Explore every episode of the podcast The Marketing Podcast - Digital Marketing tips and insights
| Title | Pub. Date | Duration | |
|---|---|---|---|
| #280: 3 Things to Nail Down in your Marketing Strategy! | 26 Jan 2024 | 00:09:50 | |
| #279: Why Advertising isn't working for your Business | 27 Nov 2023 | 00:06:45 | |
| EP 270 : Marketing from Scratch in 2023 | 30 Nov 2022 | 00:12:29 | |
| EP 179 : 5 tools that will increase your organic traffic | 24 Mar 2021 | 00:07:33 | |
Connect with me ! Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. | |||
| EP 178 : What are Canonical URLs and how to avoid duplicate content issues | 23 Mar 2021 | 00:12:46 | |
Canonical URLs let search engines know which version of the web pages on your website should be treated as the authoritative ones. Essentially this helps with avoiding duplicate content issues and consolidating link signals. Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. | |||
| EP 177 : The Skyscraper Technique by Brian Dean | Content Marketing | 22 Mar 2021 | 00:11:47 | |
Marketing a great piece of content is as important as writing one ! Good content is better when people can find it, however, with thousands of Blogs coming out every single day it's extremely competitive to rank high on Search Engines like Google or bing. Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. | |||
| EP 176 : Understanding the Flywheel Methodology | Inbound Marketing | 19 Mar 2021 | 00:08:52 | |
Sales Funnels are great ! However, Flywheel is better ! For a long period of time businesses have used the traditional sales funnel as the inbound marketing methodology, however, over time this methodology has become ineffective and replaced by the Flywheel methodology. Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. | |||
| EP 175 : How Sitemaps affect your SEO | 17 Mar 2021 | 00:07:58 | |
Sitemaps are a blueprint that explains to Search engines like Google and users like you and me, how a website is structured and how to navigate through it. There are obvious benefits of using sitemaps from a user experience perspective as well as an indexability perspective, however, to what extent does having sitemaps help with our SEO ? Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. | |||
| EP 174 : Understanding Site Audits | SEO | 16 Mar 2021 | 00:11:14 | |
Site audits are essentially a surgical representation of the structure and performance of our websites and they provide information necessary for search engine optimisation and conversion based optimisation. In this episode I explain what a site audit does, how to do one and what to look out for. Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. | |||
| EP 173 : Google Webmaster Guideline & The Skyscraper Technique | SEO | 15 Mar 2021 | 00:09:55 | |
Google has detailed information published on what falls under their webmaster guidelines. Essentially, these are a set of instructions and Guidelines on what Google considers to be part of White Hat SEO and anything apart from that is simply going against their Guidelines ( Black Hat SEO ) and might lead to website penalization or poor ranking results on SERP. Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. | |||
| EP 172 : How "Process Over Outcome" changed my perspective | 12 Mar 2021 | 00:25:29 | |
Connect with me ! Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. | |||
| EP 171 : How to boost your Page Speed | Core Web vitals | 11 Mar 2021 | 00:05:28 | |
Google has mentioned Page Speed as one of the important components for their Search Algorithm in 2021 as part of the overall Core Web Vitals. However, sometimes we have a lot of content, images, plugins e.t.c. on our sites and don't know how to improve our page speed. Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. | |||
| EP 170 : Is SSL a Ranking Factor on Google SERP ? | 10 Mar 2021 | 00:05:18 | |
Having a securely encrypted domain is a necessity for any website, however, does an SSL actually affect the ranking of your website ? In episode 170 I explain what an SSL is , how it affects your ranking on Google SERP and how to get encrypted for free. Instagram : @Jacquesonda @Kiamaaugustine Agency : sodigitalspace.com Listen to the latest episode of The Back to Business Podcast here Rate, Review & Subscribe Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. | |||
| EP 269 : Why UX is key for Marketing in 2023 | 23 Nov 2022 | 00:09:44 | |
| EP 169 : Creative Ways to Network in 2021 | 09 Mar 2021 | 00:16:23 | |
Networking can become quite a hassle, especially when you don't have much value to offer. However, networking is necessary to foster collaboration, growth and progression. If the first sentence sounds like a problem you might be facing then this episode is specifically for you ! Instagram : @Jacquesonda @Kiamaaugustine Agency : sodigitalspace.com Listen to the latest episode of The Back to Business Podcast here | |||
| EP 167 : Scaling your Business with Audio Content | Podcasting 101 | 05 Mar 2021 | 00:14:09 | |
Audio content has had a lot of growth and diversification in the recent years and podcast platforms like Spotify have even expanded into Africa recently. How can you use this type of content to leverage and scale your business ? Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. | |||
| EP 166 : Should you run SEM and SEO campaigns at the same time ? | 04 Mar 2021 | 00:09:02 | |
First and Foremost SEO is not the same as SEM. These two words tend to be used interchangeably by a lot of people. SEO focuses on gaining organic traffic whereas SEM focuses on using paid methods to gain eyeballs on SERP. In this episode I explain the differences between the two terminologies and how to implement both campaigns within your business. | |||
| EP 165 : When should you do a 301 vs 302 redirect ? | 03 Mar 2021 | 00:09:06 | |
What's the difference between a 301 and a 302 redirect ? How often and when should you consider running this status code ? In this episode I explain the differences between the two status codes and when and how to apply each of them . Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. | |||
| EP 164 : Is Wordpress better than other CMS ? | 02 Mar 2021 | 00:09:11 | |
