Explore every episode of the podcast The Medical Device Marketing Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| How MedTech marketing, market access and sales needs to change in 2025 | 30 May 2025 | 00:37:32 | |
In this episode of the Medical Device Marketing Podcast, host Claudia Holy is joined by seasoned MedTech executive Justin Hall to explore how the commercial landscape is transforming for medical device companies. Drawing on over two decades of experience across startups and corporates like Stryker, NeoTract and iRhythm, Justin explains why sales, marketing, and market access can no longer operate in silos. The episode dives into the growing challenge of cutting through market noise and how hyper-personalisation, AI, and intelligent segmentation are becoming essential tools. Justin also shares how tools like Hepisode data are changing the game for localised market access, why NHS policy shifts demand a deeper level of customer research, and why mapping the full buyer journey is no longer optional. From understanding your customer's economic incentives to building cross-functional teams that think like a Formula 1 pit crew, this episode offers actionable insight for marketers, commercial leaders, and founders looking to succeed in today's MedTech environment. If you want to get in contact with Justin to discuss if your commercialisation strategy is sales ready, contact him via LinkedIn - https://www.linkedin.com/in/justin-hall1/ | |||
| Why medical device usability testing matters: Expert insights from Professor Clutton-Brock | 09 May 2025 | 00:42:06 | |
In this episode of the #MedicalDeviceMarketingPodcast, we sit down with Professor Clutton-Brock to discuss the role of #usabilitytesting in #medicaldevice development. | |||
| Medical device registries: What they are & how to use them in marketing | 28 Feb 2025 | 00:53:28 | |
Medical device registries are a valuable tool for gathering real-world data, but how do they compare to clinical trials, and how can they support marketing? In this episode, we speak with Dr. Peter Walton, Managing Director of Dendrite Clinical Systems, and Mike Branagan-Harris, CEO of HealthTech Strategies, to explore: ✔️ What medical device registries are and how they work If you're involved in medical device marketing, this episode will give you clear, practical insights into how registries can strengthen your strategy. 🎧 Listen now and subscribe for more expert discussions on medical device marketing. | |||
| 60. Building a compliant distribution strategy: Essential insights for device marketers | 14 Feb 2025 | 01:00:56 | |
Getting your medical device to market involves more than just product development. Distribution channels play a key role in ensuring compliance, traceability, and commercial success. In this episode of The Medical Device Marketing Podcast, Claudia explores the key players in distribution and the regulatory requirements you need to be aware of. | |||
| 59. What medical device marketers need to know about regulatory affairs | 31 Jan 2025 | 01:11:39 | |
🔔 Interested in how regulations affect marketing in medical device? 🔔 | |||
| 58. The power of PR: 1.2 Billion views from 67 pieces of PR coverage | 15 Jan 2025 | 00:48:32 | |
In this episode of The Medical Device Marketing Podcast, we're back with Amanda Hayhurst talking about the impressive 1.2 billion views that she managed to collect over 67 pieces of coverage! | |||
| 57. Cutting through the noise: What medical device marketers need to know about PR | 11 Dec 2024 | 00:43:49 | |
In this podcast, we sit down with Gloucester Road PR's Amanda Hayhurst and talk about all things PR in the medical device industry. Everything from: | |||
| 56. Effective use of market access to get your technology to patients faster | 27 Nov 2024 | 00:41:21 | |
In our latest episode of The Medical Device Marketing Podcast, we spoke to Mike Branagan-Harris and John West about the best ways you can use market access to help speed up your adoption process and get your technology to patients faster. | |||
| 55. Understanding market access: Aligning medical devices with healthcare needs | 13 Nov 2024 | 01:05:23 | |
In this episode, we tackle market access—a crucial but often misunderstood part of medical device marketing. What exactly is market access, and why does it matter for MedTech products? If you’re a marketer aiming to help your devices reach patients and shorten sales cycles, understanding this process is key. Our guests bring firsthand experience and practical insights. Mike Branagan-Harris, Founder and CEO of Device Access, has spent over a decade helping MedTech companies secure NICE approvals, speeding up patient access to new technologies in the NHS and beyond. Tune in as Mike and John break down what market access really means, why it’s so vital, and how MedTech marketers can make it work for them. If you’re looking to understand how to get your products where they’re needed most, this episode is packed with insights you won’t want to miss. | |||
| 54. Implementing market research across the product lifecycle | 30 Oct 2024 | 00:37:22 | |
Unlock the potential of your medical device with insights from market access experts. Join us as we speak with Michael Branagan-Harris and John West from Device Access UK Ltd to explore:
Whether you’re a seasoned marketer or new to the industry, this episode is packed with actionable insights to help you align your strategy with market needs and drive meaningful impact in healthcare. Tune in for a compelling discussion that brings clarity and direction to your market access strategy! | |||
| 53. Demystifying market research: Essential insights for medical device marketers | 16 Oct 2024 | 00:32:08 | |
We’re excited to bring you the first episode of Series 2 of our podcast: Demystifying Market Research: Essential Insights for Medical Device Marketers. In this episode, we’re joined by Guy Pascoe, co-founder of Purdie Pascoe, and Sabera Hyderally, head of the MedTech practice at Purdie Pascoe, to offer their expert insights into: · The role of market research in medical device marketing. · Qualitative vs. quantitative research methods. · Optimising product positioning through targeted research. · How research can help accelerate market adoption at different stages of the product lifecycle.
