Explore every episode of the podcast The MHW Mark Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| M&A in Beverage Alcohol Mini-Series Part 2 - Spirits | 22 Oct 2024 | 00:39:25 | |
We are back with part two of our three-part journey into the hot topic of M&A - Mergers and Acquisitions. We continue with spirits, and we're joined by a pair of experts with a truckload of great advice for brands in any category: No Sleep Beverage Founder and CEO Nick Papanicolaou and No Sleep Beverage CFO & CIO David No. More info on No Sleep Beverage: Website More info about MHW at https://www.mhwltd.com/ | |||
| M&A in Beverage Alcohol Mini-Series Part 1: Beer | 01 Oct 2024 | 00:35:09 | |
Join us for part one of our three-part journey into the hot topic of M&A - Mergers and Acquisitions. We begin with beer, and we're lucky to have two experts on the topic: Brewers Advisors Founder and President Mike Mitaro and corporate transactional attorney for Kudman Trachten Aloe Posner LLP, Joseph Mannarino. More info on Brewers Advisors: Website More info about MHW at https://www.mhwltd.com/ | |||
| Bottle Talk: Design and Supply Chain - with Ian Perez | 21 May 2024 | 00:28:52 | |
MHW Brand Execution Manager Ian Perez joins host Jimmy Moreland to talk bottles - how to overcome the obstacles brands face and maximize the impact of this important early brand choice. Selecting, sourcing, design, supply chain - it's all in here. More info about MHW at https://www.mhwltd.com/ | |||
| How to Create and Launch a Beverage Alcohol Brand - Webinar highlights with the MHW Brand Execution Team | 07 May 2024 | 00:32:13 | |
MHW Brand Execution experts Ian Perez and Alexa Greco present valuable insights for new and established brands alike. This webinar, hosted by MHW's Cassidy Poe, has been lovingly edited down to give you the highlights by producer Jimmy Moreland. More info about MHW at https://www.mhwltd.com/ | |||
| How to score press hits: Editors share best practices - with Amy Sherman, Ferron Salniker, and Laura Baddish | 23 Apr 2024 | 00:34:47 | |
A trio of experts joins MHW's Cassidy Poe and host Jimmy Moreland to talk marketing, PR, and editorial. More info about MHW at https://www.mhwltd.com/ | |||
| Understanding Celebrity Brand Strategy - with Chrissy Beaudette | 09 Apr 2024 | 00:26:54 | |
General Manager of Sassenach Spirits, Chrissy Beaudette, joins MHW's Cassidy Poe and host Jimmy Moreland for a discussion on the rise of celebrity brands and what makes up a successful celebrity brand strategy! With over a decade in the industry and many years working at MHW, Chrissy also speaks about her background and how celebrity brand strategy differs from that of non-celebrity brands. Find out more about Sassenach Spirits here. More info about MHW at https://www.mhwltd.com/ | |||
| ProWein 2024 and supply chain deep dive - with Ian Perez | 26 Mar 2024 | 00:32:41 | |
ProWein 2024 is a wrap, and MHW's Ian Perez joins host Jimmy Moreland to share his thoughts. We then delve deep into supply chain and how it interacts with broader strategy decisions as Ian shares key insights from his presentation at the event. More info about MHW at https://www.mhwltd.com/ | |||
| Consulting in beverage alcohol: Success stories and advice - with Melanie Gbowu | 05 Mar 2024 | 00:43:06 | |
The Victoria Gabriel Agency is a boutique marketing and consulting firm providing service to the beverage alcohol industry. Founder Melanie Gbowu chats with MHW's Cassidy Poe and host Jimmy Moreland about what brands can do to make the most of their marketing activities, and how some brands have capitalized on out-of-the-box thinking and creative risk-taking. More info about MHW at https://www.mhwltd.com/ | |||
| What will 2024 bring? Forecasts and trends from the MHW team - annual webinar discussion | 20 Feb 2024 | 00:50:50 | |
