Explore every episode of the podcast The More Profitable Podcast with Stacey Harris
| Title | Pub. Date | Duration | |
|---|---|---|---|
| My 3 Most Downloaded Episodes in 2024 (and Why They Worked) | 18 Dec 2024 | 00:24:14 | |
Business owners are always curious to know what other entrepreneurs have the most success with. From niches and marketing methods and platforms to actual products and services offered, they’ve always wanted information that’d help them get a leg up. For podcasters, that curiosity includes the kind of episode content that’s most popular with listeners. On this show, I’ve recommended specific episode types I think every podcaster should create. And much to my delight, the three most downloaded episodes of this show in 2024 happen to fall into these categories. So if you’re curious to know what they are and why they worked, let’s dive into it! In this episode of The More Profitable Podcast, you’ll learn which three episodes were our most popular this year and why they’re such valuable assets. I’ll also reveal how I know they worked, beyond the fact that they were the most downloaded ones of the year. 1:14 - Why highlight these three episodes? A behind behind-the-scenes reveal 6:16 - Why the most popular episode this year worked on a client education and activation level 11:39 - The audio sales page episode that proves why these kind of episodes are logical, must-have assets for your show 16:15 - The third most popular episode in 2025 and how episodes like it allow listeners the opportunity to see themselves
Social Media vs Podcasting: Is One Really Better Than the Other? Generate, Educate, and Convert the Right-Fit Clients Inside the Profitable Podcaster Mastermind How to Create an Audio Sales Page For Each of Your Offers Podcasts for Profit: How Nicole Otchy Uses Her Podcast as a Sales Asset How Molly Watts Improved Her Relationship With Repurposing Podcast Episodes The Podcast Conversion Formula: 3 Episode Types Your Podcast Needs to Convert 3 Episode Types Every Expert Hosted Podcast Needs to Generate Sales Rate and Review The More Profitable Podcast Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| Why Doubling Your Podcast Downloads Won’t Grow Your Business | 11 Dec 2024 | 00:27:34 | |
Got a sales problem you want to solve in the new year? Warning: doubling your podcast downloads isn’t the solution. When I sit down with podcasters to discuss their goals, they often cite something around getting more potential consumers to listen to their show. So many think that an increase in listeners equals an increase in sales and can fail to consider other, more important factors. So if getting more listeners and downloads shouldn’t be the goal for the new year, what should be? In this episode of The More Profitable Podcast, you’ll learn why focusing on downloads is the wrong move and where to put your focus for a meaningful goal instead. I’ll discuss the questions to ask and the steps you can take so that you stop wasting time and mental capacity in ways that don’t convert your show content into the sales you want. 5:34 - Why download numbers are a vanity metric and not the actual problem with your show 10:00 - What you should be thinking about instead of download numbers 14:36 - Are you actually building a show for the audience you want to attract? 17:46 - The crucial differentiator in how-to content that converts sales from your show 23:18 - What to look at next as you set your goals for the new year
How Many Downloads Per Episode Should Your Podcast Have? Podcasting Industry Stats from Buzzsprout Defining Audience Education and How to Do It Effectively Rate and Review The More Profitable Podcast Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| 3 Ways to Improve Your Podcast’s Calls to Action for More Conversions | 02 Oct 2024 | 00:26:19 | |
You know that old saying, “Make money while you sleep”? With a well-structured podcast, you can start to do exactly that. Your podcast should work as an extension of your sales team, converting listeners into clients even when you’re not actively engaging. But are your podcast episodes—specifically the calls to action (CTAs)—actually driving listeners to take action? Let’s not run on feeling alone, let’s do an audit so we can find out what’s really happening. In this episode of The More Profitable Podcast, I’ll guide you through how to audit your CTAs effectively to ensure they are working as powerful sales tools. We'll cover three key elements you need to evaluate, and I encourage you to follow along with your best sales-focused episode in mind. 5:40 - Why the placement of your free vs. paid CTAs within episodes needs scrutiny 10:49 - How many calls to action per episode I recommend and the missing contextual piece for many podcasters 13:07 - How to make sure that the ask you’re making with your call-to-action makes sense 18:09 - How to make it easy for your listeners to take action when you make the ask Mentioned in 3 Ways to Improve Your Podcast’s Calls to Action for More Conversions Podcasting AMA with Uncommonly More How the Profitable Podcaster Mastermind Helps You Transform Your Show Into a Sales What Happens During a Podcast Strategy Intensive Rate and Review The More Profitable Podcast Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| The Two Most Effective Ways to Generate Content Ideas | 16 Nov 2022 | 00:20:08 | |
Marketing “gurus” love to give the same type of advice online. On social media sites like TikTok, one of the more prolific pieces of advice is looking up questions asked using a tool like AnswerThePublic. That can be great for brainstorming or refining content ideas or getting clarity on keywords. But there are two places where you can truly find a never-ending stream of quality content ideas. In this episode, I reveal what my two favorite ways to find content ideas and how I use them to generate content that speaks to my ideal clients. 3:39 - My #1 favorite way to get content ideas 6:31 - Another way this benefits you as a long-time service provider 10:14 - My second favorite way to get content ideas 12:23 - The very specific kind of podcast Uncommonly More produces 14:55 - Examples of how I’ve applied this second technique to this podcast Mentioned In The Two Most Effective Ways to Generate Content Ideas EP 578: “The Power of an Audio Sales Page” Podcast Housekeeping Series: “How to Craft the Perfect Podcast Introduction” “How to Craft the Perfect Podcast Outro Call to Action” "How to Craft the Perfect Podcast Description and Cover Art" “How to Craft the Perfect Podcast Episode” Learn more about Podcast Production Services Learn more about Podcast Strategy Intensives Rate and Review the podcast Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| How to Create an Audio Sales Pages for Each of Your Offers | 09 Nov 2022 | 00:19:36 | |
