This episode is sponsored by The Perfect Match.

Take 30 minutes to create a quick mood board as a design exercise. You’ll get a $50 USD gift card for your submission, and if your mood board communicates clearly, you might be a contestant on the live game show and play to win $1,000 USD and a Wacom* tablet! Don’t freak out: submissions are not spec work and are only used as entries for game play.

This month’s mood board challenge is open to creatives residing in the United States, Canada (excluding Quebec), the United Kingdom, Denmark, Norway, Ireland, Finland, and the Netherlands. Government employees are NOT eligible to participate. Entrants that meet the requirements receive a $50 USD gift card and a $25 will be donated to the National Partnership for Women & Families on behalf of your entry.

To learn more and play head to https://www.theperfectmatch.co/play

*Game show contestants are eligible to win prizes sponsored by Wacom in August and September.

Mental health is a serious topic and all too common in the design industry, but due to fear most of us keep our problems private, and some never seek help.

To encourage people to open up, to talk about their problems and get the help they need, in this episode Ian interviews Abi Lemon to have an honest and open discussion about the challenges they’ve both faced with mental health, how they acknowledged they had a problem, how they sought out help, and how they’ve come through the other side with a positive outlook on life.

We also discuss toolkit ideas to focus on positivity, thoughts on imposter syndrome, how to work on personal development and a few book recommendations too.

Abi Lemon is the founder of Brand Pharmacy, focusing on adventurous outdoor brands.

• Brand Pharmacy
• Brand Pharmacy on Facebook, Twitter, Instagram, Linkedin
• The 5 Minute Journal Book – Buy on Amazon UK and Amazon US
• The 5 Minute Journal App
• Radical Candor by Kim Scott – Buy on Amazon UK and Amazon US
• Make Time by Jake Knapp and John Zeratsky – Buy on Amazon UK and Amazon US

Full show notes and interview transcription can be found here: https://logogeek.uk/podcast/mental-health/

Once your clients agreed the logo you’ve designed what files should you be sending? As a professional logo designer you need to provide the logo in a number of formats for web and print, as well as colour variations and configurations to ensure the logo you’ve designed is versatile.

In this episode Ian interviews Michael Bruny-Groth to learn how to create a comprehensive logo package, and the file types and formats that you should be including. We also learn about the story behind Logo Package Express, an illustrator plugin designed to speed up the process of preparing a logo package.

• Logo Package Express
• Designing Products People Love by Scott Hurff. Buy on Amazon UK | Amazon US
• 30×500 – A course to help you create predictable, repeatable sales.
• Astute Graphics

View the show notes for this episode along with a full transcription here: https://logogeek.uk/podcast/creating-a-logo-package/

At the age of 22 Joana Galvão made the decision to leave her junior design position to start her own agency, Gif Design Studios. Within the first 10 months she made over $100K, and was able to fulfil her dream to work with ambitious and revolutionary entrepreneurs, such as Lewis Howes, Danielle LaPorte, and Selena Soo.

But how did she do it? In this interview Ian uncovers Joanas story to learn how she was able to grew her design agency through traditional face to face networking, referrals and speaking, and how you can do the same.

• Joana Galvão Business Insider interview: “I made $100K within 10 months of quitting my job, and these are my 3 big takeaways for lasting success”
• Joana Galvão website
• Joana on Facebook and Instagram
• Gif Design Studios
• B-School
• YouPreneur Summit
• Traffic & Conversion Summit
• Logo Package Express (use promocode logogeek to get 20% off)

To view show notes, and a full transcription of the interview head here.

In 2012 when Google changed its algorithm, the company Logo Design Works went from having hundreds of enquiries a day, to almost zero. The founder Mash Bonigala hit rock bottom, and ultimately needed to let his team go. He made the decision to start again under the parent name of Spellbrand, which he built up to become a million dollar agency with offices in 5 countries around the world.

