The Loyalty Minute – Details, episodes & analysis

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The Loyalty Minute

Rob Gallo

Business

Frequency: 1 episode/12d. Total Eps: 117

One Podcast, Two Styles: 1. A daily one minute briefing on the latest trends, statistics and industry news in the world of customer loyalty. 2. A weekly conversational style interview with marketing experts and business leaders sharing insightful and entertaining stories about customer loyalty. For curated customer loyalty news stories and full length articles which may have been referenced on the show, please visit https://theloyaltyminute.com

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🇨🇦 Canada - marketing
19/09/2025
#76

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https://theloyaltyminute.com
13 shares
http://theloyaltyminute.com
3 shares
https://nrf.com/research/what-do-gen-z-shoppers-really-want
2 shares

https://linkedin.com/in/ken-mr-biz
1 share

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Score global : 63%

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Episode 119 - (Interview) with Sheila Butler - Founder and CMO of Butler Marketing Group

Friday, August 25, 2023 • Duration 38:24

Welcome loyal listeners to another episode of The Loyalty Minute. I’m your host Rob Gallo and today I am excited to chat with Sheila Butler, Sheila is the Founder and Chief Marketing Officer of the Butler Marketing Group in Orlando, Florida.

Welcome to the show Sheila, thanks for joining me

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Episode 118 (Interview) with Dan Kustelski - Co-Founder of Chalkline

Season 2 · Episode 118

Monday, July 17, 2023 • Duration 31:30

Welcome loyal listeners to another episode of The Loyalty Minute. I’m your host Rob Gallo and today I am excited to chat with Dan Kustelski. Dan is the co-Founder of the award winning Gaming company, Chalkline. He applied his 15 years of gaming and gambling experience into building Chalkline's freeplay sports platform to assist casinos, sportsbooks and media companies build loyalty and engage customers and patrons digitally.

Welcome to the show Dan, thanks for joining me...

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Episode 108 (Interview) with John Nantz - Founder and Strategy Consultant at Redwood Advisors

Season 2 · Episode 108

Thursday, June 2, 2022 • Duration 22:25

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with John Nantz. John is the Founder And Strategy Consultant at Redwood Advisors

Welcome to the show John, thanks for joining me…

For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your story and background.

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Episode 17 - 5 Tips for a Successful Restaurant Loyalty Program

Season 1 · Episode 17

Wednesday, January 8, 2020 • Duration 01:45

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking 5 Tips for Successful Restaurant Loyalty Programs

1. Go Digital

This sounds obvious but you'd be amazed at how many restaurant operators don't get it. If you need help in this area that would be the first place to look at a digital loyalty program marketing expert. Guests don’t want or need another card taking up space in their wallet.

2. Keep Your Restaurant Loyalty Program Simple

No one is going to want to be a part of a restaurant loyalty program that has a laundry list of rules, regulations, and stipulations. Set up your rewards program so that any guest visiting at any hour can redeem their points in the same way as everyone else.

3. Train front of the house Staff on the Loyalty Program

Be sure each server has been trained to ask guests if they are a loyalty program member when they deliver the bill, and how to respond when the guest’s answer is “no.”

4. Create FOMO (a fear of missing out)

How will anyone know what they’re missing out on by not being a member of your restaurant’s loyalty program if they don’t know about it? Tap into their FOMO (fear of missing out) by showing them exactly what they’re missing. Making them feel as if they are part of an exclusive club by being a member is also a good solution.

5. Promote Your Restaurant Loyalty Program Everywhere

In addition to promoting the benefits of being a loyalty program member online, take measures to promote the program in other places as well to cover as much ground as possible.

To learn more about this, and a ton of other customer loyalty insights, please visit theloayltyminute.com Enjoy!

Episode 16 - The Loyalty Economy - Harvard Business Review article

Season 1 · Episode 16

Friday, January 3, 2020 • Duration 01:41

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking The Loyalty Economy. In the most recent issue of the Harvard Business Review (which you can find the link to the full article at theloyaltyminute.com) you’ll find fascinating and interesting insights as to how you can determine tangible value to customer loyalty, particularly in a publicly traded company. But it can also be useful for any company looking to determine the true value of customer loyalty.

While is it not recognized GAAP accounting methodology yet, there are some pretty good arguments as to why and how it might become one. Of course since we only have a minute here, I can’t get into the nitty gritty details, but I think you’ll find it is a good read.

While qualitative measures such as Net Promoter and customer satisfaction scores are also of use to investors in assessing customer loyalty, companies would need to source such measures from independent third parties that publish their methodology and present them in consistent formats.

One important take away is, Companies earn loyalty when they anticipate and meet fundamental, often unexpressed, customer needs. Doing this depends on two sets of capabilities: design thinking (or better yet, outstanding customer experiences) and careful application of cutting-edge technologies.

