The Marketing To Midlife Podcast – Details, episodes & analysis

Podcast details

Technical and general information from the podcast's RSS feed.

The Marketing To Midlife Podcast

The Behaviours Agency

Business

Frequency: 1 episode/53d. Total Eps: 5

Unlock the Power of Midlife Women, with the Marketing to Midlife Podcast.

Why are so many brands missing out on this most influential demographic? Join Sue Benson and her incredible guests on The Marketing to Midlife Podcast, as they challenge the status quo and reveal the secrets to authentically connecting with midlife women. Get ready for expert insights, actionable strategies, and fresh perspectives that will transform your marketing and help you harness the immense power of this often-ignored audience. Tune in and redefine your approach!

Sue Benson is Founder & CEO of The Behaviours Agency. Find our more at https://thebehavioursagency.com/

Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

Spotify

No recent rankings available

Shared links between episodes and podcasts

Links found in episode descriptions and other podcasts that share them.

See all

https://thebehavioursagency.com/
2 shares

RSS feed quality and score

Technical evaluation of the podcast's RSS feed quality and structure.

See all

RSS feed quality

To improve

Score global : 43%

Publication history

Monthly episode publishing history over the past years.

Year

Latest published episodes

Recent episodes with titles, durations, and descriptions.

See all

5. Debbie Marshall on Challenging the ‘Last Acceptable Taboo’ and Championing the Silver Consumer.

Season 1 · Episode 5

Friday, February 6, 2026 • Duration 25:44

In this episode, Sue Benson sits down with Debbie Marshall, Managing Director of the Silver Marketing Association.

Debbie explores why ageism is still considered the "last acceptable taboo" in society and how she's campaigning for ethical marketing to the mature consumer. She addresses the significant disconnect between the wealth of the over-50s and the lack of marketing investment they receive, and highlights findings from the "50 Shades of Silver" report.

This is a vital conversation that challenges the industry to look past the "wrinkly hand brigade" , with Debbie advising that to truly reach this audience and find that four-leaf clover, you must "put yourself in clover... if marketers don't surround themselves with people of the age group to whom they're marketing, they're never going to get it right".

Read moreCollapse

4. Jacynth Bassett on Disrupting Ageism and Championing Intergenerational Marketing

Season 1 · Episode 4

Wednesday, December 10, 2025 • Duration 37:02

Sue Benson sits down with Jacynth Basset, CEO and Founder of Ageism Is Never In Style. In this inspiring discussion, Jacynth tells us how she is disrupting ageist attitudes across all global industries and championing an age-inclusive approach to business. She addresses the vital case against siloing generations and explains why taking an intergenerational approach is key to attracting older consumers without alienating younger ones.

Jacynth lays out the undeniable commercial argument for age-positive marketing , emphasising that ignoring the longevity economy is a refusal to acknowledge the reality of the global consumer base. This is a dynamic conversation that challenges the industry to rethink its reliance on buzzwords like "ageless," which, as Jacynth explains, "still means age-less. It's got ageist connotations to it".

The Marketing To Midlife Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

The Marketing To Midlife Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other1

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Other1

Apple Podcasts

Spotify