Explore every episode of the podcast The Marketing Freelancer: Unicorns Unite
| Title | Pub. Date | Duration | |
|---|---|---|---|
| #288 Turning Free Marketing Strategy Work Into a 1k+ Paid Offer with Natalie Gingrich | 22 Sep 2026 | 00:37:45 | |
Ewwww! Raise your hand if you’re done giving away our best strategic thinking for free. There's a gap between being seen as the expert and getting paid like one, and it closes the moment you start charging for the strategy, not just the execution. That's exactly what Natalie Gingrich teaches. She runs The Ops Authority and helps service providers turn that thinking into its own paid offer with her strategic mapping model. She gets into how to price it, what to do with the follow-on work, and when to walk from a client. If you're doing strategic work and implementation freelance work, you need to be in our Workgroup – a community for upper-tier freelance marketers and marketing ops specialists who get online business and support each other. Apply here. Links Mentioned in Show:
Connect with Natalie Gingrich: Connect with Emily:
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| #287 Meet the Ads Manager Behind a $19 Million Launch with Kara Charron (Part 2) | 11 Sep 2026 | 00:33:23 | |
Here is part 2 of our episode with Kara Charron! What does it take to be trusted with $1.1 million in ad spend on a $19 million launch? How do you go from a $30/hour client to negotiating a base fee, a cut of ad spend, and profit share on every contract since? And why does she still say no to good clients … even when the money's great? Kara Charron is a CMO and ads manager who's generated more than $60 million in client revenue, including a recent $19 million launch with $1.1 million in ad spend. She built her own profit-share model from scratch, and she's telling the real story of how she got there and why she’s so damn good at running ads. Kara's joining Darrell Vesterbelt, former growth strategist behind Kit and Mighty Networks, in Digital Marketer’s Workgroup to go deeper on profit-sharing structures, negotiating a percentage of ad spend, and what it actually takes to move from hourly and retainer work into getting a piece of the pie — live on September 15. You should be in our community of marketing and ops specialists: apply here. Links Mentioned in Show: Connect with Kara Charron: Connect with Emily:
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| #286 Meet the Ads Manager Behind a $19 Million Launch with Kara Charron (Part 1) | 09 Sep 2026 | 00:39:44 | |
What does it take to be trusted with $1.1 million in ad spend on a $19 million launch? How do you go from a $30/hour client to negotiating a base fee, a cut of ad spend, and profit share on every contract since? And why does she still say no to good clients … even when the money's great? Kara Charron is a CMO and ads manager who's generated more than $60 million in client revenue, including a recent $19 million launch with $1.1 million in ad spend. She built her own profit-share model from scratch, and she's telling the real story of how she got there and why she’s so damn good at running ads. Kara's joining Darrell Vesterbelt, former growth strategist behind Kit and Mighty Networks, in Digital Marketer’s Workgroup to go deeper on profit-sharing structures, negotiating a percentage of ad spend, and what it actually takes to move from hourly and retainer work into getting a piece of the pie — live on September 15. You should be in our community of marketing and ops specialists: apply here. Links Mentioned in Show: Connect with GUEST: Connect with Emily:
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| #285 The Real Talk on AI, Copywriting, and Training Claude with Prerna Malik | 01 Sep 2026 | 00:38:15 | |
What happens when AI meets two decades of copywriting expertise? Why is "fire your team and replace them with AI" the worst advice going around right now? What's the real difference between AI slop and copy that actually converts? Prerna Malik is a conversion copywriter and AI strategist who still writes every word of her own copy and refuses to hand her thinking over to a machine. Prerna's sharing even more on training Claude the right wOK, can you update all of them, please? ay, the setup most people skip, and building skills that actually do the job, live in our Digital Marketer's Workgroup. Apply here. Links Mentioned in Show:
Connect with Prerna Malik: Connect with Emily:
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| #284 What Nobody Tells You About Being an Ads Manager Right Now with Megan Shields | 25 Aug 2026 | 00:38:19 | |
Why the ads management space has become commoditized, what's actually required to run ads well in 2026 (hint: it's not just button-pushing anymore), and how to know when a client isn't ready for the work you're offering. Ads Manager & Revenue Growth Strategist Megan Shields (@chimehousemedia) has spent six years in the online business space running multi-six-figure ad campaigns, including work supporting Amy Porterfield's team through DCA. With a background in sales and business development at a Fortune 50 financial firm, she's now bridging the gap between ads management and full marketing strategy. Megan’s sharing even more on performance marketing, ads management and stepping into a CMO role live in our Digital Marketer's Workgroup Apply here. Connect with Megan: Connect with Emily:
> Hire a Digital Marketing Assistant: Submit your marketing or ops position opening and I’ll share it with the skilled & vetted professionals in our Workgroup. | |||
| #283 Affiliate Management: The Insider Intel Nobody's Sharing with Laura Sprinkle | 17 Aug 2026 | 00:32:48 | |
What actually happens behind the curtain of a 7-fig launch? How is the launch space shifting? What scams should we watch out for? Welcome back to The Marketing Freelancer, new format, zero patience for how-to. First guest back: Laura Sprinkle, the woman behind $65M+ in tracked affiliate revenue, and she's here for the tea, not the tutorial. Laura Sprinkle is the founder and CEO of Rootabl, an affiliate management platform built for course creators and their teams. Before building software, she ran affiliate programs behind the scenes for Amy Porterfield, Todd Herman, and Selena Soo, generating over $50 million in partner-driven revenue before Rootabl ever existed. Rootabl itself has now tracked over $15 million more. Laura's sharing even more on pricing, positioning, and affiliate marketing client work live in our Digital Marketer's Workgroup Apply here. Links Mentioned in Show:
Connect with Laura Sprinkle
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| #282 How Freelancers Build Long-Term Client Relationships as Strategic Marketing Partners with Liz Cruz | 21 Apr 2026 | 01:11:14 | |
If you’ve been giving your clients strategy, stop saying you’re "just a virtual assistant." That title is costing you money. My guest moved WAY beyond the basic VA title into a Social Media Marketing Strategist role and her packages start at $1500/month! Liz built a booked-out marketing agency by doing something most freelancers skip: owning the strategy, not just the deliverables. She's a Workgroup member and I love watching how much she’s grown her freelancer business. I finally got her on the podcast to spill exactly how she did it. Liz Cruz is the founder of Cruz Social Co., a boutique marketing agency that provides done-for-you marketing support for service-based businesses. She specializes in social media strategy, content creation, and marketing systems and she's spent over a decade supporting brands across multiple industries. She's now focusing her work in the wellness space, a niche she found through her own health journey. Liz is known for blending strategy with execution, which is exactly what makes her the kind of marketing partner clients don't want to lose. Listen to learn more about:
This is real honest insight from a freelance marketer who's still in the trenches doing the work. Tune in for how Liz turned her Workgroup connections into consistent, long-term client partnerships. Write and prompt faster with this voice-to-text AI tool that turns speech into clear, polished writing in every app. I’m using Wispr Flow to talk out emails, client replies, and AI prompts instead of typing everything. It’s one of my top tech tool recommendations and a real time-saver in my “4 hours of prime work time” mom life. Try Wispr Flow here (*my affiliate link) Links Mentioned in Show:
Connect with Liz: Connect with Emily:
> Grow your freelance business inside the Digital Marketer’s Workgroup: Apply to join our tight-knit community for advanced training, ongoing support, troubleshooting, and exclusive job leads. > Hire a Digital Marketing Assistant: Submit your job posting and I’ll share it with the skilled & vetted freelancers in our Workgroup. > Enroll in the Unicorn Digital Marketing Assistant School: Learn in-demand, tactical digital marketing skills on your own time so you can move beyond admin work and offer high-value marketing services. > Download my free Top Ten Most Requested Digital Marketing Tasks & Services to see what clients are hiring for right now. | |||
| #281 How to Drive More Traffic to Your Freelancer Website with SEO + AEO with Krissy Chin & Claire VanBemmelen | 07 Apr 2026 | 01:04:19 | |
Ways to drive more traffic to your freelancer website are changing fast. And if SEO is the only strategy you know, you're only halfway there. I brought on Krissy and Clarie to break down what's actually happening with search right now, including the shift from Google rankings to AI recommendations, and what you need to know about both SEO and AEO to stay visible to the clients you actually want. Krissy Chin and Claire VanBemmelen are the founders of K+C Creative and the duo behind websites that don't just look good, they actually convert. Krissy is a business strategist and copywriter who used her own automated funnel to enroll 4,000 people into a paid offer in four months. Claire is a brand and UX/UI designer who thinks about user experience the way the rest of us think about coffee: constantly and with strong opinions. Together, they've helped service providers, freelancers, and course creators build websites that deliver. Listen to learn more about
Your website isn't just a digital business card anymore. It's a trust-builder, a client filter, and a 24/7 sales tool, but only if it's set up right. SEO gets you in the game. AEO gets you recommended. This episode covers both. Write and prompt faster with this voice-to-text AI tool that turns speech into clear, polished writing in every app. I’m using Wispr Flow to talk out emails, client replies, and AI prompts instead of typing everything. It’s one of my top tech tool recommendations and a real time-saver in my “4 hours of prime work time” mom life. Try Wispr Flow here* (*my affiliate link) Links Mentioned in Show:
Connect with Krissy & Claire:
Connect with Emily:
