Explore every episode of the podcast The Music Business Buddy
Dive into the complete episode list for The Music Business Buddy. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Episode 70: How Music Supervision is Broken (And How It’s Being Fixed)
05 Nov 2025
00:42:23
What happens when award-winning music supervisor Frederic Schindler takes on the challenge of modernising a broken licensing system? The result is Catalog - a groundbreaking platform that's transforming how music gets paired with visual media.
Frederic Schindler has seen it all in his two-decade journey through music supervision. From his early days promoting French culture abroad to winning the Association of Independent Music's 2025 Music Supervisor of the Year Award, he's crafted soundtracks for iconic brands like Chanel, Hermès, and Prada while supervising acclaimed films including Jim Jarmusch produced "Uncle Howard."
The disconnect between today's content explosion and outdated licensing processes created a perfect storm. With brands now producing hundreds of assets annually instead of just a handful, the painstaking manual work of clearing commercial music became unsustainable for smaller projects. The result? A massive shift toward generic library music, which now generates twice the revenue of all record labels combined.
Schindler's solution brings together approximately 50 leading independent labels and publishers - including Beggars Group, Ninja Tune, and Domino - on a streamlined platform that maintains artistic integrity while eliminating friction. "We have so much outstanding music not created for visual media," Schindler explains, "that with the right curator who identifies that piece and puts it in the right context, we don't really need music specially created for visual media."
The platform unlocks forgotten gems - album tracks and singles that didn't achieve commercial success but possess extraordinary artistic quality. For emerging artists, these sync opportunities can make the difference between continuing their career or abandoning it. For established artists, it breathes new life into overlooked catalogue material.
Ready to discover how music supervision is evolving? Listen now to this illuminating conversation about the past, present and future of pairing sound with vision.
Episode 69: The Virality Trap - Why Going Viral Doesn’t Build a Music Career
29 Oct 2025
00:17:19
The age-old belief that viral social media moments convert seamlessly into genuine fans may be crumbling before our eyes. Drawing from some outstanding research by MIDiA titled "All Eyes No Ears: Why Virality is not building fandom," this episode explores the troubling disconnect between social media visibility and actual music consumption.
For years, the music industry has operated on a seemingly logical assumption: create viral content, convert those views to streams, and transform casual listeners into devoted fans. But what if this funnel is fundamentally broken? The research reveals that nearly half of consumers never stream music they discover on social media, and fewer than a third become actual fans. Most alarming for artists focusing heavily on TikTok - only 26% of TikTok followers actually listen to more music from artists they discover there, significantly lower than other platforms.
We dive deep into what this means for music creators and marketers alike. Rather than posting relentlessly across platforms, artists might need to focus on making meaningful first impressions that put their identity and narrative at the forefront. The data suggests we should prioritize platforms where listening is a natural next step (like YouTube and streaming services) rather than feed-based platforms where moving from discovery to consumption creates friction. For labels and rights holders, it may be time to reconsider massive investments in viral marketing campaigns and instead focus on building sustainable artist platforms that encourage genuine fandom.
Have you noticed changes in how social media impacts your music discovery and listening habits? Has your strategy as an artist evolved to address these challenges? Subscribe to Music Business Buddy for more insights that help you navigate the ever-changing landscape of music marketing and fan development.
What does it truly mean to be entrepreneurial in today's music landscape? According to Amani Roberts—international keynote speaker, global performer, award-winning professor, and bestselling author—it's about more than just technical skills.
During our fascinating conversation, Amani breaks down how music professions have evolved through technological advancements. While anyone can learn basic beat matching, he emphasizes that "the art of reading a crowd is something that you acquire over time and you can't rush that." This wisdom extends beyond DJing to virtually any creative pursuit—technical proficiency might come quickly, but mastery requires patience and experience.
We dive deep into Amani's book "The Quiet Storm," where he investigates the mysterious disappearance of R&B groups in the past two decades. Through meticulous research, he identified five critical factors: hip-hop going mainstream, the rise of EDM, cultural shifts in radio, the decline of African-American media publications, and the cancellation of television shows that showcased R&B talent. It's a fascinating exploration of how industry shifts and regulatory changes can fundamentally alter musical landscapes.
For emerging music creators, Amani offers gold-standard advice that challenges conventional wisdom. Rather than chasing millions of followers, he advocates building a foundation of "1,000 true fans" who will consistently support your work. Most critically, he warns against building careers exclusively on social platforms: "You don't want to build your house on rented real estate." Instead, prioritise collecting data to establish direct relationships with fans that aren't vulnerable to algorithm changes or platform instability.
Whether you're a DJ, producer, songwriter, or music business student, this episode delivers profound insights from someone who has successfully navigated multiple facets of the industry. Get ready for a masterclass in music entrepreneurship that will transform how you approach your creative career.
Artificial intelligence has revolutionized how we discover, create, and consume music—but where exactly does it stand in 2025? After interviewing three leading AI music technology founders, I'm pulling back the curtain on the current state of music AI and its ethical evolution.
The landscape has shifted dramatically. Today's most innovative companies are building AI tools with fundamentally different values: enhancing human creativity rather than replacing it, compensating artists fairly, and respecting intellectual property rights.
From DAACI's musician-trained tools that function as creative co-pilots to VoiceSwap's groundbreaking marketplace where vocalists monetize their AI voice models on their own terms, we're witnessing the emergence of a more ethical ecosystem. RoEx Audio demonstrates how AI can handle the tedious 90% of mixing work while preserving the creative 10% that makes music uniquely human. These developments reveal AI's most valuable role in music creation: not as a replacement for human artistry, but as a time-saving assistant that handles repetitive technical tasks.
The distinction between AI voice models and real human performances is becoming a critical consideration for artists, with forward-thinking companies beginning to establish clearer frameworks for rights and compensation. By processing information through databases containing millions of audio fingerprints, these platforms ensure no copyrighted material is used without permission—addressing one of the industry's most significant concerns.
Whether you're excited about these tools or approaching them with caution, understanding their true capabilities and limitations is essential for navigating today's music business landscape. What ethical considerations matter most to you as we continue this technological journey? How might these tools transform your creative process without compromising your artistic integrity?
How would you feel discovering your music was used on a major TV show without anyone telling you? That's the reality of blanket licensing – a system that keeps the entertainment world turning while ensuring creators get paid.
Allow me to break down this complex but crucial aspect of the music industry, explaining how blanket licenses grant broadcasters and venues the right to use vast catalogues of music for a fixed annual fee. Rather than negotiating individual licenses for each song, these agreements streamline the process for businesses while generating royalty streams for creators.
Delving into territorial differences, I reveal how the UK system operates through a PRS for Music partnership, contrasting this with the more fragmented American landscape where individual sync deals remain dominant. This geographical variation explains why synchronisation opportunities in the US often command higher rates than their UK counterparts.
For creators wondering about payment mechanisms, I illuminate the dual streams of revenue – upfront license fees and ongoing performance royalties – while acknowledging the frustrating reality of delayed payments. Through practical examples, I demonstrates how songs get used, how royalties are calculated through cue sheets, and why you might discover your music on television months before seeing any payment.
The episode provides valuable insights for both sides of the equation: music creators seeking to understand their rights and payment structures, and music users needing efficient access to quality content. Whether you're a songwriter curious about how your royalties work or a small business wondering about music licensing requirements, this accessible breakdown transforms confusion into clarity.
Listen now to gain essential knowledge about one of the music industry's most misunderstood systems and discover why blanket licensing matters to everyone in the creative economy. Have questions about your specific situation? I welcome your inquiries as part of the podcast's mission to educate and empower the music community worldwide.
Ever wondered how artificial intelligence might transform music production without replacing human creativity? In this eye-opening conversation with David Ronan, CEO of Roex Audio, we explore the fascinating world of AI-powered mixing and mastering tools that are changing how music creators work.
David pulls back the curtain on Roex's innovative products: Mix Check Studio, which analyzes tracks and identifies mixing issues for free, and Automix, which can professionally mix up to 32 tracks in minutes rather than hours. What's particularly impressive is how these tools handle the mechanical, often tedious aspects of mixing while leaving the creative decisions to humans. "It doesn't do anything creative," David explains, "it does the corrective mixing... getting the levels correct enough that you're in the ballpark and can tweak it." The result? More time for music creators to focus on the artistic elements that make their sound unique.
