Explore every episode of the podcast The McClain Method
Dive into the complete episode list for The McClain Method. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Title
Pub. Date
Duration
74: Brand-New Instagram Changes for 2025: Why Your Posts Aren’t Getting Seen (and What to Do Now)
18 Jun 2025
00:16:11
Episode Summary: If your Instagram posts feel like they’re disappearing into the void lately—you’re not imagining it. In this episode, I’m breaking down the just-revealed 2025 changes to Instagram’s algorithm and content strategy, based on a brand-new interview with Instagram Head Adam Mosseri on the Build Your Tribe podcast with Brock Johnson.
From why hashtags aren’t helping anymore, to why Reels still matter (but only if you do this), to how Lives have lost their edge—this is your updated playbook. I’ll also share the one thing Mosseri didn’t say out loud, but every creative business owner needs to hear.
Interior designers, content creators, and creative entrepreneurs—this episode will shift how you show up on Instagram moving forward.
What You’ll Learn:
The truth about hashtags in 2025 (spoiler: they’re not helping your reach)
Why Lives aren’t being prioritized—and what to do instead
The new “content ecosystem” approach to Reels, Stories, Posts & Carousels
The strategy shift Instagram wants from you—and how to deliver it
How to use “Trial Reels” to test what works and grow smarter
The real reason your content isn’t getting seen—and the fix
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
73: How Breegan Jane Built a Bold Design Brand—and Landed 13 HGTV Shows
08 Jun 2025
00:59:57
🎙️ Episode 73 — How Breegan Jane Built a Bold Design Brand—and Landed 13 HGTV Shows
In This Episode: If you’re an interior designer dreaming of being on television, this episode is your roadmap. John McClain sits down with HGTV star, product designer, author, and branding powerhouse Breegan Jane for an unfiltered conversation about what it really takes to get noticed by TV networks—and how building a bold, authentic brand is the key to long-term success.
Breegan shares how she:
Built a strong design brand that attracted casting directors (before having an agent!)
Landed 13 HGTV shows including Extreme Makeover: Home Edition and Dream Home
Balances being a mom, business owner, philanthropist, and global product designer
Designed her dream home based on purpose—not resale value
Brings bold, personal design decisions to life (like steel drums in the playroom and no upper cabinets in the kitchen)
Created viral design moments while staying rooted in authenticity
Whether you're a designer who wants to be on TV, launch a product line, or just live more boldly in your business—this episode is packed with actionable inspiration and behind-the-scenes insight.
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
72: Luxury Clients Aren’t Booking You—Because You Look Budget
31 May 2025
00:32:00
🎙️ Luxury Clients Aren’t Booking You—Because You Look Budget
📌 Episode Summary: You say you want luxury clients… but does your brand actually look the part?
In this bold and necessary solo episode, John McClain pulls back the curtain on why so many talented interior designers are struggling to attract high-end projects. Spoiler: it’s not your portfolio—it’s your presentation.
From outdated websites and inconsistent posting to visuals that send mixed messages, John dives into the top self-sabotaging mistakes designers make and how to fix them. If you’re ready to stop blending in and start booking premium clients, this one’s for you.
💥 What You’ll Learn:
Why luxury clients aren’t resonating with your brand
The biggest ways designers unknowingly sabotage their own marketing
How to align your visual presence with the clients you want
A fresh mindset shift that could change your business starting today
Easy, actionable steps to show up more powerfully and professionally
📥 Free Resource: Download your free checklist: “Stop Sabotaging Your Marketing: 6 Ways to Get Aligned with the Clients You Want” 👉https://mcclainmethod.com/fixmybrand
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
71: Licensing Do's & Don'ts: 3 Specific Strategies from Meredith Heron
26 May 2025
00:54:10
71: Exploring Color and Creativity: 3 Specific Strategies from Meredith Heron
In this episode of the McClain Method Podcast, host John McClain speaks with Canadian design powerhouse Meredith Heron. They discuss the importance of dealing with decision-makers, aligning values in business relationships, diversifying ventures, and staying true to passion and creativity.
Meredith shares insights from her journey from working at Home Depot to becoming a TV host and launching a bespoke rug collection. Meredith emphasizes the significance of storytelling, authenticity, and bespoke designing in interior design. Learn about her approach to building lasting client relationships, the intricacies of launching a product line, and overcoming business challenges.
This episode also delves into finding inspiration from various sources like travel and the importance of working with like-minded people. Get ready to be inspired by this engaging conversation full of practical advice and entertaining anecdotes.
00:00 Introduction and Aligning Your Views
00:35 Welcome to the McClain Method Podcast
01:38 Interview with Meredith Herron Begins
03:13 Meredith's Journey to Interior Design
09:55 Launching a Product Line and Overcoming Challenges
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
70: You’ve Got the Talent—So Why Aren’t You Profitable Yet? Part 2 with LuAnn Nigara
17 May 2025
00:46:39
In episode 70 of The McClain Method Podcast, host John McClain continues his insightful conversation with Luann Nigara, a leading figure in the interior design industry.
They delve into key aspects of running a successful design business, including mindset, pricing, and branding strategies. Luann shares her journey, emphasizes the importance of being unapologetically yourself, and discusses the value of professional guidance.
They also address common industry challenges such as client objections and effective communication. Listen in for practical advice and strategies to elevate your design business to new heights.
00:00 Introduction to The McClain Method Podcast
00:23 Welcome and Episode Overview
01:22 Continuation of Conversation with Luann Nigara
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
69: Get Out of Your Own Way: Lessons from LuAnn Nigara
09 May 2025
01:00:51
The McClain Method Podcast Episode 69: Get Out of Your Own Way: Lessons from LuAnn Nigara
In this episode of The McClain Method Podcast, host John McClain welcomes LuAnn Nigara, a pioneer in the interior design business world. They discuss LuAnn's journey from helping her husband start Window Works to becoming a celebrated media personality with her podcast 'A Well-Designed Business.'
LuAnn shares how she identified the need for business education among designers, her strategies for launching and monetizing her podcast, and the vital role of having a business plan. She also touches on the importance of personal health, the significance of her husband Vinny's support, and the lessons learnt from various stages of her career.
This episode is packed with insights and stories that highlight the importance of planning, persistence, and believing in one's vision. Tune in next week for part two, where LuAnn discusses specific strategies for building a successful design business.
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
🎙️ Episode 68 is here, y’all! Say hello to the very first episode of the newly rebranded McClain Method Podcast — and let me just say… she’s bold, she’s brilliant, and she’s ready to take center stage. 💁♂️✨
In this kickoff episode, I’m pulling back the velvet curtain on why I rebranded the podcast, what The McClain Method really means, and how YOU can stop playing small and start building the visible, profitable, soul-aligned business you actually want.
We’re talking: 💫 Why your “backstage” (aka systems, messaging, and brand foundation) matters just as much as your stunning “front stage” 📱 How to make your Instagram bio actually work for you 🖥️ Why your homepage might be doing more harm than good 🗣️ Why your opinions aren’t too much—they’re your magic 📣 And how to let your client testimonials sell for you (without lifting a finger)
Oh, and I’m spilling the tea on my new baby: The McClain Method Lounge—an Instagram-exclusive membership where the brilliance flows like cocktails at a speakeasy 🍸
This episode is your official invitation to stop dimming your light and start designing a business that reflects the brilliance that’s been there all along.
