Explore every episode of the podcast The Media Odyssey
Dive into the complete episode list for The Media Odyssey. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
Rows per page:
50
1–50 of 81
Title
Pub. Date
Duration
PREDICTING 2025 MEDIA (PART 1)
09 Jan 2025
00:29:21
Is YOUTUBE the new GOLD STANDARD of Entertainment? The Hard Bundle Strikes Back? Is JAKE PAUL the new BRAD PITT?
This two-part discussion kicks off with hosts Evan Shapiro and Marion Ranchet's first 5 predictions of 2025, covering major trends and shifts in the ever-evolving and choppy seas of the media industry. From YouTube's growing dominance on television screens to Netflix's evolving strategies, to the rise of hard bundles in streaming, and to the future of collaboration between broadcasters and tech giants - Evan and Marion explore the innovations, partnerships, and consumer behaviors of the future. With insights from both European and North American perspectives, this episode offers a comprehensive look at what’s next in the chaotic world of media.
Tune in next week for the continuation with five more predictions!
Canal+ / StudioCanal data referenced in the episode...
"Significant Share of Recurring Revenue - 85% of Retail Subscriber Base On A 1 or 2 Year Commitment In France & Poland | -50% Less Churn Compared To Overall Subscriber Base In France | STEADY Revenues During Covid-19 Pandemic and Hollywood Strike | 9,400 Titles In StudioCanal Library Providing A Recurring Source of Licensing Revenues"
"85% of Canal+ Subscribers Base With A Commitment Contract" "46% Of Subscribers Loyal To Canal+ For Over 10 Years" "25% Of Subscribers Loyal To Canal+ For Over 20 Years"
In the inaugural episode of The Media Odyssey, Evan Shapiro and Marion Ranchet delve into the evolving dynamics of the global media landscape. With Evan representing the U.S. perspective and Marion providing insights from Europe, this podcast explores the intersections and contrasts of media trends on both sides of the Atlantic. In this episode, Evan and Marion review and rate their media predictions for 2024. Marion elaborates on her forecast regarding European broadcasters' increasing adoption of AVOD (Ad-supported Video on Demand) and FAST (Free Ad-supported Streaming Television) hubs, such as “M6’s collaboration with Pluto TV, JOIN’s extensive AVOD catalog in Germany, and ITVX’s expansion in the UK.” Evan adds U.S. parallels, discussing Sling and DirecTV’s moves in FAST, and the broader implications of these shifts for content distribution strategies. A major theme in the discussion is the convergence of media models, with AVOD, FAST, and subscription-based services blending to meet changing consumer expectations. Yet, there are challenges and opportunities presented by these transformations, including the influence of platforms like YouTube as a dominant service. An ongoing trend is the convergence of media and tech. Evan argues that Oracle's financial influence on Paramount signifies the beginning of a broader trend, with potential for more tech giants like Amazon, Apple, and Microsoft to make significant acquisitions in the media space. The conversation expands to consider Netflix’s potential ventures into gaming or music, showcasing the strategic evolution of major players in the entertainment industry. Reflecting on surprises from 2024, Evan highlights Spotify’s unexpected profitability and operational resilience, plus the ongoing battle over sports rights, while Marion celebrates France’s thriving media market, citing examples like TF1 Plus, M6’s streaming relaunch, and the innovative coverage of the Paris Olympics. These reflections, AND MANY MORE included in the episode, underscore the diverse developments shaping global media. The episode concludes with a teaser for the next installment, where the hosts will make bold predictions for 2025.
RECAPPING CES 2025: BONUS EPISODE
14 Jan 2025
00:12:01
Martha & Mergers & Media, Oh My!
From the market maneuvers of Fubo and Disney to Evan's presentation alongside Martha Stewart and much much more. In this BONUS EPISODE, Marion and Evan chat all things CES.
WATCH THE VIDEO POD ON OUR YOUTUBE - https://youtu.be/yoRsQk15ryA
Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8
(00:00) - Introduction and Initial Impressions of CES
(00:30) - Media Presence and General Observations
(01:08) - Key Announcements and Predictions
(01:31) - AI in Television and Personal Experiences
(03:10) - Disney, Fubo, and Industry Movements
(04:43) - Meeting Martha Stewart and Presentation Highlights
(06:58) - Parties, Tattoos, and Networking
(08:27) - Curated Dinners and Final Thoughts
PREDICTING 2025 MEDIA (PART 2)
16 Jan 2025
00:27:07
2025 is about In-Game Ads & The Creator Economy. McDonalds, Chick-fil-a and Duolingo are the Creators we never knew we needed.
Tune in for PART 2 of Evan Shapiro and Marion Ranchet's bold predictions for the media landscape in 2025. They explore the rise of brands as creators, AI's growing role in the industry, and the increasing demand for live content. Evan and Marion discuss everything from AI to the evolution of advertising in games and the Creator Economy's impact on traditional media. Plus, our hosts dive into the challenges facing connected TV and what it will take to thrive in the fast-paced world of streaming.
WATCH THE VIDEO POD ON OUR YOUTUBE - https://youtu.be/5fWOQzr4Pbk
Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8
(13:51) - Gaming Ads and the Future of Advertising
(17:59) - The Creator Economy Takes Over
(21:15) - Connected TV and OS Wars
(23:54) - Conclusion and Future Format
MERGING AHEAD
23 Jan 2025
00:41:28
Place your bets! FUBO-HULU ante up in the battle of streaming. Will ROKU cash out and sell? Will Apple ROLL THE DICE and hit the table? Who's ALL IN and who's BLUFFING?
Evan Shapiro and Marion Ranchet delve into the steaming pot of mergers and acquisitions in media. They'll explore the motivations, consequences, and implications of the latest deals shaping the industry. Today, the stakes have never been higher.
Marion's Substack, Streaming Made Easy goes PREMIUM! Each week, Streaming Made Easy aims to equip you with insights and analysis that deepened your understanding of the European Streaming Video Landscape always with an eye on what was happening internationally. As listeners of this podcast, you can get Streaming Made Easy Premium for a year at 149.99€ (instead of 179.99€) here: https://marionranchet.substack.com/themediaodyssey
WATCH THE VIDEO POD ON OUR YOUTUBE - https://youtu.be/tEy7AQirDCQ
Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8
(05:43) - International Implications of the Merger
(08:12) - Vivendi and Canal Plus Spin-Off
(10:39) - Challenges in Mergers and Acquisitions
(14:07) - Advertising Agency Mergers
(19:02) - Apple's Potential Acquisitions
(19:16) - Roku's Market Position and Future
(20:00) - Impact of Mergers and Acquisitions on Jobs
(22:15) - Apple's Content Strategy and Warner Bros. Discovery
(24:48) - Gaming Industry Mergers
(26:57) - European Broadcasting and Telco Mergers
(30:07) - Public Service Broadcasters in the UK
(37:09) - Conclusion and Announcements
WHY NETFLIX WILL STOP REPORTING SUBS
30 Jan 2025
00:37:36
TMO listeners receive a 100£ discount when they register for MIP London using the promo code: MLONDAUOVIS-C Click HERE to get your ticket to the show TODAY!
In this episode of The Media Odyssey, Evan Shapiro and Marion Ranchet tackle the latest in media and tech. They dive into the TikTok controversy and future ownership possibilities. The duo also unpacks Netflix’s Q4 earnings, discussing subscriber growth, the rise of creator-led content, and the company’s evolving ad business. Could Netflix acquire TikTok? Finally, Evan and Marion will be recording their first live podcast recording at the inaugural MIP London!
WATCH THE VIDEO POD ON OUR YOUTUBE - https://youtu.be/ab6mmqBmcAw
Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8
(24:09) - Netflix's Audience and Acquisition Strategies
(26:30) - WWE and Netflix's Retention Strategy
(30:18) - Future Prospects and Challenges for Netflix
(32:38) - Upcoming Live Podcast Announcement
OVERCOMING FEAR OF FINDING OUT WITH CHANNEL 4
06 Feb 2025
00:34:35
BROADCASTERS x YOUTUBE
In this special episode of The Media Odyssey, Evan and Marion welcome their first-ever guest, Matt Risley, Managing Director of 4Studio at Channel 4. Channel 4 has made a bold shift in its approach to YouTube—transforming it from a marketing tool to a primary broadcast and monetization platform. Matt shares - in an exclusive for The Media Odyssey - insights and data on how the network tested, adapted, and expanded its YouTube presence, the challenges faced, and the data-driven results that followed. YouTube strategy for traditional media, with a particular focus on public service media and broadcasters.
Check out Channel 4's creator-led Youtube channel HERE!
TMO listeners receive a 100£ discount when they register for MIP London using the promo code: MLONDAUOVIS-C Click HERE to get your ticket to the show TODAY!
Channel 4’s social audiences thrive, driven by YouTube and Channel 4.0
Channel 4 led British broadcasters’ embrace of social in 2024, as YouTube audiences for full episodes of hit shows such as First Dates, Murder Case: Digital Detectives and Grand Designs swelled by more than two-and-a-half times (+169% year on year).
Newly released data for 2024 highlights Channel 4’s social leadership: its main YouTube channel saw higher average views per video than equivalent channels from the BBC, ITV and Channel 5, as well as more views than ITV, Sky and Channel 5. Channel 4 News also drove higher average views per video on YouTube than ITV News and Sky News*.
The success helped Channel 4 amass more than 2.3 billion views across its social output in 2024, up 5.5% year on year, driving it towards the aim in its Fast Forward strategy of growing social views.
The data also reveals the success of Channel 4’s strategy to reach young viewers via YouTube, with views of full episodes up 169% year-on-year, surpassing 110 million organic views in the UK. Hit shows included Gogglebox and First Dates, drawing in 4.3 and 2.9 million views respectively, while its Channel 4 Documentaries channel drove interest from viewers with series such as Murder Case: Digital Detectives (4.2 million views), 60 Days On The Estates(2.7 million views) and To Catch A Copper (2.5 million views).
Digital-first youth brand Channel 4.0 serves original digital content across YouTube and social platforms. It enjoyed a stellar year in 2024, with a doubling (+99% year on year) in growth across all social platforms - driven by series including Harry Pinero’s Worst In Class (8.4 million UK views), Minor Issues (7.9 million UK views) and Tapped Out (3.1 million UK views).
Among all Channel 4 social platforms, TikTok - across the seven niche, genre-specific channels it now operates - posted the biggest annual audience growth with an 81% rise from 2023. Married At First Sight UK was one of big successes with multiple videos driving millions of views, including the series teaser earning 14.5 million UK views. This clip from 24 Hours in A&E drove 5.5 million UK views while 24 Hours in Police Custody pulled in 3.6 million UK views.
Matt Risley, Managing Director, 4Studio, said: “Today’s news highlights Channel 4’s leadership on social, as we lead the way in extending the reach of public service media to digital natives, while delivering against our Fast Forward targets. The data also highlights the unique appeal of Channel 4’s social expertise to brands: driven by world-class content from our Commissioning team, unrivalled social expertise from 4Studio, Channel 4 Sales’ ability to match brands’ storylines to a social audience, plus the capability of our distribution team to curate innovative platform partnerships.”
Sacha Khari, Channel 4’s Head of Digital Commissioning, said: “In just two years, we’ve built a huge global fan base for British-made original content across YouTube and social platforms, delivering quality entertainment and factual programming wherever our viewers choose to watch. Growing this digital network has created incredible opportunities for my team to collaborate with UK producers, creators and brands - bringing Channel 4 values and award-winning content to young audiences. I’m excited to share more in the coming months about how we’re building on this success.”
Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8
(06:18) - Experimentation and Data-Driven Decisions
(06:50) - Monetization and Sales Strategy
(11:06) - Audience Engagement and Content Strategy
(28:29) - Future Plans and Upcoming Reports
(29:12) - Conclusion and Upcoming Events
YOUR BRAIN ON ADVERTISING
27 Feb 2025
00:31:54
On this special episode of The Media Odyssey, hosts Evan Shapiro and Marion Ranchet sit down with Tony Marlow, Chief Marketing Officer at LG Ad Solutions, to explore the ongoing transformation of television advertising. They dive into The Big Shift—how consumer habits moved from traditional TV to streaming and the growing acceptance of ad-supported content.