What should you be looking out for while choosing the perfect Content Management System (CMS) for your website ? In this episode I compare Wordpress to Godaddy, Wix, Jimdo and Squarespace based on several features and functionalities. Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. | |||
| EP 163 : What is Podfest ? | Podcasting 101 | 26 Feb 2021 | 00:08:57 | |
Podfest is an event for people who are passionate about sharing their message through voice ( mostly podcasters) . In 2021 , the podcasting expo is taking place virtually and there are a ton of things I was able to find out about the Expo that I share in this episode. Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. | |||
| EP 162 : 3 Nifty tactics to improve decayed Content | Content Marketing | 25 Feb 2021 | 00:05:25 | |
Connect with me ! Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. | |||
| EP 161 : Podcast Growth Hacking with SEO | Podcasting 101 | 24 Feb 2021 | 00:19:02 | |
I was on Clubhouse today interacting with african podcasters on podcasting and sharing insights and tips on the same. Once I was invited on stage and awarded the opportunity to share my experience and insights, I talked about having a SEO-friendly Podcast website and transcribing episodes. Episode 161 is a short summary on my experience and insights.
Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. | |||
| EP 160 : What are Breadcrumbs & How they impact your Site's ranking | 23 Feb 2021 | 00:06:30 | |
Breadcrumbs are a navigational feature on a website that can be found usually beneath the navigation bar and above the Heading 1 . Why are they important ? Google uses Breadcrumbs Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. | |||
| EP 159 : How to do a quick Site Audit | SEO | 22 Feb 2021 | 00:08:59 | |
Connect with me ! Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. | |||
| EP 268 : State of Organic Reach in 2022/2023 | SMM | 15 Nov 2022 | 00:08:47 | |
| EP 158 : Google SEO best practices | On-Page SEO | 19 Feb 2021 | 00:08:50 | |
In episode 158 I explain some of the Google best practices when doing Search Engine Optimisation. These are simply guidelines that should help you improve your rankings in the long term and also follow webmaster guidelines. Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. | |||
| EP 157 : What does Robot.TXT file do ? | 18 Feb 2021 | 00:05:41 | |
Ever heard of a file called Robot.txt ? Do you know why it's important to have one on your website and what it actually does ? Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. | |||
| EP 156 : SEO Checklist for 2021 | 17 Feb 2021 | 00:20:11 | |
How do you get started with your SEO campaign and get your website ranking on SERP ? In this episode, I explain a SEO Checklist that I use when I'm analysing and setting up a campaign for a new website.
Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. | |||
| EP 154 : What to do when your organic traffic declines | 15 Feb 2021 | 00:09:41 | |
Are you losing organic traffic on your website day after day, month after month ? I understand how frustrating that can be especially if you've invested time, capital and a lot of effort in to your website. Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. | |||
| EP 153 : Why I'm writing a Marketing Book & Co-hosting a 2nd Podcast | 13 Feb 2021 | 00:18:42 | |
Bonus Episode ! In this episode I share a secret project that I'm working on and that is a book project. I've written and published two books in the past and they gave me an understanding on how writing and publishing works. The third book will primarily focus on Marketing and pieces of advice I've received from other marketing professionals. Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. | |||
| EP 152 : How to improve your website CTR | 12 Feb 2021 | 00:07:13 | |
In this episode I explain some of the ways you can improve your website overall click-through-rate, simply through small tweaks that can massively impact your ranking on SERP in the long term. A good piece of content is always better when it can be found.
Rate, Review & Subscribe | |||
| EP 151 : How to learn Digital Marketing | 11 Feb 2021 | 00:12:54 | |
In this episode I explain some of the best ways to learn marketing on your own and level up your skill set. If you are starting out in Marketing, whether or not you have a degree in Marketing doesn't really matter and in episode 151 I explain why. Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. | |||
| EP 150 : 5 lessons I have learnt after 150 episodes | Podcasting 101 | 10 Feb 2021 | 00:16:50 | |
After recording 150 episodes on TMP, I have to admit I'm really proud of the progress and growth that the podcast has had over time. Thank you for always tuning in and support the podcast. Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. | |||
| EP 149 : How often should you run Marketing Experiments ? | 09 Feb 2021 | 00:15:13 | |
In an ideal world, marketing experiments should be done every single day, however, the situation is always different from one marketer to the other. Nevertheless, every marketer should carry out experiments on a regular basis so that they not only stay at the head of their game but also learn what works and what doesn't in the process ! Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. | |||
| EP 148 : Ranking higher with Schema Markup | SEO Explained | 08 Feb 2021 | 00:17:45 | |
Schema Markup or using Structured Data simply helps search engines like Google understand the content of your website much better. What is obvious to the human brain isn't necessarily interpreted similarly by search engines. Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. | |||
| EP 267 : How to handle SEO Attacks & Slow Indexing | Search Central | 09 Nov 2022 | 00:07:08 | |
| EP 147 : Why are writers moving to Substack ? | Newsletter Marketing | 05 Feb 2021 | 00:06:59 | |
Substack is a platform that allows writers, specifically newsletter enthusiasts to monetise their audience of readers through a subscription model that allows them to generate revenue. Similar to what Supercast is doing with Podcasts or Patreon has done for content creators for a while now.
