The Message – Details, episodes & analysis

David Brown, Chris Powell, and new senior reporter Lauren Johnson review recent news headlines including the Ontario government's much-publicized anti-tariff ad, a new leadership appointment at LG2, and an inspiring run by the Toronto Blue Jays that had brands in a post-season tizzy.

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Sara Koonar launched Platform Media to bring fairness, transparency, and storytelling to the creator economy when it was still an emerging industry. In this episode, she talks about what’s changed (and what hasn’t) in creator-brand partnerships, and the tools and systems she’s built to challenge the status quo.

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Insights for emerging professionals: how brands can better connect with conscious consumers, according to Public Inc.'s Conscious Consumer Report.

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Campaign’s editors from around the world come together after the Lions festival for the final episode of the Campaign Cannes global podcast in partnership with Ocean Outdoor.

We review the festival and talk about the work that won, the big trends that emerged, the first year of Campaign House and the best parties.

Gideon Spanier (far left), the UK editor-in-chief of Campaign, hosts the podcast and is joined by Maisie McCabe, editor of Campaign UK, David Brown, co-editor of Campaign Canada, and Luz Corona, editor of Campaign US.

Further reading about the work and stories on this podcast:

WPP, DDB and Publicis Conseil win creative company, network and agency of year at Cannes Lions 2025

Channel 4 and L’Oréal Paris scoop Film Lions Grands Prix

Publicis Conseil lands Titanium Grand Prix for Axa campaign helping women escape abuse

Great work should swim against the current, creative chiefs say

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Campaign’s editors from around the world come together at Campaign House at the Lions festival for the second episode of the Campaign Cannes global podcast in partnership with Ocean Outdoor.

Gideon Spanier, the UK editor-in-chief of Campaign, hosts the podcast and is joined by Maisie McCabe, editor of Campaign UK, Nikita Mishra, editor of Campaign Asia, Chris Powell, co-editor of Campaign Canada, and Luz Corona, editor of Campaign US.

We talk about the buzz at the midway point during the festival, including the first Grand Prix winners, how the awards juries reach their decision and speculation about the search for a new WPP chief executive, plus we discuss some of our favourite sessions at Campaign House, our dedicated venue at Canopy by Hilton.

Further reading about the work and stories on the podcast:

Arthur Sadoun: Agencies should be ‘optimistic’ not ‘scared’ about future

Laura Jordan Bambach, Vicki Maguire and Kay Hsu at Cannes: ‘Lack of diversity can shut down incredible ideas’

Scrutiny over media trading will be a top story in next year, Campaign editors say

Vaseline’s “Vaseline Verified” by Ogilvy Singapore wins Health & Wellness Lions Grand Prix

Rimas Music’s “Tracking bad bunny” by DDB Latina Puerto Rico wins Entertainment Lions for Music Grand Prix

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Campaign’s editors from around the world come together ahead of the Lions festival for the first episode of the Campaign Cannes global podcast in partnership with Ocean Outdoor.

We preview the festival and talk about the work we want to win, the mood in the ad industry and Campaign House – our exciting new venue at Cannes. 

Gideon Spanier (centre in picture), the UK editor-in-chief of Campaign, hosts the podcast and is joined by Maisie McCabe, editor of Campaign UK, Nikita Mishra, editor of Campaign Asia, David Brown, co-editor of Campaign Canada, and Luz Corona, editor of Campaign US.

We also discuss why Arthur Sadoun, the chief executive of Publicis Groupe and a speaker at Campaign House on day one of the festival, has called for the industry to take a “different” approach at Cannes this year and the introduction of new “safe zones” at the festival.

Further reading about the work and stories on this podcast

• KFC “Believe in Chicken” by Mother London
• Channel 4 “Considering What?” by 4Creative
• Apple TV+ “Severance in Grand Central” by Kamp Grizzly
• KFC “Uncle KFC’s Rice Bowl” by Wolf BKK
• IKEA “U Up?” by Rethink
• Maple Leaf “Look for the Leaf” by NFA

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David Brown and Emma Johnston-Wheeler reflect on Campaign Canada’s recent In-Housing summit, in which several industry experts took to the stage to explore the growing interest in in-housing, the benefits (and challenges) of taking more work in-house, evolving models and the impact of AI. 

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Emma Johnston-Wheeler chats with American Marketing Association Toronto mentor and mentee pair, Furlani Foods VP marketing Ashley Bast, and Nestle assistant marketing manager Lindsay Tohana, about their experience in the career accelerator program. 

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David Brown and Emma Johnston-Wheeler discuss the latest examples of Canadian patriotism in advertising, as well as the winner of the second annual Campaign Cup. Pivoting to industry news, they discuss WPP’s latest merger, and a newly launched creative agency, followed by reflections on awards show season and a look ahead to Cannes. 

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Emma Johnston-Wheeler chats with marketing advisor, brand strategist, and founder of The Good Growth Company Daniel Francavilla, about teaching advertising courses, building a personal brand, and leveraging AI for thought leadership. 

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