With a background that includes work at Native Instruments, leading research at AI Music (later acquired by Apple), and a PhD in music technology, David brings exceptional expertise to the table. He shares the remarkable journey of how Roex evolved from an academic project that could only mix four mono tracks over an entire day to a sophisticated system that can handle complex arrangements in minutes. Along the way, he dispels myths about AI replacing human engineers, emphasizing that these tools are assistive rather than replacements, democratizing professional-quality sound while enhancing the productivity of experienced professionals.
Looking ahead, David reveals exciting plans for DAW integration and applications beyond music production into film, television, and game audio. Whether you're a bedroom producer struggling with technical aspects of mixing or a professional engineer looking to streamline workflow, this episode offers valuable insights into how AI can help you achieve better results while preserving your creative vision. Give it a listen and discover how embracing these new technologies might transform your music production process.
The future of music depends on nurturing young talent, yet the path for emerging musicians can be as challenging as it is confusing. This episode takes a deep dive into Youth Music's insightful "Sound of the Next Generation" report, examining how the pandemic, economic hardship, and educational cuts have fundamentally altered young people's relationship with music.
I share concerning statistics revealing that just 55% of young people now identify as musical (down 10% from 2019), while 48% of 18-25 year olds report feeling lonely in today's disconnected world. Music remains a crucial lifeline, with 70% of respondents agreeing it helps them feel connected with others. As one young person puts it: "When I feel like my identity is being underrepresented, I look at music that I listen to and I feel seen."
The episode explores how systemic barriers prevent equal access to music opportunities. Young people from working-class backgrounds are significantly less likely to see themselves as musical performers or know someone who can support their progression. Geographic disparities show the north-south divide in stark relief, while gender imbalances persist particularly in digital music creation. Meanwhile, drastic funding cuts have decimated the grassroots music sector that historically supported talent development, with over £1 billion slashed from youth services in the last decade.
Technology is transforming how the next generation creates music, with traditional instrument playing decreasing while computer-based composition rises, yet 68% believe that a social media following is essential for industry success - a skill rarely taught in formal education. These evolving perspectives reflect a generation navigating a rapidly changing musical landscape, with 47% believing AI will create most future music.
What can we do to ensure diverse musical voices aren't lost? Listen as I unpack Youth Music's three crucial recommendations for government, education, and industry to rebuild the pipeline that produces tomorrow's musical talent. The health of our collective musical future depends on the actions we take today.
Episode 56: The Hidden Mental Health Struggles Of Musicians
29 Jul 2025
00:45:54
What does it truly mean to take care of our mental health in the complex, demanding world of music? This question sits at the heart of my conversation with Jeordie Shenton, Programmes Lead for Tonic Music, a pioneering UK charity dedicated to mental wellbeing for everyone who creates, works with, or simply loves music.
Music creators experience significantly higher rates of depression, anxiety, and other mental health challenges compared to the general population. The causes are multifaceted—financial instability, demanding schedules, performance pressure, burnout, and the often isolating nature of creative work. Yet until recently, conversations about these challenges remained largely taboo, with struggling artists either romanticised, demonised, or excessively medicalised by media and industry alike.
Tonic Music stands apart through its nuanced understanding of the music ecosystem. Rather than viewing "the music industry" as a monolith, they recognise the diverse experiences of everyone from international touring artists to buskers, roadies to venue staff, fans to hobbyist musicians. Each group faces unique challenges requiring tailored support. Their four-tiered approach—offering therapy sessions, peer groups, skills workshops, and training courses—provides flexible, accessible resources that participants can engage with according to their specific needs.
What struck me most during our conversation was Jeordie's insight into how isolation affects people across all corners of music. The peer support groups Tonic facilitates have become lifelines, creating safe spaces where individuals from vastly different musical backgrounds connect, share experiences, and form lasting support networks. These connections extend beyond formal sessions, with many groups establishing their own communication channels for ongoing support.
Looking toward the future, Jeordie emphasises that while awareness has grown significantly, we must now focus on action. This includes integrating mental health education into music curricula, creating clear pathways to support for everyone in the ecosystem, and continuing to challenge stigma through open conversation. Though major artists can now cancel tours citing mental health without significant backlash, this same freedom rarely extends to grassroots musicians or crew members who fear replacement or financial ruin.
Ready to learn more or access support? Visit tonicmusic.co.uk to discover their programmes and register for a personal consultation with their mental health team. Together, we can create a music world where wellbeing is prioritised alongside creativity and success.
Imagine transforming your voice into that of legendary vocalists like Robert Owens or Angie Brown with just a few clicks. The future isn't coming—it's already here, and it's raising profound questions about artist rights, compensation, and the very nature of creative identity.
In this extraordinary conversation with Declan McGlynn, Chief Creative Officer at VoiceSwap, we explore how ethical AI voice technology is revolutionizing music creation. Unlike many AI platforms that scrape data without permission, VoiceSwap builds all their models with explicit artist consent, using specially recorded training data, and pays artists a 50% split at the moment their voice is used—not months later when tracks might be released.
The implications stretch far beyond simple voice conversion. We dive into how AI voice models differ fundamentally from traditional sample packs (one offers finite samples, the other infinite derivatives), the challenges of valuing someone's voice in perpetuity, and the emergence of voice models as a new form of monetizable IP. Declan shares VoiceSwap's vision for a democratic marketplace where anyone could license their voice, potentially transforming how vocalists, producers, and even engineers collaborate in the digital age.
This conversation captures a pivotal moment in music technology where standards are being established that will shape creative careers for decades. Drawing parallels to previous innovations like auto-tune and VSTs, we explore how initial resistance gives way to revolutionary creative applications—and how VoiceSwap is working to ensure artists maintain control and receive fair compensation throughout this evolution.
Whether you're a vocalist curious about new income streams, a producer looking for innovative tools, or simply fascinated by how AI is reshaping creative industries, this episode offers vital insights into protecting your rights while embracing the extraordinary possibilities of this technology revolution.
Ever wonder how your music ends up in that Netflix show or smartphone commercial? The path from creation to placement is paved with gatekeepers, contracts, and strategic pitching—and mastering these elements could transform your music career.
Jonny Amos dives deep into the sync licensing ecosystem, revealing the crucial professionals every music creator should connect with. From accessible sync agents building music libraries for clients to the coveted music supervisors who can catapult careers with a single placement, understanding these relationships is fundamental to success. The episode illuminates how legendary music supervision moments—like Kate Bush's revival in Stranger Things or the gritty soundtrack selections in Peaky Blinders—demonstrate the profound impact of effective music placement.
Beyond identifying key players, Jonny offers practical wisdom on contractual considerations and negotiation tactics. His simple yet powerful approach to quoting fees shifts the dynamics of pricing conversations in your favour. The episode covers the distinction between sync licensing deals for compositions versus master license deals for recordings, revealing how revenue splits typically work with different partners. Jonny also explores the emerging micro-licensing sector, which creates new pathways for music discovery through YouTube, social media, and independent films.
Remember: when pitching your music, you're not asking for charity—you're proposing something valuable to professionals seeking the perfect sonic complement to their visual stories. Ready to transform your approach to sync opportunities? Download free resources including release agreements and metadata templates from jonnyamos.com, and position yourself for success in this lucrative revenue stream.
Ready to break into the world of sync licensing? Before you can land your music in films, TV shows, or advertisements, you need to master the crucial preparation steps that most artists overlook.
Jonny Amos dives deep into the foundational elements of sync success, revealing why understanding your song's true essence is more challenging—and more critical—than most creators realize. "A songwriter could be preoccupied by the emotion felt when writing, yet a different mood emerges in the final production," Jonny explains, highlighting how this disconnect can prevent your perfect track from being discovered by music supervisors.
Metadata emerges as the unsung hero in sync licensing. Far from being merely administrative, your song's metadata acts as the bridge connecting your music to licensing opportunities. Music supervisors filter through thousands of tracks using specific search parameters—from mood and genre to tempo and instrumentation—and without precise metadata, even the most suitable track remains invisible. Johnny breaks down exactly which elements must be included and how to categorize them effectively.
The episode tackles the often-overlooked clearance process, explaining why every contributor to your recording requires a signed release agreement before licensing can proceed. From session musicians to producers, these agreements establish clear ownership and prevent potential legal complications. Johnny generously offers free templates for these essential documents through his website.