You know how people can get anxious at the idea of building a sales page? I’m weird in that I LOVE creating audio sales pages for podcasts! In fact, I’ve been recommending clients record them for their podcast for almost two years now. In this episode, I want to give examples of audio sales pages I’ve created in hopes of normalizing this process so that you (if you’re skittish about it) can stop feeling that anxiety, too. 1:07 - The valuable real estate you have available to you as a podcaster with an offer 5:46 - What the structure of an audio sales page looks like (and the difference between it and a written sales page) 8:17 - Why you shouldn’t worry about sounding too salesy, douchy, or uninteresting in your audio sales page 12:02 - The common narrative I hear from clients about creating this asset 14:23 - Why it’s fine to keep recording audio sales pages even if your offer never really changes
Mentioned In How to Create an Audio Sales Page for Each of Your Offers “Private Podcast Feeds for Course Creators and Coaches with Lindsay Padilla” “What Working With Uncommonly More Looks Like” “Why I’m Committed to Being Annoying” Learn more about Podcast Production Services Learn more about Podcast Strategy Intensives Rate and Review the podcast Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| The Real Reason You’re Not Getting Sales from your Podcast | 02 Nov 2022 | 00:16:39 | |
You feel like your podcast clicks on all cylinders. It has a great intro and outro, fascinating topic discussions or great guests, crystal clear audio, and a smooth production process. But there’s a problem: it’s not really converting listeners into paying clients. Why? In this episode, I talk about the actual reason behind your show not converting into sales. 1:19 - How I know why your podcast doesn’t convert into sales (without even having to listen to a single episode) 4:16 - The biggest benefit that comes with using your podcast content (or any content) as an educational tool for clients 8:42 - An example of how I educate my clients on converting sales during podcast strategy intensives and quarterly meetings 12:26 - The problem with just teaching all the time on your podcast Mentioned In The Real Reason You’re Not Getting Sales From Your Podcast Learn more about Podcast Production Services or Podcast Strategy Intensives at Uncommonly More
Rate and Review the Podcast Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| How to Craft the Perfect Podcast Episode | 26 Oct 2022 | 00:19:15 | |
Welcome, welcome to part four of our podcast housekeeping, how to craft the perfect podcast episode. I am most excited for this episode because I think this is a place that is most impactful to how you feel about your podcast. Everything else has been very public-facing, it's been very much so about the listener on the other end, and absolutely this is too, because we're obviously crafting episodes for listeners, for people, but this one's a little more process. This one's a little more inside you, what you want, and how you go about putting things together. Let's kick off by starting at, you guessed it, the beginning. Book Your Podcast Strategy Intensive at https://uncommonlymore.com/intensive Get access to The Podcast Newsroom today at https://uncommonlymore.com/newsroom
Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| How to Craft the Perfect Podcast Description and Cover Art | 19 Oct 2022 | 00:17:54 | |
Welcome to week three of our podcast housekeeping series. We're going to talk about your podcast description and cover art today. Don't skip this bit, because there are a couple of things here that you might be surprised about. Book Your Podcast Strategy Intensive at https://uncommonlymore.com/intensive Get access to The Podcast Newsroom today at https://uncommonlymore.com/newsroom Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| How to Craft the Perfect Podcast Outro Call to Action | 12 Oct 2022 | 00:16:21 | |
Let’s kick off week two of our podcast housekeeping series. Last week we talked about your podcast introduction and today we're talking about your podcast outro. I want you to think about these two episodes together. A lot of what we talked about last week is going to apply to this week, and a lot of what we're going to talk about this week, you'll actually be able to reverse and apply to that as well. Book your Podcast Strategy Intensive at uncommonlymore.com/intensive. Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| How to Craft the Perfect Podcast Introduction | 05 Oct 2022 | 00:16:29 | |
Let's talk about housekeeping. This episode is the start of a four-part series on podcasting housekeeping you maybe haven't done in a while. If you don't have a show yet and you're looking to launch your show, these are really good episodes to start with because these are foundational pieces. If you're currently running a show, these are probably things that you “set it and forget it” with. Today we're going to revisit them and make sure they're still doing what they're supposed to do for our shows. Book your Podcast Strategy Intensive at uncommonlymore.com/intensive. Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| 3 Ways to Use to Feature Guests on Your Podcast | 28 Sep 2022 | 00:15:57 | |
If you're using guests on your podcasts, we're going to talk about three ways to feature guests in your show. They're still going to help you connect with your audience, you're going to still help them make the decisions they need to be making in the space they're in with you, instead of using guests as a distraction from what we normally talk about and what we normally share with our audience. These are three strategic ways to be using guests on your podcast. Get access to The Podcast Newsroom at podcastnewsroom.com Book your Podcast Strategy Intensive at uncommonlymore.com/intensive Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| The 3 Questions You Must Answer If You Want More Sales From Your Podcast | 21 Sep 2022 | 00:23:51 | |
