Explore every episode of the podcast The Marketing Careers Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Generative AI Disruption - Eps. 9: Marketing Pricing & Product Leader, Robert Campbell | 15 May 2024 | 00:54:05 | |
Key takeaways from our guest, Pricing Strategist & Product Marketing Leader, Robert Campbell: Start by understanding how generative AI models work. There are two main types of prompts used for generative AI: imperative and declarative. Imperative prompts provide step-by-step instructions, while declarative prompts ask for a specific output. Understanding these distinctions will help you get the most out of generative AI tools.
AI tools and resources mentioned in the episode: For more support on navigating the disruption of Generative AI:
Having trouble navigating marketing disruptions, a job search, or building and developing your marketing team?
Thanks to our Presenting Partner : 6sense.com | |||
| Generative AI Disruption - Eps. 8: AI Marketing Tech Leader, Benjamin Hoehn | 01 May 2024 | 00:48:22 | |
Key takeaways from our guest, AI Marketing Tech Leader, Benjamin Hoehn: The Importance of Curiosity: Ben emphasized that curiosity is crucial, especially with the rapid developments in generative AI. He mentioned, "It is that level of curiosity that you really need to kind of propel yourself into success." Generative AI as a Tool for Efficiency: Ben described generative AI as creating a "straw man," or a first draft, which helps in removing the ego from initial ideas and improves operational efficiency. He said, "The machine does not care about its idea. It's just saying, based on this data set that I've observed, these are five things that you can do." AI's Role in Disrupting Traditional Processes: Ben shared insights on how AI is changing team dynamics and processes, especially in content creation and marketing strategies. AI tools like Rytr and Grammarly are helping to produce first drafts and reduce the workload on human editors. Risk Management in AI Adoption: Discussing the risks associated with generative AI, Ben highlighted the need for companies to establish AI policies and ensure data security. He cautioned, "It gets super risky if you're exposing PII data or anything behind your company firewall to it." Future of AI in Marketing and Beyond: Looking forward, Ben predicted that AI will be integrated more deeply into business and marketing practices. He discussed potential new roles like a "GPT creator" who optimizes AI tools for company use, emphasizing AI's broader impact on society and industries beyond marketing. For more support on navigating the disruption of Generative AI:
Having trouble navigating marketing disruptions, a job search, or building and developing your marketing team?
Thanks to our Presenting Partner : 6sense.com | |||
| Generative AI Disruption - Eps. 7: Jodie Lail from GE Healthcare | 23 Apr 2024 | 00:49:36 | |
Key takeaways from our guest, Jodie Lail (GE Healthcare): Gen AI Revolutionizes Marketing Operations: AI-powered tools offer marketers unprecedented efficiency and effectiveness in content creation, campaign optimization, and audience targeting. By leveraging AI, marketing teams can streamline processes and drive better results. Collaboration Between Humans and Gen AI: Rather than viewing AI as a replacement for human creativity, embrace it as a collaborative tool. Maintain control over messaging and brand voice while harnessing AI to enhance productivity and innovation in marketing campaigns. Securing Budget for Gen AI Initiatives: When seeking budgetary support for AI initiatives, focus on demonstrating quick wins and tangible ROI. Start with low-cost or free AI tools to showcase their impact before investing in larger initiatives. Continuous Learning and Experimentation: Foster a culture of experimentation and continuous improvement within your marketing team. Encourage team members to explore new AI technologies, experiment with different approaches, and embrace a mindset of lifelong learning and innovation. linkedin.com/in/jodie-lail-26014431/ For more support on navigating the disruption of Generative AI:
Having trouble navigating marketing disruptions, a job search, or building and developing your marketing team?
Thanks to our Presenting Partner : 6sense.com | |||
| Generative AI Disruption - Eps. 6: Florian Delval from ActionIQ | 17 Apr 2024 | 00:52:20 | |
Key takeaways from our guest, Florian Delval: Integration of Generative AI in Practical Applications: Discussing the role of AI in his work, Florian highlights its potential to streamline marketing operations, "What we’re trying is really to add value to your existing IT investments... ultimately the use cases we solve for is everything around the customer experience notion." Marketers should look to integrate AI technologies to enhance customer experience and streamline data management, thereby boosting operational efficiency. Prepare for the Future by Understanding AI: Florian suggests preparing for future disruptions by understanding and engaging with AI technology now. He describes generative AI as "helping generate information... it can be text, images, etc." Marketers should actively learn about and experiment with AI tools to stay ahead in their field, ensuring they can leverage these technologies as they become more integrated into everyday business practices. For more support on navigating the disruption of Generative AI:
Having trouble navigating marketing disruptions, a job search, or building and developing your marketing team?