✨ Your brilliance is your brand. Don’t dim it—design it. Listen now via the link in bio & make sure you’re following @themcclainmethod for the drops that’ll have you standing in your spotlight.
00:00 Introduction to the McClain Method
00:33 Welcome to the McClain Method Podcast
02:09 Rebranding: From Designer Within to McClain Method
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
67: How to Create a Dream Team and Streamline Your Design Processes with Jessica Harling
04 Apr 2025
00:59:15
67: How to Create a Dream Team and Streamline Your Design Processes with Jessica Harling
In episode 67 of The Designer Within Podcast, host John McClain sits down with Jessica Harling, founder of Behind the Design, to discuss the essentials of building a successful design team. They explore strategies for defining core values, setting realistic goals, and hiring the right talent.
Jessica shares her expertise on the importance of a solid onboarding process, managing company culture, and establishing effective processes. The episode highlights actionable tips for new design business owners looking to grow their company and maximize their team's potential.
Key takeaways include the significance of having a competitive offer, the importance of timing in the hiring process, and the impact of building strong client relationships for future referrals.
00:00 Starting Your Dream Design Team
01:11 Introduction to The Designer Within Podcast
02:17 Meet Jessica Harling: People Operations Expert
03:47 The Essentials of Building Your Dream Team
04:18 Jessica's Journey and Insights
08:03 Hiring the Right Talent: Tips and Strategies
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
66: LIVE FROM KBIS! The Future of Luxury Baths: Tech Advances & Entrepreneurial Lessons with BainUltra
21 Mar 2025
00:43:05
66: LIVE FROM KBIS! The Future of Luxury Baths: Tech Advances & Entrepreneurial Lessons with BainUltra.
In this special live edition of the Designer Within Podcast recorded from the floor of KBIS 2025 in Las Vegas, host John McClain welcomes Jean-Michel LeBeau and Kim Frechette from Bain Ultra. Together, they discuss the fearless entrepreneurial spirit and innovation driving Bain Ultra’s focus on wellness through luxury bath products.
Learn about the importance of storytelling in design, the future of the luxury bath industry, and actionable tips for integrating wellness into your design projects.
Whether you're a homeowner, a design professional, or a business owner, this episode is packed with inspiration and practical advice.
00:00 The Essence of Fearlessness in Business 00:34 Introduction to the Designer Within Podcast 01:29 Live from KBIS: A Unique Podcast Experience 02:44 Meet the Guests: Jean-Michel LeBeau and Kim Frechette 02:56 Bain Ultra: Wellness and Innovation in Bath Design 06:26 Jean Michel's Entrepreneurial Journey 13:10 The Future of Luxury Bath Industry 15:58 Innovative Bath Products and Their Benefits 21:41 Entrepreneurial Advice for Designers 23:42 Embracing the MVP Mindset 24:25 The Power of Originality in Design 25:10 Overcoming Fear in Entrepreneurship 26:38 Trends and Innovations in Interior Design 31:10 The Importance of Collaboration in Design 36:43 Sustainability and Future Innovations 39:32 Final Thoughts and Takeaways
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
65: SEO for Designers: How to Gain 1000 New Website Visitors Fast with Barb Davids
08 Mar 2025
01:02:01
Welcome to Episode 65 of The McClain Method Podcast, where host John McClain explores the intersection of creativity and intentional design in home and life.
This episode features special guest Barb Davids, a digital marketing and SEO expert from Compass Digital Strategy, who breaks down SEO in an easily understandable format for interior designers and other creatives. Barb discusses the importance of blogging for SEO, optimizing website images, the role of Google Business Profile, and basic tips for boosting website ranking.
Here is a rundown of what you will learn in this action packed episode: Understanding and starting with SEO
The importance of blogging for SEO
Visual aspects of website affecting SEO
Using Google My Business for SEO
Ads for SEO and business growth
Diversifying geography and platforms for SEO
Timeline:
02:15 Upcoming Events and Social Media Engagement
03:38 Introduction to Special Guest: Barb Davids
05:04 Understanding SEO for Designers
10:05 Blogging for SEO Success
15:20 Optimizing Images and Google Business Profile
20:15 Link Building and Diversifying SEO Strategies
32:08 User-Friendly Website Management
32:23 SEO Services for Clients
33:22 The Role of Ads in SEO
35:11 Effective Ad Strategies
39:07 Common SEO Mistakes
41:27 AI and the Future of SEO
48:13 Optimizing Website Structure
53:02 Expanding Geographic Reach
56:37 Finding the Right Keywords
59:22 Working with Barb for SEO Success
Barb Davids, founder of Compass Digital Strategies since 2018, is a digital marketer with over 25 years of experience. She's not here for the fluff – Barb's passion lies in providing direct, results-oriented digital marketing solutions for ambitious business owners. She has helped them get 256% more organic search traffic, 22% more leads and 51% more sales from Google organic search. When she's not behind the laptop, she's out running with her dog, Stone, in whatever city she's digital nomading at the time.
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
64: How Photorealistic Renderings Can Serve Luxury Clients & Increase Your Revenue - with Mina Duque
21 Feb 2025
00:48:02
In this episode of The Designer Within Podcast, host John McClain chats with Mina Duque from Duke Renders about the significant impact photorealistic renderings can have on an interior design business.
They delve into Mina's journey from handling her design business to heading client success at Duke Renders and discuss the external support and benefits that outsourcing renderings can bring to designers.
They cover how renderings can speed up project approvals, enhance client presentations, and even act as a powerful marketing tool. Mina highlights the importance of delegating to the right people and setting clear expectations, while John shares his insights on incorporating rendering costs into design fees and making a profit.
Whether you’re new to using renderings or looking to integrate them further into your operations, this episode provides valuable strategies and tips for maximizing their potential.
00:51 Guest Introduction: Mina from Duke Renders
03:43 The Importance of Delegation in Interior Design
07:30 Benefits of Photorealistic Renderings
13:24 The Onboarding Process with Duke Renders
20:00 Customization and Unique Design Solutions
22:36 Using Renderings for Client and Trade Communication
23:37 Monetizing Rendering Services
24:35 Transparent Pricing Strategies for Designers
26:17 Incorporating Renderings into Design Fees
27:39 Identifying the Right Clients for Renderings
28:50 Maximizing Profit from Renderings
29:18 The Importance of Deliverables
29:53 Using Renderings for Client Reassurance
31:36 Renderings as Marketing Tools
34:54 Cost and Packages for Renderings
39:26 AI in the Design Industry
43:10 Final Advice and Contact Information
For more information on Mina and Duke Renders: Instagram: https://www.instagram.com/dukerenders/
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
63: Live From Italy! How to Unlock Your TRUE Creative Potential & Unchain Your Past
11 Feb 2025
00:40:10
In episode 63 of The Designer Within Podcast, recorded LIVE as he walks the streets of ever-inspiring Italy, host John McClain shares his transformative experiences from a trade show in Verona to the picturesque streets of Florence, and finally, the bustling city of Milan on a solo soul finding trip through Italy.
John reflects on much-needed inspiration and offers insights on refueling creativity, maintaining originality, and setting realistic expectations in the business world. Key lessons include the importance of stepping out of routine to find inspiration, standing firm on pricing and deliverables, and balancing creative passion with business acumen.
Join John as he uncovers invaluable lessons for both personal and professional growth.