When we sit down for quarterly calls and we sit down on onboarding calls, when I sit down for strategy calls, and when I talk to podcasters ever, there are three questions that I always want to know the answer to. These are the KEY to seeing leads and sales from your podcast, they're non-negotiable. Today we're going to dig into those questions and why you should be able to answer them for every single episode you release of your show. Plain and simple. Learn more about the Podcast Strategy Intensive Learn more about Podcast Production with Uncommonly More Get access to The Podcast Newsroom - podcastnewsroom.com Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| Introducing The Podcast Strategy Intensive | 19 Sep 2022 | 00:11:51 | |
I could not be more excited to share a brand new way to work with Uncommonly More today. All the details are on the site at uncommonlymore.com/intensive, but here are the basics. You and I come together for a two-hour call, you walk away with ALL of your podcast prep done for the next full quarter. Not just a list of ideas from your mastermind peers, or your Instagram followers. Instead, it's a 12-episode list of optimized titles with outlines of sales assets. Turn your podcast from a nurture machine to a sales team member, book your Podcast Strategy Intensive today! Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| How Professional Podcast Producers Build a Successful Podcast Workflow | 25 Sep 2024 | 00:30:40 | |
In today's episode, we're diving deep into the world of podcast production and sharing a look inside our production process at Uncommonly More. These are the tools and processes we use to help our clients build a more profitable podcast. Managing a podcast can be a lot to handle, from the initial planning stages to the production process and finally to the promotion and marketing efforts. It's crucial to have a clear roadmap and understanding of each task involved in order to streamline your workflow and maximize your efficiency. I want to emphasize the importance of not just showing up but showing up in a way that serves both yourself and your community. With a process for you to map out your needs and responsibilities for planning, production, and promotion, you'll gain valuable insights into optimizing your process and making it more efficient. But that's not all - we'll also be discussing the power of project management software and tools to help you stay organized and creative. Whether it's Monday or another platform, finding a dedicated tool to store all your podcast-related information, from episode breakdowns to promotional assets, will be a game-changer for your production process. So, if you're ready to take your podcast to the next level, join us in this episode as we explore the secrets to building a more efficient and profitable podcast workflow. 3:30 - Your first step has to be finding somewhere to store your process, your ideas, and your tasks 5:00 - How we structure our podcast production dashboard inside of Monday.com 7:50 - The three stages of podcasting that all of your tasks will fall into 12:10 - The importance of line of sight when it comes to managing your podcast overwhelm 14:00 - Why your current “batching” process is actually making production harder 18:00 - What our production process looks like when we work with clients 21:43 - Episode performance analysis allows efficient repurposing 25:19 - Steps to build your customized production process
Subscribe to The Podcast Newsroom How to Efficiently and Effectively Run Your Podcast and Business Learn more about Podcast Production Services Learn more about Podcast Strategy Intensives Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| Why I'm Committed to Being Annoying | 14 Sep 2022 | 00:22:27 | |
What if you just committed to being really, truly, deeply annoying? What if your goal for 2023 was just to find anyone who will send you an email and tell you, “You're annoying. Shut up”? That was actually my goal in 2014. Today we're going to talk about why and the impact it had on me, then and now, many, many, many moons later. Get access to The Podcast Newsroom today at https://podcastnewsroom.com Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| How to Use Dynamic Ad Content to Turn Podcast Listeners Into Clients | 07 Sep 2022 | 00:18:43 | |
Today's episode is all about Dynamic Ad Content, if you've ever wished you could go back into a popular episode and add a fresh promo, this is how it's done. We're defining what dynamic ad content is, some tools to use to do it, and the nuances you need to watch out for when doing this kind of ad roll. Get access to The Podcast Newsroom today at podcastnewsroom.com Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| 3 Things to Consider When Hiring a Podcast Manager | 31 Aug 2022 | 00:18:38 | |
This conversation is going to help you build out the questions you’re going to ask me when we sit down because these three pieces are not just what you need to be considering going into it but whoever you work with should be able to answer these same questions. If as we move through today’s conversation, you hear me mention something and you’re like, “Yes, I want to know more about that,” make sure you check out What Working With Uncommonly More Looks Like. That actually walks you through exactly what working with our team looks like, so you can get an understanding of if that feels good for you, if that sounds like what you are looking for, if it is, let’s have a conversation. Get access to The Podcast Newsroom today at https://uncommonlymore.com/newsroom Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| Using Your Podcast As A Sales Tool with Racheal Cook | 24 Aug 2022 | 00:39:59 | |
If you’ve ever thought about running a challenge right on your podcast, you’re going to want to listen to this episode, sit down with Uncommonly More production client, Racheal Cook, to talk about exactly how she uses two challenges every single year in her podcast. Get access to The Podcast Newsroom today at https://uncommonlymore.com/newsroom Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| 3 Ways To Improve Your Sound Without Upgrading Your Mic | 17 Aug 2022 | 00:21:56 | |
We're going to talk about sound quality today, and I'm going to work really hard in not being nerdy. Wish me luck. I want to talk about this because so, so, so often I can on calls with clients or I get questions in my DMs or in my inbox around sound quality and microphone, meaning my quality needs to improve, what mic should I buy? The question should instead be how can podcasters improve sound quality WITHOUT buying a new mic (even if it's what we'd rather do)?
