Explore the dynamic world of marketing in streaming services and cable. It's all about understanding The Zap Factor—what makes audiences stay or switch. We’ll dive into why listening to your consumers is crucial. Whether you're in marketing, media, or just curious about how top brands keep their consumers engaged, this is a strategy all markets must keep in mind.

My New Book: No Bullsh!t Marketing: 17 Contrarian Ways to Increase Referrals for Healthcare Services

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For more resources and to learn more about MASSolutions, head over to https://massolutions.biz

In his 500th episode, Dave Mastovich reviews the 10 main lessons he has learned over the course of eight and a half years from podcasting.

Get the full show notes and more resources at massolutions.biz/category/podcast/

Discover the details of part two of the Seinfeld storytelling approach, which is the return on investment of invisible contributions at your company with Dave Mastovich.

Get the full show notes and more resources at massolutions.biz/category/podcast/

This episode is Part 2 of our celebration of hitting the milestone for 400+ episodes.

Dave's sons Alec, Brevin, and Carter continue to "redo" their appearance from 2016 on Episode 100 by answering the same questions Dave asked them back then.

Check out how much they've changed and how much their marketing views remain the same.

Hope you enjoy celebrating with us.

We’re celebrating the milestone 400th episode of the No BS Marketing Show by having Dave’s sons Alec, Brevin and Carter return as a follow up to their appearance on Episode 100 way back in late 2016.

Dave asks the same questions about branding, storytelling and marketing that he asked them back then. We even play clips of their answers from episode 100 when they were younger and sounded a bit different.

Hope you enjoy celebrating this milestone with us.

It's been about a year since the world changed in all aspects of our lives due to COVID-19.

Dave talks about what's changed and what remains the same when it comes to Marketing and Storytelling today and into the future.

Successful leaders often have a high EQ or Emotional Quotient. Empathy and vulnerability are traits that their teams appreciate and many want to emulate.

Can we learn empathy? Or is it an innate ability?

Mursion is a San Francisco-based company that believes empathy can be taught through virtual reality-based training.

Hear how interacting with avatars just might help us hone our people skills without the risk of negative impact on you or your company.

Daves chimes in on fellow Vistage member Gustavo Grodnitzky‘s workshop about five generations working together called Ready or Not Here They Come!

Dave ties it back to how important B2E storytelling is to your team.

He even pulls out ‘Getting’ Gen Y from A to Z from back in 2008 and again walks through The Generation Trap of Marketing and how it can hurt your storytelling.

In 9 Words, Serena Williams Just Taught a Major Lesson in Emotional Intelligence.

Instead of focusing on Williams abruptly walking away from the interview, which is the reason the press conference made headlines, it was a perfect presentation of "emotional intelligence and personal courage."

In this episode, Dave dives into William's emotional conference and shares his insight from his perspective as a leader.

Link to Mindy Zetlin's article: Click here

People often ask Dave “How do I become a great speaker?”

His answer starts with “Are you a great listener?”

In this episode, Dave focuses on why that’s a key question to answer because focusing on being a better listener helps you become a better speaker, presenter, teammate, communicator and leader.

Dave walks through how we have to overcome our brain’s natural tendency to give us mental shortcuts which hurts our ability to listen.

This episode gives you the tips you need to become an active, empathetic and great listener. It will help you become better at all that you do.

Dave talks about how important EQ is to leadership and communication. He gives examples from the Post Super Bowl messaging of Tom Brady, Patrick Mahomes, and the New England Patriots.

 Dave mentioned the books On Apology & The Dynasty which he’s referenced in previous blogs and podcasts. 

Dave talks about Super Bowl Week and all the amazing stories tied to it.

He breaks down how you can make your company or personal brand super, including how you can leverage the Seinfeld Storytelling Approach and reach and engage each target audience.

Dave also touches on his ranking of The Top Super Bowl Ads of All Time 

You gain tips you can use immediately to help with your personal brand story or your company’s.

This episode is about the Sights & Sounds of Marketing circa 1996/97. It all begins with Dave breaking down how the movie Jerry Maguire led to multiple catch phrases...

Show Me the Money!

You Had Me at Hello...

And so many more.

Dave moves onto the other memorable storytelling that happened back then in TV shows, ads, sports, music and pop culture.

He ties it all back to how you can make your story memorable and reach, influence and engage each of your target markets.

Find out how to discover the everyday genius of your company’s team you might think is ‘nothing’ and why that can improve your storytelling in this episode with Dave Mastovich.

Get the full show notes and more resources at massolutions.biz/category/podcast/

In this episode, Dave reviews the six traits of the best of the best CEOs.

