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Explore every episode of the podcast The Marketing Week Podcast
Dive into the complete episode list for The Marketing Week Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
| Title | Pub. Date | Duration | |
|---|---|---|---|
| How can marketing fix its effectiveness skills gap? | 08 May 2025 | 00:45:06 | |
Recent data from Marketing Week's 2025 Career & Salary Survey revealed marketing effectiveness is the major core marketing skills gap. Three in five (60.5%) of the more than 3,500 respondents identified knowledge of marketing effectiveness as a skills gap within their business. In this episode of The Marketing Week Podcast, deputy managing editor Charlotte Rogers, senior reporter Molly Innes and senior reporter Niamh Carroll discuss why effectiveness is such a pronounced skills gap, as well diving into the other skills gaps marketers identified, including social media. We are joined by Rachel Moss, head of marketing strategy as National Lottery licensee Allywn, who expresses her surprise at marketing effectiveness being the biggest perceived skills gap and questions the industry's understanding of effectiveness beyond advertising. Hosted on Acast. See acast.com/privacy for more information. | |||
| The Marketing Week Podcast: Exploring the reality for working mums | 22 Apr 2025 | 01:07:49 | |
In the latest episode, we explore why mothers are being pushed out of the workforce in increasing numbers, from the rollback of flexible policies to poor company culture. We are joined by Jess Heagren, founder and CEO of parenting organisation Careers After Babies, and Sophie Maunder, former VCCP CEO turned founder of maternity coaching business Matri. Hosted on Acast. See acast.com/privacy for more information. | |||
| The BBC on how to build a high-performing marketing team | 26 Nov 2024 | 01:04:17 | |
In this episode of The Marketing Week Podcast, hosts Charlotte Rogers, Lucy Tesseras and Molly Innes talk about all things marketing teams: how to build them, what the ideal team looks like and who needs to be included. We also speak to our Marketing Team of the Year, the BBC, to find out how director of marketing and audiences Paul Davies transformed his team from an under-utilised, under-appreciated function to a high-performing one. Hosted on Acast. See acast.com/privacy for more information. | |||
| Marketing Week Explores: How to improve marketing's reputation and the future of publishing | 20 Sep 2019 | 00:24:30 | |
In this edition of Marketing Week Explores, reporter Molly Fleming is joined by editor Russell Parsons and senior writer Charlotte Rogers to discuss the rise and fall of marketing's reputation in organisations.We look at the issues hitting confidence in marketing and how marketers can increase their impact and influence.The team then explores the media models that have the scope to save publishing. Sparked by the fact Marie Claire is becoming digital-only, we look at what the brand, and other publications, need to do to succeed in today's digital world. Hosted on Acast. See acast.com/privacy for more information. | |||
| Marketing Week Explores: The customer insight gap and gender stereotypes | 05 Sep 2019 | 00:24:50 | |
The Marketing Week Explores podcast has a brand new format. This month we look at why brands are failing to get the most from customer insight and discuss whether the ASA's gender rules have gone too far. Hosted on Acast. See acast.com/privacy for more information. | |||
| Marketing Week Meets: Cindy Gallop | 28 Aug 2019 | 00:37:16 | |
Cindy Gallop is a consultant, entrepreneur and activist. She is also one of the highest profile figures in the advertising industry.After bowing out of advertising in 2005 following a stint as president and chair of BBH in the US, she set up a brand consultancy and several businesses including MakeLoveNotPorn, the “world’s first user-generated social sex video-sharing platform”.She is a passionate advocate for diversity in the ad industry and stamping out the sexual abuse and harassment she believes is common.In this podcast, Gallop discusses the business case for diversity, the virtues of being self-employed and why pornography is currently substitute for sex education.Highlights include:· Why you should work out your values before your career choice· Why the ad industry’s glory days could still be ahead· The folly of ageism· Why 45 is the age to leave corporate life Hosted on Acast. See acast.com/privacy for more information. | |||
| Marketing Week Explores: Why patience and purpose are key lessons for young marketers | 07 Aug 2019 | 00:15:16 | |