In this episode Ian Paget interviews Mash to learn how he built the business up from scratch, what the agencies sales funnels look like and how they use Facebook and Google Ads to pull in ongoing clients.

• Spellbrand Website
• Spellbrand on Facebook, Twitter & Instagram
• Bonigala.com
• Mash on Facebook, Twitter, Instagram & Linkedin

For show notes, and episode transcription head here: https://logogeek.uk/podcast/mash-bonigala/

How do you stand out from other designers, attract clients, and work on projects you enjoy? One solution is to build a business that specialises in one area, that targets a specific niche audience. In this interview, Ian speaks to Sara Dunn who’s done just that. She transitioned from a general web agency to building a niche business offering SEO services for Wedding planners.

In this interview we discover how she decided what niche to focus on, how she used content marketing to attract the right clients, and how she productised & systematised the business too.

Show notes can be found here: https://logogeek.uk/podcast/creating-niche-business/

In order to be respected as a designer you need to be able to show the value of design. But how do you do that? In this weeks episode Ian Paget interviews Aarron Walter to find out. In this interview we learn how designers can gain the respect of business owners, how to measure the success of a project, Aarrons approach to UX design, and how you can use emotion to create incredible user experiences.

Aarron Walter is VP of Design Education at InVision, host of The Design Better Podcast, founder of the UX practice at MailChimp, and author of a number of publications including the book, Designing for Emotion.

• Aarron Walters website.
• Design Better by InVision.
• The Design Better Podcast.
• Designing for Emotion – Amazon UK | Amazon US
• Universal Principles of Design – Amazon UK | Amazon US
• The User Experience Team of One – Amazon UK | Amazon US
• Just Enough Research – Amazon UK | Amazon US
• Typographie Web – Amazon UK | Amazon US
• Emotional Design – Amazon UK | Amazon US
• The Design of Everyday Things – Amazon UK | Amazon US
• Responsive Web Design
• A Book Apart Collection
• Enterprise Design Sprints – Free eBook
• usertesting.com
• To keep learning and improving, use SkillShare and the courses from The Futur.

For show notes and episode transcription head here: https://logogeek.uk/podcast/aarron-walter/

The Logo Design Idea Book is the latest inspirational book from Steven Heller, which shares the story behind 50 successful logos. In this episode Ian Paget interviews Steven to discuss the new book, which leads down a path to discover the origins of logo design.

Steven Heller is the author, co-author, and/or editor of over 100 books on design and popular culture. For 33 years of his career he was art director at the New York Times, and among many other successes, is a recipient of the AIGA Medal for Lifetime Achievement.

• The Logo Design Idea Book – Amazon UK | Amazon US
• The Graphic Design Idea Book – Amazon UK | Amazon US
• The Typography Idea Book – Amazon UK | Amazon US
• The Illustration Idea Book – Amazon UK | Amazon US
• Paul Rand (a Biography) – Amazon UK | Amazon US
• Paul Rand Inspiration and Process in Design – Amazon UK | Amazon US
• The Swastika: The Earliest Known Symbol – Amazon UK | Amazon US
• Stencil Type – Amazon UK | Amazon US
• Teaching Graphic Design History – Amazon UK | Amazon US
• Unit Editions Standards Manuals – Manuals 1 | Manuals 2
• The Butler Box – Everything you need to level up and run your creative agency. Use promo code LogoGeek to get 25% off.

For full show notes, and an interview transcription head here: https://logogeek.uk/podcast/steven-heller/

In 1999, when she was art professor at the Stanford Art Department, Ruth Kedar was approached by 2 students to design a logo for their startup business. Those students were Larry Page and Sergey Brin, the founders of Google, which has now become one of the worlds most profitable businesses, and the logo one of the most recognisable in the process.

In the weeks interview Ian Paget speaks with Ruth to discover how she designed the Google logo, what decisions were made, and the reason why the final solution was selected. We also dive into Ruths time at Stanford University and her fascination with playing cards too.