Thanks to our Presenting Partner : 6sense.com | |||
| Generative AI Disruption - Eps. 5: AI Strategist, Kaarin Howard | 26 Mar 2024 | 01:01:09 | |
Key takeaways from our guest, Kaarin Howard: Leadership's Role in Embracing and Driving AI Adoption: Kaarin touches on the critical role of marketing leadership in embracing and driving AI adoption within organizations. She suggests that leaders must not only be open to AI but actively encourage their teams to explore and integrate AI solutions. This leadership approach is essential for fostering an innovative culture that leverages AI for strategic advantage. The Impact of AI on Marketing Team Dynamics and Structure: Reflecting on the future of marketing teams, Kaarin speculates on the potential for AI to streamline team structures. "Will I need six copywriters? No, now I only need two," she states, indicating that AI's efficiency gains may lead to leaner, more focused teams. This shift could impact hiring strategies, team dynamics, and the overall structure of marketing departments, pushing towards a model where quality and efficiency are prioritized over quantity. For more support on navigating the disruption of Generative AI:
Having trouble navigating marketing disruptions, a job search, or building and developing your marketing team?
Thanks to our Presenting Partner : 6sense.com | |||
| Generative AI Disruption - Eps. 4: Chief AI Strategist, Andreas Welsch | 19 Mar 2024 | 00:56:31 | |
Key takeaways from our guest, Andreas Welsch (SAP and Intelligence-Briefing.com): AI Augments, Not Replaces, Human Creativity: Contrary to fears of AI replacing jobs, Welsch argues that AI serves to augment human creativity and efficiency. He provides examples of how AI can assist in content creation, customer engagement, and operational efficiency, stressing that AI is a tool for enhancement rather than replacement. The Importance of AI Education in Marketing Departments: Welsh advocates for marketers at all levels to develop AI literacy, suggesting that understanding how to effectively use AI tools is crucial for staying competitive in the rapidly evolving marketing landscape. He encourages marketers to experiment with AI, learn from its applications, and integrate it into their strategies. For more support on navigating the disruption of Generative AI:
Having trouble navigating marketing disruptions, a job search, or building and developing your marketing team?
Thanks to our Presenting Partner : 6sense.com | |||
| Generative AI Disruption - Eps. 3: Ashley Gross from commercetools | 12 Mar 2024 | 00:36:38 | |
Key takeaways from our guest, Ashley Gross (commercetools): The Importance of Curiosity and Continuous Learning: It is paramount for marketers to stay curious and continuously learn about emerging technologies. Marketers are encouraged to dedicate time to exploring generative AI applications, as this can lead to innovative solutions and improvements in marketing strategies. Leadership and Adoption of AI: The success of integrating generative AI into marketing efforts is partly attributed to supportive leadership. Ashley points out the necessity for leaders to advocate for and encourage the exploration of AI technologies, fostering an environment where team members feel empowered to experiment and innovate. Human-Centric Approach to AI Implementation: Ashley advocates for a human-first approach when implementing generative AI, suggesting that understanding and addressing the specific dislikes or challenges of team members can lead to more effective and enthusiastic adoption of AI tools. Future of Marketing Roles and Skills: The episode touches on the evolving landscape of marketing roles and the skills required in the age of AI. There's an anticipation of new job titles and responsibilities emerging, with a focus on specialists who can bridge technology and marketing needs effectively. For more support on navigating the disruption of Generative AI:
Having trouble navigating marketing disruptions, a job search, or building and developing your marketing team?
