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Explore every episode of the podcast The Makeup Insider

Dive into the complete episode list for The Makeup Insider. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
Nichole Lee's Transition from Fashion Buyer to Freelance Makeup Artist: Overcoming Financial Fears and Starting Anew at 3707 Oct 202401:14:52

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What does it take to pivot from a stable career to chase a passion at 37? Meet Nichole Lee, the face behind "Nichole Lee  Makeup" on Instagram, who left her successful role as a fashion buyer to dive into the unpredictable realm of freelance makeup artistry. Nichole opens up about the emotional and financial hurdles she faced, highlighting the crucial role of savings and a supportive partner. Her tale is not just about makeup; it's about the courage to start over and the wisdom gained from life experience.

Nichole and I discuss the benefits of starting anew later in life, such as having a sharper focus and a stronger sense of urgency. We also tackle the challenges of transitioning from a regular paycheck to a self-employed income model and the importance of prioritising health over work.

Dive into the artistry behind Nichole's success where personal growth and professional development go hand in hand. Learn how she turned initial mistakes into valuable lessons and how her fashion background influences her makeup artistry. Nichole shares tips on building a professional network, leveraging social media, and maintaining authenticity. Whether you’re interested in makeup or contemplating a career change, Nichole's journey offers a wealth of insights, from mastering client interactions to the nuances of selecting the perfect lip color for diverse clients. Don't miss out on this inspiring episode filled with practical advice and heartfelt stories.

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How Kath Carlin Traveled the World as a TV Makeup Artist16 Sep 202401:20:31

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Kath Carlin, a Melbourne hair and makeup artist, shares her journey and experiences in the industry.

She discusses her work across various platforms, including network TV, TV commercials, fashion events, and sports broadcasts.

Kath emphasises the importance of adaptability, building connections, and having a positive attitude in the industry. She also highlights the value of knowing one's strengths and weaknesses and being open to learning and improving. 

Kath shares stories of working with high-profile talent and the opportunities that arose from putting herself out there. In this part of the conversation, Kath and Vanessa discuss the fear of rejection and the importance of reaching out to people. They also talk about Kath's experience working as a makeup artist for tennis tournaments and weddings, where she got to travel the world for 10 years. 

Kath shares her insights on the mindset and attitude required for success in the industry.

They emphasise the importance of being on time, creating a positive atmosphere, and adapting to the needs of different clients. 

Kath Carlin discusses her journey as a TikTok sensation and how she found her passion for comedy. She talks about overcoming fear and shame to post her videos and the viral success she experienced.

Kath shares her process of creating TikTok videos, including writing, filming, and editing. She also discusses the challenges and criticisms she faces as a makeup artist on social media.

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Susan Lilian's Journey from Makeup Counter to Fashion Week Icon06 May 202401:26:03

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Aussie makeup artist Susan Lilian has been part of this wonderful industry for 18+ wonderful years. With a focus on editorial makeup, Susan enjoys a dark gothic aesthetic and clean beauty. Fusing her creative skills, Susan creates looks for high-end fashion labels, commercial brands and is a makeup director during Fashion Week.

Vanessa Barney engages in an intimate conversation with Susan Lilian, a renowned makeup artist from Sydney, as she shares her journey from the Clinique makeup counter to the dynamic world of Fashion Week. Susan shares invaluable insights gleaned from her extensive career, including her time with esteemed brands like Lancôme and her entrepreneurial venture, Smith Kit.

Key Points:

  • From Counters to Catwalks:  Susan recounts her journey through the beauty industry, from her early days at Clinique to directing runway makeup at Fashion Week.
  • Crafting Success: Susan discusses the significance of networking and the art of social media branding in establishing a successful freelance career in makeup artistry.
  • Behind the Scenes: Susan provides a glimpse behind the curtain of the fashion world, revealing the meticulous process behind palette choices and the vibrant energy of Fashion Week.
  • Golden Nuggets:  Explore the highs and lows of Susan's career, from directing runway makeup to grappling with the realities of compensation in the industry.
  • Innovation:  Susan shares her innovative approach in creating Smith Kit, a magnetic palette designed for artists on the move.
  • Masterclass in Makeup: Discover insights into product selection, versatility, and the transformative nature of makeup from Susan's wealth of experience.
  • Life Lessons: Susan's journey serves as a testament to the power of passion and determination in carving out a successful path in the competitive beauty sector.

Connect with Susan Lilian:
www.susanlilian.com
@susanlilianmakeup
www.smithkitforever.com
@smithkitforever




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Mastering Financial Literacy and Profitable Pricing as MUA with Justine McLean22 Apr 202400:29:43

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Navigating the financial side of the beauty business can be as complex as a smoky eye tutorial—but it doesn't have to be! On the latest Makeup Insider podcast, we're joined by business money mentor and BAS agent Justine McLean to shed light on financial literacy for makeup artists and entrepreneurs. Justine unpacks the necessity of a positive financial mindset and how the story told by your numbers can sculpt a more profitable business path. She also teases her upcoming book 'Become a Business Money Magnet', and reveals how her program helps business owners magnify their financial success. Our conversation is your golden ticket to understanding and valuing your work, determining prices that resonate with your worth, and handling the financial aspects of your business with confidence.

In the realm of beauty, your pricing is your palette, and it's crucial to get the mix just right. This episode paints a vivid picture of how emotional ties to our 'money story' influence the way we value and price our services. Justine McLean guides us through the transformative journey of adopting a non-judgmental approach to financial support, essential for overcoming hurdles and thriving in the business. We dissect the elements of profitable pricing—from covering costs to forecasting cash flow—and how to set prices that not only cover your desired salary but also secure your profit margins. Tune in to unlock the secrets of charging your value and transforming your makeup artistry into a flourishing business.

Work with Justine
Book waitlist – pre-sales start on 1 May and publication is early June
@flossifiles 

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"From Receptionist to Agency-Represented MUA to Brand Founder: The Inspirational Journey of Sydney MUA Nadine Monley"15 Apr 202400:59:23

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This weeks episode of  is with Nadine Monley, a Sydney-based makeup artist, champions a 'less is more' philosophy in a world dominated by high-glam looks. Her journey into beauty was serendipitous, driven by a friend's influence. Nadine's brand, Beauty Department, reflects her ethos, offering environmentally conscious products like biodegradable oil pads. She believes in enhancing, not masking, natural beauty, using hypoallergenic products like Chanel and skin-matching foundations by Bobbi Brown. Despite industry challenges, Nadine emphasizes finding the right support and building genuine connections. She blends hair and makeup artistry intuitively, prioritizing continuous growth and work-life balance. Nadine's advice to beauty enthusiasts is simple: pursue your vision with heart, stay prepared, and develop a style uniquely your own.


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How to transform your content into cash and earn income through product recommendations with Victoria from Hairstyling Formula01 Apr 202400:36:20

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Unlock the secrets to turning your social media influence into a lucrative business with me, Vanessa Barney, and the insightful Victoria from Hairstyling Formula. We're peeling back the curtain on the untapped potential of digital content for beauty professionals, questioning the common practice of tagging brands in posts. Should you really be giving away your marketing magic for free? Victoria's expertise as an independent hair educator, combined with my own experiences, is set to challenge your approach to social media and help you grasp the true value of your work.

Transform your creative passions into a profitable venture as we delve into the world of affiliate marketing. It's not just about the size of your following; it's about smart, strategic moves that retain sales within your artistic domain. From promoting personal services to navigating affiliate programs, this episode is a treasure trove of practical advice for both established artists and newcomers. Join us as we reveal how to make affiliate marketing work for you, allowing your content to not only attract clients but also to generate a steady income stream.