View the show notes, and a full transcription here: https://logogeek.uk/podcast/ruth-kedar/

I’m incredibly thankful to FreshBooks for sponsoring season 4 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

In this weeks podcast Ian interviews the super talented Alexa Erkaeva, who produces stylised logo designs and illustrations that gleam with character, which also come to life through effective use of animation.

In this interview we discuss how she first became a graphic designer despite not being able to attend university, what her logo design process looks like, how she animates her logo designs, how she gets clients, and how she’s able to connect meet other designers despite living in a part of the world where there are currently no design events.

Alexa is a graphic designer and illustrator based in Turkmenistan, in Central Asia.

• Logo Lounge interview with Alexa Erkaeva.
• Alexa Erkaeva Portfolio Website.
• Alexa Erkaeva On Behance | Dribbble | Instagram | Twitter.
• Logo Design Love by David Airey.
• Chris Spooner’s Texture Brushes.

I’m incredibly thankful to FreshBooks for sponsoring season 4 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

If you’re working as a freelancer or a one person company in order to scale your business you need to start hiring others to help and support your goals. But the thought of hiring someone can incredibly daunting. In this weeks interview Ian discusses this topic with Tom Ross, founder and CEO of Design Cuts and host of the popular podcast, The Honest Designers show.

In this interview we also discuss how to prevent burnout, and how to market your business too.

Show notes for this episode can be found here: https://logogeek.uk/podcast/scaling-your-business/

I’m incredibly thankful to FreshBooks for sponsoring season 4 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

This episode is sponsored by The Perfect Match.

Take 30 minutes to create a quick mood board as a design exercise. You’ll get a $50 USD gift card for your submission, and if your mood board communicates clearly, you might be a contestant on the live game show and play to win $1,000 USD and a Wacom* tablet! Don’t freak out: submissions are not spec work and are only used as entries for game play.

This month’s mood board challenge is open to creatives residing in the United States, Canada (excluding Quebec), the United Kingdom, Denmark, Norway, Ireland, Finland, and the Netherlands. Government employees are NOT eligible to participate. Entrants that meet the requirements receive a $50 USD gift card and a $25 will be donated to the National Partnership for Women & Families on behalf of your entry.

To learn more and play head to https://www.theperfectmatch.co/play

*Game show contestants are eligible to win prizes sponsored by Wacom in August and September.

How many logos should you present to clients?

Back in 2013 Sean McCabe created a viral piece of content called ‘the one logo concept‘ that sparked controversy, suggesting that professional designers should present only one logo, and if a designer cannot determine what the most effective solution is… they should not be taking on clients.

Despite this, many well established designers don’t agree, and still present options. However, after hearing of the approach Melissa Yeager took the advice board, created her own version of the process, and now presents only the one logo to clients with great success. In this podcast Ian interview Melissa to learn how she’s been able to do this, taking a deep dive into her process to discover how its worked for her.

Melissa is a brand strategist and holistic identity designer for creative small businesses, based in Pennsylvania.

• The One Concept Approach: How a Professional Designs A Logo (bySean McCabe)
• www.melissayeager.com
• Melissas Blog
• Melissa on Instagram | Twitter | Facebook | Dribbble | Pinterest
• Illustrator Essentials Training Course

I’m incredibly thankful to FreshBooks for sponsoring season 4 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Design that’s based on aesthetics can be very subjective and open to the whims of personal preference, however when you focus on solving business challenges with design you get better results. That’s where Brand strategy comes into play.

In this episode Ian Paget interviews Sean Tambagahan, the founder and CEO of Butler Branding – a strategy led design agency to learn how he built his business, what a brand strategy session looks like, how he grew his team and more.

Show notes and a full transcription can be found here: https://logogeek.uk/podcast/sean-tambagahan/

I’m incredibly thankful to FreshBooks for sponsoring season 4 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Is it possible to pursue a career doing something you love? Hand lettering artist Lauren Hom has proved it’s possible.