To learn more about this, and a ton of other customer loyalty insights, please visit theloayltyminute.com Enjoy!

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Episode 15 - To Coupon Or Not Coupon, That Is The Loyalty Question

Season 1 · Episode 15

Friday, December 20, 2019 • Duration 01:20

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking the Inmar Shopper Behavior Study which uncovered that a staggering 83% of respondents reported that coupons were a reason for differences in their purchasing behavior.

While I am not a big proponent of using coupons to create loyalty, and in fact it can be argued that couponing is NOT a form of loyalty, nonetheless, it is an activity that many consumers like and use, so it is important to study the numbers… Some additional statistics from the study are...

39 percent bought a product sooner than planned because of a coupon

50 percent of shoppers clip digital coupons while shopping in-store

39 percent bought a brand they otherwise would not have normally purchased because of a coupon

18 percent switched back to another brand they have purchased previously because of a coupon

38 percent bought more than they would have otherwise because of a coupon

To learn more about this study, and a ton of other customer loyalty insights, please visit theloayltyminute.com Enjoy!

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Episode 14 - Top 3 Mistakes Loyalty Programs Are Making

Season 1 · Episode 14

Wednesday, December 18, 2019 • Duration 01:54

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking a the top three mistakes most loyalty programs are making.

First let’s start off with a little fact that the average person in the US is a member of 19 loyalty programs according to the 2017 Colloquy loyalty census (and I have a junk drawer full of them to prove it). But of those 19, how many does the average person use…? About 4 and a half, and they are primarily one from each vertical market. Hotel, Airline, Fuel restaurant, casino…

This is why it’s critical for your brand to continually be innovating and thinking of new ways to engage with your customer and loyalty members… Anyway, I digress. On to the top three mistakes most loyalty programs make...

Lack of Rewards: If the average customer can’t see herself attaining a reward level, she will move on, and in fact 57% of loyalty members do just that...
Over-Discounting: Low prices are attractive to many customers, but if it cuts into your bottom line and those loyal members become unprofitable, that defeats the purpose from a business model standpoint.
Lack of Convenience: This may be the most important mistake to avoid. Agin, think of the 18 other loyalty programs your customer belongs to, if yours is not convenient, easy to use and relevant to their needs, you need to rethink your approach.

To learn more about this study, and how to effectively fix these mistakes, I encourage to reach out to me personally at theloayltyminute.com Enjoy!

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Episode 13 - Why do so many people say ‘no’ to retailer loyalty programs?

Thursday, December 12, 2019 • Duration 01:20

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking at Why so many people say ‘no’ to retailer loyalty programs? In past episodes we discussed why people leave or stop using loyalty programs,

A full 38 percent of consumers are not interested in joining loyalty programs due to their lack of perceived value according to a study conducted by CFI Group and Radial.

The study suggests that to get hesitant customers on board, retailers should offer faster delivery, personalized customer service options and more flexible returns. In the study, 63 percent of survey respondents said that the option of speedier delivery influences them to sign up for a loyalty program, 41 percent said that recognition as a loyalty member from a customer service associate would incentivize them to buy more and 55 percent said that multiple exchange options made them more likely to repeat purchase.

To learn more about this study, and to uncover other interesting insights on customer loyalty, I encourage to visit theloayltyminute.com Enjoy!

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Episode 12 - KPMG Survey of 18000 Consumers

Season 1 · Episode 12

Thursday, December 5, 2019 • Duration 02:04

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking at the KPMG survey of over 18,000 consumers in 20 countries which explores the nature of customer loyalty and how some traditional loyalty programs may NOT be keeping consumers brand-faithful

The survey reveals that 75 percent of consumers would switch brands for a better loyalty program.

It also states that “Retailers who are serious about customer centricity need to ensure their loyalty programs are in line with the expectations of their customers. And today’s consumers like to interact with an ecosystem that covers payments, fulfillment, social media, etc., as this can drive value, convenience and a positive experience. And that’s a platform experience.”

In terms of earning customer loyalty, 59 percent of the consumers surveyed said they are loyal to their favorite brand because of a personal connection. Seventy-five percent said their loyalty was driven by product quality, 66 percent said value for money, and 57 percent, customer service.

To learn more about the KPMG survey, and to more interesting insights on customer loyalty, I encourage to visit theloyaltyminute.com Enjoy!

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Episode 11 - The Customer Experience

Season 1 · Episode 11

Monday, December 2, 2019 • Duration 01:27

For this and more insights on customer loyalty, be sure to visit theloyaltyminute.com

The Loyalty Minute – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

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The Loyalty Minute – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other14

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Publication history

Latest published episodes

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