The latest edition of the Marketing Week Explores podcast was recorded during the School of Marketing’s inaugural event, set up to get young people from diverse backgrounds to consider a career in marketing.In it, senior writer Charlotte Rogers asks a panel of guests to reflect on their experiences and perceptions about working in marketing. Hosted on Acast. See acast.com/privacy for more information. | |||
| Marketing Week Explores: How brands are democratising innovation | 24 Jul 2019 | 00:08:06 | |
In the latest Marketing Week Explores podcast, features editor Lucy Tesseras and senior writer Charlotte Rogers discuss how brands are opening up their businesses to new ideas and collaborating to bring fresh innovations to the table. Hosted on Acast. See acast.com/privacy for more information. | |||
| Marketing Week Meets: Scott Galloway | 17 Jul 2019 | 00:40:05 | |
Scott Galloway is an academic, author and entrepreneur. He is also one of the world’s best known and most respected voices on modern marketing.The NYU marketing professor's first book, The Four, was a dissection of the rise of tech giants Google, Facebook, Amazon and Apple. His latest, The Algebra of Happiness, tries to distil the pursuit of success, love and the meaning of it all.In this podcast, Galloway discusses his career choices, the route to fulfilment and the state of marketing. Highlights include:· The virtues of starting a business during a recession· Why you should not “follow your passion”· Why “woke washing” in marketing is disingenuous · The threat of algorithms to marketing and society Hosted on Acast. See acast.com/privacy for more information. | |||
| Marketing Week Meets: Julia Goldin | 27 Jun 2019 | 00:39:59 | |
Julia Goldin is Lego’s chief marketing officer, responsible for leading an 1,800-strong team on its mission to inspire the “builders of tomorrow” and give as many children as possible access to the developmental benefits of Lego. A keen pianist and scuba-diver, Goldin moved from Russia to the US in the late eighties to study communications at the University of Illinois before going on to do an MBA in international marketing and finance. Her marketing career began at Quaker Oats shortly after that, which was followed by 13 years at Coca-Cola and then Revlon, before she joined Lego in 2014. Five years later and Julia and her team are working on projects with NASA and sea life rescue in France. In this wide-ranging interview, Goldin discusses everything from how her early life influenced her move into marketing and the most pivotal moments of her career to what she hopes her legacy will be. Topics include: •Her biggest marketing influence (clue: it’s not a marketer)•“Growing up behind an iron curtain” - her experience moving from the Soviet Union to America•Making a mark and the defining theme in her career•Why her biggest career success hasn’t happened yet Hosted on Acast. See acast.com/privacy for more information. | |||
| Marketing Week Explores: Measuring the effectiveness of creativity | 11 Jun 2019 | 00:09:04 | |
In the latest Marketing Week Explores Podcast news editor Sarah Vizard sits down with senior writer Charlotte Rogers to discuss how increased attention has been put on determining the impact of media, meaning creativity has appeared to be in decline, but new methods and a renewed focus could reignite the spark. Hosted on Acast. See acast.com/privacy for more information. | |||
| Marketing Week Meets: Jan Gooding | 06 Jun 2019 | 00:48:18 | |
Jan Gooding is one the best known and highest regarded marketers in the UK. After leaving university, she began her career on a management training course at Selfridges before embarking on a 12 year career in advertising. She moved client side in 2004, first with BT before moving to British Gas and then Aviva. After leaving last year, she now enjoys an archetypal portfolio career. She continues to champion gender equality in business and is a supporter of more inclusive working environments. In a wide-ranging interview she discusses: Why her skills as a marketer helped her become an "accidental activist". Her "career limiting" inability to stand by and keep quiet on issues.The "shameful" sexism and racism she saw in 80s ad land. Why markers have a responsibility to help drive societal change. Her biggest bugbear - "obsession" with digital tools of questionable effectiveness. Hosted on Acast. See acast.com/privacy for more information. | |||
| Marketing Week Meets: Rory Sutherland | 01 May 2019 | 00:41:11 | |
