Podcast The MM+M Podcast by The MM+M Podcast Episodes

Explore every episode of the podcast The MM+M Podcast

Dive into the complete episode list for The MM+M Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

	Title	Pub. Date	Duration
	Why this CMS veteran leapt into medical marketing agencyland	24 Jul 2025	00:36:21
When it comes to HHS, hundreds of thousands of people have either been fired or left on their own volition as the Trump administration has sought to streamline the federal bureaucracy and reimagine the very idea of career civil service. Some companies have tried to take advantage of the brain drain, such as one 2025 MM+M Agency 100 honoree. In April, Avalere Health announced a number of personnel moves – including the appointment of Mark Newsom to its advisory team. Most recently, Newsom served as the deputy group director for the Centers for Medicare and Medicaid Services (CMS) in the Biden administration. Newsom also previously served in leadership posts at CMS under Presidents George W. Bush and Barack Obama. In a conversation with our pharma editor Lecia Bushak, Newsom talks about making the jump to the world of medical marketing and how he plans to utilize his experience leveraging data to improve operational performance, inform business strategy and evaluate policy decisions. For the Trends segment, our summer intern Lola Offenback fills us in on how medical marketing agencies are treating their summer interns ahead of National Intern Day. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
	How marketers can use POC marketing bridge gap for HCPs, boost health equity	17 Jul 2025	00:32:28
Reporter Heerea Rikhraj sits down with Andrew Schultz, president of PatientPoint Precision, and David Paragamian, CEO of Health Monitor Network, to discuss how marketers can optimize POC marketing to bridge the gap between new knowledge information for HCPs and health equity considerations for patients. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
	Cannesplaining: Behind the main stage, a podcast sponsored by Real Chemistry	25 Jun 2025	00:23:03
What does it take to secure, plan and execute a main stage presentation at Cannes? Christopher Charles, executive creative director at 21Grams, and Fiona Cauley, a comedian with Friedreich’s Ataxia, who recently opened for Nikki Glaser, are fresh from their presentation on the main stage at Cannes. Hear the behind-the-scenes story of their presentation, how it went and what they believe the impact will be for healthcare marketing. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
	Neurodiversity in advertising: The duo behind Divergent Convergent	22 Aug 2024	00:46:10
Senior Editor Jack O’Brien speaks with the brain trust behind the Divergent Convergent initiative: Rachel Lowenstein, global head of inclusion and innovation at MindShare, and Kelly Garland Schwarte, executive director and invention lead at MindShare. And for our trend’s segment, we talk about a UMass Chan study that found health experts are the most credible among young adults in social media campaigns against vaping and unpack HHS’ Risk Less, Do More public education campaign ahead of RSV season. Music by Sixième Son Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
	How to market Prenuvo, the full body scan used by Hollywood A-listers	14 Aug 2024	00:39:34
Raja Haddad, chief marketing officer at Prenuvo, talks with Senior Editor Jack O’Brien about the company’s recent PSA web series – Let's Talk About BEEEEEEEP – as well as its popularity among celebrities. In the Trends segment, Jack and Senior Reporter Lecia Bushak do some cleanup on the health-related stories at the Olympics and dive into the CDC’s decision to tell doctors to better manage IUD pain following widespread social media outcry. Music by Sixième Son Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
	Improving HCP marketing through understanding of the impact of AI on EHR workflows, a podcast sponsored by Veradigm	14 Aug 2024	00:25:08
Artificial intelligence (AI) is changing the way healthcare providers (HCPs) engage with health IT and their patients. From AI-driven scribing to intelligent appointment scheduling, HCPs are evolving to embrace these innovations and benefit from their efficiencies. By understanding these AI-driven clinical workflow changes, marketers can begin to embrace an AI-enhanced marketing strategy. Join Veradigm in an engaging discussion where we’ll focus on leveraging AI for predictive modeling, improving HCP workflows, and enhanced audience targeting. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
	MM+M summer intern Molly Huth, ‘a natural behind the mic,’ says goodbye	08 Aug 2024	00:34:19