We've edited down the annual MHW Trends and Forecasts webinar into this condensed podcast episode. The Feb 8 panel discussion was moderated by Women of the Vine & Spirits CEO Deborah Brenner; panelists include MHW CEO Ryan O'Hara, EVP Scott Saul, CRO MaryAnn Pisani, and Brand Execution Manager Ian Perez. More info about MHW at https://www.mhwltd.com/ | |||
| Finding success in a crowded category with zero emissions - with Gareth and Michelle McAllister | 06 Feb 2024 | 00:36:03 | |
Ahascragh Distillery founders Gareth and Michelle McAllister join MHW's Ian Perez and host Jimmy Moreland to talk about their challenges and successes in building an Irish whiskey brand, acquiring funding, and the interesting story of their zero-emission distillery in the rural west of Ireland. More info about MHW at https://www.mhwltd.com/ | |||
| Building communities as a brand strategy - With Spencer Hoddeson | 23 Jan 2024 | 00:31:16 | |
Gay Water founder Spencer Hoddeson joins MHW's Cassidy Poe and host Jimmy Moreland to talk about launching a queer-owned alcohol brand, building communities, and marketing strategies in a social media-centered world. More info about MHW at https://www.mhwltd.com/ | |||
| Building diverse brands - With Deborah Brenner and Chrishon Lampley | 09 Jan 2024 | 01:06:54 | |
Women of the Vine & Spirits founder Deborah Brenner and Love Cork Screw founder Chrishon Lampley join MHW's Cassidy Poe and host Jimmy Moreland to talk about their journeys through the alcohol industry, and give advice to developing brand owners and people interested in the industry about how to break through. More info about MHW at https://www.mhwltd.com/ | |||
| Bringing Irish whiskey to the world though stories and experiences - with Barry Chandler | 17 Sep 2024 | 00:43:26 | |
We're thrilled to share our recent chat with 2024 Global Icon of Whiskey and founder of Stories & Sips and Irish Whiskey Experiences Barry Chandler. Follow Barry Chandler: Instagram More info about MHW at https://www.mhwltd.com/ | |||
| Holiday Cocktail and Q&A - with Michelle Street Beaudette | 12 Dec 2023 | 00:42:18 | |
In this special end-of-year episode, host Jimmy Moreland welcomes MHW's own Michelle Street Beaudette to answer some common questions, and to walk us through a festive holiday cocktail.
Light the tips of a fresh rosemary sprig with a lighter until it smokes and then flip a martini glass upside down to smoke the glass. Add the gin, lemon juice, cranberry simple syrup and egg white to a shaker and dry shake first. Add ice and shake again, then strain into martini glass. Add a splash of club soda and garnish with a sprig of fresh rosemary.
Add the cranberry juice, lemon juice and cranberry simple syrup to shaker and shake. Strain into martini glass and top with club soda. Garnish with a sprig of fresh rosemary. More info about MHW at https://www.mhwltd.com/ | |||
| Discussing MHW's brand pitch competition and the importance of brand authenticity - with Hatton Smith | 28 Nov 2023 | 00:29:02 | |
Campesino Rum founder Hatton Smith joins MHW's Cassidy Poe and host Jimmy Moreland to talk about his brand's recent pitch competition win at Bar Convent Berlin. Hatton talks about authenticity, preparedness, and how up and coming brands can make those traits work. More info about MHW at https://www.mhwltd.com/ | |||
| Mastering your brand’s PR - with Laura Baddish | 14 Nov 2023 | 00:22:34 | |
MHW's Cassidy Poe joins host Jimmy Moreland to chat with PR expert Laura Baddish. Do's and Don'ts, best practices, and success stories; and some fun chatter along the way. More info about MHW at https://www.mhwltd.com/ | |||
| Recent and upcoming industry events - With Cassidy Poe | 01 Nov 2023 | 00:12:05 | |
MHW Digital Marketing Associate Cassidy Poe joins host Jimmy Moreland to look at goings on in the industry. This is a short and sweet episode that recaps recent events and lets you mark your calendar and get excited about upcoming ones. More info about MHW at https://www.mhwltd.com/ | |||
