By leveraging AI, businesses can achieve scalable, data-driven results that align with search engine updates and user behavior patterns, ultimately driving more organic growth.

Joining host David Bain to share strategies and tips on how to achieve this for your own website is Andreas Voniatis, Pam Aungst Cronin, and Victoria Olsina.

Social Search is becoming more prevalent, none so more than TikTok, so in this episode of the Majestic SEO Podcast we’ll discuss everything you need to know about TikTok SEO.

Joining host David Bain to talk us through the ins-and-outs of TikTok SEO is Alice Bull (founder of Gratified), Mathilde Høj (SEO Manager @ TRANSACT), and Isa Lavahun (Search Strategist and Trainer).

Each year we ask the world’s leading SEOs to share their number one actionable tip for the upcoming year. This makes our SEOin2024 guide a great way to learn from the best in the business and to help you stay one-step ahead of your competitors as we head into a new year.

For this special episode of the Majestic SEO Panel Show our host David Bain is joined by Myriam Jessier, Petra Kis-Herczegh, Sarah McDowell and Marco Giordano to preview the SEOin2024 book.

How should you use AI to generate content while at the same time retaining the principles in EEAT? With Adelina Bordea, Edward Ziubrzynski, Ian Helms and Kavi Kardos. Hosted by David Bain.

David and Heike discuss how neurodivergent thinking can supercharge your SEO.

Talking points include:

- What is Neurodivergent thinking?

- Is this from the perspective of someone who is neurodivergent or who is managing someone who is Neurodivergent?

- How should someone who is Neurodivergent grow their SEO career?

- Does an SEO team leader who is managing someone who is neurodivergent need to be aware of anything in particular?

What are the current tracking and attribution challenges that SEOs are facing and how should you deal with these challenges?

Joining host David Bain are Irina Serdyukovskaya, Navah Hopkins, and Brie Anderson.

David and Tom discuss how every algorithm update is only ever optimising toward a better user experience - and if you constantly optimise for that, you can't go far wrong.

Talking points include:

- What sort of user experience should you optimise for?

- How does that increase your organic traffic?

- How do you measure improved user experience from an organic search perspective?

- Why constantly optimise for user experience? Is it not a set it and forget it opportunity?

David and Leanne discuss why you need to educate Google about your brand and control your narrative through the entire customer journey.

Talking points include:

- How do you Educate Google about your brand?

- In which aspects of your customer journey can you control your narrative?

- How do you control your narrative?

- What measurable impact does this have?

Victoria Olsina discussed the importance of using hybrid models for AI.

Topics covered include:

- What tasks do humans do best and what tasks does AI do best?

- How do you use AI for keyword research?

- What AI do you use to cluster topics?

Whether you are an experienced SEO professional or just starting in digital marketing, a Link Graph can be a powerful and intuitive SEO tool for link building and Digital PR that helps you understand your website’s neighbourhood.

Joining David Bain for an episode of the Majestic SEO Podcast on using Link Graphs are Bill Hartzer, Julia Logan, and Silke Vanbeselaere.

Casie Gillette discusses the importance of being able to adapt, covering:

- With all of the changes currently taking place in search, we have to adapt our strategies and tactics faster than ever.

- How often should you set a strategy?

- What do we adapt?

- How do we adapt?

- What skills will remain the same?

Yvie Ansari shares how to integrate SEO into the broader marketing mix to drive better results overall, discussing:

- How do you integrate SEO into the broader marketing mix?

- How does SEO relate to other marketing activities?

- How does SEO drive results overall?

- How do you measure the impact of SEO when it is positively impacting the sales of other channels?

Following on from our April episode on how web accessibility impacts SEO, we are once again joined by Billie Geena, Damien Robert, Heba Said and Heike Knip to have part 2 of this important conversation.

In this episode Sally Raymer shares how to stay true to brand in a world of AI.

Discussion points include:

- Staying true to brand in a world of AI

- Defining what your brand is

- Why is this important?

- What are the AI temptations that are bad?

- What does staying true to a brand mean?

- How do you ensure that every marketer in your organisation can articulate what your brand means?

How do you use AI while still keeping the brand top-of-mind?

Adrijana Vujadin discusses how working on your mindset will make you a powerful SEO Professional.

Talking points include:

- What does that mean?

- How does this actually help?

- What do you need to improve?

- How do you improve it?

- How often do you need to do this?

- What impact does it have?

In this epsiode of The Majestic SEO podcast we look at how to find website performance issues and how to fix them, with Nikki Halliwell from Journey Further and Prachi Keshavani from MISFIT.

Topics covered include:

- What are the most important website performance issues in 2023?

- How do you monitor for website performance issues?

- How do you fix website performance issues?

Stop creating new websites and delve into the power of domain consolidation. This is an approach that not only supercharges SEO, but also provides extensive benefits in sustainability, search generative experience readiness, data and branding. With Damien Robert.