Even the best quality mic can leave a little bit to be desired if we're not taking some extra steps. And I think that oftentimes what impacts our sound quality the most has very little to do with the actual microphone.
None of the ways I'm sharing today are editing techniques. These 3 ways of improving sound quality are things you will do in the recording process. The bad sound quality in is bad sound quality out. There's only so much you can do in editing to improve the sound. You have to, have to, have to, have to, have to be making sure that the best quality sound that you can manage is upfront. Get access to The Podcast Newsroom today at https://uncommonlymore.com/newsroom Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| Private Podcast Feeds: 3 Ways to Use Them to Grow Your Business | 10 Aug 2022 | 00:20:42 | |
Since we launched the Podcast Newsroom last August, I have been getting questions about how a private podcast feed works. One of the biggest questions has actually been around how I could use it. Today we're sharing three ways you could be using a private podcast feed in your business right now. We're starting right here and we're going to talk about three ways you can be using this tool in your business. But we're going to actually follow this up over on the Podcast Newsroom. Make sure you're subscribed there if you're not yet because I'm actually going to have a training happening over there so you will be able to go right after you're done with this episode and grab that training and it's going to talk about the tools I use, it's going to talk about editing and production of those shows. Get access to The Podcast Newsroom today at https://uncommonlymore.com/newsroom Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| How to Get Better Results from Your Podcast Team | 03 Aug 2022 | 00:18:46 | |
If you’re struggling with your podcast or your podcast team, this is the episode for you. We’re digging in on TWO ways you can start to see better results from your podcast team (and by extension your podcast, and your podcast experience). Get access to The Podcast Newsroom today at https://uncommonlymore.com/newsroom Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| The Strategy Differences Between Private and Public Podcasts | 20 Jul 2022 | 00:26:38 | |
In addition to launching our own private podcast about a year ago, we've launched several private podcasts for clients over the last year. And today, I want to talk about the strategic difference between a private podcast and a public podcast. We launched The Podcast Newsroom just short of a year ago, August, but in addition to that, we've launched a lot of private podcasts in the last year for clients, some as marketing pieces, some as content delivery pieces, we talked about some of the ways you can use private podcasts and I sat down with the incredible Lindsay Padilla, who is a co-founder of Hello audio, which is a tool we use for our private podcast and we use most frequently. We've talked a lot about private podcasts on this show, but one thing we've never really dug into is the strategic differences between a private podcast and a public podcast. I want to talk about three today. Get access to The Podcast Newsroom today at https://uncommonlymore.com/newsroom Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| What Working With Uncommonly More Looks Like | 13 Jul 2022 | 00:39:19 | |
The purpose of this episode above all is to give you clarity on who we work with, what we do, and really how to know if now is right for you. As you listen to this episode, I want you to be thinking about any questions that aren't being answered here. Because if there are questions that aren't being answered here, I want to encourage you to reach out to me.
I want you to reach out with those questions because if this episode is leaving you wanting anything else, then it's time for us to talk. That's a really good indicator that you are ready to have a conversation and we can get into the specifics for you and your show then. Get access to The Podcast Newsroom today at https://uncommonlymore.com/newsroom Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| Why Podcast Hosts Need to Care About SEO | 29 Jun 2022 | 00:17:03 | |
Would you be surprised if, on a podcast about podcasting, we talked about SEO? We are talking about Search Engine Optimization today because yes; it matters even for podcasters. That’s why in this episode we’re doing exactly that. I’m sharing why podcasters need to care about Search Engine Optimization (or SEO).
I started this conversation on The Podcast Newsroom. Before we get into more of this, I want to remind you that occasionally I start conversations there. We dig deeper into this show.
