The New Music Business with Ari Herstand - Details, episodes & analysis

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The New Music Business with Ari Herstand

Ari's Take

Music

Business

Music

Frequency: 1 episode/10d. Total Eps: 250

**WEBBY AWARD FOR BEST MUSIC PODCAST**

“#1 music industry podcast to help keep you in the loop” -Spotify

“The 10 Best Music Business Podcasts of 2022" – Variety

Ari Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it.

To learn more follow @aristake_ and @ariherstand

Visit aristake.com to join the newsletter.

Hosted on Acast. See acast.com/privacy for more information.

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RSS feed quality

Good

Score global : 89%

Publication history

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Artist Manager on Music Marketing, Artist Branding and Gen AI

Season 7 · Episode 27

Wednesday, November 4, 2026 • Duration 01:05:27

This week on the New Music Business podcast, Ari sits down with Charlie Stent of Stent Music Group to discuss what it takes to build a successful career in today’s music industry. From artist management and branding to fan communities, social media strategy, and release campaigns, Charlie shares the lessons he’s learned from years of working with independent artists.

Charlie Stent:

https://www.instagram.com/stentmusicgroup

https://www.stentmusicgroup.com/

Check out Ari’s Take:

https://aristake.com

07:18 – Charlie's Journey Into Music Management

11:08 – Why Artists and Managers Should Be Partners

17:04 – Building an Independent Artist's Career

19:02 – Artist Branding: Finding Your Identity

23:32 – Building a Dedicated Fan Community

30:28 – Why You Can't Manufacture a Viral Moment

34:32 – Pre-Saves, Playlists, and Release Strategy

40:55 – Burner Accounts, Sleeper Accounts, and Music Marketing

48:51 – AI in Music: The Great Equalizer?

57:46 – Distribution, Label Services, and Building an In-House Team

Edited and mixed by Ruben Zarate

Music by Brassroots District

Produced by the team at Ari’s Take

Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

Hosted on Acast. See acast.com/privacy for more information.

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How This Indie Publishing Company Got Over 100 #1 Hits

Season 7 · Episode 26

Wednesday, October 28, 2026 • Duration 01:08:47

This week on the New Music Business podcast, Ari sits down with Chris Farren, Grammy-nominated songwriter and founder of Combustion Music, a Nashville-based music publishing and artist development company responsible for more than 100 number-one hits.

Chris shares decades of experience navigating the music business, from writing hit songs to building a publishing company and developing artists. Ari and Chris break down how professional songwriters get signed, how songwriting rooms work, how publishing deals and advances are structured, and how songwriters earn royalties.

Follow Chris Farren:

https://www.instagram.com/combustionmusic/

https://www.combustionmusic.com/

Check out Ari’s Take:

https://aristake.com

05:54 - Building a music publishing company and developing artists

15:32 - How music publishers pay songwriters

26:07 - Songwriting as a craft: practice, productivity, and getting better

28:16 - Teaching songwriters to write for the market without sacrificing creativity

30:44 - Writing songs for specific artists

32:00 - How artists' involvement in songwriting has changed

37:58 - How songwriting rooms work

39:15 - Pitching songs and getting them to artists

57:51 - Music catalogs and the renewed life of older songs

58:37 - Advice for aspiring professional songwriters

Edited and mixed by Ruben Zarate

How the Major Labels Use AI Fans To Market Music

Season 7 · Episode 25

Wednesday, October 21, 2026 • Duration 58:36

This week on the New Music Business podcast, Ari sits down with Joe Lim, founder and CEO of Floodify, a marketing technology company that has distributed over 2 million short-form videos for major labels including Universal Music Group, Warner Music Group, and Sony Music.

Joe pulls back the curtain on the rapidly evolving world of music marketing, explaining how burner accounts, clipping networks, AI-generated content, fan pages, influencer campaigns, and algorithm-driven distribution are shaping the careers of artists today. We explore the ethics behind these tactics, the concept of the “dead internet,” how major labels and marketers use social media at scale, and what independent artists can learn from these strategies.

Instagram: https://www.instagram.com/joelimmmmm

Floodify: https://www.floodify.io/

Check out Ari’s Take:

https://aristake.com

04:42 – Welcome & State of Modern Music Marketing

07:06 – Why Music Marketing is Behind Other Industries

08:42 – What Are Burners, Fan Pages, and Clipping?

13:29 – Commercialized Clipping & Platforms Like WHOP

17:19 – Phone Farms and Managing Accounts at Scale

21:21 – Using AI to Find and Generate Viral Clips

29:56 – Modern Marketing Strategies for Independent Artists

31:19 – The Evolution of Floodify (Floodify 2.0)

40:41 – Dead Internet Theory, Bots, and Comment Farming

44:25 – Is Authenticity Dead? Playing the Game to Make a Career

Edited and mixed by Ruben Zarate

How To Build An Independent Artist Career From The Ground Up

Season 7 · Episode 24

Wednesday, October 14, 2026 • Duration 53:43

This week on the New Music Business podcast, Ari sits down with Toni Nelson, artist manager, business manager, and co-founder of 1990 Records.