| How to get distribution in the UK - With Luke Brown | 17 Oct 2023 | 00:28:38 | |
The MHW Mark Podcast, with hosts Jimmy Moreland and Ian Perez, welcomes Oak and Still Sales Director Luke Brown to chat about the challenges and opportunities brands see when venturing into the UK market. More info about MHW at https://www.mhwltd.com/ | |||
| The curious history of MHW - With MaryAnn Pisani | 03 Oct 2023 | 00:28:52 | |
MHW Chief Revenue Officer MaryAnn Pisani joins host Jimmy Moreland to get deep into the history of MHW, from its involvement in cold war-era political events to how they're adapting to a rapidly evolving market. More info about MHW at https://www.mhwltd.com/ | |||
| Navigating beverage alcohol regulatory compliance - With Nick Bergman and Alex Koral | 19 Sep 2023 | 00:40:37 | |
MHW Executive Vice President Scott Saul joins host Jimmy Moreland for a deep dive into compliance with Buchman Law Firm partner Nick Bergman and lead legal researcher for beverage alcohol regulation at Sovos ShipCompliant Alex Koral. More info about MHW at https://www.mhwltd.com/ | |||
| E-Commerce: Selling alcohol online and remaining compliant - With Kate Zaman and Juan Reffreger | 29 Aug 2023 | 00:42:36 | |
The MHW Mark Podcast, with hosts Jimmy Moreland and Michelle Street Beaudette, welcomes Kate Zaman of ReserveBar and Juan Reffreger of BevStack to talk about how brands can get into and make the most out of e-commerce. More info about MHW at https://www.mhwltd.com/ | |||
| Making your alcohol brand vision a reality - With Chris Edmunds and Lana Toler | 15 Aug 2023 | 00:31:09 | |
The MHW Mark Podcast, with hosts Jimmy Moreland and Ian Perez, welcomes Chris Edmunds of United Creatives and Lana Toler of The Spearhead Group Inc to talk about how new brands go from concept to completion, and some useful do's and don'ts when working with creative providers. More info about MHW at https://www.mhwltd.com/ | |||
| The Journey to Becoming Diageo's Director of Luxury & George Dickel - Featuring Nicole Austin | 27 Jul 2023 | 00:40:15 | |
The MHW Mark Podcast, with hosts Jimmy Moreland and Ian Perez, welcomes Cascade Hollow Distilling's Nicole Austin for a conversation about chemical engineering, tattoos, and canned cocktails. More info about MHW at https://www.mhwltd.com/ | |||
| Intro to recruiting in the bev business - with Caitlyn Lubell and Jen Meacham | 27 Aug 2024 | 00:54:21 | |
BoozeBiz founder Caitlyn LuBell and BoozeBiz Partner & Chief Strategy Officer Jen Meacham join the podcast for our first-ever discussion of recruiting in the beverage business. More about BoozeBiz: Website | LinkedIn More info about MHW at https://www.mhwltd.com/ | |||
| Trailer | 21 Jul 2023 | 00:01:27 | |
Introducing the MHW podcast, bringing you conversations with experts and leaders in the alcoholic beverage industry. This will be a bi-weekly chat covering topics ranging from selling alcohol online, creating a new brand from scratch, and what you need to know when you start doing business internationally. Hosted by Jimmy Moreland and a rotating cast of cohosts from the folks at MHW. More info about MHW at https://www.mhwltd.com/ | |||
| Bringing South African wine into the US market - with Lesego Holzapfel | 13 Aug 2024 | 00:26:38 | |
Moedi Wines founder Lesego Holzapfel joins MHW's Michelle Street Beaudette and host Jimmy Moreland to share her brand's development journey and focus on social and environmental impact. Lesego shares advice for non-US brands looking to overcome the hurdles they'll face when approaching the US market. More info about MHW at https://www.mhwltd.com/ | |||
| Seasonality in beverage alcohol PLUS industry event forecast - with Ian Perez and Cassidy Poe | 30 Jul 2024 | 00:21:29 | |
The MHW dream team is back in this special episode to preview the industry events calendar. On the way, host Jimmy Moreland gets the team into a conversation about seasonality in beverage alcohol, and how to forecast, prepare, and take advantage of any yearly trends. More info about MHW at https://www.mhwltd.com/ | |||
