The Media Buying Podcast – Details, episodes & analysis

Podcast details

Technical and general information from the podcast's RSS feed.

The Media Buying Podcast

Business

Frequency: 1 episode/24d. Total Eps: 14

The Media Buying Podcast discusses the challenges of media buying, the tips, tricks and scaling methods employed by some of the leading media buyers. We cover advertising on PPC platforms like Google Ads, Microsoft Advertising, social media platforms like Meta Ads (formerly Facebook Ads), TikTok Ads, B2B ads on LinkedIn Ads, Programmatic Display, including DOOH and pDOOH (if you don't know, just wow), Native Advertising, Push Advertising. New episodes posted weekly. Two incredible hosts. Rock star guests. Strap in.

Read moreCollapse

Site

RSS

Apple

Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

🇨🇦 Canada - marketing
21/07/2026
#95
🇨🇦 Canada - marketing
20/07/2026
#60
🇨🇦 Canada - marketing
19/07/2026
#37
🇬🇧 Great Britain - marketing
10/10/2025
#95
🇫🇷 France - marketing
04/10/2025
#99
🇫🇷 France - marketing
03/10/2025
#80
🇫🇷 France - marketing
02/10/2025
#55
🇨🇦 Canada - marketing
14/07/2025
#72
🇨🇦 Canada - marketing
13/07/2025
#48
🇬🇧 Great Britain - marketing
04/07/2025
#97

Spotify

No recent rankings available

Shared links between episodes and podcasts

Links found in episode descriptions and other podcasts that share them.

See all

https://www.spadesmedia.com
3 shares
https://www.affiliatesummit.com/
1 share
https://www.milled.com
1 share

RSS feed quality and score

Technical evaluation of the podcast's RSS feed quality and structure.

See all

RSS feed quality

To improve

Score global : 52%

Publication history

Monthly episode publishing history over the past years.

Year

Latest published episodes

Recent episodes with titles, durations, and descriptions.

See all

Welcome to The Media Buying Podcast

Tuesday, June 3, 2025 • Duration 01:53

The show for media buyers of any level.

New episodes published weekly on Thursday at 2PM EST.

Tips, tactics and strategies for media buying on Meta Ads, TikTok Ads, Google Ads, Programmatic Display, Native Ads and any other type of media buying you are currently involved in.

Tell your media buying friends to follow the podcast.

wsRX1qMBzUXs1SHu2wbT

Read moreCollapse

Learn How Solo Affiliates Are Dominating Using AI

Episode 2

Tuesday, June 24, 2025 • Duration 56:52

Episode Resources

Milled - Competitor Analysis for Email
Jim's Brand Advertiser Analysis Tool - Analyse competitors or prospects to find the gaps in their media buying strategies.
The Pay Per Call Revolution by Adam Young - The "bible" for the pay per call industry and a blueprint for how to conduct yourself in the affiliate industry.
The Media Buying Podcast - Official site for resources, show notes, guest information
Spades Media
Boardwalk Marketing

This week on The Media Buying Podcast, hosts Jim Banks and Rob Adler deliver a masterclass in leveraging artificial intelligence (AI) to streamline media buying, improve campaign efficiency, and empower affiliates, no matter your team size or experience level.

Key Episode Takeaways:

AI in Media Buying: Learn how AI can automate repetitive marketing tasks, analyze massive datasets for actionable insights, and double-check your proposals to ensure every spec is hit.
Boost Productivity: Discover practical examples of using AI (like Claude, ChatGPT, Gemini) to handle emails, qualify prospects, generate proposals, and even automate ad targeting and copywriting.
Solo Affiliate's Edge: See how solo affiliates can compete with bigger teams by integrating best-fit AI models into their daily workflows, from CRM automation to rapid landing page tweaks and creative testing.
The Truth About Content Automation: Understand the risks and rewards of using AI for content generation, how to stand out in a marketplace saturated by AI-written copy, and why helping not just selling will build your reputation.
AI Prompt Tips: Rob reveals his pro-level strategies for optimizing AI prompts and why swapping models can turn failed prompts into winners.
Trust & Transparency: Get the inside scoop on payment risks, cap management, and integrity in affiliate marketing and pay-per-call networks, including vetting advertisers and working your way up the food chain.