> Grow your freelance business inside the Digital Marketer’s Workgroup: Apply to join our tight-knit community for advanced training, ongoing support, troubleshooting, and exclusive job leads. > Enroll in the Unicorn Digital Marketing Assistant School: Learn in-demand, tactical digital marketing skills on your own time so you can move beyond admin work and offer high-value marketing services. > Hire a Digital Marketing Assistant: Submit your job posting and I’ll share it with the skilled & vetted freelancers in our Workgroup. > Download my free Top Ten Most Requested Digital Marketing Tasks & Services to see what clients are hiring for right now. | |||
| #280 Custom GPTs for Freelance Marketers: How to Use AI to Save Time and Land Better Clients | 24 Mar 2026 | 01:09:14 | |
Custom GPTs: Part 2 You've been using AI for your clients, but are you using it for your own freelance business? I brought three more members of our Digital Marketer's Workgroup on to pull back the curtain on how they’re using custom GPTs to market themselves as service providers. They share the ChatGPT and Claude projects running in the background of their businesses, saving them hours every week and making their own marketing feel a whole lot less like a second job. Jenn Mullen shares how she built a detailed Claude project and how connecting it to her Google Drive saves her 10+ hours a week on her own marketing. Robyn Stoney walks us through how she trained her custom GPT on frameworks that led her to stop charging by the hour and move to outcome-based pricing. Candice Tate explains how she uses AI to keep her growing agency team consistent and her GPT's most underrated feature. Listen to learn more about
The freelance marketers doing this custom GPT work are pulling ahead. This episode shows you exactly what they built and how it’s leading to better clients. Write and prompt faster with this voice-to-text AI tool that turns speech into clear, polished writing in every app. I’m using Wispr Flow to talk out emails, client replies, and AI prompts instead of typing everything. It’s one of my top tech tool recommendations and a real time-saver in my “4 hours of prime work time” mom life. Try Wispr Flow here* (*my affiliate link) Links Mentioned in Show:
Connect with Candice Tate:
Connect with Jenn Mullen:
Connect with Robyn Stoney:
Connect with Emily:
> Grow your freelance business inside the Digital Marketer’s Workgroup: Apply to join our tight-knit community for advanced training, ongoing support, troubleshooting, and exclusive job leads. > Enroll in the Unicorn Digital Marketing Assistant School: Learn in-demand, tactical digital marketing skills on your own time so you can move beyond admin work and offer high-value marketing services. > Hire a Digital Marketing Assistant: Submit your job posting and I’ll share it with the skilled & vetted freelancers in our Workgroup. > Download my free Top Ten Most Requested Digital Marketing Tasks & Services to see what clients are hiring for right now. | |||
| #279 Custom GPTs for Clients: How Freelance Marketers Are Building, Pricing, and Delivering Them | 10 Mar 2026 | 01:26:25 | |
Custom GPTs: Part 1 Your clients are already asking for AI help. The question is whether you're the one getting paid to build it. In this episode, I brought four members of our Digital Marketers Workgroup onto the show to share exactly what they're building for clients with custom GPTs and AI agents — the real stuff, like what they charge and how they turn one-time projects into steady retainers. My panelists are talented freelancers who've built everything from funeral industry marketing bots to meal planning agents to launch assistant GPTs and they're getting paid well to do it. Catia Trooskin shares how she's built over 80 custom GPTs across industries and why spotting gaps in a client's workflow is her secret weapon. Traci Howell walks us through the AI agent that streamlined a health coach’s workload from 18 hours a week down to one. Suze Lake breaks down how she turned a complex, nine-knowledge-base GPT into a paid digital product her coaching client sells. Sara Vartanian explains how she builds brand voice GPTs trained on transcripts and blog posts so her clients' content sounds like them. Listen to learn more about:
If custom GPT services for clients have been on your radar but you're not sure how to price or deliver them, this episode is your fast track. Straight from real marketers who've already figured it out. Write and prompt faster with this voice-to-text AI tool that turns speech into clear, polished writing in every app. I’m using Wispr Flow to talk out emails, client replies, and AI prompts instead of typing everything. It’s one of my top tech tool recommendations and a real time-saver in my “4 hours of prime work time” mom life. Try Wispr Flow here* (*my affiliate link) Links Mentioned in Show:
Connect with Suze Lake:
Connect with Sara Vartanian:
Connect with Catia Trooskin:
Connect with Traci Howell:
Connect with Emily:
> Grow your freelance business inside the Digital Marketer’s Workgroup: Apply to join our tight-knit community for advanced training, ongoing support, troubleshooting, and exclusive job leads. > Enroll in the Unicorn Digital Marketing Assistant School: Learn in-demand, tactical digital marketing skills on your own time so you can move beyond admin work and offer high-value marketing services. > Hire a Digital Marketing Assistant: Submit your job posting and I’ll share it with the skilled & vetted freelancers in our Workgroup. > Download my free Top Ten Most Requested Digital Marketing Tasks & Services to see what clients are hiring for right now. | |||
| #278 What's Working with Google + Meta Ads in 2026: Top Trends Freelance Marketers Need to Know with Danielle Migliaccio-Morse | 24 Feb 2026 | 00:54:13 | |
Google and Meta ads in 2026 look different than they did two years ago. AI is baked into every platform. Search queries are getting longer. Buyer trust is harder to earn. And if you're managing ads for clients, or trying to understand enough to consult on the strategy, there's a lot to keep up with. That's exactly why I brought Danielle Migliaccio-Morse, founder of DM Squared Media, on the show. She's been managing millions in ad spend for 15+ years, has turned failing Meta and Google campaigns into 100% year-over-year revenue increases, and genuinely knows how everything fits together — from the ad platform all the way through the email funnel. We nerded out on what's actually working right now with paid traffic, what to watch for, and how to talk to clients about it. Listen to learn more about:
Don't get stuck in the cycle of constant content creation. If your clients are still running all their ad spend through Meta and crossing their fingers, this episode is going to change how you think about their strategy. Write and prompt faster with this voice-to-text AI tool that turns speech into clear, polished writing in every app. I’m using Wispr Flow to talk out emails, client replies, and AI prompts instead of typing everything. It’s one of my top tech tool recommendations and a real time-saver in my “4 hours of prime work time” mom life. Try Wispr Flow here* *my affiliate link Links Mentioned in Show:
Connect with Danielle:
Connect with Emily:
> Grow your freelance business inside the Digital Marketer’s Workgroup: Apply to join our tight-knit community for advanced training, ongoing support, troubleshooting, and exclusive job leads. > Enroll in the Unicorn Digital Marketing Assistant School: Learn in-demand, tactical digital marketing skills on your own time so you can move beyond admin work and offer high-value marketing services. > Hire a Digital Marketing Assistant: Submit your job posting and I’ll share it with the skilled & vetted freelancers in our Workgroup. > Download my free Top Ten Most Requested Digital Marketing Tasks & Services to see what clients are hiring for right now. | |||
| #277 Freelancer Rates in 2026: The Truth About What You're Really Making Per Hour with Emily Reagan | 10 Feb 2026 | 00:26:40 | |
Most freelancers discover their real rates are 30% to 50% lower than they think. I’m breaking down the math behind real freelancer rates in 2026. If you think you're making $50 an hour, you're likely making much less when you factor in the "just a quick question" Slack messages and the administrative black hole of invoicing. This episode is a reality check to help you face your numbers and stop trading your sanity for $15 an hour. Knowing your numbers is power, and knowing your numbers is profit. It’s time to find out if your business is actually sustainable or if you’re just paying for the privilege of being busy. Listen to learn more about
Stop guessing and start tracking your effective hourly rate so you can stop working for "Chick-fil-A wages" and start building a profitable business that respects your time. Write and prompt faster with this voice-to-text AI tool that turns speech into clear, polished writing in every app. I’m using Wispr Flow to talk out emails, client replies, and AI prompts instead of typing everything. It’s one of my top tech tool recommendations and a real time-saver in my “4 hours of prime work time” mom life. Try Wispr Flow here* *my affiliate link Links Mentioned:
Connect with Emily:
> Grow your freelance business inside the Digital Marketer’s Workgroup: Apply to join our tight-knit community for advanced training, ongoing support, troubleshooting, and exclusive job leads. > Enroll in the Unicorn Digital Marketing Assistant School: Learn in-demand, tactical digital marketing skills on your own time so you can move beyond admin work and offer high-value marketing services. > Hire a Digital Marketing Assistant: Submit your job posting and I’ll share it with the skilled & vetted freelancers in our Workgroup. > Download my free Top Ten Most Requested Digital Marketing Tasks & Services to see what clients are hiring for right now. | |||
| #276 How the Trust Recession Changed Buyer Behavior & Marketing in 2026 with Sheri Moise | 27 Jan 2026 | 01:08:41 | |
We’re in the middle of a trust recession. It’s totally changing everything about buyer behavior and marketing in 2026. Selling feels slower and more personal. And maybe a little heavier than it used to. If you’ve been feeling that shift, you’re not doing anything wrong. In this episode, I’m sitting down with my friend Sheri Moise, and she offers a really refreshing (and honestly relieving) reframe that every freelancer and service provider needs right now. We talk about why so many old marketing tactics just aren’t landing anymore, and what actually builds trust, authority, and momentum in a much more discerning market. Sheri Moise is an Intuitive Business Astrologer and Strategist who helps entrepreneurs plan, launch, and lead using timing and data rather than guesswork. With over 25 years in corporate sales and marketing, Sheri brings a practical, grounded lens to astrology—focusing on audience readiness, market cycles, and decision-making. She’s known for helping clients see what’s coming next and respond strategically instead of reactively. Listen to learn more about
