Explore every episode of the podcast The Marketer's Debrief
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Short-form media, AI and marketing to the modern consumer | Matt Britton | 08 Oct 2024 | 00:18:21 | |
The latest episode of the podcast is a special one. Following a brilliant F**K the Formula event in NYC earlier this year, we thought we'd bring you a sneak peek into our keynote interview with bestselling author, marketer and consumer expert, Matt Britton. In this episode, Matt and Journey Further US CEO, Duncan Smith, discuss the evolving landscape of modern marketing, emphasizing the shift from traditional long-form content to more engaging, bite-sized formats. Matt highlights the importance of understanding consumer needs and leveraging AI for personalized marketing strategies - plus the significance of emotional engagement, authenticity in branding, and the necessity of data-driven strategies.
Breakdown ✍️
This interview was part of our F**K the Formula event series, held in NYC. Read more at: https://www.journeyfurther.com/articles/fk-the-formula-how-to-adapt-to-fast-evolving-customer-behavior This event is returning to London on Thursday 14 November! To learn more and secure your seat, visit: https://eu1.hubs.ly/H0cYK220
--- Follow Matt on LinkedIn: https://www.linkedin.com/in/mattbbritton/ Follow Billy on LinkedIn: https://www.linkedin.com/in/billy-truswell-94535011a/
--- The Marketer's Debrief Podcast is a 20-minute debrief of the campaigns, innovations and strategies shaping the marketing industry right now, through the insight of inspiring global marketers. New episodes dropping every month.
Listen & subscribe now: Apple - https://apple.co/36iLQk2
Journey Further is a global performance marketing agency delivering Clarity at Speed for the world's leading brands, with offices in London, Leeds, Manchester and New York City. Find out more: https://www.journeyfurther.com/
00:00 - The Shift from Albums to Songs | |||
| Habits, Language, and the Science Behind Effective Marketing | Richard Shotton | 27 Aug 2024 | 00:19:17 | |
In the latest episode of the Marketer's Debrief podcast, behavioural science expert and marketer, Richard Shotton, discusses the importance of understanding human decision-making in marketing. In this fascinating conversation, Billy and Richard explore the psychology behind habits, humour and language - and how brands can use these unique insights for marketing success.
Breakdown ✍️
This episode was shot in London, following a Journey Further F**k the Formula event where Richard hosted a keynote on how to apply behavioural science to your marketing strategies. Read more at: https://www.journeyfurther.com/articles/fk-the-formula-unplug-rewind-and-revisit-the-basics-of-behavioural-science-with-richard-shotton This event is returning to London on Thursday 14 November! To learn more and secure your seat, visit: https://eu1.hubs.ly/H0cYK220
--- Follow Richard on LinkedIn: https://www.linkedin.com/in/richard-shotton/
--- The Marketer's Debrief Podcast is a 20-minute debrief of the campaigns, innovations and strategies shaping the marketing industry right now, through the insight of inspiring global marketers. New episodes dropping every month.
Listen & subscribe now: Apple - https://apple.co/36iLQk2
Journey Further is a global performance marketing agency delivering Clarity at Speed for the world's leading brands, with offices in London, Leeds, Manchester and New York City. Find out more: https://www.journeyfurther.com/
00:00 - Understanding Human Decision-Making | |||
| Crypto, NFTs & DeFi — Embracing The Future with James Wang | 20 Apr 2021 | 01:05:14 | |
On the day of the Coinbase IPO, I spoke with James Wang about all things crypto, NFTs, decentralised finance and more. We explore the conflicting narratives around these emerging technologies and some of the most interesting applications. - Follow James on Twitter: https://twitter.com/draecomino And on Substack: https://draecomino.substack.com/ Join the Journey Further Book Club: http://bit.ly/2r4fBWR Follow Nathan: https://www.linkedin.com/in/nathanbrush/ | |||
| Rapha with Simon Mottram — Making Cycling The Most Popular Sport In The World | 13 Apr 2021 | 00:44:03 | |
Simon Mottram took his passion for cycling and created one the most revered brands in the world of sport. He believes cycling has the potential the change people's lives for the better. Join the Journey Further Book Club: http://bit.ly/2r4fBWR | |||
| Corporate B*llocks with Gav Thompson (DO Lectures Podcast) | 06 Apr 2021 | 00:50:14 | |
Founder of giffgaff and host of the DO Lectures Podcast, Gav Thompson, gives his take on why we need to rid the world of corporate b*llocks. - Join the Journey Further Book Club: http://bit.ly/2r4fBWR Check out the DO Lectures Podcast: https://podcasts.apple.com/gb/podcast/do-lectures-podcast-with-gav-thompson/id1484481786 | |||
| A World Without Email with Cal Newport | 30 Mar 2021 | 00:43:18 | |
