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Explore every episode of the podcast The Marketing Podcast - Digital Marketing tips and insights

Dive into the complete episode list for The Marketing Podcast - Digital Marketing tips and insights. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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1–50 of 267

TitlePub. DateDuration
#280: 3 Things to Nail Down in your Marketing Strategy!26 Jan 202400:09:50
#279: Why Advertising isn't working for your Business27 Nov 202300:06:45
#278: How to make Facebook Ads work for your Business15 Nov 202300:08:49
#277: Improve Your Black Friday Sales with these 5 tips13 Nov 202300:08:57

In this episode, we're diving deep into the world of Black Friday sales and equipping you with the ultimate toolkit to skyrocket your revenue. Get ready to supercharge your strategy as we unveil "Improve Your Black Friday Sales with these 5 Tips.

Looking to host your website? Try Dreamhost & get hosting offers starting from as low as $1.99 using this link!

Looking to set up your Online store? Try Ecwid & get a free trial using this link ! Ecwid makes it easy to set up your online store in just a few steps!

Get in touch: Hello@savadigital.io

Agency: Sava Digital

Subscribe to our Newsletter & Receive 2 - 3 minutes of digestible marketing tips & insights

#276: Cracking the Code: Building a Winning Google Ads Campaign03 Nov 202300:08:35

In this episode, we delve deep into the world of Google Ads and unveil the secrets to crafting a highly effective, winning campaign. Join us as we explore the essential steps, strategies, and best practices to ensure your ads get noticed and convert like never before. Whether you're new to Google Ads or a seasoned pro, this episode is packed with valuable insights that will take your advertising game to the next level. Tune in now and start building the Google Ads campaign of your dreams!

Looking to host your website? Try Dreamhost & get hosting offers starting from as low as $1.99 using this link!

Looking to set up your Online store? Try Ecwid & get a free trial using this link ! Ecwid makes it easy to set up your online store in just a few steps!

Get in touch: Hello@savadigital.io

Agency: Sava Digital

Subscribe to our Newsletter & Receive 2 - 3 minutes of digestible marketing tips & insights

EP 275 : How to Set Winning Facebook and Google Ads Budgets25 Sep 202300:12:55

Email: augustine@savadigital.io

Whatsapp: +254717143683


Welcome back to The Marketing Podcast, where we empower you with actionable insights to master the world of digital marketing!

In this episode, we're taking a deep dive into the essential skills of setting effective budgets for your Facebook and Google Ads campaigns.

If you're eager to learn the art of budgeting, stay tuned, because we've got a comprehensive guide just for you.

In this episode, we will walk you through the step-by-step process of establishing ad budgets that drive results. Here's what you'll learn:

  1. Understanding Your Objectives: We'll start by helping you define your advertising goals, whether it's boosting sales, increasing website traffic, or growing your brand awareness.
  2. Know Your Audience: Discover the importance of knowing your target audience and the data-driven insights you need to make informed budget decisions.
  3. Platform Allocation: We'll guide you in splitting your budget between Facebook and Google Ads to maximize your reach and impact.
  4. Continuous Optimization: Learn how to adapt and optimize your budget as your campaigns progress, ensuring you get the most value from every dollar spent.
  5. Real-World Examples: We'll provide practical, real-life cases to illustrate these steps in action, so you can see the concepts applied in the real marketing world.


By the end of this episode, you'll have the tools and knowledge to set up effective budgets that align with your business objectives and drive tangible results.

So, whether you're a small business owner, marketing professional, or someone looking to enhance their digital marketing skills, this episode is your comprehensive guide to mastering the art of setting Facebook and Google Ads budgets. Tune in now and get ready to elevate your advertising game!







EP 274: How we generate 10+ new businesses for our Cargo client weekly03 May 202300:09:51
EP 273: AI Revolutionizing Advertising: Insights from an Expert06 Mar 202300:10:40

Join us in this episode as we explore the impact of Artificial Intelligence on advertising, with expert insights. Discover how AI is revolutionizing the way brands reach and engage with consumers, and gain valuable insights into the future of advertising in the age of AI.