When you're finally ready to pitch, preparation is paramount. Music supervisors work under tight deadlines and need immediate solutions—having different versions of your tracks ready demonstrates professionalism and increases your chances of placement. Understanding which visual contexts your music would best enhance allows you to target your pitches effectively rather than sending material blindly.
Whether you're an independent artist or working with a team, these foundational steps will position you for success in the competitive but rewarding world of sync licensing. Get ready for next week's follow-up episode, where Jonny will explore exactly how to pitch your now-prepared music to the right industry contacts.
Episode 52: How To Create A Remote Music Marketplace
01 Jul 2025
00:30:54
"I just want to make a living as a music creator" is perhaps the most common goal I hear from musicians - and today's podcast explores how the remote marketplace makes that more achievable than ever before.
What if those guitar skills you've developed could earn you income beyond your local band? What if those production techniques you've mastered could serve clients worldwide? What if those songs sitting on your hard drive could be monetised without releasing them yourself?
The golden age of the gig economy has transformed how musicians can earn from their craft. Platforms like SoundBetter, AirGigs, Fiverr and Musiversal have created sophisticated ecosystems where music creators can offer their services to a global clientele without ever leaving their studios. But simply signing up isn't enough - the musicians who thrive in these marketplaces understand the nuances that separate occasional gigs from consistent income.
We dive deep into crafting your offering with precision - explaining why being a specialist rather than a jack-of-all-trades helps you stand out in the crowded marketplace. You'll learn how to structure tiered service options that maximize your earnings while giving clients the flexibility they need. We explore the delicate balance of pricing, rights management, revision policies, and the critical importance of turnaround times in winning repeat business.
Beyond the technical setup, we examine the psychology of successful remote musicians - how controlling your ego when serving others' creative visions, building a compelling profile, and maintaining impeccable professional etiquette can transform occasional gigs into career-defining relationships.
Whether you're looking to supplement your income or build a full-time career, this episode provides the roadmap to monetising your musical skills in the digital marketplace. Subscribe to The Music Business Buddy for more insights that help you navigate the business side of your creative career with confidence.
Episode 68: How Artists Grow on Social Media (Real Strategy, Not Luck)
21 Oct 2025
00:34:19
Meet Anya Jasmine, a remarkable young musician who's mastered the art of social media growth while building an impressive multi-faceted career. What started as consistent guitar content on Instagram unexpectedly blossomed into viral moments and a substantial following that's opened doors throughout the music industry.
Anya breaks down her accidental social media success with refreshing honesty, describing how she treated posting like "putting lottery tickets in" - the more quality content shared consistently, the greater the chances of algorithm success. After years of persistence, she began seeing patterns in what worked, particularly with trending audio clips that function almost like hashtags. Most fascinating is her ability to predict which audio might trend next, getting her "foot in the door first" for maximum visibility.
The conversation reveals surprising differences between major platforms. While Instagram fostered genuine connection and professional opportunities, TikTok proved more volatile with followers who rarely return unless you constantly battle to stay relevant in the algorithm. Anya's insights into platform-specific content strategies are gold - professional videos work on Instagram while TikTok users respond to casual, conversational content that provides immediate value.
Beyond social media, we explore her journey as a session guitarist touring Europe with artist Delilah Bond, her formative education at Leeds College of Music during the pandemic, and her production skills. Most exciting is the revelation of her upcoming artist project under the name "Anja" - a culmination of years developing her unique sound with plans to eventually use her platform to raise awareness for an under-researched medical condition she experienced.
Ready to improve your music marketing strategy? Follow Anya on social media for inspiration on how authenticity, strategic patience, and platform-specific content can build meaningful career opportunities in today's music landscape.
Episode 51: How Songwriters Build Careers Through Sync
24 Jun 2025
01:06:46
What if streaming platforms actually paid artists fairly? This question has driven acclaimed producer Lloyd Perrin (Papa Zeus) to develop Serenada, a revolutionary social streaming platform that could transform how musicians earn from their music.
Perrin's impressive career spans from chart success with "About You" (which brilliantly reimagined CeCe Peniston's "Finally") to scoring films like Street Dance 3D. Despite these achievements, he's witnessed firsthand how streaming economics have devastated artist income. "When I first started, we sold CDs and made money. Then downloads meant less money. With streaming it makes even less money and even less sense," Perrin explains with refreshing candor.
Serenada represents a powerful alternative – a user-centric streaming platform where your subscription fee goes directly to artists you listen to, not into a communal pool where only megastars truly benefit. By combining social media engagement, content discovery, and fair compensation in one platform, Perrin aims to remove the fragmented journey between discovering music and supporting creators.
The platform will ethically utilize AI to enhance music discovery based on emotional resonance and compositional elements, helping listeners find their perfect musical match while ensuring artists get discovered by the right audience. Most revolutionary is Perrin's commitment that all artists – from bedroom producers to established names – receive equal treatment on the platform with no preferential deals for major labels.
This episode offers a fascinating glimpse into a potential future where streaming actually nurtures artistic development rather than treating music as an expendable commodity. Whether you're a music creator frustrated by streaming economics or a fan wondering why your favorite artists struggle despite millions of plays, Perrin's vision for Serenada presents an inspiring path forward for the industry.
Episode 50: Music Industry Questions Artists Actually Ask
17 Jun 2025
00:43:11
Fifty episodes! What started as a mission to help music creators better understand the industry has grown into a thriving community, and I couldn't be more grateful for your support along this journey. In this episode, I answer questions sent in from the community of listeners.
This milestone episode tackles the questions you've been asking about the music business - the confusing parts, the frustrating parts, and the parts where terminology seems designed to bewilder newcomers. Ever wondered why your distributor sends you most of your streaming money while PRS collects another portion? Confused about what "music publishing" actually means (hint: it's not uploading your tracks to Spotify)? I break it all down in straightforward terms.
The relationship between AI and music creation emerges as a recurring theme throughout our Q&A session. Rather than taking a doom-and-gloom perspective, I share insights about ethical AI companies that properly compensate vocalists and musicians while exploring how these tools can enhance rather than replace human creativity. From Voice Swap to Scalar 3 and DAACI's Generate, we examine practical applications for today's music makers.
For those of you struggling with the relentless demand for social media content, my advice might surprise you. I share an insight into how my former band built a passionate fanbase, along with practical strategies for finding common ground with potential listeners without falling into the trap of constant promotion.
Whether you're wondering how to approach a booking agent, navigate relationships with producers, or simply understand why finishing projects matters more than starting them, this episode delivers actionable answers to questions from real music creators. No jargon, no gatekeeping - just straightforward guidance from someone who's been there.
Got a question I didn't answer? Reach out - I'm here to help you navigate this industry and turn your passion into a sustainable career. Here's to the next fifty episodes!
Step into the fascinating world of ethical AI music creation with Annemarie Gaillard from DAACI as she reveals how technology can amplify your creative process without replacing the human touch.
What makes DAACI fundamentally different from other AI music tools? "We haven't trained an AI, we have taught an AI," Annemarie explains, highlighting their approach based on musicology and music theory rather than scraping existing works. With 30+ years of research and 70 patents behind them, DAACI have created tools that respect artistry while solving real problems for composers and content creators.
Annemarie's extraordinary journey from classical music training through acting, drama therapy, and startup scaling brings a rich perspective to her role as Head of Partnerships at DAACI. This multidimensional background informs her passionate advocacy for tools that enhance creativity rather than diminish artistic ownership.
The conversation explores DAACI's two main product lines—Adaptive tools for seamless music editing and Generative tools that function as creative co-pilots. Their technology ensures complete traceability from input to output, guaranteeing fair attribution and royalty distribution.
For composers struggling with creative blocks or tedious aspects of production, these ethical AI tools offer a solution that preserves artistic integrity. As Annemarie beautifully puts it, these technologies are simply "another colour in your paint box" that can help express what's already in your head.
Episode 48: Why Music Education Matters More Than Ever
03 Jun 2025
00:40:23
When we cut the roots, the trees don't grow. This stark reality lies at the heart of the UK's current music crisis, where funding cuts to youth music programs threaten to silence the next generation of creative voices.
