The Multifamily Marketers Podcast – Details, episodes & analysis

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The Multifamily Marketers Podcast

Josh Grillo, Caroline Mills

Business

Technology

Frequency: 1 episode/5d. Total Eps: 14

The Multifamily Marketing podcast for owners, operators, and marketers who want real results. Hosted by Resident360’s Josh Grillo and Caroline Mills, this weekly show delivers actionable strategies to boost occupancy, improve retention, and grow your property brand. From social media to SEO, branding to paid ads—you’ll learn what works (and what doesn’t) in today’s multifamily marketing landscape. Subscribe for weekly insights that drive leases and portfolio performance.

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Data updated on 14/07/2026

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https://www.resident360.com/contact-us
14 shares
https://www.resident360.com/
12 shares
https://www.resident360.com
2 shares

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RSS feed quality

To improve

Score global : 62%

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Ep 13: Offsite SEO for Apartment Websites - Building Authority with Links & Citations

Episode 13

Wednesday, October 15, 2025 • Duration 18:33

If SEO is the engine driving your property’s visibility, offsite links and citations are the fuel that keeps it running. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills wrap up their SEO Mini-Series by breaking down the often-overlooked world of backlinks, citations, and offsite authority—and why they’re essential for your property website’s rankings.

You’ll learn:

What backlinks really are (and why one quality link can outperform 100 mediocre ones)
The key difference between backlinks and citations—and why both matter
How to audit and fix your NAP (name, address, phone) consistency across platforms
Real examples of how a single backlink can skyrocket visibility overnight
Where to find credible backlink opportunities—from local media to Chamber of Commerce sites
Creative ways to build links through local partnerships, sponsorships, and events
Smart blog strategies that attract organic backlinks and engagement
Why accurate citations across Google, Bing, Apple Maps, Yelp, and Apartments.com are crucial
The ultimate quick-win checklist for strengthening your property’s SEO foundation

Whether you’re launching a new development or rebranding a stabilized community, this episode gives you a clear roadmap to boost authority, build credibility, and climb higher in search results—one quality link at a time.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

Drop Us a Review If You Enjoyed the Episode!

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Ep 12: From SEO to GEO: The New Rules of Getting Found in AI Search

Episode 12

Wednesday, October 8, 2025 • Duration 27:06

AI is changing how search works—and how your property website gets found. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills are joined by SEO expert Lizzy Munter to break down Generative Engine Optimization (GEO)—the next evolution of SEO—and how multifamily companies can prepare for AI-powered search results.

You’ll learn:

What GEO (Generative Engine Optimization) actually means
How AI Overviews and conversational search are reshaping Google results
The key differences between SEO and GEO—and why you need both
How to write content that shows up in AI-generated summaries
The new importance of FAQ pages and how to structure them
How to use conversational tone and Q&A content across your site
Why structured data (schema) and page summaries (TL;DRs) help AI understand your site
The role of blogs and interlinking in building GEO authority
Real-world examples of how AI pulls from your website content—and how to make sure it’s yours

Whether you’re just learning SEO or ready to future-proof your properties for AI search, this episode gives you a clear, actionable roadmap to start optimizing for the next wave of multifamily visibility.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

Drop Us a Review If You Enjoyed the Episode!

Ep 11: SEO 101: On-Page Basics Every Property Website Needs

Episode 11

Wednesday, October 1, 2025 • Duration 27:10

SEO might feel technical—but it doesn’t have to be overwhelming. In this kickoff to our SEO Mini-Series on The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down SEO 101: the simple, high-impact steps you can take to boost your property website’s visibility and rankings.

You’ll learn:

What On-Page SEO really means (and why it’s the easiest place to start)
The “Big 3” you must optimize: title tags, meta descriptions, and H1s
How to write SEO elements that are also mini sales messages
The right character counts (and why consistency matters across all three)
How alt tags and image file names quietly build SEO value
Why content on every page—not just the homepage—makes a big difference
Smart ways to interlink pages so Google (and renters) never hit a dead end
The most common mistakes properties make—and how to fix them fast

From luxury lease-ups to established communities, this episode gives you a practical SEO checklist you can implement quickly to improve your rankings, increase traffic, and capture more leases.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

Drop Us a Review If You Enjoyed the Episode!

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Ep 10: How To Choose The Right Domain For Your Property Website?

Episode 10

Wednesday, September 24, 2025 • Duration 19:04

Your property’s website starts with one of the smallest—but most critical—decisions you’ll make: the domain name. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down everything you need to know about choosing, managing, and protecting your domains so your marketing never skips a beat.

You’ll learn:

The best places to register your domains (and why GoDaddy is a go-to)
How to pick property domains with SEO value—including when to use “apartments,” “townhomes,” or location-based keywords
Why shorter is usually better for signage and collateral (but when it’s worth going long)
Smart strategies for buying multiple domains to protect your brand
The pitfalls of dashes, odd extensions, and inconsistent naming
Why domain management is often overlooked—and how to prevent costly mistakes
A simple spreadsheet system to track renewal dates, owners, and registrars
What to expect during domain transfers (and why you should plan at least two weeks ahead)

Whether you’re launching a lease-up or managing a large portfolio, this episode gives you the framework to secure the right domains, avoid headaches, and keep your property websites running smoothly.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

Drop Us a Review If You Enjoyed the Episode

Ep 9: How to Level Up Your Property Website Floor Plan Page

Episode 9

Wednesday, September 17, 2025 • Duration 21:17

Your property website’s homepage might grab attention—but it’s the floor plan page that closes the deal. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills dive into why floor plans are your ultimate conversion tool and how to design pages that actually drive leases.

