The Maeve Ferguson Podcast – Details, episodes & analysis

The Importance of Knowing Your Numbers, with Leandra Nisbet

Leandra Nisbet is the founder of The Stingray Advisory Group. Her focus is on making complex business tasks approachable and actionable for entrepreneurs. She's passionate about empowering business owners to leverage their numbers effectively.

We dove into some of the biggest mistakes that entrepreneurs make in their online business, as it relates to finances. 

First Mistake: Not Separating Personal and Business Finances:

• Many entrepreneurs overlook the importance of separating personal and business finances. Having a dedicated business account streamlines financial tracking and saves time and stress in the long run.

Second Mistake: Trying to Serve Everyone:

• You must niche down and be intentional with your target audience. Trying to serve everyone dilutes your brand and marketing efforts. Focus on engaging with the right audience for your business.

Third Mistake: Lack of Systems and Processes:

• Not having systems in place can hinder business growth. Establish processes for project management, expense tracking, and income management to ensure efficiency and scalability.

Project Management Tools:

• We discussed project management tools like Zoho Projects and Asana, emphasizing the importance of centralized platforms for effective project management.

Cash Flow Management:

• Cash flow is essential for business survival. Regularly track income and expenses, analyze historical data, and forecast future cash flow to make informed financial decisions.

Three Steps to Start Tracking Numbers:

1. Begin by reviewing expenses: Analyse your bank statements to understand where your money is going.
2. Implement systems for income management: Set up automated invoice reminders to ensure timely payments.
3. Develop a budget: Start with a simple budget template or use accounting software to track income and expenses regularly.

Expense Planning Calculator:

• Leandra offers an expense planning checklist and calculator to help entrepreneurs track their finances effectively.

• Remember: Knowledge is power. Don't be afraid to use data to your advantage and take control of your business! 

Get The Calculator: https://go.stingrayadvisorygroup.com/1v5ud3lh

Let's Spill the Tea on Finding Your Ideal Client's Struggles!

Hey hey my lovely! Welcome back to The Maeve Ferguson Podcast, the spot where we spill all the gold on crushing it with your evergreen course business. And let me tell you, if you're thinking of swiping left on this episode, nuh-uh! You're gonna want in because missing out... It's like skipping your morning coffee – just don't do it. Today, we're diving into five surprising places where you can eavesdrop on your dream clients and snag their exact lingo. 

Segment 1: Amazon Reviews - Finding the Real Talk

• Imagine Amazon reviews as your BFFs spilling the tea on what's up.
• No, no, no! We're skipping the 5-star and 1-star reviews. They're like the good and bad exes – drama!
• We're sliding into those 3-star reviews. Copy-paste the juicy bits into your secret language vault. No sanitizing, okay? We're keeping it real!

Segment 2: Social Blade - Stalking the Big Guns

• Social Blade is like our VIP pass to the A-listers' audience's secret language.
• Pop on those virtual shades and stalk the big players in your field. YouTube, Instagram – wherever they're spilling their secrets.
• Capture the comments that scream, "OMG, that's so me!" and sprinkle them into your language bank. It's like a sprinkle of magic for your evergreen course business. 

Segment 3: Social Media Groups - Let's Get Chatty

• LinkedIn, Facebook groups – it's like a virtual coffee shop where your peeps spill their tea.
• Copy-paste the real talk from your dream clients. Their complaints, dreams, all of it!
• This ain't a one-time thing either. It's a quarterly tea party. Stay in the loop with what's hot in your clients' world.

Segment 4: Clarity Calls and Coaching Submissions - Tea Time IRL

• Transcribe those calls like you're a detective decoding a secret message.
• Dive deep into the Q&A – the real struggles your clients are whispering. Copy-paste it all!
• This isn't a one-hit wonder. It's your ongoing tea subscription – spill the tea, receive the gems.

Are you gonna be the action taker who commits to this language treasure hunt? Send me the word "commit,"  over on IG and let's chatn making your evergreen course business dreams a reality. I'm here cheering you on! 