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| 52. Do you need different pages on your website? | 14 Mar 2024 | 00:15:11 | |
Looking to create a more specific website for your audience? | |||
| 51. What information should you have on your website? | 28 Feb 2024 | 00:30:23 | |
Is your website really telling your audience what they need to hear? 🎧 👇 Or are you falling into the common pitfall of: Find out how to avoid this pitfall so your website drives technology awareness and adoption in this podcast | |||
| 50. How can video boost your closing rate? | 14 Feb 2024 | 00:18:03 | |
Did you know that introducing video into your marketing can help boost your closing rate? In our latest podcast, we cover the top ways in which you can use video to draw in those all-important leads. | |||
| 49. Top 3 things you need to do to optimise your sales force | 31 Jan 2024 | 00:12:01 | |
Have you been making the most out of your sales force? Are you looking for a way to increase your sales team's efficiency? | |||
| 48. 7 mistakes that you're making on your website | 17 Jan 2024 | 00:30:03 | |
Worried that your website is not as strong as it could be? Find out what are the top 7 mistakes that you could be making and how you can fix them with our latest podcast. | |||
| 47. The top mistakes that will kill your messaging | 10 Jan 2024 | 00:23:40 | |
In our latest podcast, we talk about the top 5 mistakes that could be harming your messaging and losing you customers. Messaging is the foundation of your marketing so make sure that you get it right. | |||
| 45. Paid healthcare ads: Worth the investment? | 13 Dec 2023 | 00:16:20 | |
Are you considering investing in paid ads but you don't know if it's right for the medical device marketing industry? | |||
| 44. Mastering interactive video in the medical device space | 06 Dec 2023 | 00:16:19 | |
Mastering interactive video in the medical device space: Dive into the world of advanced technology and learn how interactive video is revolutionising medical device training and education in our latest podcast episode. | |||
| 43. 2024 marketing predictions: What's next in medical device marketing? | 30 Nov 2023 | 00:15:51 | |
Check out our latest podcast episode, of the Medical Device Marketing Podcast. We're unpacking the biggest trends and strategies that are shaping the future of the industry. Tune in for some insightful predictions and tips to stay ahead in the ever-evolving world of medical device marketing. | |||
| 42. Finding the perfect fit: Selecting a marketing agency | 22 Nov 2023 | 00:16:54 | |
Choosing a new marketing agency? Are you unsure of the types of questions you should ask to ensure they're the right fit for you? In our latest podcast, we talk about the top things you should think about when making this important decision. | |||
| 41. Why in-house marketing is the right move for medical device companies? | 15 Nov 2023 | 00:23:36 | |
Should you to bring your content marketing in-house? Although we're an agency we believe you should as the benefits of doing this significantly out way the negatives, when done right.
-Shorten your sales cycle -Increase closing rates, -Drive online traffic.