Rory Sutherland is vice chairman of Ogilvy, where he has spent almost the entirety of his 30 odd years in advertising. He is also a Radio 4 regular and Ted TALK star.The 'Don Draper of the UK’ as some describe him is also one of the world’s most acclaimed behavioural economists, on which he consults for some of the world’s biggest brands. He is also now an author with his book "The surprising power of ideas that don’t make sense’ soon to be released. In this episode of the podcast Sutherland discusses what needs to be done to propel marketing up the value chain, the folly of trying to apply science to marketing, and the battle between effectiveness and efficiency. Hosted on Acast. See acast.com/privacy for more information. | |||
| Award-winning marketing and PwC's CMO on career resilience | 08 Nov 2024 | 00:49:50 | |
In this episode of The Marketing Week Podcast, hosts Charlotte Rogers and Molly Innes are joined by editor-in-chief Russell Parsons to discuss the 2024 Marketing Week Awards. Russell interviewed our Marketer of the Year, PwC's global CMO Antonia Wade to find out the secrets to her success, the importance of B2B and her career resilience. We also cover why M&S is 2024's Brand of the Year. Hosted on Acast. See acast.com/privacy for more information. | |||
| Marketing Week Explores: The news rules of segmentation | 24 Apr 2019 | 00:14:17 | |
Marketing Week Explores: Marketers are moving away from demographic segmentation in favour of behaviour, life stage and attitude, but many are still failing to effectively reach the over-50s market. Hosted on Acast. See acast.com/privacy for more information. | |||
| Marketing Week Meets: Keith Weed | 25 Mar 2019 | 00:37:54 | |
Keith Weed is one of the highest-profile marketers in the world. As CMO of Unilever he oversees one of the biggest marketing organisations in the world. He is also a vocal advocate for change in the industry and is currently president of the Advertising Association, where he is leading efforts to increase trust in advertising. He has also rallied to improve the veracity of digital ad metrics and end gender stereotypes in advertising, among other things.In a special edition of the podcast live in front of an audience at Marketing Week Live and ahead of his imminent retirement, Weed discusses his career and thoughts on the state of marketing in 2019. Topics include: •The relationship marketers must have with their CFOs•The folly of the digital moniker•The risk data poses to creativity Hosted on Acast. See acast.com/privacy for more information. | |||
| Marketing Week Explores: How outsiders and interims are challenging the status quo | 14 Mar 2019 | 00:13:30 | |
From the benefits of bringing new thinking to an unfamiliar sector to driving change as an interim marketer, Marketing Week explores the opportunities and challenges of taking an alternative path. Hosted on Acast. See acast.com/privacy for more information. | |||
| Marketing Week Meets: Nicola Mendelsohn | 25 Feb 2019 | 00:30:47 | |
Nicola Mendelsohn is Facebook’s Vice-President for Europe, the Middle East and Africa and as such one of the most influential executives at one of the world’s biggest brands and significant marketing channels. Starting her career in advertising BBH in 1992 she rose to business development director before leaving to join Grey London as its deputy chairman in 2004. In 2008 she left to join then independent agency Karmarama as partner and executive chairman, a position she held for five years before leaving to join Facebook. In a wide-ranging interview Mendelsohn discusses:· How she coped when diagnosed with cancer· How BBH’s approach to creativity has helped shape her career· Why more needs to be done to help women reach leadership positions· Brand safety, political advertising, data use and Facebook’s role and responsibility · What Facebook needs to do to restore trust in its brand Hosted on Acast. See acast.com/privacy for more information. | |||
| Marketing Week Meets: Fernando Machado | 14 Jan 2019 | 00:36:04 | |
Fernando Machado is a marketer on the up. Since joining Burger King in 2014 after 18 years at Unilever he has been celebrated for the brand’s quirky creativity and its willingness to take a stand on societal issues, achieved on limited budget. He was recently named 'Grand Brand Genius of the Year' by Ad Week in the US, an award that followed Burger King being crowned Creative Marketer of the Year at Cannes in 2017.In this wide-ranging interview, Machado discusses:· Why the “great idea” is everything in marketing· The importance of having a challenger mindset· Why data-led companies don’t need marketers· His quest to convince people that fast-food is “not evil” · Why Burger King’s brand DNA justifies its purpose driven campaigns Hosted on Acast. See acast.com/privacy for more information. | |||
| Marketing Week Explores: The Career and Salary Survey 2019 | 11 Jan 2019 | 00:21:06 | |