| Sales Strategies to Scale DTC in OND - with Josh Jacobs | 16 Jul 2024 | 00:47:52 | |
In this special episode, your host Jimmy Moreland has lovingly edited down an info-packed webinar presented by MHW on July 9th. Cassidy Poe chats with Co-Founder and CEO of Speakeasy Company Josh Jacobs about strategies to achieve success with DTC in OND. We'll also hear selected moments from the Q&A portion of the webinar. More info about MHW at https://www.mhwltd.com/ | |||
| Alcohol education courses as a part of brand strategy - with Erlinda Doherty | 02 Jul 2024 | 00:29:09 | |
Industry veteran and wine & spirits educator Erlinda Doherty joins MHW's Cassidy Poe and host Jimmy Moreland to discuss how alcohol education courses can play an important role in a brand's marketing strategy. More info about MHW at https://www.mhwltd.com/ | |||
| Concept to commercialization: New Dawn Bourbon's Juneteenth release - with Dawn O'Neal | 18 Jun 2024 | 00:31:08 | |
New Dawn Bourbon founder Dawn O'Neal joins MHW's Ian Perez and host Jimmy Moreland to share how MHW's concept-to-commercialization program helped make her brand a reality in just eight months. More info about MHW at https://www.mhwltd.com/ | |||
| How to import into the US - with Michelle Street Beaudette | 04 Jun 2024 | 00:31:29 | |
MHW Senior Enterprise Account Manager Michelle Street Beaudette joins host Jimmy Moreland to demystify the early steps of importation into the US. We touch on compliance, logistics, and finance concerns for brands looking to make the leap into the American market.
Shake well with ice, strain into martini glass. More info about MHW at https://www.mhwltd.com/ | |||
| Sampling Strategy and Acquisitions - with Josh Jacobs | 27 May 2025 | 00:47:22 | |
Come along with us as we explore sampling as a marketing strategy. Host Jimmy Moreland and MHW’s Brigid McCabe welcome Flaviar SVP of Strategic Partnerships Josh Jacobs to talk about how brands can capitalize on this oft-underutilized customer touchpoint. Josh also talks details about Flaviar’s acquisition of Speakeasy, which he cofounded. See how you can partner with Flaviar: Website More info about MHW at https://www.mhwltd.com/ | |||
| Deep Dive on Market Data: RTD Edition - with Jessie Ott | 13 May 2025 | 00:40:15 | |
Join us as we once again delve deep into the data weeds. This time we're looking at market data with special attention to RTDs with CrossRoads Solutions Founder and CEO Jessie Ott. Host Jimmy Moreland and MHW's Brigid McCabe talk about strategies that any brand can use to capitalize on these market trends. Dive deeper into the data discussed in this episode with CrossRoads Solutions: Website Check out Jessie's Thirsty Thursdays podcast: Apple Podcasts | Spotify More info about MHW at https://www.mhwltd.com/ | |||
| Insights on 2024 - with the MHW Sales & Marketing team | 24 Dec 2024 | 00:32:46 | |
For the final MHW Mark Podcast episode of 2024, we’ve assembled our largest group discussion ever. A dream team of MHW’s Sales and Marketing experts come together to share their insights on trends and data from this past year, and what we might expect in the industry as we look ahead into 2025. More info about MHW at https://www.mhwltd.com/ | |||
| Breaking into the Las Vegas and Miami Markets - with Eddie Rivkin | 10 Dec 2024 | 00:43:19 | |
For our final regular episode of 2024, we're talking awards. Specifically, the Las Vegas Global Spirit Awards, and the just-announced Miami Global Spirit Awards. Founder Eddie Rivkin joins MHW's Brigid McCabe and host Jimmy Moreland to talk about what awards mean for both new and established brands, and how to capitalize on a good showing at an awards show. More info about MHW at https://www.mhwltd.com/ More info about MHW at https://www.mhwltd.com/ | |||