After discovering her career in advertising was not what she imagined, she leveraged her side passion in hand lettering to create the job of her dreams. In this interview Ian Paget speaks with Lauren to discover her inspiring story, learning how she became a full time hand lettering artist, what her process looks like, how she works with an illustration agent and more!

Lauren Hom is Known for her bright colour palettes and playful letterforms, and has worked with companies including Starbucks, Google, YouTube and TIME Magazine. She’s also been recognised by Communication Arts, the Art Directors Club, the Type Directors Club and the Webby Awards, and is also the author of the popular blog (and now book) Daily Dishonesty.

View the show notes for this episode, along with a full transcription here: https://logogeek.uk/podcast/lauren-hom/

I’m incredibly thankful to FreshBooks for sponsoring season 4 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

To get a job as a designer it’s always your portfolio that matters, and not your qualifications. So is it still worth attending university? In this weeks interview Ian chats with Diane Gibbs to find out the answer to this question.

We discuss why university matters, what you should do before you attend, how you can make the most of your time studying, and the importance of networking with, and getting to know designers in the industry.

Diane is a graphic designer, entrepreneur, business owner, consultant, and a college professor at the University of South Alabama. She’s best known for her highly acclaimed Design Recharge interview series.

Show notes for this episode, including a full transcription can be found here: https://logogeek.uk/podcast/making-the-most-of-university/

I’m incredibly thankful to FreshBooks for sponsoring season 4 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Myles Mendoza is a super talented graphic designer from San Diego, and one of 3 who form HRO Design, an agency who work on logo and brand identity design for some of the worlds biggest entertainment brands including Marvel, Disney, Star Wars, Hasbro, Warner Bros and many more! On this weeks episode Ian Paget chats with Myles to discover how he became a designer, how he landed (and lost) his dream design job, how HRO design was formed, how they get such incredible clients, his logo design process and so much more.

• HRO Design

• Myles Mendoza on Dribbble

• Myles Mendoza on Behance

• Myles Mendoza on Instagram

To view the show notes, and a full transcription go here: https://logogeek.uk/podcast/myles-mendoza/

I’m incredibly thankful to FreshBooks for sponsoring season 4 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

This week Ian Paget interviews Gavin Strange, Director & Designer for Aardman Animations by day, and by night he runs JamFactory, where he works on a number of passion side projects including film making, toy design, illustration, photography and more!

We talk about the journey Gavin took to get his dream job with Aardman Animations, his side projects, design process, his thoughts on university and much more.

View the show notes and transcription here: https://logogeek.uk/podcast/gavin-strange/

I’m incredibly thankful to FreshBooks for sponsoring season 4 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

On this weeks episode Ian Paget interviews Gordon Firemark, a practicing attorney from Los Angeles to talk about the legal side of logo design, including the difference between copyright and trademarking, the approach to trademark a logo, what action you can take if your work is copied, how and when to use the right symbols on logos, and the ins and outs of contracts too.

Gordon is the producer and host of Entertainment Law Update, a podcast for artists and professionals in the entertainment industries. His practice also covers intellectual property, cyberspace, new media and business/corporate matters for clients in the entertainment industry.

Show notes and a full transcription of the interview can be found here: https://logogeek.uk/podcast/copyright-and-trademark-law/

• Law Offices of Gordon P. Firemark
• Digital Entrepreneur’s Business and Legal Toolkit
• Trademark Electronic Search System (TESS)

I’m incredibly thankful to FreshBooks for sponsoring season 4 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Armin Vit has established himself as an influential figure in the logo design space through his fantastic logo and brand identity reviews under the umbrella of Brand New, which now receives over 1.8 million page views each month. But how did he get started, how does he approach his reviews and what lessons has he learned along the way?

In this interview, Ian Paget discovers how Armin got his job with Pentagram in the New York Office, the lessons he learned from Micheal Beirut, how he started the Brand New blog, his approach to critiquing logos, what makes a great logo design and how and why he started the Brand New Conference.