How does company size impact on career development? Do you need a marketing degree to break into the industry? Are businesses catching up to the demand for flexible working and which sectors offer marketers the highest wage packets?The 2019 Marketing Week Career and Salary Survey gets under the skin of these issues as the UK's biggest analysis of the state of marketing as a career destination.In the latest edition of the Marketing Week Explores podcast, editor Russell Parsons, features editor Lucy Tesseras and senior writer Charlotte Rogers wrap up the key takeaways from the survey and explore what it reveals about the marketing industry in 2019.........The 2019 Marketing Week Career and Salary Survey analysed the responses of 4,415 marketers from 24 different industries including agencies and consultancies, the automotive sector, entertainment, FMCG, financial, telecoms, sport and travel. The seniority of the respondents ranged from graduates and marketing assistants to senior managers, board directors and partners. This is a nationwide sample of UK marketers, including digital specialists. In all cases relating to pay marketers were asked to give their basic wage, excluding bonuses and benefits. Hosted on Acast. See acast.com/privacy for more information. | |||
| Marketing Week Explores: 2018 in review and looking ahead | 19 Dec 2018 | 00:30:13 | |
In the latest Marketing Week podcast, editor Russell Parsons and reporters Ellen Hammett and Molly Fleming share their marketing moments of 2018, predictions for the year ahead and what they would like to consign to Marketing Week's Room 101 in 2019. Hosted on Acast. See acast.com/privacy for more information. | |||
| Marketing Week Meets: Sara Bennison | 13 Dec 2018 | 00:30:46 | |
Sara Bennison is a marketer with almost 30 years of experience. Starting her career as a graduate trainee at JWT in the late 80s she rose to become managing partner at Grey London in 2003. She jumped client-side to BT and then into financial services, first at Barclays, where she was CMO of its personal and corporate bank, then to Nationwide in 2016 where she works today. She is an active advocate for change with various industry bodies and was named Visionary Marketer of the Year at Marketing Week's Masters of Marketing awards. In a wide-ranging interview, Bennison discusses:· Why brands need to give their agencies the time and space to have “the crazy idea”· Why the financial crash was good for branding in the financial services industry· Why the true test of a marketer is when things aren’t going to plan · The virtues of testing yourself in an alien environment· Overcoming marketing’s “obsession with numbers” and focusing on the long term· Why it’s important to work for a company aligned with your values Hosted on Acast. See acast.com/privacy for more information. | |||
| Marketing Week Explores: Building a brand from scratch | 20 Nov 2018 | 00:13:52 | |
In a world overwhelmed with ideas, propositions and things, what role should marketing play when it comes to building a brand from scratch? When launching a new venture, budgets can be tight and the founders’ focus is usually on developing a product a building a customer base as quickly as possible, any way they can. Here, MW reporter Ellen Hammett and features editor Lucy Tesseras discuss building a brand from scratch. Hosted on Acast. See acast.com/privacy for more information. | |||
| Marketing Week Meets: Seth Godin | 13 Nov 2018 | 00:31:46 | |
Seth Godin has the eyes and ears of marketers throughout the world. He is the writer of the world’s most read marketing blog, and has written several best-selling books on marketing, business and personal development. He is also an entrepreneur and a marketer of significant note, taking his place in the Marketing Hall of Fame, an induction no doubt helped by a stint as Yahoo VP of direct marketing in the 90s. In a wide-ranging interview Godin discusses:Why his advice for young marketers is “Do marketing”.The limitations of 'big data' and why it will only ever lead to incremental gains.What marketers can learn from The Grateful Dead about targeting and segmentation.The battle between good and evil that will define the future of marketing.How marketing helped end the cold war.Why more focus should be on the customer’s purpose and not the company’s. Hosted on Acast. See acast.com/privacy for more information. | |||
| This Much I Learned: Diageo's CMO on building an effectiveness culture | 31 Oct 2024 | 00:36:53 | |
In the latest episode of Marketing Week's This Much I Learned podcast, Diageo's chief marketing officer Cristina Diezhandino discusses why driving a culture of effectiveness is key for growing its brands, including Guinness and Johnnie Walker. Hosted on Acast. See acast.com/privacy for more information. | |||
| Marketing Week Meets: Mark Ritson | 22 Oct 2018 | 00:32:40 | |