Brendan Awe discusses how to embrace AI content, but at the same time, be smart about how you do it.

Discussion points include:

How should we embrace AI content?

What shouldn’t be AI content?

What’s your AI content production process?

What software do you use?

How do you envisage this changing over the next year?

Martin and David discuss how creating content that your customers need is more important than creating "SEO content".

Discussion points include:

• How do you define SEO content in 2023?
• Can you not do both at the same time?
• What if there is no keyword volume for the content that your customers need?
• What is your current content creation process?
• How do you measure success?

In this episode of the Majestic SEO Podcast, we’re going to explore the best ways of reaching out to prospective link partners so you can maximise your likelihood of receiving your desired link.

Joining us for this episode on Link Building Outreach is Izabela Wisniewska, Aaron Anderson, Anna Bravington and Ajay Paghdal.

Topics covered include:

• How do you determine the ideal link opportunity
• How do you reach out to your target opportunity
• What do you say / how do you maximise the chance of you getting a link
• How has outreach changed? How are you adapting your outreach?

Isa and David discuss:

As Google loves a backlink profile with referring domains, focus on content that tells your story in a way that connects with untapped audiences

Talking points include:

- How do you connect with untapped audiences?

- How do you target the most appropriate untapped audience?

- Why focus on content that tells your story?

- How does this build backlinks?

Anna and David discuss:

How to work on developing and publishing interactive content. Interactive doesn't have to cost the earth and it has multiple benefits, from increased customer satisfaction, to the thing all SEOs want... more links!

Topics include:

- How do you define interactive content?

- How do you make interactive content?

- Why does interactive content encourage more links?

- What other SEO benefits does interactive content offer?

David and Andreas discuss how to use data science to inform your SEO, including:

- What does this mean in practice?

- Data science driven website user experience

- Data science driven competitor analysis

- On-site SEO

- Content marketing

- Link building

Joining David Bain to discuss whether or not the Google API leak should change the way you do SEO is Aleyda Solis, Joy Hawkins, Liv Day and Dixon Jones.

Which platform is best for E-Commerce SEO? Shopify, WordPress or something else? And what are some of the most effective SEO techniques for e-commerce SEO in 2023? That's what we're discussing on this episode with Luke Carthy, Yvie Ansari, Paul Ryazanov, Dominic Lill and Ritu Goel.

Discussion topics include:

• Which platform is best for E-Commerce SEO? Shopify, WordPress or something else?
• What are some of the most effective SEO techniques for e-commerce SEO in 2023?
• What are the biggest opportunities with e-commerce SEO?
• How do you create an e-commerce SEO strategy?
• How do you compete with Amazon?

David and Edward discuss how an EEAT-first strategy will set your SEO campaign up for success, focusing on examples of the 4 key areas:

Experience

Expertise

Authoritativeness

Trustworthiness

David and Alan Discuss:

How to be proactive about promoting your content and acquiring backlinks, don't wait for them to come naturally (although that should always be the #1 goal). Avoid getting stuck in the "Content Graveyard".

The discussion includes:

How do you define the Content Graveyard - unindexed content?

What are the best practical ways to promote your content and acquire backlinks now?

What is an effective content promotion plan?

What are the best type of backlinks in 2023?

David and Julia discuss AIO - the new process of AI-led, humanly-assisted content creation.

The conversation focuses on how to optimize for CRAFT:

C (cut the fluff - editing AI output to be better),

R (reviewing and optimizing SEO to be as human as possible),

A (adding visuals and media to tell a story with pictures),

F (fact-checking for accuracy), and

T (trust-building with personal style, story & client features)

David and Yagmur discuss:

Revisit your website’s Information Architecture strategy to support your business with technical and on-page SEO improvements and task/project prioritization in 2023

What do you mean by your website’s Information Architecture strategy?

How does this Information Architecture strategy support a business with technical and on-page SEO improvements?

How does the Information Architecture strategy help with task and project prioritization?

Get ready for another exciting episode of The Majestic SEO Podcast as we bring together Alexandra Tachalova, Jason Morris, Victor Karpenko, Amit Raj, and Tamara Dzajkovska to share their insights and predictions for the future of link building, and what you can expect in 2023.

From building authority online to future-proofing your SEO, this episode will be packed with actionable tips and expert advice that you won’t want to miss. So, whether you’re a seasoned link builder or just starting out, tune in on May 3rd and get ready to take your link building game to the next level!

David and Hope discuss:

Move away from viewing your site as a collection of individual pages

Move away from chasing ranking fluctuations

Move away from forgetting your site is a wider entity.

How do you SEO your site as a whole?

How do you measure this?

Paid traffic vs Social

David and Marcus discuss:

What tools do you use and what is your process for doing this?

SERP Snippet Scraper Chrome plugin

Can you keep historical records of the previous reports and compare your current results?

What are you looking to compare?

What’s a tangible result from improving your snippet?