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| 40. What are the quickest ways of boosting your ROI in marketing? | 01 Nov 2023 | 00:20:56 | |
Looking for some quick-win marketing tactics? Curious about which marketing activities yield the quickest ROI? Listen our recent podcast episode as Gamze and Claudia delve into strategies that promise swift and effective returns. Their expert insights are not to be missed. | |||
| 38. Why are people unsubscribing from my emails? | 25 Oct 2023 | 00:15:56 | |
Check out our Learning hub here to read all our articles: https://bit.ly/46lyvqn | |||
| 39. What you can and can't show in medical device marketing? | 18 Oct 2023 | 00:17:06 | |
Check out our Learning hub here to read all our articles: https://bit.ly/46lyvqn | |||
| 37. How does "They Ask, You Answer" support your sales team? | 11 Oct 2023 | 00:15:10 | |
Are you looking for ways to supercharge your sales team? Your sales team are one of the most important part of your business so why not give them the best support possible with "They Ask, You Answer" content strategy? In our latest podcast we asked Jenna and Claudia, a certified coach, how this content strategy can take your sales team to the next level. | |||
| 36. Can AI Write articles for me? | 04 Oct 2023 | 00:19:46 | |
The age of AI has arrived and looks like it's here to stay. In our latest podcast we asked Claudia and Hannah if AI could really write website articles for us and if so, how could we do it? | |||
| 35. How to get started with "They Ask, You Answer"? | 27 Sep 2023 | 00:12:15 | |
You asked, We answered! Getting started with They Ask You Answer can be a mammoth task which is why we asked Jenna and certified coach Claudia to give us a run down on everything you need to know to get started. | |||
| 34. Everything you need to know about SEO in 15 minutes | 20 Sep 2023 | 00:14:51 | |
Are you a little lost when it comes to SEO? | |||
| 33. How to maximise your event presence? | 12 Sep 2023 | 00:13:31 | |
Whether healthcare events are really worth the investment? The answer isn't as straightforward as you might think. In our latest episode of The Medical Device Marketing Podcast, Claudia and Becca break it down: "Events are only worth it if you do them right." If you've been on the fence about the value of healthcare events, this episode is a must-listen. It offers a nuanced perspective that could very well change how you approach your next event. | |||
| 32. Are events worth it? | 06 Sep 2023 | 00:18:33 | |
In our latest podcast, we spoke to Claudia and our resident event expert Becca, to talk you through all the best ways in which you can maximise your presence at healthcare and medical device events. | |||
| 31. Is email marketing actually effective? | 30 Aug 2023 | 00:26:05 | |
Considering adding email to your marketing mix? Dive into our latest episode of The Medical Device Podcast where Claudia sat down with Oscar to cover everything email. They shed light on the power of email campaigns and their effectiveness.
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| 30. What is They Ask, You Answer? | 22 Aug 2023 | 00:18:48 | |
We've mentioned They Ask, You Answer a few times now, but what is all the fuss actually about? In the newest instalment of The Medical Device Marketing Podcast, Claudia, a recently qualified They Ask, You Answer coach, discusses the business philosophy with Content Marketing Manager, Jenna. In this clip from the episode, Claudia gives a quick overview of the benefits of implementing They Ask, You Answer, but it's only a taster of what's possible. We also published an article, which covers the topic in detail: https://bit.ly/3qxqIXc Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. | |||
| 29. Harnessing the power of YouTube to grow your business | 16 Aug 2023 | 00:17:41 | |
Is your company currently capitalising on the power of video and YouTube? We recently reported that video has been voted the most effective media format for the fourth year in a row, and since YouTube is the original home of video content, we thought it was a great time to sit down and chat to our resident YouTube star and expert, Gamze. In this week's episode of the medical device marketing podcast, Becca and Gamze discussed all things YouTube, from what makes it special to how to get the most out of it. | |||
| 28. A chat about content marketing | 09 Aug 2023 | 00:16:09 | |
Content marketing is the fastest growing area of marketing, with content skills becoming more and more in demand. | |||
| 27. Creating customer centric content | 02 Aug 2023 | 00:16:34 | |
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| 26. How effective is email automation? | 26 Jul 2023 | 00:27:37 | |
Email automation is a seriously underrated marketing area, so we asked Becca and our resident email expert Oscar to tell us more about it. In our latest Podcast, they talk about what is email automation and how it can be used to elevate your brand and support your relationships with customers. | |||
| 25. An honest review of Vimeo Enterprise | 19 Jul 2023 | 00:15:10 | |
Have you been considering investing in Vimeo Enterprise? Are you looking for a tool to help make your videos more interactive? In our latest podcast, Becca and Gamze discussed all that Vimeo Enterprise has to offer, as well as its pros and cons.