As summer intern Molly Huth, rotation at MM+M draws to a close, she sits for an exit interview with Jack O’Brien and Marc Iskowitz. Plus, our Trends segment touches on Democratic presidential running mate Tim Walz’s healthcare policy record and new revelations around Lykos Therapeutics’ MDMA clinical trials. Music by Sixième Son Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
	Context is the new currency, a podcast presented by PatientPoint	31 Jul 2024	00:16:44
The digital marketing landscape is changing but the challenge for marketers remains: how to develop campaigns that deliver relevant, actionable content to hyper-targeted audience profiles. That’s especially important during a time when consumers’ desire for personalized experiences and increased privacy is so high. The answer? Finding new data sources and meeting audiences in the moment. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
	Busy summer for Syndax’s new commercial chief	31 Jul 2024	00:42:01
As Syndax Pharma prepares to roll out its first two drugs, chief commercial officer Steve Closter shares launch plans and the key marketing challenges to shepherding a company out of the clinical stage. In our Trends segment, we recap pharma-related brand activations and health-oriented storylines at the 2024 Summer Olympics in Paris. Music by Sixième Son Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
	Inside Eli Lilly and Company’s multi-year Team USA partnership	24 Jul 2024	00:42:17
Lina Polimeni, Eli Lilly and Company’s chief corporate brand officer, tells Senior Editor Jack O'Brien how the drugmaker will use a marketing push at the 2024 Paris Summer Olympics to build authentic relationships and burnish its image. In our Trends segment, we explore how President Joe Biden dropping out of the 2024 presidential race affects the Democrats' approach to health policy. Music by Sixième Son Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
	Bayer puts its global oncology team on display	17 Jul 2024	00:40:01
Bayer’s Emma Fountain, VP of R&D projects and a breast cancer survivor, explains how the Inspired By You global campaign has raised cancer consciousness by showcasing members of its oncology team and what inspires them. In lieu of our Policy and Trend segments, we talk about this weekend’s attempted assassination of Donald Trump, explore whether the former president and Republican presidential nominee may add any kind of gun control to his agenda and recap the healthcare record of his running mate, Ohio senator JD Vance. Music by Sixième Son Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
	Clinical lab industry faces a new test	10 Jul 2024	00:50:31
Dr. Bill Maurice, president and CEO of Mayo Collaborative Services and Mayo Clinic Laboratories, and board chair for the American Clinical Lab Association, describes the marketing challenge of demonstrating the value of the lab for healthcare, in conversation with Senior Editor Jack O’Brien. Senior Reporter Lecia Bushak recaps a new bill – the PREVAIL Act – that could affect pharma drug patents. Plus, the ongoing medical mystery surrounding President Joe Biden tops our Trends segment, along with the sentencing of Outcome Health’s former CEO and why Sam Altman and Arianna Huffington are building a personalized AI health coach. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
	Why pharma branded work didn’t make the Cannes cut	03 Jul 2024	00:43:42
Collette Douaihy, 2024 Cannes Lions Pharma jury president, CCO at Dentsu Health and 2024 MM+M Health Influencer, explains the dearth of award-caliber, regulated pharma work from this year’s festival in the south of France. Plus, Marc Iskowitz, Lecia Bushak and Jack O’Brien review recent Supreme Court decisions impacting healthcare. These include the court’s biggest abortion-related rulings since overturning Roe v. Wade two years ago to its rejection of the Purdue Pharma nationwide opioid settlement to its rollback of the 40-year-old Chevron defense. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
	The future of healthcare advertising is wide 'open,' a podcast sponsored by IQVIA Digital	24 Jun 2025	00:14:57
Whether it’s building trust or ecosystems, the key to effective consumer engagement is being open. This point was driven home repeatedly during this podcast from on the ground at Cannes. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
	The A100 Playbook Podcast \| Real Chemistry: Visualizing the future: Art, science and AI innovation, a podcast sponsored by Real Chemistry	28 Jun 2024	00:25:47
Listen to Jack O’Brien of MM+M and Brandon Pletsch, president of scientific visualization at Real Chemistry, as they delve into the dynamic intersection of art, science and AI innovation in the field of scientific visualization. During the interview, they will discuss the role of scientific art in communicating complex scientific ideas to key stakeholders, how AI has been integrated into this process and what the future may hold for scientific artists. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