| Talent Strategy for Brands - with Rachel Doueck | 26 Nov 2024 | 00:35:50 | |
It's Thanksgiving week here in the US, and this week we're thankful to have Senior Director of Client Strategy at ForceBrands Rachel Doueck stop by the show to talk talent acquisition and retention. More about ForceBrands: Website More info about MHW at https://www.mhwltd.com/ | |||
| M&A in Beverage Alcohol Mini-Series Part 3 - Wine | 19 Nov 2024 | 00:38:10 | |
Join us as we wrap up our three-part journey into the world of M&A - Mergers and Acquisitions. We conclude our tour of categories with wine, and host Jimmy Moreland welcomes double the guest hosts to guide us along: MHW's MaryAnn Pisani and Brigid McCabe join for a great conversation with the founder of the Growth Beverage collective of brands (Sprout Beverage, InvestBev, BevStrat, Algoma Capital) Brian Rosen. More info on InvestBev Pitch Week: Website More info about MHW at https://www.mhwltd.com/ | |||
| B2B and Trade Marketing - with Sid Patel | 05 Nov 2024 | 00:31:39 | |
Beverage Trade Network founder Sid Patel joins the podcast to talk about the importance of B2B, trade marketing, and more for small to mid-sized brands. More about Beverage Trade Network: Website More info about MHW at https://www.mhwltd.com/ | |||
| Demonstrating Brand Authenticity through Philanthropic Partnerships - with PJ Andersson | 06 May 2025 | 00:24:31 | |
National Police Week is May 11-17 in the US. Host Jimmy Moreland and MHW's Brigid McCabe chat with Golden Bay Distillery cofounder and CEO PJ Andersson about his brand's partnership with the National Law Enforcement Officers Memorial Fund. This episode is a masterclass in brand storytelling, and demonstrating brand authenticity through concrete action paired with intentional marketing strategy. Find out more about National Police Week: Website Visit Golden Bay Distillery: Website More info about MHW at https://www.mhwltd.com/ | |||
| Vinexpo America and Beyond - with Grace Ghazale | 29 Apr 2025 | 00:20:18 | |
Vinexpo America is nearly upon us! This annual event will be in Miami on May 7 & 8. Host Jimmy Moreland and MHW's Cassidy Poe chat with Vinexposium Director of Overseas Events Grace Ghazale about what to expect and how to get the most out of attending the event. If you're listening to this the week it releases, it's not too late to register to attend as a visitor! Use MHW's special code VAMERICA25 for discounted registration. Find out more and register for Vinexpo America: Website More info about MHW at https://www.mhwltd.com/ | |||
| Breaking into the Category: Mixers & Non-Alcs Part 2 - with Fresh Victor's H Ehrmann | 01 Apr 2025 | 00:33:39 | |
Let's talk mixers! Host Jimmy Moreland and MHW's Cassidy Poe chat with H Ehrmann, Executive Vice President of National Accounts and Chief Mixology Officer at Fresh Victor about the value of partnerships, and how solving the logistical puzzle of refrigerated shipping opened a new world of business. Find out more about Fresh Victor: Website More info about MHW at https://www.mhwltd.com/ | |||
| Control State Deep Dive - with Kristen Cafferata and Maridel Altmann | 11 Mar 2025 | 00:28:24 | |
We're getting deep into the weeds with this discussion on control state issues. Brigid McCabe and Cassidy Poe join host Jimmy Moreland for a chat with MHW's Control State Team Manager Kristen Cafferata and Director of Product Compliance Maridel Altmann. We dig deep and get specific on this one - if you want some extra reading material on the subject, see MHW's excellent writeup on control states vs. open states. More info about MHW at https://www.mhwltd.com/ | |||
| Breaking into the Category: Mixers & Non-Alcs Part 1 - with Margaheata's Briana Kovacs and Andrew Hirko | 25 Feb 2025 | 00:38:08 | |