Tony shares insights from LG Ads' latest research, highlighting that not only do most viewers use ad-supported streaming, but many actually prefer it. The conversation touches on shoppable TV, CTV ad targeting, and the role of AI in advertising, along with the psychological principles that influence consumer behavior.
Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8
00:00 Welcome Tony Marlow / The Big Shift in Advertising 12:17 The Home Screen as a Launchpad 23:02 The Future of Shoppable TV and AI in Marketing
DISNEY, GOOGLE & SPOTIFY, OH MY Marion Ranchet and Evan Shapiro dissect Disney, Alphabet/YouTube, and Spotify’s 2024 earnings, exploring Disney's struggle for streaming profitability, digital ad trends, YouTube as TV-first platform, and Spotify’s surprise turnaround.
TMO listeners receive a 100£ discount when they register for MIP London using the promo code: MLONDAUOVIS-C Click HERE to get your ticket to the show TODAY!
FLY, EAGLES FLY! After an electric Super Bowl victory, Marion and Evan return to their mics to explore how streamers like Netflix and Amazon are shifting to mass-market content in a bid to capture advertising dollars—raising the question of, "Are streamers becoming the new traditional broadcasters?" With insights into the challenges of live sports streaming and the evolving strategies of media giants, this episode is all about the way we watch our teams.
TMO listeners receive a 100£ discount when they register for MIP London using the promo code: MLONDAUOVIS-C Click HERE to get your ticket to the show TODAY!
WATCH THE VIDEO POD ON OUR YOUTUBE - https://youtu.be/gcKfiFjy6ok
00:00 Cold Open and Introduction 00:43 Super Bowl Victory and Episode Overview 01:08 Shoutout to Los Angeles and World Central Kitchen 01:52 Basketball Talk and Personal Stories 02:52 Impact of Sports Rights on Streaming 04:57 Netflix and the Changing Content Landscape 11:34 Streamers Shifting to Traditional TV Models 14:09 Sports Bundles and Market Fragmentation 19:01 Fragmentation in Media and Sports Broadcasting 20:14 The Impact of Streaming on Traditional Broadcasting 22:07 Technical Challenges in Streaming Major Events 26:08 The Rise of Women's Sports 32:05 The Financial Viability of Sports Streaming Services 36:05 Piracy and Pricing Issues in Sports Broadcasting 36:53 Concluding Thoughts and Future Outlook
Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8
WHAT ARE THE METRICS THAT MATTER NOW? Evan Shapiro and Marion Ranchet dive into cross-platform measurement, the top priority for ad buyers in 2025 and a growing challenge worldwide. They explore how fragmented data, inconsistent standards, and a lack of collaboration between broadcasters and platforms are making it harder to track audiences across TV, streaming, mobile, and more. The conversation highlights why standardized, transparent measurement is critical for advertisers and the industry’s future. They debate whether having multiple competing measurement systems sparks innovation — or just adds confusion — as the media landscape rapidly evolves.
Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8
(00:38) - Importance of Cross-Platform Measurement
(00:49) - U.S. Data Insights
(01:29) - European Perspective on Measurement
(02:14) - Big Data Solutions for TV Measurement
(03:27) - Streaming vs. Broadcast TV
(05:33) - Four-Screen Viewing in the UK
(07:19) - Challenges in Cross-Platform Measurement
(11:08) - Future of TV and Digital Advertising
(23:57) - Conclusion and Farewell
SIZING THE CONTENT ECONOMY - Live from MIP London!
20 Mar 2025
00:31:13
In this FIRST EVER live recorded episode of The Media Odyssey at MIP London, Evan and Marion dive into the evolving landscape of the content economy, the impact of streaming giants pivoting towards sports, shifts in streaming investment, and the growing influence of AVOD and FAST platforms. They also welcome Ryan Afshar (VP, Publishers & Platforms at LG Ad Solutions) for a deep dive into the FAST ecosystem and how television manufacturers like LG are reshaping the way audiences discover and consume content.
Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8
In this episode of "Chatting at SXSW", Evan Shapiro speaks with Nicki Sheard, CEO of Brands and Licensing at BBC Studios, about how the company monetizes its vast content library globally. Sheard highlights the success of Bluey, which was the most-streamed TV show in the U.S. in 2024 and has grown into a massive franchise with consumer products, stage shows, a movie in development, and upcoming integration into Disney parks. BBC Studios strategically distributes its brands, including Doctor Who, Top Gear, and BBC Earth, across multiple platforms—linear TV, streaming, social media, and YouTube, where it now has 90 active channels. Sheard discusses how digital-first content can fuel traditional broadcast deals and how multi-platform exposure is essential for building lasting franchises. While some kids' brands originate online and transition to traditional media, she notes that long-term success still depends on content quality and authenticity.
Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8
(00:17) - Role and Responsibilities at BBC Studios
(00:49) - Exploring BBC Brands and Bluey's Success
(02:06) - Bluey's Distribution and YouTube Strategy
(03:52) - Building a Global Brand
(04:35) - Challenges in Children's Media
(05:16) - Future of Kids' Brands and Conclusion
CHATTING AT SXSW: Steve Bagdasarian | Comscore
16 Mar 2025
00:08:48
On this episode of "Chatting at SXSW", Evan Shapiro sits down with Steve Bagdasarian, Chief Commercial Officer of Comscore. They discuss the shift from traditional broadcast measurement to cross-platform, the increasing role of programmatic advertising and psychographic-based targeting, as well as the evolving landscape of media measurement and advertising, focusing on multi-currency vs. multi-measurement models and how Comscore differentiates itself with its granular, locally-driven measurement approach.
Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8
(00:18) - Role and Responsibilities of a Chief Commercial Officer
(00:57) - Measurement and Cross-Platform User-Centric View
(01:12) - Panel Discussion on User-Centric Era
(01:22) - CommScore's Differentiation in the Market
(01:31) - Future of Measurement and Media Buying
(03:26) - Granular Data and Programmatic Media
(03:46) - Market Intelligence and Future Predictions
(05:44) - Optimization and Personalization in Media
(07:00) - Investment Strategies for Upfronts and New Fronts
(07:45) - Conclusion and Final Thoughts
CHATTING AT SXSW: Mike Sid | Ateliere
16 Mar 2025
00:08:31
Mike Sid (Senior Business Acceleration Office at Ateliere) joins Evan Shapiro at SXSW 2025! The conversation touches on the evolving media landscape, emphasizing how creators must adapt to multi-platform distribution and fast-paced content demands. Ateliere helps do just that. Mike Sid highlights how Ateliere’s technology enables both small creators and large production companies to improve workflow efficiency, reduce costs, and accelerate content delivery. Their tools allow remote collaboration, real-time editing, and rapid content turnaround, making professional-grade production more accessible.
Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8
Connect with us on Linkedin: Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/ Marion Ranchet - https://www.linkedin.com/in/marionranchet/
Newsletters: Marion Ranchet - https://marionranchet.substack.com/ Evan Shapiro - https://eshap.substack.com/
(00:00) - Introduction and Event Overview
(00:29) - Introducing Atelier and Its Products
(00:40) - Live Production Revolution
(01:30) - Simplifying Content Distribution
(01:59) - Empowering Creators with Atelier
(03:00) - Professional Grade Production for All
(03:33) - Customization and Flexibility in Production
(04:06) - Panel Discussion Preview
(05:14) - Reality TV and Modern Content Challenges
(07:05) - Remote Production Innovations
(08:10) - Conclusion and Thanks
CHATTING AT SXSW: Ruth Berry | ITV Studios
16 Mar 2025
00:09:55
In this episode of "Chatting at SXSW", Evan Shapiro interviews Ruth Berry, President of Global Partnerships & Zoo 55 at ITV Studios, about the network's evolving content strategy. Berry explains how ITV Studios, which operates in 13 markets with 60 production companies, is adapting to changing viewer habits by expanding into digital platforms through Zoo55, ITV’s digital studio. Zoo55 helps repurpose existing content—like Love Island, Hell’s Kitchen, and River Monsters—to reach new, younger audiences on platforms such as YouTube, gaming, and FAST channels. She highlights how audiences now consume long-form content in non-traditional ways, with YouTube on connected TVs becoming a significant distribution method. Berry also emphasizes the importance of experimenting with digital engagement, noting that ITV's approach is to "test and learn" without fear of cannibalizing traditional television viewership. This strategy allows ITV to maximize the value of its content while staying ahead of industry shifts.
Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8
In this episode of "Chatting at SXSW", Evan Shapiro speaks with Lydia Daly, EVP, Head of Advertising Research and Insights at Paramount, about how brands navigate the rapidly evolving cultural landscape. Daly's team studies audience behaviors, market trends, and cultural shifts to help advertisers make informed, data-driven decisions. She highlights the increasing velocity of cultural change, where trends emerge and disappear quickly, making it challenging for brands to determine when and how to engage. Daly emphasizes that brands must develop social listening capabilities, understand trend cycles, and establish clear brand guidelines to navigate this fast-moving space effectively. She also notes that partnering with established content creators or platforms can help brands stay relevant without taking on the full burden of trend management alone.
Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8
(02:03) - Generational Studies and Creative Strategy
(03:11) - Velocity of Culture and Brand Adaptation
(04:15) - Brand Strategies and Social Listening
(05:24) - Understanding Trends and Signals
(06:23) - Importance of Brand Guidelines
(07:03) - Working with Publishers and Content Creators
(07:38) - Panel Discussion and Closing Remarks
SUPER BUNDLING
13 Mar 2025
00:34:50
HOW IS BUNDLING RESHAPING MEDIA TODAY? In this episode of TheMedia Odyssey, hosts Evan Shapiro and Marion Ranchet dive deep into the world of subscription bundling with special guest Anil Malhotra, co-founder of Bango. They explore how the digital subscription economy is evolving, why consumers are increasingly turning to indirect subscription bundles, and how bundling can drive brand loyalty and lower churn rates. From streaming services to AI tools and retail subscriptions, Anil shares fascinating insights from Bango’s latest research report, Subscriptions Assemble, revealing key trends shaping the bundle economy. Learn more about how telcos, retailers, and even social media platforms are becoming key bundlers, and why the "digital vending machine" is revolutionizing the way subscriptions are managed.
Check out Bango's, "Subscription's Assemble" HERE (tap to go).
Anil Malhotra (Co-Founder, Bango): Anil is responsible for Bango’s global marketing activities and partnerships with app store, OEMs and global network operators. Anil has extensive experience of creating successful partnerships between fast-moving innovators and major market players. Before co-founding Bango, Anil developed global partnerships for Cyberlife Technology, one of Europe’s leading computer games technology developers, which resulted in the licensing of the company’s AI technology to the world’s leading games publishers including Warner and Hasbro. Before that he worked with Bango Exec Chair Ray Anderson at IXI, establishing a technology called X.desktop as the global user interface standard for networked computers.
Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8
(00:59) - Bango's Expertise in Subscription Bundling
(02:03) - The Evolution of Subscription Services
(05:45) - Case Studies: Successful Bundling Examples
(09:28) - Consumer Behavior and Research Insights
(18:08) - Global Trends and Future of Bundling
(32:50) - Conclusion and Final Thoughts
TESTING & LEARNING: The CBC Case Study
24 Apr 2025
00:38:29
In this episode of The Media Odyssey, Evan Shapiro and Marion Ranchet sit down with Paul McGrath, Senior Director of Entertainment Strategy and Audience Development at CBC, to explore how Canada’s public broadcaster is navigating the shift from linear to digital media. Paul shares the inside story of CBC’s strategic pivot toward YouTube as a major distribution and engagement platform. From launching CBC Gem to building out a portfolio of 50+ YouTube channels, McGrath explains how his team grew total watch time by 65%, with long-form content (20+ minutes) accounting for nearly half of total usage despite being only 20% of the uploads.