Thanks to our Presenting Partner : 6sense.com | |||
| Generative AI Disruption - Eps. 2: Tech/AI Leader, George Kamide | 05 Mar 2024 | 01:02:26 | |
Key takeaways from our guest - tech/AI/Cybersecurity specialist, George Kamide: The Importance of Adaptation and Education: George's journey from a diverse background into marketing underscores the critical need for continuous learning and adaptation, especially in the rapidly evolving fields of AI and technology. For marketing leaders and teams, staying informed and educated on AI advancements is crucial for leveraging these technologies effectively. Reimagining Marketing Roles and Processes: The episode covers trends indicating a future where marketing roles become less specialized and more multidisciplinary. Marketers will need to evolve from being solely content creators to orchestrators who leverage AI for data analysis, customer insights, and strategic decision-making, emphasizing the importance of cross-functional collaboration and creativity. Ethical Considerations and Authenticity: Kamide warns against the over-reliance on AI for cost optimization, stressing that it could lead to quality compromises and ethical issues, such as perpetuating biases. He advocates for using AI to enhance authentic human connections and trust, which will become key differentiators in a technology-saturated market.
Connect with George Kamide:
Having trouble navigating marketing disruptions, a job search, or building and developing your marketing team?
Thanks to our Presenting Partner : 6sense.com | |||
| Generative AI Disruption - Eps. 1: Jessica Hreha from Jasper | 27 Feb 2024 | 00:49:58 | |
Key takeaways from Jessica Hreha from Jasper.ai: Adoption and Integration Challenges: Successfully integrating generative AI into marketing strategies requires overcoming operational challenges, including workflow integration, team training, and setting clear guidelines for use. Ethical Considerations and Guidelines: Establishing ethical guidelines for generative AI use is crucial. Marketers must navigate issues related to data privacy, content authenticity, and brand integrity while exploring AI's potential. Connect with Jessica Hreaha:
Having trouble navigating marketing disruptions, a job search, or building and developing your marketing team?
Thanks to our Presenting Partner : 6sense.com | |||
| Marketing Disruption: Generative AI Season Trailer | 19 Feb 2024 | 00:06:44 | |
Looking for more information and resources to help you navigate the Gen A.I. disruption? Go to: themarketinghelp.co/genai to access:
Having trouble navigating marketing disruptions, a job search, or building and developing your marketing team?
Thanks to our Presenting Partner : 6sense.com
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| The Four Types of Marketing Job Listings & What They Really Mean | 01 Dec 2023 | 00:28:04 | |
The 4 Types of Marketing Job Listings:
Having trouble navigating your marketing job search, or building and developing your marketing team?
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| Two Marketing Job Traps To Avoid | 12 Jun 2023 | 00:25:57 | |
The 2 Marketing Job Traps to Avoid:
Having trouble navigating these traps, or have questions about your marketing career?
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| 4 Success Steps For Securing Your Marketing Internship | 06 Mar 2023 | 00:27:50 | |
The 4 Success Steps For Securing Your Next Marketing Internship:
Grab your Marketing Internship Success Kit Here: bit.ly/tmh_internships
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| Getting Annual Marketing Performance Reviews Right | 15 Feb 2023 | 00:25:34 | |
Some simple truths about the annual review process:
Some questions to ask during your annual performance review:
Special offer: 22% Off - for Lifetime - TMH+ Executive Mentorship | |||
| 5 ChatGPT Prompts To Help Advance Your Marketing Career | 09 Jan 2023 | 00:22:59 | |
The 5 prompt types to use with ChatGPT:
A.I. Tools every marketers should be testing: Special offer: 22% Off - for Lifetime - TMH+ Executive Mentorship | |||
| Updated: Key Marketing Interview Questions To Ask & Answer | 06 Dec 2022 | 00:18:22 | |
The questions you should be asking in marketing interviews now:
The questions you should be prepared to answer in marketing interviews now:
The Marketing Interview Questions Guidebook can be accessed here:
Special offer: 22% Off - for Lifetime - TMH+ Executive Mentorship | |||
| Reforge's Design Lead, Mike Smith on Marketing Design Career Paths | 21 Nov 2022 | 00:55:23 | |
Our episode guest Mike Smith - Design Lead at Reforge - shares his insights on how to prepare for a marketing design career. Mike shares his marketing design career tips and advice on ..