	Garbage in, garbage out — How health marketers can ensure the right information reaches patients and HCPs, a podcast presented by CMI Media Group	28 Jun 2024	00:23:43
The future of AI is now. Brands are embracing the evolution of tech and AI to achieve efficiency, speed, accuracy and savings. But, as they say, garbage in yields garbage out. This session with Justin Freid, chief marketing and innovation officer of CMI Media Group, and Daniel Nadler, founder of Open Evidence, will enlighten health brands to the possibilities of AI. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
	Trust and transformation: The new face of healthcare, a podcast sponsored by IPG Dxtra	27 Jun 2024	00:33:11
In the evolving world of brand and brand experience, healthcare and pharmaceutical companies are redefining their identities and strategies — all as brand purpose and health and wellness trends continue to push the industry into new territories. Join Jamey Hardesty, SVP of scientific and healthcare strategy at Jack Health, Lynne Field, head of strategy at FutureBrand North America, and MM+M's Marc Iskowitz, as they delve into the transformation journey of corporate and consumer healthcare brands and its impact on your most important audiences. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
	Innovation in action: Bridging strategy and execution in life sciences, a podcast sponsored by ClinicalMind	27 Jun 2024	00:29:08
There are many hot conversations in biopharma today: market access, AI, transforming field operations. ClinicalMind’s Tom Sproat and 11TEN’s James Lewis discuss how leaders in biopharma can move these conversations into meaningful action, bridging the gap between strategy and execution. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
	How AI may give pharma brands a human touch	26 Jun 2024	00:49:58
Elaine Gamble, former MM+M Awards jury chair and Otsuka Pharmaceutical executive, tells Marc Iskowitz how AI may facilitate pharma brands’ social-care strategy. In her policy report, Lecia Bushak discusses a new bill signed into law by New York Governor Kathy Hochul aiming to protect kids from some of the damaging effects of platforms like TikTok and Instagram. And for his Trends segment, Jack O’Brien serves up three new items: an op/ed in The New York Times calling for a ban on pharma advertising, Dr. Anthony Fauci’s memoir and the Medical Advertising Hall of Fame’s latest DEI social initiative. Plus, meet MM+M’s summer intern Molly Huth. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
	Diving deep into personalized CTV advertising with Swoop and Roku, a podcast sponsored by Swoop and Roku	26 Jun 2024	00:23:53
Roku's head of industry, health & wellness, Michael Singer, and Swoop's VP of partnerships, Shauna Brown, sit down with MM+M's Marc Iskowitz to discuss the CTV landscape. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
	Cannes 2024: Shaping the future of healthcare marketing, a podcast sponsored by IQVIA	25 Jun 2024	00:23:05
Personalization. A ”cookieless future.” Just two of the myriad themes discussed at Cannes last week — and highlighted during this IQVIA-sponsored podcast. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
	A hammer for every nail: Exploration of AI at Cannes, a podcast sponsored by IQVIA	25 Jun 2024	00:19:38
This IQVIA-sponsored podcast drills deep to highlight very specific ways AI can supercharge healthcare marketing efforts. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
	The impact of human connections in driving successful agency-client relationships, a podcast sponsored by SSCG Media Group	24 Jun 2024	00:16:48
SSCG Media Group is a global media agency network dedicated to health. Its mission is to build human connections between healthcare providers, patients and important life-science brands — where and when they’re needed most. But just as importantly, it believes in the power of human connections to drive successful agency-client relationships in service of better business and brand outcomes. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
	Cutting through the noise: Data, tech and AI for creative effectiveness, a podcast sponsored by IPG Health	24 Jun 2024	00:24:45
In the sea of content today, customers are overwhelmed with information and while this content might be reaching them, it’s not necessarily effectively resonating and activating them to change behaviors. Join IPG Health’s Julie Pilon and Jack Vance as they discuss how the network is leveraging the industry’s most advanced data stack for healthcare with AI to fuel renowned creative output for clients globally. This includes EPIC, IPG Health’s End-to-End Platform for Insights and Creativity, engineered to build living personas, living journeys and living content, which drive behavior change at speed and at scale. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