Key takeaways:
CBC’s test-and-learn approach to windowing content across platforms
Why fears of YouTube cannibalizing CBC Gem proved unfounded
The data-backed “flywheel strategy” that drives younger audience reach and monetization
CBC’s collaboration with YouTube and their evolving FAST and OTT revenue model
Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8
Connect with us on Linkedin: Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/ Marion Ranchet - https://www.linkedin.com/in/marionranchet/
Newsletters: Marion Ranchet - https://marionranchet.substack.com/ Evan Shapiro - https://eshap.substack.com/
(00:00) - Introduction and Myth Busting
(00:58) - Welcoming the Special Guest: Paul McGrath
(01:30) - Understanding CBC's Strategy and Operations
(03:01) - Funding Model and Streaming Focus
(03:59) - The YouTube Strategic Bet
(06:58) - Challenges and Concerns: Cannibalization
(09:47) - Implementation and Initial Steps
(11:50) - Content Strategy and Publishing
(15:30) - Analyzing the Results and Impact
(28:18) - Future Plans and Final Thoughts
STREAMING EUROPE
17 Apr 2025
00:53:05
In this episode of The Media Odyssey, Evan Shapiro and Marion Ranchet travel to Lyon, France to sit down with Bedrock CEO Jonas Engwall to explore how European broadcasters are quietly leading a streaming transformation. From free, ad-supported platforms to collaborative infrastructure, the trio unpacks why Bedrock’s tech backbone is helping legacy media compete with global giants — and why Europe’s streaming future may lie in radical cooperation over direct competition.
Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8
Connect with us on Linkedin: Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/ Marion Ranchet - https://www.linkedin.com/in/marionranchet/
Newsletters: Marion Ranchet - https://marionranchet.substack.com/ Evan Shapiro - https://eshap.substack.com/
(00:00) - Introduction and License Fee Discussion
(00:28) - Welcome to the Media Odyssey Podcast
(00:45) - European Streaming Landscape
(02:37) - Public Broadcasting vs. Commercial Streaming
(03:49) - Challenges and Innovations in European Streaming
(05:13) - The Role of Local Broadcasters
(10:55) - Generational Shifts and Streaming Habits
(22:18) - Importance of User Experience in Streaming
(23:13) - Introducing Jonas and Bedrock Streaming
(23:53) - Evolution of Streaming Content in Europe
(25:10) - The Birth of Bedrock
(27:05) - Challenges and Strategies for European Broadcasters
(29:37) - The Bedrock Platform: A Unified Approach
(33:00) - Collaborative Innovation and Growth
(38:29) - Future of Pan-European Streaming
(47:42) - Conclusion and Final Thoughts
PREDICTING THE UPFRONTS
10 Apr 2025
00:40:14
Is Digital Still A Safe Bet? From economic uncertainty to the rise of connected TV, Evan Shapiro and Marion Ranchet predict a more cautious, data-driven Upfronts season where flexibility trumps tradition. With brands holding back big commitments, digital giants like YouTube, Meta, and Amazon stand to gain as safer, more measurable bets.Evan forecasts a continued move away from chunky upfront deals in favor of platforms that offer agility and proven ROAS. The Media Odyssey welcomes Ioanna Protogiannis (Sr. Director, Measurement and Reporting Solutions at LG Ad Solutions) who highlights the growing importance of first-party data, smart segments, and real-time measurement in campaign planning.
Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8
Connect with us on Linkedin: Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/ Marion Ranchet - https://www.linkedin.com/in/marionranchet/
Newsletters: Marion Ranchet - https://marionranchet.substack.com/ Evan Shapiro - https://eshap.substack.com/
(00:00) - Introduction and Debate Teaser
(00:28) - Welcome to The Media Odyssey
(00:36) - Discussing the Upfront Season
(01:33) - Spotter's Unique Approach
(02:09) - Spotter's Focus on Creators
(02:48) - YouTube as the New TV
(05:13) - Advertising Trends and Strategies
(10:54) - The Role of Big Tech in Advertising
(15:32) - The Upfront Buying Process
(18:49) - Locking in Prices and Tent Pole Programming
(20:06) - The Historical Context of Upfronts
(21:17) - Predictions for the Ad Economy
(25:13) - Interview with Ayana Proteges
(25:39) - The Role of Data in CTV Advertising
(28:34) - The Importance of Third-Party Partnerships
(37:10) - The Future of Measurement and AI in Advertising
(39:33) - Conclusion and Final Thoughts
TAKING A CLOSER LOOK AT: Comcast & Canal+
03 Apr 2025
00:27:03
In Episode 14 of The Media Odyssey, Marion Ranchet and Evan Shapiro conduct a deep dive on the evolving strategies of Canal+ and Comcast. Canal+ stands out for its global expansion—especially in Asia and Africa—despite challenges with high content costs and navigating a digital shift. Comcast, on the other hand, is facing broadband stagnation and controversy over its decision to spin off low-margin cable networks into a new company, raising concerns about long-term growth. Both companies reflect the broader struggle of legacy media adapting to a user-driven, digital-first world. Check out this week's episode to hear more!
Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8
Connect with us on Linkedin: Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/ Marion Ranchet - https://www.linkedin.com/in/marionranchet/
Newsletters: Marion Ranchet - https://marionranchet.substack.com/ Evan Shapiro - https://eshap.substack.com/
(00:00) - Introduction and Strategic Advice
(00:28) - Welcome to the Media Odyssey Podcast
(01:07) - Case Study: Canal Plus
(01:46) - Canal Plus: Global Reach and Growth
(03:58) - Canal Plus: Revenue and Profit Analysis
(05:38) - Challenges and Digital Transformation
(10:10) - Case Study: Comcast
(11:53) - Comcast: Revenue and Profit Breakdown
(12:31) - Comcast: Spin-off Strategy
(21:03) - Comparing Canal Plus and Comcast
(23:49) - Conclusion and Viewer Engagement
FIXING TV'S UX
27 Mar 2025
00:40:27
In this episode of The Media Odyssey podcast, Evan Shapiro and Marion Ranchet dive into the frustrating user experience of streaming platforms and the growing crisis in content discoverability. With insights on interface design, consumer behavior, and the rise of super apps, Marion and Evan explore how platforms like Roku and Amazon are the new gold standard in the entertainment landscape. In a very special segment, guest Calle Sjönell introduces Swipefinder, a Tinder-style app that helps users find what to watch faster—while unlocking new monetization opportunities for streamers.
To learn more about Swipefinder - https://www.swipefinder.com/
Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8
Connect with us on Linkedin: Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/ Marion Ranchet - https://www.linkedin.com/in/marionranchet/
Newsletters: Marion Ranchet - https://marionranchet.substack.com/ Evan Shapiro - https://eshap.substack.com/
(00:00) - Introduction and Podcast Welcome
(00:30) - Nerding Out on User Interface and Experience
(01:03) - Panel Discussion Insights and Data
(02:19) - Consumer Frustrations with Streaming Services
(03:32) - App Usage and Viewing Habits
(05:53) - Linear vs On-Demand Viewing
(13:09) - The Role of AI in Media
(15:27) - Monetizing the Home Screen
(17:54) - Introducing Swipe Finder with Callie Chanel
(20:15) - Introduction to Swipe Finder
(20:19) - How Swipe Finder Works
(20:52) - User Experience and Features
(21:49) - White Label Product for Streamers
(22:06) - Revenue Opportunities with Swipe Finder
(26:14) - Business Model and Integration
(27:58) - Expanding Swipe Finder to Other Markets
(31:46) - The Future of Entertainment Platforms
(35:12) - Conclusion and Final Thoughts
PIVOTING CAREERS IN MEDIA with Jazz Pitcairn and Katrina Craigwell
15 May 2025
00:36:55
Double duty! This week, Evan sits down with Katrina Craigwell, head of products at JP Morgan Chase, and acclaimed writer/director Jazz Pitcairn to discuss building resilient careers, making bold pivots, and the power of curiosity, networks, and hustle in a rapidly shifting industry.
Whether you’re looking to make a career transition, advance in your current field, or just stay ahead of the curve, Katrina and Jazz offer actionable advice to help you thrive in today’s fast-paced world. Tune in for an inspiring discussion on how to turn challenges into opportunities and keep your career evolving.
Check out Katrina’s podcast “Am I On Mute” here: https://podcasts.apple.com/gb/podcast/am-i-on-mute/id1676637019
Key Takeaways:
Transferable skills are power: Recognizing and leveraging core strengths—like storytelling, communication, and strategic thinking—enabled both Katrina and Jazz to navigate across industries and roles with confidence.
Networks open doors: Strong professional relationships and consistent, genuine outreach led to career-defining opportunities and long-term support.
Adaptability is essential: From layoffs to visa challenges to switching industries, success comes from embracing uncertainty, learning quickly, and staying open to change.
Timing matters: Seizing opportunities quickly—like responding to job leads right away or being the first to follow up—proved crucial in standing out and moving forward.
Connect with us on Linkedin: Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/ Marion Ranchet - https://www.linkedin.com/in/marionranchet/
Newsletters: Marion Ranchet - https://marionranchet.substack.com/ Evan Shapiro - https://eshap.substack.com/
(00:00) - Introduction and Podcast Overview
(00:47) - Career Sustainability in Media
(01:53) - Guest Introduction: Katrina Craigwell
(02:17) - Katrina's Career Journey
(05:00) - Lessons from GE and Career Transitions
(07:39) - Networking and Career Growth
(21:59) - Guest Introduction: Jas P. Karen
(22:27) - Jas's Career Path and Achievements
(24:00) - Navigating the Film Industry
(32:24) - Pursuing Passion Projects and Future Plans
(36:27) - Conclusion and Final Thoughts
KIDDING ABOUT TV with Jo Redfern
08 May 2025
00:30:10
Jo Redfern, a kids media veteran and Founder of Futrhood Media, joins the pod this week for a deep dive into the future of youth content and the evolving business models shaping it. From launching Peppa Pig and leading BBC Children’s brands to advising global sports leagues and creators, Jo brings decades of frontline insight into the radical transformation of how young audiences engage with content. They unpack the rise of YouTube and Roblox, the creator economy’s growing dominance, and why IP owners must now think like marketers, developers, and distributors across every platform.
Learn why attention spans aren’t dying—they’re evolving—and how hits like Bluey, Miss Rachel, Amazing Digital Circus, and Kid Cowboy signal a shift from traditional commissioning to iterative, audience-first storytelling. It’s a masterclass in kids content, creator strategy, and the business of staying relevant in a fractured, always-on media ecosystem.
Interest Spans > Attention Spans: Kids don’t lack attention—they lack interest in outdated formats. When content is relevant, their engagement is deep and sustained, especially on platforms like YouTube and Roblox.
YouTube is Now 'Prime Time' for Kids: For Gen Z and Gen Alpha, YouTube is the default TV. It’s their entertainment source, search engine, and learning platform—often consumed on connected TVs, not just phones.
Fluid, Platform-Agnostic Consumption: Young audiences navigate seamlessly across YouTube, TikTok, Roblox, Netflix, and Disney+. Barriers like subscriptions or clunky interfaces lose them fast.
YouTube is a Launchpad for Franchises: Hits like Cocomelon, Amazing Digital Circus, and Mighty Little Bheem started on YouTube, proving it’s the new R&D lab for global IP development.
Studios Must Think Like Creators: Success now requires a “husk and all” approach: full IP strategy across TikTok, YouTube, streaming, merchandise, and live events. Creators test, iterate, and engage nimbly—traditional media must adapt or fall behind.
Fragmentation Is the New Normal: There is no single path to scale anymore. Smart media companies build infrastructure to serve many niches well, instead of trying to serve mass audiences with a one-size-fits-all model.
Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8
Connect with us on Linkedin: Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/ Marion Ranchet - https://www.linkedin.com/in/marionranchet/
Newsletters: Marion Ranchet - https://marionranchet.substack.com/ Evan Shapiro - https://eshap.substack.com/
(00:00) - Introduction and Special Guest Announcement
(00:30) - Guest's Background and Expertise
(02:13) - Evolution of Kids' Media Consumption
(04:03) - Platform Preferences and Viewing Habits
(07:41) - The Role of IP and Content Strategy
(14:48) - The Creator Economy and Its Impact
(24:53) - Adapting to Media Changes
(27:15) - Conclusion and Podcast Wrap-Up
WAGING THE CTV OS WARS with Alan Wolk
01 May 2025
00:33:34
In this episode of The Media Odyssey, host Marion Ranchet welcomes Media Analyst and TVREV Co-Founder Alan Wolk for a deep dive into the ever-evolving Connected TV landscape. Marion and Alan dissect the current lull in CTV innovation, the strategic missteps of new entrants like The Trade Desk, and the rising competition among legacy OS manufacturers, big tech players, and fast-growing indie platforms like Titan and TiVo. They also explore how fast channels, contextual advertising, and shoppable TV are shaping the industry's future—and why measurement, monetization, and buyer confusion remain major hurdles. From Roku’s platform revenue power play to Amazon and Google’s growing ambitions, this candid conversation maps out the power dynamics defining the TV OS wars.
Alan Wolk: Alan Wolk is Co-Founder and Lead Analyst at the legendary media analyst firm TVREV. Wolk has established himself as one of the industry's most influential thought leaders, especially noted for his deep understanding of the intersection of streaming and advertising. What sets Wolk apart is his unique ability to demystify complex ideas in a manner that's easily understandable yet never oversimplified. This talent makes him a sought-after writer, speaker, and consultant, striking a rare balance between depth and accessibility in his communications. He regularly speaks about the future of television, both at conferences and to anyone who’ll listen.
Key Takeaways:
The Trade Desk’s failed attempt to enter the TV OS space highlights just how tough it is to crack a market dominated by legacy players and bundled ecosystems.
Without consolidation, the fragmented TV OS landscape—spanning big tech, OEMs, and indie platforms—risks stalling innovation and confusing consumers.
CTV still hasn’t delivered on its promise of precision targeting, with broken measurement standards and unreliable data holding back growth.
Despite the hype, shoppable TV hasn’t taken off—because no one wants to pause a show in front of friends to buy sunglasses.
Indie OS players like TiVo, Titan, and Whale are using FAST channels and contextual ad tech to differentiate and win over TV manufacturers.
Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8
Connect with us on Linkedin: Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/ Marion Ranchet - https://www.linkedin.com/in/marionranchet/
Newsletters: Marion Ranchet - https://marionranchet.substack.com/ Evan Shapiro - https://eshap.substack.com/
(00:00) - Introduction and Host Change
(00:54) - Welcoming the Guest: Alan Walk
(01:54) - Discussion on TV OS Wars
(02:51) - The Trade Desk's Entry into the Market
(03:17) - Challenges in the US Market
(05:12) - Sonos and the Volume Game
(05:59) - Apple's Struggles in the TV Market
(09:01) - Big Tech's Role in TV OS Wars
(11:00) - Independent OS Players
(13:42) - Content Hubs and Advertising
(17:44) - Challenges in CTV Advertising
(23:39) - Shoppable TV: Current State and Future
(26:39) - Upcoming Events and Expectations
(29:15) - Conclusion and Farewell
OPTIMIZING IP ON SOCIAL
29 May 2025
00:39:02
This week on The Media Odyssey podcast, Evan and Marion join to delve into the fast-evolving world of digital content distribution, with a behind-the-scenes look at one of YouTube’s most powerful enablers: Merzigo. Joining the show is Dilip Bala, SVP & GM of Merzigo U.S., to unpack how the company helps IP owners—from broadcasters to studios—unlock serious revenue and global reach through platform-specific strategy, content optimization, and data-driven localization.
From reviving old dramas with fresh life to proving that YouTube can actually boost TV ratings, this episode is packed with surprising insights and real-world case studies—including why Facebook might just be the industry's best-kept secret. If you're navigating the future of media, this is one conversation you don't want to miss.
Thank you Dilip for joining the pod! Dilip Bala: LinkedIn
Key Takeaways:
YouTube is an Undervalued Powerhouse: Traditional broadcasters still hesitate to fully embrace YouTube, but as Merzigo’s success shows, the platform offers massive global reach and revenue potential—especially when content is tailored to platform-specific behaviors.
Localization Unlocks Global Growth: Merzigo’s strategic dubbing and cultural adaptation of content—especially for diasporas in high-CPM markets—has turned back-catalog shows into unexpected global revenue drivers.
Facebook is a Sleeper Opportunity: Often overlooked, Facebook still offers massive scale. With the right short-form strategy, content can thrive—especially in reality and game show formats optimized for sharing and mobile-first viewing.
Same Content, Different Audiences: The exact same show can reach entirely different demographics across platforms—YouTube often captures younger viewers that traditional TV and even FAST channels struggle to reach, highlighting the need for multi-platform distribution strategies.
(22:13) - Challenges of Starting a Channel from Scratch
(23:11) - The Role of Algorithms in FAST Channels
(24:38) - Monetization Strategies on YouTube
(28:05) - Exploring Facebook as a Video Platform
(30:54) - The Importance of Multi-Platform Content Strategy
(35:48) - Conclusion and Upcoming Events
BREAKING ADS w/ Dan Callahan
22 May 2025
00:54:51
This week on The Media Odyssey Podcast, Evan Shapiro and Marion Ranchet reunite to tackle one of the hottest debates in advertising: Which ads actually work—and why? Joined by Dan Callahan, GVP of National Advertising Sales at Spectrum Reach, they dive deep into the evolving world of addressable advertising, the rise of zero-party data, and why transparency and performance now rule the media landscape. From the addressable table of elements, to the return of the bundle, and the future of targeting, this episode is a must-listen for folks looking to understand today's must-have strategy in ad sales.
Thank you Dan for joining the pod! Dan Callahan: LinkedIn
Key Takeaways:
Not all data is created equal: Deterministic, "zero-party" data from providers like Spectrum Reach (collected directly from subscribers) is proving more accurate and valuable than probabilistic sources like IP addresses or outdated email data.
Addressable is how, not what: Addressable advertising is evolving from a niche tactic to a foundational strategy, defined by how data and targeting are applied across both linear and streaming environments. To explore the Addressability Periodic Table, visit: https://eshap.substack.com/p/addressabletable
Collaboration beats competition: Initiatives like Go Addressable, where rivals join forces to standardize and promote addressable advertising, highlight how cooperation is key to scaling and educating the market.
The return of the bundle: As fragmentation and churn plague streaming, cable and MVPDs are regaining appeal by offering aggregated access, greater convenience, and robust data-backed advertising options.
AI: fear it or figure it out? This week on The Media Odyssey Podcast, Evan Shapiro and Marion Ranchet sit down with David Rudnick, CTO of LG Ad Solutions, to unpack how artificial intelligence is reshaping connected TV, from creative optimization to real-time personalization. They tackle big questions: Is AI replacing jobs or removing the boring parts? How can marketers catch viewers in their moments of interest? And what happens when your content strategy is as adaptive as your audience?
From “cutting the fat” to building trust in algorithms, this episode breaks down the hype and the hope surrounding AI in the media. Whether you’re a technophobe, a curious skeptic, or already deep in prompt engineering, Rudnick’s insights will challenge how you think about ad targeting, content curation, and the next era of storytelling. Tap in, and maybe even wake up a little more “AI curious.”
Thank you David Rudnick for joining the pod! David Rudnick: LinkedIn
Key Takeaways:
AI isn't replacing jobs, instead, it’s refining them: Rather than eliminating roles, AI is streamlining tedious tasks, freeing up creatives and technologists to focus on higher-value, more fulfilling work.
CTV needs AI to compete with digital: To catch up with the personalization and precision of walled garden platforms, connected TV must adopt AI-driven strategies that match viewer intent in real time.
Moments matter more than profiles: LG Ads is shifting from static user profiles to moment-based targeting, using AI to identify and act on fleeting interests and purchase intent as they happen.
Infrastructure is everything: Embracing AI at scale requires serious backend investment—centralized data, scalable cloud compute, and a test-and-learn mindset that blends proprietary tools with smart partnerships.
30:04 Challenges and Opportunities in AI Integration
32:55 The Future of AI in Television
34:37 Embracing AI in Business
40:38 The Positive Impact of AI on Consumers
43:30 Final Thoughts and Takeaways on AI
(00:00) - Introduction
(00:49) - Diving into AI: Love-Hate Relationship
(03:29) - AI Usage and Demographics
(06:47) - AI in the Workplace: Case Studies
(10:17) - AI's Impact on Jobs and Mental Health
(18:32) - Ethical Considerations and Future of AI
(20:06) - AI in Education and Accessibility
(21:26) - AI Bundling and Industry Disruption
(23:51) - AI's Impact on Media and Advertising
(25:19) - Introducing David Rudnick from LG Ads
(26:32) - AI in the CTV Ecosystem
(27:46) - The Role of Machine Learning in Advertising
(30:04) - Challenges and Opportunities in AI Integration
(32:55) - The Future of AI in Television
(34:37) - Embracing AI in Business
(40:38) - The Positive Impact of AI on Consumers
(43:30) - Final Thoughts and Takeaways on AI
DISSECTING STREAMING: Live from StreamTV
19 Jun 2025
00:41:25
Evan and Marion take The Media Odyssey Podcast live at Stream TV's Media Universe Summit, joined by two special guests shaking up the content discovery game. Matthew Henick of Ventura TV OS, revealed how Ventura is building a new kind of CTV OS: one that puts transparency, user experience, and publishers first. Then Alan d’Escragnolle, CEO of Filmhub, showed us what a true distribution machine looks like, connecting indie creators and major studios alike to over 100 territories and thousands of licensing deals, with hits like Bounce Patrol leading the charge.
From the chaos of fragmentation to the future of platform-personalized content, this episode dives deep into who really owns discovery, and what it takes to stand out in a sea of screens. It’s no longer enough to simply have great content; you need the tools, tech, and strategy to ensure it’s seen. Whether you’re building an OS, distributing niche documentaries and films, or trying to reach Gen Alpha with serialized vertical video, the future belongs to those who can cut through the noise and deliver meaningful, personalized viewer experiences. Spoiler: it’s not just about eyeballs—it’s about building engines that find, serve, and grow loyal audiences.
Key Takeaways:
1. Discovery is broken, and both platforms and publishers must fix it. Content discovery is fragmented, biased, and often user-hostile. Platforms must prioritize content over apps, while publishers need to invest in tools, data, and partnerships to help their content surface and thrive.
2. Filmhub is building the distribution engine indie creators need. With over 6,300 rights holders and 320,000 licenses delivered, Filmhub is using proprietary tech, AI-assisted curation, and human relationships to give creators access to 100+ platforms—scaling discoverability across a deeply fragmented ecosystem.
3. Personalization is the next frontier in discovery.
With massive libraries and fragmented audiences, platforms that master smart, personalized recommendations, like YouTube and Tubi, are winning attention and retention. Success now hinges on serving the right content, not just more content.
4. The creator economy is maturing, and it’s operational now. It’s not just about clicks and ad revenue anymore. Success in today’s creator economy requires infrastructure, rights management, marketing strategy, and relentless optimization. The “upload and hope” era is over.
(06:59) - Interview with Matthew Henick from Ventura TV OS
(18:24) - Interview with Alan d'Escragnolle from Filmhub
(21:26) - The Technology Behind Filmhub
(24:07) - The Rise of Vertical Video and Real Short
(26:05) - Challenges and Strategies in Content Distribution
(28:07) - Case Study: Bounce Patrol
(33:07) - The Role of Platforms in Content Discovery
(40:38) - Conclusion and Final Thoughts
CHATTING AT GEMA: Pierluigi Colantoni | RAI
17 Jun 2025
00:13:24
In this episode of "Chatting at GEMA", Marion Ranchet interviews Pierluigi Colantoni, Creative Director at RAI, Italy’s national broadcasting company, about creative packaging, branding and promotion, and the growing role of data in media. Colantoni speaks to how data informs creative decisions and the delicate balance between creative instincts and data while warning that data may become too central and rising concerns over privacy. Colantoni highlights the importance of sincerity and localization in creative processes, especially in the age of AI, and what can be lost in the race for efficiency.
