The Marketing Podcast – Details, episodes & analysis

Podcast details

Technical and general information from the podcast's RSS feed.

The Marketing Podcast

Mediacharge

Business

Frequency: 1 episode/9d. Total Eps: 33

The podcast for marketing leaders to stay ahead of the curve, challenge their thinking, and sharpen their strategy. Hosted by Ben Dietrich, founder of Mediacharge, and his team, this show brings you into candid conversations with some of the most accomplished marketing strategists. Each episode explores not only the latest industry trends, but also the tough questions leaders face in a fast-changing environment—ranging from the real impact of AI to the future of customer engagement and growth. Expect unfiltered debates, bold ideas, and practical insights.

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RSS

Apple

Data updated on 15/07/2026

Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

🇩🇪 Germany - Marketing
15/07/2026
#90
🇩🇪 Germany - Marketing
14/07/2026
#50
🇩🇪 Germany - Marketing
13/01/2026
#75
🇫🇷 France - Marketing
05/12/2025
#78
🇫🇷 France - Marketing
04/12/2025
#42
🇫🇷 France - Marketing
03/12/2025
#19
🇫🇷 France - Marketing
02/12/2025
#55

Spotify

No recent rankings available

Shared links between episodes and podcasts

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RSS feed quality and score

Technical evaluation of the podcast's RSS feed quality and structure.

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RSS feed quality

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Score global : 22%

Publication history

Monthly episode publishing history over the past years.

Year

Latest published episodes

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How New Video and Social Reports Will Change Your SEO

Tuesday, July 14, 2026 • Duration 20:07

ChatGPT Ads Miss the Mark, Pink Boots Go Viral, and Publishers Push Back on GoogleThis episode covers four fast-moving marketing shifts: early performance data suggests OpenAI’s ChatGPT ad business is underperforming because ads don’t feel native, require expensive high-ticket buys, and face strong alternatives—raising questions about pricing, self-serve viability, and potential agency affiliate incentives. They also review a new Google Search Console beta that lets brands add social/video profiles to better reflect fragmented journeys and reduced click behavior.

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The Revival of Zoom? Moving into the RevenueOps Space

Tuesday, July 7, 2026 • Duration 24:10

Zoom Buys Common Room, ChatGPT Referral Dominance, and Why Marketing Must Reconnect to the Boardroom: Julius and Ben discuss Zoom’s acquisition of Common Room and why Zoom is moving beyond commodity video calls into the revenue ops stack by combining data enrichment, meeting transcription, and CRM-connected workflows. They unpack a Search Engine Land report showing ChatGPT driving 92% of AI referral traffic from 6.7M sessions, questioning how this relates to broader AI usage and noting factors like Google AI Overviews classification and ChatGPT adding more links.

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Unpacking AI in Marketing: A Dive into Microsoft's Copilot and OpenAI's ambitions

Tuesday, June 30, 2026 • Duration 19:16

OpenAI Ads, Microsoft Copilot, and Google’s AI Search Shake-UpIn this episode, Julius and Tristan discuss two big shifts in AI and marketing: OpenAI’s stated ambition at Cannes Lions to become a new marketing channel and Microsoft’s push to lead in AI through Copilot. They unpack OpenAI’s plan to build native-feeling ads inside LLM responses, citing major financial pressure, a 19-week pilot, expansion plans to Mexico and Brazil, and claims of ~900M weekly active users—while questioning whether ad-heavy AI can really compete with ad-free rivals or replace entrenched Google habits.

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Reddit AI Ads: Transforming Target Marketing with AI Generated User Chat

Tuesday, June 23, 2026 • Duration 19:14

World Cup Ads, Bing’s AI Reporting, Instagram on TV, and Reddit’s AI-Powered Ads. In this episode, Julius and Ben review standout 2026 football campaigns, starting with a Matthew McConaughey spot localized into 10 languages using ElevenLabs AI dubbing and where it still feels slightly synthetic. They discuss Bing Webmaster Tools expanding AI reporting with insights on intents, topics, citation share, and comparisons, and why first-party data beats third-party “agentic” SEO tools that simulate searches. They also unpack Reddit’s new advertiser AI tools that generate value-adding, thread-specific ad replies based on community conversations, and early results reported as strong.