Who Is This Episode For?

Digital marketers, performance agencies, affiliate marketers, solo entrepreneurs, and anyone in media buying or lead generation who wants to cut through the hype and BS and learn to use AI strategically.

How This Benefits You:

Day-to-Day Efficiency: Automate the mundane, tedious tasks to free up your time so you can focus on high-impact activities.
Long-Term Success: Use AI to generate insights, optimize campaigns, ensure ethical marketing practices, and maintain strong advertiser, network and affiliate relationships.
Stay Ahead: Get actionable techniques to stay on the cutting edge of tech-driven advertising.

Follow the show for more insights or visit our website linked below for deep-dive resources.

Drop your toughest media buying or affiliate questions in the comments and we might answer them on air in a future episode.

Read moreCollapse

Beyond Ad Spend - Optimizing Conversions and the Future of AI in Media Buying

Episode 1

Tuesday, June 17, 2025 • Duration 56:45

We hope you enjoy listening to this first episode of the Media Buying Podcast.

If you have friends or colleagues interested in the subject be sure to point them in the direction of the podcast.

Just search for the Media Buying Podcast wherever you listen to your podcast episodes.

And don't forget to subscribe so you can be notified when new episodes get published.

Read moreCollapse

How AI Could Replace Your Ad Agency By 2026 – Are You Ready?

Episode 5

Tuesday, July 29, 2025 • Duration 50:48

Unlock the secret world behind ad platform reports, attribution models, and performance optimization in this value-packed episode of The Media Buying Podcast. Jim and Rob pick apart the latest Alphabet/Google and upcoming Meta/Facebook earnings via the 10Q's, revealing how shareholder interests shape ad products and bidding ecosystems – and what that means for your business.

Key takeaways this week:

Why reading quarterly 10Q filings should be part of your media buying research process. Discover overlooked insights on platform direction, product growth (like Gemini and Google Cloud), and future changes to ad products.
How attribution settings (1-day vs 7/28-day) can transform your reported results, and how to avoid the most common tracking missteps in Facebook and Google Ads.
Real talk on AI & LLMs: Are creative and digital agencies going to be obsolete? Find out how to leverage automation while keeping your unique edge, and why understanding data context remains crucial.
Pro-level campaign auditing: Learn how to spot hidden issues with conversion tracking, mobile UX, browser compatibility, and more – often overlooked by both in-house teams and agencies.
Tactical bidding strategies to protect your brand budget on Google Ads, including the best ad buying strategy that still outperforms target ROAS in many scenarios, and how to instantly reduce wasted ad spend on Google Ads.
Pay-per-call goldmines & high-intent local services: Get actionable tips for finding evergreen verticals and matching bidding/timeframes to emergency vs research buyers.
Debunking “broad targeting” myths and why trusting default platform recommendations without segmentation can tank your campaign (and job).
How data warehousing (GA4 + BigQuery + Looker Studio) gives you a profitable edge for long-term reporting, attribution, and scaling.

Who should watch:

This podcast episode is essential for digital marketers, eCommerce managers, paid media buyers, agency pros, in-house media buyers and affiliate marketers eager to elevate their paid traffic performance, avoid costly mistakes, and future-proof their strategies in an ever-evolving digital landscape

Why Most Media Buyers FAIL (And How to Avoid It)

Episode 4

Tuesday, July 22, 2025 • Duration 01:11:42

Are you a digital marketer, affiliate media buyer, or agency pro looking to master the art of industry networking and maximize your ROI at conferences like Affiliate Summit, Mailcon, and Mailer Meetup?

In this episode of The Media Buying Podcast, Jim Banks and Rob Adler break down the REAL differences between major affiliate events, revealing how to turn every handshake, hallway chat, and session into long-term business growth.