To view the show notes and interview transcription visit: https://logogeek.uk/podcast/armit-vit/

• Flaunt: Designing effective, compelling and memorable portfolios of creative work  Amazon UK | Amazon US
• Speakup Blog Archives 2002 – 2009
• Brand New Blog
• Brand New Conference
• Under Consideration

I’m incredibly thankful to HolaBrief who have sponsored this episode. HolaBrief is an incredible new platform for graphic designers that makes it easy to ask all the right questions to nail your design brief. You can define project goals, ask questions, create user personas, positioning maps, competitor maps and so much more  –  Sign up for free here.

Following a successful design career, and the birth of her son, Rebecca Heinemann built her own design agency CraftWell so that she could have a better work/life balance. In this episode Ian Paget interviews Rebecca to discuss her background, the reason why she built her own business, the steps she took to get it up and running and the challenges and fears faced along the way. We also discuss why we both feel it’s important to work within agencies before considering building your own business.

Show notes for this episode can be found here: https://logogeek.uk/podcast/rebecca-heinemann/

I’m incredibly thankful to HolaBrief who have sponsored this episode. HolaBrief is a platform that makes it easy to ask all the right questions and nail your design brief every time –  Sign up for free here.

On this weeks episode Ian Paget interviews Louise Fili, an Italian-American graphic designer who’s specialised in brand development for food packaging and restaurants for the past 30 years. We discuss how she discovered her niche, her logo design process, typography design, her incredible books and so much more.

Louise Fili is a member of the Art Directors Hall of Fame, and has received the medal for Lifetime Achievement from the AIGA and the Type Directors Club.

Show notes and a full transcription of the interview can be found here: https://logogeek.uk/podcast/louise-fili/

• Louise Fili Website
• Font Editing Software: Glyphs
• Graphique de la Rue: The Signs of Paris  Amazon UK | Amazon US
• Gràfica de les Rambles: The Signs of Barcelona  Amazon UK | Amazon US
• Grafica Della Strada: The Signs of Italy  Amazon UK | Amazon US
• Elegantissima: The Design and Typography of Louise Fili  Amazon UK | Amazon US

I’m incredibly thankful to FreshBooks for sponsoring season 3 of the Logo Geek Podcast!

FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

I’m also thankful to HolaBrief who has also sponsored this episode. HolaBrief is a platform that makes it easy to ask all the right questions and nail your design brief every time –  Sign up for free here.

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!

Having worked on the design of sports logos and brand identity design for over 15 years, Michael Raisch has developed a deep understanding of designing for sports clubs. In this episode we dive into the differences you need to consider when working on the design of sports logos and brand identities, and some of the stories behind where the ideas were formed.

Michael is also a very talented content creator, so we also discuss how he’s able to create engaging and relevant content which has attracted attention from big publications including The Guardian, HOW Design, CNN and People Magazine.

Michael Raisch is a graphic designer at Fanbrandz where he’s developed sports brands with MLB and the NHL.

Show notes along with an episode transcription can be found here: https://logogeek.uk/podcast/sports-branding/

Links to Michaels work:

• Raisch Studios
• FanBrandz

Content Examples:

• PreSchool Olympic 2020 Tokyo Logo Design
• The Football Atlas
• 1990’s Kid Remake Jurassic Park

I’m incredibly thankful to FreshBooks for sponsoring the show!. FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

I’m also thankful to HolaBrief who has also sponsored this episode. HolaBrief is a platform that makes it easy to ask all the right questions and nail your design brief every time –  Sign up for free here.

If you’re looking for a design job it can often be hard to find an opportunity, even if you’re the most talented designer. But if you get your CV and portfolio right, and put yourself out there too you’re more likely to get the job you’ve always dreamed of.

To help with this, on this weeks podcast Ian Paget speaks with Charli Prangley to discuss job application tips, portfolio, CV and job interview advice, and also how she found her dream job through networking, public speaking, YouTube videos, Podcasts and a number of side projects too.