Freelancers and service providers, it’s time to stop running the same tired marketing playbook. This conversation shows what actually works with buyers in 2026. Sponsored by The Digital Marketer’s Workgroup Already doing marketing work and ready for more clients and better referrals? Join a supportive, tight-knit community of freelancers where you’ll get behind-the-scenes conversations, ongoing support, advanced training, and exclusive job leads. Apply here! Links Mentioned in Show:
Connect with Sheri:
Connect with Emily:
> Grow your freelance business inside the Digital Marketer’s Workgroup: Apply to join our tight-knit community for advanced training, ongoing support, troubleshooting, and exclusive job leads. > Enroll in the Unicorn Digital Marketing Assistant School: Learn in-demand, tactical digital marketing skills on your own time so you can move beyond admin work and offer high-value marketing services. > Hire a Digital Marketing Assistant: Submit your job posting and I’ll share it with the skilled & vetted freelancers in our Workgroup. > Download my free Top Ten Most Requested Digital Marketing Tasks & Services to see what clients are hiring for right now. | |||
| #275 Online Marketing Shifts Freelance Service Providers Need to Know in 2026 with Emily Reagan | 13 Jan 2026 | 00:26:26 | |
The online marketing industry is shifting in 2026. And no, it’s not collapsing. It’s maturing. In this episode, I’m breaking down what’s actually happening behind the scenes, why panic isn’t the move, and how freelance service providers and implementers are more valuable than ever in this next phase. Listen to learn more about:
2026 will be about alignment. If you’ve been feeling unsettled, confused, or questioning your place as a service provider in the industry, this episode will ground you and show you exactly where opportunity still exists. Sponsored by The Digital Marketer’s Workgroup Already doing marketing work and ready for more clients and better referrals? Join a supportive, tight-knit community of freelancers where you’ll get behind-the-scenes conversations, ongoing support, advanced training, and exclusive job leads. Apply here! Links Mentioned in Show:
Connect with Emily:
> Grow your freelance business inside the Digital Marketer’s Workgroup: Apply to join our tight-knit community for advanced training, ongoing support, troubleshooting, and exclusive job leads. > Enroll in the Unicorn Digital Marketing Assistant School: Learn in-demand, tactical digital marketing skills on your own time so you can move beyond admin work and offer high-value marketing services. > Hire a Digital Marketing Assistant: Submit your job posting and I’ll share it with the skilled & vetted freelancers in our Workgroup. > Download my free Top Ten Most Requested Digital Marketing Tasks & Services to see what clients are hiring for right now. | |||
| #274 The Identity Reset Freelancers Need to Attract Better Clients & Higher Rates with Mindi Huebner | 16 Dec 2025 | 01:06:24 | |
Feel like you’re doing everything right as a service provider, but your freelancer business still hasn’t caught up? You know what to do, believe you deserve better clients and higher rates, but still default to playing small. It’s time for an identity reset, especially as you wrap up the year and think about what needs to change in 2026. In this episode, Mindi Huebner and I dive into identity resets and mindset shifts for freelancers and the pre-strategy strategy behind attracting better clients and charging like the expert you already are. Mindi Huebner is the go-to Subconscious Success Alchemist for high-achieving women when success feels heavy. She’s a Clinical Hypnotherapist, Certified NLP Practitioner, and creator of the 24 Karat Identity™ framework, a rapid identity alignment process that helps women shed conditioning, release the pressure to prove, and lead with self-trust. With hundreds of podcast and summit appearances, Mindi is known for blending neuroscience and intuition to unlock exponential growth and authentic leadership. Listen to learn more about:
Notice what this conversation brings up for you. Don't ask WHY you keep doing it. Ask WHAT is making this hard. Mindi says, "Micro shifts make massive change"—this is how you close the identity gap between who you are and who you want to become. Sponsored by The Digital Marketer’s Workgroup Are you already doing marketing work but need more clients and a stronger referral network? Join our tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you’ll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here! Links Mentioned in the Show:
Connect with Mindi:
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3 ways we can work together:
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services | |||
| #273 How to Become an OBM and Land Premium Clients with Sarah Noked | 02 Dec 2025 | 00:54:34 | |
Jan 27-29, 2026 - Become an OBM during Sarah Noked's Confident OBM®. save your seat here. The Online Business Manager role is exploding and for good reason. More entrepreneurs want leadership, strategy, and someone who can own operations instead of just checking off tasks. In this episode, we’re diving into how to become an OBM – a role that so many VAs and freelance service providers naturally grow into. And if you’ve been feeling tugged toward leadership or higher-value strategy work, Sarah Noked is here to shorten your learning curve. She breaks down everything from real pricing to red flags to the unsexy parts of the job. Sarah Noked is the founder of OBM School, where she trains service providers to become skilled Online Business Managers. She also leads a thriving OBM agency that pairs entrepreneurs with the operational support they need to scale. Her CPD-accredited program is one of the most recognized paths for freelancers ready to level up into a true operations leader. Listen to learn more about:
If you realized you’re already doing half the OBM job, this episode will give you the trade secrets and next steps you need to fully claim that role. Sponsored by The Digital Marketer’s Workgroup Are you already doing marketing work but need more clients and a stronger referral network? Join our tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you’ll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here! Links Mentioned in the Show:
*my affiliate links Connect with Sarah:
Connect with Emily:
3 ways we can work together:
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services | |||
| #272 From Corporate Sales to Marketing Agency Owner: How Tyneshia Dise Built a Thriving Freelance Business | 18 Nov 2025 | 00:51:59 | |
We hear the corporate escape stories all the time. What we don’t hear as often is what happens after. My guest built a stronger, smarter, and more aligned freelance marketing business on the other side of it. That’s why I loved this conversation with Tyneshia Dise. She walked away from a high-pressure corporate sales role after hitting burnout, went back to school for a marketing degree, and slowly built her agency through networking, internships, referrals, and showing up online long before it felt comfortable. Today, she leads a team of four and runs her business with solid onboarding, real systems, clear communication, and regular client check-ins. And inside our Workgroup, she’s already booked 6 out of 10 discovery calls and landed a client that gave her a 4x ROI. Tyneshia is the founder of The Innovative Design Group and a digital marketing strategist with 20 years in sales and marketing, specializing in helping service-based business owners refine their message, build standout websites, and create campaigns that drive measurable growth. Listen to learn more about:
Tyneshia’s growth came from intention and experience. Tune in because her story is a powerful example of what’s possible when you mix skill, strategy, and community support. Sponsored by The Digital Marketer’s Workgroup Are you already doing marketing work but need more clients and a stronger referral network? Join our tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you’ll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here! Links Mentioned in the Show:
Connect with Tyneshia:
Connect with Emily:
3 ways we can work together:
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services | |||
| #271 E-Commerce Marketing: Shopify Data, Strategy & Selling Smarter with Carlyn Bushman | 04 Nov 2025 | 01:06:18 | |
Black Friday is around the corner, and if your product-based clients aren’t ready with their e-commerce marketing, it’s not too late. Progress over perfection is the name of the game. In this episode, I’m joined by Business Strategist Carlyn Bushman to talk about e-commerce marketing, Shopify strategy, and how freelancers like you can confidently support product-based clients heading into Q4. We’re breaking down what’s actually working in today’s noisy e-com world, like using Shopify data, SMS campaigns, and smart AI tools, so you can bring real strategy to your clients. Carlyn Bushman is the founder of Carlyn Bushman Consulting and the powerhouse behind POP Academy—a no-fluff, all-strategy learning hub for product-based business owners who want to scale smart and stay profitable. With a background in corporate leadership and deep expertise in business strategy, she’s obsessed with helping founders ditch the guesswork, master their numbers, and finally build the business they’ve been dreaming about with practical tools, real talk, and data that actually drives growth. Listen to learn more about:
This episode gives you the exact tools, talking points, and tactics to confidently show up for your product-based clients and turn their data into measurable sales growth. Sponsored by The Digital Marketer’s Workgroup Are you already doing marketing work but need more clients and a stronger referral network? Join our tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you’ll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here! Links Mentioned in the Show:
Connect with Carlyn:
Connect with Emily:
3 ways we can work together:
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services | |||
| #270 How to Land Freelance Clients from Facebook Groups, Follow-Ups, and Peer Referrals (Live Event Replay Rart 3) | 28 Oct 2025 | 01:00:21 | |
If you haven’t listened yet, here are Part 1 and Part 2 of our replay: 7 Ways to Land Clients. Landing clients as a freelancer starts with visibility that feels genuine. When you show up with purpose, speak your clients’ language, and stay consistent, opportunities start finding you. This is Part 3 of our live event 7 Ways to Land Clients, featuring freelance marketers from our Digital Marketer’s Workgroup. They’re sharing exactly how they position themselves online with Facebook groups, lead follow-ups, and peer referrals—without the burnout or “pick me” energy.