Connect with Mike Smith: Careers at Reforge: reforge.com/careers/all Resources mentioned during the episode:
Get the guided support you need in your marketing career with dedicated TMH+ mentorship ($1 trial for 1 month): “I wanted to reach out to you personally because I used the same strategies we worked on through my last job search and it had proved successful once again! Thanks for equipping me with the right tools and skills that will forever help me in escalating my career.” - Rachele D. - Client Success Manager | |||
| Rebounding From A Marketing Job Layoff - 3 Actions For Success | 07 Nov 2022 | 00:24:59 | |
The 3 actions every marketer can take to rebound from a lay off:
Marketing specific communities to connect with other marketers: Marketing specific job search sites and job boards: bit.ly/tmh_jobsearch Special offer: 22% Off - for Lifetime - TMH+ Executive Mentorship | |||
| PHD Media's Sarah Clayton on Creating A Marketing Career In Commerce | 11 Oct 2022 | 01:04:25 | |
Our episode guest Sarah Clayton - Head of Commerce at PHD Media - shares her insights on how to prepare for a marketing career in commerce. Sarah shares her marketing career tips and advice on ..
Connect with Sarah Clayton: Careers at PHD Media: phdmedia.com/careers Resources mentioned during the episode:
Get the guided support you need in your marketing career with dedicated TMH+ mentorship ($1 trial for 1 month): “I wanted to reach out to you personally because I used the same strategies we worked on through my last job search and it had proved successful once again! Thanks for equipping me with the right tools and skills that will forever help me in escalating my career.” - Rachele D. - Client Success Manager | |||
| The Most Important 60 Minutes of Your Marketing Job Search | 28 Sep 2022 | 00:25:50 | |
The 5 marketing job search planning steps to complete in 60 minutes:
Link to make a copy of your marketing career planning templates: bit.ly/tmh60 Special offer: 22% Off - for Lifetime - TMH+ Executive Mentorship | |||
| Jared Roork on How To Secure Your First Marketing Agency Role | 12 Sep 2022 | 00:53:24 | |
Our episode guest Jared Roork - Media Planner at Media Futures Group (MFG) - shares his insights on how to prepare for your start in a marketing career at an agency. Jared shares his marketing career tips and advice on ..
Get the guided support you need in your marketing career with dedicated TMH+ mentorship ($1 trial for 1 month): “I wanted to reach out to you personally because I used the same strategies we worked on through my last job search and it had proved successful once again! Thanks for equipping me with the right tools and skills that will forever help me in escalating my career.” - Rachele D. - Client Success Manager | |||
| 5 Marketing Interview Questions Guaranteed To Identify Red (and Green) Flags | 09 Aug 2022 | 00:27:25 | |
The 5 marketing interview categories that will help you identify red, and green, flags:
Marketing Career Resources mentioned in this episode:
Special offer: 22% Off - for Lifetime - TMH+ Executive Mentorship Get guided support on your marketing job search and successful interviews: | |||
| 3 Marketing Career Mindsets You Need To Finish The Year Strong | 18 Jul 2022 | 00:17:58 | |
The 3 powerful marketing career mindsets you can start embracing (and taking action on) today:
Marketing Career Resources mentioned in this episode: Special offer: 22% Off - for Lifetime - TMH+ Executive Mentorship Get guided support on your marketing job search and successful interviews: | |||
| SmartAcre CEO, Dave Snyder on Agency Ownership, Culture, and Cultivating Great Talent | 28 Jun 2022 | 01:07:44 | |
Our episode guest Dave Snyder - CEO at marketing tech agency SmartAcre - shares his insights on how to maximize your marketing career in project management, account executive and marketing leadership roles. Dave shares his marketing career tips and advice on ..
Get the guided support you need in your marketing career with dedicated TMH+ mentorship ($1 trial for 1 month): “I wanted to reach out to you personally because I used the same strategies we worked on through my last job search and it had proved successful once again! Thanks for equipping me with the right tools and skills that will forever help me in escalating my career.” - Rachele D. - Client Success Manager | |||
| Liz Davis on Why Brand Management Roles Need Failure | 15 Jun 2022 | 00:59:46 | |
Our episode guest Liz Davis - Former brand manager at P&G, and current CMO at Shimmy - shares her insights on how to maximize your marketing career in brand management, consulting and startup marketing roles. Liz shares her marketing career tips and advice on ..