Rate, Review & Subscribe | |||
| EP 146 : Just For The Flow | Moses Githinji | Podcasting 101 | 04 Feb 2021 | 00:15:36 | |
In this week's Podcasting 101 Series, Moses joins TMP to share his plans for starting a rather niche Podcast in the engineering space. A brief introduction to Moses, he is a mechanical engineer in Germany and has had the burning desire to start his own Podcast for a while. Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. | |||
| EP 145 : Do you need a Marketing Degree to get started ? | 03 Feb 2021 | 00:12:05 | |
Let's discuss whether you really need that marketing degree to get started. Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. | |||
| EP 144 : How to use Transcripts for organic reach | 02 Feb 2021 | 00:13:53 | |
Repurposing content is not only a time-saver but also a growth hack in the content space. Recently I started transcribing parts of the podcast and repurposing the transcripts as blog articles on the website. This was purely an experiment to unveil the benefits of audio transcription and repurposing and the results are mentioned in the episode. Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. | |||
| Ep 143 : SEO tools for 2021 | 01 Feb 2021 | 00:10:59 | |
In episode 143, I mention some of the tools I use to do Search Engine Optimization in 2021 for my client's websites and podcast. A good SEO requires proper tools and know-how and sometimes these tools can be quite expensive. Connect with me ! Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. | |||
| Ep 142 : How to leverage User Generated Content (UGC) | 29 Jan 2021 | 00:09:09 | |
Using User Generated Content is a very effective strategy to integrate into your marketing campaign. Not only does it offer sort of "Free Marketing and Advert", but also it generates social proof for your products and services. Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. | |||
| EP 141 :Getting your first 100 Email Subscribers | Email Marketing | 28 Jan 2021 | 00:20:49 | |
Today’s Podcast Episode is going to be a sort of Challenge for TMP listeners. I’m going to break down a step by step process that you can follow to build your email list. The Challenge is getting 100 people on your mailing list within 30 days with a few simple steps. Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. | |||
| EP 140 : Is Clubhouse just a fad ? | App Review | 25 Jan 2021 | 00:17:44 | |
I've been on Clubhouse for some days now & I have to admit, I really like the concept of the App and how people are able to leverage on the networking capabilities of it. However, with all the hype around Clubhouse, is it just a fad or is the App still underrated ? Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. | |||
| Ep 139 : Growing your audience with your Podcast | Podcasting 101 | 22 Jan 2021 | 00:28:30 | |
It's TMP Friday once again & that means another episode on the Podcasting 101 series. To pick up where we left off in the last episode on this series, in episode 139 I talk about some insightful information I got from attending a podcasting webinar this week in terms of growing your audience and podcast in general. Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. | |||
| Episode 138 : What Google said about Black Hat SEO | 21 Jan 2021 | 00:17:39 | |
Does Google really ignore Black Hat SEO ? Let's talk about it ! Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. | |||
| EP 266 : Marketing in 2023 | What you need to know ! | 04 Nov 2022 | 00:08:10 | |
| Episode 137 : Facebook Ads Mistakes 63% of Marketers Make | 20 Jan 2021 | 00:18:58 | |
Facebook Ads provide a good medium for many of us to grow our businesses, brands and inherently get more outreach and exposure for what we do and who we are. However, as easy as running a Facebook Ad might seem with a few clicks of a button to launch your first campaign, it's not that simple to get the results you want. Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. | |||
| Episode 136 : How Apple IDFA changes will impact Marketing in 2021 | 19 Jan 2021 | 00:11:48 | |
Apple came out on the 22nd of June 2020 with the statement that it plans on changing it'*s policies on IDFA with the release of IOS 14 in september of 2020. The changes will including giving options to mobile users whether or not they would like to be tracked and they data collected for Advertisement purposes. Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. | |||
| Episode 135 : Clubhouse & Spaces | Are they the new Podcasts ? | 18 Jan 2021 | 00:11:08 | |
Clubhouse is a new audio drop-in social platform that started less than a year ago and has been the talk on social media for quite some time. With the growing interest in audio-based services and tools and Twitter also cloning it's own version of Clubhouse called Spaces, what implications do these innovations have on the Podcasting Space ? Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. | |||