Listen to learn more about:
If you’re ready to stop chasing clients and start attracting them, this episode shows you the proven, human-centered way to do it. Enroll now: The Unicorn Digital Marketing Assistant School Admin work is getting automated, but marketing? That’s in demand everywhere. UDMA School is the only program that teaches you the exact skills clients are searching for: email marketing, funnels, SEO, social media, and even AI tools. You’ll learn how to do the high-value work that pays $35, $45, even $50+ an hour, plus get live support and access to a network of clients who need your skills. Class starts October 30. Don’t stay stuck in low-paying admin work. Step into the skills businesses really need. >>Enroll here at udmaschool.com Links Mentioned in the Show:
Connect with Brittany:
Connect with Liz: Connect with Keri: Connect with Emily:
3 ways we can work together:
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services | |||
| #269 Booking Freelance Clients Through Networking, Name Drop Referrals & Visibility (Live Event Replay Part 2 | 24 Oct 2025 | 00:53:25 | |
If you missed it, here’s Part 1 of our live event replay: 7 Ways to Land Clients. This episode is Part 2, and I’m joined by three of our Workgroup members share how they consistently book clients without cold pitching or chasing leads. We’re talking about the real strategies that work—building genuine relationships, growing your reputation, and showing up with visibility that gets noticed.
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If you’re tired of chasing clients and ready to have them come to you, this episode will show you what’s possible when you build genuine relationships and step into visibility. Enroll now: The Unicorn Digital Marketing Assistant School Admin work is getting automated, but marketing? That’s in demand everywhere. UDMA School is the only program that teaches you the exact skills clients are searching for: email marketing, funnels, SEO, social media, and even AI tools. You’ll learn how to do the high-value work that pays $35, $45, even $50+ an hour, plus get live support and access to a network of clients who need your skills. Doors open October 23. Class starts October 30. Don’t stay stuck in low-paying admin work. Step into the skills businesses really need. >>Enroll here at udmaschool.com Links Mentioned in the Show:
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| #268 How to Land Freelance Clients Using Warm Leads, Directories, and Client Referrals (Live Event Replay Part 1) | 21 Oct 2025 | 01:11:52 | |
Wondering how to get freelance clients without cold DMs, awkward pitches, or job board burnout? Welcome to Part 1 of our live event replay: 7 Ways to Land Clients. A panel of talented freelancers joins me to share the real strategies that helped them attract clients through warm leads, online directories, and word-of-mouth referrals. My guest speakers are Workgroup members who’ve mastered the art of visibility and positioning. They break down how they built trust, refined their messaging, and leveraged relationships to create steady, high-quality client pipelines.
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This isn’t theory — it’s what’s working right now for real freelancers inside our community. Listen in and get inspired to position yourself where the clients are already looking. FREE Live Masterclass: How to Build a Freelance Marketing Business You Actually Love Calling all virtual assistants and marketing pros ready to stop doing random admin work and start offering strategic marketing services clients happily pay $35–$150/hour for. Join us for my free masterclass “How to Build a Freelance Marketing Business You Actually Love (And Pays Well)” on October 23. You’ll learn how to package your strengths, position yourself like a pro, and finally step into work that lights you up. >>Save your seat here! Links Mentioned in the Show:
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| #267 Why Confidence is the Ultimate Sales Call Strategy for Virtual Assistants with Emily Reagan | 17 Oct 2025 | 00:18:33 | |
If you’ve ever walked away from a sales call thinking, “Ugh, I sounded so unsure of myself,” you’re not alone. Every freelancer has been there. But here’s the truth: your confidence is your most powerful marketing tool. And it shows up long before your proposal does. In this quick solo episode, I’m breaking down what really makes or breaks a sales call: your self-belief. This conversation is inspired by my brilliant friend Sarah Ashman, who said, “The first sale is always to yourself.” I’m sharing the story behind her feedback on interviewing virtual assistants, where the biggest red flag wasn’t lack of skills—it was lack of confidence. We’ll dig into why today’s market demands that you show up certain, grounded, and clear about your value. Listen to learn more about:
You can have all the marketing skills in the world, but if you don’t believe in yourself, no client will either. This episode is your reminder (and pep talk) to stop downplaying your value and start selling from a place of self-trust. You got this! Join my FREE live Masterclass: 5 Keys to Building a Freelance Marketing Business You Actually Love Calling all virtual assistants who are ready to lean into marketing services and charge what you're actually worth – If you're tired of admin tasks and want to use your skills to offer strategic marketing work, my free masterclass on October 23 is for you. I'm breaking down the 5 Keys to Building a Freelance Marketing Business that Pays Well, including how to transition from generalist to specialist. This is your roadmap. >>Save your seat here! Links Mentioned in the Show:
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| #266 5 Crossover Skills That Keep Freelancers Booked, Referred, and Recession-Proof with Emily Reagan | 14 Oct 2025 | 00:25:39 | |
With this shifting economy, businesses aren’t just hiring task-doers—they’re hunting for problem solvers who understand strategy, systems, and results. Today I’m diving into the crossover skills that keep freelance service providers booked, referred, and recession-proof. We’re seeing many businesses cutting costs, hiring fewer employees, and leaning hard on contractors who can do more with less. The ones who can think strategically, wear multiple hats, and understand how marketing actually connects across platforms are the ones clients never let go. In this episode, I’m breaking down the five key crossover skills I discovered after analyzing over 3,000 freelance jobs inside my Digital Marketer’s Workgroup. Listen to learn more about:
Freelancers who can connect the dots will always stay booked. This episode will help you shift how you market yourself, raise your rates, and step into your next-level role as an indispensable marketing partner. Sponsored by the Unicorn Digital Marketing Assistant School Admin work is getting automated—but marketing? That’s in demand everywhere. UDMA School is the only program that teaches you the exact skills clients are searching for: email marketing, funnels, SEO, social media, and even AI tools. You’ll learn how to do the high-value work that pays $35, $45, even $50+ an hour, plus get live support and access to a network of clients who need your skills. Doors open October 23, class starts October 30. Don’t stay stuck in low-paying admin work. Step into the skills businesses really need. >>Save your spot at udmaschool.com Links Mentioned in the Show:
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| #265 Ask Emily Reagan: How to Quote Prices Confidently as a Freelance Service Provider | 10 Oct 2025 | 00:13:49 | |
Freelancers get stuck between wanting to look professional and protecting their pricing power. Welcome back to another Ask Emily Anything episode — my mini-series where I tackle your real freelancer questions. Today’s question came in a DM from Adam, who’s in corporate strategic communications, and he asked a good one: “When quoting a price for a potential client, do you prefer giving one total figure or itemized pricing?” Listen to learn more about:
If you’ve ever struggled with proposals, worried about sounding too expensive, or wondered how transparent you should be, tune in. I’m sharing what works in the real world and how to stop clients from treating your proposal like a takeout menu. Because remember: you’re not selling tasks, you’re offering a strategic solution. The right clients will always say yes to value. Sponsored by the Unicorn Digital Marketing Assistant School Admin work is getting automated—but marketing? That’s in demand everywhere. UDMA School is the only program that teaches you the exact skills clients are searching for: email marketing, funnels, SEO, social media, and even AI tools. You’ll learn how to do the high-value work that pays $35, $45, even $50+ an hour, plus get live support and access to a network of clients who need your skills. Doors open October 23, class starts October 30. Don’t stay stuck in low-paying admin work. Step into the skills businesses really need. >>Save your spot at udmaschool.com Links Mentioned in the Show:
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| #264 Ask Emily Reagan: What Marketing Freelancers Need to Know About Using AI in Client Work | 07 Oct 2025 | 00:13:52 | |
Using AI in client work can save you time, spark ideas, and help you finally get ahead on that never-ending to-do list. But the wrong approach can blur boundaries, create awkward conversations, or even chip away at your clients’ trust. In this Ask Emily Anything episode, listener Danielle brings up a timely question: “As AI tools become part of everyday marketing work, what ethical considerations should we keep in mind, and when should we disclose AI use to clients?” Listen to learn more about:
If you’ve been side-eyeing AI and wondering how to use it responsibly, this episode’s for you. Tune in for the real-world do’s, don’ts, and gray areas of using AI in client work straight from a freelancer’s perspective on maintaining trust and your strong reputation. Sponsored by the Unicorn Digital Marketing Assistant School Admin work is getting automated—but marketing? That’s in demand everywhere. UDMA School is the only program that teaches you the exact skills clients are searching for: email marketing, funnels, SEO, social media, and even AI tools. You’ll learn how to do the high-value work that pays $35, $45, even $50+ an hour, plus get live support and access to a network of clients who need your skills. Doors open October 23, class starts October 30. Don’t stay stuck in low-paying admin work. Step into the skills businesses really need. >>Save your spot at udmaschool.com Links Mentioned in the Show:
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| #263 Ask Emily: How to Handle Negative Client Feedback as a Freelancer | 03 Oct 2025 | 00:19:05 | |
A client you admire tells you you’re not worth your rate… Ouch, right? That kind of feedback can rock your confidence and make you question everything, especially when you’re trying to grow your freelance business. But here’s the truth: no one else gets to decide your worth. In this Ask Emily Anything episode, I’m answering a powerful listener question from Nai, an operations assistant, who asked: “How do you keep momentum and show up confidently after receiving discouraging feedback from someone you look up to?” Listen to learn more about:
If you’ve ever felt knocked down by a client, a mentor, or even your own inner critic, this episode will give you the pep talk, strategy, and encouragement you need to stand tall. Keep building the business YOU want! Sponsored by the Unicorn Digital Marketing Assistant School Admin work is getting automated—but marketing? That’s in demand everywhere. UDMA School is the only program that teaches you the exact skills clients are searching for: email marketing, funnels, SEO, social media, and even AI tools. You’ll learn how to do the high-value work that pays $35, $45, even $50+ an hour, plus get live support and access to a network of clients who need your skills. Doors open October 23, class starts October 30. Don’t stay stuck in low-paying admin work. Step into the skills businesses really need. >>Save your spot at udmaschool.com Links Mentioned in the Show:
Episodes mentioned:
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| #262 Ask Emily Reagan: How to Shift Into a Boss Mindset as a Freelance Service Provider | 30 Sep 2025 | 00:20:44 | |
Are you still thinking like a “grateful doer” instead of the boss of your business? If you’ve ever felt stuck in the freelancer-to-CEO mindset shift, this episode is for you. In this Ask Emily Anything episode, listener Candice asks a question so many of us freelancers secretly struggle with: How do you actually make the transition in your brain from service provider to boss? It’s not just about raising your rates or slapping “CEO” in your bio. You have to own your expertise, set boundaries, and finally treat your freelance business like a business. I share my real journey (the rock bottoms, a-ha moments, and gradual pivots) that helped me shift out of the employee mindset, stop undervaluing my time, and step into my role as a confident business owner. Listen to learn more about:
If you’ve been wondering how to stop playing small and finally embrace your role as the boss of your freelance business, you’ll want to hit play on this one. I hope it’ll flip the switch you’ve been waiting for. Sponsored by the Unicorn Digital Marketing Assistant School Admin work is getting automated—but marketing? That’s in demand everywhere. UDMA School is the only program that teaches you the exact skills clients are searching for: email marketing, funnels, SEO, social media, and even AI tools. You’ll learn how to do the high-value work that pays $35, $45, even $50+ an hour, plus get live support and access to a network of clients who need your skills. Doors open October 23, class starts October 30. Don’t stay stuck in low-paying admin work. Step into the skills businesses really need. >>Save your spot at udmaschool.com Links Mentioned in the Show:
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| #261 Core Foundations for Building Websites that Book Clients with Alyssa Downey | 23 Sep 2025 | 01:05:13 | |
I’ve got some tough love for you today: it’s 2025, and you can’t afford to not have a website. Clients are vetting freelancers harder than ever, and your site is the first thing that tells them whether you’re worth the investment. The goal isn’t just to throw one together; it’s to have a website that books clients. That’s why I invited Brand & Web Designer, Alyssa Downey, to join me in this episode. We’re walking you through the essentials of creating a website that isn’t just pretty but strategic, accessible, and designed to convert. Alyssa even echoes exactly what Laura Jawad teaches for SEO in episode #259: search engines and clients need to clearly understand what you do before they’ll take action. Creativity matters, but clarity comes first. Alyssa is the owner of Amp’d Designs®, helping businesses get noticed through bold, unforgettable Branding & Web Design that’s deeply rooted in strategy and business goals (and looks stunning, too). With over a decade of design experience, a BFA in Communications Design from Pratt Institute, and a background as an NYC art director, Alyssa brings both the strategy and the artistry. She’s also the founder of Make Your Design Matter®, where she empowers self-employed designers to grow thriving, confident businesses. Listen to learn more about:
If you’ve been procrastinating on your website (or wondering why the one you have isn’t booking clients), this episode is your wake-up call. Alyssa and I are giving you the practical steps to finally build a website that books clients. Tune in, take notes, and cross “launch my website” off your to-do list once and for all. Sponsored by the Unicorn Digital Marketing Assistant School Admin work is getting automated—but marketing? That’s in demand everywhere. UDMA School is the only program that teaches you the exact skills clients are searching for: email marketing, funnels, SEO, social media, and even AI tools. You’ll learn how to do the high-value work that pays $35, $45, even $50+ an hour, plus get live support and access to a network of clients who need your skills. Doors open October 23, class starts October 30. Don’t stay stuck in low-paying admin work. Step into the skills businesses really need. >>Save your spot at udmaschool.com Links Mentioned in the Show:
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| #260 How Service Providers Can Confidently Sell High-Ticket Offers with Stacey Brass-Russell | 09 Sep 2025 | 00:53:24 | |
You can’t keep charging by the hour if you want to grow your service provider business. It’s time to package up your skills into high-ticket offers that show off your expertise and the transformation you bring to the table. I know raising your rates can feel scary, and sometimes it’s hard to even put into words the real value of what you do. I want you to step into those bigger offers with confidence, stop playing small, and get paid for the true impact you deliver! I’m joined by Stacey Brass-Russell, a Transformational Business and Life Coach who has helped hundreds of coaches, experts, and service providers build profitable, values-driven businesses. Stacey’s journey has taken her from Broadway actress to yoga studio owner to inspirational speaker and host of the Passionate & Prosperous podcast. Featured in Forbes, The New York Post, and Entrepreneur, and named one of NYC’s Top 15 Coaches, Stacey specializes in helping people create signature systems, master their message, and attract clients through authentic, service-based strategies. Listen to learn more about:
Stop piecing together small projects or staying stuck at newbie VA rates. This episode will show you how to break through that ceiling and start selling the high-ticket offers that can truly change your business (and your life). Sponsored by Smart Client Brain Tired of juggling 47 Google Docs, coffee-stained notebooks, and random call recordings? The Smart Client Brain is your all-in-one, searchable system for client notes. Set it up in under an hour, impress your clients, and finally feel organized. Grab the free 20-minute training PLUS templates to plug into your ChatGPT Links Mentioned in the Show:
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| #259 SEO for Service Providers: How Freelancers Can Get Found with Laura Jawad | 26 Aug 2025 | 01:06:14 | |
What if your dream clients could find you instead of you chasing them down? When you use SEO for your service provider website to get found on Google, you build a client pipeline that works for you 24/7 (no algorithms required). You don’t have to dance on TikTok, post and pray on Instagram, or wait for referrals. This episode will show you a smarter, long-term way to book clients. I’ve got SEO strategist Laura Jawad on the show to spill the secrets. Laura knows this inside and out because she built two successful businesses with nothing but SEO before pivoting to help other women do the same. She’s a powerhouse strategist who specializes in helping female service providers and women-owned businesses turn their websites into client-attracting machines. With her background as a scientist-turned-entrepreneur, Laura combines analytical smarts with a passion for helping freelancers thrive. Listen to learn more about:
This episode will help you see SEO as more than just “another marketing task.” It’s the bow you tie on all your marketing activities & the piece that pulls everything together. It makes so much sense to not only apply SEO to your service provider business but to offer it to clients, too. Sponsored by Smart Client Brain Tired of juggling 47 Google Docs, coffee-stained notebooks, and random call recordings? The Smart Client Brain is your all-in-one, searchable system for client notes. Set it up in under an hour, impress your clients, and finally feel organized. Grab the free 20-minute training PLUS templates to plug into your ChatGPT Links Mentioned in the Show:
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| #258 Nailing Your Next Freelancer Test Project and Application with Lacey Cribb | 12 Aug 2025 | 00:53:54 | |