Finally, we explore the gold mine of affiliate links in the beauty industry through my personal narrative of financial transformation during the pandemic lockdowns. Learn how to seamlessly integrate these links into your services, creating an effortless shopping experience for your clients while padding your wallet with extra earnings. Whether you're touching up a client's hair or teaching a makeup class, we discuss the convenience and benefits of leveraging affiliate marketing to its fullest potential. So grab your brushes and tune in—this conversation is a game-changer for beauty pros looking to level up their digital prowess and financial savvy.

How to sell retail without ever buying stock! Free online seminar coming April!

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Behind the Glam: Sarah Laidlaw's Remarkable Rise as Priceline's Hair and Makeup Director25 Mar 202401:49:34

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In this episode of The Makeup Insider Podcast, join Sarah Laidlaw, a prominent figure in the world of hair and makeup, as she offers a candid look into her journey from a hairdresser to freelance artist to leading the hair and makeup direction at Priceline.

Sarah shares firsthand experiences from her career, including insights into fashion photo shoots and the balance between client demands and creative expression. 

With an outstanding career that spans 30 years, Sarah has her own unique style for which she has become renowned: classic beauty with a contemporary edge. Sarah’s work reflects an artistic sensibility, which coupled with her attention to detail, produces a ceaselessly stellar result. 

She effortlessly walks the line between commercial polish and editorial strength and is equally in her element creating everything from subtle, minimal looks to radical transformations. “The transformative ability of hair and makeup is what excites me! I adore both the simplicity of effortless, natural looks right through to big, couture, sculptural shapes.”

Sarah is also 3 x Australian Makeup Artist of the Year.  AHFA Make-Up Artist of the Year 2017, and MAGAP Make-Up Artist of the Year 2018 & 2020. 
In addition, a series of makeup awards-

3 x NSW Make-Up Artist of the Year - 2018, ’19 & ‘20

3 x Event/Bridal Make-Up Artist of the Year - 2018, ’19 & ‘20

2 x Beauty Makeup Artist of the Year - 2018 & ‘20

Editorial Makeup Artist of the Year -2020

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"How to Create a Social Media Strategy and Why You Need One with Mariah from Content Queen" 11 Mar 202400:59:31

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Unlock the secrets to a powerful social media presence with Mariah from Content Queen, who joins Vanessa to talk content strategy.

What we talk about:
- Overcoming Common Business Challenges: Finding the Best Time to Post and Staying Consistent
- Mixing Up Your Content: Not Just Sticking to Instagram
- Using Data to Shape Your Content and Bring in the Right Audience
- Making the Most of Your Content: Tips from Real Experiences
- Engaging Your Audience with Stories and Monthly Themes
- Turning Followers into Fans: Sharing Helpful Content
- Using Hashtags and Tools to Get More Insights


Meet Mariah MacInnes, the brains behind Content Queen. She's not your average digital nomad, Mariah's a storyteller, content marketing strategist, and big visionary with a mission to inform and educate. With over 8 years in marketing and a background in Journalism and PR, Mariah's no stranger to the world of social media marketing, podcasting, blogging and writing (well - let's just say all things content).

Content Queen is a content marketing agency and educational business for online business owners and entrepreneurs.

Website: www.contentqueenmariah.com 

Instagram (Content Queen): https://www.instagram.com/contentqueenmariah/ 

Instagram (Mariah): https://www.instagram.com/mariah_contentqueen 

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Breaking into Beauty: The Justin Henry Story from Artist to Global Director26 Feb 202401:37:11

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When the colours of a makeup palette meet the highs and lows of a dynamic career, you get the inspiring story of Justin Henry.  I had the pleasure of sitting down with this renowned makeup artist and hairstylist to talk about his journey—from working on music videos in Melbourne to becoming Creative Director for Maybelline.

In this episode, Justin shares how his natural talent for beauty evolved into a celebrated career. He didn’t just navigate the industry—he helped shape it, blending resilience with creativity every step of the way. From his early days using Max Factor's iconic Panstick to adapting to the rise of social media, Justin reflects on the evolution of beauty and branding through his unique lens.

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How Liz Tieu Transitions from the Salon Floor to Live TV. 12 Feb 202401:10:53

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In this episode of The Makeup Insider, we're joined by the incredibly talented Liz Tieu — Sydney-based hairdresser and makeup artist — as she shares her inspiring journey from studying business to becoming a powerhouse in the styling industry.

Liz takes us behind the scenes of her career transformation: from eager apprentice to salon owner, and from backstage glam to TV screens across the nation. With a salon full of loyal clients, a growing online presence, and a portfolio that includes working on shows like X Factor, Liz proves that with determination and heart, anything is possible.

We chat about:

  • How a single DM turned into a career-defining opportunity
  • The daily hustle of running a busy salon and juggling creative projects
  • Her mentors and the pivotal advice that shaped her path
  • What it’s really like working behind the scenes in TV production
  • Finding harmony between a fast-paced career and family life

Whether you're just starting out or deep into your own beauty journey, Liz’s story is a powerful reminder that your big break could be one message away.

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How to get more clients in and hit your 2024 income goals with Nicki from The Digital Exchange.29 Jan 202400:56:12

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Host: Vanessa Barney @the.makeupinsider

Guest: Nicki from The Digital Exchange

Episode Focus:
- Mastering digital marketing essentials for the beauty industry
- Capturing target market attention and boosting income milestones

Key Points:
1. **Pinpointing Dream Clients:**
   - Art of identifying and attracting ideal clients
   - Understanding digital arenas where they gather

2. **Traffic Generation:**
   - Niche down and simplify the booking journey
   - Utilizing local SEO for makeup artists

3. **Google Analytics Power:**
   - Tracking progress and optimizing strategies
   - Emphasizing location in online presence

4. **Building a Consistent Brand:**
   - Separate websites for different services
   - Leveraging sharp SEO practices

5. **Online Presence Strategies:**
   - Curating a compelling portfolio
   - Embracing passion projects and collaborations

6. **Client Management Tools:**
   - Streamlining with Dubsado and Calendly
   - Focus on client satisfaction and business growth

**Closing Insights:**
- Strategies for landing desired jobs
- Effective pitching and feedback embracing

**Blueprint for Success:**
- Professional, thriving beauty business
- Tech tools for streamlined client management

Traffic & Sales Planner + Guide

https://www.thedigitalexchange.co/traffic

Facebook Ads Starter Checklist

https://www.thedigitalexchange.co/facebook 

SEO Made Easy (SEO Course)

https://missmarketing.com.au/smewaitlist

 Facebook Ads Training and Workshops

https://www.thedigitalexchange.co/facebook-and-instagram-ads-training

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Navigating the European Bridal Scene with Casey Malady27 Nov 202301:18:11

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The Makeup Insider is a fortnightly podcast exploring the life and career of makeup artists, hosted by freelance MUA Vanessa Barney. Meet Casey Malady, a Melbourne based hair and makeup artist. 

Topics covered:

  • Wedding Season in Europe: Casey shares her invaluable insights and tips on how to navigate the wedding season in Europe. From dos and don'ts to quoting for travel and what to pack, Casey spills all the secrets to ensure a successful and stress-free wedding season abroad.
  •  Fabulous Career Highlights: Casey's career has been nothing short of amazing. She was a part of the creative team for Napoleon for two years, where she had the opportunity to work on incredible photo shoots and fashion weeks. Tune in to hear all about her experiences and the fun she had with makeup!
  • Advice from a Pro: If you're inspired by Casey's journey and have burning questions about the industry, don't hesitate to reach out to her. She's open to answering your queries and providing guidance. Just give it a go and slide into her DMs!