Matt Griffiths, CEO of Youth Music, joins us for a profound conversation about the organization's 26-year mission to equalize young people's access to music-making opportunities. What emerges is a troubling picture: Youth Music currently turns away 83% of applicants due to limited resources, while 41% of their funded partners face closure. Yet music remains young people's absolute favorite activity, according to their comprehensive 2024 survey of over 2,500 young people.
The consequences stretch far beyond statistics. Mercury Prize and BRIT Award winners Ezra Collective, alongside stars like Little Simz, Laura Mvula, and Celeste, all developed their talents through Youth Music funded projects. These community spaces provide what traditional education often cannot – environments where young people feel welcomed, inspired, and free to express themselves creatively without judgment.
"The problem is not the young people," one young participant notes in Youth Music's powerful "Rescue the Roots" documentary, "the problem is in people not believing in the young people." This sentiment resonates throughout our conversation as Matt shares stories of talented young musicians finding their voice through community programs after being discouraged in traditional settings.
Looking toward 2050, Matt envisions a future where pathways into music careers are clear and respected, where the music curriculum is reimagined through collaboration between educators and industry professionals, and where music is recognized not as a luxury but as essential to the UK's cultural and economic wellbeing.
Ready to support the next generation of musical talent? Check out the Rescue the Roots campaign here:
The worlds of music PR and marketing have merged into a seamless ecosystem, where storytelling reigns supreme and strategy is non-negotiable. In this enlightening conversation, PR manager Ellie Sorensen shares her decade of experience helping independent artists navigate this complex landscape.
Ellie pulls back the curtain on how she transitioned from performing artist to PR specialist, revealing the importance of mentorship and persistence in building her career. With impressive credentials working alongside artists like Idlewild, Nova Twins, and Crawlers, she offers a unique perspective on how PR has evolved from traditional press outreach to a multifaceted discipline encompassing playlist pitching, audience analysis, and brand development.
At the heart of Ellie's approach is the understanding that every artist is fundamentally a brand requiring a cohesive story. She expertly unpacks how to identify an artist's unique values and communicate them authentically across all touchpoints – from visuals and press materials to social media content. Most refreshingly, she challenges conventional wisdom about digital presence, sharing examples of artists who've succeeded by stepping away from social platforms to prioritize mental health and more meaningful audience connections.
The conversation takes a particularly illuminating turn when discussing DSP strategy, with Ellie revealing her effective technique for pitching to Spotify playlists. Her methodical approach includes researching suitable playlists, incorporating key marketing terms, and highlighting an artist's existing achievements – essentially doing some of the curator's work for them. She also emphasizes the value of third-party playlists as crucial stepping stones in building streaming momentum.
Whether you're an emerging artist, manager, or music business student, this episode provides practical wisdom about brand audits, audience psychographics, and creating sustainable careers in an oversaturated industry. As Ellie wisely notes, there are no overnight successes – just strategic thinkers playing the long game of authentic artist development.
Episode 46: How To Build Momentum Through Live Shows
20 May 2025
00:28:24
Standing at the crossroads of streaming and live performance, today's musicians face a peculiar challenge. You might command millions of streams yet struggle to fill a small venue, or pack rooms with fans while your Spotify numbers remain modest. This disconnect represents one of the most fascinating dynamics in music today.
Allow me to take you on a journey through the mechanics of the live music sector, drawing from decades of experience from playing to just two people in a pub to selling out tours within 18 months. I try to demystify the roles that power the live ecosystem: promoters who book and market shows, festival organizers who champion emerging talent, tour managers who keep everything running smoothly, and booking agents who strategically help artists scale up to larger venues and new territories.
Perhaps the most compelling insight comes from questioning conventional wisdom about career building. While playing major cities might look impressive on tour posters, the real growth often happens in smaller towns where dedicated fans return with friends. This grassroots approach, combined with strategic pitching to the right booking agents, creates the foundation for sustainable career development.
The magic happens when streaming success and live drawing power finally converge—when online metrics and real-world audience connection reinforce each other. This alignment creates the kind of market presence that attracts industry investment and opens doors to wider opportunities. For artists willing to embrace both worlds while maintaining authentic connections with fans, the pathway to success becomes clearer, even in today's complex music landscape.
Ready to transform your approach to the live music business? This episode provides the strategic framework and practical wisdom to help you build a thriving performance career, one fan at a time.
Episode 45: Writing Songs For K-Pop & East Asian Artists
13 May 2025
00:22:36
Songwriters seeking to break into lucrative East Asian music markets face unique challenges and opportunities that differ dramatically from Western practices. This deep dive explores the mechanics behind getting your songs cut with artists in Japan, South Korea, and China – three powerhouse territories that consistently rank among the world's top 10 music markets.
The pathway to success requires navigating a specific chain: songwriters connect with publishers in their home country who partner with sub-publishers in Asia, who then pitch to entertainment agencies and record labels. Without these established relationships, Western songwriters face nearly insurmountable barriers to entry. China primarily operates as a "buyout market" where songwriters receive larger upfront payments but minimal backend royalties, while Japan and South Korea function more similarly to Western markets with performance and mechanical royalties flowing back to creators.
When your song is selected for an artist, prepare for translation considerations that maintain your melody while adapting lyrics to fit languages that are typically more syllabically rhythmic than English. This translation process affects song splits, with translators receiving portions of copyright – a standard practice that publishers manage. Production standards must be exceptional, as your instrumental tracks will likely be used in the final release with only vocals being replaced.
The physical music market remains extraordinarily strong in Japan and South Korea, with CDs and DVDs selling in significant numbers. Albums are frequently repackaged in special editions, meaning one placement might appear on multiple products, multiplying mechanical royalties through collection societies that often operate differently from Western PROs.
Success requires thorough research into local culture, song structures, and listener preferences. Though competition is fierce, these markets represent billions of potential listeners and substantial revenue opportunities for songwriters willing to adapt their approach and partner with the right publishers.
Ready to explore these exciting markets? Your next big hit could be waiting in the East.
Episode 44: Why So Much Music Money Goes Unclaimed
06 May 2025
00:45:34
What if I told you billions of dollars in music royalties go unclaimed every year? That's the reality that Antonio Di Puorto discovered during his remarkable journey from frustrated small-town DJ to successful artist manager who sold his agency to Live Nation.
After witnessing talented artists missing substantial royalty payments throughout his career, Antonio founded MoneTunes to revolutionize how independent musicians collect what they're rightfully owed. His platform elegantly solves a complex problem: even music creators registered with performing rights organizations typically don't collect all of their total publishing royalties, with the rest scattered across hundreds of global collection societies.
Many creators face an impossible choice - navigate this labyrinth alone or sign with traditional publishers who often ask for 50% commission, 5-20 year contracts, and control over decisions like sync licensing opportunities. Antonio shares a frustrating personal experience when a major music publisher rejected a modest $2,000 sync deal for his then-emerging artist simply because it was too small for their business model.
MoneTunes offers a refreshing alternative - collecting mechanical, performance, and neighboring rights royalties through a single dashboard while charging just 15% commission with no long-term contracts or signup fees. The platform also maintains artists' control over sync opportunities and has forged strategic partnerships with services like SubmitHub, Groover, and Fiverr to create a comprehensive ecosystem supporting independent creators.
Our conversation explores Antonio's inspiring career trajectory and examines the impact of AI on music creation. Rather than fearing technological change, Antonio advocates for frameworks ensuring artists benefit from rather than are replaced by these innovations. His journey exemplifies the entrepreneurial spirit that drives positive disruption in the music industry.
Ready to discover if you have unclaimed royalties waiting? Listeners get an exclusive MoneTunes discount when collecting what's rightfully their by using the following code on sign up:
What does it take to spot star potential in today's crowded music landscape? Laurence Hobbs, platinum-selling producer and songwriter pulls back the curtain on artist development with refreshing honesty and decades of wisdom.
Lawrence's journey from songwriter to CEO of SAFO Music Group reveals the profound shifts reshaping how artists build sustainable careers. "Back in the day, you either got a record deal or you didn't. Now you can release however you want," he explains, highlighting how technology has democratized music creation while creating new challenges for those seeking to stand out.
Throughout our conversation, Lawrence challenges conventional industry wisdom with thoughtful observations. He describes spotting that elusive "it factor" in artists like Sam Smith and a 12-year-old singer who's now landing on New Music Friday playlists. Yet he passionately argues there's room for everyone: "Don't tell me in a population of billions you can't find 5,000 fans. You just haven't worked hard enough."