Pierluigi Colantoni is the Creative Director at RAI. Since 2014, Colantoni and the RAI team have received more than 100 international awards (Clio Awards, Promax, Global BDA, Ebu Connect), including the prestigious Best Creative Team of the Year award. He was nominated Director of the New Formats Development Department in 2020, where among other projects he produced the documentary series Sogno Azzurro, before becoming Creative Director in 2023.
CHATTING AT GEMA: Emmanuelle Lacaze | Gédéon Communications
17 Jun 2025
00:19:42
In this episode of "Chatting at GEMA", Marion Ranchet interviews Emmanuelle Lacaze, President and Owner of Gédéon Communications, about television design, the Olympics, and innovative collaboration. Lacaze explains how Gédéon Communications, a design agency known for its work on media branding in France and internationally, contributed to the rise of television design with new ways of thinking about creativity and concept. Lacaze also speaks to how Gédéon Communications was responsible for designing the 2024 Paris Olympic emblem as well as their elaborate pitch strategy and the five-year-long process of preparing for the Opening Ceremony.
Emmanuelle Lacaze is the President of Gédéon, a design agency known for its work on media branding in France and internationally. She has managed award-winning projects across multiple countries, including branding for Paris 2024, where her agency played a key role in the games’ visual identity, campaigns, and opening ceremony. Emmanuelle also has a background in film production, having produced the movie La Vie d’une Autre and developed the digital series Joy for Canal+. She is an active board member of the French AD Club and a partner of the mentoring program Media Club Elles in France.
In this episode of "Chatting at GEMA", Marion Ranchet interviews Unai Iparragirre, Head of Channels & OTT at EITB, the public broadcaster in the Basque Country, about being able to adapt to a changing landscape, brave content, and the intersection of public service and entertainment. Iparragirre explains the importance of EITB beyond entertainment to preserve the Basque culture, identity, and language while serving the Basque community across the globe. EITB’s I Need Help, a series about the mental health challenges teenagers faced as a result of the COVID pandemic, underlines Iparragirre’s commitment to public service and social responsibility while navigating the decline of traditional television formats.
As Head of Channels at EITB, Unai Iparragirre is responsible for the TV portfolio as well as the OTT services at the Basque Public Broadcasting Corporation. This includes four local FTA networks, a pan-regional network as well as the recently launched streaming service, Primeran, which has received the prestigious 2023 Digital Award from the Association of Basque Journalists. Iparragirre’s journey in the broadcasting sector is marked by a dynamic and passionate leadership style. With extensive experience managing cross-functional teams across several EMEA markets during his tenure at Discovery Communications. Now at EITB, Iparragirre’s focus is on developing and implementing channel strategies that align with our business and strategic goals while exploring new opportunities, and on strengthening the role of EITB as a public media group that gives back to society through the content we produce. Fluent in English, Spanish, and Basque.
This week on The Media Odyssey Podcast, Evan Shapiro and Marion Ranchet roll up their sleeves to recap the tumultuous first half of 2025. From mass layoffs at Disney, ITV, and Warner Bros. Discovery to a sports rights meltdown in Europe, they dig into the biggest media headlines of the season, and what they truly reveal about the state of the business. Evan and Marion dissect the difference between strategy and reactive chaos, while highlighting where leadership is stepping up, or falling apart.
They also explore the rising relevance of public service broadcasters, the challenges of entering new markets with overvalued rights, and why diversifying your business, whether you're a global company or a solo entrepreneur, is no longer optional, it’s survival. If you’re navigating the volatility of today’s media landscape, this is your spring reset.
Key Takeaways:
The Season of Acting vs. Reacting: Spring 2024 revealed a stark divide between companies with proactive strategies—like Disney and ITV, reallocating resources with intent—and those stuck in reactive mode, like Warner Bros. Discovery and NBCUniversal, whose repeated layoffs reflect short-term panic over long-term planning. In a turbulent market, the difference between surviving and shrinking comes down to whether leadership chooses to lead—or scramble.
Sports rights are inflating, and unraveling: As streaming platforms chase high-profile sports content, deals are becoming unsustainable. The case of PSG’s lost broadcaster in France highlights how inflated rights, poor local brand recognition, and fan backlash can destabilize even elite clubs and disrupt fan access.
Public broadcasters are poised for a resurgence: With commercial networks cutting back on scripted content and reallocating funds to live events and sports, public service media (like the BBC and France Télévisions) may step into the void, assuming they can secure the funding and infrastructure to deliver.
In uncertain times, diversification wins: From personal careers to global media companies, those who reinvest in themselves, whether through diversifying products, revenue streams, or newfound adaptability, are more likely to weather uncertainty and emerge stronger on the other side.
(16:14) - Public Service Broadcasters and Content Creation
(21:16) - Upfronts and Market Uncertainty
(24:35) - Navigating Uncertain Times
(28:15) - Conclusion and Upcoming Events
MEASURING CANNES LIONS
26 Jun 2025
00:26:13
Welcome to a special edition of The Media Odyssey Podcast from the heart of the Croisette at Cannes Lions! Hosts Marion Ranchet and Evan Shapiro dive into the evolving mood and key narratives emerging from the industry’s most vibrant gathering. From linear TV’s staying power in Europe to the acceleration of addressable advertising and first-party data, they set the stage for a candid, high-energy conversation on the state of the market.
Joining them are two major voices shaping media’s future: Dan Callahan, newly appointed SVP and CRO at Spectrum Reach, and Dave Campanelli, President of Global Investments at Horizon Media. The group unpacks the dominance of sports in the upfronts, the murky waters of multi-currency measurement, and how AI is transforming both creative and campaign performance. It’s a sharp, forward-looking dialogue about attention, collaboration, and the tectonic shifts reshaping how we define effectiveness in a converging media world.
Key Takeaways:
1. Sports is the Anchor of Upfronts Sports content is driving upfront media buys more than ever, with brands aggressively securing placements around high-impact events like the Super Bowl well ahead of schedule.
2. Multi-Currency Measurement is a Work-in-Progress The transition away from a single dominant currency (Nielsen) toward a fragmented, multi-currency ecosystem is proving complex and inconsistent. A lack of sell-side standardization remains a major hurdle to scalable adoption.
3. Creative + Context = Future of TV Advertising With AI accelerating creative production and optimization, there's growing emphasis on aligning ad tone and mood with surrounding content. Matching emotional context is becoming a new frontier for premium video advertising effectiveness.
4. The Programmatic Model is Under Pressure As CTV gains ground, legacy programmatic models—filled with intermediaries and "ad tech tax"—are being questioned. With a more finite set of publishers, buyers are increasingly seeking direct, data-rich relationships.
(03:53) - Discussion on Upfronts and Sports Dominance
(04:48) - The Currency Question and Multicurrency World
(14:53) - Creative Matters and AI in Advertising
(19:05) - Contextual and Mood-Based Advertising
(23:13) - Future Trends and Programmatic Overhaul
(25:13) - Conclusion and Farewell
THINKING LIKE A CREATOR with BBC Studios, Amelia Dimoldenberg, Kiell Smith-Bynoe
03 Jul 2025
00:44:17
Welcome to a special edition of The Media Odyssey Podcast from the buzzing beachfront of Cannes Lions! Hosts Marion Ranchet and Evan Shapiro explore the collision of traditional media, streaming giants, and the creator economy in an environment buzzing with brand activations and bold narratives. With viewership migrating to digital but ad dollars lagging behind, the episode dives into how media organizations are rethinking measurement, monetization, and storytelling.
They’re joined by three influential voices leading that transformation: Jasmine Dawson, SVP Digital at BBC Studios; Kiell Smith-Bynoe, actor on Ghosts and digital-native performer; and Amelia Dimoldenberg, creator of Chicken Shop Date and founder of Dimz Inc. Each brings a unique perspective on how legacy brands, emerging talent, and creator-first studios are navigating the fast-changing content and advertising landscape.
It’s a candid, energetic discussion about creator influence, IP ownership, and the evolving rules of engagement across platforms.
Key Takeaways:
1. Fandom is the KPI That Matters BBC Studios has redefined success around fandom, not just views—focusing on watch time, user-generated content (UGC), sentiment, and engagement to drive deeper audience value and commercial return.
2. Thinking Like a Creator Drives Growth With hits like Bluey, BBC Studios is behaving more like a creator: producing platform-native content, partnering with creators, and customizing formats across YouTube, TikTok, and TV—resulting in a 110% YoY revenue jump.
3. Owning IP is a Power Move Amelia Dimoldenberg built Chicken Shop Date independently after being rejected by broadcasters. By keeping full control of her brand and monetizing separately, she turned it into a cultural touchstone and launched her own production company.
4. Creators Aren’t Just Influencers—They’re Partners BBC Studios’ Talent Works program reflects a shift from hiring creators as ad vehicles to co-creating content with them. This partnership model fuels authentic storytelling and long-term brand growth.
5. The Creator Economy Is Equal (or Superior) to Traditional TV Whether it's Chicken Shop Date, improv tours, or digital-first IP expansions, creators are proving their work is just as professional, strategic, and impactful as broadcast content—often with more cultural relevance and flexibility.
(06:31) - BBC Studios' Approach to Content Creation
(07:05) - Interview with Yasmin Docent from BBC Studios
(10:59) - Bluey's Success and Future Plans
(12:45) - The Importance of Fandom Metrics
(21:01) - Talent Works and Creator Collaborations
(22:04) - Interview with Kayel Smith Bino
(22:45) - Discovering the Festival Vibe
(23:21) - Snapchat Party Highlights
(23:49) - From BBC Projects to Global Hits
(24:36) - Navigating TV and Digital Worlds
(26:29) - Advice for Aspiring Creators
(26:55) - Improv Comedy and Future Projects
(28:27) - The Journey of Chicken Shop Date
(33:53) - Building a Brand and Production Company
(38:41) - Debunking Myths About Creators
(39:43) - Closing Remarks and Farewell
CHANGING TV ON YOUTUBE with Pedro Pina
10 Jul 2025
00:38:48
Welcome to a special edition of The Media Odyssey Podcast from the Croisette at Cannes Lions! Hosts Marion Ranchet and Evan Shapiro sit down with Pedro Pina, Vice President of YouTube EMEA, for a sharp and forward-looking conversation about creators, monetization, and YouTube’s role in the evolving media landscape. As YouTube celebrates its 20th anniversary, the platform is no longer just a distribution tool—it’s a full-fledged ecosystem reshaping how content is created, monetized, and valued.
Pina shares candid insights on how YouTube is adapting to the needs of both creators and legacy media players, what’s holding some studios back, and why this Cannes Lions marks a turning point in the creator–brand relationship.
From auction-based CPMs to theatrical YouTube crossovers, it’s a masterclass in what it means to follow the audience.
Key Takeaways:
1. Creators Have Moved from “Why” to “How” At Cannes, the conversation around creators has matured. Legacy brands are no longer asking why they should work with creators—they’re urgently asking how. YouTube’s role is now to connect creators, agencies, and advertisers at scale, turning what was once a fragmented process into a global growth engine.
2. YouTube’s Partner Sales Program Is Evolving Studios and publishers can set their own CPMs and sell directly on YouTube via the Partner Sales Program. But Pedro acknowledges the current system is friction-filled and underinvested—YouTube plans to improve training, tooling, and support to help partners succeed at selling in the platform-native environment.
3. Open Call Streamlines Creator–Brand Collabs YouTube’s new Open Call tool enables brands to post creative briefs that thousands of creators can respond to with custom videos. It’s a tech-forward answer to the biggest pain point in influencer marketing: scale, speed, and quality control—all on-platform.
4. CPMs Are Rising on the Big Screen YouTube CPMs on CTV are now comparable to or higher than cable TV in many mature markets. As viewing shifts to the living room, YouTube’s auction-based pricing model reflects growing advertiser demand for premium, long-form video.