For this special episode, we hear from productivity expert Cal Newport about his brand new book — A World Without Email. Cal is the author of international bestsellers, Deep Work and Digital Minimalism, and a computer science professor at Georgetown University. This was recorded live as part of a Journey Further Book Club event. Thanks to Isabelle Wilkinson for interviewing. - Join the Journey Further Book Club: http://bit.ly/2r4fBWR | |||
| Problem Solving with Rory Sutherland | 23 Mar 2021 | 00:56:52 | |
Through a series of weird and wonderful anecdotes, the inimitable Rory Sutherland gives his take on how and why we ought to rethink our approach to problem solving. Rory is Vice Chairman at Ogilvy and head of its behavioural science practice. He is the author of Alchemy: The Surprising Power of Ideas That Don't Make Sense and his TED talks have been viewed nearly 7 million times. - Join the Journey Further Book Club: http://bit.ly/2r4fBWR | |||
| Just Work; Tackling Workplace Injustice with Kim Scott & Trier Bryant | 16 Mar 2021 | 01:02:21 | |
Today, Kim Scott publishes the follow up to her international bestseller, Radical Candor. Just Work: Get Sh*t Done, Fast & Fair explores how we can identify and address the forces which combine to create workplace injustice: bias, prejudice, bullying, discrimination, harassment and physical violations. It's full of really useful frameworks for victims, upstanders and leaders alike to drive positive change. For the conversation, we were also joined by Kim's business partner and United States Air Force veteran, Trier Bryant, who has led on DEI at Goldman Sachs and Twitter. - Follow Nathan: https://www.linkedin.com/in/nathanbrush/ Join the Journey Further Book Club: http://bit.ly/2r4fBWR | |||
| The Live Music Industry Has Been Forgotten with Frank Turner | 09 Mar 2021 | 00:45:18 | |
I spoke to the prolific folk-punk artist Frank Turner on the devastating impact of coronavirus on the live music industry, and the work he's done to raise around a quarter of a million pounds to save small independent venues from permanent closure. If you're looking forward to enjoying live music again when the pandemic ends, support the Music Venue Trust here: http://musicvenuetrust.com/ - Follow Nathan: https://www.linkedin.com/in/nathanbrush/ Join the Journey Further Book Club: http://bit.ly/2r4fBWR
| |||
| Levelling The Playing Field of Venture Capital with June Angelides MBE (Samos Investments) | 02 Mar 2021 | 00:31:37 | |
June Angelides is on a mission to help more female founders and founders of colour get the investment they deserve. After receiving an MBE for founding the coding school, Mums in Technology, June is now shaking up the world of venture capital at Samos Investments. - Join the Journey Further Book Club: http://bit.ly/2r4fBWR Follow June: https://www.linkedin.com/in/juneangelides/ Follow Nathan: https://www.linkedin.com/in/nathanbrush/ | |||
| Season 2 launches next week! | 23 Feb 2021 | 00:02:24 | |
We're back with season 2 of the Journey Further Podcast, kicking off next Tuesday 2 March. We've got so many amazing guests lined up, from bestselling authors to truly inspiring CEOs, it's going to be a blast. I'll be asking each and every one of them the same question: "What's the wrong you want to right?" Here's a sneak preview of what's to come. See you next week! - Sign up to the Journey Further Book Club for bitesize insight from the world's best business books: http://bit.ly/2r4fBWR | |||
| Thank you for listening to Season 1 | 08 Dec 2020 | 00:02:32 | |
Season 1 of the Journey Further Podcast is complete! Thanks to all of our guests and everyone who has tuned in. Now, we're looking for your help in building out an incredible selection of guests for Season 2. Who is disrupting their industry? Who is fighting for change? Who are the unsung heroes with stories waiting to be told? Send your suggestions to: podcast@journeyfurther.com - Join the Journey Further Book Club: http://bit.ly/2r4fBWR | |||
| How Marketing can Help America Fall in Love with Soccer | Stu Gower (adidas) | 25 Jul 2024 | 00:19:43 | |
In this month's episode, Billy sat down with Stu Gower, Senior Manager in the Brand Marketing team at Adidas in North America, to explore how emotion, authenticity and brand storytelling can fuel your marketing. 👟 📣 Stu discusses the importance of inspiring audiences through authentic storytelling This episode was shot in New York City, fresh off the back of a Journey Further F**k the Formula event, where we discussed the future of marketing and how to build an online presence that stands out from the crowd. Learn more here: https://www.journeyfurtherevents.com/f-the-formula-us/ This event is returning to London on Thursday 14 November! To learn more and secure your seat, visit: https://eu1.hubs.ly/H0cYK220
--- Socials 🤳 Follow Stu on LinkedIn: https://www.linkedin.com/in/stugower/
--- About 💡 The Marketer's Debrief Podcast is a 20-minute debrief of the campaigns, innovations and strategies shaping the marketing industry right now, through the insight of inspiring global marketers. New episodes dropping every month.