Our discussion takes a fascinating turn when examining how AI might reshape songwriting. Laurence draws from his extensive experience to provide context: "We both remember when samplers came in and musicians thought they were finished." While acknowledging AI's potential to write commercial hits, he maintains human creativity and connection will always have value – especially for artists who understand the business landscape they're navigating.
Perhaps most inspiring is Laurence's commitment to inclusivity across age groups. "Music should never be exclusively for 15, 18-year-olds," he insists, sharing stories of talented musicians discovering their creative voices in their 60s and 70s. His vision of the future prioritizes artist empowerment: "We're in the entrepreneur age. It's your business, your money, your gigs."
Discover the building blocks of a sustainable music career and why Lawrence remains optimistic about the future despite industry upheavals. What might your musical journey look like if you approached it with the right knowledge and community support?
Episode 42: How Cover Songs Can Grow Your Music Career
22 Apr 2025
00:21:17
Cover songs might be the unexpected secret weapon in your artist development strategy. Whether you're an emerging talent trying to build a fanbase or an established artist looking to expand your reach, strategically releasing covers can dramatically accelerate your growth while helping you discover your unique sonic identity.
Many musicians mistakenly believe that releasing cover songs requires navigating complex licensing hurdles. The truth? It's remarkably straightforward. On streaming platforms like Spotify, Tidal, and Deezer, you can release completely re-recorded versions of songs without obtaining separate copyright clearance. Your distributor and the platforms handle the mechanical licensing automatically—you simply need to declare it's a cover. This streamlined process opens up creative possibilities for artists at any stage of their career.
The strategic benefits are substantial and multifaceted. Cover songs provide immediate familiarity to potential listeners, creating a comfortable entry point to discover your original work. They boost your visibility through search algorithms when people look up popular songs. They help you study the architecture of successful music—just as The Beatles and Rolling Stones did when learning their craft. Most importantly, interpreting others' work forces you to infuse your personality into established material, helping define what makes your artistic voice unique. From Aretha Franklin's seminal version of "Respect" to Jeff Buckley's haunting "Hallelujah," music history is filled with artists who transformed borrowed material into career-defining moments. The question isn't whether you should include covers in your strategy—it's which songs will showcase your artistic vision most effectively. What song will you reimagine next?
Episode 67: Music Production Advice That Actually Works (Producer Playbook)
14 Oct 2025
00:28:57
The world of music production has undergone a remarkable transformation. Gone are the days when producers were confined to traditional recording studios, working exclusively with signed artists. Today, the landscape offers a rich tapestry of opportunities that extend far beyond conventional production work.
In this eye-opening episode, I dive deep into the multiple pathways available to modern producers, revealing how diverse the role has become. One fascinating aspect we explore is how the same title—"producer"—can encompass wildly different responsibilities depending on the project. For some artists, you might simply polish an existing demo; for others, you could build an entire track from scratch based solely on lyrics. Understanding these variations is crucial for setting expectations and determining fair compensation.
Speaking of compensation, we carefully examine various pricing models and intellectual property arrangements. Should you charge hourly, daily, or per track? When might it make sense to work for reduced rates in exchange for master rights or songwriting credits? There's no universal answer, but clarity and communication are essential for sustainable success.
The episode also unveils multiple alternative income streams that have transformed the producer's career landscape. From creating sample packs for platforms like Splice to licensing beats through BeatStars, from developing virtual instruments to designing sounds for video games—each pathway offers unique possibilities for monetizing your production skills. We also explore the growing opportunities in remote session work through marketplaces like SoundBetter and the recurring income potential of production music libraries.
Throughout our journey, we don't shy away from practical considerations like managing self-employment, tracking expenses, and handling taxes—essential skills for thriving in the creator economy. Perhaps most importantly, we discuss the often-overlooked soft skills of patience, kindness, and effective communication that separate truly successful producers from the rest.
Whether you're an established producer looking to diversify your income or an aspiring creator wondering if production offers a viable career path, this episode provides a comprehensive roadmap to navigating the exciting possibilities of modern music production. The future is bright for those willing to adapt and explore!
The secretive Spotify algorithm stands as arguably the most advanced digital recommendation system ever created, yet few truly understand how it works or how to leverage it effectively. As a music producer, lecturer, and industry consultant, I've dedicated countless hours to researching and testing how this mysterious system operates behind the scenes.
What I've discovered is that Spotify's algorithm functions through six interconnected elements. Natural Language Processing scans the internet for discussions about your music, collaborative filtering connects listeners with similar tastes, contextual information considers when and where music is being played, audio features analysis examines the technical qualities of your recordings, machine learning models predict listener preferences, and user feedback refines recommendations through skips, saves, and playlist adds.
For music creators, understanding these elements provides crucial insight into how your music travels through Spotify's ecosystem. Rather than trying to "hack" a system too sophisticated to manipulate, success comes from appreciating how your music is categorized, discovered, and shared. The metadata you submit matters—if you misidentify your genre, Spotify's own analysis might flag your submission as risky, potentially slowing your discovery rate.
Beyond the technical aspects, I explore the three types of playlists driving music discovery on Spotify. While many artists obsess over landing on editorial playlists like RapCaviar or Today's Top Hits, algorithmic playlists often provide a slower but more reliable path to genuine audience growth. Even more surprisingly, placements on influential user-curated playlists can sometimes generate more streams than editorial features. By understanding these dynamics and considering your own consumption habits as a listener, you'll gain valuable perspective on how to position your music for maximum visibility and engagement.
Have questions about navigating Spotify's algorithm for your music? I'd love to hear from you—reach out anytime to continue the conversation!
Episode 40: Inside The Life Of A Professional Session Musician (With Rich Watson)
08 Apr 2025
01:00:45
Guitar virtuoso Rich Watson takes us on a fascinating journey through the evolving landscape of session musicianship. From touring with major artists to recording remotely for clients worldwide, Rich offers a masterclass in musical versatility and career adaptability.
The conversation explores Rich's work across multiple domains – from the technical demands of theatre pit work (where sight-reading is non-negotiable) to the efficient workflow of modern remote session platforms. Rich provides exceptional insights into Musiversal, an innovative platform where musicians undergo rigorous auditions to join a curated roster of session players, offering subscription-based access to high-quality recordings.
What makes this episode particularly illuminating is Rich's historical perspective on session musicians. He traces a fascinating lineage from the legendary Wrecking Crew through to the LA session wizards of the 80s and 90s, explaining how technological evolution has transformed the industry. His analysis of how Pro Tools changed the game – reducing the need for flawless first-take performances when multiple takes can be compiled – helps listeners understand why the golden age of session players has evolved into today's more democratized landscape.
For aspiring musicians, Rich offers invaluable advice balancing technical mastery with personal identity. Rather than trying to become a musical chameleon, he suggests embracing your unique characteristics while still developing comprehensive skills. His YouTube success exploring vintage session guitar techniques has become both creative outlet and client magnet – a perfect example of content creation serving dual purposes in today's digital music economy.
Whether you're a working musician looking to expand your opportunities, an artist wanting to collaborate effectively with session players, or simply fascinated by the business of music creation, this episode delivers profound insights wrapped in engaging stories from a true professional. Subscribe now and join our community of music creators seeking to understand both the craft and business of music!
Episode 39: How Artists Collect The Royalties They’re Owed
01 Apr 2025
00:24:30
The music industry is rife with complexities, especially when it comes to rights management, and this episode is designed to unpack everything you need to know to ensure you're not leaving money on the table. Join us as we explore the intricate world of copyrights, neighbouring rights, and the pivotal role of collective management organisations (CMOs) in safeguarding your earnings.
We kick off by addressing the foundational concept of copyright and its significance for every music creator. Understanding who owns what is essential to navigating the music business and ensuring that you receive your rightful earnings. Our discussion moves on to neighbouring rights, an often-overlooked area that can represent a substantial revenue stream for many artists.
Ever wondered how performance royalties work? Or how sound recordings impact your earnings? We break these down clearly, providing you with actionable insights to maximize your income as a creator. The spotlight also shines on CMOs, the organizations responsible for collecting and distributing royalties—learn how to align with the right one to ensure you’re fully covered.
Each segment is packed with valuable takeaways and resources that prompt you to consider your own engagement with music rights. The knowledge shared here will help you become more autonomous in your craft. Subscribe now and arm yourself with the information that could make a significant difference in your music career! Are you ready to take charge of your music rights? Join the conversation and let’s dive in!
