Ever wish you had a songwriting mentor with over two decades of experience encouraging and supporting your songwriting success? 'The Magic of Songwriting' is all about helping you reconnect with and experience the transformation, joy and magic of songwriting to become the songwriter you’ve always dreamed of being.
In this podcast, award-winning songwriter, educator, and founder of I Heart Songwriting Club, Francesca de Valence, guides you to have songwriting breakthroughs. In her solo episodes, she'll break down big, inspired ideas into practical steps that are simple to action. In addition, you'll hear insightful and magical long-form interviews with other prolific songwriters in the conversation episodes. So whether you're a budding songwriter, touring the world, or simply want to write amazing songs week after week, each episode will help you take action to make your songwriting dreams a reality.
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In the next few episodes we take you to the serene blue waters of Airlie Beach for the Whitsundays Songwriter Festival 2024. This year, Jude York joined the festival as one of the professional songwriters. Jude York is a fast-rising Australian star, whose self-produced pop delicacies have gone viral. Join us as we chat with Jude about co-writing, collaboration and more.
About Jude: Jude York is a fast-rising Australian star, whose self-produced pop delicacies have gone viral. Growing up rurally with an opera-singer mother and jingle-writer father, there was little else for Jude to do but create his own musical world. In 2022, Jude debuted with a unique cult-favourite performance in Australia’s national round for Eurovision, before releasing hits, ‘Mr Porcelain’ and ‘Cashew.’ With breathtaking vulnerability, Jude quickly garnered a fanbase of like minded misfits, a community solidified by seeing him live on tour throughout Europe supporting Dean Lewis and later on his own headline tour of Australia.
With 6 million streams on his first mixtape, a Queensland Music Award under his belt and Jude’s latest sensation, ‘Monaco’ climbing the international charts and amassing a staggering 1 million streams in its first week, a new era is on the horizon for the pop star-in-the-making. Contact Jude York : Website / Facebook / Instagram
Get your creativity, confidence, and songwriting output flowing. Join The Club and receive the support and structure to write 10 songs in 10 weeks and get feedback from a private peer community.
Just getting started on your songwriting journey and need more hands-on support? Establish a firm foundation and develop your musical and lyric skills with our Beginner Songwriting Courses.
If you love this episode, please subscribe, leave a review and tell everyone you know about The Magic of Songwriting.
The Magic of Songwriting Season 7
Season 7
Wednesday, December 4, 2024 • Duration 01:30
Welcome to Season 7 of the Magic of Songwriting Podcast. This season is all about collaboration and co-writing. Collaboration is an inherent part of being a musician, but is often a behind the scenes thing. To help shed light on this, I interview songwriters and artists of all experience levels about their co-writing - from multiple-ARIA winning artist, Wendy Matthews, to first-time co-writers. And I do all of this, from the most beautiful places in Queensland, Australia - on location at the Whitsundays Songwriter Festival 2024, and in situ at our 10th Anniversary Songwriting Retreat near the Border Ranges National Park.
Get your creativity, confidence, and songwriting output flowing. Join The Club and receive the support and structure to write 10 songs in 10 weeks and get feedback from a private peer community. This is THE essential writing practice that has changed the careers and lives of 1000s of songwriters worldwide.
Just getting started on your songwriting journey and need more hands-on support? Establish a firm foundation and develop your musical and lyric skills with our Beginner Songwriting Courses. They are the perfect place to begin and cover everything you need to know to write your first songs. You’ll receive lessons from Francesca directly!
Want more for your songwriting but don’t know where to go from here? Take the I Heart Songwriting Club Quiz to discover your next steps and inspire your way to writing better songs.
Get songwriting insights from I Heart Songwriting Club:
What is Music Publishing and How Can It Help Songwriters?
Season 6 · Episode 41
Wednesday, March 20, 2024 • Duration 41:06
Music publishing is an area of the music industry that is complex and hard to get a handle on so we ask publisher and 2019 Billboard International Power Player, Rachel Kelly all the hard questions: What is a music publisher? How do they support songwriters? And do you really need a publishing deal? This episode is a solid overview of music publishing and how they can support songwriters.
Timestamp: 4:45 - What does a publisher do? 8:50 - How do publishers pitch songs to artists? 15:00 - We talk selling songs vs selling catalogues 19:35 - Pitching for Sync vs Pitching for A&R Cuts 26:00 - Examples of publishing deals 33.50 - How to get a publishing deal?
