Mitchel Dumlao is the Founder and Executive Producer at Creative Haven, a video production and creative agency that helps brands grow through strategic, story-driven content. With more than 20 years of experience in film, content creation, and marketing, Mitchel has worked with brands including HBO, Sony, Spotify, and Colgate. Earlier in his career, he represented 40 clients across TV, film, animation, and comic books. Today, he helps food, beverage, and CPG companies build awareness and drive growth through strategic video content.
In this episode…
Great video content can do more than make a food brand look polished. When it is built around the right story, audience, and message, it can support brand awareness, customer engagement, and long-term growth. So what does it take to turn food and beverage video marketing into a strategy that actually performs?
Mitchel Dumlao, a video production and content strategy expert with more than 20 years of experience, says it starts with understanding what your audience actually responds to. Brands should research their ideal customer, focus on the product benefits and pain points that matter most, test different hooks and formats, and use performance data to guide future creative. Mitchel also recommends mixing authentic content like UGC and founder videos with more polished brand storytelling, while planning shoots to create content for multiple channels at once. The result is a more efficient video strategy that helps food and beverage brands create content with a clear purpose behind it.
In this episode of The Missing Ingredient, CJ Bruce talks with Mitchel Dumlao, Founder and Executive Producer at Creative Haven, about scaling food brands with story-driven video. Mitchel shares how to create stronger hooks, balance authentic and polished content, and get more value from every shoot. He also discusses AI tools and building creative teams that understand marketing.