David and Amel discuss:

How do you optimize images for Google's AR feature?

Does this also improve accessibility?

What kind of image file is best?

How do you name image files?

Does schema help as well?

David and Julia discuss:

Do SEOs use too many tools?

Give me an example of tools that aren’t used well

How do you become better at using tools?

What tools should SEOs be using?

How do you train others to use tools more effectively?

With Google rolling out its SGE (Search Generative Experience), Erik Wikander from Zupyak, Rana Abu Quba Chamsi, PhD from Expando, Veronika Höller from CompuGroup, and Laurence O’Toole from Authoritas join our host David Bain to discuss what impact it will have on SEO strategy.

In this episode of the Majestic SEO Show, we're discussing Programmatic SEO: How to deliver SEO at scale, in an automated manner.

Joining David Bain are Kevin Indig, Mordy Oberstein, Anna Uss and Anne Berlin.

David and Marco discuss:

What are some examples of processes that SEOs should review?

Should all SEOs be doing this or is it just the responsibility of SEO Heads and Managers to boost productivity?

How do you stay focused?

Where does AI fit into this?

David and Garrett discuss:

What content can be used producing ChatGPT?

What editing is necessary for ChatGPT content?

How is content produced by ChatGPT picked up by Google?

Are there other AI content tools that you would recommend?

What is the future of AI content?

We’re seeing less impact through digital PR campaigns which has led agencies to favour reactive PR strategies. However, if you make your campaigns work extra hard, you can achieve just as high successes. This means watertight data, strong methodologies, great copy and validating them before launch.

Is ChatGPT a great opportunity to speed up your SEO activities? And if so, how can you best use ChatGPT within your SEO activities?

That’s what we’re discussing in the next episode of the Majestic SEO podcast with Garrett Sussman from iPullRank, Alizée Baudez from alizeebaudez.com, Jo O’Reilly from Salience, Ken “Magma” Marshall from RevenueZen, and Gabriella Sannino from Level343.

David and Andy discuss:

What does that mean in practice?

What can you rely on AI to do?

What type of content can AI help with?

What type of content should you not use AI for?

What does the optimum process that uses AI to help with content look like?

How do you ensure that search engines think that your content was written by humans?

What tools do you recommend?

David and Gerry discuss:

Why do you describe entities as the most critical thing?

How do you target your strategy to entities?

What does enhancing with multimedia and internal linking mean in practice?

What’s an example of good automation?

David and Katherine discuss:

- Google Search Console crawl stats data report

- Hosts

- How Google is crawling your subdomains

- Robots.txt

- DNS resolution - domain provider

- Server connectivity

- HTTP Response

- File Type - HTML, javascript, images or videos

- Purpose - Discovery and refresh

- Googlebot

With the move towards GA4, it might be a good time to review your analytics software – are there any better alternatives out there compared with Google Analytics? That’s what we’re covering in this episode of the Majestic SEO podcast – with Chloe Christine from CC Digital, Amanda White from Amanda White Digital, Jean-Marc Courtiade (Matomo Consultant & Trainer), Petr Janošík from Smartlook and Piotr Korzeniowski from Piwik PRO.

David and Heba discuss:

What are the key areas in accessibility?

How does accessibility impact SEO?

How does Google analyze accessibility?

How do you measure the impact for accessibility?

Joining David Bain to discuss the merits of PR link building vs ‘conventional’ link building are Alexandra Tachalova from Digital Olympus, Amit Raj from The Links Guy, Eva Cheng from Evolved Search and Nick Rubright from Ranko Media.

Chris Green believes that volume/depth of content doesn't mean you will rank well - the content has to be good and specific to the need. For SEOs working with multiple brands/clients, the challenge becomes connecting effectively with the user's needs and how to satisfy that meaningfully.

During this conversation Jonas and David discuss:

- Understand search intent

- Measure the value of user intent?

- Build topic clusters to cover a topic completely

- Add unique perspectives while still answering the query

- Create linkable assets (spam links are being devalued more, good links still pass value)

- Be a trusted source of information beyond search (social, email, etc) because that reinforces your value

It’s time to plan out your SEO strategy and activities for the coming year! But what should you include and what should you prioritise in 2023?

David Bain hosts this webinar and will be joined by Maria White from Kurt Geiger, Crystal Carter from Wix, and Dre de Vera from Twingate and The SEO Video Show to discuss SEO Strategy in 2023.

Once again we’ve teamed up with David Bain to produce a guide for SEO in 2023 that you can use to stay one-step ahead of your competitors as we head into a new year. Just like SEO in 2022, the guide will be available as a podcast, YouTube series, and a book, and will feature 101 of the world’s leading SEOs, all sharing their number #1 actionable tip for 2023.

The “SEO in 2023” book preview show will be hosted by Dixon Jones, and will feature Julia-Carolin Zeng from Charlie On The Move, Kerstin Reichert from SeedLegals.com, and Ian Helms from Q.digital.