Charli Prangley is a remote designer and developer at Convert kit, and is also a co-host on the Design Life Podcast.

Show notes along with an episode transcription can be found here: https://logogeek.uk/podcast/finding-a-design-job/

I’m incredibly thankful to FreshBooks for sponsoring the show!. FreshBooks is an cloud based accounting software that makes it easy to create and send branded invoices, track time and to manage your incoming and outgoing money. You can try it out for yourself free for 30 days just by clicking here.

I’m also thankful to HolaBrief who has also sponsored this episode. HolaBrief makes it easy to ask all the right questions and nail your design brief every time. Built by designers, for designers. Go check it out here.

Typography is a core component of logo design, but so many designers lack the essential knowledge needed to use fonts correctly. To solve that, this week Ian interviews Michael Stinson to talk about the fundamentals of type, choosing and managing fonts, licensing, book recommendations and more.

Michael is the typography instructor at Laguna College of Art + Design, and is also the founder and lead Instructor at TypeEd, an educational platform that teach designers about the fundamental theory of type.

Show notes, and a full transcription of the interview can be found here: https://logogeek.uk/podcast/typography-fundamentals/

• michaelstinson.com
• TypeEd Website
• Font Management: Suitcase Fusion
• The Anatomy of Type by Stephen Coles  Amazon UK | Amazon US
• Type Matters! by Jim Williams  Amazon UK | Amazon US
• The Elements of Typographic Style by Robert Bringhurst  Amazon UK | Amazon US
• Reading Letters: Designing for Legibility  Amazon UK | Amazon US
• InDesign Type: Professional Typography with Adobe InDesign  Amazon UK | Amazon US
• The Complete Manual of Typography by James Felici  Amazon UK | Amazon US
• Shady Characters: The Secret Life of Punctuation, Symbols, and Other Typographical Marks  Amazon UK | Amazon US

FreshBooks have sponsored the Logo Geek Podcast, and I’m so thankful – without them this would not be possible (It takes so much time!!).

FreshBooks is a cloud based accounting software that makes it easy to create and send branded invoices, track time and to manage your incoming and outgoing money. I highly recommend it, and you can try it out for yourself with a free 30 day trial.

Are you struggling to work out who you are as a designer? Working out your purpose and personal brand? In this weeks episode Ian talks with Radim Malinic to learn how he discovered his passion for design, and the journey he took to establish his personal brand. We also find out how he's been able to attract big clients, and more about his latest book, ‘Book of Ideas: Volume 2’.

Radim Malinic is an award winning freelance creative director, graphic designer and keynote speaker based in London who’s worked with clients including Nike, Harry Potter, London Film Museum, SyCo, Sprite and WWF.

Show notes and a full transciption of this episode can be found here: https://logogeek.uk/podcast/radim-malinic/You can listen to this and other great interviews from Logo Geek on iTunes, SoundCloud, Stitcher, Google Play Music or Spotify.

• Book of Ideas: Volume 1 by Radim Malinic  Amazon UK | Amazon US
• Book of Ideas: Volume 2 by Radim Malinic  Amazon UK | Amazon US
• Brand Nu

I’m incredibly thankful to FreshBooks for sponsoring the Logo Geek Podcast, because without them I could not make this possible.FreshBooks is an cloud based accounting software that makes it easy to create and send branded invoices, track time and to manage your incoming and outgoing money. It’s designed specifically for creative professionals, so it’s beautifully designed, and continually optimised and improved. I highly recommend it, and you can try it out for yourself free for 30 days.  Go check FreshBooks out!

In this episode Ian Paget speaks to George Bokhua, a truly talented graphic designer, who’s worked with companies including Disney, New Balance, NFL and Wired Magazine. Having followed his work for years, Ian describes George as one of the best practicing logo designers in the world today, so this interview dives into his life as a designer, his logo design process, idea generation, using grid systems, using social media, pricing a logo and so much more. It’s an insightful interview with a real master of logo design.