Episode 38: Music Lawyer Mimi Camara Explains Artist Deals
26 Mar 2025
00:31:19
In this engaging episode, we explore the intricate dynamics of the music industry with esteemed attorney Mimi Camara, who has dedicated her career to helping independent artists navigate the complex world of contracts and negotiations. From balancing her legal practice with motherhood to understanding the current trends influencing music consumption, Mimi shares invaluable insights that aspiring musicians can leverage for success. She highlights the transformative impact of social media in the music business and the importance of viewing oneself as a brand and a business from day one.
Mimi's journey exemplifies the power of strategic negotiation, with her experiences guiding emerging artists to ask for what they deserve rather than settling for uninspiring offers. She urges artists to foster confidence in their worth and to leverage their growing online presence when entering discussions regarding contracts. Moreover, the episode dives deeply into the importance of communication within the industry, especially as it relates to personal balance and supporting creative aspirations.
By the end of the episode, listeners gain practical tips on how to align their artistic vision with business strategies, enriching their careers while ensuring they remain connected to their roots. This heartfelt exchange not only examines the legalities of music but also celebrates the human side of artistry. Join us for this heartening conversation and learn how to raise your hand, believe in yourself, and invite good opportunities into your journey. Don’t forget to subscribe, share the love, and join in on the vibrant community of music creators!
Explore the intricacies of pitching songs to different types of music industry professionals whilst understanding the nuances that could enhance a music creator's career. Learn why demo recordings often hold the key to capturing early excitement and understand how embellishing your production and tailoring your pitch can make all the difference. Whether you're showcasing your potential as an artist or pitching a finished song to a sync agent, find out what each gatekeeper is really looking for.
Join the adventure into defining your unique sound without losing your way. Understand the importance of self-exploration before collaborating with producers and why working with the right mix engineer could be your secret weapon. Discover the strategic advantage of providing raw vocal tracks to DJ producers and tapping into platforms like SoundBetter and AirGigs for top-notch session musicians. Plus, uncover how the latest music creation software is revolutionizing how artists craft their sound. Get ready for insights and inspiration that could shape your journey in the music industry by refining the product that represents you.
Get ready to explore the vibrant world of music with Las Vegas-based DJ KnowleDJ; a maestro who knows how to rock a party while championing social causes. Find out how KnowleDJ has skillfully turned his passion for music into a tool for healing and uniting people, creating unforgettable moments for his audience. He opens up about his journey from being a promoter in the late 90s to becoming a DJ and eventually a producer, seamlessly blending his love for traditional vinyl with cutting-edge digital techniques. Listeners will gain insights into how he crafts the perfect atmosphere by reading the room and balancing his musical tastes with audience preferences.
Join us as we navigate the dynamic DJ industry learning why versatility and professionalism are crucial in a crowded market. Discover how KnowleDJ's creative process evolved from making mashups to producing original tracks through collaboration. This episode also emphasizes the importance of mastering both DJing skills and business acumen, while highlighting the power of face-to-face interaction in building lasting relationships. Whether you're a DJ, producer, or music enthusiast, KnowleDJ's story underscores the profound impact music can have in bridging divides and bringing people together across cultural and language barriers.
It is time to analyse one of the music industry's best-kept secrets: songwriting camps. Ever wondered how some of your favorite songs come to life? Join me, Jonny Amos, as I take you on an insightful journey into the collaborative realm of songwriting camps, where creativity knows no bounds. From the dynamic team structures typically involving a producer and two top liners, to my personal stories from the vibrant Scandinavian music scene, this episode offers a unique glimpse into how these camps function and what makes them crucial to shaping the hits we all love. We'll explore how cultural differences across Europe influence the songwriting process, providing you with a holistic view of this fascinating world.
Curious about the roles within these creative hubs and how they've adapted to modern challenges? This episode dives deep into the essential contributions of pure lyricists, particularly in projects involving non-native English speakers. As we navigate through the transition to online songwriting camps during the pandemic, we uncover how these changes have reshaped the creative process. Moreover, we’ll dissect the financial intricacies involved, discussing everything from funding options to the rights associated with camp-generated songs. Join me as I explore the debate surrounding producers' entitlement to songwriting credits, providing insights that are as valuable to budding songwriters as they are to seasoned music professionals. Tune in and gain a comprehensive understanding of the songwriting camp landscape.
Lets dive into today's shifting music landscape and discover the strategic moves propelling solo artists to unprecedented success. What if you could track the rise of an artist from obscurity to the pinnacle of the industry within just a year? Join me, Jonny Amos, on the Music Business Buddy podcast as we explore compelling insights from Chartmetrics, revealing the dominance of solo acts and the remarkable ascent of Chapel Roan. We'll also highlight how industry giants like Bruno Mars, Billie Eilish, and Taylor Swift continue to hold sway, while Colombian artists are making waves worldwide.
As the music genre landscape becomes increasingly complex, with 1,691 genres charted, understanding their role in metadata and visibility is more crucial than ever. We'll break down the dominant forces of hip-hop, rap, dance, and pop, while offering a glimpse into the unique world of K-pop. Together, we'll navigate the evolving roles of platforms like Spotify and YouTube—each crucial for discovery as well as revenue—against a backdrop of 28,700 new tracks daily. Discover how streaming platforms and short-form content are reshaping how we consume and discover music today, and what it means for artists across the globe.
Join me as I sit down with the innovative Gary Charles, whose journey from post-punk indie band member in late apartheid South Africa to electronic music pioneer offers a unique window into the evolution of music creativity. Gary's story is a compelling narrative of transformation—crossing from the analog world of traditional instruments to the digital realm of electronic sound-making tools. Those interested in the groundbreaking work of Aphex Twin or the LA beat scene will find Gary's approach to music production both fascinating and inspiring.
Gary shares his experiences navigating the vibrant techno scene in Berlin and the challenges of transitioning from band life to electronic music creation, using early software tools like Logic and Reason. This episode touches on his deep dive into sound art and his innovative use of AI and machine learning in music production—a passion that eventually led him to pursue a PhD. Beyond his personal projects, Gary is committed to teaching and collaboration, helping others discover their unique soundscapes and remixes.
Our conversation also grapples with the ethical implications of AI's role in music, examining the risk of cultural appropriation and the biases inherent in AI models. We question whether AI's ability to recreate music might stifle innovation and overlook cultural context. Gary provides insights into the monopolistic tendencies within the music industry and stresses the importance of community and cultural connections in music-making. This episode is a must-listen for those curious about the intersection of technology and cultural heritage in the modern music landscape.
Discover how the CEO of Musosoup, Chris Sharpe, is transforming the music promotion landscape for independent artists and labels by offering affordable PR solutions and fostering meaningful industry connections. Chris shares his journey from gig promoter to innovative publicist, detailing how his dissatisfaction with traditional PR practices led to the creation of Musosoup—a platform designed to democratise music promotion and bridge the gap between artists and the media.
Www.musosoup.com
Join us as we explore the diverse tools available to both music creators and emerging journalists, highlighting how these platforms empower artists and bloggers alike. From Spot on Track to Hype Auditor, uncover essential resources that aid in navigating the industry, while understanding the thrill of discovering talent early in their careers. Chris and I delve into the importance of authenticity in content creation, the value of grassroots support, and the necessity of sustainable public relations strategies that benefit everyone involved.
Learn about the art of selecting tastemakers and the collaborative environment Musosoup fosters for bloggers and artists alike. We discuss the significance of presentation in gaining public exposure, the power of building evergreen content, and the role of strategic playlisting. This episode wraps up with a heartfelt appreciation for Musosoup's mission and the influential role it plays in supporting independent music creators. Join us for a conversation filled with insights, inspiration, and practical advice for navigating the dynamic world of music promotion.
Episode 66: Inside K-Pop’s Music Publishing System
07 Oct 2025
00:34:30
Unlocking the secrets of the East Asian music markets requires insider knowledge, passion, and a forward-thinking approach. Join host Jonny Amos as he speaks with rising music industry professional Kristin Hurst, who serves as A&R for K-pop, J-pop, and C-pop at both DWB Music and ARC Music Publishing.