Oftentimes if you want to be the first to know, if you want to hear what’s happening on my mind right now this month, the podcast newsroom is the way to go. If you’re not yet subscribed, make sure you are uncommonlymore.com/newsroom. Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| From Content Machine to Sales Asset: Turning Your Podcast Into a Conversion Tool | 18 Sep 2024 | 00:26:10 | |
Is your podcast just another item on your to-do list, or is it a powerful sales asset? If you're stuck creating content for content’s sake, you're missing out on the full potential of your podcast. Your show can’t just be about being seen. Instead, you need to see your podcast as an asset that educates listeners and moves them toward making a purchasing decision. In this episode of The More Profitable Podcast, we’ll explore how to transform your podcast into a valuable sales tool. I’ll share actionable strategies to help you create content that educates and moves your audience closer to making a buying decision. Let’s get your podcast working for your business, not just filling your schedule. 1:07 - One of the most dangerous mistakes you can make with your podcast 5:42 - Sponsor-backed vs. self-sponsored podcasts: What’s the key difference? 13:51 - Three essential questions to shape your podcast topics and calls to action 19:08 - A real-world example of how to weave sales messages seamlessly into your episodes Mentioned in From Content Machine to Sales Asset: Turning Your Podcast Into a Conversion Tool Podcasting AMA with Uncommonly More How Nicole Otchy Uses Her Podcast As a Sales Asset How the Profitable Podcaster Mastermind Helps You Transform Your Show Into a Sales What Happens During a Podcast Strategy Intensive Rate and Review The More Profitable Podcast Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| 3 Podcast Growth Strategies Helping Podcasters Convert Listeners In 2022 | 22 Jun 2022 | 00:26:13 | |
Podcast growth for the sake of growth doesn't help ANYONE. Not you, and not your listeners. That's why we're going to shift the conversation to focus on podcast growth strategies that help us build an audience that is a fit for the solutions we offer. This is about building an audience for your podcast that is going to actually convert. What to Listen to Next... https://uncommonlymore.com/what-working-with-uncommonly-more-looks-like/ Get access to the podcast newsroom today at https://uncommonlymore.com/newsroom Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| 3 Things You Must Know When Choosing Your Podcast Topic | 15 Jun 2022 | 00:25:24 | |
This conversation around choosing your podcast topic is critical. Often, when I'm having these conversations, I'm actually not having it with people who are getting ready to launch their show, I'm having it with people who are a year into their show. It's because they're not seeing the success they want to see, they're not getting the traction they want to be getting, or they're struggling to build their plan. They're trying to sit down and map out content that supports their sales but they get a little all over the place and they're perpetually in this, “What am I supposed to talk about on my show?” place. I think that's such an important thing to acknowledge and also manage and deal with. When I talk about the three things you must be looking at when you're choosing your podcast topic, I'm not just looking at it from the perspective of “I'm going to launch this new show, what should it be?” but “I'm in this existing show, is it what it's supposed to be?” We're going to talk about how important it is to be speaking about this in specifics and not generalities as we move through this. But know that this is going to be very aligned with big business questions. If you can't answer these questions that we're going to be moving through, these three things you've got to be considering, say no to a podcast, a podcast is not right for you right now. Even if you have an existing show, pause the show.
Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| 3 Easy Places to Find New Content Ideas This Week | 08 Jun 2022 | 00:23:59 | |
If you find yourself sitting down to record and struggling with what you're going to say, tune into this one. We're going to talk today about three easy ways to find content ideas this week right now, today. Also, as a little bonus, I'm going to share three things I want you to never ever, ever do when you're looking for podcast content ideas. Get access to the podcast newsroom today at https://uncommonlymore.com/newsroom Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| The Single Most Important Thing Every Podcast Needs to Grow | 01 Jun 2022 | 00:26:42 | |
I talk a lot on this show about there not being one magic lever, one magic button, one magic strategy, tactic, or tool that will instantly grow your podcast. That's true. However, there is absolutely one thing that every single podcaster who wants to grow their podcast needs, and it's not necessarily production. I'm sharing three ways you can be using marketing to grow your podcast. Get access to the podcast newsroom today at https://uncommonlymore.com/newsroom Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| How to Use YouTube to Support Your Podcast | 25 May 2022 | 00:25:34 | |
Too often the question is Youtube OR Podcasting, but that's the wrong question. In this episode, we're going to break down three ways you can be using YouTube to support your podcast. Consider it our... good, better, best. Or our starter, intermediate, advanced. Essentially three ways (of increasing effort) to use this tool as a way to drive more listeners to your show. Get access to The Podcast Newsroom today at https://uncommonlymore.com/newsroom Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| How to Be A Better Podcast Host (What Every Guest Wants You To Know) | 19 Apr 2022 | 00:14:28 | |
