The Monday Morning Marketing – Details, episodes & analysis

We all know how quickly the world of marketing and social media moves, so when it comes to the latest trends, newest platforms etc, is it important to keep up or is it simply impossible? That's what Esther and Melanie discuss in this episode of the podcast. We can all find ourselves struggling to keep up with the latest trends or even unsure how to use them in your business, but have you ever considered starting your own?

Podcasting is a great way to get your message out and have your voice heard. The barriers to entry are low, so what's stopping you? In this episode, Esther and Melanie speak to fellow podcaster Aoife O'Brien about podcasting and more. Take a listen and let us know if you will start a podcast.

As you grow your business, you may be considering hiring a part-time or full-time member of staff. Or maybe you're considering firing a member of staff or simply parting company due to less work or a mutual agreement. Whatever the circumstances, Esther and Melanie discuss some of the things you need to consider before hiring, firing or letting go of staff.

In today’s episode the ladies discuss why you can’t have it all when it comes to marketing and design. Listen in to hear how you can get the best out of your budget and keep your expectations realistic as well.

In this episode we’re joined by Fabienne Fredrickson of boldheart.com. For 20+ years, Fabienne has powerfully mentored tens of thousands of women business owners to grow, then scale their businesses, earning them tens of millions collectively each year, while increasing their time off to enjoy lives they love. She drops many a golden nugget during the chat. Be sure to listen for how to get your free book also!

It’s important when you start out working with a new client that you manage their expectations of what it is that you will do, and also what they should do. Do you have your T&C on your website? Do you send you clients a quote or do they sign a contract? Having FAQs on your website can also help with the management of expectations before they even hire you. Melanie even lets people know when and how they can contact her - an idea that Esther will be stealing!

We know it’s hard to manage your finances at the minute due to the cost of living crisis (aka recession). However, Henry Ford once said: “Stopping advertising to save money is like stopping your watch to save time.” In this episode, Esther and Melanie discuss this quote and agree that stopping advertising to save money is false economy. Marketing and advertising isn’t just ads but can include your personnel costs, platform costs, and even your electricity bills!

Is it possible to be successful without growing a huge audience or being a social media superstar? What’s the best advice for making marketing more effective? How can you stand out when there’s so much noise and competition out there? This week’s guest Patty K has great insights on these and the other aspects they discuss in this episode.

So you’ve spent hours researching and writing a blog post or recording and editing a video for your content. You put it up and then what? Is that it? Just using it once? No! You can turn that one piece of content into so many more with just a few adjustments. In this episode Esther and Melanie give you some ideas of what to do and how to repurpose your content for different platforms.

Do you get confused by CPM, CRM, CMS and all the other abbreviations and jargon that’s thrown about on a daily basis by marketers? In this episode Esther and Melanie go through some of their favourites and explain a few that they get asked about regularly. Which are your favourites? Which ones still confuse you?