0:00 - Introduction to the episode and podcast
1:30 - Description of Italy trip and inspiration behind the episode
4:45 - Recapitulation of a challenging past year
6:00 - Initial experiences in Verona: Trade show and meeting people
7:30 - Walking through Florence and finding inspiration
10:15 - Embracing personal time and solo travel
13:20 - An epiphany by the Duomo in Florence
15:45 - Importance of soaking in moments and scenes
17:30 - Recording an unscripted episode
19:10 - Finding inspiration as a designer
22:00 - Encouragement to create unique ideas and stand firm in creativity
25:40 - Perils of social media: Copying and regurgitation
28:15 - Designing beyond clients' comfort zones
30:00 - Capturing live experiences in Italy
35:50 - Revelation about expectations and mindset
39:10 - Episode closes in Milan with more reflections on design and creativity
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
62: Mastering PR, Branding, & Marketing in the Design Industry With Jocelyn Hutt
25 Jan 2025
00:57:16
In episode 62 of The Designer Within Podcast, hosted by John McClain, we delve into the world of brand collaborations and PR strategies. John chats with Jocelyn Hutt, a seasoned marketing and PR expert, about effective brand partnerships, storytelling in design projects, and the importance of both regional and national PR.
Jocelyn shares invaluable tips for designers and creatives on how to elevate their projects and visibility, emphasizing the importance of high-quality photography, detailed product shots, and the power of in-person connections.
Whether you're a design professional aiming to grow your business or someone interested in better promoting your work, this episode is packed with actionable insights to help you succeed.
Tune in for a masterclass in PR and marketing!
01:19 Introduction to Today's Episode and Guest
01:40 Deep Dive into Brand Collaborations and PR Strategies
03:33 Meet Jocelyn Hutt: PR and Marketing Expert
04:49 Jocelyn's Journey in the Design Industry
11:50 The Importance of Relationships in PR
21:54 Collaborating with Brands: Tips and Benefits
29:13 The Power of In-Person Connections
29:47 Trade Shows and Grassroots Campaigns
30:40 Navigating Magazine and Media Relationships
33:43 Understanding PR Firm Costs and Benefits
36:50 Effective Social Media and Blogging Strategies
38:25 Building Designer Communities
40:05 Becoming a Publicist's Favorite Client
42:16 The Importance of Storytelling in PR
47:19 Setting Realistic Expectations with PR Firms
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
61: How to Create A True Client-Centric Design with Michael Mitchell
13 Jan 2025
01:00:13
The Designer Within Podcast Episode 61: How to Create A True Client-Centric Design with Michael Mitchell
In this episode of the Designer Within podcast, host John McClain discusses the art of creating client-centric designs with Michael Mitchell. They explore Michael's approach to blending diverse styles, his extensive sourcing trips, and the importance of understanding clients' unique stories.
Michael shares insights on managing client expectations, the power of intentional mix-and-match decor, and the value of transparency in the design process. The episode also highlights Michael's philanthropic efforts and his philosophy of giving back to the community.
A must-listen for designers and homeowners alike, this episode is packed with practical advice and inspiring stories.
00:00 Introduction to Eclectic Design
00:40 Welcome to the Designer Within Podcast
01:59 Navigating Client Relationships
03:07 Los Angeles Wildfires: A Personal Note
06:20 Introducing Michael Mitchell
08:11 Michael Mitchell's Design Journey
14:28 The Art of Mixing Styles
16:16 Client-Centric Design Philosophy
18:20 Understanding Client Needs
29:30 Managing Client Expectations
31:54 Setting Expectations with Clients
32:41 Transparency in Client Communication
34:01 Handling Delays and Issues
38:26 Unique Sourcing and Design Philosophy
49:12 Philanthropy and Giving Back
57:46 Conclusion and Contact Information
For more information on Michael Mitchell: Website: https://www.michaelmitchellinc.com/ Instagram: https://www.instagram.com/michaelmitchelldesigner/
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
60: New Year = New Priorities. Saying YES to What Serves YOU in 2025!
04 Jan 2025
00:39:29
Designing Your Best Year: Embracing Purpose, Progress, and Peace in 2025
In this episode of the Designer Within Podcast, host John McClain explores the crucial difference between being busy and being productive. He introduces the concept of aligning tasks with one's goals through a decision filter focusing on purpose, progress, and peace.
John explains the revamped podcast format, which will now cater to interior designers, homeowners, and general listeners, offering insights for improving both personal and professional lives.
The episode emphasizes the importance of intentionality, self-care, and thoughtfully selecting commitments that truly serve one's wellbeing and objectives. John also shares practical tips for prioritizing tasks, delegating effectively, and maintaining a balanced, fulfilling life.
Join John in making 2025 a year where you say yes to what serves you and no to what doesn't.
00:00 Introduction: Busy vs. Productive
00:30 Welcome to The Designer Within Podcast
01:23 Podcast Evolution and New Format
03:29 Exciting New Content and YouTube Plans
06:05 Episode Focus: New Year, New Priorities
07:14 Decision Filter: Purpose, Progress, and Peace
17:36 Real-Life Application of the Decision Filter
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
59: Building a Design Showroom, Vendor Growth, & Work/Life balance with Sara Lynn Brennan (Part 2)
13 Dec 2024
00:42:58
In Episode 59 of the Designer Within Podcast, host John McClain continues his insightful conversation with Sarah Lynn Brennan. They delve deeper into the creation and ongoing success of Sarah's design showroom, 'All Things Home,' located in North Carolina.
Sarah shares the unplanned journey of opening her showroom, how strategic partnerships played a vital role in its development, and the innovative business model designed to make luxury design accessible.
The discussion also covers practical advice for interior designers looking to build strong brand partnerships, understanding market needs, and creating diversified revenue streams.
Tune in for a masterclass in growing your design business and fostering meaningful industry relationships.
00:00 Introduction to The Designer Within Podcast
00:56 Recap and Introduction to Part Two with Sarah Lynn Brennan
02:07 Sarah's Journey to Opening Her Own Showroom
03:44 Building Partnerships and Overcoming Challenges
05:09 Creating Accessible Luxury Design
08:51 Balancing Full-Service and Retail Offerings
18:38 The Importance of Strategic Partnerships
23:32 Masterclass in Growing Your Business
24:22 The Power of In-Person Meetings
24:56 Offering Solutions and Building Relationships
27:26 Deliverables: Physical and Experiential
28:04 Setting Expectations and Milestones
34:57 Balancing Business and Personal Life
38:19 Final Thoughts and Gratitude
MORE ON SARA LYNN BRENNAN: Website: https://saralynnbrennan.com/ Instagram: https://www.instagram.com/saralynnbrennan/
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
58: The Power of Processes & The Journey to Design Success with Sara Lynn Brennan (Part 1)
06 Dec 2024
00:53:52
In this episode of the 'Designer Within' podcast, John McClain interviews Sara Lynn Brennan, a successful interior designer who transitioned from being a middle and high school science teacher to running her own multi-million dollar design business.
Sara shares her early business mistakes and emphasizes the importance of establishing structured processes and having hard conversations with clients. She discusses her journey from DIY projects to handling large-scale renovations, the evolution of identifying luxury clients, and the significance of clear, value-driven client communication.
Sara also highlights the pivotal role of social media in maintaining visibility and attracting clients. The episode includes a deep dive into Sara's business approach, client management strategies, and her perspective on authenticity and transparency in the design industry.