Toni Nelson is an artist manager and co-founder of 1990 Records with a background in retail fashion and mental health clinical work. Combining expertise in behavioral science with music industry operations, Nelson specializes in sustainable artist development, data analytics, and guiding independent artists like Adrian Daniel, to build long-term, monetizable careers while protecting their intellectual property.

Follow Toni Nelson:

https://www.instagram.com/1990records19/

https://1990records.org/

Check out Ari’s Take:

https://aristake.com

04:01 - What it Means to Build a Creative & Fan Community

09:00 - Protecting IP & Using Split Sheets in the Studio

13:14 - Navigating Producer Credits, Writer Splits & Work for Hire

18:18 - Release Strategies & Tracking Data with Music Analytics

23:27 - How Independent Artists Can Monetize Their Audience

27:38 - Staying Independent vs. Label Licensing Deals

32:45 - When is an Emerging Artist Ready to Tour?

36:22 - Case Study: Developing Adrian Daniel's Career

43:17 - Mental Health & What It Means to Make It in Music

Edited and mixed by Ruben Zarate

Music by Brassroots District

Produced by the team at Ari’s Take

Order the THIRD EDITION of How to Make It in the New Music Business:

How Deezer is Approaching AI Music And Payments

Season 7 · Episode 23

Thursday, October 8, 2026 • Duration 54:36

This week on the New Music Business podcast, Ari sits down with Alexis Lanternier, the CEO of global music streaming platform Deezer. Together, they break down the massive influx of AI-generated music flooding streaming services, Deezer’s pioneering efforts in AI detection and fraud removal, and the future of fair artist payouts through user-centric royalty systems.

Follow Alexis Lanternier:

https://www.instagram.com/deezer/

https://www.deezer.com/us/

Check out Ari’s Take:

https://aristake.com

05:45 - The Reality of AI Music Flooding Streaming Services

10:23 - How Deezer Detects Streaming Fraud & Purges AI Bots

13:42 - Tagging AI Music & Algorithmic Recommendation Rules

18:32 - Generative AI: Creative Assistive Tool vs. Fully AI Music

24:40 - In-App Fan Remix Tools & Licensing Fair Payouts

33:36 - The Flaw in Market-Centric Payouts vs. User-Centric Payouts

42:15 - Major Label Licensing Deals & Independent Artist Royalty Rates

50:37 - Powering Winamp & What It Means to "Make It" in Music Today

Edited and mixed by Ruben Zarate

Music by Brassroots District

Produced by the team at Ari’s Take

Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

How This Classical Piano/Cello Duo Built a Sustainable Career For Their Family

Season 7 · Episode 22

Wednesday, September 30, 2026 • Duration 01:11:46

This week on the New Music Business podcast, Ari sits down with Patrick Laird, cellist and co-founder of the classical cover duo, Brooklyn Duo. Patrick breaks down how he and his wife built a music career without traditional touring. He discusses their journey from viral YouTube videos to building an evergreen passive income model, navigating revenue streams across Pandora, Spotify, and YouTube, the intricacies of sheet music publishing, catalog acquisition offers, and why creating utility-based music enabled the creative freedom to pursue personal projects.

Follow Patrick Laird:

https://www.patricklaird.com/

https://www.instagram.com/brooklynduo/

Check out Ari’s Take:

https://aristake.com

03:55 - Brooklyn Duo’s Origins & Moving Beyond Classical

07:16 - Early Viral Success & Going Full Time

12:50 - Monetization: Pandora, YouTube, and SoundExchange

22:20 - Sheet Music Licensing & Publishing via Musicnotes

30:20 - Arranging Process & Delegation Between Patrick & Marnie

38:50 - Strategic Pivot to High Production Location Videos

52:45 - Building an Evergreen "Utility" Model for Streaming

58:30 - Retaining Masters & Rejecting Catalog Buyouts

01:10:20 - What It Means to "Make It" in the New Music Business

Edited and mixed by Ruben Zarate

Music by Brassroots District

Produced by the team at Ari’s Take

Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

How He Got a Million Monthly Listeners and a Sold Out Tour Independently

Season 7 · Episode 21

Thursday, August 6, 2026 • Duration 01:09:12

This week on the New Music Business podcast, Ari sits down with Nashville-based singer-songwriter Jared Benjamin. Jared broke down how he went from picking up a guitar during the pandemic to earning over 100 million streams, selling out headline tours, and building an intensely loyal community across TikTok and Discord. They discuss his creation process, content strategy, delegating production, leveraging pre-save ad campaigns, and releasing his debut album, Icarus Too Close to the Sun.

