Explore every episode of the podcast The Loyalists
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Cause, Culture & Connection: The Power of Emotional Loyalty | 19 May 2025 | 00:44:31 | |
In this episode of The Loyalists: host Adam Long sits down with Lawrence Norman. Global marketing executive, educator, and former VP of Global Basketball at Adidas, now Head of Strategy at Eastside Golf. With decades of experience leading iconic brands like Adidas and Reebok, Lawrence shares how emotional loyalty is built at the intersection of authenticity, purpose, and cultural relevance. From cause marketing and youth engagement to celebrity partnerships and sneaker culture, this conversation is a masterclass in brand connection that goes far beyond points and perks. Packed with insights for marketers looking to build deeper, more meaningful customer relationships, this episode explores how loyalty thrives when brands stand for something more. Subscribe to The Loyalists for more expert conversations on the future of customer loyalty: https://tinyurl.com/the-loyalists-streaming | |||
| Points, Perks & Psychology: The New Rules of Loyalty | 19 May 2025 | 00:48:51 | |
In the premiere episode of The Loyalists: host Adam Long sits down with two powerhouse guests: Leanne Chan (GAP, ThirdLove) and Nikki Tooman (Sticky Digital). Together, they unpack the evolution of loyalty programs and dive deep into what truly drives long-term brand love in today’s market. Leanne shares insights from over a decade in CRM and loyalty strategy at top retail brands, while Nikki brings the agency perspective, revealing how Sticky Digital is helping brands rethink retention through smarter, more emotional engagement. From emotional motivators to data-driven strategy, this episode is packed with insights that will broaden your understanding of what truly drives customer loyalty in today’s landscape. Subscribe to The Loyalists for more expert conversations on the future of customer loyalty at: https://tinyurl.com/the-loyalists-streaming | |||