00:00 Welcome to The Designer Within Podcast
02:18 Reflecting on 2024 and Planning for 2025
04:01 Introducing Sara Lynn Brennan
05:09 Sarah's Journey from Teacher to Designer
07:59 The Importance of Processes in Business
16:19 Finding the Right Clients
27:32 Attracting the Right Clients
28:34 Sharing Your Story and Processes
29:16 Navigating Social Media During COVID
30:25 The Power of Authenticity
38:01 Defining Luxury Clients
41:47 Understanding Client Needs
46:26 Balancing Boldness and Sensitivity
51:17 Conclusion and Teaser for Next Episode
MORE ON SARA LYNN BRENNAN: Website: https://saralynnbrennan.com/ Instagram: https://www.instagram.com/saralynnbrennan/
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
57: How to Incorporate Curated Art Into Your Design Business With Leonardo Ledesma
16 Nov 2024
00:47:51
In this episode of The Designer Within podcast, host John McClain chats with Leonardo Ledesma, founder of Art Seen, an art advisory and curatorial service based in Los Angeles.
Leonardo shares his journey from studying architecture to creating a successful art advisory firm that caters to designers, architects, and collectors. They discuss the organic growth of Art Seen, the importance of engaging and personalized client relationships, the role of technology in the art business, and the evolving demands of both residential and commercial art projects.
Leonardo also offers insights into selecting art for different spaces, the significance of good lighting, and building long-term client trust. The episode wraps up with details on Art Seen's upcoming participation in SCOPE Miami and a recent collaboration with Genesis.
This conversation is full of valuable lessons and inspiration for interior design business owners looking to integrate art into their projects.
00:00 Introduction to The Designer Within Podcast
00:43 Meet Leonardo Ledesma: Founder of Art Seen
02:02 Leonardo's Journey from Architecture to Art
05:06 The Business of Art: Challenges and Triumphs
09:33 Evolution of Art Scene: From Analog to Digital
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
56: 5 Proven Strategies to Enhance & Grow Your Design Business with Jennifer Stoner
02 Nov 2024
01:07:41
In episode 56 of the Designer Within Podcast, host John McClain interviews acclaimed interior designer Jennifer Stoner. Jennifer shares her journey from practicing law to becoming a renowned designer with 24 years of experience.
She discusses the importance of continuous education, networking, and building trust with clients.
Jennifer also reveals her innovative use of QR codes for project management and her post-project concierge services aimed at sustaining client relationships.
Tune in for actionable insights on blending business acumen with creative design.
00:00 Opening Thoughts & Welcome: Always Be Educating Yourself
00:19 Welcome to The Designer Within Podcast
01:32 Introducing Jennifer Stoner
02:00 John's Trip to Italy
03:27 Jennifer Stoner's Background and Career
03:59 The Importance of Contracts and Communication
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
55: Designing Your Business Framework: Contracts, Negotiations, and Global Success with Christina Richardson
19 Oct 2024
00:57:44
In this episode of The Designer Within Podcast, host John McClain and interior designer Christina Richardson delve into the critical aspects of contracts and negotiations crucial for a successful design business. Christina shares her unique transition from mining to design and how her diverse background empowers her practice. They explore the importance of clear contracts covering scope, price, and liabilities, strategies to avoid scope creep, and effective negotiation techniques.
Key highlights include insights on international agreements, leveraging technology like VR and SketchUp, and the benefits of niching and networking in the industry. Tune in for actionable advice on managing client relationships, enhancing communication, and incorporating Scandinavian design principles into your portfolio.
00:00 Starting a Design Business: The Importance of Contracts
01:03 Welcome to The Designer Within Podcast
02:17 Introducing Christina Richardson: From Mining to Design
04:58 Christina's Journey: From Sweden to the US
08:39 The Business Side of Design: Contracts and Negotiations
18:19 Scandinavian Design Principles and Storytelling
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
54: Transform Your Design Business Sustainably & Profitably with Carter Averbeck
04 Oct 2024
01:07:13
In this episode of 'The Designer Within' podcast, host John McClain discusses sustainable practices in interior design with Carter Averbeck of Omforme Design.
Carter shares his journey to sustainability, how the industry has evolved, and practical steps for integrating eco-friendly practices into design businesses. He emphasizes transparency with clients, the growing demand from younger generations, and the innovative use of secondary markets.
The conversation also touches on the importance of historical restoration and overcoming misconceptions about sustainability. Carter offers valuable tips for designers looking to start sustainable practices, showcasing the ways smaller steps can make significant impacts.
00:00 Introduction to Sustainable Design 00:56 Welcome to The Designer Within Podcast 01:53 Interview with Carter Averbeck: Sustainability in Design 04:06 Carter's Journey into Design 10:45 The Importance of Quality in Sustainable Furniture 13:20 Client Education and Sustainable Practices 14:14 Navigating Supply Chain Issues with Sustainability 30:09 Historic Restoration and Sustainability 36:18 Exploring Sustainable Interior Design 36:54 Getting Started with Sustainability 37:35 Practical Tips for Sustainable Design 40:02 Industry Trends and Challenges 43:12 Innovative Buyback Programs 45:41 Repurposing and Reselling Strategies 56:21 The Importance of Trade Knowledge 01:02:40 Exciting New Projects and Future Plans 01:05:57 Conclusion and Final Thoughts
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
53: Balancing Business and Life: 3 Big Lessons I Have Learned In The Past Year
20 Sep 2024
00:31:29
Balancing Business and Life: Lessons Learned as an Interior Designer Season 2, Episode 53
In this episode of 'The Designer Within' podcast, host John McClain welcomes listeners back for the second season. John discusses the importance of evaluating the profitability and time commitment of projects. He shares personal reflections on taking a summer break to recharge and cope with the loss of his dog Jax.
John emphasizes the necessity of slowing down to avoid burnout, setting personal deliverables, and ensuring life/work balance. He talks about making significant changes to his business structure, encouraging listeners to set boundaries and reassess their time management. John also highlights the value of continuous learning and personal growth within the design industry.
The episode concludes with practical advice for creating personal time blocks for reflection and planning.
00:00 Introduction and Podcast Overview 01:07 Season Two Kickoff and Personal Updates 03:00 Business Reflections and Changes 07:33 Lessons from the Past Year 07:54 The Importance of Slowing Down 21:09 Implementing Quick Hits and Aha Moments 24:59 Continuous Learning and Growth 28:47 Conclusion and Next Steps
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
52: How to Fully Craft Your Client Journey: Part 2 with Brittany Farinas
17 Jul 2024
00:46:08
How to Fully Craft Your Client Journey: Part 2 with Brittany Farinas
In the concluding episode of Season 1, John McClain celebrates the one-year anniversary of 'The Designer Within' podcast and shares exciting plans for Season 2.
John then dives into part two of his insightful interview with Brittany Farinas. Brittany emphasizes the importance of maintaining direct client communication, effective project intake processes, client expectation management, and the integration of custom furniture. They also discuss business scaling strategies, outsourcing procurement, and the critical role of client vetting to ensure the right match between designer and client. Brittany shares how she remains hands-on with initial client interactions and her philosophy on balancing systematic processes with fluid client experiences. The conversation highlights the significance of transparent communication and how to manage and delegate tasks efficiently within a design business.