	Cannes Health 2025: Creativity, culture and the future of pharma, a podcast sponsored by Syneos Health Communications	23 Jun 2025	00:23:05
What Cannes taught us about health creativity in 2025. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
	Impacting healthcare audiences by design, a podcast sponsored by Minds + Assembly	20 Jun 2024	00:32:33
Design moves people, and the bottom line follows. In this episode, discover the transformative power of design for healthcare brands and how it can set them apart. With case studies, real-world evidence and everyday strategies, Joe Temple and Matt Noe of Minds + Assembly share what it means to get undeniable results by design. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
	Live from Cannes: MM+M’s Steve Madden offers takeaways on Health Lions	19 Jun 2024	00:34:26
Steve Madden, editorial director for Haymarket Business Media Group, works the Croisette to interview Cannes Lions Health 2024 attendees in the French Riviera. In her Policy report, Lecia Bushak explains how the in-vitro-fertilization debate is playing out in Congress against the backdrop of the 2024 presidential election. For the Trends segment, Jack O’Brien queues up three items: Kate Middleton’s return to the public spotlight after her cancer diagnosis, a look at how drugmakers are marking Pride month online and the debut of a new health misinformation monitor. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
	POC 2.0, a podcast sponsored by Health Monitor	17 Jun 2024	00:25:38
POC is evolving and has broadened to encompass media in both patient- and HCP-facing settings. The channel is expanding and diversifying. Welcome to POC 2.0. Let’s dive in to the new and evolving playbook. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
	The expected evolution of pharma interactions: Live from physicians, a podcast sponsored by Impiricus	14 Jun 2024	00:28:24
HCP engagement is constantly evolving and brands are continually adapting. One thing stays the same — trying to connect healthcare professionals to the resources that give their patients the best access to care. Join us and two physicians as they explore the expected evolution of pharma interactions. We will hear from the valuable voice of the physician about the most pressing questions on pharma interaction. What do physicians see as a disconnect with the current pharma engagement model and how they operate on a daily basis? What is missing today in a physician's practice that pharma could deliver or solve for? These are just a few of the questions that we will hear first-hand from the physicians themselves. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
	The A100 Playbook Podcast \| CultHealth: Need more than just artificial intelligence? Try Creative Intelligence., a podcast sponsored by CultHealth	14 Jun 2024	00:34:03
Executive Creative Director Jason Kirshenblatt and SVP Strategic Planner Seema Keswani discuss CultHealth and how Creative Intelligence has helped propel the agency forward. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
	2024 MM+M Women of Distinction preview: A case for female-led med research	12 Jun 2024	00:39:49
Carolee Lee, CEO/founder of Women’s Health Access Matters (WHAM), previews her keynote at this week’s 2024 MM+M Women of Distinction ceremony, telling Lecia Bushak she wants to bolster women-focused medical research by changing the dialogue from social justice to data-driven economics. Lecia also sums up state-based efforts to regulate AI in healthcare, while health-related showings at this year’s Tribeca Film Festival top our Trends segment. Jack O’Brien also delves into Academy Award-nominated actor Jake Gyllenhaal’s legal blindness and a recent analysis that finds scientific evidence behind many of TikTok’s viral sleep trends. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
	The A100 Playbook Podcast \| Triple Threat Communications: The Unagency, a podcast sponsored by Triple Threat Communications	12 Jun 2024	00:20:52
Please note: This podcast originally aired on June 7, 2022 as part of the 2022 Agency 100. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
	The A100 Playbook Podcast \| Merge: Where storytelling and technology Merge, a podcast sponsored by Merge	11 Jun 2024	00:18:47
Merge is Built Different to deliver true omnichannel experiences. We believe insightful storytelling and effective technology execution creates engaging HCP and patient journeys that make a difference. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
	The A100 Playbook Podcast \| Lumanity: Lumanity's second year on the top 100, a podcast sponsored by Lumanity	11 Jun 2024	00:24:46
How Lumanity is accelerating and optimizing access to medical advances through a time of rapid market transformation. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