5. Follow the Audience, or Get Left Behind From creator-driven theatrical releases (like Inoxtag’s Kaizen documentary about climbing Everest) to Shorts monetization, Pedro emphasizes one core principle: follow the user. Those clinging to old cost structures or windowing hierarchies will struggle. Those who adapt—like BBC Studios—are already seeing incremental revenue, reach, and relevance.
Welcome to a new episode of The Media Odyssey Podcast, where we explore the people and ideas reshaping the media landscape. Hosts Marion Ranchet and Evan Shapiro sit down with Dhar Mann, one of the most successful independent creators in the world, to unpack what it really means to build an owned-and-operated media empire in the age of platforms. With over 70 billion views across social media, Dhar has mastered the art of storytelling at scale—without relying on traditional Hollywood systems.
In a sharp, insightful conversation, Dhar shares the mechanics behind his studio’s meteoric rise, the values that drive his content, and why creators should think like CEOs. From data-driven production to brand-safe storytelling, this episode offers a rare look into what it takes to succeed at the intersection of commerce, creativity, and community.
Key Takeaways:
1. Dhar Mann Studios Operates Like a Scalable, Independent Media Company Dhar built his studio from scratch with full vertical integration: in-house scripting, production, post, and distribution. Producing more than 100 episodes a year with over 100 full-time employees, he’s proving that creator-led companies can compete with—and outperform—traditional studios.
2. Storytelling is Engineered for Impact The key to Dhar’s success is emotional storytelling. Every script is optimized through data, test reads, and feedback loops. His team analyzes performance daily, adjusts thumbnails, titles, and narrative arcs in real time—and shoots with Shorts and long-form in mind across YouTube, Facebook, TikTok, and beyond.
3. Brand Safety Doesn’t Mean Boring Dhar Mann’s content is deeply family-friendly and advertiser-safe, which makes it attractive to brands. But it’s not sanitized—it tackles real issues like bullying, poverty, and prejudice through emotionally resonant narratives that audiences connect with.
4. Platform Diversification is Strategic From Facebook and YouTube to Snapchat, TikTok, and even theatrical releases, Dhar doesn’t rely on one platform. His team adapts content formats to fit algorithmic behaviors—using Shorts for reach and long-form for retention and monetization.
5. Creators Should Think Like CEOs Dhar’s biggest advice to creators: treat your channel like a business. Build teams, invest in infrastructure, understand your audience, and create repeatable systems. Virality is nice—but building a long-term, sustainable operation is the real win.
(22:54) - YouTube's Dominance and Competitors' Strategies
(25:36) - Ownership and Analytics in Content Creation
(27:27) - The Power of Community and IP
(28:18) - Partnership with Samsung and Production Speed
(34:24) - Future Opportunities and Nonfiction Content
(38:00) - Advice for Aspiring Creators
(43:20) - Concluding Thoughts and Final Reflections
OUR TOP PODCAST MOMENTS SO FAR
24 Jul 2025
00:30:49
On this special episode of The Media Odyssey Podcast, hosts Marion Ranchet and Evan Shapiro discuss their favorite moments from Season 1.
Evan and Marion select standout clips that capture the biggest themes, surprises, and insights from across the year. It’s a thoughtful, high-energy wrap-up on the state of media through the lens of prediction, collaboration, tech disruption, and creator evolution.
This isn’t just a recap, it’s a snapshot of the tectonic shifts reshaping the global content economy, from bundling to content discovery to fandom as KPI.
Key Takeaways:
1. Europe Is Driving Media Innovation In a moment of validation for Marion’s early prediction that 2024 would be the year of France, the episode revisits a conversation with Bedrock CEO Jonas Engwall. His vision of a shared pan-European tech platform reflects a new path forward: regional collaboration and infrastructure investment over a singular SVOD champion.
2. Bundling Is the New Normal, but Not Just for Video Bango’s Anil Malhotra explores how telcos, retailers, and even social media apps are bundling subscriptions in new, creative ways. Gen Z is paying not just for Netflix, but also for AI tools and retail. The subscription economy is no longer just about entertainment; it’s a trillion-dollar convergence.
3. Discovery Fatigue Is Real—and Fixable Content discovery is one of the industry’s most overlooked problems. Calle Sjönell of Swipefinder shares a startling stat: 20 minutes spent searching per streaming session, with 20% of users giving up entirely. Fixing discovery isn’t a UI tweak—it’s central to retention, monetization, and consumer loyalty.
4. Traditional Studios Must Think Like Creators The BBC’s Jasmine Dawson breaks down how a legacy studio can reorient KPIs toward fandom, not views. Alongside creator Amelia Dimoldenberg, she illustrates how creators and institutions alike must evolve together and adopt flexible metrics, platform-specific content, and pure-play IP strategies.
5. Media Alignment, Not Chaos Despite the perceived chaos of streaming, Marion and Evan argue that we’re entering a phase of settling and strategic realignment. From France Télévisions teaming with Amazon to platform consolidations and retail bundling, the market is moving from fragmentation to formation.
(02:11) - Diverse Perspectives and Guest Contributions
(03:07) - Favorite Episodes and Clips
(06:22) - European Media Innovations
(17:58) - Content Discovery Challenges
(24:58) - Creator Economy Insights
(29:45) - Conclusion and Next Episode Tease
SEASON 1 FINALE
31 Jul 2025
00:21:30
Some quotes are memorable because they’re insightful, others because they come on a tin coffee cup.
Welcome to the season finale of The Media Odyssey Podcast, where hosts Marion Ranchet and Evan Shapiro close out season one by sharing their last favorite clips – and the behind-the-scenes stories that came with them. From public spats with self-aware CEOs to surprising platform performance data and perfectly ripe metaphors, this episode is both a celebration of what they’ve learned and a preview of what’s next.
A sendoff for a season that redefined how we think about creators, broadcasters, platforms, and the future of television.
Key Takeaways:
1. Trade Desk’s OS Play Was the Curveball of the Year
Marion and Evan revisit their early skepticism about The Trade Desk’s Ventura OS – a move that felt like a left-field land grab. But after a live episode at StreamTV with Ventura chief Matthew Henick, Marion admits she’s convinced. The takeaway: even the boldest tech plays can make sense when they challenge broken systems.
2. CBC Proved YouTube and Public Broadcasting Can Coexist
Paul McGrath of CBC shares how prioritizing long-form YouTube content not only grew audience and watch time, but surprisingly lifted engagement on their owned streaming service. His key stat: 20% of their content (20+ mins) now drives nearly half of total usage.
3. Connected TV Is Fueling Long-Form Growth
With up to 50% of CBC’s watch time now coming from connected TVs, the myth that YouTube means short-form is unraveling. Long-form is thriving, especially in living room contexts—and for public broadcasters, it’s creating younger, distinct audiences.
4. The Loch Ness Monster of Cannibalization Isn’t Real
Paul McGrath debunks the long-standing fear that publishing full episodes on YouTube cannibalizes streaming services. The data showed the opposite: cross-platform release boosted both. As Evan puts it, “Everyone talks about it, but no one’s ever seen it.”
5. FAST in Europe Has Hit Peak Ripeness
In a metaphor that instantly stuck, Ryan Afsha of LG Ads likens the European FAST market to an avocado: “Not yet, not yet, not yet... eat me now, too late.” According to him, 2025 is the sweet spot for content owners and advertisers alike. The window is open and the ecosystem is aligned.
(08:07) - Paul McGrath and CBC's Digital Transformation
(10:13) - Impact of Long-Form Content on YouTube
(14:10) - Cannibalization Myth Debunked
(17:57) - Final Thoughts and Season 2 Teaser
NEPO PRINCES, KILL LISTS, AND C4 SUCCESSION
04 Sep 2025
00:47:31
Welcome back to the Media Odyssey Podcast! In the first episode of Season 2, hosts Marion Ranchet and Evan Shapiro return from summer break to unpack the biggest stories shaping the media landscape on both sides of the Atlantic. They cover everything from NBCUniversal’s cable spin-off and MSNBC rebrand, to European consolidation led by MFE and ProSiebenSat.1, and the growing dominance of YouTube on TV screens. They also examine Roku’s pivot into subscription video and debate who should take the reins as Channel 4’s next CEO.
Key Takeaways:
1. NBCUniversal’s Strategy Vacuum Evan critiques Comcast/NBCUniversal’s decision to spin off cable networks into a new entity, Versant, and rebrand MSNBC as “MSNow”—calling it mismanaged, brand-confusing, and emblematic of leadership by “nepo babies” failing upwards. He recalls their costly misstep with The Office and Netflix, underscoring the company’s lack of coherent long-term strategy.
“Nepo baby” is shorthand for industry leaders who inherit power or rise through connections rather than merit. In this case, Evan points to executives like Comcast CEO Brian Roberts as examples of privilege trumping strategy.
2. The “Kill List” Era of Media Layoffs
At Paramount, new president Jeff Shell used the term “kill list” to describe a planned round of 3,000 layoffs. Evan calls this emblematic of poor leadership, where executives fail upward while employees bear the brunt of their mistakes. Marion and Evan stress that professionals must prepare for disruption by owning their personal brands on platforms like LinkedIn and being ready to pivot careers.
3. European Media Consolidation Accelerates Marion highlights MFE’s (Media for Europe) successful bid to take majority control of ProSiebenSat.1. This move positions MFE as a pan-European broadcaster across Italy, Spain, and Germany. While cultural differences and political scrutiny present execution challenges, the consolidation trend mirrors moves in the U.S. and could expand further to markets like the UK and France.
4. YouTube’s Growing Share of TV Viewing YouTube now accounts for 13.5% of all U.S. television viewing, surpassing Disney and closing in on broadcast combined. In the UK, BARB’s first YouTube channel measurement shows Peppa Pig leading, with MrBeast also ranking high. The hosts debate whether YouTube should be seen as “TV” and stress that broadcasters must adapt and embrace YouTube as a distribution and monetization platform rather than resisting it.
5. Roku Experiments with Subscription Video Roku has launched a low-cost $3 SVOD alongside its free Roku Channel, a diversification play as advertising headwinds grow. The hosts note that much of the content overlaps with free offerings, raising questions about strategy, but agree it reflects the need for multi-revenue models in today’s market.
6. Who Should Lead Channel 4? With CEO Alex Mahon stepping down, Marion and Evan propose successors ranging from internal candidate Jonathan Allan to YouTube leaders Pedro Pina and Alison Lomax, as well as BBC’s Jasmine Dawson. Their picks emphasize the need for a digital-native, next-generation leader to future-proof Channel 4.
(02:07) - Welcome Back to the Media Odyssey Podcast
(02:46) - Summer Break Recap
(03:29) - Upcoming Events and Presentations
(05:24) - Exciting Season Ahead
(06:17) - MSNBC Rebranding Discussion
(14:52) - European Media Consolidation
(21:22) - YouTube's Television Impact
(25:17) - YouTube TV's Impact on Traditional Networks
(25:41) - Predictions for YouTube's Future Dominance
(26:17) - The Role of YouTube in the Media Ecosystem
(28:18) - Barb's Measurement of YouTube Channels
(31:54) - Challenges and Opportunities for Advertisers on YouTube
(37:11) - Roku's Evolution and Strategy
(40:20) - Speculations on Channel 4's Next CEO
(45:42) - Podcast Wrap-Up and Future Plans
HOW ANGEL IS REVOLUTIONIZING ENTERTAINMENT
11 Sep 2025
01:09:47
After raising $55M in commitments in just 18 days, Angel is ringing the bell on Wall Street and the three founding brothers come on this special episode of TheMedia Odyssey Podcast for the first time ever!
In this episode, hosts Evan Shapiro and Marion Ranchet sit down with the Harmon brothers—Neal, Jeff, and Jordan, founders of Angel—to explore how they’ve turned an outsider’s vision into one of the most disruptive forces in global entertainment. What started as a family-driven mission to create values-based content has evolved into a studio powered by its audience, financed by its community, and structured to give creators a fairer share of success.