➡️ You’ll uncover:

Key differences: Affiliate Summit vs. Mailcon vs. Mailer Meetup—Which is right for your goals, and how can each help you connect with the right partners?
Conference strategies: How top-performing affiliates and brands approach booth presence, meet markets, networking, and exhibition planning for maximum value.
Relationship-building wisdom: Why trust, reciprocity, and vetting are more important than ever in digital marketing, and practical tips to expand your circle.
Actionable media buying hacks: Reduce risk with better payment structures, offer selection, campaign data integrity, and optimize lead quality and returns.
Real talk: Stories from industry veterans about the true ROI of conferences, cultural shifts in affiliate marketing, and giving back to the community.
How to avoid common pitfalls: Guard yourself against bad actors, payment issues, and discover why some "secret" events can change the trajectory of your business.

Whether you’re prepping for your next big event, seeking new affiliate partnerships, or want to sharpen your media buying and networking skills, this episode is packed with honest advice, memorable stories, and actionable insights tailored for digital marketers, performance marketers, affiliate managers, and agency owners.

Read moreCollapse

How to Monetize Every Lead, Even Your Failing Campaigns

Episode 3

Tuesday, July 1, 2025 • Duration 58:33

Jim Banks and Rob Adler unravel the complexities of seasonality in digital marketing, sharing proven strategies for weathering both the high and low cycles in paid traffic and affiliate offers.

Discover how to future-proof your media buying with robust workload planning, strategic pivots, and by always having a backup buyer for your leads.

They break down the crucial difference between targeting offers and targeting audiences, and why monetizing by demographic unlocks lucrative cross-sell and upsell opportunities.

Rob and Jim also demystify industry acronyms (IOs, pay terms), and share hard-won lessons on negotiating payout bumps, payment terms, and managing offer shutdowns or sudden pauses.

Hear real-world tactics on:

Navigating advertiser restrictions on bidding and overcoming competitive challenges
Email marketing monetization, including smart segmentation & suppression list strategies
Attribution in post-iOS 14.5 environments: modeling, data integrity, and practical workarounds
Affiliate pivots: From paid search to organic, and why knowledge of your target user journey can turn a failing campaign into a winner
Little-known funnel tweaks (offer walls, upsells, insurance add-ons) that make a big difference to your bottom line
Using screen recordings and heatmaps to uncover hidden friction points and fine-tune your landing pages
The “Trojan horse” quiz funnel approach for gray or restricted verticals

Whether you’re seeking affiliate marketing tips, need help with seasonality in paid media, or want advanced media buying growth hacks, this episode arms you with actionable takeaways to improve your daily campaigns and long-term strategy.

Read moreCollapse

Your ROI Will Double With These Digital Billboard Strategies

Episode 13

Friday, April 10, 2026 • Duration 41:52

Welcome back to The Media Buying Podcast.

In today’s episode, Jim and Rob are joined by Alex Weinberger, General Manager of Digital Out of Home at Adroll.

They dive into the fast-moving world of digital out of home advertising (DooH), exploring how the shift from traditional billboards to programmatic, data-driven screen placements is transforming media strategies for both major brands and local businesses.

From the explosive growth in industry investment and high-profile acquisitions to the expanding capabilities for real-time targeting and measurement, this conversation explores why digital out of home has become a must-watch channel for media buyers.

Jim shares behind-the-scenes stories, insights into creative opportunities, and actionable advice for anyone looking to pivot from online to offline campaigns. Plus, we discuss the impact of AI on creative content, the role of privacy laws, and where the future is headed for this dynamic space.

Whether you’re an old hand at media buying or curious about what might be the next frontier in programmatic media buying, this episode is crammed with the latest trends, tactical strategies, and a few laughs along the way.

Let’s jump in.

Read moreCollapse

Top Networking Secrets From LinkUnite’s Exclusive Inner Circle

Episode 12

Friday, February 13, 2026 • Duration 35:08

In this episode, the Media Buying Podcast hosts Jim Banks and Rob Adler welcome industry leaders Amanda Faris and Sara Malo of LinkUnite to unpack the biggest trends shaping the future of media buying and affiliate marketing events in 2026. The group reflects on Affiliate Summit and Lead Gen World, revealing how increased event costs, overlapping schedules, and a shift toward ROI-driven attendance are reshaping networking and business development.