McKinsey Global Institute surveyed CEOs over the past 25 years from public companies, 25 years worth of data from 3,500 public companies, and they noticed there were six mindsets, six traits of the best of the best CEOs.

1.  Focus on beating the odds
2. Manage performance and health
3. Put dynamics ahead of mechanics
4. Help directors help the business
5. Center on the long-term ‘Why?’
6. Do what only you can do

You hear it in every podcast but yet, do you realize the importance of the statement "the world's only No BS marketing firm?" 

Through the passion of wanting to learn more in his academic field and the inspiration from the teachings of the Father of Marketing, Philip Kotler, Dave created a system that was built on not only creative art, but the behavioral science. 

Eventually, this became what we refer to as the No BS Go-To-Market System; manifesting MASSolutions into becoming the world's only No BS Marketing Firm. 

In this episode, Dave explains what Information Avoidance is and how it impacts you. He also provides specific ways for you to avoid it.

In this episode, Dave talks about how the pandemic forced us to change how we communicate. Some leaders leveraged the power of storytelling to sustain or grow despite the difficult environment this year. Others struggled. Hear how you can communicate more and better to your key target audiences in 2021.

Yes, reading is fun and reading is fundamental. 

You can still watch videos.

You can still listen to podcasts. 

But, what about reading? Did you forget about that one? 

People read less today, especially for enjoyment.  In this episode, Dave goes over the benefits of reading through enhancing your learning skills, communication, and writing. 

In this episode, Dave outlines how you can make life easier and grow personally and professionally by taking more and better notes. Sound crazy? Listen and take advantage with these easy to follow tips.

In this episode, Dave walks you through a self-assessment on your most recent emails, videos on your website or social platforms, presentation decks, and meetings to evaluate your storytelling while constructing tips to implement to take your storytelling to the next level.

 In this episode, Dave acknowledges the difference in leadership formalities from the powerful leaders from the 1960s through the 1990s to leaders who are more inclusive. 

Today's leaders can successfully build trust in 3 Ways:

1. Authenticity
2. Logic
3. Empathy

 In this episode, Dave discusses the importance of perspective in the midst of how busy we may all be. Through recognition, Dave expresses deep gratitude to his family, team members, and clients who make MASSolutions. 

 As individuals, we often devalue the thought of simple solutions and unknowingly look for more complex ideas as we believe the ones with more details get more appreciated than others. 

It's a common problem, but we often forget less is more, simple is better. 

In this episode, Dave discusses using Occam's razor to become more efficient with your storytelling, leadership, and problem-solving.   

In this episode, Dave Mastovich discusses the benefits of slowing down amidst the rush and the chaos it causes, how hurry sickness is harmful, and how to avoid it using certain techniques.

Get the full show notes and more resources at massolutions.biz/category/podcast/

In this episode, Dave discusses how building and improving the customer experience generates a lower cost of selling.



About MASSolutions 

For No Bullshit marketing solutions, including B2E marketing, public relations, and storytelling, contact Pittsburgh Marketing Agency MASSolutions here.

Dave gives you big-time value in only 5 minutes by showing you how you can better understand your customer and your marketing opportunity by doing more with your data collection and analysis.

Are You Treating Your Employees Like Customers?

You Should Be. It’s called Business to Employee (B2E) Marketing and it was a “must do” for peak performing leaders before the pandemic but now falls under the Essential Leadership Activities category.

In this episode, Dave breaks down how you can improve The 3R’s of B2E Marketing: Recruitment, Retention, and Results (productivity!).

He also admits where he wants and needs to do better and takes the time to thank the MASSolutions team for all they’ve done to help our clients and each other during these challenging times.

As an avid reader of the Harvard Business Review, Dave came across an article that influences what he has been explaining his entire career through speaking and writing: Storytelling can make or break your leadership.

That is the title of Jeff Gothelf's article in which he shares five characteristics he found most effective stories to possess.

In this episode, Dave shares his insight on Jeff Gothelf's article from his perspective as a leader and storytelling expert.

Jeff Gothelf works as a coach and keynote speaker to help organizations build better products and executives build better cultures. You can begin to learn more by reading his award-winning book, Lean UX.

Personas were a good concept to help explain and leverage segmentation until creating personas became more about making up names and images for each group (think Hostile Hank, Worried Wanda!). 

That's when it morphed into BULL$H!# Marketing instead of focusing on how real segmentation can help businesses grow.

In this episode, Dave tells you why that happened and how you can avoid the BS and better leverage segmentation.

Dave's from Pittsburgh and loves the Steelers but he takes the time to show you how Jeff Benedict's book, The Dynasty, about the New England Patriots' success of the last 20 years can help you succeed in business, sports, and life.