Last week, we dug in and we went from pitch straight through to marketing, promoting, and sharing the show on how you could be a better podcast guest. This time I want to take that same trajectory this week because there are also things on the host side that we can do to set the guests up for success. When our guests succeed and have a good experience, guess what, so does the listener. That's what we want. That's our ultimate responsibility. I want to remind you, before we dig into this, we did an episode a few months ago about dealing with difficult guests and having to make some decisions in your post-production about guests. I want you to listen to that one in addition to this one because there is some fundamental importance there around making decisions for your show that I think is important. Get access to the podcast newsroom today at https://uncommonlymore.com/newsroom Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| How to Be A Better Podcast Guest (What Every Host Wants You To Know) | 12 Apr 2022 | 00:21:06 | |
If being featured on podcasts is on your visibility plan, this is going to be a must-listen. We’re digging in and we're talking about the four things podcasts host wished you knew about being a guest. This is going to be all about making you a better guest, which is going to make it easier, you’ll get on more podcasts. Stick around. Get access to the Podcast Newsroom at https://uncommonlymore.com/newsroom Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| What Happens When You Hire A Podcast Producer? | 05 Apr 2022 | 00:21:28 | |
If you've ever wondered what happens AFTER you hire a podcast producer this is the one you start with. I'm sharing a few things you need to consider and what you can expect as far as deliverables in this episode of Uncommonly More. Get exclusive access to The Podcast Newsroom at https://uncommonlymore.com/newsroom Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| How Sarah Cottrell Helps Lawyers Leave The Law with The Former Lawyer Podcast | 29 Mar 2022 | 00:36:04 | |
I talk a lot on this show and in workshops and on other people's podcasts about the impact of podcasting on a business, but what does that look like for somebody who's not selling podcasts, who's quite frankly not even necessarily selling a business service? That's why I wanted to bring on Sarah of The Former Lawyer Podcast today because Sarah does a really, really, really incredible job of supporting lawyers on her show. Today, she's going to be talking about why she started her podcast and the results that podcast has had in her business over the last couple of years. See the transcript at uncommonlymore.com/sarah-cottrell Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| 3 Ways Podcasters Can Be Using Instagram RIGHT NOW! | 22 Feb 2022 | 00:20:12 | |
If 2022 has Instagram on your marketing list and you are a podcaster, you're going to want to listen to this. Bonus points if you have zero desire to dance around a point at words on Reels—I'll talk more about Reels—but we're going to share three ways you can drive traffic and engagement, and see better results from the time behind the mic using Instagram. Let's get into it. Want more news you need for a more profitable podcast? Get The Podcast Newsroom private feed at https://uncommonlymore.com/newsroom Learn more about Podcast Production at https://uncommonlymore.com/podcastproduction. Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| 3 Things to Consider If You’re Worried About “Giving Away Too Much” | 11 Sep 2024 | 00:28:42 | |
Do you fear that you’ve been giving away too much free content on your podcast, and it’s affecting your sales? This is one of the most common concerns when it comes to any type of content creation, and I’ve been there myself. So to shift your show into being a sales asset and not just a content machine, how should you approach what you share with potential clients on your podcast? In this episode of The More Profitable Podcast, you’ll learn three things that’ll help you overcome this fear of giving away too much and hindering your sales. I’ll cover three strategies to help you feel comfortable sharing content and turn your free content fears into strengths instead. 1:17 - Why this is a common concern and why it’s worth addressing 7:36 - How detailed case studies are trust builders for your potential clients (and save you from educating them on the how-to of doing what you do) 11:47 - The difference between educating to prove your expertise and educating to empower your audience 17:24 - Why transparency about your process doesn’t make your services less valuable and the psychological advantage it gives you 24:04 - What to do next as you go through the upcoming content you have planned Mentioned in 3 Things to Consider If You’re Worried About “Giving Away Too Much” Profitable Podcaster Mastermind How Nicole Otchy Uses Her Podcast As a Sales Asset Rate and Review The More Profitable Podcast Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| How Podcasters Can Use Behind The Scenes Content to Build Trust and Drive Sales | 15 Feb 2022 | 00:16:47 | |
Let's dig into some behind-the-scenes content suggestions for you because this is I think the most tossed-out idea when people start talking about content ideas. They're like, "Oh, we'll take a behind-the-scenes." Sometimes that is met with a complete shutoff because the service provided or the consumable being offered is very visual, and taking the behind-the-scenes of manufacturing, that's really hard to do on a podcast. Today, I want to talk specifically about some ways you can do this regardless of how visual your offering is, regardless of how in the weeds or techy your solution might feel. We're going to talk about three ways you can do this. I really encourage you to look at your Q2 content calendar and pick at least one of these. This could be something you do all the time and it'd be incredibly helpful. Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| Podcaster Fact: Your Show Isn't About What You Want to Talk About | 08 Feb 2022 | 00:16:18 | |
