The Marketing Guide – Details, episodes & analysis

Podcast details

Technical and general information from the podcast's RSS feed.

The Marketing Guide

Laura O'Mahony

Business

Education

Frequency: 1 episode/7d. Total Eps: 145

This is the podcast that helps make marketing simple for small business owners and entrepreneurs. Each week we bring you episodes with bite-sized actionable tips, strategies and hacks to help grow your business online. This podcast will help you grow your online presence and stand out in a crowded space. Website: www.lauraomahony.com Instagram: instagram.com/lauraomahonydotcom/

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Apple Podcasts

🇬🇧 Great Britain - marketing
11/11/2024
#77
🇬🇧 Great Britain - marketing
08/09/2024
#95

Spotify

No recent rankings available

Shared links between episodes and podcasts

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https://flodesk.com/c/6SYNAZ
214 shares
http://lauraomahony.com/review
183 shares
https://www.podchaser.com/podcasts/the-marketing-guide-1185324
90 shares

https://www.instagram.com/lauraomahonydotcom
236 shares
https://www.instagram.com/themarketingguide.co
98 shares
https://www.instagram.com/aptbphoto

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RSS feed quality

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Score global : 58%

Publication history

Monthly episode publishing history over the past years.

Year

Latest published episodes

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#145 - We're hitting pause and taking a quick break!

Tuesday, March 14, 2023 • Duration 06:36

Links from the show:

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favourite email marketing platform for free https://flodesk.com/c/6SYNAZ. (affiliate link)

🎙 Mentioned in the show: #89 - How To Cope With Imposter Syndrome

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#144 - Comparison, Impostor Syndrome & Feeling Unmotivated - An Interview with Lorna Butler PDC Coaching -

Episode 144

Monday, March 6, 2023 • Duration 53:25

In this week's episode of The Marketing Guide, we have Lorna Butler of PDC Coaching again on the podcast. We discuss topics like comparison, impostor syndrome, feeling unmotivated and letting fear get in your way.

what you will learn in this episode:

How comparison can show up for small business owners and how to overcome it
What Impostor syndrome can look like and how it can show up.
Things that demotivate small business owners
Is your fear of failure getting in the way?
What Lorna is reading/listening to at the moment and her recommendations

Links from the show:

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#135 - Year-End Business Review 2022: Your Essential Guide

Episode 135

Monday, December 5, 2022 • Duration 30:56

December can be a really busy month for most businesses. Most people are just trying to make it through the holiday period and when it comes to time to take a few days off you just want to chill and not think about work. This is why sometimes we go from one year to the next without really looking back on the year that just was. It's really important to ask questions and look inward about the year that was and celebrate all of our little wins and achievements in today's episode, I am walking you through step by step how to perform a review of your year for your business.

Links from the show:

Get the Plan Your Year ebook:
https://view.flodesk.com/pages/61a4b273aadf79eb40034fc9

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

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#45 - Six Exciting New Instagram Features That You Need to Know

Episode 45

Monday, March 15, 2021 • Duration 23:34

Instagram continues to develop and grow and after throwing all of the bells and whistles at it in 2020 they don't seem to be slowing down in 2021. The platform is getting more and more features by the week and I am so excited to share some of the latest that they are rolling out and testing at the moment.

In this episode you will learn:

The new feature that can be used for Q+As, Masterclasses, Round Tables and classes
The newest sticker that everyone wants (it's long overdue)
The newest feature that will make your stories more exciting
The feature that will get more people buying from you
The feature that makes finding the right info to grow your account easier than ever
The one feature that will help save your content if it gets deleted

Links from the show:

Episode 5: Five of the newest Instagram features to help your small businesses grow
https://lauraomahony.com/episode6/

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/Email me: __________________________________All previous episodes of the podcast are here:

#44 - Major mistakes I made starting out in business

Episode 44

Monday, March 8, 2021 • Duration 38:04

In this episode, I talk very honestly about some of the most cringe-worthy mistakes I made when I started my first business. I look back on these embarrassing faux pas and wonder how on earth did I actually make this mistake.

In this episode I talk about:

The main reason I couldn't grow my first business
How "Picking my brains" was open season for all
The one thing I did that grew other's brands and neglected my own
How I overcame lots of these mistakes

Links from the show:

Episode 32 - Beating social media overwhelm and setting healthy boundaries.
Listen here

Mel Robbins Mindset Reset
https://www.youtube.com/watch?v=SnIPOFgO9xM

Michael Hyatt - Free to Focus Book
https://freetofocus.com/

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get an awesome freebie
www.lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

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#43 - Everything you need to know about Instagram Insights (& how to grow your account)

Episode 43

Monday, March 1, 2021 • Duration 29:12

In order to grow your Instagram account, you first need to understand what is working and what is not working on your account and the best place to understand that is your Insights.