Dave outlines how the book shows the unique leadership and communication abilities of the three main characters in the Patriots story: Owner Bob Kraft, Coach Bill Belichick, and Quarterback Tom Brady.

Give it a listen and check out the book here.

Working with your outside vendors or strategic partners can get frustrating. Dave shares five questions you should ask during the discovery phase to develop clarity about which direction you want to go in.

1. How do you build your project plan?
2. Who is going to be team leader?
3. how will time be managed?
4. What is the prefer way to communicate?
5. Ask for examples of when things got off tracked and how they handled communication with the client. 

The premiere of the 18th season of the Ellen DeGeneres Show opened with an apology from the host. How did Ellen do?

In this episode, Dave critiques Ellen's apology using references from Aaron Lazare's book called On Apology.

You know Dave is a big basketball guy. In this episode, he explains why Lebron’s continuing, evolving story is an example for all of us with our personal and company brands.

In this episode, Dave pays tribute to Captain Obvious by discussing two target markets that should be obvious yet are often neglected.

Join Dave Mastovich as he explains the importance of revisiting core values and integrating a culture story into your company’s marketing efforts.

Get the full show notes and more resources at massolutions.biz/category/podcast/

CUT THE BS RANT:The phrase “Content is King” has been around for a while. When Bill Gates made his Content is King speech in 1996, he was referring to how the speed of the internet allows us to find and consume content quickly, increasing the importance of Digital Marketing. The traditional way of distributing information through limited sources controlled by a few organizations was dead. We as consumers of content had the ability to choose our content. . Unfortunately, BS Marketers misunderstood it to mean that they should produce more and more content which leads to a bunch of garbage ignored by the masses. For Content to be king, it has to be about THEM—your key target audiences. Drill down those target markets into manageable segments so you can figure out what type of content each segment wants. Create the content for THEM, about THEM, heck even by THEM.  That way, your content can be consumed, quoted, forwarded, retweeted, liked, insert action of your favorite social media outlet.GUEST BACKGROUND: Meghan Speer is Director of Digital Marketing Services at Marketing Support Network. She is a Social Media Strategist who helps organizations build relationships with customers through engaging social media content. CAREER JOURNEY:A graduate of Thiel College, she is a self-described “entrepreneur who has never started her own business.”  Meghan has provided marketing and social media strategies for Eden Christian Academy, Salem Communications, and now Marketing Support Network.  She was the first person to "do" marketing at a systematic level for each organization and was created her own job description each time.MENTORS:Mentors are important, and most successful mentor-mentee relationships happen organically.  Meghan mentioned her first mentor, Sam Siple and how he taught her so much in her first job. They’ve stayed in touch with their career paths crossing multiple times since.BIGGEST LEARNING EXPERIENCE:An experience that stemmed from an April Fool’s Day prank and the lack of communication over multiple cultures, Meghan describes a joke-gone-wrong as one of her biggest learning experiences of her career. The lesson: Communication is key. As you become more confident, don't forget that you still have to make sure people understand the rationale for your ideas.The No BS Show is brought to you by audible.com. Get a FREE audiobook download and 30 day free trial at www.audibletrial.com/NoBS.

Do you market to generations? Do leaders at your company preach about reaching Millennials or Baby Boomers, Generation X, or Z?

In this episode, Dave walks you through the fallacies of generational marketing and how you can avoid falling prey to the Generation Trap of Marketing.

Connect with Dave: LinkedIn

Should marketing have a seat at the leadership table?

That’s the question Dave addresses in this week’s episode of the No BS Marketing Show.

This topic ties directly to the senior leadership team at any company no matter the industry or size.

So, if it’s a marketer who’s listening,  the information Dave shares will help you when it comes time to talk to your CEO.

And, if it’s a CEO, president, or any c-suite executive listening, Dave’s advice will help you with your strategic team and leadership team and explain how it all ties back to marketing.

Connect with Dave: LinkedIn

This special 5th-anniversary episode features Dave’s son and this Summer’s MASSolutions intern, Brevin, interviewing Dave’s Mom and Dad.

Plus, Alec and Carter give their perspectives on the No BS Marketing platform, MASSolutions AAU, and much more.

Welcome to our client episode celebrating our 5 years of the No Bullshit Marketing platform.

We’ll be using the month of August to celebrate our anniversary as we invited clients, friends, family, and team members to share their insight into the platform.