Looking to host your website? Try Dreamhost & get hosting offers starting from as low as $1.99 using this link!

Looking to set up your Online store? Try Ecwid & get a free trial using this link ! Ecwid makes it easy to set up your online store in just a few steps!

Get in touch: Hello@savadigital.io

Agency: Sava Digital

Subscribe to our Newsletter & Receive 2 - 3 minutes of digestible marketing tips & insights

EP 272: Should you Adapt AI in your agency or in-house?30 Jan 202300:12:55
EP 271 : What to expect in 202301 Jan 202300:04:09
EP 270 : Marketing from Scratch in 202330 Nov 202200:12:29
EP 269 : Why UX is key for Marketing in 202323 Nov 202200:09:44
EP 268 : State of Organic Reach in 2022/2023 | SMM15 Nov 202200:08:47
EP 267 : How to handle SEO Attacks & Slow Indexing | Search Central09 Nov 202200:07:08
EP 266 : Marketing in 2023 | What you need to know !04 Nov 202200:08:10
EP 265 : Why your Google Ads Campaign isn't working | PPC Series24 Oct 202200:10:09
EP 264 : How to Grow your Podcast & avoid "Podfade"15 Oct 202200:09:08
EP 263 : Achieving Tagging Excellence | Google Ads04 Oct 202200:08:10
EP 262 : How to Rank your Search Ads #1 on Google | Google Ads03 Oct 202200:07:49
EP 261 : Google Site Indexing in a Nutshell | Search Central30 Sep 202200:08:38
EP 260 : Lessons from 35040 hours of Marketing & Advertising24 Sep 202200:05:25
EP 259 : What you need to know about podcasting | Podcasting 10119 Sep 202200:08:32
EP 258 : Why Red Bull is a Marketing Genius | Guerilla Marketing12 Sep 202200:07:33
EP 257 : How to improve your SEO in one simple step.09 Sep 202200:07:31
EP 256 : Google Releases Pros & Cons Structured Data | SEO24 Aug 202200:05:29
EP 255 : SEO Content Strategy for Q4 & 202323 Aug 202200:07:10
EP 254 : Google releases Helpful Content Update | Search Central20 Aug 202200:04:54

On 18th August 2022, Google came out with an update on Search Central regarding their upcoming “Helpful Content Update “ set to roll out in the following two weeks. Google stated that this update will be part of their broader effort to ensure that people on their search engine are receiving more original , helpful content written by people and for people. 

Google has always emphasized a user-first approach in their core updates in the recent years and this is clear as day and night with the mobile-first indexing  approach that launched in 2019. This was as a result of more people using their mobile devices to search the web compared to other devices. 

Read More on Google Helpful Content Update

Looking to host your website ? Try Dreamhost & get hosting offers starting from as low as $1.99 using this link !

Looking to set up your Online store ? Try Ecwid & get a free trial using this link ! Ecwid makes it easy to set up your online store in just a few steps !

Get in touch : Hello@savadigital.io

Agency : Sava Digital

EP 253 : Nifty Marketing Growth Tactic | Leveraging Audience17 Aug 202200:05:44
EP 252 : Marketing Tactics for new Businesses16 Aug 202200:06:21
EP 251 : Simple way to 3x your Lead Gen with Inbound08 Aug 202200:11:47
EP 250 : Impression metrics & Search Term Report | Google Ads22 Jul 202200:13:15
EP 249 : Search Console Video Index Report | Google12 Jul 202200:08:41

** Create your free online store in just a few clicks using Ecwid **


Agency : Savadigital.io

Advertise with us : Hello@savadigital.io

EP 248 : Critical Google Ads mistakes to avoid !05 Jul 202200:14:22

Start your free online store today in just a few clicks using Ecwid

Get in touch to feature your product or service on The Marketing podcast or to hire us as an agency to help you scale your business  Hello@savadigital.io

Agency : Savadigital.io

Thank you for being part of the Podcast !


Ep 247 : Scaling Bottom of the Funnel Campaigns with Inbound28 Jun 202200:14:18

Start your free online store today in just a few clicks using Ecwid


Get in touch to feature your product or service on The Marketing podcast or to hire us as an agency to help you scale your business - Hello@savadigital.io

Agency : Savadigital.io

Thank you for being part of the Podcast !