Mark Ritson is a columnist, consultant, professor and one of the most authoritative voices on marketing in the world. A proponent of marketing fundamentals and rejecter of consensus thinking, Mark has worked with some of the biggest brands in the world and through his teaching at some of the world’s top business schools and more recently the Marketing Week Mini MBA, he has helped thousands progress in their career.In this episode of Marketing Week Meets, recorded at The Festival of Marketing, Mark answers the audience’s questions and tackles:- Why CMOs need to talk about “making money first” and brand and customer satisfaction second if they want the respect of CFOs- Why long-term brand building should be the job of agencies- The coming Apocalypse in marketing caused by a lack of formal training among marketers- His “despair” over the lack of appetite of British marketing professors for practical experience- Having no major professional regrets and why he applies the 40/40/20 rule to making money Hosted on Acast. See acast.com/privacy for more information. | |||
| Marketing Week Meets: Rita Clifton | 01 Oct 2018 | 00:30:08 | |
Rita Clifton has been described as the “doyenne of branding” and with 40 years of experience in the industry such praise is merited. Career highs include stints as vice chair of Saatchi & Saatchi during advertising’s heyday and chair of Interbrand, where she was at the forefront of a push to get brands valued as tangible assets on a company’s balance sheet. She is also the author of several books on branding and is a serial non-executive director with current NED positions at Nationwide and Asos. She was awarded a CBE for services to advertising in 2014. In a wide-ranging interview, Clifton discusses• The revolution in marketing in the early 80s • How agencies grew with the changes • The challenge of getting brands recognised as core assets • Why brand needs to be the organising principle in companies • The skills required to become a non-executive director Hosted on Acast. See acast.com/privacy for more information. | |||
| Marketing Week Explores: The School of Marketing | 14 Sep 2018 | 00:16:33 | |
In the latest episode of the Marketing Week Explores podcast we explore the launch of The School of Marketing, a new learning platform and series of educational initiatives aimed at solving the looming talent crisis in the marketing industry by raising awareness of the profession as a career option for young people.To explore the initiative further Charlotte Rogers chats to Ritchie Mehta, dean and managing director of the School of Marketing, Mark Evans, Direct Line marketing director and chairman of the School of Marketing and Marketing Week editor Russell Parsons. Hosted on Acast. See acast.com/privacy for more information. | |||
| Marketing Week Meets: Syl Saller | 06 Sep 2018 | 00:32:24 | |
Syl Saller is one of the UK’s highest-profile and most respected marketers. Beginning her career at Gillette in 1984 she had a number of senior leadership and marketing roles before joining Diageo in 1999, rising through the ranks to become global chief marketing and innovation officer in 2013. Notably, in a world which often sees marketers bemoaning their lack of influence, she is also on the company’s executive board. Related, she is the president of The Marketing Society, where she is pushing an agenda aimed at making marketers better leaders in their businesses. In a wide-ranging interview Saller discusses: · Why you can learn as much from failure as you can from success· The evolution of the Diageo brand· Empowering the next generation of female leaders · Why marketers need to “follow the margin”· Finding the balance between being demanding and supportive· Why taking things personally is a good thing but “wallowing” isn’t Hosted on Acast. See acast.com/privacy for more information. | |||
| Marketing Week Meets: Gav Thompson | 16 Aug 2018 | 00:27:48 | |
There are not many marketers who can boast about having founded a major brand. But that’s what Gav Thompson did when he launched Giffgaff in 2009, which is just one significant stop-off in a career spanning almost 25 years. Not one to settle on a particular path, his professional journey to date has been anything but linear. Indeed, it is the very epitome of a zig-zag career, taking in some of the biggest names in agency world, telcos, startups and a stint as CMO of Paddy Power at the height of criticisms over its controversial - some might say distasteful - ad campaigns. In a wide-ranging interview Thompson discusses:Why hanging out in bars and shops is the route to true customer centricity.How far is too far when it comes to controversial ads.The cultural, branding and insight challenges of launching a startup. Why 'creativity versus data' is a false dichotomy.The route to brand success - a marriage of efficiency and effectiveness. Hosted on Acast. See acast.com/privacy for more information. | |||