Follow Jared Benjamin:

https://www.instagram.com/jaredbenjaminofficial/

http://tiktok.com/@jaredbenjaminofficial

Check out Ari’s Take:

https://aristake.com

4:05 Interview Begins: Welcome & Icarus Debut Album Announcement

5:06 Transitioning from Fast Singles to a Cohesive Debut Album

9:43 Early Short-Form Visual Strategy & Writing Skits

17:25 Lessons from Bad Industry Deals & Going DIY

20:15 Learning Production on YouTube & Collaborating with Producers

25:20 Writing "Three Steps Ahead" at AntiSocial Writing Camp

28:35 Building a Social Following & Meeting His Manager

32:50 The Daily Grind: Posting 2 to 4 Videos a Day & Managing Burnout

35:55 First Headline Tour Experiences: From Empty Rooms to Sold-Out Venues

41:59 Managing Online Communities: Grouped vs. Discord Strategy

50:20 Tapping into BookTok & Author Playlist Marketing

01:01:35 Leveraging Feature.fm Pre-Save Ads to Funnel Fans into Discord

Edited and mixed by Ruben Zarate

Artist Manager on Viral Syncs and the State of Music Marketing

Season 7 · Episode 20

Wednesday, July 29, 2026 • Duration 01:01:34

This week on the New Music Business podcast, Ari sits down with Laurie Lee Boutet, artist manager at Wednesday Management and manager of the chart-topping Canadian rock band The Beaches.

Laurie shares the incredible story behind The Beaches' explosive rise following their breakout sync placement in Off Campus, why viral TikToks aren't enough anymore, and how artists can build lasting careers by creating cultural moments and not just chasing algorithms.

Follow Laurie Lee:

https://www.instagram.com/laurieleeboutet/

https://www.wednesdaymgmt.com/

Check out Ari’s Take:

https://aristake.com

05:21 Why Viral TikToks Don't Work Like They Used To

08:00 The Sync That Changed Everything

12:50 From 18,000 to 1 Million Streams a Day

18:42 TikTok vs. Instagram: Where Artists Should Focus

24:44 Should Indie Artists Skip Music Videos?

28:33 The New Era of Music Marketing

35:19 How to Create True Superfans

43:13 Stop Wasting Money on Content

52:08 The Future of Artist Growth

59:53 Laurie's Biggest Career Lesson

Edited and mixed by Ruben Zarate

Music by Brassroots District

Produced by the team at Ari’s Take

Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

How To Be a Professional Hit Songwriter

Season 7 · Episode 19

Wednesday, July 22, 2026 • Duration 01:14:19

This week on the New Music Business podcast, Ari sits down with Andreas Schuller, hit songwriter, producer, and co-founder of music publishing company Honua Music. Andreas has written and produced songs for artists including The Weeknd, Jason Derulo, Madison Beer, and many more, accumulating billions of streams and numerous gold and platinum records.

Andreas breaks down how hit songs are actually created, how publishing companies develop songwriters, and why today's music industry is more relationship-driven than ever. He shares the story behind Jason Derulo's smash hit "Wiggle," explains how songwriting camps work, discusses the evolution of professional songwriting, and offers practical advice for aspiring songwriters trying to break into the industry.

Follow Andreas Schuller:

https://honuamusic.com/

Check out Ari’s Take:

https://aristake.com

03:48 - Meet Andreas Schuller: Hitmaker Turned Publisher

12:19 - Music Publishing Explained: How Songwriters Make Money

18:39 - The Story Behind Jason Derulo's "Wiggle"

22:02 - Songwriting Splits, Credits, and Industry Politics

30:37 - How Professional Songwriting Has Changed Since 2010

34:46 - Breaking Into the Music Industry as a Songwriter

39:03 - Originality vs. Trend Chasing: What Actually Works?

49:37 - Building Great Writing Rooms and Finding Creative Chemistry

How Major Label A&R Has Evolved and How Hit Songs Are Written

Season 7 · Episode 18

Wednesday, July 15, 2026 • Duration 55:18

This week on the New Music Business podcast, Ari sits down with legendary A&R executive, publisher, and educator Pete Ganbarg.

With more than three decades in the music industry, Pete has helped shape the careers of artists, songwriters, and hit records across multiple generations. In this conversation, he breaks down how A&R has evolved from the days of artist showcases and long-term development deals to today's algorithm-driven landscape. Pete explains why great A&R is still about connecting great artists with great songs, even as technology and discovery platforms continue to change.

Follow Pete Ganbarg:

https://substack.com/@peteganbarg

Instagram: https://www.instagram.com/peteganbarg/

Check out Ari’s Take:

https://aristake.com

04:21 – The True Role of A&R: What Has Changed and What Hasn't

09:00 – Artist Development vs. Chasing Quick Hits

13:20 – Why Live Performance Still Matters to Labels

16:05 – TikTok Stars, Viral Songs, and Building Careers

20:50 – The Difference Between a Song, an Artist, and a Career

25:55 – How Pete Discovers and Develops Songwriters

30:10 – Michael Pollack's Journey to Writing "Flowers."

35:15 – Songwriting by Committee, Sampling, and Publishing Trends

40:50 – AI, Songwriting, and the Future of Music Creation

48:15 – What Excites Pete Most About the Future of Music

54:07 – What It Means to "Make It" in the New Music Business

Edited and mixed by Ruben Zarate

Music by Brassroots District

The New Music Business with Ari Herstand - Details, episodes & analysis

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The New Music Business with Ari Herstand - Details, episodes & analysis

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