 

This year has been nothing short of incredible for me, filled with ups and downs that come with life and business.   Despite the challenges, it's been a truly magical journey, especially working with phenomenal clients to help them build and scale their evergreen coaching businesses. Today, I want to share with you the key lesson I've learned in 2023 – the unparalleled power of connection and community.   In the world of collaboration, connection, and being in the right space with the right energy, I've witnessed literal magic unfold. That's why, in a significant shift for me, I've felt the calling to create a community—a free community where the energy is right, the vibe is perfect, and we bring together an extraordinary collective of like-minded individuals. Introducing the Evergreen Coaching Business Lab, a brand new, hot-off-the-press community opening its doors just as this episode airs.   If you've been following my journey, you'll recognize that this is a shift, a change in direction that I'm passionately embracing. I invite you to be one of our founding members if you resonate with being in a room with beautifully energetically aligned people, driven by a shared vision of collaboration and service, not self-interest. The Evergreen Coaching Business Lab is your space to thrive.   I've popped the link to join us in the show notes below. As a founding member, you'll gain access to cutting-edge strategies and tactics to keep your coaching business thriving on evergreen. This includes opportunities for podcast guesting, masterclasses, and the chance to create strategic partnerships with industry experts and coaches who can enhance your community.   I'm buzzing with excitement about this venture, and I can't wait for you to be a part of it. Embracing change is a vital aspect of business, and this shift towards community building has been my most significant lesson of 2023. So, if you're ready to dive into a community that's not just about business but about genuine connection and growth, click the link here to join us now.   But that's not all—I've also got a brand new free course creation planner for you. Check out the link here to access this valuable resource and, as a bonus, find your way into the Evergreen Coaching Business Lab on Facebook.   As I wrap up 2023 with a bang, I want to express my gratitude for being part of the Maeve Ferguson Podcast. If you've found the content valuable, I encourage you to share it with a friend or fellow coach in the industry. Spread the knowledge and insights that can help others as they build and scale their evergreen coaching businesses.   Before we bid farewell to 2023, here's a final reminder about the early bird pricing for our luxury VIP retreat, mentioned in the last episode. This is your last chance to secure a spot at the discounted rate, so don't miss out.   I'm looking forward to seeing you all next week as we transition into 2024, where the Maeve Ferguson Podcast will take on a slightly different look and feel. I can't wait to welcome you inside our new Evergreen Coaching Business Lab.   Thank you for an amazing 2023, and here's to an even more exciting journey ahead!

Have you ever experienced a moment so impactful in your business, it completely shifted your perspective on success?   That's precisely what happened to me, and I can't wait to share how embracing the 'being' over the 'doing' in business has catapulted my coaching business to new heights.   As you listen to my reflections, consider this an exclusive invitation to join us at our luxury VIP business and spa retreat in Northern Ireland in March 2024.   Here, a fusion of relaxation and strategy awaits, with sessions on marketing, sales, mindset, and more, led by experts like our in house sales coach Jess, our in house mindset coach, Kasia, and personal stylist Monica Mueller.   Seize the chance to revitalize your business and personal brand amidst the opulence of Northern Ireland's countryside—early bird pricing ends on 31/12!   Imagine unwinding in a serene spa after a day of intense learning and personal growth. This opportunity is not just about enhancing your business; it's an investment in the evolution of your identity as an entrepreneur.   Engage in transformative conversations with our guest experts, who are set to provide insights on everything from clearing emotional blocks to being featured on world class podcasts.   Don't just dream about your future success—wear it, live it, and let it resonate with every step you take towards 2024.   Check out all the details here

I am bursting with excitement as I share the magic of Christmas through my children's eyes and reveal the success of our recent Micro-Offer Virtual Accelerator.

 

Listen in as I discuss how this three-day intensive bootcamp has empowered amazing coaches globally to create their converting Micro-Offer.

 

I emphasize the critical importance of understanding your market's needs and tailoring your offerings accordingly to prevent trying to force a square peg into a round hole. I also share seven practical ways to tune into your market and provide them exactly what they need, making sales a breeze.