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From Young Hairdressing Prodigy to Global Makeup Icon: Rae Morris on Innovation, Collaboration, and Resilience02 Sep 202401:46:14

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Ever wondered what it's like to transition from an 11-year-old hairdressing prodigy to a celebrated makeup artist? Join us as we chat with Rae Morris, whose journey from owning a salon by 18 to battling carpal tunnel syndrome opened new doors in the world of makeup artistry. From her groundbreaking collaborations with plastic surgeons to her ventures in designing innovative makeup brushes, Rae's story is a testament to resilience and creativity.

Teaching without formal training and learning from drag queens while battling self-doubt—Rae Morris's journey is as thrilling as it is inspiring. We'll delve into her experiences of assisting in the industry, the psychological aspects of working with clients, and the invaluable lessons learned from legendary artists like Richard Scharah. Find out why mastering both hair and makeup can be a game-changer and how maintaining humility and collaboration can propel you to new heights in the beauty world.

Globetrotting from the disciplined runways of Paris to the accessible fashion shows in Sydney, Rae gives us an insider look at the global makeup industry. We'll discuss the art of social media branding, the meticulous preparation behind mood boards, and the intricate process of developing makeup brushes with Japanese artisans. Whether you're an aspiring makeup artist or a seasoned pro, this episode is packed with actionable insights and stories that will both educate and inspire.

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Redirecting your MUA Career and Reaching Out for Opportunities with Celeste Speziale. 15 Nov 202301:06:57

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The Makeup Insider is a fortnightly podcast exploring the life and career of makeup artists, hosted by freelance MUA Vanessa Barney. Meet Celeste Speziale, makeup artist, hairdresser, and beauty therapist based in Melbourne.

In this episode, Celeste shares her experiences of getting lost in her makeup career and how she is redirecting it. 

Topics covered include:

1. Mindset Matters: Understanding the impact of a positive mindset on professional growth.


 2. Continuous Learning: The significance of being open to acquiring new skills and staying updated in the ever-evolving beauty industry.


 3. Networking and Collaboration: The value of reaching out to others and offering your skills for mutual benefit.


 4. Service-Oriented Approach: Focusing on how your skills can contribute to helping others in the industry. 

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Rising to the Top: Camilla Leary's Journey to The Voice HOD and the Valuable Lessons Learned along the way. 30 Oct 202301:49:38

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In this episode of The Makeup Insider, host Vanessa Barney sits down with Sydney-based hair and makeup artist Camilla Leary. With experience spanning multiple genres and industries, Camilla offers a fascinating glimpse into her diverse and successful career.

Episode Highlights:

  • Camilla's unique perspective on e-commerce jobs and why she finds them engaging rather than mundane
  • Her meticulous approach to detail and continuous self-improvement through analyzing her own work and that of others
  • The leadership philosophy that prioritizes elevating her team members
  • The unexpected opportunity that led to her work on The Voice
  • Her journey from initial opportunity to interviewing with the executive producer and ultimately securing the Head of Department role

Camilla's story demonstrates the value of versatility, attention to detail, and a positive attitude in building a successful career in the makeup industry. Her experiences working across different sectors offer valuable insights for both established professionals and those just starting their journey in the field.

This episode provides inspiration for makeup enthusiasts, aspiring artists, and anyone interested in the behind-the-scenes workings of the industry, highlighting how embracing opportunities and maintaining a growth mindset can lead to remarkable career achievements.

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Kerrie Stanley: Exploring Vulnerability in the Creative Industry as a Multifaceted Artist – Makeup, Hairdresser, Wigs, Millinery, and Product Creator.25 Sep 202301:15:40

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The Makeup Insider is a fortnightly podcast exploring the life and career of makeup artists, hosted by freelance MUA Vanessa Barney. "Meet Kerrie Stanley: The Multifaceted Creative Extraordinaire – Makeup Magician, Hair Guru, Wig Wizard, Millinery Maven, and Innovative Creator.

Key Takeaways:

Tackling Creative Butterflies: Kerrie's here to remind us that no matter where we stand on our creative journey, those nagging anxieties and self-doubts are universal. Yet, with experience, we get better at taming them. So, for all you budding and starry-eyed creators out there, remember to toughen up and not let criticism hit too close to home. Easier said than done, but it's the key to keep pushing ahead.

 Crafting Your Creative Crew: One of Kerrie's most treasured nuggets of wisdom is the importance of choosing your creative companions wisely. Being surrounded by inspiring and supportive souls can ignite the flames of our creativity and propel us to greater heights. Don't be shy about showing your vulnerable side and reaching out when you need a hand. Together, we can conquer hurdles and evolve as artists.

Creating Emotional Connections: Kerrie's parting thoughts struck a deep chord with me. She stressed that, in the grand scheme of things, it's not just about the art we craft; it's about the emotions we evoke and the impact we have on people. As creators, we possess the enchanting ability to stir emotions and touch lives through our work. So, let's strive to make a positive difference and etch our mark in the hearts of our audience."

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Makeup Artist to CEO: Navigating the Business Side of the Industry with Jade K.11 Sep 202301:22:11

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The Makeup Insider is a fortnightly podcast exploring the life and career of makeup artists, hosted by freelance MUA Vanessa Barney. This week: Getting personal with Makeup artist Jade Kisnorbo, known as Jade K, has carved out a diverse and successful career in the industry. 

Based in Melbourne, Australia, she has worked on various projects, from Wellness Australia to Grand Prix races, and has had the privilege of collaborating with celebrities. What distinguishes Jade is her unwavering positive mindset and infectious upbeat energy.

Key takeaways:

  • The Power of Mindset
  • Persistence and Support Breed Success
  • Overcoming Judgement in the Industry
  • Block Out the Noise and focus on your path. 
  • Stepping into the CEO role in your business.

In essence, Jade Kisnorbo's journey in makeup artistry is a testament to the power of mindset, persistence, and a strong support network. Her story serves as an inspiration for aspiring makeup artists, showing them that with belief in themselves, openness to new experiences, and the right people by their side, they can create their own unique path to success in the industry.

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Portfolio Tips and On-Set Advice by Founder & Creative Director Justine from Malone & Co.28 Aug 202301:15:56

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The Makeup Insider is a fortnightly podcast exploring the life and career of makeup artists, hosted by freelance MUA Vanessa Barney. This week: Getting personal with Creative Director and founder Justine from Malone Co. 

Justine shares insights into the role of a creative director and how it relates to makeup artists. 


Key takeaways:
•Portfolio building tip, what clients look for in a folio. 
•On-set advice, what's expected of a MUA on set. 
•Breaking into the industry. 
Don't miss this informative and inspiring conversation!

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Sarah Tammer's Journey from Hairdresser to Vogue Makeup Artist, and Her Debut in the World of Cinema with Chris Hemsworth.14 Aug 202301:14:28

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The Makeup Insider is a fortnightly podcast exploring the life and career of makeup artists, hosted by freelance MUA Vanessa Barney. This week: Getting personal with Sarah Tammer, from Sydney! Get ready to be impressed by her incredible journey.

Key Takeaways 

1: Embrace Vulnerability & Reach Out 

Sarah spilled the tea on the power of transparency and leaning on others when the going gets tough. Need a hand? Seek advice? Connect with your fellow makeup aficionados! Remember, rough patches happen to all of us. By sharing our ups and downs, we create bonds that last a lifetime.

2: The Magic of Face-to-Face Connection 

In a world buzzing with technology, Sarah reminds us to cherish real-life connections. There's nothing like the warm fuzzies you get from being right there with someone. Let's put down our screens and soak in the love, healing, and good vibes that only 3D interactions can bring.