Listen & subscribe now: Apple - https://apple.co/36iLQk2
Journey Further is a global performance marketing agency delivering Clarity at Speed for the world's leading brands, with offices in London, Leeds, Manchester and New York City. Find out more: https://www.journeyfurther.com/
00:00 - Using Emotion, Authenticity, and Brand Storytelling in Marketing | |||
| Uncommon with Lucy Jameson | 01 Dec 2020 | 00:42:54 | |
Back in 2017, Lucy Jameson and her co-founders (fellow Grey London colleagues Nils Leonard and Natalie Graeme) set out to create a different kind of agency, one which builds brands that 'people in the real world really wish existed'. Since then, Uncommon Creative Studio has delivered standout work for the likes of Brewdog, ITV and Chillys, and has been crowned Agency of the Year by Campaign on two successive occasions. Tune in to learn how Lucy and the Uncommon team are shaking the foundations of ad land. - Join the Journey Further Book Club: http://bit.ly/2r4fBWR Get in touch: podcast@journeyfurther.com | |||
| Exposing Ugly Truths with Hugh Thomas (Ugly Drinks) | 24 Nov 2020 | 00:43:56 | |
Ugly Drinks describes its sugar-free sparkling water as not only refreshing tasty, but refreshingly honest. Hugh Thomas and his team are on a mission to shake up the drinks industry, exposing the 'ugly truth' behind mass-marketed, sugary drinks. - Join the Journey Further Book Club: http://bit.ly/2r4fBWR Get in touch: podcast@journeyfurther.com | |||
| Seth Godin, Katy Leeson, Anne Boden, Bruce Daisley & more — Register now for Clarity at Speed [live] | 17 Nov 2020 | 00:01:45 | |
Clarity at Speed [live] 15 live sessions. 15 minutes each. 15 second summaries. Tune in on Thursday 19 November to learn from the sharpest minds in digital, startups and workplace culture. Register now for free: https://clarityatspeed.journeyfurther.com/ Full line-up:
Proud to be DICE certified. | |||
| Here's To Change; Brewing Beer To Tackle Food Waste with Louisa Ziane (Toast Ale) | 10 Nov 2020 | 00:44:17 | |
Toast Ale is a brewery on a mission to create a world without waste. They brew their delicious beer using surplus fresh bread and are leading the way when it comes to sustainability in the drinks industry. In this episode, COO and co-founder Louisa Ziane speaks about how Toast achieved B Corp status, how they donate their profits to charities tackling the systemic causes of food waste, their unique model for raising investment and of course, she reveals some of the unique challenges presented by brewing beer with bread! - Join the Journey Further Book Club: http://bit.ly/2r4fBWR Get in touch: podcast@journeyfurther.com | |||
| The Practice: Shipping Creative Work with Seth Godin | 03 Nov 2020 | 00:38:29 | |
We spoke to legendary author and marketer Seth Godin ahead of the publication of his latest book — The Practice: Shipping Creative Work. Seth tackles the biggest misconceptions about creativity in this compelling and practical guide for people wanting to get started, make a change and do their best work. - Join the Journey Further Book Club: http://bit.ly/2r4fBWR Get in touch: podcast@journeyfurther.com | |||
| what3words with Giles Rhys Jones | 27 Oct 2020 | 00:42:02 | |
what3words have carved up the globe into 57 trillion 3x3 metre squares and given each one a unique, three-word address. I was in my flat ///orchestra.bulb.gentle when I recorded this conversation with their CMO, Giles Rhys Jones. Their technology has been adopted by Mercedes-Benz, Airbnb, Hermes and even the Mongolian postal service to solve the problem of the world being really badly addressed. - Join the Journey Further Book Club: http://bit.ly/2r4fBWR Get in touch: podcast@journeyfurther.com | |||
| How To Be More Pirate with Alex Barker | 20 Oct 2020 | 00:30:42 | |
Two years on since Sam Conniff created the Be More Pirate movement - sparking a community of rulebreakers and changemakers around the globe - Alex Barker is now at the helm, connecting the dots between community members, helping them write their own pirate codes and turning conversation into action. How To: Be More Pirate, co-authored by Alex, is out now: https://ownit.london/shop/how-to-be-more-pirate/ - Join the Journey Further Book Club: http://bit.ly/2r4fBWR Get in touch: podcast@journeyfurther.com | |||
| Deepen, Don't Dilute with Shamil Thakrar (Dishoom) | 13 Oct 2020 | 00:34:33 | |
Shamil Thakrar is co-founder of Dishoom, the renowned group of restaurants paying homage to the Irani cafés of Bombay. His business philosophy is contrary to how most people drive growth. There is just one core principle: "Deepen. Don't dilute." Join the Journey Further Book Club: http://bit.ly/2r4fBWR Get in touch: podcast@journeyfurther.com | |||