Do test projects make you roll your eyes? Feel like you’re constantly jumping through hoops for low pay? You’re not alone and you’re not wrong for feeling that way. There’s a smarter way to approach these situations that actually opens doors, builds credibility, and leads to better-paying client relationships. In this episode, I’m talking with Lacey Cribb about how to approach freelance job applications, test projects, and contractor interviews with intention, especially when the initial budget isn’t ideal. She shares how she landed a dream role despite a low offer by playing the long game and delivering real value. Lacey is a launch and operations strategist, tech systems pro, and funnel whiz for coaches and online service providers. After leaving her corporate strategy role, Lacey built her freelance business from the ground up by leaning into referrals, showing up in the right rooms, and never being shy about sharing what she does (yes, even at the facial salon). Listen to learn more about:
If you’ve ever questioned whether an opportunity is worth it, or worried about getting stuck at the bottom of the pay scale, this conversation will help you see the bigger picture and make smarter, more confident decisions in your freelance journey. Sponsored by UDMA Self-Starter Program Learn the digital marketing skills, business setup, and client-finding strategies you need to launch a flexible, profitable freelance career—fast. The Unicorn Digital Marketing Assistant School Self-Starter Program gets you up and running with paying clients in no time. Enroll now! Links Mentioned in the Show:
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| #257 How to Write Premium Proposals That Land High-Paying Freelance Clients with Brittany McBean | 29 Jul 2025 | 00:53:37 | |
Ever sent a proposal… and heard crickets? Yeah, that ghosting game is real and frustrating. If you're losing momentum between the call and the contract, this episode walks you through the exact changes that turn proposals into "yeses." I brought in copywriter, launch strategist, and my real-life friend Brittany McBean to talk all things premium proposals. She’s breaking down what actually works when you’re trying to land high-ticket clients and how to use your proposal as a persuasive sales tool, not just a boring formality. Brittany McBean helps online course creators run wildly profitable launches with high-converting, anti-sleazy sales copy. She’s the behind-the-scenes brain for major names like Rick Mulready, Brandi Mowles, and Lattice Hudson, and she’s passionate about ethical marketing that uplifts marginalized voices. She’s known for helping freelancers like you productize premium services, shorten the sales cycle, and raise your rates without sounding desperate or pushy. Listen to learn more about:
We’re not about sleazy sales vibes here—Brittany’s approach is totally ethical, strategic, and straight-up smart. Whether you're charging $2,000 or $10,000 for your freelance services, this episode will help you show up like the confident, high-level marketer you are. Sponsored by UDMA Self-Starter Program Learn the digital marketing skills, business setup, and client-finding strategies you need to launch a flexible, profitable freelance career—fast. The Unicorn Digital Marketing Assistant School Self-Starter Program gets you up and running with paying clients in no time. Enroll now! Links Mentioned in the Show:
*My affiliate link. If you purchase this program, I could receive a small commission. >>Got a burning question about freelancing or digital marketing? Send me a voicemail & it could be featured in an episode. Don’t overthink it—just hit record here! Connect with Brittany:
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| #256 How to Step into Your Value & Charge More as a Freelance Service Provider with Caryn Gillen | 15 Jul 2025 | 00:47:43 | |
If you’ve ever found yourself undercharging, overdelivering, and questioning your worth as a freelancer… THIS is the episode that will recalibrate your mindset and empower you to own your value like the Unicorn you truly are. I’m joined by my friend Caryn Gillen, a seasoned business coach for coaches who want to grow to $5K+ months without burnout or following someone else’s blueprint. With 15 years in the coaching space and 30+ years of business-building experience, Caryn helps clients build aligned, profitable businesses that actually feel good. In this episode, we dive into the weird limbo many freelancers live in where we run businesses but still feel like employees. If you’re stuck in the hourly-rate grind, juggling too much, or feeling undervalued, this convo is your reminder: you hold the power. Let’s talk about claiming it. Listen to learn more about:
This isn’t your typical “charge your worth!” pep talk. This is a grounded, real-world convo about what it means to run a business and reclaim your time, energy, and income in the process. Ditch burnout pricing, stop over-functioning, and step into your Unicorn power. Sponsored by UDMA Self-Starter Program Learn the digital marketing skills, business setup, and client-finding strategies you need to launch a flexible, profitable freelance career—fast. The Unicorn Digital Marketing Assistant School Self-Starter Program gets you up and running with paying clients in no time. Enroll now! Links Mentioned in the Show:
>>Got a burning question about freelancing or digital marketing? Send me a voicemail & it could be featured in an episode. Don’t overthink it—just hit record here! Connect with Caryn:
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| #255 How to Sell Courses on Udemy as a Freelancer with Elizabeth Hambleton | 01 Jul 2025 | 01:01:59 | |
Is your digital marketing brain buzzing with course ideas, but you’re not sure where to start? If you’ve got skills to share and want a low-maintenance, high-visibility way to monetize them, this episode is for you. We’re diving into the world of course marketplaces—specifically how to sell courses on Udemy—with my guest and fellow unicorn Elizabeth Hambleton. Elizabeth is the Founder & CEO of Bonjour Branding, where she helps course creators and coaches turn their expertise into profitable and polished digital products. With over 35,000 students enrolled in her Udemy courses, she’s built a thriving education business rooted in smart strategy, storytelling, and connection. (And she’s also a proud member of our Digital Marketer’s Workgroup!) We’re peeling back the curtain on how to sell courses on Udemy even if you’re still doing client work and have zero desire to build a full-blown course empire. Whether you want to add a revenue stream, build credibility, or just dip your toes into passive income, this convo will definitely get your wheels turning (it totally did for me!). Listen to learn more about:
If you’ve ever said, “I could teach this,” but didn’t know where to start, this is the episode that shows you how. Get ready to rethink your skills, your income streams, and your visibility game. Sponsored by UDMA Self-Starter Program Learn the digital marketing skills, business setup, and client-finding strategies you need to launch a flexible, profitable freelance career—fast. The Unicorn Digital Marketing Assistant School Self-Starter Program gets you up and running with paying clients in no time. Enroll now! Links Mentioned in the Show:
>>Got a burning question about freelancing or digital marketing? Send me a voicemail & it could be featured in an episode. Don’t overthink it—just hit record here! Connect with Elizabeth:
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>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services | |||
| #254 How to Pitch Yourself as a Marketing Service Provider with Emily Reagan | 17 Jun 2025 | 00:29:26 | |
Freelancer Visibility Series #6 If you've ever felt frozen at the idea of putting yourself out there, you're not alone. Sweaty palms, second-guessing every word in the email, wondering “Who am I to pitch myself?” But visibility doesn’t come from waiting in the wings. It starts with one pitch. One message. One connection. In this episode, I’m showing you exactly how to pitch yourself as a freelance marketing service provider—without feeling like a sleazy PR bro. This is the final chapter in our Visibility Series, and it’s a big one. Whether you’re a digital marketing VA, copywriter, social media manager, or finally stepping into your full-blown marketing unicorn era, this episode is for you. I'm pulling back the curtain on what it really takes to get seen, get booked, and get known as the go-to expert in your space. Plus, I'll share how I went from quietly engaging in online communities to landing a seat on Amy Porterfield’s mastermind stage. Hint: It wasn’t overnight, and it wasn’t luck. Listen to learn more about:
If you want to land dreamy podcast guest spots, client collaborations, or visibility ops that convert into premium clients, you need to know how to pitch yourself like the pro you already are. This episode breaks down the fears, the myths, and the exact steps to start booking those opportunities and becoming known for your marketing magic. Sponsored by AI Copywriter in a Box Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now! Links Mentioned in the Show:
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| #253 The Final Piece of the Messaging Puzzle: Brand Voice & Personality with Jen Liddy | 03 Jun 2025 | 01:04:05 | |
Freelancer Visibility Series #5 Think your brand messaging is "fine"? Think again. If your content still sounds like a generic VA or a watered-down version of your mentor, you’re missing out on paid opportunities, real alignment, and meaningful client connection. The missing piece? Your true brand voice. It's time to bring your personality front and center. In this Visibility Series episode, I’m joined by Jen Liddy—Brand Voice & Messaging Strategist and creator of The YOU-Algorithm™, a human-first messaging process. After recovering from teaching high school and college English, Jen took her nerdy Word Powers into marketing and never looked back. Now she helps experts and service providers pull out their brilliance and translate it into words their audience can actually hear (instead of scrolling past). Together, we’re diving deep into what makes brand messaging truly magnetic. Hint: it’s not about being louder, perkier, or performing jazz hands on Instagram. Jen shares why your brand voice is the final, most powerful piece of the messaging puzzle and how to use it to connect, convert, and stand out without pretending to be someone you’re not. Listen to learn more about:
If your content sounds more like a template than a real human, this episode will help you put the personality back in your brand messaging and finally connect in a way that feels real. Sponsored by AI Copywriter in a Box Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now! Links Mentioned in the Show:
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| #252 The Secret to Standing Out as a Freelance Marketer: Your Story Framework with Megan Yelaney | 20 May 2025 | 00:57:24 | |
Freelancer Visibility Series #4 One of the most overlooked tools in your marketing toolbox: your origin story. Not just the “I started freelancing during naptime” version, but the powerful, personality-packed version that builds trust, separates you from the rest of the VA crowd, and makes you the obvious YES for your dream clients. In this Visibility Series episode, I’m chatting with Megan Yelaney, a business strategist and podcaster who’s helped over 1,000 coaches go from overlooked to fully booked (and even hit million-dollar years) by creating magnetic brands through her Distinctive Edge Framework. She shares how her own edge came to life during a hilariously awkward attempt at a “booty pose” health coach photo, captured in a behind-the-scenes video that went viral and ultimately sparked her Pretty Awkward brand. That moment showed her the power of authenticity, and now she helps others tap into their own origin stories to stand out online, connect with dream clients, and grow without chasing trends or burning out. Listen to learn more about:
This episode is 100% real talk on what makes clients choose YOU. If you’ve been shrinking in your messaging or fumbling to explain your value, Meg’s story framework will give you the confidence and clarity you need to stand out. You’ll leave with practical ways to use your story as your edge, including that quirky thing you thought you had to hide. Sponsored by AI Copywriter in a Box Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now! Links Mentioned in the Show:
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| #251 How to Make $10k from Your Next Podcast Interview with Beth Nydick | 06 May 2025 | 00:50:54 | |
Freelancer Visibility Series #3 This episode is for every freelance marketing unicorn out there who’s doing the work but not fully stepping into the spotlight. If you’ve ever thought “I don’t feel expert enough to be on a podcast,” this conversation will flip that script and show you exactly how to leverage podcast guesting to bring in real revenue. My guest Beth Nydick is dropping truth bombs left and right about visibility, confidence, and the strategy behind getting paid from podcast appearances (yes, paid). She’s the ultimate media strategist for coaches, consultants, experts, and authors ready to get seen and paid. Featured in Oprah, Forbes, Business Insider, and on shows like The Drew Barrymore Show and The Tonight Show, Beth helps her clients turn visibility into sales. She shares how she landed a $50K contract just from one interview and how you can use podcast guesting as a tool in your own marketing strategy or for your clients. Listen to learn more about:
You don’t need to be famous. You don’t need a million downloads. But if you’ve got a strategy, a little confidence, and this episode in your ears, you can make $10K from your next podcast interview. Sponsored by AI Copywriter in a Box Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now! Links Mentioned in the Show:
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| #250 How Marketing Assistants Can Use Public Speaking to Get More Clients with Laurie-Ann Murabito | 29 Apr 2025 | 00:54:59 | |
Freelancer Visibility Series #2 If you want your dream clients to come to you instead of you chasing them, it's time to get serious about public speaking. And no, you don't need to be Tony Robbins or have a viral TikTok, you just need to show up and share your expertise the smart way. In this episode, we're diving into the power of public speaking with Laurie-Ann Murabito: a reformed shy girl turned award-winning speaker, speaking coach, and strategist. Laurie-Ann helps clients communicate with confidence, position themselves as experts, and attract dream clients through speaking opportunities. With 25 years of experience, she's a Master Coach, a neuroscience nerd when it comes to audience behavior, a best-selling author (Rethink Leadership and Rethink Your Leadership), and host of the top 1% podcast Be In Demand. Listen to learn more about:
Laurie-Ann is here to show you exactly how to step out from behind the laptop and onto the “stage,” whether it’s a live room, a Zoom room, or a podcast guest spot — and use speaking as your best form of marketing. Sponsored by AI Copywriter in a Box Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now! Links Mentioned in the Show:
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| #249 The Authority Framework: How Freelance Marketing Assistants Can Build Visibility with Rob Marsh | 22 Apr 2025 | 01:00:51 | |
Freelancer Visibility Series #1 Are you tired of being the industry’s best-kept secret? You’ve got talent, you’ve got skills, but you’re stuck in VA-land doing low-paying admin work. Meanwhile others with half your ability are getting booked out (and charging way more). You don't need another tool or tactic, you need visibility and authority. This week, I sat down with my friend and fellow visibility nerd Rob Marsh, a seasoned direct response copywriter, marketing strategist, and co-founder of The Copywriter Club, to break down his Authority Framework. Rob’s worked with big names like American Express and Pluralsight, but his real magic is helping freelancers step into their authority and start charging what they’re worth. In this episode, he shows you how to build credibility, attract high-value clients, and position yourself as an expert without needing a huge platform. Listen to learn more about:
If you’re feeling invisible, overwhelmed by marketing noise, or stuck in “I’m not ready yet” mode, this episode is your wake-up call. Rob’s practical advice and my real-talk stories will help you get unstuck, show up confidently as the expert you are, and get visible AF without burning out. Sponsored by AI Copywriter in a Box Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now! Links Mentioned in the Show:
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| #248 Real Talk from Social Media Marketing World: Tips for Freelance Marketers with Emily Reagan | 15 Apr 2025 | 00:31:30 | |
I crashed the Social Media Marketing World conference… Okay not literally, but I did snag a ticket and showed up as a fly-on-the-wall digital marketer, ready to soak it all in. In this episode, I’m giving you a no fluff, behind-the-scenes recap of Social Media Marketing World and sharing exactly what freelancers and marketing VAs need to know. Think conferences are just fluff and swag bags? Think again. I’m breaking down how in-person networking can open unexpected doors and level up your visibility. Getting in the room matters — especially if you want to be seen as the expert you truly are. Listen to learn more about:
Whether you’re debating going to a conference or just trying to keep up with trends, this episode gives you the freelancer’s lens on what’s actually working—and what to ignore. Tune in to find out if Social Media Marketing World belongs on your calendar next year. Sponsored by AI Copywriter in a Box Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now! Links Mentioned in the Show:
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| #247 Playing Big as a Freelancer: Lessons from Tara Mohr’s Empowering Book with Emily Reagan | 08 Apr 2025 | 00:19:31 | |
Are you stuck in a cycle of playing small—waiting for the perfect time to speak up, launch that offer, or finally raise your rates? Yeah, I’ve been there. In this solo episode, I’m sharing one of my favorite reads that gave me the push I didn’t know I needed: Playing Big by Tara Mohr. And let me tell you, this book was written for freelancers like us. I’m breaking down the biggest takeaways that changed how I lead, pitch, and show up in my business. It’s time to get out of your own way and step into that next-level version of you (and your freelancer business). Listen to learn more about:
If you’re second-guessing yourself or just want someone to tell you it’s okay to take up space and charge what you’re worth, this episode will light a fire under you. Playing Big isn’t just a book, it’s a mindset shift. And trust me, your future self (and your bank account) will thank you. Sponsored by AI Copywriter in a Box Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now! Links Mentioned in the Show:
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| #246 AI Copywriting Tools: How Custom GPTs Help Freelance Marketing Assistants with The Laurens | 01 Apr 2025 | 00:59:17 | |
What if you could streamline copywriting, attract more clients, and boost your income—all without putting in extra hours? Custom GPTs make it possible, and today, we’re diving into how. In this episode, I sit down with Lauren Capwell & Lauren Shaw, AI Sales and Marketing Coaches, to explore how custom GPTs can revolutionize freelance marketing assistants' workflows—from copywriting and content creation to client management. My guests are "The Laurens": a rocket scientist with Stanford AI training and a serial entrepreneur who’s scaled multiple 6- and 7-figure businesses. They help online service providers streamline their sales and marketing with AI-driven strategies, making content creation faster, messaging sharper, and conversion rates higher. As creators of the AI Sales Accelerator and Clarity Playbooks, they’re on a mission to make AI simple and transformative so you can scale your business and reclaim your time. Listen to learn more about:
If you've ever wished for a smarter, faster way to write high-converting copy without staring at a blinking cursor for hours, tune in to learn how you can use custom GPTs and save SO much time. Sponsored by AI Copywriter in a Box Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now! Links Mentioned in the Show:
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| #245 How I Lost $2k in a Bad Media Placement (and How to Avoid It) with Emily Reagan | 25 Mar 2025 | 00:22:55 | |