You’ll learn:

Why the floor plan page is the true conversion driver on your site
The pros and cons of 2D vs. 3D floor plans (and when you need both)
How property class (A, B, or C) should influence your floor plan strategy
Best practices for building the perfect floor plan page layout
The importance of mobile-first design and smooth user journeys
Smart call-to-actions that move prospects from browsing to leasing
How fee transparency calculators and filters impact the experience
Common mistakes to avoid—like blurry images, missing square footage, or confusing navigation

Whether you manage an A-class property with every digital bell and whistle or a C-class community working with limited resources, this episode gives you a practical roadmap to elevate your floor plan pages and capture more leases.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

Drop Us a Review If You Enjoyed the Episode!

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Ep 8: Are Resident Events the Most Overlooked Marketing Tool?

Episode 8

Wednesday, September 10, 2025 • Duration 17:35

Resident events aren’t just feel-good extras—they’re one of the most underrated (and overlooked) marketing tools in multifamily. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills unpack how resident events can drive retention, word-of-mouth referrals, and even new leases—all while building stronger community connections.

You’ll learn:

The five key benefits of hosting resident events (hint: it’s more than just fun)
How to run events on small budgets without sacrificing impact
Why two events per month is the sweet spot for engagement
Smart strategies to promote events through email, social media, and partnerships
Creative fall-themed event ideas residents will love (from pumpkin decorating to pet parades)
How to turn events into powerful organic marketing content
Tips for organizing your team during events to capture photos, videos, and reviews
The hidden KPIs that show how events really influence retention and occupancy

Whether you’re running an A-class property or a C-class community, resident events can elevate your brand, create buzz, and strengthen resident loyalty. This episode gives you the playbook to do it—without blowing your budget.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

Drop Us a Review If You Enjoyed the Episode!

Ep 7: AI Meets Google Reviews - What Multifamily Needs to Know

Episode 7

Wednesday, September 3, 2025 • Duration 11:56

Google is changing the review game—and AI is leading the charge. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down how Google’s new AI-generated review summaries are reshaping the way prospects see your community—and what that means for your reputation strategy.

You’ll learn:

What Google’s AI review summaries are and how they work
Why consistency in reviews now matters more than ever
How AI highlights patterns in feedback (the good and the bad)
The new keyword search inside reviews and how prospects will use it
Smart, ethical ways to prompt residents for more impactful reviews
Why star ratings still matter—but the story in your reviews matters more
How responding naturally (not robotically) to reviews can reinforce positive AI summaries

Whether you’re managing a lease-up or stabilizing an established community, this episode gives you the insights you need to adapt to Google’s latest shift. AI is rewriting how prospects read your reviews—make sure your property comes out on top.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

Drop Us a Review If You Enjoyed the Episode!

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Ep 6: Outrank Your Competitors - The Multifamily Google Business Listing Breakdown

Episode 6

Wednesday, August 27, 2025 • Duration 26:53

Outranking your competitors on Google starts with one of the most overlooked assets in multifamily marketing: your Google Business Listing. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down exactly what matters most on your listing—and what’s just noise—so you know where to focus for real impact.

You’ll learn:

The 3 A+ ranking factors that make or break your listing’s visibility
Why your primary category is the #1 game changer for rankings
How reviews (and review consistency) fuel SEO performance
The critical role of photos, videos, and accurate pins in driving conversions
Which secondary categories give you an edge over competitors
Why Google Posts, attributes, and Q&A sections are “nice-to-haves” but not deal breakers
The common mistakes most properties make that cost them rankings (hint: outdated photos)

Whether you’re in lease-up mode or managing stabilized communities, this episode gives you a clear scorecard for optimizing your Google Business Profile. You’ll walk away knowing exactly what to fix, what to double down on, and how to keep your listings outranking the competition.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

Drop Us a Review If You Enjoyed the Episode!

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Ep 5: The Follow-Up Fix: Turning Interest Into Leases

Episode 5

Wednesday, August 20, 2025 • Duration 25:45

Nurturing leads is where good marketing turns into signed leases—but it’s often the most overlooked step in the leasing process. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills share how to transform inquiries into real move-ins through smart follow-up and authentic connection.

You’ll learn:

Why 50 well-nurtured leads outperform 400 ignored ones
How to build effective drip campaigns with email and text
Personalization tactics that make automated messages feel human
The right way to use urgency without sounding pushy
How video tours and digital assets build trust before the tour
The KPIs that tell you if your follow-up system is working

Whether your inbox is full of cold leads or you want to maximize every inquiry coming in, this episode gives you the framework to improve conversions, save marketing dollars, and sign more leases.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

Drop Us a Review If You Enjoyed the Episode!

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Ep 4: Kick-Start a New Community - The First 90 Days of Lease-Up Marketing

Episode 4

Wednesday, August 13, 2025 • Duration 40:13

The first 90 days of a lease-up can make or break your momentum—and your occupancy. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills walk you through the three essential marketing moves every new development needs to hit the ground running.

You’ll learn:

When to launch your website (and what must be on it)
How to set up Google Ads, retargeting, and lead tracking from day one
Creative local outreach strategies that actually bring in qualified traffic
The KPIs that tell you if your marketing is on track

Whether you’re weeks from opening or still in planning mode, this episode will give you a clear roadmap to start strong, attract leads early, and build long-term leasing success.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

Drop Us a Review If You Enjoyed the Episode!

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The Multifamily Marketers Podcast – Details, episodes & analysis

Podcast details

Recent rankings

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The Multifamily Marketers Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other3

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Other3

Apple Podcasts

Spotify