View the show notes, and a full transcription here: https://logogeek.uk/podcast/george-bokhua/

• Book: Grid Systems in Graphic Design by Josef Mülller-Brockmann  Amazon US  |  Amazon UK
• Logo Design with Grids SkillShare Course
• George Bokhua social/design profiles:
  • Instagram
  • Dribbble
  • Behance

I’m incredibly thankful to FreshBooks for sponsoring the Logo Geek Podcast, because without them I could not make this possible.

FreshBooks is an cloud based accounting software that makes it easy to create and send branded invoices, track time and to manage your incoming and outgoing money. It’s designed specifically for creative professionals, so it’s beautifully designed, and continually optimised and improved. I highly recommend it, and you can try it out for yourself free for 30 days.  Go check FreshBooks out!

Finding potential logo design leads can be a challenge, but once they contact you how do you convert them to clients? How do you know if they will be good to work work with? What should you send them? On this weeks episode Ian Paget talks with Emily Cohen to learn more about qualifying clients, then creating proposals and contracts to convert your prospects into clients. Emily is a brutally honest consultant who provides strategic business advice to creative firms, and is the author of the book Brutally Honest.

Show notes along with a transcription of this interview can be found here:  https://logogeek.uk/podcast/qualifying-leads-turning-them-into-clients/

• Blog: Where to Find High Quality Logo Design Clients
• Book: The E-Myth Revisited by Michael E. Gerber  Amazon UK | Amazon US
• Book: Brutally Honest by Emily Cohen (available for pre-order here)

I’m incredibly thankful to FreshBooks for sponsoring the Logo Geek Podcast, because without them I could not make this possible.

FreshBooks is an cloud based accounting software that makes it easy to create and send branded invoices, track time and to manage your incoming and outgoing money. It’s designed specifically for creative professionals, so it’s beautifully designed, and continually optimised and improved. I highly recommend it, and you can try it out for yourself free for 30 days.  Go check FreshBooks out!

Value Based Pricing is a term that frequently comes up when people talk about service based businesses, but exactly how it works is often a mystery to us designers. In this episode Ian Paget speaks to Blair Enns to learn what value based pricing is, and how it can be used to build a profitable business whilst also providing the best service possible to your clients.

Blair Enns is the author of the highly acclaimed book The Win Without Pitching Manifesto, and Pricing Creativity: a guide to profit beyond the billable hour.

Show notes along with an episode transcription can be found here: https://logogeek.uk/podcast/value-based-pricing/

• Win Without Pitching Manifesto by Blair Enns  Amazon US | Amazon UK
• Pricing Creativity by Blair Enns (Only available at pricingcreativity.com)
• Built to Sell by John Warrillow  Amazon US | Amazon UK
• Pricing on Purpose by Ronald J. Baker  Amazon US | Amazon UK

This episode is sponsored by FreshBooks, which is an cloud based accounting software that makes it easy to create and send branded invoices, track time and to manage your incoming and outgoing money. It’s designed specifically for creative professionals, so it’s beautifully designed, and continually optimised and improved. I highly recommend it, and you can try it out for yourself free for 30 days.  Go check FreshBooks out!

Logo design is often a collaborative process between designer and client, but from time to time in order to provide the best possible service you need to say ‘no’. But how do you do that without damaging the client relationship? In this episode Ian Paget interviews Sagi Haviv to learn the techniques he uses to gain credibility and provide confidence so that when the time comes… they can say no without damaging the client relationship, allowing them to stay in control of the design phase.

Sagi Haviv is a parter and designer at Chermayeff & Geismar & Haviv, who has designed over 60 identity programs, including the logos for the Library of Congress, Harvard University Press, and the US Open to name just a few.

Video: Visual Identities: More Than Just A Logo | Sagi Haviv | TEDxPenn

Book: Identity – Chermayeff & Geismar & Haviv (2018) Amazon UK | Amazon US.