I lost $2,000 in a media placement deal that turned out to be a total scam. And I don’t want this to happen to you, too. I’ve been in marketing for years. I know how media buying works. I’ve done radio ads, TV spots, digital ad campaigns—you name it. But this one got me. As freelancers and service providers, we’re constantly looking for new ways to get in front of the right audience. We want to help our clients grow their businesses, and we want to grow our own. But not all opportunities are created equal. Some are too good to be true and I learned that the hard way. Listen to learn more about:
If you’ve ever considered investing in media placements for yourself or your clients, this episode is a must-listen. I’m breaking down exactly what went wrong, where I should have trusted my gut, and how you can make smarter ad-buying decisions. Sponsored by The Digital Marketer’s Workgroup One big lesson from this media placement fiasco? Not all PR opportunities are legit. A big audience doesn’t always mean big results. That’s why my Digital Marketer’s Workgroup includes hands-on PR training so you can land real interviews and position yourself as the expert you are without wasting money on shady deals. Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here! Connect with Emily:
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| #244 Inside My Business: What’s Changing & Why with Emily Reagan | 18 Mar 2025 | 00:45:11 | |
Freelancing is full of growing pains: juggling client work, raising your rates, and trying to scale without burning out. One minute, you’re on top of the world, booking dream clients and feeling like a total boss. The next? You’re questioning everything, wondering if you should just go work at JCPenney (not that there’s anything wrong with that, but you know what I mean). This past year has been full of lessons—some hard, some exciting, all worth sharing. In this solo episode, I’m getting a little more personal & real about what I’ve learned, what’s shifting in our industry, and what I’m doing differently in my business moving forward. Listen in as I cover:
I’m not just a marketing assistant coach sitting on the sidelines. I’m in the trenches with you, testing strategies, juggling clients, and running my own programs. Whether you're scaling, pivoting, or just trying to keep up, tune in for my biggest takeaways on navigating freelancing’s ups and downs. Sponsored by The Digital Marketer’s Workgroup Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here! Links Mentioned in the Show:
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| #243 Five Funnel Fixes: How To Avoid Common Funnel Building Mistakes with Angela Kiszka | 11 Mar 2025 | 01:09:35 | |
Funnel Series #19 Are you making these funnel-building mistakes? If you’ve ever built a sales funnel you know how many moving pieces there are…and how many places it can go wrong. That’s why I’m bringing in funnel strategist Angela Kiszka, founder of Crystal Clear Funnels, and one of my UDMA School grads. She helps coaches, course creators, and spiritual entrepreneurs build high-converting funnels that drive more leads, sales, and impact. With expertise in tech, implementation, and strategy, Angela makes the funnel-building process seamless for online business owners. She’s seen it all—so she’s breaking down the five biggest funnel-building mistakes and how you can avoid them. Listen to learn more about:
Funnels are the key to unlocking higher project rates so tune in to this episode and let’s make sure you’re building them the RIGHT way. Sponsored by The Digital Marketer’s Workgroup Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here! Links Mentioned in the Show:
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| #242 Mastering Automated ManyChat Funnels with Katy Widrick | 04 Mar 2025 | 01:18:09 | |
Funnel Series #18 What if your Instagram followers could automatically become leads without you lifting a finger? That’s the magic of ManyChat funnels, and today, we’re diving into how marketing assistants can implement them to generate leads, qualify prospects, and increase conversions—all on autopilot. We continue our Funnel Series with Katy Widrick, a Fractional Chief of Everything at Make Media Over. She shines the light on blind spots for visionary founders and turns marketing pros into CMOs. Katy has spent over 20 years in marketing and revenue expansion, helping business owners recover their biggest expense (lost sales) by using simple, effective systems to increase conversions and decrease top-of-funnel costs. She’s worked with 7-, 8-, and 9-figure businesses to maximize impact, scale their offers, and drive top-line revenue. Now she’s here to show you how to do the same using ManyChat funnels. Listen to learn more about:
Whether you’re a tech VA, social media manager, launch manager, or marketing assistant, ManyChat funnels could be your next high-value service. Want to see ManyChat in action? You can check out some of mine! Tune in to hear what keywords we use as triggers, then head over to my Instagram and comment on my latest post to experience an automated DM funnel firsthand. Sponsored by Shana Lynn’s Cultivate Community Manager Course. Become an in-demand Community Manager! Learn how to build and nurture thriving communities for courses, memberships, and coaching programs—without the stress or overwhelm of figuring it out alone. You’ll gain valuable skills that make you indispensable to business owners. Use my affiliate link to enroll here and save $200 with the coupon code: UNICORN Links Mentioned in the Show:
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| #241 Funnel Audits for Higher Sales: Order Bumps & Conversion Strategies with Emily Reagan | 25 Feb 2025 | 00:19:31 | |
Funnel Series #17 Leaky funnels cost your clients money: do you know how to find and fix the problem? We’re back with another episode in our Funnel Series, and this time, we’re zeroing in on order bumps and conversion strategies—because small tweaks can lead to big revenue increases in your client’s funnel. Most clients don’t realize where they’re losing money in their funnels. Maybe their checkout page is losing sales, they don’t have a solid order bump in place, or they have no clue what their actual conversion rates are. That’s where YOU come in. A smart funnel audit isn’t just about finding what’s broken—it’s about spotting the easy wins that increase sales without spending a dime more on ads. Inside this episode, I’ll walk you through:
If you’ve ever wondered how to increase client revenue without a massive overhaul, this episode is for you. You don’t have to be a funnel guru—you just need to know how to assess what’s working, what’s not, and where to make improvements. Sponsored by Shana Lynn’s Cultivate Community Manager Course. Become an in-demand Community Manager! Learn how to build and nurture thriving communities for courses, memberships, and coaching programs—without the stress or overwhelm of figuring it out alone. You’ll gain valuable skills that make you indispensable to business owners. Use my affiliate link to enroll here and save $200 with the coupon code: UNICORN Links Mentioned in the Show:
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| #240 Webinar Sales Strategy: The Key to High-Converting Pitches with Heather Sager | 11 Feb 2025 | 01:04:07 | |
Funnel Series #16 Selling from webinars doesn’t have to be awkward, scripted, or sleazy. But let’s be real—a lot of webinars feel like bad infomercials or robotic presentations that make people tune out before they ever hear the pitch. So what’s the secret to selling from webinars in a way that feels natural (and actually converts)? In this episode, I’m chatting with Heather Sager, a speaking coach and business mentor, helping you turn your voice into your best marketing asset for growing your business. She is a former consulting executive turned global speaker and trainer, host of the Hint of Hustle podcast and creator of the Speaker Society. She's also a mom of 3 boys and lives with her family in beautiful Bend, OR. Listen to learn more about:
If you've ever helped a client with webinar slides, chat support, automations, or replay pages, this episode will give you the inside track on how to make their webinars more effective AND position yourself as an expert in webinar strategy. Sponsored by Shana Lynn’s Cultivate Community Manager Course. Become an in-demand Community Manager! Learn how to build and nurture thriving communities for courses, memberships, and coaching programs—without the stress or overwhelm of figuring it out alone. You’ll gain valuable skills that make you indispensable to business owners. Use my affiliate link to enroll here and save $200 with the coupon code: UNICORN Links Mentioned in the Show: Heather’s Freebies–
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| #239 How to Build a $50K Funnel Offer & Land High-Ticket Clients with Abi Prendergast | 04 Feb 2025 | 00:55:24 | |
Funnel Series #15 “Some clients see $50k the way you see $500.” If you want to charge premium rates for funnel building and conversion copywriting, you need to be working with clients who get it. But how do you land those dream clients? And what does a high-ticket funnel offer even look like? My guest, Abi Prendergast, is an Evergreen Funnel Strategist & Conversion Copywriter who specializes in high-ticket, high-converting funnels. She helps course creators generate $5k/day ($1.8M+ a year) using Day #1 Evergreen—a funnel designed to become more profitable over time. Abi has written funnel copy for top course creators like Amy Porterfield and Copyhackers. In this episode, she’s sharing exactly how she scaled to high-ticket offers, why premium funnel services are the way to go, and how you can start charging WAY more for your expertise. Listen to learn more about:
Abi is proof that specializing, positioning, and building authority can transform low-paying gigs into high-ticket clients. Tune in now to learn how to establish yourself as a funnel expert and attract clients who want to pay premium rates for your expertise! I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here. Sponsored by Shana Lynn’s Cultivate Community Manager Course. Become an in-demand Community Manager! Learn how to build and nurture thriving communities for courses, memberships, and coaching programs—without the stress or overwhelm of figuring it out alone. You’ll gain valuable skills that make you indispensable to business owners. Use my affiliate link to enroll here and save $200 with the coupon code: UNICORN Links Mentioned in the Show:
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