About Rachel: With over 20 years’ experience in music publishing, Rachel Kelly has held executive roles at both major and independent publishers including Downtown, BMG Rights Management, J Albert & Son (Alberts) and Warner/Chappell. In 2019 Rachel was named as a Billboard International Power Player. She served for two years as a board member for the Australasian Music Publishers Association (AMPAL) and mentor for Women in Music.
Get your creativity, confidence, and songwriting output flowing. Join The Club and receive the support and structure to write 10 songs in 10 weeks and get feedback from a private peer community.
Just getting started on your songwriting journey and need more hands-on support? Establish a firm foundation and develop your musical and lyric skills with our Beginner Songwriting Courses.
Welcome to Season 6 of the Magic of Songwriting Podcast. This season is all about songwriting opportunities - from publishing deals, pitching your songs to artists, co-writing, sync opportunities and more. By the end of this season, our hope is that you will have a greater understanding of how songwriters can grow their careers, networks, and opportunities.
Get your creativity, confidence, and songwriting output flowing. Join The Club and receive the support and structure to write 10 songs in 10 weeks and get feedback from a private peer community. This is THE essential writing practice that has changed the careers and lives of 1000s of songwriters worldwide.
Just getting started on your songwriting journey and need more hands-on support? Establish a firm foundation and develop your musical and lyric skills with our Beginner Songwriting Courses. They are the perfect place to begin and cover everything you need to know to write your first songs. You’ll receive lessons from Francesca directly!
Want more for your songwriting but don’t know where to go from here? Take the I Heart Songwriting Club Quiz to discover your next steps and inspire your way to writing better songs.
Get songwriting insights from I Heart Songwriting Club:
How To Make the Most of Showcasing at a Music Industry Event
Season 5 · Episode 40
Wednesday, December 27, 2023 • Duration 11:33
The idea of playing your music on a stage at a key industry event somewhere in the world can sound alluring, but showcasing can be a big financial investment and should be part of a much bigger picture growth strategy for you as an artist. How do you know if the time is right for you to showcase and what’s involved?
Want Professional Development mentorship to guide and support you to release your songs to the world? Find out more about Level Up Club here.
Get your creativity, confidence, and songwriting output flowing. Join The Club and receive the support and structure to write 10 songs in 10 weeks and get feedback from a private peer community. This is THE essential writing practice that has changed the careers and lives of 1000s of songwriters worldwide.
Just getting started on your songwriting journey and need more hands-on support? Establish a firm foundation and develop your musical and lyric skills with our Beginner Songwriting Courses. They are the perfect place to begin and cover everything you need to know to write your first songs. You’ll receive lessons from Francesca directly!
Want more for your songwriting but don’t know where to go from here? Take the I Heart Songwriting Club Quiz to discover your next steps and inspire your way to writing better songs.
Navigating the PR Dilemma: Insights from Super Duper Founder, Genna Alexopoulos
Season 5 · Episode 39
Wednesday, December 13, 2023 • Duration 34:45
To shed light on the intricacies of the PR landscape, the potential impact of publicity on your release, and what you can realistically anticipate, we spoke with a PR expert, Genna Alexopoulos. This episode offers valuable insights for artists navigating the complex PR decision-making process and the impact of the multifaceted PR world on the artistic journey.
Want Professional Development mentorship to guide and support you to release your songs to the world? Find out more about Level Up Club here.
About Genna Alexopoulos: Genna Alexopoulos is the founder of Super Duper, a Melbourne-based music publicity and consulting company. Genna has led PR strategy for artists including Alex the Astronaut, Camp Cope, Jaguar Jonze and Teen Jesus and the Jean Teasers, and programs with Sydney Opera House, City Recital Hall, National Geographic, Zoos Victoria, Taronga Zoo and more. Contact Genna here.
Timestamp: 4:45 - What is a publicist and what is PR? 7:40 - The importance of correctly positioning the pitch 12:10 - Telling people what is happening is not bragging 13:54 - How do artists and PR teams connect? 21:18 - Is PR worth the money it costs? 29:03 - What can an artist do to be their own PR agent?
Get your creativity, confidence, and songwriting output flowing. Join The Club and receive the support and structure to write 10 songs in 10 weeks and get feedback from a private peer community. This is THE essential writing practice that has changed the careers and lives of 1000s of songwriters worldwide.