3: Embrace the Doubt, Slay the Self-Doubt 

Even makeup marvels like Sarah have moments of self-doubt. Those quiet times? They happen to the best of us. But guess what? Doubting yourself is as natural as rocking a fierce contour! Instead of letting it define us, let's use those moments to rise, grow, and glow even brighter.

Sarah's candidness left me shook and ready to take on the makeup universe! Let her pearls of wisdom fuel your passion for all things makeup. 

 

Sarah’s links and codes.

Cannabella

Discount code: sarahtammer25

Lepaar 

25% Discount 

Code: sarahtvip 

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A MUA's Journey: Helen Dowsley on Reality TV, Rockstars & Resilience.31 Jul 202301:40:00

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The Makeup Insider is a fortnightly podcast exploring the life and career of makeup artists, hosted by freelance MUA Vanessa Barney. This week: Getting personal with Helen Dowsley

Helen is a makeup artist and hairstylist who predominantly works in the reality television industry. She has had a successful career and has worked on popular shows such as The Bachelor and F Boys, as well as with celebrities like Robbie Williams, Ed Sheeran, and Katy Perry.

What You'll Learn:

  • Helen's incredible 30-year journey from aspiring artist to industry professional
  • The power of community in the competitive beauty world
  • Why continuous education remains crucial even decades into your career

  • How unexpected encounters can lead to career-defining moments

Here are three takeaways you won't want to miss

Find Your Tribe:

Helen emphasised the importance of surrounding yourself with like-minded individuals who truly understand and appreciate your creative spirit. When you find your people, you'll feel seen, heard, and supported. So don't be afraid to seek out those who share your passion and build a network of fellow artists who inspire you every day.

Never Stop Learning: 

With over 30 years of experience under her belt, Helen reminded us that even seasoned professionals can still learn something new every day. No matter how much you think you know, there's always room for growth and improvement. So stay curious, stay open-minded, and never stop seeking opportunities to expand your skills and knowledge.

Embrace Opportunities: 

Helen's story is a testament to the power of seizing opportunities when they arise. She shared a fun anecdote about a chance encounter that led to a career-changing opportunity. So always be ready to say "yes" to new experiences, even if they seem unexpected or out of your comfort zone. You never know where they might lead you!

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How to go from Makeup Artist to Makeup Brand Owner with Louise from Lou Lou Lips.17 Jul 202300:55:32

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In this episode of the Makeup Insider podcast, Vanessa interviews Louise from Lou Lou Lips, a makeup artist who has been in the industry for 10 years and recently had a baby. Louise discusses her journey from taking a makeup course to starting her own brand, Lou Lou Lips, which includes recyclable packaging for her lashes. She primarily works in the fashion shoot space and does some bridal work as well. 

 

What you’ll learn:

  • The importance of building a reliable MUA community.
  • Career growth through hard work.
  • How Lou created her makeup brand.
  • Balancing motherhood and creativity.
  • Trusting the makeup process.
  • No such thing as overnight success. 

Vanessa and Lou stress the importance of working quickly and efficiently in the shoot space. They explain that time is of the essence, and being slow can cause delays that affect the entire team. With high-pressure situations and big budgets at stake, it's crucial to learn how to work quickly and effectively to succeed in this field. Lousie also highlight the significance of having a community of makeup artists who can cover for each other in case of emergencies.

So whether you're a makeup artist just starting out or you're looking for some tips to take your career to the next level, this episode is for you! Tune in to hear Louise's story and learn how you can achieve your makeup goals.

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How to  Assist in the Makeup Industry: Tips and Tricks with Emma Chaisty & May Vl.03 Jul 202301:41:49

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In this episode of "The Makeup Insider," host Vanessa Barney is joined by makeup artists Emma and May to discuss all things assisting in the industry. 

We discuss the dos and don'ts of assisting, the importance of being a support system for your mentor, and the rewards of pursuing a career in makeup.

Here are my top three takeaways from this episode:

  • Read the room: As an assistant, it's important to be aware of your surroundings and the vibe on set. Don't go in with a preconceived notion of what you should be doing. Instead, take cues from your mentor and be open to adapting to their needs.
  • Be a support system: Being a creative can be mentally and physically exhausting. As an assistant, it's your job to be a source of support for your mentor. This means being positive, low maintenance, and offering help wherever you can.
  • Pursue your passion: Makeup and hair is a rewarding career, but it's also tough. If you're thinking about pursuing a career in this field, give it a go, but also have a backup plan. Stay in your own lane and don't compare yourself to others. Remember, there's a client for everyone.

I hope you all enjoy this episode as much as I did. Don't forget to rate and subscribe to The Makeup Insider podcast so you never miss an episode. Thanks for listening!

Product mentioned -  Fabulous Mascara 

Free shipping code FABTMI 

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Overcoming Imposter Syndrome in the Makeup Industry, with Fashion MUA Phoebe Fever19 Jun 202301:30:02

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In this episode of the Makeup Insider, host Vanessa Barney interviews hair and makeup artist Phoebe Fever, who predominantly works in fashion and advertising. Phoebe talks about how her father, who is a photographer, inspired her to pursue a career in hair and makeup. 

 

Phoebe offers valuable advice to aspiring makeup artists. She emphasises the importance of having a fresh and open mindset and being a positive energy on set. Phoebe also highlights the significance of building connections with people and being passionate about collaborating with them. However, she cautions against becoming too focused on pleasing others and neglecting one's own boundaries. Instead, she advises knowing one's strengths and letting one's work speak for itself. She suggests that makeup artists should try to put themselves in front of people they want to work with, even if it means starting small and gradually working their way up. Ultimately, the key to a successful career in makeup artistry is to strike a balance between being a good collaborator and knowing one's own worth.

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Brisbane to Paris: Stoj's Journey to Celebrity Makeup Artist and Insights from Working with Pat McGrath12 Aug 202401:20:06

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Ever wondered what it takes to ascend to the top tiers of the makeup industry? Join us as we sit down with Stoj, a makeup artist whose 22-year journey spans continents and couture runways. From her humble beginnings in Brisbane to the high-fashion scenes of New York and Paris, Stoj’s story is a testament to passion, resilience, and the power of seizing opportunities. She candidly shares how an inspiring encounter with the legendary Pat McGrath became the launchpad for her career in high fashion, emphasising the importance of confidence and serendipity in shaping a successful path.


This episode is a goldmine of insights into the makeup world:

  • Featuring Stoj’s extraordinary experiences working with Pat McGrath's team in Paris, tackling the rigorous demands of 32 shows per season, and transitioning from body makeup to working with top models. 
  • Stoj also reflects on the camaraderie among renowned makeup artists.
  • The strategic moves for securing a US visa. 
  • The bittersweet decision to leave Pat’s team for new horizons. 

Whether you're an aspiring makeup artist or simply fascinated by the beauty industry, Stoj’s journey offers invaluable lessons about dedication, teamwork, and the pursuit of one's dreams.

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Part 2 Bridal deep dive with Megan Harrison & Kellsie Bain.06 Jun 202301:03:55

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The Makeup Insider is a fortnightly podcast exploring the life and career of makeup artists, hosted by freelance MUA Vanessa Barney. This week: Getting personal with Megan Harrison  and Kellsie Bain both successful bridal makeup artists. 

 

Megan is based in Melbourne and has been a hair and makeup artist for 14 years. 

 

Kellsie is a Sydney MUA currently based in California. She has been doing makeup for 10 years.