01:22 Celebrating One Year of Podcasting
01:55 Season Two Announcements
04:01 Part Two of the Interview with Brittany Farinas
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
51: Brand Perception, Authenticity and Strategy: Part 1 with with Brittany Farinas
10 Jul 2024
00:37:56
In this engaging episode (Part 1 of 2) of the Designer Within Podcast, host John McClain welcomes Brittany Farinas, CEO, and Creative Director of House of One, to discuss her journey in the interior design world. Together, they delve into Brittany's early career challenges, the importance of professional branding, and key business strategies that have propelled her to success. Highlights include insights into Brittany's investment in PR, the dual role of personal and professional life in her brand, and practical tips on custom furniture, client onboarding, and much more. Get ready for an inspiring conversation about merging passion with business acumen.
00:00 I'll see you in Las Vegas Market!
01:16 Introduction to Today's Episode
02:00 Welcome to The Designer Within Podcast
03:12 Interview begins with Brittany Farinas: Part 1
06:50 Brittany's Journey into Interior Design
11:37 Building a Brand and Business
17:56 The Importance of Professional Image
30:41 Balancing Personal and Professional Life
35:43 Conclusion and Teaser for Part 2
36:26 Final Thoughts and Resources
House of 1 Website: https://www.houseof1.com/ House of 1 Instagram: https://www.instagram.com/houseofone_/ Brittany Farinas Instagram: https://www.instagram.com/brittanyalexa_/
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
50: 7 Words To Avoid In All Business Conversations & What To Use Instead
26 Jun 2024
00:25:55
Can the words you choose truly shape your business success? Discover the transformative power of language in our 50th milestone episode of the Designer Within Podcast. I'll unveil how the words you use can either build bridges or create barriers in your professional relationships. Learn how to replace phrases like "cheap" and "budget" with more positive alternatives such as "less expensive" and "investment expectations" to foster confidence and professionalism. This episode is packed with insights on refining your vocabulary to enhance client interactions and elevate your business communication skills.
In this special episode, we also explore the art of choosing positive language, offering practical tips for incorporating solutions-focused phrasing into your daily conversations. Avoiding negative connotations can make a significant difference in how clients perceive your capabilities. Additionally, we delve into the importance of mindful listening, effective communication techniques, and the value of seeking feedback to build trust and rapport with clients. Tune in for personal anecdotes and actionable advice that will help you master the subtleties of client communication and achieve greater professional success.
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
49: The Intersection of Luxury Design & Entrepreneurship: Jamie Gasparovic on Pricing, Clients, & Confidence
18 Jun 2024
00:50:05
What if you could turn your passion into a thriving career? This week, I sit down with Jamie Gasparovic, the visionary founder and principal designer of Studio Gaspo, to uncover the secrets behind her meteoric rise from a marketing professional to a celebrated interior designer. Jamie takes us through her journey of launching her own firm at just 27, without traditional mentorship, and how sheer determination and self-reliance fueled her success.
Jamie generously shares hard-earned wisdom on valuing your work, setting appropriate pricing, and overcoming the guilt often associated with making money in creative fields. From listing out all deliverables to understanding business expenses, Jamie details practical strategies for setting and communicating prices that reflect the true value of your work. We also discuss client investment expectations, evolving business models, and how to handle the financial transition from salary jobs to self-employment, making this episode a treasure trove of advice for new and seasoned designers alike.
But that's not all; Jamie delves into the softer skills that are crucial for thriving in the design industry. We explore the importance of building confidence, refining your design style, and nurturing essential vendor relationships. Jamie emphasizes the power of education and community, encouraging designers to share their knowledge to elevate the industry collectively. Whether you're just starting out or looking to refine your existing practice, this episode offers actionable insights and inspiration to help you unleash the designer within you.
Find Jamie on Instagram: https://www.instagram.com/studiogaspo Find Jamie on her website: https://studiogaspo.com/
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
48: How To Combine Excellent Client Communication & Creative Risks For Ultimate Success with Sarah Wilson
10 Jun 2024
01:02:11
Ever wondered how a background in IT could transform the world of interior design? This episode of The Designer Within Podcast with John McClain promises an engaging exploration of career transitions with our inspiring guest, Sarah Wilson, the owner and principal designer of Chansaerae Designs. Sarah’s incredible journey from the structured environment of IT to the creative realm of interior design is a must-hear.
She openly shares her experiences of returning to design school as an adult, leveraging her technical skills to streamline her business operations, and taking bold creative risks that set her apart in the industry. We explore how she aligns with clients to bring their wildest design dreams to life while staying true to their personal identity.
Our conversation dives into the unexpected ways previous career skills can enhance new ventures. Sarah’s story is a testament to leveraging past experiences for success in interior design, offering a unique perspective on the importance of formal education, practical industry knowledge, and the value of attending market events. Together, John McClain and Sarah discuss the significant influence of personal and cultural backgrounds on design aesthetics, enriching the creative process with distinctive styles.
The latter part of our episode tackles the often tricky subject of pricing transparency and client communication in the design industry. We share candid insights on managing client expectations, the importance of clear communication, and building trust through unique design solutions.
This episode is a treasure trove of actionable insights and inspiring stories for designers and creative entrepreneurs eager to push boundaries and exceed client expectations.
Join us and get inspired to create extraordinary designs that leave a lasting impact with Sarah Wilson of Chansaerae Designs.
More on Sarah Wilson: Website: https://chansaeraedesigns.com/ Instagram: https://www.instagram.com/chansaeraedesigns/
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
47: Turning Consultations Into Sales: Ten Steps for Mastering the Interior Design Consultation
31 May 2024
00:23:49
Can you imagine transforming every client consultation into a surefire sales opportunity? That's exactly what you'll learn in this episode of the Designer Within Podcast with me, John McClain. We explore the essential strategies for mastering successful consultations in sales-driven businesses, especially for creative entrepreneurs. By embracing consultations as crucial sales calls, you’ll discover ten actionable steps that have driven my own business success. From setting clear legal expectations and leveraging online scheduling systems to delivering valuable insights during the meeting, this episode will empower you to turn consultations into a powerful tool for winning clients and closing deals.
Come along as we uncover the best practices for design consultations. Learn how to use comprehensive design questionnaires to extract deeper insights into your clients' preferences and aspirations, ensuring every meeting is as informative as it is effective. I share personal anecdotes on how specific questions can reveal crucial information, ensuring you understand and meet your clients' needs. Setting clear expectations, providing printed materials, and creating a structured consultation process are key takeaways that will leave a lasting positive impression and foster successful client relationships. Elevate your consultation skills and boost your business in just 20 minutes!
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
46: Creating Harmonious Homes: Ethical and Vegan Interior Design with Deborah Dimare
17 May 2024
00:47:52
Imagine transforming your home into a sanctuary that not only soothes your soul but also stands as a testament to ethical living. Join me, John McClain, and pioneer Deborah Dimare as we navigate the intersection of interior design and moral responsibility, ensuring that every piece of furniture and fabric honors both your well-being and the planet's. Our lively discussion explores my journey to creating healthful living spaces, and Deborah's transition from traditional design to championing animal rights and sustainability within the industry.
This episode isn't just about aesthetics; it's a deep dive into the heart of vegan and cruelty-free design practices. Delve into the world of non-toxic materials with us as we inspect the challenges designers face in sourcing ethical products, such as the elusive featherless sofa, and how bedroom environments can be revitalized with GOTS-certified organic materials. We share practical tips for those yearning to create a nurturing home environment—one that is family-friendly, durable, and free of harmful toxins.