| How Hype Obscures The Future & How To See Past It with Gemma Milne (Smoke & Mirrors) | 06 Oct 2020 | 00:51:34 | |
What do cancer treatments, artificial intelligence, space exploration and fusion energy all have in common? A tonne of hype and little understanding. Science and technology writer, Gemma Milne, is on a mission to change that...granting us a clearer view into the future. - Join the Journey Further Book Club: http://bit.ly/2r4fBWR Get in touch: podcast@journeyfurther.com Smoke & Mirrors: How Hype Obscures the Future and How to See Past It: gemmamilne.co.uk/book | |||
| Opting-In To The Thoughtful Marketing Movement with Marisa Thomas (Bloom & Wild) | 29 Sep 2020 | 00:44:57 | |
How can brands become more human? In a world fraught with tension and accelerated by technology, that's the question many marketers are asking. - Find out more about the Thoughtful Marketing Movement: https://www.bloomandwild.com/thoughtful-marketing Join the Journey Further Book Club: http://bit.ly/2r4fBWR Get in touch: podcast@journeyfurther.com | |||
| Building Brand Loyalty Through Events, Gifting and Going The Extra Mile | Stacie Henderson (TOD's) | 25 Jun 2024 | 00:18:46 | |
In our second podcast episode of the new series, Billy sat down with Stacie Henderson, Chief Marketing Officer, Americas of TOD's Group, to discuss building brand loyalty through events, gifting and going the extra mile with your experiential events. In this fascinating conversation, Stacie discusses how TOD's translates luxury and craftsmanship into its online presence, including using a platform called Powerfront for online chat and video demonstrations. They explore the value of high-profile events for brand advocacy and content creation, and the importance of a carefully curated guest list and delivering a clear message. It doesn't always go right, though. Stacie shares some event horror stories and breaks down her do's and don'ts of delivering a high-profile event that makes a difference! This episode was shot in New York City, fresh off the back of a Journey Further F**k the Formula event, where we discussed the future of marketing and how to build an online presence that stands out from the crowd. Learn more here: https://www.journeyfurtherevents.com/f-the-formula-us/ This event is returning to London on Thursday 14 November! To learn more and secure your seat, visit: https://eu1.hubs.ly/H0cYK220
---
Tod's S.p.A. is an Italian luxury fashion house specialized in footwear, apparel, and related accessories headquartered in Marche, Italy. The company is an influencer in the Sprezzatura fashion movement. Visit tods.com/us-en/home/ Follow Stacie on LinkedIn: https://www.linkedin.com/in/staciehenderson/
---
A 20-minute debrief of the campaigns, innovations and strategies shaping the marketing industry right now, through the insight of inspiring global marketers. New episodes dropping every month. Listen & subscribe now: Apple - https://apple.co/36iLQk2
---
Journey Further is a global performance marketing agency delivering Clarity at Speed for the world's leading brands, with offices in London, Leeds, Manchester and New York City. Find out more: https://www.journeyfurther.com/
00:00 - Introduction | |||
| Building A Community For "No Collar Workers" & Taking On LinkedIn with Pip Jamieson (The Dots) | 15 Sep 2020 | 00:42:48 | |
Pip Jamieson is Founder & CEO of The Dots, a global network of creators, entrepreneurs and freelancers. Pip is on a mission to help underrepresented groups find great opportunities, but there is a social media goliath standing in her way...LinkedIn. The network she says "perpetuates everything that is wrong with corporations". - Join the Journey Further Book Club: http://bit.ly/2r4fBWR Get in touch: podcast@journeyfurther.com | |||
| How To Own The Room with Viv Groskop | 01 Sep 2020 | 00:39:06 | |
Broadcaster, author and comedian, Viv Groskop, joins us for a masterclass in public speaking, building confidence and finding your voice. Viv's book and podcast, How To Own The Room; Women and the Art of Brilliant Speaking, is a must for anyone wanting to develop their communication skills. This episode was recorded live as part of a Journey Further Book Club discussion. Join the community today for free: http://bit.ly/2r4fBWR - Get in touch: podcast@journeyfurther.com | |||
| 10 Rules For Talking with Tim Harkness | 18 Aug 2020 | 01:01:07 | |