Kristin's remarkable journey began with a university K-pop songwriting camp that caught the attention of industry veterans, launching her career at the intersection of Western songwriting and Asian music markets. She shares invaluable insights into the mechanics of pitching songs internationally, including the critical importance of keeping all your production stems (even from years ago), understanding cultural nuances, and delivering the "shock factor" that Korean Label A&Rs crave.
The conversation reveals fascinating differences between Asian music markets, with Kristin noting how K-pop has evolved from following Western trends to becoming a global trendsetter itself. She explains the "JK hybrid space" of Japanese music with Korean influences, and how C-pop sometimes blends traditional Chinese instruments with contemporary production. For songwriters and producers looking to break into these lucrative markets, Kristin offers practical advice about building a strong catalogue, developing genuine passion for the genres, and focusing on exceptional craft rather than just chasing placements.
Whether you're a songwriter, producer, or music business professional, this episode provides a masterclass in understanding tomorrow's global music landscape. The future of music is increasingly being written in Asia – are you ready to be part of it? Reach out to DWB Music or find Kristen on Instagram (@KristenHurst_) or email at kristinhurstcontact@gmail.com if you're a writer or producer looking to connect with these thriving markets.
Episode 31: How Independent Artists Market Their Music
05 Feb 2025
00:16:12
This episode explores essential music marketing strategies for independent artists aiming to elevate their brand and connect with audiences effectively. I briefly discuss funding options before moving onto the importance of enlisting freelancers and highlight the importance of platforms like Tone Den, Unhurd Music and Audiomack to assist artists in their marketing efforts.
• Understanding the importance of funding and art to marketing • Benefits of freelance collaboration for marketing efforts • Overview of Tone Den's social media marketing capabilities • Highlighting the features of Unheard Music as an all-in-one tool • The role of data in understanding audience trends • Emphasising the importance of building deeper fan relationships • A vision for the future of music marketing in an artist-centred ecosystem
Episode 30: Inside The Career Of A Grammy-Winning Engineer
29 Jan 2025
00:38:33
In this episode, I interview Grammy-winning mix engineer James Auwarter, who shares his journey from aspiring musician to industry expert. Emphasising the importance of communication, collaboration, and technical skills, James offers practical advice for emerging artists and producers looking to elevate their work.
• James Auwarter's career path from trumpet to Grammy-winning engineer • The critical role of effective communication with clients • Understanding the significance of rough mixes and reference tracks • Differences in working with independent artists versus major labels • The evolution and importance of technology in music production • Advice for emerging producers, songwriters, and artists on building a strong team • The balance between high-quality gear and budget-conscious choices • Insight on trial and error in the creative process and finding success in the industry
Episode 29: Why More Artists Are Releasing Audiobooks
22 Jan 2025
00:13:29
What if artists could revolutionise their storytelling and create deeper connections with their fans in this era of digital noise? Allow me to unravel the massive shifts in the industry, focusing on the rise of live audio and artist audiobooks. With a spotlight on Spotify's strategic moves, including acquisitions like Sonantic and Findaway Voices, we uncover how these developments could offer artists new authentic platforms to engage with Generation Z and meet their craving for genuine interactions amidst the rapid-fire world of short-form content.
In a lighter, whimsical twist, I throw a quirky idea into the mix, nurturing a sense of community and interaction among our listeners. Could it spark the next big trend or become a laugh-worthy anecdote at The Music Business Party? Your thoughts and feedback are not just welcomed but are crucial as we venture together into uncharted audio territories. Whether you're an artist, a music label, or a passionate enthusiast, buckle up for an episode that promises not just insights but a community-driven conversation about the future of music.
Episode 28: How Fintech Is Changing The Music Industry
15 Jan 2025
00:13:39
Could fintech be the game-changer the music industry has been waiting for? Discover the intriguing insights of my previous guest, Keith Jopling, as we explore how financial technology is revolutionizing artist funding. This episode of The Music Business Buddy offers an eye-opening look at how fintech innovations are empowering artists to break free from traditional record label constraints as I explore new financial pathways that artists can now access which could radically alter the creative dynamics between artists and labels.
Join me for a compelling insight on the future of music funding and the challenges that record labels face as fintech gains ground. Let's delve into the internal dynamics of record labels, exploring how traditionalists might resist the change, and how artists can gain more control over their careers with fintech. This episode is essential listening for anyone fascinated by the evolving music industry landscape and the exciting possibilities fintech offers to musicians worldwide.
Episode 27: What Career Longevity Looks Like In Music
08 Jan 2025
01:00:16
Unlock the secrets to a thriving music career with the guidance of UK based music industry executive strategist Keith Jopling. The former global head of strategic intelligence at Spotify talks openly about his work as major label consultant, his time kickstarting the research brand MIDIA and his views on the future of the music industry. Uncover invaluable insights into achieving longevity in a rapidly changing industry, drawing inspiration from Keith's podcast, "The Art of Longevity," and his upcoming book. Explore the five essential routes to enduring success, from crafting hit records and classic albums to brand development, and learn how to transform challenges into opportunities for growth.
Emerging artists face the daunting task of standing out in a crowded marketplace, but fear not— my conversation with Keith offers strategies to conquer the anxiety of relevancy. Keith emphasises the power of a music manifesto; a guiding vision crucial for maintaining artistic integrity while navigating commercial demands. Learn from the journeys of artists like Keane and Harry Styles, and discover how to create a vibrant artistic identity that resonates with audiences.
The landscape of the music industry is evolving, with innovative funding models and licensing opportunities offering new paths to success. Dive into discussions on crowdfunding, creative partnerships, and the strategic use of AI technology to enhance artistic reach. Keith shares his experiences from Sony Music to Spotify, highlighting the importance of adaptability and foresight in a shifting industry. Whether you're an aspiring musician or a seasoned professional, this episode is your guide to maintaining balance and securing a prosperous future in the music world.
Imagine being at the centre of a musical universe, where every note and beat needs to align perfectly with the artist's vision, yet allow for spontaneity and magic. That's the everyday reality for Martin "Magic" Johnson, an extraordinary musical director whose journey from drummer to esteemed director has equipped him with unparalleled insights into the world of live musical performances. Join us as Magic lifts the curtain on the vital role of a musical director, sharing how he deftly navigates the challenges of working with artists and producers to create seamless live shows, all while ensuring that the groove takes center stage.
Discover the art of musical preparation and organization as Magic reveals his secrets for orchestrating unforgettable live performances. His philosophy of fostering musical flexibility among band members while managing technical intricacies like playback rigs and backup systems serves as a blueprint for aspiring musical directors. Magic's knack for "fixing" musicians by selecting the right talent underscores the complexity of his role, where quick decision-making and a deep understanding of musical dynamics are crucial. We explore how his extensive background as a drummer and engineer informs his executive decisions, often made without direct artist consultation.
The conversation extends beyond music, touching on the logistical hurdles of touring and the unique perspective drummers bring to leadership roles. Magic shares his experiences with travel logistics, technology, and the evolving music industry landscape, offering invaluable advice for those eager to follow in his footsteps. He champions the importance of balancing technical proficiency with emotional instinct, highlighting the unpredictable moments that make live music special. Through Magic's stories and experiences, we get a glimpse into the heart and soul that drives unforgettable performances, reminding us that the true magic of music lies in its ability to connect and inspire.
Have you ever wondered how to effectively register your songs and recordings to ensure you receive the royalties you're owed? Join me, Jonny Amos, as I demystify the often-overlooked distinction between songs and recordings, a crucial step for protecting your creative work. From the intricacies of joining Performing Rights Organisations (PROs) and Collective Management Organisations (CMOs) to the nitty-gritty details needed for registration, I provide a straightforward guide to navigating these essential administrative tasks. Equip yourself with the knowledge to secure your rightful earnings in the music industry.
In this episode, we also unravel the complex world of music industry codes that are vital for tracking and managing your music rights. Discover the importance of ISRCs, Tunecodes, EANs and more key components in ensuring your creative work is properly identified and royalties are accurately paid. Understand how music publishers and record companies typically handle these processes and why aligning with organisations like PRS and PPL is crucial for long-term success. Whether you're an independent artist or part of a larger team, gaining clarity on these systems will empower you to elevate your music career and ensure your creations reach their full potential.
