The Marketing Guide – Details, episodes & analysis

Links from the show:

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favourite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

🎙 Mentioned in the show: #89 - How To Cope With Imposter Syndrome

In this week's episode of The Marketing Guide, we have Lorna Butler of PDC Coaching again on the podcast. We discuss topics like comparison, impostor syndrome, feeling unmotivated and letting fear get in your way.

what you will learn in this episode:

• How comparison can show up for small business owners and how to overcome it
• What Impostor syndrome can look like and how it can show up. 
• Things that demotivate small business owners 
• Is your fear of failure getting in the way?
• What Lorna is reading/listening to at the moment and her recommendations

Links from the show:

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favourite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

🎙 Mentioned in the show: #89 - How To Cope With Imposter Syndrome

December can be a really busy month for most businesses. Most people are just trying to make it through the holiday period and when it comes to time to take a few days off you just want to chill and not think about work. This is why sometimes we go from one year to the next without really looking back on the year that just was. It's really important to ask questions and look inward about the year that was and celebrate all of our little wins and achievements in today's episode, I am walking you through step by step how to perform a review of your year for your business.

Links from the show:

Get the Plan Your Year ebook:
https://view.flodesk.com/pages/61a4b273aadf79eb40034fc9

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: [email protected]

Instagram continues to develop and grow and after throwing all of the bells and whistles at it in 2020 they don't seem to be slowing down in 2021.  The platform is getting more and more features by the week and I am so excited to share some of the latest that they are rolling out and testing at the moment. 

In this episode you will learn:

• The new feature that can be used for Q+As, Masterclasses, Round Tables and classes
• The newest sticker that everyone wants (it's long overdue)
• The newest feature that will make your stories more exciting
• The feature that will get more people buying from you
• The feature that makes finding the right info to grow your account easier than ever
• The one feature that will help save your content if it gets deleted

Links from the show:

Episode 5: Five of the newest Instagram features to help your small businesses grow 
https://lauraomahony.com/episode6/

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: [email protected]


__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

In this episode, I talk very honestly about some of the most cringe-worthy mistakes I made when I started my first business. I look back on these embarrassing faux pas and wonder how on earth did I actually make this mistake. 

In this episode I talk about:

• The main reason I couldn't grow my first business
• How "Picking my brains" was open season for all
• The one thing I did that grew other's brands and neglected my own
• How I overcame lots of these mistakes

Links from the show:

Episode 32 - Beating social media overwhelm and setting healthy boundaries.
Listen here

Mel Robbins Mindset Reset
https://www.youtube.com/watch?v=SnIPOFgO9xM

Michael Hyatt - Free to Focus Book
https://freetofocus.com/

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get an awesome freebie
www.lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: [email protected]

In order to grow your Instagram account, you first need to understand what is working and what is not working on your account and the best place to understand that is your Insights.

On the show today I am teaching you all about Instagram Insights, how you can get them, how to strategically use them for your business, how they can help you create content and much more. Stay tuned to the end of the episode and I'll be teaching you my tried and tested method for content creation using the data from your Insights.

In this episode you will learn:

• What are Instagram Insights
• Why should you care about Insights?
• How to Access your Instagram Insights
• The different types of Insights available
• How to use your Insights to create content
• Why you need to use Insights in your content strategy
• and much more

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get an awesome freebie
www.lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: [email protected]

• The one thing you need to ensure your content is speaking to the right person
• The number one mistake that may be costing you sales
• The most important rule when it comes to Instagram (Clue it's not what you think)
• Why neglecting this one Instagram feature is costing you
• and much more

What is the buyer's journey? 

The buyer’s journey is the combination of steps that you lead your prospect goes through before becoming a paying customer. Each person who buys from you goes through a research and decision process that will lead to a purchase or sign up. It is every step that someone needs to take before deciding if they want to buy from you. 

There are a few different variations of the buyer's journey and ones that are a lot more complex then what I am teaching you today but getting a grasp of this model will help you turn your leads into paying customers and gain an understanding of what the buyer goes through every step of the way on Instagram.

What you will learn in this episode:

• What is the buyer's journey? 
• Why do I need to understand the buyer's journey for my business?
• What is a Marketing Funnel
• What are the four stages of the funnel
• 3 sales psychology triggers that help convert your leads into customers

Links from the show: 

Free Instagram Template Pack: https://view.flodesk.com/pages/60200952c400f13be4cc80c9

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: [email protected]

For this week's episode of The Marketing Guide Podcast, you are going to want to grab a pen and paper to make notes because it's value-packed with information and you do not want to miss a single thing.

In this mini-training episode, I am teaching you all about Instagram Carousel Posts. 

You are going to learn:

• What is a carousel post
• Why should you be using them for your business
• Insights from a recent study of Carousel posts
• Top tips for creating carousel posts
• My formula for creating highly engaging carousel posts
• Common carousel mistakes 
• How to upload a carousel post
• ingenious ways to use Carousel posts for your business

Links from the show:

Free Instagram Template Pack: https://view.flodesk.com/pages/60200952c400f13be4cc80c9

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

Episode 23: Step-by-step guide to defining your Ideal Customer Avatar
https://www.buzzsprout.com/1074400/5745013-23-step-by-step-guide-to-defining-your-ideal-customer-avatar

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: [email protected]

In this episode of The Marketing Guide podcast, we are learning all about repurposing content and getting the most bang for your buck when it comes to your marketing efforts. 

We all know that creating content takes up a lot of time. When we publish our content it's only seen by a tiny percentage of our audience. In this episode, I teach you how to take one piece of content and repurpose it in twelve different ways.  We all want more eyes on our content (or ears - if you are talking about a podcast) and this episode will help you do exactly that. 

What you will learn in this episode:

• What is repurposing
• Why should you care about repurposing your content
• What is evergreen content and why should you care?
• You get 12 different ways to repurpose one piece of content

Links from the show:

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

Episode 23: Step-by-step guide to defining your Ideal Customer Avatar
https://www.buzzsprout.com/1074400/5745013-23-step-by-step-guide-to-defining-your-ideal-customer-avatar

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: [email protected]