Here is a list of the guests interviewed for this episode:

• Loriann Putzier, President and Co-Founder of IntegraCare Corporation
• Rhonda Bolding, Marketing Manager of Strada
• Dr. Rhami Mowjood, CEO of Cucamonga Valley Medical Group
• Chris Brodman, Chairman of Metz Lewis Brodman
• Dave Sweet, President of MECCO Marking and Traceability
• Justin Skerbetz, Chief Marketing Officer of Parkland Community Health Plan
• Mike Duckworth, CEO of Duckworth Haggerty
• Dr. Kyle Smart, Chief Medical Officer of Cucamonga Valley Medical Group
• Charles Gounaris, Master Chair of Vintage International
• Dan Weaver, Vice President of Medicare and Medicaid Quality Programs at Gateway Health

Dave reflects on five years of The No BS Marketing Show and how producing an episode every single week for the past 5 years changed him and MASSolutions.

He outlines why he started the podcast and why he still does it.

Dave breaks down what he's learned from the podcast, specifically focusing on the most common traits of successful leaders that he’s interviewed on the show.  

He closes this episode by talking about the future of the show for the next five years and beyond.

Carlton Haselrig passed away on July 22, 2020.

Dave pays tribute to the amazing story of the Johnstown native, National Champion Wrestler, NFL Pro Bowler, and MMA wrestler.

Carlton achieved so much, including one that will never be matched, winning 6 NCAA wrestling national championships which led to the creation of The Carlton Haselrig Rule by the NCAA.

ESPN asked to do a 30 for 30 on Carlton but he declined, befitting his humble nature.

Listen as Dave talks about how we all have a story, maybe not as compelling as Carlton's, that we have to tell to reach, influence, engage and connect with others.

We are all at a different stage with respect to our Business Storytelling.

Some aren't quite sure what it even is or why they need to do it more.

Others acknowledge the need but delegate it to others.

Some do a little bit of business storytelling on their own but delegate the rest.

Then there are peak performers who are passionate about leveraging the power of business storytelling.

Listen as Dave provides insights, ideas, and actionable takeaways to help you regardless of where you are on your journey.

Ever Wonder How Your Work Was Like 10 Years Ago? Unfortunately for Content Creators, We Can't Hide From It. 

I like to flashback and see if my "hot takes" still have legs years later. 

On this episode, I look back at what I wrote and said about The Decision from a PR and Storytelling standpoint on July 13, 2020.

Here's the recap and some bedtime storytelling/reading from my book Get Where You Want to Go Through Marketing, Selling and Storytelling with an updated perspective and analysis that ties it all back to today.

When it comes to customer service, business, messaging, meetings, storytelling, you name it, simple is better.

Robert Kiyosaki, world-renowned and bestselling author has a quote in one of his books that says, "An intelligent adult often feels it is demeaning to pay attention to simplistic definitions."

He's making the case that our self-limiting beliefs cause us to fight the simple solution when in reality simple is better.

Listen to this episode of the No BS Marketing Show to hear more from Dave on this topic and how this mindset can be applied to business and beyond.

Examine the ‘why’ and ‘how’ of your company using some specific, insightful questions with Dave Mastovich, who also explains how they will help you achieve company growth and transformation. 

Get the full show notes and more resources at massolutions.biz/category/podcast/

How many storytelling opportunities are you missing?

That's the question Dave answers in this episode of the No BS Marketing Show.

Listen as he digs into the communication tool of storytelling and explains how leaders and professionals can incorporate it into their daily exchanges with employees, customers, and prospects.

The end goal, no matter what, is to reach, connect, and engage with others and in this episode, you'll learn nine ways to maximize your storytelling opportunities and become a better communicator.

During a virtual workshop on March 20, 2020, Dave had a lightbulb moment.  He realized he could use the power of Zoom to help businesses connect with their target audiences during the COVID-19 crisis.

From this idea, Dave and our team created a product and service that enabled clients to quickly and easily communicate with key stakeholders like:

• Customers
• Employees
• Potential prospects

Now, business leaders had the platform to tell their authentic story about their business and how they're responding to the global pandemic.

With Dave as the interviewer, we took this concept and paired it with Marcel's skills to add the visual elements to tie these videos together.

Since then, we've done close to 40 Zoom interviews that have enabled our clients to clearly and effectively communicate with their target audiences.

Listen in as Dave and Marcel McCaskill, a key MASSolutions team member who handles our visual content, talk more about how you can leverage the power of video storytelling.

To celebrate Father’s Day, Dave wanted to do something special.

That’s why this week’s episode of the No BS Marketing Show is focused on the lessons his father, Mike “Tike” Mastovich taught him and his brother over the years.

Listen in as Dave shares the 7 leadership traits his father instilled in him at an early age that he’s used throughout his career and as a father himself.

7 Leadership Traits

1. Be vulnerable
2. Respect others
3. Judge people by their character
4. Make the most of each day
5. Be a lifelong learner
6. Commit, no half-assing
7. Leverage the power of storytelling