Your website is online and you’re putting out content, but none of it seems to get any clients in the door. It’s easy to think you just need to do more. But more isn’t always the answer. 

And if you’re really being honest to yourself, you know it doesn’t sound like you. Your marketing feels off even to you. But how do you even do that, sounding like yourself online?

In this episode, I’m joined by Julie Schill-Bryant, a medical copywriter, and we’re having a real, honest conversation about brand messaging for therapists and why so many practitioners struggle to sound like themselves online.

We talk about what happens when your words feel disconnected from your voice, why copying what “works” for others actually pushes your ideal clients away, and how to create messaging that doesn’t just sound good, but actually converts.

Because marketing isn’t about saying more. It’s about saying what’s true, in a way that resonates with your people.

And when that clicks? Everything shifts.

A gentle reminder

You’re not bad at marketing. – You’ve just been taught to speak in a way that isn’t yours.

Your voice isn’t something you need to learn. – It’s something you return to.

And your clients? – They’re not looking for perfect words. They’re looking for you.

In this episode on brand messaging for therapists, we explore:

• 8:24 - How to find your authentic voice in your messaging as a therapist

• 12:47 - Why mirroring others in your niche disconnects you from your ideal clients

• 14:27 - What it means to lead with value, not a hard sell

• 16:07 - How owning your brand voice leads to more trust, engagement, conversions, and sales

• 18:59 - A real client example of how shifting messaging led to higher-converting offers

• 20:35 - Website copy vs. website design. Which is more important?

• 24:05 - The impact Julie's online presence has on her business.

• 28:31 - How to use AI in your copy and marketing without losing your voice

• 32:02 - What does holistic success mean to Julie?

Looking for support with your marketing?

🖥️ Launch your therapist website

🥂 Apply to work with us

📈 Learn how to rank your therapy website on page 1 on Google with my FREE Website planner

As a therapist, you’re used to being the helper, not to being helped. So asking for help can feel wrong. But here’s a truth no one told me when I started my business: You don’t have to earn your right to rest, and you don’t have to do everything yourself to prove that you’re capable.

For years, I believed that hiring support was something you unlocked after you “made it.” And that if I just worked harder, eventually I would deserve to have a team in my business. 

And so I did what so many therapists and healers do as well. I over-functioned. I over-learned. I overgave. And I built a business that depended entirely on me.

Until life gave me a deadline I couldn’t ignore.

In this episode, I’m sharing the story of how postpartum, and the panic that came with it, forced me to completely rethink the way I was running my business. And how that moment led me to build a small, strategic, aligned team that changed everything.

Because support isn’t a luxury. It’s a growth strategy.

You’re not meant to be everything for everyone, all the time. 

And your business? It gets to hold you, too.

In this episode on when to hire support in your therapy business, you’ll learn:

• Why you don’t need to become a marketing expert to have a thriving practice

• How my “DIY everything” mindset led straight to burnout (even with the right strategies)

• The belief that keeps therapists stuck in overworking and under-supporting themselves

• Why hiring support earlier, not later, is what actually allows your business to grow without you burning out

• The exact roles I hired (and how I knew what I needed)

• My “no-time hiring strategy” for building a team quickly and intuitively

• How to start buying back your time without building a big team or overcomplicating things

Looking for support with your marketing?

🖥️ Launch your therapist website

🥂 Apply to work with us

📈 Learn how to rank your therapy website on page 1 on Google with my FREE Website planner

Therapists and practitioners have a hidden strength. Justine Beauregard, sales strategist and multi six-figure business owner, joins us today to help us unlock ethical sales for therapists and shares her hot take on how to close every sale fast, in a feel-good way.

You might not realize it, but as a therapist, you have all the skills you need to be good at selling. Your ability to listen, reflect, hold space, and connect deeply could be your greatest strength in sales. 

And yet… when it comes to actual sales? Everything suddenly feels harder.

The words don’t come as naturally, you don’t want to be salesy, and you start questioning your abilities.

But people don’t connect with a script, a strategy, or a formula. They connect with your energy.

And the truth is… as a therapist or practitioner, you don’t need to learn how to become a salesperson. You already have the skills to be great at it.

The real challenge isn’t how to sell, but how to feel safe making the offer.

When you trust your work…When you truly see the person in front of you…And when you believe in the transformation you support…

Making the offer stops feeling like pressure and starts feeling like care.

Because sales isn’t about convincing. It’s about advocating.

So if you’ve ever felt uncomfortable or “icky” about selling your services, avoided making offers, even when you know you can help, struggled to clearly communicate your value, or felt stuck between wanting to help more people and not wanting to feel salesy, I invite you to listen to this conversation, because it might just give you the reframe you need.

Here’s what you’ll learn inside this episode on ethical sales for therapists (+ timestamps):

• 01:27 - How Justine became obsessed with sales: a story on connection over scripts

• 09:48 - The biggest challenges when it comes to selling at different stages of business (from first sale to scaling)

• 14:54 - Why therapists and practitioners make great salespeople

• 15:41 - How to sell on a discovery call: advocate for them, not the sale

• 18:34 - Learn what you're selling: You're not selling an outcome. You’re selling support.