 

What we talk about:

  • Destination weddings 
  • Setting rates
  • Kit go to products
  • Dealing with rejection 
  • Term & Conditions 
  • Tips for avoiding weekend burn out
  • How to promote yourself 
  • Touch up kits 


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Part 1 Bridal deep dive with Megan Harrison & Kellsie Bain.22 May 202300:48:38

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The Makeup Insider is a fortnightly podcast exploring the life and career of makeup artists, hosted by freelance MUA Vanessa Barney. This week: Getting personal with Megan Harrison and Kellsie Bain both incredibly successful bridal makeup artists.  

Megan is based in Melbourne and has been a hair and makeup artist for 14 years. 

Kellsie is a Sydney MUA currently based in California. She has been doing makeup for 10 years. 

What we talk about:

  • Enquiry process
  • Minimum call-out fees 
  • Travel fee’s
  • Trial process
  • How Megan & Kellsie get their work  

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Legal Must-Knows for Freelance MUAs with Davina from The Mumpreneur Lawyer. 08 May 202300:43:37

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The Makeup Insider is a fortnightly podcast exploring the life and career of makeup artists, hosted by freelance MUA Vanessa Barney.This week: Getting personal with Davina from The Mumpreneur Lawyer.

Davina specialises in working with women Entrepreneurs.  

What we talk about:

  • What legal requirements should a freelance MUA have in place?
  • How do they put these in place?
  • Terms & conditions - contracts.
  • Insurance 
  • Unpaid invoices

This is a must-listen for all MUA’s. 

 Connect with Davina

 The audio in this podcast and any show notes are for your education only and are not a substitute for independent professional legal advice. Any use or reliance on this information is at your sole risk. We strongly recommend that you obtain independent professional advice before making any decisions or taking steps towards reliance on our information. 

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From Corporate to Creative: Zoe Karlis on Fashion, Motherhood & Finding Her Element.25 Apr 202301:20:16

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The Makeup Insider is a fortnightly podcast exploring the life and career of makeup artists, hosted by freelance MUA Vanessa Barney. This week: Getting personal with Melbourne hair and MUA Zoe Karlis.

Growing up in a salon Zoe was exposed to beauty from a young age. Taking a traditional path after finishing school she completed a Business and Marketing Degree then worked in the corporate world.

After reading the book by  Ken Robinson, The Element, Zoe took the plug and completed a Hair and Makeup course while living in London. 

Zoe has never looked back; she has worked on National/International Fashion Weeks, major Aussie Fashion Campaigns  and inspiring celebrities like Brene Brown and Florence Welch. 

Zoe is a mother of two beautiful boys, she talks about the juggle of motherhood and her passion, Makeup. 

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Part 2. Julia Green and Penny Antuar go deep into Rates.10 Apr 202301:18:43

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The Makeup Insider is a fortnightly podcast exploring the life and career of makeup artists, hosted by freelance MUA Vanessa Barney. This week: Getting personal with Julia Green & Penny Antaur about RATES!

With rates being a sticky point for a lot of MUA’s, Jules and Pen explain their processes for quoting jobs. 

Both artists have different approaches for quoting jobs but both are effective and work for them.

Part 2: Answers Listeners' Questions, coming out next week. 


 

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Part 1. Julia Green and Penny Antuar go deep into Rates.03 Apr 202301:03:18

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The Makeup Insider is a fortnightly podcast exploring the life and career of makeup artists, hosted by freelance MUA Vanessa Barney. This week: Getting personal with Julia Green & Penny Antaur about RATES!

With rates being a sticky point for a lot of MUA’s, Jules and Pen explain their processes for quoting jobs. 

Both artists have different approaches for quoting jobs but both are effective and work for them.

Part 2: Answers Listeners' Questions, coming out next week. 


 

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Breaking Into Fashion: Chloe Borella on Campaign Shoots, E-Comm, and What MUAs Need to Know27 Mar 202300:35:51

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The Makeup Insider is a fortnightly podcast exploring the life and career of makeup artists, hosted by freelance MUA Vanessa Barney.

This week: Getting personal with Senior E-commerce Photography Co-ordinator at the Just Group Chloe Borella.

Chloe manages Portmans, Dottie, Just Jeans, Jacqui E, Jay Jays & Smiggle. She specialises in art direction, production, set design, talent management, and styling to produce beautiful images. 

What we talk about:

  • Who books creative talent
  • The difference between e-comm, content and campaign shoot. 
  • Her experience on Witchery campaign shoots
  • Tips for making it in the fashion world
  • What she looks for in an MUA

If fashion is a world you aspire to work in Chloe gives invaluable insight into the campaign planning process of fashion labels along with working in e-commerce. 


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From Lord of the Rings to Celebrity Glam: By Normie's Two-Decade Journey in Hair & Makeup13 Mar 202301:32:42

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I chat with Sydney-based MUA & hairdresser By Normie, whose two-decade career started in New Zealand. From working on Lord of the Rings to glamming Aussie stars like Sophie Monk and Jesinta Franklin, Normie shares epic stories and career wisdom.

We cover:

  • From hairdresser to MUA
  • First makeup gig on Lord of the Rings
  • Working with top media personalities
  • Advice for aspiring artists

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From Architecture to Makeup Artistry: Giuliana Corallo’s Journey to Becoming a Full-Time MUA27 Feb 202301:06:45

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In this inspiring episode, I chat with Giuliana Corallo, a Melbourne-based makeup artist who made a bold career pivot from architecture to beauty. Although she always loved makeup, Giuliana initially pursued a degree and career in architecture. However, her passion for makeup couldn't be ignored, and in 2020 she started building her kit and clientele. By July 2022, she left her full-time job to pursue makeup artistry full-time — and she’s never looked back!

We cover:

  • Giuliana’s journey from architecture to makeup artistry
  • The challenges and wins of going full-time as a freelance MUA
  • Her experience working with bridal and event clients
  • Behind-the-scenes stories from Melbourne Fashion Shows
  • Tips for building a kit and establishing a strong client base

Whether you're thinking about a career switch or looking for insights on making it in the beauty world, Giuliana's journey will inspire you. 

 

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From Salon Floor to Celebrity Glam: Fo Hatzis on Breaking Into the Celebrity Market & Career Advice for MUAs.13 Feb 202301:26:05

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The Makeup Insider is a fortnightly podcast exploring the life and career of makeup artists, hosted by freelance MUA Vanessa Barney.

This week: Getting personal with Melbourne based celebrity makeup artist & hairdresser Fo Hatzis, shares her career path. From working on the salon floor to working as a personal hair & MUA to:

  • Nigella Lawson (My kitchen rules & Nigella’s American Book Tour)
  • Shaynna Blaze (The Block)
  • Sonia Kruger (So You Think You Can Dance)
  • Danii Minogue (Australia’s Got Talent) 
  • Amanda Keller (Talking Bout My Generation) 

Other clients: Fifi Box, Sophie Monk.

Fo is a warm talented MUA who gives great advice for working in the celebrity market. 

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Unlocking the Secrets to a Successful Test Shoots with Ashleigh Carpenter 01 Jul 202400:50:28

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Keeping Your Makeup Portfolio Interesting and Up-to-Date

Guest: Ashleigh Carpenter @ashleighcarpenter

Topic: The importance of testing in the makeup industry and the collaborative effort behind creating stunning portfolio images.

Episode Highlights:

1. The Art of Testing:

Overview: How creatives come together to produce breathtaking, portfolio-worthy images without commercial constraints.

  •  Ash’s Personal Experiences: Emphasising the critical role of frequent testing, especially for beginners.
  •  Benefits: Filling stylistic gaps and staying relevant, even for seasoned professionals.


2. Dynamics of Creative Control:

  • Fashion Shoots: Exploring the seamless blend of talents among makeup artists, stylists, and photographers.
  • Collaborative Process: From garment selection to the final makeup touches, each step is a collaborative effort.
  • Unique Opportunities: Test shoots offer makeup artists a chance to exercise more creative input, especially when organizing the shoot themselves.