This episode has been sitting on my episode ideas area of my dashboard for a while because I wasn't sure how I wanted to say it without sounding crazy. I want to talk about this idea of “what I want to talk” about because I hear that statement attached to podcast launches, content calendar meetings, editorial calendar planning ideas, and your content, be it video or blogs but certainly here in podcasts, is almost never about what you want to talk about. In this episode, I am digging in on where I want you to focus instead of “what I want to talk about” when it comes to your next podcast planning session. Want more news you need for a more profitable podcast? Get The Podcast Newsroom private feed at https://uncommonlymore.com/newsroom Learn more about Podcast Production at https://uncommonlymore.com/podcastproduction. Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| Private Podcast Feeds for Course Creators and Coaches with Lindsay Padilla | 01 Feb 2022 | 00:44:47 | |
We're doing something I don't do very often today, and that's to have a guest. Even more strange, a guest who is not a client of Uncommonly More. In fact, I am bringing you someone who provides one of the tools we use here at Uncommonly More. Lindsay Padilla, one of the co-founders of Hello Audio is joining me in just a second to talk about Hello Audio and private podcast feeds, and more than anything, we're digging in on some of the ways you can be utilizing them. We're talking a little bit about some of the features and the cool things they do, speaking to some of the things that might be concerning about a private podcast feed, but more than anything, we talk about free and paid ways to utilize a private feed, especially if you're already a podcaster. Lindsay's absolutely incredible. Learn more about Hello Audio at uncommonlymore.com/helloaudio Learn more about Podcast Production at https://uncommonlymore.com/podcastproduction/ Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| 3 Things to Consider When Hiring a Podcast Manager | 25 Jan 2022 | 00:18:38 | |
If you've listened to this show, then you've probably, at some point, thought about hiring some support for your podcast. Today, I want to talk about the three things that you need to keep in mind when hiring any kind of support. Be that podcast production agency like ours, a podcast manager, podcast VA, a podcast editor, whatever it is, there are three things you need to be considering about yourself and asking them. Not sure if you’re ready, queue these up next… https://uncommonlymore.com/when-its-time-to-get-professional-support-with-your-podcast/ https://uncommonlymore.com/signs-its-time-to-hire-support-for-your-podcast/ https://uncommonlymore.com/who-should-produce-your-podcast/ https://uncommonlymore.com/what-working-with-uncommonly-more-looks-like/ Ready to reach out? Do it here https://uncommonlymore.com/podcastproduction/ Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| Podcast Ratings and Reviews: Do They Matter, Where to Get Them, and How to Use Them | 18 Jan 2022 | 00:20:02 | |
I'm super stoked to talk about podcast ratings and reviews today because there are thing I get questions about from time to time. And I think there are things where we end up on either end of a spectrum. And the answer is really kind of in the middle, which is that I don't care about reviews at all, and I'm never going to ask for them. And I'm obsessed with ratings and reviews and I need new ones daily to feel like I'm a success as a podcaster. Neither of those is the answer, just spoiler alert. It really is somewhere more in the middle. Learn more about Podcast Production at https://uncommonlymore.com/podcastproduction. Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| 3 Changes Your Podcast Will Need to Thrive in 2022 | 04 Jan 2022 | 00:28:07 | |
It's a new year! That doesn't mean you need to make MASSIVE shifts to your show, but there are three things I want you to look at this year to make your show better. To help it THRIVE in 2022 so that you can thrive as a host. Get access to The Podcast Newsroom at https://uncommonlymore.com/newsroom. Learn more about Podcast Production with our team at https://uncommonlymore.com/podcastproduction.
Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| How Often Should You Update Your Podcast Description? | 30 Nov 2021 | 00:10:21 | |
This week’s episode is intentionally short, I want you to go right now and check in with your podcast’s description… when’s the last time you even looked at it? If you can’t answer that question today is the day. Listen into this episode as you write your updated podcast description. It’ll be like we’re co-working, just listen along and craft your own updated description. If this is helpful, take it a step further by making sure you have access to The Podcast Newsroom to get the episode on what OTHER 3 things I want you to check in on in December. These are the things we review for ourselves, and our clients EVERY December. Make sure your show is ready for 2022! Learn more about The Podcast Newsroom at https://uncommonlymore.com/newsroom Find the show notes for this episode at https://uncommonlymore.com/how-often-should-you-update-your-podcast-description/ Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| How To Deal With A Difficult Podcast Guest | 23 Nov 2021 | 00:17:11 | |
Sometimes it doesn’t go the way you want. You sit down with the best of intentions with an interview and the end product just isn't there… so what do you do next?! That’s what we’re talking about in today’s episode. More importantly, though we’re talking through some preventative measures because that will solve 90% of these problems. Find the show notes for this episode at https://uncommonlymore.com/how-to-deal-with-a-difficult-podcast-guest/ Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| How Service Based Business Owners Can Use Client Stories to Get Sales | 16 Nov 2021 | 00:17:31 | |
In September, on The Podcast Newsroom, we talked through three kinds of episodes to create in Q4. Honestly, these episodes are what I want you creating any time of the year, and today we’re digging deeper into my favorite one, client stories. This week we’re going all-in on what these episodes can look like, and even how you can share these stories without sitting down and interviewing your client because that’s not always an option. Make sure you make some space for this because even if you’ve wrapped up your 2021 content, this MUST be on your list for 2022. Links Mentioned