Key Takeaways Include:

Event ROI & Attendance Trends: Discover why companies are sending smaller teams, how event organizers are adjusting, and what it means for the industry's future.
Relationship-Driven Networking: Learn how LinkUnite creates intimate, experiential events to foster meaningful connections—moving beyond business card exchanges to real conversations and partnerships.
AI in Media Buying: Explore practical AI applications for automating grunt work, prospecting, lead nurturing, and email copywriting. Hear how industry vets are using automation tools to free up time and boost workflow efficiency.
Industry Community & Long-Term Value: Find out how deep relationships in affiliate marketing translate to loyalty, trust, and mutual support across decades—benefiting both newcomers and veterans in their daily tasks.
Inclusive & Global Expansion: Get the inside track on LinkUnite’s 2026 event series across North America and plans for global outreach, including accessibility for women marketers from India, Israel, and beyond.

Episode Benefits for Media Buyers & Marketers:

Maximize the value of event attendance with proven networking strategies.
Stay ahead of new AI tools and automation best practices.
Build reliable, long-lasting business relationships to support your strategic goals.
Understand industry changes to better plan team deployments, event budgets, and partner outreach.

Why Most Media Buyers FAIL and How You Can Beat the Odds

Episode 11

Thursday, November 27, 2025 • Duration 37:52

In this episode, you’ll get actionable insights on:

🔹 Meta & Google Q3 Financials

Get the inside scoop on Meta and Google’s latest quarterly reports—how increased ad revenue, AI investments, and tax policy are shaping their business models. The hosts break down what media buyers need to know and why it matters if you’re running Facebook or YouTube ad campaigns.

🔹 E-commerce & Real-Time Analytics

Discover how Shopify’s Black Friday live sales tracker gives a pulse on the global flow of transactions—perfect for e-commerce founders and digital marketers looking to time campaigns and understand trending buying cycles.

🔹 Media Buying Tools: From Lucky Orange to Klaviyo

Learn why tools like Lucky Orange and Hotjar are invaluable for uncovering site friction and boosting conversion rates. Plus, tips for using Klaviyo and other email platforms efficiently while managing costs.

🔹 Affiliate Strategies & Monetizing Every Lead

From leveraging short forms vs. long forms in lead gen to monetizing DQ (disqualified) traffic, Jim Banks and Rob Adler unpack smart ways to increase ROI—whether you’re an agency owner, e-commerce entrepreneur, or running local services.

🔹 Local Business Hacks: Turning Missed Calls into Revenue

Don’t waste leads! Hear practical advice for plumbers, HVAC companies, and other service-based businesses on how to partner locally and monetize leads outside your service area through affiliate deals and network collaborations.

This episode is packed with expert tips perfect for performance marketers, affiliate managers, digital agencies, and e-commerce founders eager to scale, optimize, and boost profitability. The insights will help you:

Make smarter ad buying decisions based on platform trends

The Media Buying Tactics That Work in 2025

Episode 10

Thursday, November 13, 2025 • Duration 43:35

Are you looking to transform your agency or in-house marketing team with cutting-edge programmatic advertising strategies?

Curious how AI in media buying is changing the landscape for independent digital agencies?

This episode dives deep with guest Mike Hauptman, founder of AdLib, as he shares actionable approaches for media buyers, ad tech specialists, and marketing agencies eager to elevate their campaign performance.

Learn how tools like AdLib offer DSP-agnostic programmatic access, empower mid-market agencies, and deliver game-changing transparency and scale.

Discover the evolution from faxed insertion orders to real-time bidding and how legacy systems can hinder growth compared to new, lean agency models leveraging API-first platforms and artificial intelligence.

You’ll also hear candid takes on client relationships, defining an Ideal Client Persona (ICP), navigating industry conferences, and the balance between automation and authentic strategy.

Whether you’re a tech-savvy marketer, agency leader, or digital media pro, this conversation is packed with practical tips, trends, and honest reflections that will help you future-proof your advertising strategies and client partnerships.

💡 Boost Your Agency’s Growth:

Practical tips for finding scalable solutions and maximizing reach with programmatic ads
How independent agencies can remain competitive—even against industry giants
The real-world impact of AI on marketing automation and client interactions
Strategies for building long-term, trust-based client relationships

🚀 Ready for more?

Subscribe for expert insights on media buying, ad tech, and agency innovation.

The Media Buying Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

The Media Buying Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other6

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other6