3. Practical Tips for Makeup Inspiration and Planning:
Tools and Resources:

  • Pinterest: Using it too organise mood boards and create cohesive storyboards.

Financial Aspects:

  • Cost Management: Discussing who should cover costs for studio space, equipment, and meals.
  • Networking Strategies.
  • Effective Networking: Strategies for connecting with potential collaborators.
  • Presenting Your Vision: The importance of a clear vision to make your project compelling.

Conclusion:
Comprehensive Understanding: Gaining insight into the collaborative processes and strategic planning essential for successful makeup shoots.



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International MUA Cass Lusi, talks overseas bridal & more. 05 Dec 202201:14:33

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The Makeup Insider is a fortnightly podcast exploring the life and career of makeup artists, hosted by freelance MUA Vanessa Barney. This week: Getting personal with International Makeup Artist Cassandra Lusi.

Cass didn’t start out wanting to be a MUA, I would say she is an accidental MUA and a fab one at that. Doing her first makeup course 9 years ago she has gone from strength to strength with her pulled back glowy style and her infectious personality.

What we talk about:

  • Going freelance from her career as an Accountant
  • Developing her style
  • Working overseas as an international MUA
  • Quoting overseas bridal hair and makeup
  • Launching The Beauty Index
  • Kit favourites
  • Self-doubt

 

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Miss Marketing Nicki Sciberras talk SEO and Facebook Ad's for MUA's.21 Nov 202201:03:14

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The Makeup Insider is a fortnightly podcast exploring the life and career of makeup artists, hosted by freelance MUA Vanessa Barney. This week: Getting personal with Nicki Sciberras, who is a marketing expert specialising in SEO & Facebook Ads.

Nicki is a Digital Marketing Strategist and Founder of Miss Marketing in Sydney, she helps business owners generate more enquires at the lowest cost possible.

 

What we talk about:

  • SEO what is it
  • How can SEO work for a MUA
  • How to implement SEO
  • Facebook Ad’s
  • How Facebook Ad’s can benefit a MUA
  • How to implement Facebook Ad’s


Links

Traffic & Sales Planner + Guide

https://www.thedigitalexchange.co/traffic 

Facebook Ads Starter Checklist

https://www.thedigitalexchange.co/facebook

 SEO Made Easy (SEO Course)

https://missmarketing.com.au/smewaitlist

 Facebook Ads Training and Workshops

https://www.thedigitalexchange.co/facebook-and-instagram-ads-training

 

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In the Hot Seat: Vanessa Barney on Her 20-Year Journey in the Beauty Industry.09 Nov 202201:58:28

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The Makeup Insider is a fortnightly podcast that delves into the life and career of makeup artists, hosted by freelance MUA Vanessa Barney. This week, the tables are turned! Fellow MUA Julia Green steps in as host, putting Vanessa in the spotlight.

Vanessa’s journey in the beauty industry began early—she knew from a young age what she wanted to do. Starting her career as a hairdresser at just 17, she has since amassed over 20 years of experience. Today, she works as a freelance makeup artist, specializing in advertising, fashion, e-commerce, and events.

Listen to Vanessa’s journey.


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Penny Antuar: incredible self taught Brisbane MUA talks career, working with Fenty, her brand Kitology and goes deep into Assisting do and don't.24 Oct 202201:48:18

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The Makeup Insider is a weekly one-on-one podcast exploring the life and career of makeup artists, hosted by freelance mua Vanessa Barney. This week: Getting personal with Brissy MUA Penny Antuar.

Penny is a beauty therapist turned MUA who works in Brisbane. Her career began in Perth where she taught herself makeup on her bestie while still at school. In this podcast Penny will teach you the art of asking.

What we talk about:

  • Her fashion week experience.
  • Working for Fenty. 
  • Starting her brand Kitology
  • Assisting do's and don’ts.
  •  Her fabulous career, to where she is now. 
  • The art of asking. 

 

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Lessons from My First E-Comm Job: Mistakes, Nerves, and Overcoming Anxiety.17 Oct 202200:28:48

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This weeks episode is a little different, you its just me talking about my first E-comm experience and all the mistakes I made. 

What I share:

  • The 3 mistakes I made on my first E-comm job
  • How nervous I got before a job
  • How anxiety affected my ability to do makeup

Have a listen and let me know if you share any of my experiences.

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Lead E-Comm Stylist Owen Holloway gives MUA's the on-set & getting booked lowdown.10 Oct 202200:41:27

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The Makeup Insider is a fortnightly podcast exploring the life and career of makeup artists, hosted by freelance MUA Vanessa Barney. This week: Getting personal with Owen Holloway, who is the lead stylist at major Australian fashion retailer.

Styling is a role Owen fell into. His manager saw his potential and put him forward for the role. Starting out styling mannequins then progressing onto models, then moving overseas to work in Top Shop, New Look then on to freelancing. On his return to Australia, he worked for Cotton On Group and Myer. Owen offers a wonderful insight into E-comm.

What we talk about:

  • How the day runs in E-comm
  • His preferred hair and makeup E-comm look
  • Booking MUA’s
  • Insta vs web portfolio - work he looks for in a folio
  • Red flags as to why he wouldn’t book a MUA
  • How long a MUA should take
  • Why he wouldn’t rebook a MUA
  • How often to step in, on set for touch ups
  • Taking photos of the talent for social media

 

Insight into E-Comm presale.

Rates Guide

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Podcast Cheat Sheets 

Assisting Sign Up 

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Emily Perett Co-founder and CEO of zero plastic makeup brand Flavedo & Albedo shares how and why the brand was born.03 Oct 202200:27:08

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This week Vanessa interviews one of Flavedo & Albedo’s founders Emily Perrett.

Flavedo & Albedo a makeup brand born during covid to reconcile the founders love of makeup and their plastic landfill anxiety. 

The cosmetic industry is one of the bigger contributors of plastic waste in the world. Single use plastic from lids, palettes, pumps and custom bottles aren’t, or can’t be recycled.

Flavedo & Albedo products are packaged in aluminium, glass and sustainable timber, using zero plastic. 

Focusing on enhancing their customers appearance, Flavedo & Albedo is a curated selection of makeup staples and fun pops of colour. 

Professional Makeup Artist can register for a trade discount. Please get in touch with aleks@flavedoandalbedo.com

A huge thank you to Flavedo & Albedo for sponsoring Insight into E-comm, a online masterclass for MUA's. 

Sign up for Insight to E-Comm. 

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Content Producer Vicki Tsitos gives insight into breaking into the E-comm makeup industry.26 Sep 202200:38:46

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Content Producer Vicki Tsitos began her career in fashion as a visual merchandiser, before moving into a styling role. Under the guidance of a wonderful mention she became a Producing and has been doing it for about 2 years. 

What we talk about:

  • What a Content Producers role is 
  • How she schedules her MUA artist. 
  • How to break into to E-comm. 
  • Bridal verses e-comm makeup. 
  • How to reach out to a Producer.
  • Red flags as to why she wouldn’t book a MUA again. 

Links mentioned during the podcast. 

Insight into E-comm sign up

Newsletter 

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Ever wondered what a creative agent does or how to get one? Max from Max Management reveals all!15 Aug 202200:56:37

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The Makeup Insider is a fortnightly podcast exploring the life and career of makeup artists, hosted by freelance mua Vanessa Barney. This week: getting personal with Maxi from maxmgt_.

Becoming an agent was never in Maxi’s plan. With a performance background she fell in the niche market as an agent.