In this episode, host Jimmy Moreland and MHW's Cassidy Poe are joined by Margaheata Founders Briana Kovacs and Andrew Hirko to talk about their spicy startup simple syrup brand, and how they've leveraged grass roots marketing and data collection to maximize growth in their home market of Colorado and beyond. More info about MHW at https://www.mhwltd.com/ | |||
| Purity Distillery Case Study - with Tate Troelstrup | 04 Feb 2025 | 00:43:26 | |
Join us for a deep dive into Purity Distillery, and how their strategic, almost scientific approach to marketing and growth has rewarded the brand with sustained success. President and CEO Tate Troelstrup shares valuable insights and advice for brands as well as individuals in the industry with host Jimmy Moreland and MHW's Brigid McCabe. More info about MHW at https://www.mhwltd.com/ | |||
| Lessons from the BrandArc Rebrand - with Laura Baddish and Chris Edmunds | 21 Jan 2025 | 00:44:52 | |
There's some exciting news afoot at MHW - the program formerly known as Concept-to-Commercialization has undergone a complete rebrand, and program Head Ian Perez, along with Project Manager Michelle Johnson aka MJ join host Jimmy Moreland to dive into the creative and logistical processes of creating BrandArc. More info about MHW at https://www.mhwltd.com/ | |||
| Tasting Competitions and Relationship Building for Brands - with Amanda and Toby Blue | 07 Jan 2025 | 00:34:46 | |
The MHW Mark Podcast kicks off 2025 with a bang, welcoming leaders from The Tasting Alliance to share advice and insights for brands curious about entering a tasting competition - and how to capitalize on their awards when they win. More info about MHW at https://www.mhwltd.com/ | |||
| Mezcal is a Woman's World - with Mia Tonelli and Alana Abbitt | 21 Oct 2025 | 00:39:20 | |
The mezcal category continues to show striking year-over-year growth. On this episode, we welcome two founders of newer mezcal brands to share their stories of navigating brand development, distribution, compliance, and other challenges. Host Jimmy Moreland and MHW's Brigid McCabe welcome Doce Mezcal's Mia Tonelli and Santa Almagia's Alana Abbitt. Find out more about Doce Mezcal | Website See more about Santa Almagia | Website More info about MHW at https://www.mhwltd.com/ | |||
| The Bad Idea Factory - with Michelle Ivey | 07 Oct 2025 | 00:26:49 | |
On this episode, we're joined by the co-founder of 11C & Company Michelle Ivey. Host Jimmy Moreland and MHW's head of BrandArc Ian Perez chat about the challenges brands face from ideation to sales and marketing. Michelle's experience shines through with valuable and entertaining industry stories, including the "bad idea factory." Find out more about 11C and Co. | Website Come say hi to the MHW team at Bar Convent Berlin at Booth #PEG021 More info about MHW at https://www.mhwltd.com/ | |||
| Building Brand Infrastructure Through Partnerships - with Tim Houston | 23 Sep 2025 | 00:31:44 | |
New brands face all kinds of challenges, and frequently lack access to tools and talent that more established brands have. MHW's Brigid McCabe and host Jimmy Moreland connect with Tim Houston, founder of Vertical Beverage Group, to hear insights from a long career in bev alc and other industries, and what he feels we can look forward to as non-alc and THC-infused beverages continue to grow their market shares. Find out more about Vertical Beverage Group | Website Come say hi to the MHW team at Bar Convent Berlin at Booth #PEG021 More info about MHW at https://www.mhwltd.com/ | |||
| The Power of Connectivity and “So What?” - with Taylor Foxman | 09 Sep 2025 | 00:43:15 | |
Let’s talk networking. Whether it’s online or in person; informal or with a professional trade networking group. Host Jimmy Moreland and MHW's Brigid McCabe chat with The Industry Collective Founder Taylor Foxman to get her thoughts on developing and leveraging connections in bev alc and other businesses, and much more. Find out more about The Industry Collective | Website More info about MHW at https://www.mhwltd.com/ | |||