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| 24. Should you have a chatbot on your website? | 12 Jul 2023 | 00:18:40 | |
Are you trying to more effectively engage your website users? Have you considered installing a chatbot? In our latest podcast, Claudia and Hannah discuss their thoughts on chatbots and how they may end up changing the way that we use websites forever.
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| 23. Our experience with AI tools for medical device marketing so far | 03 Jul 2023 | 00:28:49 | |
The AI revolution is here, and it doesn't seem to be going anywhere anytime soon! Whether you're looking to save time on your admin tasks or thinking that there must be a better way to do things, there's probably an AI tool for you. They aren't infallible though, as Hannah and Becca discussed on this week's episode of The Medical Device Marketing Podcast. They also shared the AI tools they would most recommend. | |||
| 22. Why is consistency so important? | 22 Jun 2023 | 00:15:47 | |
Are you wondering why your marketing and branding is not resonating with your audience and you don't know why? Good marketing is made up of many things but great marketing is defined by consistency. In our latest Podcast, we spoke to Claudia and Hannah about what consistency means in marketing and how you can do it too! | |||
| 21. Video vs animation? Which one is better for medical marketing? | 13 Jun 2023 | 00:26:30 | |
Are you considering introducing videos into your marketing efforts, but aren’t sure whether you need a video or animation? Maybe you’re not sure which medium will best help you to convey your message? Don’t worry, we’re here to help! In our latest podcast Becca and Oscar talk us through the world of video and animation to help you figure out which one is best for your marketing! | |||
| 20. How you can prepare for a successful Medical Device product launch | 31 May 2023 | 00:39:01 | |
Are you wondering what goes into creating a successful Medical Device launch? Or maybe which marketing channels to use? Launching a new Medical Device might be one of the most nerve-wracking times for a Medical Device manufacturer. A wildly successful launch could set your product on the right path, whereas a launch that hardly generates any interest can mean hard work for marketing teams trying to drum up interest. We’ve worked on many launches over the years and often find that a multichannel approach that covers multiple digital (online) and traditional (sales team) channels is the key to success, so Hannah and Claudia sat down to discuss what they know. | |||
| 19. Repurposing to make the most out of your content | 24 May 2023 | 00:35:38 | |
Have you been considering investing in Vimeo Enterprise? Are you looking for a tool to help make your videos more interactive? | |||
| 18. Do you really need a Medical Device website? | 17 May 2023 | 00:24:23 | |
Are you considering an upgrade to your Medical Device website, but aren’t sure if the time and effort is worth it? Maybe you're worried that your effort will be wasted if your website doesn't perform as expected? | |||
| 17. Why is my website not delivering leads? | 03 May 2023 | 00:30:38 | |
Are you stuck wondering why your website is struggling to bring in leads? If you are, then we have the podcast for you! We know it can be frustrating when your website isn’t reaching isn't full potential, so Claudia and Becca are here to discuss why your website may not be converting and what you can do about it. | |||
| 16. Preparing for a professional videography day | 26 Apr 2023 | 00:34:06 | |
Do you have a video filming day coming up at your company? Are you looking for tips on how to pull it off? | |||
| 15. How sales and marketing can work together for ultimate revenue growth | 12 Apr 2023 | 00:21:48 | |
Is your sales process taking too long? Are you finding that you're answering the same customer questions time and time again? Having sales and marketing teams work more closely could help you to win over more customers in a shorter amount of time. Today, 80% of the buyer's decision journey is done via your digital channels, before they even reach out to you. When sales and marketing work together, they can ensure that the right content is being made to positively influence that decision. Listen to our newest episode of The Medical Device Marketing Podcast to hear Becca and Claudia discussing this topic and giving their tips of how teams can successfully work together so that everyone wins. | |||
| 14. How to draw more traffic to your website | 31 Mar 2023 | 00:26:05 | |
Are you frustrated by a lack of traffic to your website? Do you feel as though your website isn't helping you to achieve your goals? In our latest podcast, Content Marketing Manager Jenna and Account Director Becca sat down to discuss their top tips on driving traffic to your website in a way that helps you to achieve your business goals. Listen to or watch the podcast now, to learn how to make changes with impressive results. | |||
| 13. How to increase social media interaction | 22 Mar 2023 | 00:35:46 | |
Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. | |||