	The A100 Playbook Podcast: Deerfield Agency: The decade of Deerfield: Looking back, looking ahead, a podcast sponsored by Deerfield Agency	11 Jun 2024	00:29:38
This year, Deerfield Agency celebrates a decade of excellence as a trusted partner in brand-focused healthcare marketing. Join Deerfield’s Frank Burrell and Joshua Benson for insights into the growth and evolution of their Agency of Brand. They’ll talk about the trends they’re following and technology they are leveraging as they look ahead to Deerfield’s next decade. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
	Finding inspiration to master the craft, a podcast sponsored by BGB Group	23 Jun 2025	00:16:44
Join Chris Palmer, chief creative officer, BGB Group, and Jameson Fleming, editor-in-chief, MM+M, live from Cannes as they discuss trends, AI and inspiration. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
	The A100 Playbook Podcast \| Citrus Health Group: Generating and effectively communicating evidence to drive value, a podcast sponsored by Citrus Health Group	11 Jun 2024	00:17:53
Focus on the things that will ‘make your boat go faster’ and navigate the science to value pathway to ensure patient access and improved outcomes. Successful commercialization isn’t just about regulatory approval — it is also about patient access, value and affordability. It is therefore critical that, from the beginning of the clinical phase of the commercialization process, the patient is involved in all aspects of the development of a new asset. Having a clear focus on the critical success factors and aligning across work streams to generate the appropriate evidence, specific to each stakeholder, to support the value proposition and clearly and effectively communicate that value are all critical to launch success. Marc Iskowitz sits down with Citrus Health Group CEO, Neil Matheson, to discuss evidence generation and communications to support the value proposition. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
	The A100 Playbook Podcast \| Boundless Life Sciences Group: Breaking Boundless, a podcast sponsored by Boundless Life Sciences Group	11 Jun 2024	00:41:44
Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
	The A100 Playbook Podcast \| Boundless Life Sciences Group: Medical communications unbound, a podcast sponsored by Boundless Life Sciences Group	11 Jun 2024	00:35:14
The perception that medical communications is simply blocking and tackling has limited the potential of the industry. In fact, med comms is much more than just meetings and dinners and with the emergence of new technologies, a more robust offering is also emerging. We at Boundless Medical Communications are helping write the next, exciting chapter in the space. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
	The A100 Playbook Podcast \| The Bloc: Be-Comming great, a podcast sponsored by The Bloc	11 Jun 2024	00:21:59
How The Bloc is using behavioral science to fuel more effective creativity and communication. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
	The A100 Playbook Podcast \| Biolumina: The DNA that drives success, a podcast sponsored by Biolumina	11 Jun 2024	00:19:52
Biolumina has been successful over the course of the last 10 years, while maintaining a small agency feel. What’s the secret to this success? A strong foundation of culture, values, and ways of working to ensure the DNA of the agency is replicated consistently as they grow. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
	The A100 Playbook Podcast \| Avalere Health: Brilliant and unusual connections: Combining marketing, policy and market access expertise to spark creativity and accelerate access, a podcast presented by Avalere Health	11 Jun 2024	00:28:26
Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
	2024 MM+M Agency 100 preview: Breaking down medical marketing X’s and O’s	04 Jun 2024	00:36:30
On this week’s show, devoted entirely to previewing the 2024 MM+M Agency 100 issue, MM+M’s Larry Dobrow joins Jack O’Brien, Lecia Bushak and Marc Iskowitz to explain the uniqueness of this year’s edition, from the sports-inspired visuals to the top agency trends, stats and more. Reminder: the digital package debuts on Tuesday, June 11. Music by Sixième Son Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
	Unleashing the power of AI, pushing the boundaries of creative, and connecting audiences with a revitalized brand, a podcast sponsored by Real Chemistry	03 Jun 2024	00:25:17
In this podcast, Larry Dobrow, executive, MM+M joins Nathan Minnich, SVP, Treace Medical and Real Chemistry’s Brian Schwartz, chief growth officer, to discuss using creative minds, AI and analytics to inform fully integrated campaigns that are hyper-targeted, a little quirky and most importantly — attention-grabbing. Advertising elicits emotion. How do you strike the right balance between empathy and education when you have a short window to reach your audience? Hear from the experts. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
