The Million Dollar Standard – Details, episodes & analysis

In this episode of the Million Dollar Marketing Podcast, host Jodi Sodini shares what it really takes to build a marketing system that scales without relying on quick fixes or viral content.

Jodi walks you through her proven four-step framework that helps smart entrepreneurs stop leaking revenue and start creating consistent sales. This is about building a system that works together, not just running ads and hoping for the best.

You will learn:

• Why ads are not your problem if your system is broken

• How to audit your full buyer journey to spot the leaks

• What it means to build assets that actually convert

• How to launch ads with data and strategy

• What sustainable scaling looks like when it is done right

If you are ready to stop patching your marketing together and build a machine that turns strangers into buyers, this episode is for you.

🎧 Listen now and start building smarter.

Jodi Sodini didn’t leave emergency medicine to play it safe…she left to rewrite the rules of how we build and scale in the online space. In this powerful solo episode of the Million Dollar Marketing Podcast, Jodi shares her journey from firefighter/paramedic to digital strategist, and the burnout that forced her to rebuild everything from the ground up.

This isn’t just her story…it’s a call to every entrepreneur who’s tired of sacrificing peace for performance. Jodi unpacks what it really takes to grow a legacy-driven business with sustainable systems, soulful messaging, and a strategy rooted in truth.

If you’re done with hustle culture and ready to build smarter, this episode will feel like a breath of fresh air.

Ever feel like you're shouting into the void with your marketing? You’re posting, running ads, doing all the things—but it’s just not clicking?

In this episode of Million Dollar Marketing, I sit down with Goose Dunlavey, the mastermind behind the School World Tour and School Game Events, to talk about what actually makes a brand stand out. We dive deep into the power of community, why authenticity beats mass appeal, and the real strategy behind scaling a business (without losing your sanity).

Goose shares how he went from business setbacks to building thriving communities, the 3 key elements that make people stick, and why the weirdest parts of you are your biggest marketing superpower. We also break down paid vs. organic growth, how to increase customer lifetime value, and what it takes to keep business fun and sustainable.

If you’re tired of blending in and ready to build something unforgettable, this episode is for you. 

Want help to increase your leads and profits using Facebook ads? Go over to https://sodinimarketing.com/apply-now and let's chat!

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Connect with our guest, Goose Dunlavey

IG: https://www.instagram.com/goosedunlavey/

Skool: https://www.skool.com/unfckd

Ever feel like your funnel just isn’t converting the way it should? The problem isn’t the traffic—it’s the way your funnel is built. Too many entrepreneurs throw paid traffic at a broken system, hoping for results, only to watch leads slip through the cracks.

In this episode, I’m joined by Jimmy Allen, a funnel strategist and offer conversion expert who has worked behind the scenes with some of the biggest names in the industry—think Russell Brunson, Tony Robbins, and ClickFunnels itself. With over a decade in the game, Jimmy has helped design and optimize some of the highest-performing funnels out there.

Together, we break down what actually makes a funnel convert, from the hook, story, and offer framework to preparing your funnel for paid traffic. We also dive into the importance of market temperature, offer positioning, and why most funnels fail before they even get started. Plus, Jimmy shares insights from working with industry legends and rapid-fire advice for scaling without burning out.

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Want help to increase your leads and profits using Facebook ads? Go over to https://sodinimarketing.com/apply-now and let's chat!

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Connect with our guest, Jimmy Allen

https://www.funnelperformance.com/

If you’ve ever tried running Facebook ads for your coaching business and felt like you were just burning cash with nothing to show for it, you’re not alone. Too many agencies treat coaching ads like e-comm ads, focusing on cheap leads and vanity metrics instead of real results.

In this episode of Million Dollar Marketing, I’m breaking down why most Facebook ad strategies fail for coaches—and what actually works. We’ll cover the biggest mistakes that keep your ads from converting, why high-ticket coaching sales require a different approach, and how to stop wasting money on strategies that don’t match how your ideal clients buy.

If you’re ready to finally get ads that bring in real clients, not just clicks, this one’s for you.

In this episode, I’m pulling back the curtain on what makes ad campaigns truly profitable. From deep audience research to tracking revenue-driven metrics, I’m sharing the exact approach I use to help clients scale without wasted spend. If you’re tired of agencies that keep you in the dark, this episode will show you what to look for—and how to finally get results.

In this episode of Million Dollar Marketing, I dive into the critical number every marketer needs to know: Customer Acquisition Cost (CAC). Understanding your CAC isn’t just about tracking a metric—it’s about creating ad strategies that are profitable, scalable, and aligned with your goals. I share real-world examples from high-ticket coaching programs, SaaS subscriptions, low-ticket memberships, and paid challenges to show you exactly how CAC impacts your results.

From setting smarter budgets to optimizing your ad spend, this episode is packed with insights to help you stop guessing and start making confident, data-driven decisions.

Tired of manipulative marketing tactics that leave you feeling gross? Ready to find a better way to grow your business—one that actually works without the yuck?

In this episode of Million Dollar Marketing, I’m breaking down the toxic world of bro marketing—think fake urgency, overhyped promises, and guilt-based sales tactics—and uncovering how to ditch them for good.

I share a better way: ethical strategies that focus on transparency, building trust, and creating real connections with your audience. If you’re ready to grow a sustainable, values-driven business without sacrificing your integrity, this episode is for you.

Are your Facebook ads struggling to generate clicks or engagement? If your ads aren’t resonating with your audience or driving conversions, it’s time to reassess your strategy.

In this week’s episode of Million Dollar Marketing, I’m sharing exactly how to craft ads that not only grab attention but drive real results. We’ll dive into the critical role your ad copy and visuals play in creating meaningful connections with your audience—and how to bridge the gap between your offer and their needs.

I’ll also reveal simple tweaks you can make to turn underperforming ads into high-converting campaigns, plus the secret to using testing and optimization to unlock consistent growth.

If you’re ready to transform your ads and connect with your audience on a deeper level, tune in now.

Ever feel like your marketing isn’t connecting the way it should?

In this episode, I’m joined by Sherry Ward, CEO of SquareTree Publishing and founder of Christian Creators 360, to break down why storytelling is the secret sauce to impactful marketing. We dive into how authentic stories build trust, create real connections, and transform campaigns—especially when it comes to ads.

Sherry also shares lessons from her journey, including how staying consistent with ads and leaning into your personal experiences can make all the difference.

If you’re ready to turn your story into a marketing tool that resonates and converts, this episode is for you.