• 24:53 - How to confidently communicate what you’re selling

• 29:09 - Figuring out your niche as a therapist

• 34:03 - The impact Justine makes for her clients: A story on money mindset 

More about our guest, Justine Beauregard

Justine Beauregard is an award-winning sales coach & strategist with ADHD, 2 autoimmune diseases, 2 young(ish) kids, and a 6-figure business she loves!Since 2007, she’s helped over 750 entrepreneurs make millions more in sales without feeling pushy or salesy and has helped raise over $1M for nonprofits. She’s driven by helping good people make great money, in a way that feels authentic, ethical, and effortless, and does so by helping them build the skills to close every sale fast, and in a feel-good way.

She’s also the host of the Why You Hate Sales podcast.

Looking for support with your marketing?

🖥️ Launch your therapist website

🥂 Apply to work with us

📈 Learn how to rank your therapy website on page 1 on Google with my FREE Website planner

As a therapist, you’re a cycle breaker. You walk into sessions and read between the lines. You notice the body language, the silence, the inherited patterns. You know how to sit with pain, how to honor what’s unspoken, and how to hold space for what others haven’t found the words for yet

That’s not something just anyone can do. You were designed to help people heal.

But when it comes to marketing… something shifts. The clarity fades. The doubt gets louder. And you start second-guessing everything.

What if I sound too bold?What if people from my past see this and judge me? What if I come across as too much… or not enough?

And before you know it, that noise starts to block the very power you hold.

Not because you’re not good at marketing, but because you’ve been conditioned to make yourself smaller. To show the polished version. To hide your story behind credentials and clinical language.

And that’s exactly where the disconnect begins. You keep wondering how other therapists do it, how other therapists attract aligned clients online.

But what if the part of you that makes you powerful in the therapy room is also the missing piece in your marketing?

In this episode, I’m inviting you to look at how therapists attract aligned clients from a completely different lens. One that has nothing to do with doing more, and everything to do with something most people overlook.

In this episode on how therapists attract aligned clients, you’ll learn:

• Why marketing can feel so different from how you show up in sessions, but why it’s actually more similar than you would think

• The hidden conditioning that impacts your visibility as a therapist

• What might be blocking your natural magnetism

• A different way to think about attracting aligned clients as a therapist

• A small but powerful shift to experiment with in your marketing

Looking for support with your marketing?

🖥️ Launch your therapist website

🥂 Apply to work with us

📈 Learn how to rank your therapy website on page 1 on Google with my FREE Website planner

Have you ever felt your voice shaking while speaking your truth? Not because you weren’t prepared, but because a part of you was afraid to be fully seen? I know what that’s like.

I want to take you back to the first time I recorded a podcast interview and my voice was shaking. Not because I didn’t know what I wanted to say, but because I was still filtering my truth. Because somewhere along the way, I had learned that being fully expressed wasn’t always safe.

And maybe you’ve felt that too. Like your message is too much… or somehow not enough at the same time.

This is exactly why I created The Marketing Couch.

This isn’t just a podcast about authentic marketing for therapists and healers. This is a space to reconnect with your voice, your energy, and the truth underneath everything you’ve been taught about visibility. Because authentic marketing isn’t about doing more. It’s about returning to who you already are.

“Humans are here to move other humans. That's what marketing really is.” - Natalia Maganda

In this episode, I share my journey from corporate marketing and burnout to realizing that I didn’t need more strategies. I needed to heal my voice. It took me seven years to find it. And along the way, I started working with therapists and healers whose stories, missions, and hearts changed me.

That’s when everything clicked. I’m not here to teach you marketing. I’m here to create a safe space around it where you can finally stop performing.

So whether you're launching your first therapy website, pivoting your niche, starting a private practice, or just trying to make peace with the word marketing, I want you to know that this is your space. 

You are not behind. You're just ready for a new way. 

Inside this episode on authentic marketing for therapists, you’ll learn:

• Why your voice might feel shaky, even when you know exactly what you want to say

• How years of conditioning can disconnect you from your true message

• The moment I realized I didn’t need more marketing knowledge; I needed to heal

• A different way to approach marketing for therapists and holistic healers

• What it looks like to build a business without burnout or constant pressure

• Why your energy matters more than how much content you create

• An invitation to stop outsourcing your power and start trusting yourself again

• A powerful message from my grandmother I want to share with you

Looking for support with your marketing?

🖥️ Launch your therapist website

🥂 Apply to work with us

📈 Learn how to rank your therapy website on page 1 on Google with my FREE Website planner

Empowering you to market your practice with alignment, purpose, and passion from the inside out.

The Marketing Couch is a personal voice note from Natalia and interview-style podcast designed for mental health professionals and holistic coaches looking to grow their private practice with purpose, passion, and alignment from the inside out. Each episode dives into the emotional and strategic aspects of marketing, offering actionable insights and heart-centered advice to create authentic brands that connect deeply with clients.

Coming Soon! 2025

Follow me on IG

Check out my website