The conversation unpacks Angel’s radically different approach to greenlighting, where fans—not executives—decide which films and series move forward. It dives into how the studio has managed to outperform industry peers at the box office without relying on nine-figure budgets, and how its data-driven distribution gives it a marketing edge even the majors haven’t built. Along the way, the Harmons share why they believe cinema is still central to culture, how Angel is preparing to go public under ticker ANGX, and what a future of truly community-owned media could look like.
Key Takeaways: TakeawaysTakeaways
Going Public Today Angel officially lists under ticker ANGX, marking a major milestone in its journey from a community-funded experiment to a fully public studio. This IPO signals not just growth, but the next step in building a media company owned and guided by its audience, with a model that blends traditional box office, streaming, and fan-driven funding.
From Fans to Gatekeepers Angel’s 1.5M+ Guild members vote on which projects get made, flipping the Hollywood power structure on its head. This audience-led model ensures that projects are chosen by the very people most likely to support them, resulting in a slate that consistently resonates and drives strong audience scores.
Sustainable Box Office Hits With $416M in box office revenue from just 12 films, Angel is outperforming competitors like A24 on a per-film basis. Instead of chasing tentpole blockbusters, they’ve built a strategy around steady, profitable “base hits” in the $5M–$30M range—proof that community support and precision marketing can rival studio scale.
A Fairer Deal for Creators Angel offers filmmakers a two-thirds profit share, transparent reporting, and no hidden fees. By rejecting Hollywood’s opaque accounting and Netflix’s cost-plus model, Angel has created an environment where efficiency is rewarded and creators share directly in the upside of their work.
Data as a Superpower Through direct integrations with 90% of U.S. exhibitors, Angel gets real-time box office data—something no other studio has secured. This allows them to target only the audiences most likely to engage, cutting waste and maximizing impact. It’s a technological edge that turns limited budgets into outsized results.
TMO listeners can receive 20% off Angel's subscription streaming service!
(00:00) - Introduction to the Media Odyssey Podcast
(00:12) - Spotlight on Angel
(00:35) - Marion's First Encounter with Angel
(00:51) - The Future of Independent Film
(01:30) - How Angel Came to the Podcast
(02:08) - Meet the Founders of Angel
(02:50) - The Origin Story of Angel
(04:14) - From Marketing to Media: The Early Days
(08:05) - Crowdfunding and Community Building
(10:00) - The Angel Guild and Audience Involvement
(11:03) - Innovative Fundraising and Distribution Strategies
(18:04) - Building a Tech-Driven Media Platform
(20:03) - Empowering Employees and Encouraging Innovation
(24:37) - The Wisdom of the Guild: Audience-Driven Content
(29:59) - Box Office Success and Data-Driven Decisions
(35:07) - The Importance of Theaters in Cultural Conversations
(35:57) - The Power of Community in Cinema
(36:27) - Theater vs. Streaming: A Unique Experience
(37:33) - Angel's Release Strategy
(38:30) - Subscription and Membership Benefits
(39:29) - Series and Future Projects
(41:41) - Going Public: The Journey and Vision
(51:19) - Innovative Filmmaking Model
(58:14) - International Expansion and Future Plans
(01:03:07) - Conclusion and Reflections
IS WHALE TV TV'S BEST KEPT SECRET?
18 Sep 2025
00:41:19
In a special episode recorded live from IBC in Amsterdam, the Media Odyssey Podcast brings together hosts Evan Shapiro and Marion Ranchet with Whale TV’s Teresa Lopez and Chris Hock. Once a white-label operating system hidden inside millions of TVs, Whale TV has rebranded and stepped into the spotlight.
The discussion dives into the shifting economics of TV hardware, why operating systems are now the key battleground for audience attention, and how Whale TV’s profit-sharing model, Whale TV Profit Sharing, offers a different path than big tech rivals.
The group also explores broader industry themes—from Europe’s need for greater collaboration, to the generational divides slowing change, to the critical role of user experience in Connected TV.
Key Takeaways:
From White Label to Global Brand Formerly known as Zeasn, Whale TV powered tens of millions of smart TVs without consumers even knowing. With 44M monthly active TVs worldwide, Whale TV has rebranded to claim its space, offering not just a Connected TV OS but also Whale TV Plus, a FAST service integrated directly into the home screen.
Whale Profit Sharing (WPS) Instead of charging TV makers upfront, Whale TV gives its OS away for free and shares revenue on the backend. OEM partners get cash bounties upfront and recurring revenue streams as advertising and subscriptions flow in. This partnership model contrasts sharply with big tech’s “take it all” approach.
Advertising at the Heart of the Living Room Whale TV positions the TV home screen, and the living room as a whole, as the most valuable real estate in media. With innovative ad formats—pause ads, L-shapes, and integrated discovery units—it promises advertisers premium inventory without breaking the viewer experience. Categories from luxury goods to QSRs are already leaning in.
4. Collaboration vs. Fragmentation Both hosts Marion Ranchet and Evan Shapiro and Whale TV execs stress that the industry suffers from too many competing OS platforms and a lack of collaboration. Whether across generations, broadcasters, or tech providers, success will depend on cooperation, shared standards, and smarter creative—not just piling on new players.
(25:34) - Balancing User Experience and Monetization
(26:03) - Innovative Ad Formats
(29:25) - Global Reach and Collaboration
(30:56) - Industry Challenges and Future Directions
(36:41) - Conclusion and Final Thoughts
WTF IS A MEDIA CTO TODAY?
25 Sep 2025
00:45:56
In this episode of the Media Odyssey Podcast, hosts Evan Shapiro and Marion Ranchet record live from IBC with Simon Farnsworth (ITV) and Adde Granberg (SVT), two CTOs (or as they call it, “Chief Transformation Officers”) reshaping European public broadcasting. The conversation explores how legacy broadcasters can adapt to a digital-first, fragmented world while facing off against trillion-dollar tech giants.
They discuss the shift from “doing digital” to “being digital,” how generative AI and cloud-based workflows can unlock beyond-human-scale production, and the biggest challenge broadcast is facing is mindset. Both guests stress that the real battle is cultural, not technical: broadcasters must abandon outdated standards, embrace platforms like YouTube and TikTok, and put audience needs, not legacy processes, at the center.
Key Takeaways:
From Tech to Transformation For Farnsworth and Granberg, a CTO’s role is less about gadgets and more about changing mindsets—translating the power of technology to boards and teams, and shifting organizations from “doing digital” to truly “being digital.”
Cloud, AI, and Beyond-Human Scale Generative AI, cloud production, and 5G enable content creation and distribution at scales humans can’t manage alone. From using AI to cast Love Island more efficiently, to producing Sweden’s iconic Vasaloppet ski race with drones over 5G, both ITV and SVT show how tech can cut costs, lower carbon footprints, and improve the creative product.
Break the Walled Gardens Too many broadcasters still cling to the idea that their own platform is the only destination. Farnsworth argues that distribution on YouTube, TikTok, and even Disney+ is additive, not cannibalistic—and essential to reaching younger audiences.
Mindset Over Standards The biggest barrier isn’t tech, it’s culture. Both CTOs stress the need to ditch outdated broadcast standards and industry obsessions with hardware, replacing them with audience-first, software-driven, cross-platform strategies. Without this shift, public broadcasters risk irrelevance.
Collaboration or Decline Europe’s broadcasters must collaborate more deeply, from projects like Freely in the UK to shared production and distribution tools. Competing with “death stars” like Google, Amazon, and TikTok requires pooling resources, not building new silos.
(25:34) - Balancing User Experience and Monetization
(26:03) - Innovative Ad Formats
(29:25) - Global Reach and Collaboration
(30:56) - Industry Challenges and Future Directions
(36:41) - Conclusion and Final Thoughts
REGIFTED: TURNING STRUGGLE INTO SCALE WITH DHAR MANN
25 Dec 2025
00:47:24
Happy holidays from The Media Odyssey podcast!
We're regifting this episode where hosts Marion Ranchet and Evan Shapiro sit down with Dhar Mann, one of the most successful independent creators in the world, to unpack what it really means to build an owned-and-operated media empire in the age of platforms. With over 70 billion views across social media, Dhar has mastered the art of storytelling at scale without relying on traditional Hollywood systems.
In a sharp, insightful conversation, Dhar shares the mechanics behind his studio’s meteoric rise, the values that drive his content, and why creators should think like CEOs. From data-driven production to brand-safe storytelling, this episode offers a rare look into what it takes to succeed at the intersection of commerce, creativity, and community.
Key Takeaways:
1. Dhar Mann Studios Operates Like a Scalable, Independent Media Company Dhar built his studio from scratch with full vertical integration: in-house scripting, production, post, and distribution. Producing more than 100 episodes a year with over 100 full-time employees, he’s proving that creator-led companies can compete with and outperform traditional studios.
2. Storytelling is Engineered for Impact The key to Dhar’s success is emotional storytelling. Every script is optimized through data, test reads, and feedback loops. His team analyzes performance daily, adjusts thumbnails, titles, and narrative arcs in real time and shoots with Shorts and long-form in mind across YouTube, Facebook, TikTok, and beyond.
3. Brand Safety Doesn’t Mean Boring Dhar Mann’s content is deeply family-friendly and advertiser-safe, which makes it attractive to brands. But it’s not sanitized—it tackles real issues like bullying, poverty, and prejudice through emotionally resonant narratives that audiences connect with.
4. Platform Diversification is Strategic From Facebook and YouTube to Snapchat, TikTok, and even theatrical releases, Dhar doesn’t rely on one platform. His team adapts content formats to fit algorithmic behaviors—using Shorts for reach and long-form for retention and monetization.
5. Creators Should Think Like CEOs Dhar’s biggest advice to creators: treat your channel like a business. Build teams, invest in infrastructure, understand your audience, and create repeatable systems. Virality is nice—but building a long-term, sustainable operation is the real win.
(22:54) - YouTube's Dominance and Competitors' Strategies
(25:36) - Ownership and Analytics in Content Creation
(27:27) - The Power of Community and IP
(28:18) - Partnership with Samsung and Production Speed
(34:24) - Future Opportunities and Nonfiction Content
(38:00) - Advice for Aspiring Creators
(43:20) - Concluding Thoughts and Final Reflections
FRONTLINE PUTS PBS ON YOUTUBE
18 Dec 2025
00:48:50
Public service media isn’t outdated, instead, it’s fighting for relevance, trust, and survival in a fractured global information ecosystem.
Welcome back to The Media Odyssey Podcast. In this episode, Evan Shapiro and Marion Ranchet sit down with Raney Aronson-Rath, Executive Producer of Frontline and Editor-in-Chief of Documentaries at GBH, for a conversation on the future of public media. From political pressure and funding cuts to platform expansion and audience trust, the discussion explores why public broadcasters must be everywhere audiences are without sacrificing journalistic integrity.
Through Frontline’s transformation into a broadcast-plus-streaming powerhouse, the episode examines how YouTube, social video, theatrical releases, and global distribution have become essential tools for sustaining factual storytelling in an era of misinformation and declining institutional trust.
Key Takeaways:
1. Public Media’s Survival Depends on Platform Expansion, Not Retrenchment Public broadcasters can no longer rely solely on linear TV. To stay relevant and trusted, they must meet audiences on YouTube, social platforms, streaming, and in theaters. They need to be wherever public conversation is happening.
2. YouTube Is Additive, Not Cannibalistic for Public Service Media Frontline’s experience shows that YouTube doesn’t replace broadcast audiences. In fact, YouTube extends reach over time, attracts younger viewers, and builds long-tail viewership that linear TV alone cannot sustain.
3. Streaming Requires a Long-Term Mindset Shift Unlike broadcast’s appointment viewing, streaming rewards longevity. Frontline films often grow for years, accumulating millions of views with high watch time, forcing teams to think beyond premiere-night metrics.
4. Community and Trust Are the Core Competitive Advantages Public media’s strength isn’t scale but credibility. Building engaged, thoughtful communities around factual content is essential in a media ecosystem flooded with misinformation.