| Marketing Week Explores: The best training ground for marketers | 16 Aug 2018 | 00:08:16 | |
FMCG has always been heralded as the ultimate place to learn marketing, but with the rise of faster-paced, perhaps more innovative sectors where young marketers can learn a wider array of skills and more hands-on learning experience, is FMCG still the only option? Hosted on Acast. See acast.com/privacy for more information. | |||
| Marketing Week Meets: Amanda Mackenzie | 27 Jul 2018 | 00:31:23 | |
Amanda Mackenzie is one of the UK’s most respected marketers. Beginning her career in agencies, she jumped brand side in 1998 with a series of challenging jobs in unpopular sectors including a stint as CMO of Aviva where she oversaw one of the biggest rebrands in financial services history. She left marketing in 2015 to work with film-maker Richard Curtis on Project Everyone before becoming CEO of Prince Charles’s charity Business in the Community in 2016. She was awarded an OBE for services to marketing in 2015. In a wide-ranging interview, Mackenzie discusses:Why marketers should pursue P&L responsibilityWhy the complexity of unloved sectors should be appealing to marketers The ongoing battle for gender equality in boardrooms Why the “incredible” Richard Curtis is as good a strategist as he is comedy writer Why most brands talking brand purpose are just paying “lip service” Hosted on Acast. See acast.com/privacy for more information. | |||
| Marketing Week Explores: The future of loyalty | 11 Jul 2018 | 00:09:01 | |
As brands overhaul the established model of discount-based loyalty schemes, is rewarding longevity now the answer to incentivising profitable customer relationships? Hosted on Acast. See acast.com/privacy for more information. | |||
| Marketing Week Meets: Tom Goodwin | 18 Jun 2018 | 00:39:07 | |
Marketing Week editor Russell Parsons speaks to Tom Goodwin, head of innovation at Zenith and author of "Digital Darwinism" about a wide range of topics from the importance of people and creativity in digital transformation to the role of brands on social media. Hosted on Acast. See acast.com/privacy for more information. | |||
| Marketing Week Explores: How brands are tackling mental health | 15 May 2018 | 00:20:15 | |
In the latest Marketing Week Explores Podcast reporter Molly Fleming speaks to Mark Sandford, chief revenue officer at the Book of Man, about the impact toxic masculinity has on male mental health, while senior writer Charlotte Rogers interviews Iain Sawbridge, CMO of Beano Studios, about using content to address children's issues around mental health, confidence and emotional literacy. Hosted on Acast. See acast.com/privacy for more information. | |||
| Marketing's social class problem and Specsavers' CMO on team culture | 22 Oct 2024 | 00:36:20 | |
In this episode of The Marketing Week Podcast, hosts Charlotte Rogers, Lucy Tesseras and Molly Innes are joined by Sarah Atkinson, CEO of the Social Mobility Foundation to talk about the marketing industry's problem with socio-economic diversity.Plus, after being given exclusive access to attend Specsavers' annual internal marketing festival, a gathering of the brand's senior marketing leaders from across the globe, we talk about the importance of collaboration and sharing best practice, as well as how to cultivate a positive work culture. Hosted on Acast. See acast.com/privacy for more information. | |||
| Marketing Week Meets: David Wheldon | 30 Apr 2018 | 00:28:17 | |
Marketing Week editor Russell Parsons speaks to David Wheldon, CMO of RBS Group and president of the World Federation of Advertisers. The "accidental careerist" talks about his 35 years in marketing in which he has held executive positions agency-side and at global brands including Coca-Cola, Vodafone, Barclays and now RBS where in addition to overseeing brand strategy for some of the UK’s biggest financial services brands, he is also on its executive committee.In a candid interview, Wheldon discusses:The challenge of rebuilding RBS' brand repuationWhy marketers shoudn't get distracted by digitalTackling a "discombulating" corporate crisis at BarclaysWhy marketers would benefit from working at agenciesHis career highs and lows The biggest challenges marketers will face in the future Hosted on Acast. See acast.com/privacy for more information. | |||
| Marketing Week Explores: Emerging tech | 19 Apr 2018 | 00:20:00 | |
