The Marketing Slice by Hurree – Details, episodes & analysis

Marketing changed drastically in 2023. From ChatGPT and generative AI to X and Threads, marketers had to keep up with a lot over the past year. The question now is: what marketing trends will take over in 2024?

While we can't be sure, in this episode, we've used industry insights and expert predictions to look at the key trends we think will shape the marketing landscape in 2024. These include:

• AI
• Augmented reality
• Influencer marketing
• First-party data
• Sustainability
• And more

If you'd like to read along or want access to the text, just visit our blog.

And don't forget, you can access ebooks, downloads, templates and more on our website.

ChatGPT is heralded by some as a marketing miracle. While we might not go that far (yet), it can be an invaluable tool in a comprehensive marketing strategy when used properly. But what exactly does that mean?

In this episode, we will dive into the strategies and tips that will help you unleash the full potential of ChatGPT, including: 

• Setting goals
• How to train ChatGPT
• Using prompts
• A/B testing
• The ethics of using ChatGPT
• And more. 

Tune in to hear how to unlock the potential of ChatGPT and other language models, while avoiding the pitfalls that make these tools trickier to use than most marketers expect.

If you'd like to read along or want access to the text, just visit our blog.

And don't forget, you can access ebooks, downloads, templates and more on our website.

Brand awareness. It's an important marketing OKR - 77% of B2B marketers say brand awareness is crucial for growth - but historically, it has been tricky to measure and even trickier to justify ROI. Why?

Brand awareness is not a metric that exists in a simple format. To measure and report on it, you need to look at a number of different metrics and KPIs for context. But what exactly are those metrics? That's the question we try to answer in our latest podcast. 

Listen to the episode to find out:

• What is brand awareness
• What metrics you should be measuring
• The tools you need to track them
• And more!

If you'd like to read along, you can check out our blog here. 

And don't forget, you can access ebooks, downloads, templates and more on our website.

TikTok has become a social media juggernaut. It is far and away the  fastest growing social media platform, growing by 87% in 2020 alone, and is expected to reach 1.8 billion users by the end of 2022.

However, as a relatively recent addition to the social media landscape, there are a lot of conflicting theories for how to use TikTok effectively for business. We find the best way to get started with a new platform is to see examples of brands that are doing it right. So we've put together a list of brands that are killing it on TikTok to show you how you can use it to grow awareness, engage users, and generally amp up your marketing strategy.

Listen to find out what brands we love and why. And if you'd like to read along, you can check out our blog here.

And don't forget, you can access ebooks, downloads, templates and more on our website.

The gestalt principles look at human perception and are based on the human tendency to intuit patterns when processing information, including visual information.

One of the core tenets of the principle, which translated from German means ‘unified whole’, is that people tend to group similar elements, recognise patterns, and simplify complex images.

So, what does this have to do with dashboard design?

In short, everything, given that the gestalt principles define how humans perceive the world. Design, in this case, is just another complex set of visual information that people have to make sense of. 

When it comes to dashboards specifically, the gestalt principles or gestaltism can help in a myriad of ways. To find out exactly how though, we’ll go through some of the principles in this podcast and outline how you can apply them when building your dashboards.

If you would prefer to read about it, just check out the blog here.

And don't forget, you can access ebooks, downloads, templates and more on our website, hurree.co. 

Dashboards provide a clear, visual representation of your data by highlighting overall progress towards key goals. In this episode, we will dive deeper into some of the benefits of dashboards and discover how to determine which KPIs and metrics you should include on your dashboard for optimum success.

For many marketers, the tricky part of building an effective dashboard is knowing which metrics and KPIs are the most important and relevant ones, especially when there is so much data to choose from. We go through our top tips you should consider when choosing the KPIs for your dashboard.  

If you would prefer to read about it, just check out the blog here.

And don't forget, you can access ebooks, downloads, templates and more on our website, hurree.co. 

Did you know an engaged workforce can increase profits by up to 21%?

It's not all about the profit though. Over recent years, employee engagement has become a key factor for many job seekers and employees, which means it has become increasingly crucial to employers as well. 

In this episode, we'll go through:

• What is employee engagement?
• Why is employee engagement important?
• Data-backed strategies to engage your employees better
• And more!

If you'd like to read about employee engagement, you can check out the blog.

And don't forget, you can access ebooks, downloads, templates and more on our website, hurree.co. 

In this episode, we explore the benefits of an email dashboard and the best metrics to include to fully assess email marketing performance. 

Email marketing dashboards are a great way to display, measure and track the most valuable data for your email marketing and will give you the key data to gauge how close you are to achieving your email marketing goals. 

Before creating your dashboard, you should consider the goals of your email campaign. Is it to generate revenue, distribute new content, drive traffic to your website or nurture your existing subscribers? Once you have determined your goals and objectives, you can start deciding which metrics will be most relevant to include to show overall success and progress towards your goals.

Some of the best metrics include: 

1. Click through rate 
2. Conversion rate 
3. Bounce rate 
4. Unsubscribe rate 
5. List growth rate 
6. Spam complaints

Prefer to read about it? Then check out the blog here.

And don't forget, you can access ebooks, downloads, templates and more on our website, hurree.co. 

In this episode, we show you how you can more effectively manage your projects using data dashboards.

Project management can be quite complex, taking a lot of time and resources, especially when trying to track goals and progress across different platforms. While a lot of project managers rely on spreadsheets and GANTT charts, one of the best tools to keep track of essential elements is a project management dashboard.

In this podcast, you'll learn:

• What a dashboard is
• The benefits of a dashboard
• How to use a dashboard to manage your projects
• And more!

Prefer to read about it? Then check out the blog.

And don't forget, you can access ebooks, downloads, templates and more on our website, hurree.co. 

In this episode, we explain the KPIs you should be tracking to get the most out of your social media marketing strategy,

Social media is now recognised as an entire business function, rather than just a marketing tool, so naturally managing and reporting on it is an incredibly time-consuming task.

It’s probably very obvious, but when done effectively, the hard work is rewarded. In fact, 78% of consumers are willing to buy from a company after having a positive experience with them on social media, so it certainly pays off to do it well.

With that being said, how do you know how well your social channels are actually performing? There is a lot of data available, but we're spotlighting the 11 KPIs that we believe are most useful in tracking the effectiveness of your social media channels.

We also have informative guides, videos, blogs, and infographics available at www.hurree.co.