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Salesforce's Gamble: A $3.6 Billion Bet on Fin

Season 1 · Episode 29

Tuesday, June 16, 2026 • Duration 21:06

This week Julius and Ben cover four stories shaping tech and marketing: SpaceX’s record-breaking IPO and the marketing machine behind it, including heavy storytelling, investor roadshows, Elon Musk’s personal brand on X, and scarcity from a small share float despite a sky-high revenue multiple. Next, they examine Salesforce’s acquisition of customer-service AI platform Fin as a sign of consolidation in agentic AI tooling. They then unpack European legal AI startup Legora doubling headcount and boosting visibility through a Jude Law campaign, while noting competitive pressure from Harvey and law firms building their own tools. Finally, they explore EA’s new platform to book ads inside its sports games and the opportunities and limits of in-game advertising.

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SEO in the Age of GEO: Rethinking Share of Voice, Google’s New GSC Metrics & Apple’s Gemini-Siri Move

Season 1 · Episode 27

Tuesday, June 9, 2026 • Duration 16:49

This week we explore how AI-driven search is reshaping SEO, arguing that classic “share of voice” and rank-tracking break down as results become personalized and conversational. We discuss alternatives like tracking “share of recommendations” and “share of narratives” (e.g., being framed as premium vs. budget) and review Google Search Console’s new beta reporting for AI Overviews/AI Mode traffic—useful but limited.

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Capturing brand momentum: creators vs. celebrities

Season 1 · Episode 23

Tuesday, June 2, 2026 • Duration 20:35

This week, Julius and Ben discuss how AI is reshaping advertising, focusing on Google’s push toward conversational ads and the challenge of making ads feel native in AI-generated answers. They compare current LLM ad placements to early Google AdWords, arguing relevance and creativity are still lacking and that platforms may be prioritizing revenue. They break down why Messi is a powerful (but expensive) co-branding play for World Cup campaigns, and how Duolingo is shifting toward creators as organic reach declines.

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Spotify Goes Short-Form & Google Changes the Checkout Game

Season 1 · Episode 26

Thursday, May 28, 2026 • Duration 17:42

In this episode, filmed remotely, Julius and Ben discuss Spotify’s move toward short-form discovery with new podcast clipping and narrated article features, debating whether it boosts engagement while pushing Spotify toward more addictive social formats. They then cover Google’s latest AI announcements, including native checkout across Google surfaces that could shift e-commerce dynamics with partners and intensify competition with platforms like Amazon and Shopify. The conversation explores Google’s expanding AI support in Ads and Analytics, such as “Ask Advisor” for faster campaign setup and reporting, while noting that strategy still matters most in competitive markets. They also examine Google’s broader AI ad push toward making ads feel native inside LLM-style conversations and mention new conversion tracking for ChatGPT.

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Co-branding: risky stunt or smart move? A case study from Swatch x Audemars Piguet

Season 1 · Episode 26

Tuesday, May 19, 2026 • Duration 26:55

This week Julius and Ben discuss Microsoft Advertising’s expansion of LinkedIn targeting into connected TV, co-branding as an underrated growth lever, and Google’s new guide for publishers optimizing content for the generative AI era (GEO). They explain how Microsoft can match LinkedIn audience attributes (company, role) to connected TV via network/IP signals, framing it as a major B2B opportunity but best measured as brand spend using impressions and sales feedback rather than direct-response metrics. They analyze Swatch’s viral co-branded $400 Audemars Piguet pocket watch, arguing the pocket-watch format limits brand damage, boosts awareness for both brands, and may create aspiration for the core luxury product.

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Will Claude blackmail you too?

Season 1 · Episode 24

Tuesday, May 12, 2026 • Duration 17:42

This week Julius and Ben discuss how performance marketers are being pushed to rethink metrics as competition concentrates budgets in the lower funnel and suggest a broader shift back toward brand strategy as early digital advantages fade. They cover Google Ads integrating Tag Manager access to simplify tracking for small advertisers and tie it to Google’s AI-driven push to democratize advertising and reduce reliance on large buyers. They also note Google dropping FAQ rich results, reducing SEO visibility while AI answers may still use on-page FAQs. Finally, they react to Anthropic’s reports of Claude “blackmail” scenarios, framing them as likely marketing and prompt-dependent.

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The Marketing Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

The Marketing Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

Spotify