Find the show notes for this episode at https://uncommonlymore.com/how-service-based-business-owners-can-use-client-stories-to-get-sales/ Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| The Podcast Mistake That Hurts Your Listener and Costs You Sales | 09 Nov 2021 | 00:12:30 | |
As I mentioned last week, this week’s episode is all about those Pre-Production Strategy sessions we had in September. You see, there was ONE thing that came up on every single conversation and it’s so important that we’re dedicating a whole episode to this conversation. This mistake is the one I see costing podcasters sales, and honestly, that lack of results is what feeds the podcast burnout, so I would argue that this mistake ends more podcasts than it should. Listen in and get ready to take action because this conversation is all around how you’re positioning your sales in your podcast episodes and why it’s not only bad for business but a massive disservice to your listeners. As I mentioned in the podcast - I am opening a few more of these spots this month and I do have a few left, so I’d LOVE to sit down and have a no strings attached chat about your podcast, your business, and your best next steps. Find the show notes for this episode at https://uncommonlymore.com/the-podcast-mistake-that-hurts-your-listener-and-costs-you-sales/
Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| How the Profitable Podcaster Mastermind Helps You Transform Your Show Into a Sales Machine | 03 Sep 2024 | 00:20:13 | |
As a business owner, your podcast shouldn’t just be a vehicle to get content out there. With the right approach, it can be an asset that better serves your goals and helps make your business profitable. That’s where something like the Profitable Podcaster Mastermind comes in. If you’ve listened to this show for a while, you’ve heard from a few mastermind members about their experience. But let’s go more in-depth on how the program works and why it’s so valuable. In this episode of The More Profitable Podcast, you’ll learn how the mastermind operates and what you’ll gain out of it. I’ll take you through the structure of each month so you can see how it helps you approach your podcast more efficiently and strategically to achieve your goals. 3:09 - What we cover in each call in the first month of the group program 7:20 - How we shift into content and start building sales assets in the second month 9:58 - How the third month of the mastermind is a little bit different and brings it all together 12:54 - Why the group is intentionally small (and why it’s a mastermind instead of a course) 15:22 - The shift that happens for you and your show inside the program Mentioned in How the Profitable Podcaster Mastermind Helps You Transform Your Show Into a Sales Machine Profitable Podcaster Mastermind How Molly Watts Improved Her Relationship With Repurposing Podcast Episodes How Julia Gruber Transformed Her Podcast Into a Sales Asset How to Make a Well-Organized Podcast Even Better with Elizabeth Sherman How Nicole Otchy Uses Her Podcast As a Sales Asset Downloads Don’t Pay Bills - How to Strategically Grow Your Podcast How Many Downloads Per Episode Should Your Podcast Have? Podcast Housekeeping Series: How to Craft the Perfect Podcast Introduction How to Craft the Perfect Podcast Outro Call to Action How to Craft the Perfect Podcast Description and Cover Art How to Craft the Perfect Podcast Episode Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| How Many Downloads Per Episode Should Your Podcast Have? | 04 Nov 2021 | 00:22:09 | |
Have you listened to this week's podcast yet? Find the show notes for this episode at https://uncommonlymore.com/how-many-downloads-per-episode-should-your-podcast-have/ Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| Listen to This if You're Feeling Burned Out By Your Podcast | 19 Oct 2021 | 00:21:56 | |
If you are feeling frustrated or burned out with your podcast and ready to chuck it all, I want you to hit the pause button, hit the pause button. Not the delete button, the pause button. And I want to talk through some things to consider when looking at getting support for your podcast. Whether that's a podcast manager or producer and editor, whatever, I want to dig into that today. We're going to talk about signs you're ready for, but also how to evaluate and decide on what support you want or need right now. So let's get into it. Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||
| Using Your Podcast As A Sales Tool with Racheal Cook | 12 Oct 2021 | 00:39:59 | |
Don’t skip this one, you’ve got episode and whole series ideas in this episode, you’ll want to revisit this one. I'm super stoked to sit down with Racheal Cook today. Racheal is one of my favorite people, she is a business strategist and she’s got a great podcast called Promote Yourself to CEO, which is produced by our team here at Uncommonly More. I invited Racheal to join me because, well honestly, I just like nerding out with her about all things marketing and it was time we looped you in on some of these chats. AND we both have a really deep belief and commitment around using your podcast as an asset, building episodes that can be repurposed, that can be reused, that can be shared again and again. In this episode, we’re specifically talking about the differences in two strategies she uses on her show to leverage challenge content to engage her audience. If this is something on your radar for 2022, or even if it’s on your radar for the fourth quarter of this year, we need to talk. It’s time for you and I to sit down because this is the kind of show we produce. This is the kind of work we want to help you create, these are the assets we want to help you build. Find the show notes for this episode at https://uncommonlymore.com/using-your-podcast-as-a-sales-tool-with-racheal-cook/ Tired of your podcast feeling like just another thing on your to-do list? We can fix it. | |||