EP 246 : Why 90% of Dropshippers failed & what you can do !20 Jun 202200:15:00

Start your free online store with Ecwid & manage your store across different platforms incl. Amazon, Facebook, Instagram e.t.c. in just a few clicks.

In this episode I go through some of the main reasons why a majority of dropshippers failed at dropshipping with their online stores and some of the things you should consider if you contemplate on setting up an online store.

Agency : Savadigital.io

Email : Hello@savadigital.io

EP 245 : How to future-proof your online store ( eCommerce )17 Jun 202200:15:19

Start your Online store in just a few steps with Ecwid using this special link , the best part it's free to try out !

In this episode I talk about why it's a bad idea to put all your eggs in one basket when it comes to marketing your online store. I take you through some of the incidences we have seen in the past where businesses faced problems for being over reliant on one marketing channel.


I also give you tips on how to avoid the same mistakes and future-proof your online store.


Make sure to leave a review or rating on this episode.

Agency : Savadigital.io

Email : Hello@savadigital.io

EP 244 : How to improve eCommerce conversions on Google Ads15 Jun 202200:12:07

* Start your free Online store today in just a few clicks with Ecwid *

In this episode , I explain how you can perform Conversion Rate Optimization for your eCommerce campaign, inherently increasing your conversions whilst lowering your Ad costs incl. minimizing wasted Ad spend.


Agency : Savadigital.io

Email : Hello@savadigital.io

EP 243 : Marketing on a Budget ? 7 tools to consider !07 Jun 202200:09:33
EP 242 : How not to waste your Ad budget | PPC Series24 May 202200:18:15

Agency : Sava Digital

Email : Hello@savadigital.io

Web hosting for as low as $1.99 , get your deal today

EP 241 : What you need to know about Performance Max Campaign03 May 202200:07:36
EP 240 : How to improve your Paid Search Performance11 Apr 202200:12:23

Agency : Savadigital.io

Email : Hello@savadigital.io


EP 239 : Keyword Research for your Inbound Marketing04 Apr 202200:13:16

Inbound Marketing leverages the use of owned Marketing assets to provide your users/ audiences/ customers with the right information at the right time. This requires a very good understanding of your buyer's persona, profile and how they interact with the problems that your Business intends to solve for them.


Understanding this concept will guide you through your Keyword Research and Analysis process, since you will have a good understanding of what your target audience are searching for at the different stages of their buyer's journey.


Agency : Savadigital.io

Start your Website today with Dreamhost at a discounted price

Email : Hello@savadigital.io

EP 238 : Discover by Google. Is it relevant for SEO ?07 Feb 202200:14:01

Agency : Savadigital.io

Email : hello@savadigital.io

Ep 237 : Is SEO still relevant in 2022 ?13 Jan 202200:16:39

Agency : Savadigital.io

Email : Hello@savadigital.io

EP 236 : 4 PPC tools you need to know about11 Jan 202200:09:11

Agency : Savadigital.io

Email : Hello@savadigital.io

EP 235 : 5 ways to improve Ad Rank & Lower Actual CPC10 Jan 202200:16:30

Agency : Savadigital.io

Email : Hello@savadigital.io

EP 234 : Hack your first 10,000 Downloads | Podcasting Series06 Jan 202200:15:18

Agency : Savadigital.io

Email : Hello@savadigital.io

EP 233 : Explaining Canonical URLs & Duplicate Pages | SEO Series05 Jan 202200:12:11

Agency : Savadigital.io

Email : Hello@savadigital.io

EP 232 : 5 ways to monetize your Podcast in 202204 Jan 202200:13:44

Host your Website from as low as $2.59 per month with Dreamhost ( Affiliate Link )

Agency : Savadigital.io

Email : hello@savadigital.io


EP 231 : How to start a Podcast in 202203 Jan 202200:26:42

Happy Podcasting 2022


Agency : Savadigital.io

Email : Hello@savadigital.io

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