	Privacy first — what healthcare marketers need to know in a fractured, evolving environment, a podcast sponsored by Swoop	03 Jun 2024	00:26:22
Consumer health privacy protections can feel like a moving target as platforms and governments continue to adopt new restrictions. Most recently, Washington state passed the My Health My Data Act (MHMD). While not the first, and most surely not the last, legislation that limits how consumer health data can be shared and collected for ad targeting, MHMD represents the next step in this constantly evolving privacy environment. It’s also a reminder that healthcare marketers need to work closely with their partners to ensure continued privacy compliance while limiting impact on reaching and engaging the ideal patient audiences. In this podcast, Kevin Elwell, Vice President of Health Analytics at Swoop will provide an overview of the current landscape and what marketers need to know, how analyze and select preferred vendors who help mitigate risk while maximizing outcomes, and how Swoop is proactively adapting to the new privacy reality to ensure client success. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
	The first draft of health-AI ethics rules	30 May 2024	00:42:14
Marc Iskowitz interviews Dr. Brian Anderson, CEO/co-founder of Coalition for Health AI (CHAI), about the group’s progress on health-AI ethics rules, as well as a deal to launch its inaugural summit at HLTH later this year. Lecia Bushak discusses the “dark money” group using social media to lobby for passage of a bill limiting U.S. business with certain Chinese biotechs. Plus, Jack O’Brien takes us through Japanese competitive eater Takeru Kobayashi’s retirement due to health concerns in our Trends segment, along with Mike Tyson’s medical emergency and golfer Grayson Murray’s recent suicide. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
	Navigating the Future of Healthcare Media: Innovation, Integration, and the Human Touch, sponsored by CMI Media Group	20 Jun 2025	00:18:33
This discussion explores the dynamic shifts in healthcare media, emphasizing the critical need for omnichannel experiences to engage both patients and HCPs effectively. We delve into the transformative role of AI in media planning, highlighting how bespoke technological solutions are crucial for navigating the unique complexities of the healthcare landscape. We will examine how technology can empower media planners, ensuring that human expertise remains central in a data-driven world. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
	Pivoting from pivot tables: Leveraging AI to transform healthcare marketing efficiency and accuracy, a podcast sponsored by PulsePoint	28 May 2024	00:23:01
This podcast explores the transformation of healthcare marketing through AI, highlighting the shift from manual processes to automated solutions that enhance efficiency and decision-making. It discusses the integration of AI tools like GPT models for data management, the impact on workforce roles, and the importance of data quality in driving successful outcomes. The talk concludes with a vision for the future and a call to action for industry leaders to embrace AI to remain competitive in a digitally evolving landscape. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
	Inside Takeda’s stake in ‘food as medicine’	23 May 2024	00:49:06
Lecia Bushak interviews Chris Barr, head of U.S. CSR and philanthropy for Takeda, about the impetus behind the drugmaker’s “food as medicine” effort and how it’s working with nonprofits to measure the impact on outcomes. In her Policy report, Lecia also discusses the Justice Department's proposal to ease restrictions on marijuana. Plus influencers’ spread of misinformation about sunscreen and skin cancer tops our Trends segment, along with bird flu concerns, and the reorg at trade group BIO. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
	Go-to pharma CX framework with Harmony Biosciences’ Joyce Ercolino	15 May 2024	00:51:11
Joyce Ercolino, director of digital excellence and customer experience at Harmony Biosciences, shares her go-to pharma CX framework with Marc Iskowitz. She also delves into how medical marketers can infuse more empathy into the design of their own CX. Lecia Bushak explains how the Biden administration is targeting Latinos in a new election-year healthcare spot. Jack O’Brien leads us through Pfizer’s rumored DTC platform ‘Pfizer for All,’ along with Midol’s latest period education campaign and Eli Lilly’s Caitlin Clark sponsorship. Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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