Other Marketing Career Resources: Get the guided support you need in your marketing career with dedicated TMH+ mentorship ($1 trial for 1 month): “The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing | |||
| Josh Palau on Maximizing Client-Side and Agency-Side Marketing Careers | 25 May 2022 | 00:59:57 | |
Our guest Josh Palau - digital media expert, marketing team builder, advisor - shares his perspective on how to maximize your marketing career in both agency and client side roles. Josh shares his marketing career tips and advice on ..
Get the guided support you need in your marketing career with dedicated TMH+ mentorship: “The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing | |||
| 5 Action Steps For A Successful Exploratory Interview | 17 May 2022 | 00:15:31 | |
The 5 action steps every marketer should execute for a successful exploratory interview...
How to secure the right exploratory conversations? Watch our free webinar here - https://bit.ly/3steps_tmh Other Marketing Career Resources: Get the guided support you need in your marketing career with dedicated TMH+ mentorship: “The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing Get guided support on your marketing job search and successful interviews: | |||
| ManyChat's Anna Tutckaia on How To Land Your Next Marketing Role Through Networking | 04 May 2022 | 00:56:31 | |
Our guest Anna Tutchkaia - serial entrepreneur, Head of Marketing for ManyChat- shares her perspective on how to lead a marketing career that welcomes a focus on networking and saying 'yes' to learning opportunities. Anna shares her marketing career tips and advice on ..
Get the guided support you need in your marketing career with dedicated TMH+ mentorship: “The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing Get guided support on your marketing job search and successful interviews: | |||
| Deborah Choi on How To Make Adaptability Your Marketing Career Superpower | 18 Apr 2022 | 01:01:31 | |
Our guest Deborah Choi - serial entrepreneur, former Head of Social Media for COACH, and Managing Director at BosquePlants - shares her perspective on how to lead a marketing career that welcomes courage and adaptability. Deborah shares her tips and advice on .. * How to make an immediate impact when starting your marketing role * How to effectively manage your agency partner. * Why having a marketing specialty will future proof your career
Get the guided support you need in your marketing career with dedicated TMH+ mentorship: “The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing Get guided support on your marketing job search and successful interviews: | |||
| Your Marketing Career Questions Answered - Mailbag FAQ : Marketing Student Edition | 05 Apr 2022 | 00:31:42 | |
The 3 marketing student career questions answered in this episode: 1. How can I decide on which area of marketing I should go with my career? 2. How can I get real world experience? (if i'm not a senior or can not apply for internships yet)? 3. What do I put in my Linkedin profile when I'm an undergrad and looking to get a marketing role eventually?
Resources mentioned in this episode that you can check out: TheMarketingHelp.co's Future of Marketing Scholarship Marketing Skill Development Options: Acadium.com Marketing Career Path Planning: The 101 Roles In Marketing
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| NASCAR's SVP Tim Clark on How To Launch Your Sports Marketing Career | 21 Mar 2022 | 00:52:16 | |
NASCAR's SVP and Chief Digital Officer, Tim Clark, shares his perspective on how to start your marketing career path in sports marketing, how to advocate for yourself effectively and what it takes to ace a sports marketing interview.
Review NASCAR marketing roles:
Get the guided support you need in your marketing career with dedicated TMH+ mentorship: “The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing Get guided support on your marketing job search and successful interviews: | |||
| Phenom's Tom Tate on Navigating A Product Marketing Career Path | 01 Mar 2022 | 01:06:29 | |
Phenom's Director of Product Marketing, Tom Tate, shares his perspective on how to start your marketing career path in product marketing, how to run effective 1-on-1 meetings, and what it takes to be a full-stack marketer.
Marketing Resources mentioned: Radical Candor by Jill Scott Get the guided support you need in your marketing career with dedicated TMH+ mentorship: “The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing Get guided support on your marketing job search and successful interviews: | |||
| Postie CEO, Dave Fink on Building Successful Startup Marketing Teams | 14 Feb 2022 | 00:56:05 | |
CEO of Postie, Dave Fink's perspective on building a marketing team within a startup includes focus on candidate motivation, intellect and culture fit - in addition to any relevant capabilities. Get the guided support you need in your marketing career with dedicated mentorship: “The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing Get guided support on your marketing job search and successful interviews: | |||
| Barclay's Jennifer Hitchens on The Power of Mentors and Advocates | 31 Jan 2022 | 00:54:37 | |
Aligning your marketing career with a regulated industry can be valuable and provide a strong foundation. VP of Digital Experience and UX at Barclays, Jennifer Hitchens, shares her insights and tips on navigating your job search, establishing mentors and advocates, and how to ace your marketing interview by focusing on sharing three specific things. Get the guided support you need in your marketing career with dedicated mentorship: “The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V - Director of Content Marketing Get guided support on your marketing job search and successful interviews: | |||
| How To Talk About...New Ways To Network and Learn | 26 Jan 2022 | 00:18:19 | |
A popular marketing career trend for this upcoming year is the extremely accessible new ways to network and learn. Jed and I discuss the key marketing career topics around this trend like..