Maxi saw a gap in the market and Max Management was born this year. She represents creative talent, makeup artists, photographers, stylists, and videographers.

Busy comes first, then you get the agent!

Maxi

Key Takeaways

-        What an agent does.

-        Agency fees work and how they work.

-        Website & personalised email – do I need one?

-        Bridal work- should it be on my website?

-        How to get repped by an agent?

-        Portfolios & what should be in them.

-        Superannuation.

-        Skill vs personality when it comes to being a MUA.

New superannuation rules for freelancers – from the 1st of July 2022.

Find more information at these links.

ATO / SUPER INFO

ATO SUPER CALCULATOR to send to clients.

 

 

Rates Guide

Join TMI Email List 

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Podcast Cheat Sheets 

Assisting Sign Up 

 

 

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Model Jess Rae King, gives insight and tips from the other side of the makeup chair.01 Aug 202200:31:54

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This week we take a look at a different type of artist in our industry and  get personal with Aussie curve model, Jess Rae King.


In the industry for over 15 years, Jess is a curve model (aka plus size model) whose size 10/12 body challenged the ‘cookie cutter’ description of what a ‘standard’ model was, and has taken the modelling world by storm after winning a Melbourne Spring Fashion week modelling competition while at uni. Attributing her success to agent, Chelsea Bonner, Jess is a body-positive, confidence-building, mental health crusader.

Just earlier this year, Jess participated in the first ever, Curve Edit at Australian Fashion Week.  The event was the first runway of its kind, a dedicated show for models and fashion over an Australian size 10.

KEY TAKEAWAYS:

A DAY IN THE LIFE.

What was traditionally a juggle between being on set four to five days per week, plus content creation, plus media opportunities - has now transformed, thanks to the implementation and growth of social media, to a more balanced workload.
 
 With an agent for modeling and an agent for social media, Jess’ days, although chaotic, and different week-to-week, are manageable.
 
 “This week, I’m shooting here in Melbourne, but next week I’m shooting interstate. Last week was Fashion Week, so my feet really haven’t touched the ground. This job is ever changing. No two weeks are the same. That’s what’s drawn me to this industry, to this job. It’s so varied and always exciting.”
Jess Rae King
 

USING YOUR VOICE, FOR GOOD.

Modeling traditionally, is kind of like being a mannequin. Being told what to do, how to do it and not speaking out.
 
 However, as the world changes, so too does the audience. What audiences really crave is authentic content, a moral-compass type of idol, and a platform where they can follow along.
 
 What attracted Jess to the industry was the idea of being in front of the camera and using that platform, for good.
 
 “I was really early on to the adoption of Instagram so I you know spent a lot of my time talking about my history of body image and mental health and disordered eating and at the time that was really kind of like lapped up by the Internet, the world. I think people were really craving seeing some sort of authenticity and you know different body types and stories that they could relate to.”
Jess Rae King

TIPS FOR MUA’S.

Ever wanted to know what a model’s really thinking during your hair and makeup session? Jess tells us what she loves when she’s in the chair.

1. When the mua takes their time with skin prep.
 2. Getting to see and use new products.
 3. Learning about new techniques and styles.
 
 Jess’s tip for models? Be present when you’re in the makeup chair. Try not to be on your phone, as it’s a wonderful time to learn, and to pick up new skills.

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Kat Bardsley's Path from Admin to TV/Fashion Makeup Artist: Overcoming Anxiety and Self-Doubt. 17 Jun 202401:28:09

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Join us as Kat, Melbourne hair and makeup artist, shares her inspirational story of leaving an administrative job, moving to Melbourne, and diving into the world of makeup. Learn about the crucial steps she took, from gaining experience and reaching out to established artists, to becoming a hairdresser to be taken seriously in the industry. Kat's journey highlights the importance of building a network and addresses the mental health aspects of freelancing, providing valuable insights for anyone considering a similar path.

Managing her Mental Health as a Makeup Artist

Prepare to uncover the emotional and mental challenges faced by makeup artists, from managing stress and unexpected situations to overcoming anxiety and self-doubt. Kat shares relatable stories of navigating high-pressure moments, handling quiet times as a freelancer, and the significance of mutual support among peers. We dive into personal experiences of dealing with rejection, the power of positive feedback, and the necessity of balancing self-criticism with self-compassion.

What we talk about:

Career Transition: Hear firsthand accounts of Kat’s transition from an administrative job to the beauty industry.

Building Experience: Discover how Kat gained experience and networked with established artists.

Becoming a Hairdresser: Understand why Kat decided to become a hairdresser to be taken seriously in the industry.

Support Systems: Learn about the importance of support systems in balancing a demanding career with family life.

Continuous Learning: Kat emphasises the importance of continuous learning and growth within the industry.

Mental Health: Practical tips and heartfelt advice on managing a beauty career while maintaining mental health.

Professional Growth: Insights on professional growth and continuous learning within the beauty industry.

Balancing Act: The importance of balancing a demanding career with personal life and self-care.

Tune in for a rich discussion on the realities of transitioning to a career in the beauty industry, managing the challenges that come with it, and thriving both professionally and personally.

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Automation QUEEN Charlotte Isaac explains how to get back 4 hours a week, through Dubsado.18 Jul 202200:31:45

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The Makeup Insider is a weekly one-on-one podcast exploring the life and career of makeup artists, hosted by freelance mua Vanessa Barney. This week we take a look at a different type of artist, Automation-Queen, Charlotte Isaac.

Organised, tick. Talented, tick. Super friendly, tick. Meet Charlotte. An all-round organisational bada$$ who works with creative business owners to streamline their client communications.
 
 She talks us through why she’s obsessed with a tool called Dubsado (and she’s mildly confident you will be too!) that helps your business stay in motion.

Charlotte also provides an overview of Business tools available on her website, to help your business succeed.

Whether you’re just starting out or have been in the industry for a long time, tune in now, check out the key takeaways and subscribe for future podcasts below.
 
 KEY TAKEAWAYS:


 What Is Automation?
 

It’s cloning what you would normally do, without you having to do it.
 
 Let’s walk through an example for a bridal mua:
 

  1. Someone comes to talk to you about doing their wedding makeup
  2. You’ve got to make sure the date, time and location are organised
  3. You probably have to sort out some sort of contract, including requesting a deposit
  4. You might want to send them some information on how to get ready
  5. You might want to send the bride some skin care tips in the lead up to the wedding, and
  6. You might want to send them a reminder a week before the wedding.
     

There’s A LOT of information and organising that goes into a job, and while it’s different for everyone, what is clear is that automating those 6 steps above makes your job (and life) a whole lot simpler!
 
 One of the biggest time sucks for mua’s is responding to emails. Most of the time new clients are messaging on a weekend, when they’re free - but you’re likely at a wedding or have just worked for 8 hours and you’re exhausted, and don’t want to check your emails and craft a reply.
 
 Imagine having that all set up to automatically respond in your tone of voice, for you - without you having to lift a finger!?


 Why Dubsado?
 
 Dubsado helps your business stay in motion. You can build relationships, schedule appointments and streamline your projects from start to finish.
 
 Plus, it’s especially good for mua’s because:
1. It connects with Xero and QuickBooks (Accounting), Paypal, Square and Stripe (Payments), video conferencing apps, email providers and calendar apps.
2. You can try it for free for up to 3 clients - indefinitely! Yes, no lifetime payment needed.
3. You can request a client review a certain number of days after you finish working with them. Automating those pesky Google reviews and recommendations you hate asking for, but let's be honest, really need!
 
Ps. Yes, we totally acknowledge it’s an usual name. Fun fact: it’s run by a husband and wife, whose son used to run around their house going ‘dub - sa - do’, so that’s how they landed on the name ;)


 How Do I Start?