 

Learn about how to utilize tools like Social Blade and Amazon, as well as Facebook groups to conduct effective market research. Discover how to use these platforms to gather information about your ideal clients' struggles and desires, and how to use this language in your sales and messaging strategy.

 

I assure you that using these techniques will have your potential clients feeling understood and eager to buy your products or services. Join me in this insightful conversation that could revolutionize your approach to sales.

 

You can join the Workshop here

This week, listen in as we examine what could be halting the progress of your coaching business.

Reflecting on the past year, we'll explore the goals you set versus the reality of where you find yourself. While we've seen a significant 303% increase in our revenue and exceeded our targets, we know that not everyone's journey has been the same.

 

If you've found that your goals remain unmet, year after year, this episode is dedicated to understanding why and how you can turn things around. Don't miss out on the free quiz mentioned in the show notes that will help you pinpoint the main obstacle preventing your coaching business from taking off.

With the understanding that data doesn't lie, we delve into why you might not be attracting the clients you want and what it means for your business. Is your marketing strategy failing to clearly define who you serve and what you offer? Or perhaps your DMs aren't brimming with potential clients because your content lacks the pull? Are you crafting offers that people don't want to buy?

Tune in to discover how to overcome these pitfalls and transform your coaching business into a steady, successful business. 

 

Take the Quiz Here

Listen in as we tackle the ever-pressing question of where to find your next client. We'll share five different strategies that you can use to connect with potential clients, even when it seems like you've hit a roadblock. Drawing on our personal experiences and some valuable industry insights, we'll guide you through the process of revisiting past sales call lists and leveraging them to reignite interest. Plus, we'll discuss how upgrading current clients to VIP packages and creating irresistible continuity offers can build a solid base of monthly recurring revenue.   In the second part of our conversation, we highlight the significance of having a micro offer in your coaching business. We discuss how this can not only differentiate you from your competitors, but also help to fill your coaching programs on Evergreen effectively. Don't miss our insights on crafting an impactful micro offer and details about our Masterclass, where we'll guide you through creating your own micro offer within just three days. This is a chance to kickstart the new year with a competitive edge and secure a steady stream of clients. Join the Masterclass: Here

Welcome back to the Maeve Ferguson podcast, and I'm thrilled to dive into Episode 104.

Today, I want to share some insights on a topic that has transformed my coaching business – how to sign coaching clients without resorting to spammy DMs. Let me take you on a journey back to the early days of my business when I found myself sending messages that felt icky, spammy, and far from authentic.

I remember desperately trying to initiate conversations with phrases like "I love your profile" or discussing mundane topics like the weather just to connect with potential clients. It didn't align with who I am, but at that time, I felt stuck, like I had no other choice if I wanted to grow my coaching business. Fast forward a few years, and I found myself on the living room floor, playing with my kids. Meanwhile, my coaching offers were seamlessly converting into paying clients on autopilot.

The magic behind this transformation lies in what I call The Voice Note DM Sales System – a method that revolves around four critical components. First and foremost, we delve into pain points profiling and ideal client identification. If you're receiving less than seven inbound keywords a day, it's a signal that your points profiling needs refining. This is the foundation for creating content that resonates with your ideal clients, making them feel heard and understood.

Moving on to the second component, crafting a script becomes crucial in converting leads into buyers. Through extensive testing, we've discovered that scripted voice notes significantly boost the know, like, and trust factor, resulting in higher conversion rates. The third component involves automating the process when the volume of inbound keywords becomes overwhelming.

Lastly, attracting your ideal client to DM you with a specific keyword sets the entire process in motion. To recap, the four key components are pain points profiling, crafting a conversion script, automating the process, and attracting your ideal client.

To help you implement this system, we've prepared a brand new micro-offer at the cost of a cup of coffee.

This Voice Note DM Sales System guides you through uncovering pain points, understanding what your ideal client desires, providing a step-by-step conversion script, automating the process, and attracting your ideal client. Simply send the word VOICE to our Instagram to access a demo and witness the power of converting leads to clients on autopilot.

