Explore every episode of the podcast The Neon Buzz

Great photos sell your practice—but if you’re missing these standard elements, you’re missing valuable patient connections. After working with 100s of social media accounts and websites, Allen Gillespie is here to share the inside tips you need to know to showcase your practice in the right light.

You’ve got the consult in the door. Check. Now, how do you turn them into a new patient? Director of Client Development Kayla Hallen sits down with Catie Grusin to discuss consultation best practices that pick up where your marketing strategy leaves off.

Do you have small business marketing questions? We’ve got answers. Catie Grusin and Opal Northen are covering small business marketing FAQs to help your orthodontic, dental, or aesthetic team cover all your bases for growth. 

Was your 2024 patient acquisition not quite up to par? Industry expert Shannon Patterson of Bentson, Copple, Patterson & Associates joins us to reveal the biggest reasons behind the drop in new patient starts—and how you can pivot your marketing strategy for 2025 to come out on top.

Is TikTok getting banned? Here’s how your small business can pivot your social media marketing strategy if TikTok goes dark on January 19.

Are you using digital ads the right way? Let’s dig into the pros and cons of Google vs. Meta (Facebook) ads with our Digital Ads Strategist, Garrett Pilgrim, so you can make the most of your digital marketing budget in 2025. 

No more no-shows! Take notes as Alex Rasmussen, Neon Canvas founder and CEO, shares tips for identifying your target audience, understanding your audience, and adjusting your marketing strategy to get high-quality leads that actually show up and start. 

More referrals = more new patients. It’s simple math. But building a strong referral program requires a strategic approach. Sit down with us as Emily and Opal help you find ways to get more leads from doctor referrals, current patients, and community connections. 

As a startup, your branding speaks VOLUMES to potential patients. Everything from your color and font choice to logo design can communicate subconscious messaging, so Catie and Curt are here to break down what works, what doesn’t and how to stand out against your competitors. 

If you’re missing out on leads, it could be because you’re waving one of these marketing red flags. Catie and Opal are here to share their lead gen red flags + the top ways to fix your strategy.

A local approach to search engine optimization (SEO) is key to getting seen by more patients in your community. Listen in as Allen and Neon Canvas CEO & SEO expert Alex Rasmussen share actionable tips to help you rank higher in your local search results.

Are you using social media the wrong way? As a local practice, you’re missing major real estate if you’re not building a community with your social media strategy. We’re opening today’s conversation with Catie and Allen as they tackle the do’s and don’t’s of social media with the stats, facts, and guidelines you’ll need to succeed.

There’s a right and wrong way to use AI tools to market your practice – and we should know. Listen in as Curt and Emily share case examples of generative AI for small businesses: when to use it, when to avoid it, and when to get your agency on speed dial. 

If your practice isn’t on social media, do you even exist? If you’re missing a social media presence or need to reboot your Instagram or Facebook accounts, this one’s for you. Social media marketing is a must-have to attract new patients, and we’re cracking the code to help you get started as a beginner in 2024. 

Today, we’re offering actionable tips for why you need a social media presence, the benefits of having a social media presence, how to create a content calendar to plan your strategy, and how to measure your social media success.