On the show today I am teaching you all about Instagram Insights, how you can get them, how to strategically use them for your business, how they can help you create content and much more. Stay tuned to the end of the episode and I'll be teaching you my tried and tested method for content creation using the data from your Insights.

In this episode you will learn:

What are Instagram Insights
Why should you care about Insights?
How to Access your Instagram Insights
The different types of Insights available
How to use your Insights to create content
Why you need to use Insights in your content strategy
and much more

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get an awesome freebie
www.lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

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#42 - 10 Common Instagram Mistakes you might be making (and how you can fix them)

Monday, February 22, 2021 • Duration 25:00

In this week's episode I am talking all about common mistakes we all make from time to time on Instagram. We all know that Instagram can be a minefield and it is hard to keep up with the day to day changes on the platform

I am breaking down 10 of the most common mistakes I see on the platform and giving you quick tips and hacks to fix these mistakes if you are guilty too of making them.

In this episode you will learn:

The one thing you need to ensure your content is speaking to the right person
The number one mistake that may be costing you sales
The most important rule when it comes to Instagram (Clue it's not what you think)
Why neglecting this one Instagram feature is costing you
and much more

Links from the show:

Episode 23: Step-by-step guide to defining your Ideal Customer Avatar

Episode 20: Secrets to Standing out on Instagram with Manu Muraro of Your Social Team

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324Follow me on __________________________________All of the podcast are here:

#41 - The Buyer’s Journey on Instagram: Converting Followers to Paying Customers

Episode 41

Monday, February 15, 2021 • Duration 29:26

What is the buyer's journey?

The buyer’s journey is the combination of steps that you lead your prospect goes through before becoming a paying customer. Each person who buys from you goes through a research and decision process that will lead to a purchase or sign up. It is every step that someone needs to take before deciding if they want to buy from you.

There are a few different variations of the buyer's journey and ones that are a lot more complex then what I am teaching you today but getting a grasp of this model will help you turn your leads into paying customers and gain an understanding of what the buyer goes through every step of the way on Instagram.

What you will learn in this episode:

What is the buyer's journey?
Why do I need to understand the buyer's journey for my business?
What is a Marketing Funnel
What are the four stages of the funnel
3 sales psychology triggers that help convert your leads into customers

Links from the show:

Free Instagram Template Pack: https://view.flodesk.com/pages/60200952c400f13be4cc80c9

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
Follow me on Instagram:Email me:

#40 - Carousel Posts on Instagram - Your essential guide!

Episode 40

Monday, February 8, 2021 • Duration 22:50

For this week's episode of The Marketing Guide Podcast, you are going to want to grab a pen and paper to make notes because it's value-packed with information and you do not want to miss a single thing.

In this mini-training episode, I am teaching you all about Instagram Carousel Posts.

You are going to learn:

What is a carousel post
Why should you be using them for your business
Insights from a recent study of Carousel posts
Top tips for creating carousel posts
My formula for creating highly engaging carousel posts
Common carousel mistakes
How to upload a carousel post
ingenious ways to use Carousel posts for your business

Links from the show:

Free Instagram Template Pack: https://view.flodesk.com/pages/60200952c400f13be4cc80c9

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

Episode 23: Step-by-step guide to defining your Ideal Customer Avatar
https://www.buzzsprout.com/1074400/5745013-23-step-by-step-guide-to-defining-your-ideal-customer-avatar

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:Follow me on Instagram:Email me:

#39 - The ultimate guide to repurposing your content - (create less content & reach more people)

Episode 39

Monday, February 1, 2021 • Duration 22:57

In this episode of The Marketing Guide podcast, we are learning all about repurposing content and getting the most bang for your buck when it comes to your marketing efforts.

We all know that creating content takes up a lot of time. When we publish our content it's only seen by a tiny percentage of our audience. In this episode, I teach you how to take one piece of content and repurpose it in twelve different ways. We all want more eyes on our content (or ears - if you are talking about a podcast) and this episode will help you do exactly that.

What you will learn in this episode:

What is repurposing
Why should you care about repurposing your content
What is evergreen content and why should you care?
You get 12 different ways to repurpose one piece of content

Links from the show:

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

Episode 23: Step-by-step guide to defining your Ideal Customer Avatar
https://www.buzzsprout.com/1074400/5745013-23-step-by-step-guide-to-defining-your-ideal-customer-avatar

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324

Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4Follow me on Instagram:Email me:

The Marketing Guide – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

The Marketing Guide – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other99+

Instagram26

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other99+

Instagram26

Buzzsprout22