Just getting started on your songwriting journey and need more hands-on support? Establish a firm foundation and develop your musical and lyric skills with our. They are the perfect place to begin and cover everything you need to know to write your first songs. You’ll receive lessons from Francesca directly!
Power Up Your Digital Marketing and Make the Most of Release Day with Viv Mellish
Season 5 · Episode 38
Wednesday, November 29, 2023 • Duration 39:26
Viv Mellish, founding partner from GYROstream, shares how independent artists can best use their digital distribution service and power up their digital marketing game to make the most of release day and reach as many people as possible.
Viv mentions Every Noise At Once as a tool to help you get clear on your genre.
Want Professional Development mentorship to guide and support you to release your songs to the world? Find out more about Level Up Club here.
About Viv Mellish: Viv Mellish is a founding partner and CMO at independent, Queensland-based digital music distribution and artist services companies, GYROstream and DistroDirect. Viv oversees GYROstream and DistroDirect's global marketing and A&R strategy as well as the wider artist promotions team across DSPs, PR and Digital Marketing. Viv has previously held marketing, communications and PR roles in a range of sectors including music, the Commonwealth Games, politics, theatre and film. She is also on the board of QMusic, Queensland’s peak music industry body which also oversees events such as the QMAs and BIGSOUND. Contact Gyrostream here.
Timestamp: 2.00 - What a music distribution company does and how to get your music onto streaming sites 9.00 - Metadata, DSP backends and choosing your genre 13:30 - Your release checklist 18:00 - How a pre-save campaign can impact release day 26.25 - Paid digital advertising - when and when not to use it 29:50 - Release day and post release campaign insights
Get your creativity, confidence, and songwriting output flowing. Join The Club and receive the support and structure to write 10 songs in 10 weeks and get feedback from a private peer community. This is THE essential writing practice that has changed the careers and lives of 1000s of songwriters worldwide.
How Australia Singer Celia Pavey Became Pop Sensation 'Vera Blue' - An A&R Conversation with Michael Parisi
Season 5 · Episode 37
Wednesday, November 15, 2023 • Duration 27:36
In this industry conversation with Michael Parisi, we look at how he took Celia Pavey from a third-place finish on The Voice to Aussie pop sensation Vera Blue. If you’re still developing your artistic sound and look, or evolving it to the next level, check out this conversation for some practical and inspiring tips to create your unique artist brand.
Want Professional Development mentorship to guide and support you to release your songs to the world? Find out more about Level Up Club here.
About Michael Parisi: Michael Parisi is one of Australia's most renowned A&R people: an acknowledged master of finding and nurturing raw talent and connecting it to successful outcomes. In more than 30 years in all facets of the global music business, the artists he has signed have accounted for sixteen #1 albums and 15 million album sales. From REM and the Red Hot Chili Peppers to Muse, Kylie Minogue, and the Whitlams, Michael has helped to forge the musical landscape of the last 30 years. Today, his management, music publishing, and recording and consultancy connections span from The Voice in Australia to the world's largest music conglomerate, Universal Music. Check out Parisi’s podcast, Vinyl Tap here.
Timestamp: 04:31 - Understanding exactly what A&R is
07:31 - What are A&R reps looking for initially these days?
08:21 - What about the music?
08:50 - Understanding your expectations as an artist
10:04 - How to develop your sound and personality
14:10 - Making a mood board for the visual aspects of your act
What is Music Marketing? Plus the Best Music Marketing Advice You'll Hear This Year with Stephen Green
Season 5 · Episode 36
Wednesday, November 1, 2023 • Duration 01:00:00
In this industry conversation with music media stalwart Stephen Green, we tackle the question of what marketing is from a macro viewpoint as well as best practices for pitching to media outlets and radio, and how artists can focus their marketing efforts on where it counts most and for maximum impact.
Want Professional Development mentorship to guide and support you to release your songs to the world? Find out more about Level Up Club here.
About Stephen Green: Stephen Green is the CEO of The Music Press, which runs four of Australia's most vital music media outlets, TheMusic.com.au, Purple Sneakers, Kill Your Stereo and Countrytown, speaking to nearly half a million music fans every month. Stephen also runs communications company SGC Media and Radio Monitor, Australia's key B2B airplay statistics platform. Stephen has been working in music media and marketing for over 25 years, with his businesses spearheading campaigns for the likes of Gurrumul, Sheppard, Fire Fight Australia, BIGSOUND, Queensland Music Trails and more. He's also a Dad, husband, vinyl collector, political campaigner and music industry advocate.