Surely we don't need to learn how to talk? A small number of difficult conversations have a disproportionate effect on our lives, so why do we not train ourselves to conduct them effectively? Tim Harkness is a leading psychologist, currently Head of Sports Science & Psychology at Chelsea FC, and the author of the new book 10 Rules For Talking; An Expert's Guide to Mastering Difficult Conversations. Get in touch: podcast@journeyfurther.com | |||
| Celebrating Empathy with Tom Goodwin (Publicis Groupe, Digital Darwinism) | 04 Aug 2020 | 00:42:56 | |
What would your company look like if you built it today? What world would we create if we could press reset? Caught in a whirlwind of social media and startups, have we somehow forgotten how to think? As Head of Futures & Insights at Publicis Groupe and author of Digital Darwinism: Survival of the Fittest in the Age of Business Disruption, Tom is opinionated and insightful in equal measure. Get in touch: podcast@journeyfurther.com | |||
| Leadership is Language with David Marquet | 21 Jul 2020 | 00:26:12 | |
Your words matter more than you think. In the current Journey Further Book Club read, Leadership is Language, former US Navy captain, David Marquet offers a new language playbook for the workplace. Drawing on the tale of the tragic sinking of the SS El Faro, David shows us exactly how the words we use (and don't use) impact the people around us. - Join the Journey Further Book Club: http://bit.ly/2r4fBWR Get in touch: podcast@journeyfurther.com | |||
| ODDBOX with Emilie Vanpoperinghe | 07 Jul 2020 | 00:43:14 | |
If food waste was a country, it would be the third biggest emitter of greenhouse gases. ODDBOX is on a mission to solve that problem. They rescue fresh, surplus fruit and veg directly from farms and deliver it to thousands of homes across London every week. Co-founder Emilie Vanpoperinghe recently led ODDBOX through a £3million investment round as the startup gets ready to expand across the UK. - Join the Journey Further Book Club: http://bit.ly/2r4fBWR Get in touch: podcast@journeyfurther.com | |||
| Putting A Mental Health Gym On The High Street with James Routledge (Sanctus) | 19 May 2020 | 00:48:35 | |
James' journey in mental health began when he opened up about his own struggles. A candid blog post soon led to the mental health start-up, Sanctus, and the grand vision of putting a mental health gym on the high street. Tune in for plenty of tips on how you can help yourself and your team become more proactive when it comes to mental health. This is a special episode for Mental Health Awareness Week. - Join the Journey Further Book Club: http://bit.ly/2r4fBWR Get in touch: podcast@journeyfurther.com | |||
| Fighting for DICE (Diversity & Inclusion at Conferences & Events) with Amy Kean | 11 May 2020 | 00:42:51 | |
If you don’t see someone like you on stage, how are you supposed to feel like you belong? Conferences and events should reflect the diversity of their industry, but continuously fall short when it comes to gender, race, class and more. Amy Kean is co-founder of DICE, a new charter designed to help events deliver a representative and diverse set of speakers, perspectives and attendees. Amy is also Brand & Innovation Director at &us, with previous global innovation roles at Starcom, Mindshare and Havas, as well as author of The Little Girl Who Gave Zero F*cks and the forthcoming House of Weeds. - Join the Journey Further Book Club: http://bit.ly/2r4fBWR Get in touch: podcast@journeyfurther.com | |||
| Be More Pirate with Sam Conniff | 21 Apr 2020 | 00:57:25 | |
Start breaking stupid rules! From running raves in South London that spawned Don't Panic, to his youth marketing agency, Livity, Sam Conniff Allende has never been satisfied with the status quo. His bestselling book, Be More Pirate, is a guide to becoming a professional rule breaker and a call-to-arms for changemakers around the globe. - Join the Journey Further Book Club: http://bit.ly/2r4fBWR Get in touch: podcast@journeyfurther.com | |||
| Stop Doing Influencer Marketing Wrong with Ben Jeffries (Influencer.com) | 18 Mar 2020 | 00:42:13 | |
Ben Jeffries is the 24-year-old CEO and co-founder of Influencer. What started in his bedroom at university is now one of the world's premier influencer marketing agencies and tech platforms. Working alongside his business partner and prolific YouTuber, Caspar Lee, Influencer is leading the way in the influencer marketing space, working with the likes of Starbucks, Alibaba, PrettyLittleThing and many more. Tune in to understand how they use data to drive performance for their clients, the changing social media landscape and the future of the influencer marketing industry. - Join the Journey Further Book Club: http://bit.ly/2r4fBWR Get in touch: podcast@journeyfurther.com | |||
| The Secrets to Marketing a Global Sustainable Brand | Lee Price (Allbirds) | 27 Mar 2024 | 00:19:59 | |