5. Short-Form Is Editorial, Not Promotional To reach younger audiences, Frontline treats social video and shorts as a serious journalistic format with its own language instead of marketing cutdowns of long-form work.
6. Global Distribution Is Both a Mission and a Strategy With one-third of Frontline’s audience outside the U.S., platforms like YouTube enable public media to reach global audiences including countries where traditional broadcasters refuse to air critical journalism, but where audiences need to see it most.
7. Public Media Must Be Everywhere Both In Person and Online From YouTube to theaters to festivals, Frontline Features reflects a belief that storytelling is more powerful when audiences can experience it both collectively and individually.
8. The Cost of Absence Is Being Replaced by Worse Information If trusted public media doesn’t fill digital spaces, misinformation will. The choice isn’t whether to engage platforms like YouTube, it’s whether to leave them to actors with lower standards.
(00:00) - Introduction to the Media Odyssey Podcast
(00:09) - Public Media Under Pressure
(00:55) - BBC Controversy and Public Trust
(02:58) - Challenges Faced by Public Broadcasters
(04:02) - Public Media Funding Issues
(04:47) - The Role of Public Media in Democracy
(05:59) - Public Broadcasting in the US
(07:25) - Embracing Digital Platforms
(09:13) - Introducing Raney Aronson from Frontline
(11:16) - Frontline's Digital Transformation
(15:43) - Impact of YouTube on Frontline's Reach
(23:56) - Simultaneous Broadcast and Streaming Strategy
(26:22) - The Evolution of PBS Viewership
(27:10) - Leadership and Digital Expansion
(28:08) - Global Reach and YouTube Strategy
(29:05) - Commitment to Journalistic Standards
(31:14) - Frontline Features and Theatrical Impact
(34:18) - Challenges in Documentary Distribution
(39:42) - International Co-Productions and Self-Distribution
(43:44) - The Importance of Public Media
WHY YOU'RE NOT GETTING FILM DISTRIBUTION
26 Oct 2025
00:30:47
The new buyer isn’t Netflix, it’s the audience.
Live from MIPCOM 2025, Evan Shapiro and Marion Ranchet sit down with Filmhub CEO Alan d’Escragnolle and Vortex Media CEO Justin Rebelo to unpack how independent producers and distributors are reinventing the film business for the creator economy.
Recorded at the first-ever The Media Odyssey Podcast live show at MIPCOM, this episode explores how companies like Filmhub are helping producers reach global audiences across AVOD, TVOD, and YouTube “Free with Ads;” and why the future of indie film depends on creators learning to sell directly to viewers, not just to buyers.
Key Takeaways:
1. A New Kind of Buyer: The Audience YouTube’s first major presence at MIPCOM signaled a seismic shift: it’s no longer about pitching to networks or streamers, but learning to engage audiences directly. Evan calls this the “B2C revolution” of entertainment, and Filmhub is one of the companies enabling it by connecting rights holders directly to millions of viewers on platforms like Tubi and YouTube.
2. Filmhub’s Distribution Revolution Alan d’Escragnolle breaks down how Filmhub helps creators and distributors license hundreds of films per month through automation, encoding, and royalty tech — cutting out the old, slow, one-deal-at-a-time system. By managing AVOD, TVOD, and FAST distribution at scale, Filmhub gives small producers global reach without the middlemen.
3. The YouTube “Free with Ads” Opportunity YouTube’s Free with Ads tier, available in select countries, has become a powerful new home for premium films and TV. Filmhub is one of just a few distributors authorized to place titles there, where CPMs are higher and content appears in a dedicated “Film & TV” section. It’s a way for indie titles to live alongside, and compete with, traditional TV content.
4. The Indie Film Playbook Is Changing Justin Rebelo shares firsthand examples, including his own collaboration with Evan A 90s Christmas and Shapiro’s new microbudget feature Skit, proving that small films can now thrive through smart digital distribution. With lower costs and creator-style marketing, it’s possible to make and monetize films again without waiting for a streamer’s greenlight.
5. Power to the Creators Both guests agree: the days of waiting for gatekeepers are over. Whether it’s a $50,000 horror hit (Dream Eater) or a YouTube discovery, creators who control their IP, budgets, and release strategy have the real leverage. As d’Escragnolle puts it: “You don’t entertain anyone by leaving content on a shelf.”
Who really runs the media world now — creators, corporations, or algorithms?
In this episode of the Media Odyssey Podcast, hosts Evan Shapiro and Marion Ranchet unpack the newly released Creator Ecosphere Map, a first-of-its-kind visual of the entire creator economy, created in partnership with Shira Lazar (What’s Trending) and InfluencerMarketing.Ai.
Recorded just after MIPCOM, they explore how creators, brands, and traditional media now share the same ecosystem — and what the data reveals about who actually drives engagement, fandom, and revenue online.
From TikTok to Substack, YouTube to Patreon, the hosts break down what EQ (Engagement Quality) really means, why followers don’t equal fans, and how new creator-led studios like Whalar, Filmhub, and Dropout are quietly building the next generation of media companies.
Key Takeaways
Mapping the Creator Universe The Creator Ecosphere Map charts the full scope of the creator economy, from platforms, to studios, agencies, and tools, for the first time in one place. The Creator Ecosphere Map tracks not only follower counts but EQ (Engagement Quality), revealing who actually moves audiences to act.
Followers do not equal Fans The data shows a massive gap between reach and resonance. While megastars like Khaby Lame boast billions of views, creators like Billie Eilish drive exponentially higher engagement. Shapiro calls EQ “the difference between followers and fandom” — a key metric for understanding real influence and avoiding wasted ad spend.
The Platform Paradox TikTok and YouTube dominate scale, but engagement varies wildly. YouTube’s average EQ sits around 0.1%, while creators like MrBeast outperform entire media conglomerates thanks to community-driven engagement. Meanwhile, legacy brands like ESPN or Nike still treat social as marketing, not programming and it shows in their red (low-EQ) metrics.
The Creator Economy Goes Corporate The line between creator and company is vanishing. Platforms like Patreon and Substack prove that creator media can sustain real businesses, while independent studios like Dropout and First We Feast rival Hollywood models with strong IP and loyal communities. Even legacy broadcasters must eventually “lean in” or risk irrelevance.
No One-Size-Fits-All Strategy The map underscores that there’s no single best platform. Every creator or brand must build where their audience already lives. Marion suggests a “rule of three” strategy (LinkedIn, Substack, YouTube/Podcast) as a sustainable model, while Shapiro stresses that success in media now means asking better questions, not chasing every trend.
(18:43) - Introduction to Substack and Creator Media
(19:39) - The Rise of Influential Creators
(20:17) - Engagement Quality and Market Indicators
(20:41) - Corporate vs. Personality-Led Media
(21:37) - Brands on TikTok and Social Media Strategies
(22:44) - Monetizing Video Content
(24:51) - The Role of Community Platforms
(25:46) - Expanding the Map: New Platforms and Metrics
(28:39) - Choosing the Right Platforms for Growth
(32:21) - Employment Opportunities in the Creator Economy
(34:52) - Conclusion and Upcoming Episodes
MEET THE MINDS BEHIND RUPAUL'S DRAG RACE
09 Oct 2025
00:59:37
What happens when a niche fandom becomes a global streaming powerhouse?
In this episode of the Media Odyssey Podcast, hosts Evan Shapiro and Marion Ranchet sit down with World of Wonder co-founders Fenton Bailey and Randy Barbato, the creative minds behind RuPaul’s Drag Race, and a streaming empire built on fandom. They explore how World of Wonder transformed drag culture into an international media brand spanning 17 territories, while redefining what “community-first” streaming looks like in the era of algorithmic sameness.
The conversation dives into how WOW thrives outside traditional Hollywood logic through owning its IP, embracing global fandoms, and turning social engagement into subscription loyalty. The founders share how RuPaul’s Drag Race became a template for modern, participatory media and how WOW’s next frontier lies in audience-driven global storytelling that stays defiantly weird.
Key Takeaways:
1. From Subculture to Global Brand World of Wonder built its empire by championing authenticity over mass appeal. Instead of chasing algorithms, they built a streaming platform for passionate fans—and let those fans drive expansion into over a dozen localized Drag Race editions worldwide.
2. DTC Before DTC Was Cool
Long before YouTube or Netflix, WOW pioneered a direct-to-consumer model on Manhattan Cable in the early 1990s—building a loyal audience through raw, participatory storytelling that bypassed traditional TV gatekeepers. That same spirit lives on in WOW Presents Plus, which now connects millions of subscribers directly to the creators and culture they love.
3. The Power of Ownership and Community WOW’s success comes from owning its IP and nurturing a direct-to-fan relationship. By combining strong brand identity, event culture, and social storytelling, the company has created a flywheel that sustains both fandom and revenue across platforms and formats.
4. Streaming Against the Grain While major platforms chase scale, WOW proves that specificity is the new mainstream. Their model rooted in community, creativity, and unapologetic individuality shows how small, focused streamers can thrive even as the broader industry consolidates.
5. A Blueprint for Creator-Led Media Bailey and Barbato’s approach blurs the line between creator and audience. By empowering talent and fans alike, WOW Presents Plus anticipates a media future where participation, not programming, drives value.
(30:56) - The Early Days of Newsletters and Online Communities
(31:21) - The Rise of RuPaul's Drag Race and Direct-to-Consumer Strategy
(32:33) - The Genesis of WOW Presents Plus
(35:11) - Challenges and Successes of WOW Presents Plus
(37:28) - New Projects and Collaborations
(48:56) - Advice for Producers and the Future of Media
(58:43) - Conclusion and Gratitude
HOW DISNEY KILLED BROADCAST WITH KIMMEL
02 Oct 2025
00:51:57
Jimmy Kimmel is at the center of the conversation where politics, free speech, and billion-dollar mergers collide.
In this episode of the Media Odyssey Podcast, hosts Evan Shapiro and Marion Ranchet unpack the dramatic suspension and reinstatement of Jimmy Kimmel—a flashpoint that highlights the collision of politics, regulation, and the crumbling power of broadcast TV. Shapiro explains the FCC’s limited authority, why Chair Brendan Carr’s threats crossed constitutional lines, and how Disney’s rapid cave-in to political pressure triggered a fierce backlash.
The discussion broadens to late-night’s decline, the chilling precedent for free speech in U.S. broadcasting, and the looming wave of media consolidation involving Paramount, Warner Bros Discovery, and possibly Netflix. Marion draws contrasts with Europe’s regulatory environment, where broadcasters face different pressures but free expression is protected in opposite ways.
Key Takeaways:
The Kimmel Affair and FCC Overreach Kimmel was suspended after discussing how MAGA has used activist Charlie Kirk’s killing for political gain, despite committing no FCC violation. Shapiro details how FCC Chair Brendan Carr, who is aligned with Project 2025 and pending affiliate mergers, used threats to coerce Disney and affiliates into action. The result: a blatant clash between politics and the First Amendment, costing Disney billions in market value before Kimmel’s reinstatement.
Broadcast’s Dying Grip The controversy underscored how fragile broadcast TV has become. Kimmel’s late-night audience is under 2 million, dwarfed by his YouTube reach—and by Joe Rogan’s podcast empire. Shapiro argues that Kimmel and others should abandon dying formats and embrace direct-to-consumer platforms where free speech and financial upside are greater. Marion warns that it is not an easy, overnight transition.
Media Oligarchs and Consolidation The hosts connect Kimmel’s ordeal to broader maneuvers by billionaires like Larry and David Ellison, whose influence over FCC approvals and mergers (Paramount-Skydance, Warner Bros Discovery) shows how free speech is increasingly transactional. Late-night hosts like Colbert and Oliver may be next in line as consolidation reshapes who controls the cultural narrative.
Europe’s Contrasting Path Marion highlights how European regulators tackle misconduct differently—punishing hosts who spread disinformation or incite harm, rather than silencing dissent. The comparison underscores a widening gap: in the U.S., politics is shrinking the space for speech on broadcast, while in Europe, regulation is trying to protect it.