Timestamp: 2:45 - You never know who the next big songwriting or artist is going to be 6:53 - This is what makes a great song 10:30 - How an enhanced fan opportunity created different audience dynamics on Hansen’s tour 13:50 - How emotional connection to a song is enhanced by key events in your life 16:00 - Choosing songs is part of the marketing strategy 23:40 - Big marketing mistake artists make 36:05 - What works well when doing your own pitching and publicity 54:00 - Why marketing services cost so much
Get your creativity, confidence, and songwriting output flowing. Join and receive the support and structure to write 10 songs in 10 weeks and get feedback from a private peer community. This is THE essential writing practice that has changed the careers and lives of 1000s of songwriters worldwide.
How to Network like a Rockstar at Music Industry Events and Conferences
Season 5 · Episode 35
Wednesday, October 18, 2023 • Duration 13:50
It’s not what you know, it's who you know. If you struggle with networking at music industry events, then be empowered and guided with a few simple tips to help you to stay grounded, present and balanced so that you can build quality relationships for your career.
Want Professional Development mentorship to guide and support you to release your songs to the world? Find out more about Level Up Club here.
Get your creativity, confidence, and songwriting output flowing. Join The Club and receive the support and structure to write 10 songs in 10 weeks and get feedback from a private peer community. This is THE essential writing practice that has changed the careers and lives of 1000s of songwriters worldwide.
Just getting started on your songwriting journey and need more hands-on support? Establish a firm foundation and develop your musical and lyric skills with our Beginner Songwriting Courses. They are the perfect place to begin and cover everything you need to know to write your first songs. You’ll receive lessons from Francesca directly!
Want more for your songwriting but don’t know where to go from here? Take the I Heart Songwriting Club Quiz to discover your next steps and inspire your way to writing better songs.
Get songwriting insights from I Heart Songwriting Club:
Want more for your songwriting but don’t know where to go from here? Take the I Heart Songwriting Club Quiz to discover your next steps and inspire your way to writing better songs.
Get songwriting insights from I Heart Songwriting Club:
If you love this episode, please subscribe, leave a review and tell everyone you know about The Magic of Songwriting.
Thank you for joining us.
Just getting started on your songwriting journey and need more hands-on support? Establish a firm foundation and develop your musical and lyric skills with our Beginner Songwriting Courses. They are the perfect place to begin and cover everything you need to know to write your first songs. You’ll receive lessons from Francesca directly!
Want more for your songwriting but don’t know where to go from here? Take the I Heart Songwriting Club Quiz to discover your next steps and inspire your way to writing better songs.
Get songwriting insights from I Heart Songwriting Club:
If you love this episode, please subscribe, leave a review and tell everyone you know about The Magic of Songwriting.
Thank you for joining us.
18:40 - None of this matters without a strong work ethic
23:30 - Getting a publishing deal
Get your creativity, confidence, and songwriting output flowing. Join The Club and receive the support and structure to write 10 songs in 10 weeks and get feedback from a private peer community. This is THE essential writing practice that has changed the careers and lives of 1000s of songwriters worldwide.
Just getting started on your songwriting journey and need more hands-on support? Establish a firm foundation and develop your musical and lyric skills with our Beginner Songwriting Courses. They are the perfect place to begin and cover everything you need to know to write your first songs. You’ll receive lessons from Francesca directly!
Want more for your songwriting but don’t know where to go from here? Take the I Heart Songwriting Club Quiz to discover your next steps and inspire your way to writing better songs.
Get songwriting insights from I Heart Songwriting Club:
Just getting started on your songwriting journey and need more hands-on support? Establish a firm foundation and develop your musical and lyric skills with our Beginner Songwriting Courses. They are the perfect place to begin and cover everything you need to know to write your first songs. You’ll receive lessons from Francesca directly!
Want more for your songwriting but don’t know where to go from here? Take the I Heart Songwriting Club Quiz to discover your next steps and inspire your way to writing better songs.
Get songwriting insights from I Heart Songwriting Club:
If you love this episode, please subscribe, leave a review and tell everyone you know about The Magic of Songwriting.
Thank you for joining us.
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