Whether you're a seasoned professional or a curious novice, there's a wealth of knowledge to be gained as we craft spaces that not only look good but do good, fostering healthier communities one room at a time.
Learn more about Deborah: www.dimaredesign.com Use Code: The Designer Within to save 40% off of her kids and babies room design course: https://dimaredesign.com/online-babies-and-kids-room-design-course/
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
45: Essential Productivity Hacks For Designers That You Can Do Today From Amber De La Garza
04 May 2024
00:48:16
If you have ever felt behind schedule before you even opened up your laptop or found yourself chasing the clock to get something done by a deadline. Well, you're not alone.
We have ALL been there my friend, but guess what? There are solutions to your productivity problems and Amber De La Garza is the productivity expert and she's HERE on the podcast today!
She has created a very detailed list of ways that we (as creatives) can be more productive in our days. (Trust me, I know it's hard)!
Get your notepad out. This one is for sure you'll want to recall later and implement!
Here are some of the topics Amber and I cover in this episode: * What is YOUR definition of productivity? * Time blocking: Breaking it down step by step * Amber's 4 "Buckets" of Productivity & how to fill them * Delegation made easy * How to merge Amber's 2 time blocking strategies to work for you
Amber also has a great quiz for you to take for free on her website that will give you your very own productivity playlist: CLICK HERE for that: https://amberdelagarza.com/QUIZ/
Now, get going and be productive and download this episode now. You will want to relisten to it for sure!!
For more information on Amber: Website: https://amberdelagarza.com/ Podcast: https://amberdelagarza.com/podcast/ Social Media: Instagram: https://www.instagram.com/amber_delagarza/ Facebook: https://www.facebook.com/theproductivityspecialist
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
44: How To Diversify Your Design Talents For Success With Christopher Todd
25 Apr 2024
01:08:41
I love having talented and successful friends on the podcast and Christopher Todd Hall is that and so much more!
Christopher not only is a successful 30 year veteran of the design industry, but also has lots of exciting ventures within his company that allow him to spread his creative talents while increasing revenue.
In this fun and very enlightening convo, you will learn: * How Christopher markets himself in his own very unique way * The trip across the country that led to the Academy Awards for Christopher * The retail showroom journey, its ups and downs and lessons for anyone considering starting their own retail showroom * His Vanessa Williams transition: from fan to friend to business partner * Insights from an expert on the future of the design industry you won't want to miss.
I adore Christopher. His true down-to-earth honesty and candor and I know you will too. Listen to this episode and consider where you are in your own business and design journey and if there are lessons that can apply to you too.
Spoiler Alert: There will be! Enjoy!
For more on Christopher Todd: Website: https://www.christophertodddesign.com/ Instagram: https://www.instagram.com/ctdesignlv/ Shop Christopher Todd Home Store online: https://www.shopchristophertodd.com/ Vanessa Williams candles: https://www.shopchristophertodd.com/vanessa-williams/
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
43: Burnout and Boundaries: Embracing Mindfulness in the World of Design with Lori Miller
16 Apr 2024
00:52:25
Have you ever felt the wear and tear of burnout creeping into your life, inching its way into your creative soul? I know I have, and it's time to talk about the lifeline that boundaries are in our industry. Today's episode of the Designer Within brings in Lori Miller, an interior designer with a unique twist—her expertise in mental health counseling. We peel back the layers of how psychological principles can shape the spaces we live in, affecting our overall well-being. I get personal with my own brushes with burnout and share the pivotal steps I've taken to keep my mental health on track amidst the demands of our bustling field.
Navigating the emotional labyrinth of client relationships and the pressures of home renovations can be a daunting task for designers, but it's one we dissect with care. We discuss striking the right chords with our clients, understanding their deeper motivations, and the undeniable impact that the COVID-19 pandemic has had on all of us within the design industry. Lori sheds light on the subtle but potent signals of burnout, and we contemplate strategies to manage stress before it overtakes us.
I wrap things up with a heart-to-heart on the sacredness of Sundays, the power of a pause, and the transformative nature of mindfulness practices in our daily routines. If you're looking for a nudge towards self-care, a reminder to breathe, or practical tips on keeping your professional balance without tipping over, this is your sign.
Highlights of our convo: * The signs of burnout and how to notice them * How to avoid burnout altogether using tools you already have * Psychology tactics to work with clients from the very beginning * How boundaries and expectations are key
I hope you take the time to TRULY listen to this episode and I hope if you need help you seek it. Notice the signs of burnout as it reveals itself to you and take care of it now. You are worth it.
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
42: Live Seminar! Essential Systems & Processes from High Point Market
07 Apr 2024
00:58:12
As I head to High Point Market Spring 2024, I thought I would play some of a seminar that I taught LIVE at the fabulous Universal Furniture Learning Center about a year and a half ago. The information STILL stands trust me. It's all about Essential Systems and Processes, what those are and how to set them up.
It's actually a portion of a course that I teach within my Design Success Academy! So you're getting a bit of a course for free! We all need processes defined, but do we really take the time do so? I'm here to help with an easy 3 step process for you!
In this teaching episode you will learn: * How To Create Your Processes * The Actual Processes I Use In My Company * Why They Work * How To Use Processes With Our Trades & Vendors * How To Use Processes With Our Internal Team * How To Use Processes With Our Clients
If you are interested in the download mentioned, you can grab it HERE: https://members.designsuccessacademy.com/freesystemsdownload
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
41: Vendors & Trades: Insider Secrets Every Designer Needs To Know
01 Apr 2024
00:36:12
Let's talk about finding specific ways to find success with our trades and vendors! Welcome to the episode my lead designer, Heather Rau. In this episode, Heather and I discuss the backbone of a design project that involves any sort of labor and materials: your trades and vendors.
The delicate dance of finding both trades/vendors that align with your values, meet your company and client needs, and also represent you and your brand can sometimes be difficult.
This episode has detailed, actionable ways to: * Find your own company values in order to know who you should be working with * Specific ways to find trades and vendors when you have none * How to retain quality vendors and trades persons * How to "give back" to vendors and trades * What good trades and vendors can do for you
This episode will help you grow your relationship with your trades and vendors no matter if you are new to the design industry or a veteran designer. It's a must listen for sure.
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
40: The Keys To Big Design Business Success In A Small Town With Nicole Roe
25 Mar 2024
01:03:32
Welcome Nicole Roe of R. Nickson Interiors to this episode of The Designer Within podcast! Nicole is the founder of R. Nickson Interiors and has over 10 years of experience in the design field. With a degree in construction, Nicole has interned with a luxury developer building and spent time working for a team of construction companies heading up their business development & marketing. To say that Nicole recognizes the full scope of a design project would be an understatement. With hands-on experience in construction, renovations & interior design - Nicole has done it all. In this episode Nicole and I have a great conversation about how she has found huge success in a small town setting.
Here are just some of the highlights of this fabulous interview: - How Nicole switched education paths (and geographic locations) mid-stream to find her true calling - How Nicole uses her Construction Management degree to her advantage in her very small town. - The marketing methods Nicole finds helpful. - The unique way Nicole decided to take control of receiving her products - Nicole's message of collaboration over competition even in a tiny town. - How Nicole sources from great vendors when there are no design centers around her.
I KNOW you will find so many great insights into ways you can grow your own business when listening to my interview with Nicole. Now, sit back and enjoy this open hearted convo with Nicole Roe of R. Nickson Interiors.