3 Reasons why you aren't filling your Coaching Programmes

 

I am absolutely thrilled to have you here today as we dive into a topic that could be the game-changer you've been searching for in your coaching journey. Now, if you've been feeling that your coaching programs aren't hitting the mark, this episode is a must-listen.

Reason #1: The Know, Like, and Trust Dilemma

Are you tired of feeling like your message is getting lost in the noise of social media? It's time to break free from the status quo. I'll unveil a strategy that not only builds know, like, and trust but ensures your ideal clients are not just hearing but absorbing your valuable content.

Reason #2: The PDF Lead Magnet Pitfall

Let's be real – those gorgeous PDF lead magnets take time and effort to create. But what if I told you there's a smarter way to build your email list, ensuring your efforts don't end up in the digital abyss? Intrigued? Stay tuned.

Reason #3: Bridging the Solution Gap

Ever felt like you're shouting into the void, knowing you have the solution but struggling to be heard? I get it. We're going to unlock the secret to cutting through the noise and making your expertise unmistakably clear to your audience.

The Persuasive Power of the Micro Offer! 💥

Hold onto your seats because we're about to discuss the game-changer – the converting micro offer! It's not just a strategy; it's the key to building a list of committed buyers and propelling your clients towards success. Learn how a well-crafted micro offer can seamlessly lead to autopilot enrollments in your coaching programs.

Ready to Ignite Your Coaching Business? Join the Free Masterclass! 🚀

Are you curious about the unstoppable force of micro offers and how they can transform your coaching game? I've dropped a link in the show notes to our free masterclass. Head to https://www.maeveferguson.com/ai, and let's embark on a journey that elevates your coaching programs to new heights.

👉 Don't miss out! Secure your spot in the masterclass.

Welcome to the Maeve Ferguson Podcast, Episode 102.

Today, we're delving into the transformative catalyst for your coaching business in 2024: crafting a coaching offer that truly converts.

Context of the Coaching Offer:

• In our evergreen Lifestyle coaching business model, we employ a quiz funnel to hyper-qualify leads, leading to a micro-offer to build trust and eventually guide clients into the coaching program.
• This episode focuses on the crucial element: your main coaching offer.

Painpoints Profiling:

• Start with "pain points profiling" to understand your ideal client's language deeply.
• Use tools like Social Blades to find the genuine language on platforms like YouTube, Instagram, and Facebook groups.
• Ensure you don't sanitize language; resonate by using their authentic expressions.

Ideal Client Identification:

• Move beyond surface-level avatars; understand your ideal client profoundly.
• Aim for a level of understanding that lets you map out a day in their lives in perfect detail.

Crafting a Stand-Out Approach:

• In the online space, a generic approach won't cut it.
• Develop a unique and standout coaching approach that distinguishes you from the crowd.

Crafting Phases and Steps:

• Develop the phases and steps of your unique approach; these become the modules and lessons in your coaching program.
• Ensure a tight curriculum; avoid unnecessary content and focus on delivering results quickly.

Crafting Toolkits and Bonuses:

• Address objections through carefully crafted toolkits and bonuses.
• These should not only expedite results but also directly counter objections your ideal client might have.

Sales Page Creation:

• Your sales page should guide potential clients through the identification of their problems and the impact on their lives.
• Introduce your methodology as the solution and emphasize that your coaching offer is the implementation of this unique approach.
• Demonstrate how bonuses and toolkits directly address objections.

Building Your Audience:

• Emphasize the importance of building an audience, especially if running an organic business without paid traffic.
• Consistent posting should target your ideal client, not just friends or colleagues.

 

If you would love to discover HOW to do all of this, dive into our Coaching Offer Catalyst, available at the price of a cup of coffee.

DM the word "catalyst" on Instagram here @iammaeveferguson

• The Coaching Offer Catalyst provides a step-by-step guide through the entire process outlined in this episode.