In the latest Marketing Week Explores Podcast features editor Lucy Tesseras, senior writer Charlotte Rogers and reporter Ellen Hammett explore the latest developments in tech from Bitcoin and blockchain to virtual reality, the Internet of Things and 5G. Hosted on Acast. See acast.com/privacy for more information. | |||
| Marketing Week Meets: Professor Byron Sharp | 06 Apr 2018 | 00:22:44 | |
Marketing Week editor Russell Parsons speaks to Professor Byron Sharp (the influential author of How Brands Grow and director of Ehrenberg-Bass Institute at the University of South Australia) about what motivates his work, what attracted him to a career in marketing and more.Through his work he has gathered the attention of some of the world’s biggest brands, many of which have adopted his evidence-based approach. However, some have also taken issue to his black and white approach.Sponsored by Salesforce. Hosted on Acast. See acast.com/privacy for more information. | |||
| Marketing's looming recruitment crisis | 13 Mar 2018 | 00:10:37 | |
Is marketing considered a career destination? We surveyed more than 8,000 students about whether they would consider marketing to be a career destination. And the results have proven to be a wake up call for the industry. Hosted on Acast. See acast.com/privacy for more information. | |||
| Salary Survey 2018 - Round up | 12 Jan 2018 | 00:09:40 | |
Marketing Week discusses key insights from our annual Career and Salary Survey, including why marketers in the gaming and gambling sector are so happy and what can be done to address the gender pay gap. Hosted on Acast. See acast.com/privacy for more information. | |||
| Mark Ritson on the biggest stories of 2017 | 21 Dec 2017 | 00:26:09 | |
Mark Ritson on the biggest stories of 2017 by Marketing Week Hosted on Acast. See acast.com/privacy for more information. | |||
| The marketing moments and mishaps of 2017 | 18 Dec 2017 | 00:37:18 | |
The Marketing Week team discuss the campaigns, high and low lights of the year and look forward to 2018. Hosted on Acast. See acast.com/privacy for more information. | |||
| Careers doctor episode 4: Workplace diversity | 23 Nov 2017 | 00:19:54 | |
Careers doctor episode 4: Workplace diversity by Marketing Week Hosted on Acast. See acast.com/privacy for more information. | |||
| Careers doctor episode 3: Wellbeing | 18 Jul 2017 | 00:26:01 | |
Microsoft’s Helen Tupper and Direct Line's Mark Evans join Marketing Week’s Russell Parsons for the latest careers podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| Careers doctor episode 2: Leadership and mentoring | 21 Mar 2017 | 00:35:57 | |
Microsoft’s Helen Tupper, Sainsbury’s Sarah Ellis and scholars from The Marketing Academy join Marketing Week’s Russell Parsons for the latest careers podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| CMO ambitions, AI and the reality of working in B2B | 02 Oct 2024 | 00:36:36 | |
In the first episode of The Marketing Week Podcast, hosts Charlotte Rogers, Lucy Tesseras and Molly Innes are joined by B2B marketing leader Mary-Anne Russell and Jon Lombardo, former LinkedIn B2B Institute lead, to discuss our new State of B2B Marketing research. We also discuss the impact Labour's HFSS ad ban will have on advertisers, brands' fears over their agencies’ use of generative AI and what it takes to go from CMO to CEO. Hosted on Acast. See acast.com/privacy for more information. | |||
| Marketing Week's careers doctor: Episode 1 | 16 Jan 2017 | 00:37:59 | |
In the first of our series of monthly careers podcasts, Russell Parsons, editor of Marketing Week, talks to Microsoft's Helen Tupper and Sainsbury's Sarah Ellis, to gain practical advice on personal and professional development in the industry. The duo, who also run Amazing If, are joined by the founder of The Marketing Academy, Sherilyn Shackell, who gives advice on how marketers can take control and become masters of their own careers. Hosted on Acast. See acast.com/privacy for more information. | |||
| This Much I Learned: Asos’s top marketer on transforming a brand | 03 May 2024 | 00:38:16 | |
Asos’s executive vice-president of customer, Dan Elton, on the challenges he is facing in turning the fashion retailer into a more brand-led organisation – and why marketers shouldn’t take measurement tools as gospel. Hosted on Acast. See acast.com/privacy for more information. | |||
| This Much I Learned: TK Maxx’s top marketer on 30 years of selling an idea | 12 Apr 2024 | 00:45:52 | |
Deborah Dolce has been with TJX Europe, best known for owner TK Maxx, for 30 years and joined as the ‘off-price’ fashion store launched in the UK. She praises culture and curiosity as being key to her longevity at the business. Hosted on Acast. See acast.com/privacy for more information. | |||
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