In our first episode of the new series, Billy interviews Lee Price, Global Communications Director of sustainable sneaker company, Allbirds, to uncover the secrets to marketing a global sustainable brand. In this fascinating 20-minute conversation, they discuss:
If you enjoyed this episode, please subscribe to the podcast, and check out the Journey Further socials for bonus content that you won't find anywhere else! Watch this episode on YouTube: https://youtu.be/hT6QEpVY8dQ Follow Journey Further on LinkedIn: https://www.linkedin.com/company/17912315/ Interested in exploring our sustainable retail research campaign mentioned at 07:40? Download our free 'Sustain. Ability.' paper and discover how your brand can bridge the 'say-can-do' gap at: https://campaign.journeyfurther.com/sustainability-bridging-the-retail-say-can-do-gap
-- Allbirds, Inc. is a New Zealand and American-based sustainable sneaker company that aims to make its products as eco-friendly as possible and is a certified B Corporation. Visit allbirds.com Follow Lee on LinkedIn: https://www.linkedin.com/in/pro-attention-seeker/ --- The Marketer’s Debrief podcast is a 20-minute debrief of the campaigns, innovations and strategies shaping the marketing industry, through the insight of inspiring global marketers. New episodes dropping every month. Listen, watch & subscribe now! Apple - https://apple.co/36iLQk2 --- Journey Further is a global performance marketing agency delivering Clarity at Speed for the world's leading brands, with offices in London, Leeds, Manchester and New York City. Find out more: https://www.journeyfurther.com/ | |||
| How To Create A High Performance Culture with Damian Hughes | 25 Feb 2020 | 00:55:45 | |
What can business leaders learn from elite sports teams when it comes to creating high performance cultures? If culture is the ultimate competitive advantage many believe it to be, how can you capitalise on it? Damian Hughes is a professor of organisational psychology & change, a consultant on culture across business, education and sport, and a prolific author. His most recent book — The Barcelona Way — explores how the 'commitment culture' Pep Guardiola nurtured during his record-breaking spell in charge at FC Barcelona can be adopted by organisations of all shapes and sizes. From turning values into behaviours, the power of storytelling and the role of cultural architects...this is an unmissable guide on how to transform the culture of where you work. - Get in touch: podcast@journeyfurther.com | |||
| Ending Payday Poverty with Peter Briffett (Wagestream) | 04 Feb 2020 | 00:35:43 | |
55% of UK families don't have £250 in savings, which means unplanned expenses often result in overdraft charges, credit card fees or worse...payday loans and the beginning of an inescapable debt cycle. Fintech startup Wagestream are on a mission to put all payday loan companies out of business by giving employees access to their wages in real-time, increasing financial wellbeing and employee engagement in the process. Headed up by serial entrepreneur Peter Briffett, Wagestream raised $51million in Series A funding in 2019, with earlier investors including Bill Gates and Jeff Bezos. - Join the Journey Further Book Club: http://bit.ly/2r4fBWR Get in touch: podcast@journeyfurther.com | |||
| Diversity, Culture & The Future of Work with Paul Frampton | 13 Jan 2020 | 00:50:08 | |
“Culture is about creating an environment where everyone matters” — says Paul Frampton, the marketing and advertising industry veteran who champions diversity in all its forms. From his time as CEO of Havas Group to advising numerous start-ups, Paul has learned first-hand how committing to diversity can drive employee engagement, marketing effectiveness and overall business success. - Join the Journey Further Book Club: http://bit.ly/2r4fBWR Get in touch: podcast@journeyfurther.com | |||
| The Power of Influencer Marketing with Arron Shepherd (The Goat Agency) | 18 Dec 2019 | 00:56:30 | |
Arron Shepherd is co-founder of Goat, the fastest growing agency in Europe. Tune in to understand how their approach to influencer marketing and social media is disrupting the industry, persuading many of the world's biggest brands to rethink their marketing and advertising strategies. - Join the Journey Further Book Club: http://bit.ly/2r4fBWR Get in touch: podcast@journeyfurther.com | |||
| Turning The Tide on Plastic with Lucy Siegle | 07 Dec 2019 | 00:50:20 | |