Find Nicole on her website: https://rnicksoninteriors.com/ Fine Nicole on Instagram: https://rnicksoninteriors.com/
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
39: How To Bring Your Past Skills Into Your Current Business
16 Mar 2024
00:23:57
They say "you don't know what you don't know," but I'm here to flip the script and remind you that you "DO know what you DO know!" And that's a lot!
It's time we take pride in our past and value our skills and accomplishments. Bettering ourselves is great, but also let's remember to take stock of what we already bring to the table!
In this uplifting episode you'll learn: *What is your "sliding scale of skills" * How to take count of the past successes that are a part of you now * How to notice successes that occur TODAY * When you might want to consider opportunities for learning and growth and how to best choose those growth opportunities. * How the people you surround yourself with are a link in the chain of your success.
Now, get comfortable and pat yourself on the back! You're here and there's a lot to be proud of for what you DO KNOW!
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
38: Difficult Clients & Difficult Conversations with Valerie Darden
09 Mar 2024
00:55:24
Welcome to an interview episode of The Designer Within with Valerie Darden. Valerie founded Brexton Cole Interiors in 2014. As the founder, Valerie named her company after her two sons Brexton and Cole. Brexton Cole Interiors have completed multiple residential and commercial design projects all over the US.
Ya'll know me and I love to find out the nitty gritty of the BTS of business operations and the thought process of design, and Valerie delivers!
In this very insightful and informative episode we discuss: * Client Red Flags: How to notice them and how to deal with them * Valerie's not-so-great situations with some clients and how her business procedures saved the day * Valerie and I chat about the importance of transparency and when it perhaps might be "too much" for clients * Valerie has a brand new book out this fall called "Beautiful Living" and we will talk all about they what, why, and how of her book publishing journey.
Welcome to the podcast, Valerie Darden of Brexton Cole Interiors!
For more on Valerie: Instagram: https://www.instagram.com/brextoncoleinteriors/ Website: https://brextoncoleinteriors.com/ Tik Tok: https://www.tiktok.com/@brextoncoleinteriors Pre-Order Her Book: https://amzn.to/43eds8S
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
Tech has become a huge part of my business success. It's actually like it's another employee in my firm! From scheduling appointments to signing agreements, technology has fully been embraced in John McClain Design, and for the better!
If you have not gotten on the tech bandwagon for fear of it being too complicated, well fear no more! I'm going to share my top 7 pieces of technology that I can't work without AND that are easy to install and use.
Here are the tech I will discuss today:
⚙️Showit Website Design: CLICK HERE for free month of Showit https://account.showit.com/r/vp5kkwgm
Website Adjacent: Tonic Template Shop: CLICK HERE to save 15% with code JOHN15 https://tonicsiteshop.com/?ref=john
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
On this episode, well over half a year after launching this podcast, I decided to pull out my very first episode to help explain my "why." If you have not listened to this episode, it's a must listen. If you have listened to it, well, maybe it's time for a cautionary tale refresher! Either way, here's the WHY for this episode:
🤔 Why did I start this podcast? 🤔 Why did I start a learning program for designers? 🤔 Why did I decide to overhaul my entire design business? 🤔 Why do I operate my design business as a business? 🤔 Why do I place such stringent policies and processes in place for my clients (and me) to follow?
Well this episode will explain my why in all it's gory detail! 😬 This episode talks about my lowest point in life and career. And boy was it low!
The very moment when I knew I had to make a choice to either slither away and lose everything or make big changes and begin the rest of my design career the right way. At this point, you know what my choice was, but let me tell you how I came to that decision and the steps I took to get there. Grab a strong drink, and sit back and listen to the most pivotal moment in my life and career.
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
35: Actionable Ways To Increase Your Press & Marketing TODAY
17 Feb 2024
00:26:16
After Market... Marketing. What in the world am I talking about? Well it's actually simple! After Market Marketing is a technique I use to create more awareness around a piece of press or any marketing exposure you have received for yourself or your business.
In this episode, I will discuss WHY you need to initiate a plan for After Market Marketing and 3 easy techniques you can implement right now for marketing your marketing. I will discuss using : 1) Social Media 2) Blog Posts & Newsletter 3) Thank You's to those who gave you the press.
Don't miss the action-oriented episode on how to REALLY Market your Marketing while also increasing the Top of Mind Awareness for you, your company, and the brands that you partner with.
Download my Free One Page Guide to After Market Marketing HERE: https://john.myflodesk.com/aftermarketmarketing
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
34: The Audacity of Authenticity with Joshua Smith
09 Feb 2024
01:07:21
Let's go deeper. Let's go beyond the fabrics, the wallcovering, and even the paycheck.
On this episode of The Designer Within Podcast, Joshua Smith and I have a heartfelt conversation around so many of the events that occur in our lives: business and personal. Joshua has such an open spirit and heart and he's sharing his thoughts on how he handled the ups and downs that many of us also endure.
In this episode, Joshua and I discuss: * His personal journey into interior design and how his non-traditional path has led to his success * The "aha moments" that Josh had in 2023 around pricing his services, choosing his clients, and marketing his business * How Josh and I relate to the illusion of "too busy" or "too successful" that the general public sometimes have * The way that Josh starts his day and how it sets him off on the right foot for anything that happens during the day
Sit back, settle in, and enjoy this in-depth conversation with the always interesting and enlightening Joshua Smith.
To find more on Joshua Smith Inc: Website: https://www.joshuasmithinc.com/ Instagram: https://www.instagram.com/joshuasmithinc/?hl=en
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
33: The Personal Side Of Interior Design With Amala Raj Swenson
03 Feb 2024
00:47:07
I'm so delighted to bring on fellow designer and friend, Amala Raj Swenson to the podcast today. Amala is the Principal Designer & Founder of Amala Raj Interiors based in San Diego, California.
We cover so much in this fun and information filled episode! Here's just some of the topics we will cover:
⭐ The unique way Amala blends her business and personal life ⭐ How Amala's "secret sauce" leads to more and better clients ⭐ The simple yet effective organizational software Amala uses to keep her company running ⭐ How we both feel about using Artificial Intelligence in the design industry ⭐ Amala's advice to new comers to our industry.
This episode is fun, informative, and full of great advice. See you inside!
For more on Amala visit her website at: https://www.amalaraj.com/ Or on Instagram at: https://www.instagram.com/amalarajinteriors/
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
They say when you become an entrepreneur, you trade your 8 hour day for an 18 hour day, which, is kind of true in some ways. BUT.... what about all of the time that you allow to become a part of your workday?
You know? Those unpaid jobs that you keep doing out of obligation to clients and friends and family..
Well I would like to hit this problem head on today and figure out exactly how to eliminate some of those unpaid jobs that you have!
In this unfiltered episode, I will discuss: 🛑 How to recognize the jobs you are working for free 🛑 How to combat the urge to keep saying yes (and learning to say no) to both clients AND friends) 🛑 How to FINALLY get paid for those unpaid jobs 🛑 How to feel great about all of this!
Hate me or love me, I'm speaking the truth to you and it's all for your benefit. Now put those earbuds in and let's get started!
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
31: How Relationships Can Grow Your Business Inside & Out With Susan Hayward Interiors
20 Jan 2024
01:00:45
In this episode, I welcome Susan Hayward and Jillian Hayward Schaible. They are are the mother and daughter design team behind the successful firm, Susan Hayward Interiors in Milton Massachusetts.