Get the guided support you need in your marketing career with dedicated mentorship: “The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V - Director of Content Marketing Get guided support on your marketing job search and successful interviews: | |||
| How To Talk About...Hybrid Marketing Teams | 10 Jan 2022 | 00:17:04 | |
A popular marketing career trend for this upcoming year is the new phase of "hybrid marketing teams." Jed and I discuss the key topics around this trend like..
Get the guided support you need in your marketing career with dedicated mentorship: Get guided support on your marketing job search and successful interviews:
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| How To Talk About...Quitting In Public | 04 Jan 2022 | 00:20:24 | |
One of the most popular marketing career trends is quitting in a public forum - TikTok, Instagram, Linkedin. Jed and I discuss the two most common types of this marketing career trend -
Marketers may have solid reasons to be either type. However, first consider taking a second to validate the true value of making this type of post before proceeding -- it may help you in the long run.
Get guided support on your marketing job search and successful interviews: Get the guided support you need in your marketing career with dedicated mentorship: | |||
| CSL's Piers Dickinson On Marketing In Regulated Industries | 16 Dec 2021 | 00:57:12 | |
Aligning your marketing career with a regulated industry can be valuable and provide a strong foundation. Head of Digital Communications and Brand Management at CSL, Piers Dickinson, shares his insights and tips on navigating your job search, effectively managing a marketing team, and how to avoid job-hopping and build a fulfilling career with one employer over several years. Resources from this episode: Get guided support on your marketing job search and successful interviews: Get the guided support you need in your marketing career:
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| How To Talk About...Your Personal Brand In Marketing Interviews | 08 Nov 2021 | 00:50:15 | |
A consistent and relevant personal brand is critical for any successful marketing career. But how do you, and should you, talk about your personal brand during a marketing interview? You should focus on these three key areas - that will address the three most common types of questions you will be asked.
Resources to prepare for your marketing interview questions:
Let us help with your marketing career. Send us a note : connect @ themarketinghelp (dot) co
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| Pet Industry CMO Rebecca Pollard on How Networking and Niche Industry Experience is Key For Your Marketing Career | 26 Oct 2021 | 00:59:23 | |
Aligning your marketing career with a niche industry can be valuable and provide a strong foundation. CMO at pet industry start up GreatPet, Rebecca Pollard, shares her insights and tips to help you navigate your job search, effectively manage a marketing team, turn failures into learnings, and how to transition from contributor to marketing manager and leader. Resources from this episode:
Get guided support on your marketing job search and successful interviews: | |||
| Don't Miss These Q4 Career Moments | 08 Oct 2021 | 00:37:11 | |
The 3 Marketing Career Moment focus areas during your Q4 are...
Set or Reset your Marketing Career Strategy with these Free Career Planning Tools Understand your marketing manager's working style by reading the Marketypes Guidebook Prepare for your next 1x1 with your manager with this 90-day plan template Prepare to ace your next Marketing Interview with this one-week workshop Find other Marketing Career courses and workshops here.
themarketinghelp.co/subscribe | |||
| Marketing Leader Gerry McGoldrick on Pleasing Clients, Start-up Roles, Bad Bosses and Interview Nightmares | 20 Sep 2021 | 01:09:46 | |
Marketing careers provide a lot of moments for learning. Marketing executive, Gerry McGoldrick, shares his insights and tips on the key marketing moments that you're struggling with right now. Winning and managing new clients. via Linkedin: linkedin.com/in/gmcgoldrickdigitalmarketing/ via email: gerry.mcgoldrick@gmail.com Get guided support on your marketing job search and successful interviews: - themarketinghelp.co/courses | |||
| The 3 Biggest Trending Topics For Marketing Careers In 2021 | 08 Sep 2021 | 00:29:09 | |
The 3 biggest trending topics for marketing careers in 2021...