Could you be doing more for the environment? Ever wondered what impact your company has on the planet? BBC broadcaster, Guardian journalist and all-round eco expert, Lucy Siegle, has made it her mission to highlight the terrible damage our crazed consumption is doing. Her most recent book, Turning The Tide on Plastic, is a compelling call to arms for both individuals and businesses to start changing their behaviour today, before it's too late. - Join the Journey Further Book Club here. Get in touch: podcast@journeyfurther.com
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| The Joy of Work with Bruce Daisley (Eat Sleep Work Repeat, former VP EMEA Twitter) | 07 Dec 2019 | 00:49:10 | |
Want to improve your workplace culture? Need to change your relationship with your job? Maybe you've just lost your spark... Bruce Daisley is here to help. Through his Eat Sleep Work Repeat podcast and Sunday Times bestseller, The Joy of Work, Bruce has researched the strategies and tactics proven to help make our work lives better. - Join the Journey Further Book Club here. Get in touch: podcast@journeyfurther.com | |||
| Introducing The Marketer's Debrief podcast | 21 Mar 2024 | 00:01:12 | |
This is The Marketer’s Debrief podcast from Journey Further. The quickest wrap-up meeting you’ll ever join. Each episode, we sit down with influential marketers to explore the campaigns, innovations and strategies shaping the industry - in under 20 minutes.
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| Resilience with Bernardine Evaristo | 23 Nov 2021 | 00:33:22 | |
Isabelle speaks to the incredible Bernardine Evaristo, author of the Booker Prize-winning novel Girl, Woman, Other, about her recently published memoir, Manifesto. - Join the Journey Further Book Club: http://bit.ly/2r4fBWR Follow Isabelle on LinkedIn: https://www.linkedin.com/in/isabellewilkinson | |||
| We'll be back soon... | 11 May 2021 | 00:00:53 | |
A sincere thank you to everyone who has listened and subscribed to the podcast this year. We're taking a short break, so there'll be no new episodes for the next few weeks. Don't fear though, behind-the-scenes we're lining up many more inspiring and insightful guests to answer the ultimate question: "What's the wrong you want to right?" See you soon. | |||
| Women Are Made To Feel Less Than with Lauren Currie OBE (UPFRONT) | 04 May 2021 | 00:55:07 | |
Lauren Currie OBE is on a mission to help women overcome the systemic challenges they face. Through UPFRONT, she plans to change confidence for over a million women in the next 3 years. We cover a lot of ground in this episode, from measuring success to understanding imposter syndrome, as well as touching on how we should process the infamous Basecamp memo. Learn more about UPFRONT and their next bond: https://www.weareupfront.com/ Follow Lauren on social: https://www.instagram.com/_laurencurrie_/ https://twitter.com/_laurencurrie_ Follow Nathan on LinkedIn: https://www.linkedin.com/in/nathanbrush/ Join the Journey Further Book Club: http://bit.ly/2r4fBWR | |||
| OLIO with Tessa Clarke — Community Building To Tackle Food Waste | 27 Apr 2021 | 00:35:30 | |
Tessa Clarke is co-founder and CEO of OLIO, the food-sharing app on a mission to tackle food waste. With one third of all the food we produce going to waste and 800 million people going to bed hungry every night, changing our behaviour when it comes to food has the potential to radically improve both the environment and people's lives. OLIO has 3.6million users in 59 countries worldwide. - Join the Journey Further Book Club: http://bit.ly/2r4fBWR | |||
| The Secrets to Building an Online Community of 500K | Pretty Little Marketer | 29 Oct 2024 | 00:18:54 | |
Want to learn the secrets to driving an engaged community of over 500,000 people across all the major social channels? Of course you do. It's what countless brands and marketers try to do every single day, with mixed success. Thankfully, we sat down with Sophie Miller to uncover her secrets for you. Founder of the online marketing community Pretty Little Marketer, Sophie is a public speaker, community builder and content creator who has built her community to over 500,000 across platforms. How? Through relatable, insightful, engaging content delivered regularly and with purpose. ✅ In this podcast, Billy and Sophie discuss the essential elements of building a successful community around a brand. They explore the importance of growth, engagement, and retention, her journey in creating Pretty Little Marketer and what the future of community engagement may look like. Whether you're trying to build a community of fans, customers, subscribers, newsletter readers, event attendees, digital consumers... the highly actionable tips in this episode should help you get one step closer. Let us know your thoughts in the comments!