Explore music recording contracts with me Jonny Amos in this empowering episode of Music Business Buddy. Prepare to revolutionise your approach to music agreements by understanding them not as daunting hurdles but as essential tools for artistic success. I draw from my own experiences to dismantle the fear surrounding contracts, offering insights into how the digital age has ushered in greater transparency and fairness. From traditional record deals to licensing agreements, I break down the components that can significantly impact an artist's career, ensuring that you enter negotiations with confidence and clarity.
Journey through the critical clauses that define the recorded music industry landscape, including options, territory, term, advances, recoupment, and key person clauses. I highlight the importance of proactive strategies, encouraging artists to arm themselves with knowledge before contracts come into play. The episode focuses on fostering a collaborative and open dialogue during negotiations, empowering music creators to protect their interests and capitalize on opportunities. Whether you're an aspiring artist or a seasoned professional, this episode is packed with valuable insights to navigate your music career successfully. Don't miss the chance to enhance your understanding and take control of your professional journey.
Episode 23: How Music Publishing Contracts Actually Work
27 Nov 2024
00:25:25
Unlock the mysteries of music publishing contracts with me, Jonny Amos, as I promise to transform the intimidating legalese into a tool of empowerment for music composers. Ever wondered how to navigate the complex web of Single Song Assignments, Exclusive Songwriter Agreements, and Administration Deals? This episode is your gateway to understanding these crucial contract types, equipping you with the confidence to make informed career decisions. Allow me to break down the intricacies of assigning versus licensing rights, and reveal the power of moral rights for songwriters, ensuring you're well-armed to protect your creative works.
Join the conversation as we explore the global music publishing landscape, making sense of IPI numbers and clarifying the differences in terminology between the UK and North America. With the digital age reshaping options for songwriters, the decision between signing with a music publisher or self-publishing becomes even more critical. Learn about the advantages and potential pitfalls of each path, and how understanding contract terms such as jurisdiction and royalty collection can safeguard your interests. Prepare to navigate the world of music publishing with clarity and confidence, as we dissect these complex topics and arm you with the knowledge you need to thrive in your music career.
Episode 22: How Artists Build Strong Visual Brands
20 Nov 2024
00:44:54
What does it take to transform a lockdown project into a thriving creative hub? Birmingham's own Tilly Wellard and Benji Charles, the masterminds behind Bonded, answer this question as they share their inspiring journey. As rising music executives, Tilly and Benji have created a vibrant platform that connects and spotlights talent across music, arts, and fashion. Their innovative approach not only highlights Birmingham's rich music scene but also bridges creative collaborations by connecting like-minded artists. Throughout our conversation, Tilly and Benji discuss their mission to build a community of independent creators, emphasizing the importance of authenticity in fostering genuine connections with audiences.
With candid reflections, Tilly and Benji reveal their personal music tastes and the challenges of maintaining authenticity in an ever-evolving industry. They explore the golden age of authenticity, celebrating artists who speak from the heart and share their stories, which resonates deeply with fans. Their insights into navigating social media landscapes, like TikTok, offer a fresh perspective on how artists can find joy in their creative processes while balancing personal boundaries. This episode underscores the significance of genuine artist-audience relationships, where fans become friends, leaving a lasting impact on both the creators and their supporters.
Our discussion also touches on the dynamic nature of the music industry, as Tilly and Benji reflect on their journey and the future of Bonded. With an eye toward bridging generational gaps, they highlight the importance of mentorship and collaboration with seasoned professionals to keep the industry innovative. Their forward-thinking perspectives and ambition reveal a promising future for Bonded, with potential integrations into major music corporations. As we wrap up, the energy and vision of Tilly and Benji reassure us that the future of the music industry is both exciting and inclusive, driven by new talent and fresh ideas.
Episode 21: How Modern Songwriters Actually Make Money
13 Nov 2024
00:21:48
Unlock the secrets to transforming your songwriting passion into a thriving career as I explore the multifaceted world of how songwriters make money through royalties and income diversification. Ever wondered how songwriters make money beyond just selling their tunes? Tune in to discover the intricate dance between performance royalties, mechanical rights, and the power of copyright. Allow me to guide you through the traditional paths of earning, showing how correct registration ensures that songwriters get their due. But that's just the beginning—learn how the digital age has reshaped the landscape, offering new realms for financial success.
In today's evolving music industry, writing songs can lead to a variety of optionality when it comes to how they're used and who uses them. I identify innovative platforms like Voclio and Vocalfy, which open up fresh opportunities for licensing and buyouts. I also delve into how collaborations and tapping into unused song ideas can lead to unexpected revenue streams. Whether you're penning tracks for others or crafting production music, diversification is your best friend. Join me as I unravel these strategies and much more whilst empowering songwriters to fully capitalize on their creative efforts while navigating the ever-changing musical tides of the mid-2020s.
Episode 20: How Great Producers Bring Out the Best in Artists
06 Nov 2024
00:47:27
Legendary record producer Gavin Monaghan joins me for a captivating conversation that promises to enrich your understanding of the music industry. Renowned for his work with icons like Robert Plant and Paolo Nutini, Gavin shares his journey from band member to esteemed producer, highlighting the transformative power of an informal apprenticeship. Discover how his venture, Magic Garden Recordings, in collaboration with Revolver Records and Warner Music, is setting the stage for aspiring artists to shine.
Ever wondered what it takes to create synergy in a music studio? Gavin enlightens us on the art of collaboration and the significance of reading the room. From unexpected opportunities arising when famous producers are absent to the magic born from teamwork and shedding egos, this episode reveals the secrets behind producing unforgettable music. We also explore the dynamic role of a producer in artist development, emphasising the importance of honesty and human connection in capturing an artist's true essence.
We delve into the complexities of songwriting negotiations, crediting co-writers, and the evolving challenges of managing a music career in the digital age. Gavin shares his insights on songwriting royalties and the vital role of clear communication within bands. With anecdotes about industry figures and the innovative licensing model with Revolver Records and Warner Music Group, this episode is a treasure trove of wisdom for both music veterans and newcomers. Tune in and be inspired by Gavin's dedication to nurturing talent and supporting artists in achieving their vision.
Episode 19: How Composers Make Money In Production Music
30 Oct 2024
01:12:27
Ever wondered what it takes to create the music behind your favorite TV shows and films? Join me as I sit down with media composer Jason Tarver to unlock the secrets of production music. From its origins to its indispensable role in modern media, Jason uncovers the creative process, editorial needs, and industry standards that shape this fascinating field. You'll gain a comprehensive understanding of how production music differs from commercial music and why it’s crucial in the world of TV, radio, and reality shows.
Curious about the financial workings behind the music? We're breaking down the income streams in the production music industry, including performance, mechanical royalties and neighbouring rights. Jason shares an intriguing story about a track meant for a production library that found its way onto a Twice album, giving us an insider’s view into the contrasting worlds of production and mainstream music. You’ll also hear about the importance of contracts in securing earnings and how analytical skills can impact a music professional’s enjoyment of media.
Navigating the studio industry isn’t just about technical skills; it’s about professional behavior and situational awareness. Jason recounts his early career challenges, the invaluable lessons from hands-on studio work, and the ethical implications of AI vocal use in music production. We delve into the significance of collaboration for new composers and share essential tips for aspiring musicians. This episode is packed with insights and practical advice that will benefit anyone looking to make a mark in the music industry. Tune in and let Jason Tarver guide you through the intricate landscape of production music.
Can you imagine a future where you can enjoy front-row concert experiences from the comfort of your own home? Join Jonny Amos, author of "The Music Business for Music Creators," as he navigates the exciting world of live-streamed music events. In this captivating episode of the Music Business Buddy, Jonny predict's how live streaming is set to become a game-changer in the music industry, driven by rising ticket prices and a surprising post-pandemic drop in live event sales. Discover how immersive audio experiences, reduced environmental impact, and increased accessibility could make virtual concerts a mainstream phenomenon, offering unparalleled experiences without breaking the bank.
Explore the economic and environmental hurdles facing the music industry in the wake of the pandemic, and how live streaming could provide innovative solutions. Let's deep dive into a speculative scenario featuring Ed Sheeran's 2036 world tour to illustrate the potential of virtual attendance. Plus, we can dissect the current flaws in streaming economics and the pressing need to tackle intellectual property issues to prevent the resurgence of piracy. Tune in for a hopeful vision of the music industry's future, where inclusivity, sustainability, and cutting-edge technology converge to redefine live music experiences.