Set or Reset your Marketing Career Strategy with these Free Career Planning Tools Prepare to ace your next Marketing Interview with this one-week workshop
themarketinghelp.co/subscribe | |||
| Shufflrr CEO James Ontra on Presentation Tips Your Marketing Team Needs To Hear | 23 Aug 2021 | 00:46:35 | |
Presentations have been a key vehicle for communication and story telling for thousands of years. CEO of presentation management software Shufflrr, James Ontra, shares tips on how to deliver the most memorable presentations for your clients and managers, and why you may be ready to hire your first "Chief Presentation Officer". via Linkedin: linkedin.com/in/jamesontra/ via Shufflrr.com
Join The Marketing Help newsletter for monthly career tips and updates: | |||
| Rite Aid's Denise McNichol on Promotions, The First 90 days and Noodging | 09 Aug 2021 | 01:07:40 | |
A marketing career path that is focused on Operations will require a strong attention to detail, working well with cross-functional teams, and operating in a constant state of gray. Denise McNichol discusses how she was successful in identifying and landing several of her dream marketing jobs, how to overdeliver in your first 90 days and why being in a constant state of chaos is a good thing. via Linkedin: linkedin.com/in/denise-mcnichol-9749741/
Join The Marketing Help newsletter for monthly career tips and updates: | |||
| Ian Rohin on How To Future-Proof Agency-Client Relationships | 02 Aug 2021 | 00:36:13 | |
A marketing career path that is focused on agency roles, specifically client management roles, needs to understand and master how to build and develop relationships. Ian Rohin discusses how advancing his marketing career in the same agency, over 20 years, gave him the opportunity to become one of the best Client Business Partners in the industry today. via Linkedin: linkedin.com/in/ianrohin/ Resources from this episode:
Join The Marketing Help newsletter for monthly career tips and updates: | |||
| Your Marketing Career Questions Answered - Mailbag FAQ Session | 19 Jul 2021 | 00:49:09 | |
Resources mentioned in this episode that you can check out: The 6 Key Marketypes: Which one are you? Use this guide to identify your marketing career working style. The Marketing Career Strategy Guidebook: Define & establish your priorities so you can focus on a successful job search or job advancement. The Marketer's Resume Walkthrough: See what you should be including in your marketing resume (free template link included) TMH+ Membership: Unlock more resources & access exclusive roundtable discussions. TMH Community: Join hundreds of other marketers just like you. FREE access to resources for supporting your marketing career planning and advancement. The Marketing Help Mentorship: Get access to your very own marketing career mentor. Designed to help you navigate key marketing career moments like finding. your next role, getting promoted or identifying the right marketing team members. | |||
| Jack Jokinen on How To Be An Effective Independent Contributor On A Marketing Team | 12 Jul 2021 | 00:56:30 | |
A marketing career path that includes an independent contributor role requires you to 'want the ball' and to set others up for success. Jack Jokinen discusses how a talk he gave at SXSW, plus his experiences at open mic nights as a stand-up comic, helped him shape his path to being a successful independent contributor. via Linkedin: linkedin.com/in/jackjokinen/ Resources from this episode:
Join The Marketing Help newsletter for monthly career tips and updates: | |||
| Liz Willits on How Mastering Linkedin Content Can Help You Be Your Own Boss | 28 Jun 2021 | 00:38:55 | |
A marketing career path from an in-house content marketer to being the boss of your own consultancy requires you to be consistent in sharing your value, and not ignoring the importance of your own personal brand. Liz Willits discusses her experiences on identifying when it was time to be her own boss, and how she supported her personal brand to result in consistent clients - to the point where now she is turning business away. via Linkedin: linkedin.com/in/liz-willits/ Resources from this episode: Join The Marketing Help newsletter for monthly career tips and updates: | |||
| Using Marketypes To Discover the Six Working Styles of Successful Marketers | 21 Jun 2021 | 00:36:41 | |
Marketypes help to…
The Six Marketypes are...
Learn More About Marketypes: | |||