In this episode, Susan and Jillian share their interesting insights on how their internal relationship has worked to build a very successful design firm with lots of repeat and long term clients.
We also discuss: * How working together actually WORKS for them * How interior design is not the first career of either designer * The marketing method that brings in constant business for their firm * How Susan & Jillian have set themselves apart from other designers in their area * The transparency method of business operations that they swear by * How their love of residential design morphed into a successful commercial design division for their company.
I know you'll enjoy this fun and very insightful episode with Susan and Jillian of Susan Hayward Interiors.
For more information about Susan Hayward Interiors, visit them at: https://www.susanhaywardinteriors.com/ or on Instagram at https://www.instagram.com/suhayinteriors/?hl=en
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
30: How To Overcome The Fear of Pricing Your Services For Your Value
12 Jan 2024
00:27:34
Hi Friends! Can I celebrate episode 30 with you for a moment?! That's 30 weeks of podcasts in your earbuds from me, & I'm so thankful that you take this journey of learning with me every week.
Today's episode is another BTS episode! I'm sharing an actual PRIVATE member podcast episode that I created for my program, Design Success Academy.
Here's what you will learn in this note-taking, head nodding episode: Key Points:
How to deal with the reluctance to discount yourself and the need to recognize the value of your services.
The significance of setting boundaries and not compromising on pricing.
Overcoming the fear of hearing "no."
Embracing discomfort and making incremental progress in pricing confidence.
The positive aspects of people-pleasing when within agreed boundaries.
How to overcome the fear of presenting prices and suggests strategies to confidently communicate pricing to clients.
Can a gatekeeper help you in managing pricing conversations?
Scope Creep and the importance of a detailed scope of work in the agreement.
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
29: Don't Price Another Project Before Listening To This Episode!
05 Jan 2024
00:17:53
And I mean that! :)
In this short but powerful episode, I am sharing with you some insights that I shared during a coaching session recently with a student of mine. The student was having issues with clients trying to dictate the investment amount of projects and even my student's design fees!
As you can tell, this doesn't bode well with me, but the blame is on us as business owners to educate our future clients on how operate our companies, particularly how we price our products and services.
In this episode you will learn: 💲How to discuss investment amounts with clients so that everyone is happy 💲How to choose a service category for every client 💲Why you need a set of deliverables for each type of service you offer 💲The BEST time to create your services (hint: it's not when you think) 💲How to TRULY serve your full service design clients
This episode might be short but it's PACKED full of juice! Now, grab a pen and paper and settle in for your own private coaching session with me!
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
28: The Good, Bad, & Ugly of My 2023 & 3 Easy Steps For You To Plan Your Own Year
29 Dec 2023
00:58:26
Ok friends, I'm being even more open and vulnerable today than ever.
I'm sharing with you my own year end review and the results of that. I took a deep dive into my own 2023 and found out the good, the bad, and the ugly of this past year. I found areas that went well....and then some that did not go so well.
But the beauty of a good year end review is that you learn from the past and make a new path for the upcoming year and that's what I'm doing for you today. Now, trust me, there were LOTS of good moments and I'm sharing those too, because those "wins" are just as valuable.
In this SUPER detailed episode, I'm going to share with you: *The Good, Bad, & Ugly of My 2023 *The lessons learned and what I'm planning for 2024 * A simple 3 step model for evaluating your own year (I mean it, it's EASY) *TONS of actionable advice for you to implement right now in your own business
I hope this episode is helpful for you to see the ups and downs of the roller coaster ride of life and business; and mostly I want you to take the time to review your own life and business with this simple model.
Head to www.johnmcclain.co for the free download exercise to plan your own year with 3 simple steps.
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
27: From the Vault: Discovering & Blending Your Authentic Self With Your Business
22 Dec 2023
00:36:25
At this time of the year, it's important to reflect on the past year, but also to reflect on ourselves, as human beings on this planet. With that thought in mind, I'm pulling out an episode from the archives about that very subject.
As entrepreneurs or anyone working in a client facing business, we often find ourselves balancing our personal and business lives, and authenticity is the key to success in both areas. Authenticity is about being true to yourself and your values, expressing your genuine thoughts and emotions, and aligning your actions with your beliefs, motives, and personality. In the context of business, it means presenting your brand, products, and services in a clear and transparent manner, while selectively infusing your personal values.
In this podcast, we will discuss more about what authenticity is and what is is not, and my 10 steps to become more authentic in your personal and professional life:
1) Define Your Core Values 2) Love Who You Are 3) Tell Your Story 4) Build Real Customer Connections 5) Work In The Transparency Model 6) Lead Your Team 7) Be Authentic on Social Media 8) Love What You Do/Believe What You Sell 9) Stay True To Your Purpose 10) Embody Consistency
If you struggle with clearly defining your authentic self and showing it to the world, this episode is for you!
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
26: Use This Filter To Answer Every Question - Forever
15 Dec 2023
00:31:03
I'm back with another "Take a Walk With John" episode! You all seemed to like the last one, and I felt inspired on a recent walk through my neighborhood, so out came my phone and I hit record.
In this walking episode, I'm talking about when and how to say no. It's a hard thing to do sometimes, and we, as people pleasers, tend to feel we have to overexplain the reasoning behind it. And when saying YES to everything, you are forgetting the things that really matter to you, i.e. your own values and priorities.
I want to show you the filter that I use for every opportunity and every decision in my life and business and how this one filter can give you an answer faster than one of those shakable Magic 8 Balls!
Here's what we talk about in this episode: * How to define your "Golden Thread Of Values" and how it weaves its way into all aspects of your life * What traits in yourself and in others help to define your values * Are you stealing from your family and yourself to give to others?! * Create a How I Work Document for YOU! * The hot take for this episode and how you can instantly start to implement my method.
The time is now my friend! I know you're a busy bee, so why are you saying yes to things that don't light you up and are not a fit for your values. It's time to realize that NO is a complete and total sentence and that your values will always back you up with that statement.
Now, I want you to say YES to listening to this episode! See you inside! I just know you will love it!
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
25: Lessons Learned From a TV/Film Industry Design Legend
07 Dec 2023
00:49:53
You're in for a real treat in this episode! My talented friend Beth Kushnick is here and we are diving deep into her 30+ year career as a set decorator. Beth has honed her design chops starting with the original production of Little Shop Of Horrors on Broadway to TV shows and movies that I know that you have all seen today.
In this fun, enlightening episode we will discuss:
The immediate parallels between set decorating and designing for residential clients.
Beth's process for set decorating
Why (and How) Beth lives by the mantra of always saying "yes" to everything!
Fads: Friends or Foe? Beth and I weigh in
Beth's high/low set decorating tips that you can implement in home design
How pivoting is essential as a business owner and Beth's method of pivoting after the writer's strike and actor's strike
I KNOW you will love hearing this side of our industry and the ups and downs of set decorating and will see a lot of your own business model in this episode. After we're done, you'll also be recognizing her sets from all of your favorite tv shows and movies.
Find more about Beth here: Website: https://www.bethkushnick.com/ Instagram: https://www.instagram.com/bethkushnick/ Beth's Podcast: Decorating the Set: From Hollywood to Your Home with Beth Kushnick: https://podcasts.apple.com/us/podcast/decorating-the-set-from-hollywood-to-your-home-with/id1519062454
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!