“I know it feels like a big job. You need to create a ch

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From Bedroom Studio to Global Glam: Serena Wyllie’s Journey to Becoming the ‘Queen of Glow’.04 Jul 202201:34:16

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The Makeup Insider is a weekly one-on-one podcast exploring the life and career of makeup artists, hosted by freelance mua Vanessa Barney. This week: getting personal with Serena Wyllie, makeup artist, Sydney-sider and ‘Queen of Glow’.

Growing up in a small country town, Serena established her business from her bedroom-turned-studio at the age of 16. From watching Chloe Morello on YouTube to travelling to the UK to complete a hair and makeup course. From completing Mia Connor’s mua masterclass, to Shannon William’s hair masterclass. And working her a$$ off travelling to remote locations in far North Queensland for gigs in between.
 

Whether you’re just starting out or have been in the industry for a long time, tune in now, check out Serena’s key takeaways and subscribe for future podcasts below.
 
 KEY TAKEAWAYS:


 BEING A SELF-STARTER.

 

Replacing her bed with a lounge in her bedroom-turned-studio at the age of 16, Serena charged $30pp for makeup appointments. Using makeup from Woolworths and a purple eyeshadow palette (which she somehow made to work for everyone), she didn’t let her location stop her from turning her passion into a career.
 
 Using her full-time job to fund higher-end products for her Kit, Serena began working on bridal clients during her weekends - with one wedding leading to another. Building her portfolio of clients and work, she officially launched her career as a full-time mua on her 18th birthday.
 
 A lot of perseverance in the face of rejection and setbacks, and a whole lot of initiative is what you need as an artist to make it.
 
 “I took a leap of faith and I never looked back.”
Serena Wyllie
 


 HOW DIFFERENT STYLES FIT.


 Not every brief is going to be the same, nor every client you work with. Understanding how to make a style work for you and how styles can be universally different across countries, is super important.
 
 For Serena, she completed her mua course in the UK in London. Where blow drys, ‘no-makeup’ makeup and red lips were the beauty standard. Fast forward to her time back in Australia, she quickly learnt that beachy waves (that ‘undone’ look) and bronzed cheeks were what everyone wanted.
 
 “That’s the thing with the industry. It’s like, you can never stop learning. Education is the best investment, try every six months to learn something new.”
Serena Wyllie

 

CAREER HIGHLIGHTS.

 

What are some of your highlights as an artist? Is it your favourite gig, your biggest client, your first real break?
 
 Serena’s includes a wedding she worked on in Beirut, Lebanon. With her mum born there, it was really special to be flown over by her client for their incredible wedding, where she got to spend time meeting family and cousins, some of which for the first time.
 
 She also proudly states that working with Zoe Foster Blake at the age of 20 changed her career. Opening her eyes to a whole new world of fashion, celebrities and makeup - Zoe continues to be an incredible mentor for Serena, helpin

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Instagram & Tik Tok content creator Claire Bridgett shares her story.21 Jun 202201:34:33

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This week: getting personal with Claire Bridgett, makeup artist and content creator.


 Inspired by beauty YouTube videos, Claire’s confidence in her natural makeup abilities sprouted early in her life. From doing friends' makeup to working at Mecca - she explains how her career unfolded.

Whether you’re just starting out or have been in the industry for a long time, tune in now, check out the key takeaways and subscribe for future podcasts below.
 
 KEY TAKEAWAYS:

TIKTOK: NO ONE WANTS PERFECT.

Claire gives us the lowdown on how to get high performing content on TikTok.
 
1. Make it quick - 15 seconds is what TikTok values, but it’s been proven that 7 seconds is really the sweet spot.

2. Use ‘trending’ soundtracks - if you use a song or sound that is popular, the algorithm recognises that and will increase the ranking of your post.

3. Create punchy one-liners (aka clickbait) - using words that grabs your audience's attention, to really draw them in to your content, and want to find out more.
 
 People want to see you be authentic, like you’re talking to your friends. If you’re not educational or entertaining, you just won’t make the cut.
 
 Scroll through your favourite TikTok accounts and take note of what they do well and what generates high engagement (likes, views and comments).

#1 RULE: IT’S ALL ABOUT THE CUSTOMER.

You know that saying, ‘the customer is always right’? Well, nothing rings more true when working in the makeup industry.

Claire confides she has a TikTok for artists looking to break into the industry (and work for Mecca), with her hot tip, to: focus on your customer.

“Yes, you need to be talented… but it’s not actually about your artistry skills. It’s really customers, customers come first, no matter what.”

Claire Bridgett

YES: KNOCKBACKS ARE HARD.

Chumbawamba sang it perfectly, when they said, “I get knocked down, but I get up again, you’re never gonna keep me down.”
 

In the minute of the rejection, it can, understandably, feel like the worst moment of your life. Claire said she felt like giving up many times in her career, but knew she wouldn’t be happy until she landed that next position.
 
 In our world, as an artist, you’ll be exposed to many types of knockbacks. But what really matters is how hard you work towards your goals and how resilient you can be in the face of a setback.
 
 “Kn

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Cruelty free and environmentally conscious Melbourne based bridal MUA Kate McCleary shares her story. 06 Jun 202201:41:06

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This week: getting personal with Kate McCleary, a cruelty free and environmentally conscious, hair and makeup artist.

Based in Melbourne, Kate understands the life of a mua is anything but straight and narrow. She starts off by telling us about a photo on her studio wall that is over nine years old and still one of her collection favs, boasting the importance of authentic collaborations, and why now is the time to ditch kits tested on animals and proudly join the cruelty-free artist community.

Whether you’re just starting out or have been in the industry for a long time, tune in now, check out the key takeaways and subscribe for future podcasts below.
 

KEY TAKEAWAYS:

CRUELTY FREE.

If you don’t already check the fine print on your products, today is the day you start.
 
 I want to be clear on the definitions, as it can be tricky to navigate the cosmetic industry when trying to be cruelty free (and vegan!).
 
 Cruelty free means that the product was developed without any tests on animals. Whereas Vegan means that the product does not include any animal-derived ingredients.


 Making a conscious effort to choose cruelty free products from early in her career, and as an avid vegan enthusiast, Kate understands how challenging it can be. Having an open mind, doing your research and supporting a brand whose ethos is the same as yours is key.
 
 Kate’s go-to research hub is crueltyfreekitty.com, an American site with a large database of cruelty-free cosmetics.

Her fav brands include: Illamasqua, Charlotte Tilbury, Hourglass, Chantecaille, RMS, Kevyn Aucoin, plus more.

“Over the years I’ve waved goodbye to some of my most beloved brands. Many have been bought out by larger non-cruelty free cosmetic houses and even more have started selling in China where animal testing is mandatory. However, as a vegan, I believe we can live our life without harming others, so that is exactly what I do. Plus, our industry is rapidly changing, so you have to be on top of it to truly be able to service your clients.”
Kate McCleary


 DESIGNING A LOOK.

As artists, we crave that creative flair in our work. Whether it’s testing a new kit or being given free reigns on a shoot.
 
 Consulting a new client is quite similar to the service space of tailoring. Kate  thrives in creative opportunities where she gets to design a look. With her bridal work, she can be quite creative - often working with pops of colour.
 
 It can be rare in our industry to bring the whole look to life - the hair, makeup, clothes and styling, something she loves being part of.
 
 “When you look after the bride's hair and makeup, you get that really cohesive look and you’re able to look after them for the whole day” says Kate.
 
Her  recommendation for those styling a full look? Practice, practice, practice! Practice on so many different types of people, different skin types, body shapes and hair types. Variet

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