Breakdown ✍️
--- Follow Sophie on LinkedIn: https://www.linkedin.com/in/sophiealicemiller/ Check out Pretty Little Marketer at https://www.prettylittlemarketer.com/
--- The Marketer's Debrief Podcast is a 20-minute debrief of the campaigns, innovations and strategies shaping the marketing industry right now, through the insight of inspiring global marketers. New episodes dropping every month.
Listen & subscribe now: Apple - https://apple.co/36iLQk2
Journey Further is a global performance marketing agency delivering Clarity at Speed for the world's leading brands, with offices in London, Leeds, Manchester and New York City. Find out more: https://www.journeyfurther.com/
00:00 - Introduction | |||
| From Search to Discovery: AI's Role in Shaping SEO | Lily Ray | 23 Jul 2025 | 00:18:48 | |
Fresh off the back of our Discovered event in NYC, Billy sat down with SEO expert Lily Ray to explore how AI is shaping SEO and search. In this chat, Lily discusses the evolution of search in the context of AI and large language models (LLMs), emphasizing the significant changes in SEO and user behavior. She highlights the importance of digital PR in the current landscape, the need for brands to adapt to AI overviews, the integration of organic and paid strategies, and tactics for showing up across LLMs and the SERPs.
Takeaways 🥡 - AI and LLMs are fundamentally changing how we search for information.
Lily Ray was our keynote speaker at Discovered NYC, our flagship marketing event held in June 2025. From shifting algorithms to evolving consumer behaviour, discoverability is more complex than ever, which is why we brought together search leaders to uncover the biggest challenges and smartest solutions shaping the future of search. Speakers included expert marketers from TikTok, Bookshop.org and Journey Further. Uncover all the insight from each session, including actionable tips to help your brand stay discoverable, here: https://events.journeyfurther.com/discovered-new-york
--- Socials 🤳 Follow Lily on LinkedIn: https://www.linkedin.com/in/lily-ray-44755615/
--- About 💡 The Marketer's Debrief Podcast is a 20-minute debrief of the campaigns, innovations and strategies shaping the marketing industry right now, through the insight of inspiring global marketers. New episodes dropping every month.
Listen & subscribe now: Apple - https://apple.co/36iLQk2
---
Journey Further is a global performance marketing agency that pushes the boundaries of what’s possible. Founded in the UK in 2017, the agency has rapidly grown to over 160 specialists across offices in London, Leeds and New York City, all on a mission to take brands beyond the limits of performance, platform optimization, and human potential. Find out more: https://www.journeyfurther.com/ --- Chapters 00:00 The Evolution of Search and AI's Role | |||
| Marketing to generations is a thing of the past | Lydia Hinchliff | 17 Feb 2025 | 00:19:49 | |
In our first episode of 2025, Billy sits down with Journey Further's Director of Strategy, Lydia Hinchliff, to discuss why generational segmentation needs to be a thing of the past. They explore the pitfalls of generational stereotyping, the importance of understanding human nature in marketing, and the rise of the ageless generation. Lydia shares insights from Journey Further's recent social experiment aimed at debunking stereotypes across generations and offers actionable tips for marketers to avoid lazy segmentation practices.
Want to learn more? Lydia will host a live webinar on Thursday 20 February, 11:00-11:30 GMT, where she'll identify crucial opportunities to find untapped audiences and reach new customers, boosting your brand revenue.
✅ Sign up for FREE at https://eu1.hubs.ly/H0fWLZm0 🎬 Watch our social experiment film: https://youtu.be/G382bNcDEcM 💡 Stay tuned for our 'Finding Audiences in 2025' research paper, which will be published soon!
Follow Lydia on LinkedIn: https://www.linkedin.com/in/lydiabaxendale/
--- The Marketer's Debrief Podcast is a 20-minute debrief of the campaigns, innovations and strategies shaping the marketing industry right now, through the insight of inspiring global marketers. New episodes dropping every month.
Listen & subscribe now: Apple - https://apple.co/36iLQk2
Journey Further is a global performance marketing agency that pushes the boundaries of what’s possible. Founded in the UK in 2017, the agency has rapidly grown to over 160 specialists across offices in London, Leeds and New York City, all on a mission to take brands beyond the limits of performance, platform optimisation, and human potential.
Find out more: https://www.journeyfurther.com/
00:00 - The Challenge of Stereotyping in Marketing | |||