The Message - Haymarket Media Group Ltd

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Building a muscle for quick thinking reactionary ads: How to catch the attention of a new generation of consumers

Season 1 · Episode 1

Wednesday, September 4, 2024 • Duration 14:14

Emma Johnston-Wheeler chats with Campaign 30 under 30 winner, Courage ACD/Writer Matt Miller about keeping up with internet culture, creating reactionary content out of ephemeral concepts like "Brat," and moving fast enough to stay relevant.

Hosted on Acast. See acast.com/privacy for more information.

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Creative plays from big food brands; the moral considerations hampering ad spend in digital media; & the newest trend that has marketers in a frenzy

Season 1 · Episode 13

Friday, August 23, 2024 • Duration 22:43

David Brown, Chris Powell, and Emma Johnston-Wheeler take a look at innovative creative in the food industry, ponder the moral considerations ensuing from X's GARM lawsuit, and dismantle the newest internet buzz word.

Hosted on Acast. See acast.com/privacy for more information.

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Tims has new kicks; Veritas supports caregivers, and social media can be unkind to marketers

Season 1 · Episode 10

Friday, June 7, 2024 • Duration 18:15

Campaign's David Brown, Chris Powell and Emma Johnston-Wheeler talk about Tim Hortons' collaboration with Adidas on donut-themed Sambas, Veritas' new caregiving top-up policy, and the fallout when marketing meets social media.

Hosted on Acast. See acast.com/privacy for more information.

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Campaign Cup Final Special Winners Episode

Season 1 · Episode 9

Friday, May 24, 2024 • Duration 23:10

Winner revealed! In a special episode dedicated to the final round of the Campaign Cup, David Brown and Emma Johnston-Wheeler chat with the creative duo behind the winning ad. Moments after securing the title, the guests share candid insight about how they produced the best ad of the 21st century.

Hosted on Acast. See acast.com/privacy for more information.

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Campaign Cup Finals Special Episode: with the creative leaders behind "Start the Car" and "We the North"

Season 1 · Episode 8

Friday, May 3, 2024 • Duration 21:26

We started with 32, and now just two remain in the Campaign Cup. It's a showdown between Zig's "Start the Car" for IKEA, which gave us a phrase that's become synonymous with finding a great deal, and Sid Lee's "We the North," a poetic ode to the Toronto Raptors' distinctly Canadian identity in a U.S. sports league.

For this special episode, Campaign editor Chris Powell chatted with former Zig partner and creative director Elspeth Lynn, and Sid Lee's executive creative director Jeffrey Da Silva about how these iconic campaigns came about, their enormous cultural impact, and why three words seem to form the best campaign slogans.

Hosted on Acast. See acast.com/privacy for more information.

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Taste testing Tims’ pizza, Canada’s Olympic campaign and the Campaign Cup Final Four

Season 1 · Episode 7

Friday, April 26, 2024 • Duration 20:50

For this episode of The Message, the team went out for lunch first, then talked about some clever Canadian creative ideas—including how to get late-night Taco Bell consumers to come back during the day, and how to make shoes from food waste. Plus the new Team Canada Olympic campaign is out, the Campaign Cup has reached the Final Four and a breakdown of our pizza lunch from Canada’s most famous coffee chain.

Hosted on Acast. See acast.com/privacy for more information.

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Campaign cup "elite 8", a sexy turkey ad, and the challenges of the digital media landscape.

Season 1 · Episode 5

Friday, April 12, 2024 • Duration 22:58

Campaign's David Brown, Chris Powell and Emma Johnston-Wheeler reveal the "elite 8": the quarter final contenders of the campaign cup, discuss both innovative and tried and tested creative, and take note of a substantial AI deal between WPP and Google Cloud. With AI generated content as example, they also delve into a discussion about the challenges of advertising in the digital media landscape.

Hosted on Acast. See acast.com/privacy for more information.

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Women's History Month, an uptick in pitches, and a Campaign Cup update

Season 1 · Episode 5

Thursday, March 28, 2024 • Duration 20:11

Campaign’s David Brown, Chris Powell and Emma Johnston-Wheeler provide an update on round two of the Campaign Cup, discuss the industry’s recent surge in review activity. They also break down multiple campaign’s for Women’s History Month – including work from LG2, Publicis, and VML Canada.

Hosted on Acast. See acast.com/privacy for more information.

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A special episode dedicated to the Campaign Cup

Season 1 · Episode 4

Friday, March 15, 2024 • Duration 18:33

First round intrigue. David Brown, Chris Powell and Emma Johnston-Wheeler discuss how they selected the 32 contenders, share their bracket picks, and take a look at the preliminary results including some super-close battles. Get your votes in before round one closes on Monday!

Hosted on Acast. See acast.com/privacy for more information.

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ICA's big growth plans and Campaign Cup match-ups

Season 1 · Episode 3

Friday, March 1, 2024 • Duration 18:25

What 'great' looks like for Canadian advertising plus Stok'd's 'dopest nails', round one of the Campaign Cup ad of century and is it time to call for a taxi for Taxi? David Brown, Chris Powell and Emma Johnston-Wheeler ponder all this and more.

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The Message – Details, episodes & analysis

Podcast details

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Apple Podcasts

Shared links between episodes and podcasts

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Apple Podcasts

Spotify

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The Message – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Shared links between episodes and podcasts

Other49

Youtube1

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other49

Youtube1