Book: Identify – Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar (2011) Amazon UK | Amazon US.

Show notes and a transcription of this episode can be found here: https://logogeek.uk/podcast/sagi-haviv/

I’m incredibly thankful to FreshBooks for sponsoring the show, because without them I could not make this possible.

FreshBooks is an cloud based accounting software that makes it easy to create and send branded invoices, track time and to manage your incoming and outgoing money. It’s designed specifically for creative professionals, so it’s beautifully designed, and continually optimised and improved. I highly recommend it, and you can try it out for yourself free for 30 days.  Go check FreshBooks out!

To be a successful designer, freelancer, or small business owner you need to understand strategy and business, so to kick off season 3 Ian Paget chats with Douglas Davis, the author of the hugely popular book “Creative Strategy and the Business of Design” to discuss the importance of understanding business, and using a strategic approach when working as a designer. Douglas is the associate professor within the Communication Design department at New York City College of Technology in Brooklyn.

View the show notes & transcription for this episode

• Book: Creative Strategy and The Business of Design – Amazon US | Amazon UK
• Thinkhowtheythink.com

This episode kicks off the 3rd season of the logo geek podcast. I’m incredibly thankful to FreshBooks for sponsoring the show, who have allowed me to made this possible.

FreshBooks is an online accounting software that makes it easy to create and send invoices, to track time and to manage your incoming and outgoing money. It’s designed specifically for small creative businesses, so it’s beautifully designed, and continually optimised and improved. I highly recommend it, and you can try it out for yourself free for 30 days.  Go check FreshBooks out!

In this interview Ian Paget speaks with Tom Geismar, one of the most highly acclaimed designers in the industry. We discuss logo design, including the process before computers, presenting to the client, working in black and white, mistakes to avoid, pricing big projects, launching a new identity, a beautiful tribute to Ivan Chermayeff and more.

Tom is a founding partner of design agency Chermayeff & Geismar & Haviv, where he worked on iconic logos from brands including Mobil Oil, Xerox, Close Bank and many more.

Show notes for this episode can be found here: https://logogeek.uk/podcast/tom-geismar/ 

Sponsored by FreshBooks

I’d like to thank FreshBooks for sponsoring this episode, and for making this series possible. FreshBooks is a beautifully designed accounting software that makes it easy to create and send invoices, to track time and to manage your incoming and outgoing money. I recommend trying it out for yourself by making use of the free 30 day trial offered to listeners of this podcast – just visit https://freshbooks.com/logogeek – and enter Logo Geek in the ‘how did you hear about us’ section.

Jim Wornell is a graphic designer who worked at Nintendo from 1990-2006. He designed packaging, manuals and artwork for several games... but most importantly he designed the logos for games including Metroid Prime, Paper Mario, Animal Crossing and was the Associate Producer on one of the greatest games ever made... Zelda: Ocarina Of Time!

In the interview, we learn how he started his career at Nintendo, how he was promoted to graphic designer, behind the scenes on logo and packaging projects, and what he's doing today.

Show notes can be found here: https://logogeek.uk/podcast/logos-for-nintendo

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!

In this episode of the Logo Geek Podcast Ian chats with Rian Hughes, a British graphic designer, illustrator, writer and comic book artist. Rian is best known for his work in the British and American comic book industry, having created many logo designs for Marvel and DC including Batman and Robin, Bat Girl, Spider-Man, The X-Men, Captain America, Wolverine, The Script, The Invisibles… the list goes on!

In this episode we talk about Rians approach to logo and type design, as well as his new book Logo-A-Gogo, an inspirational visual history of the iconic brand identities created Rian.

• Rian Hughes website Device Fonts

• Logo-A-Gogo Book Amazon UK Amazon US

• Cult-Ture Book Amazon UK Amazon US

I’d like to thank FreshBooks for sponsoring this episode, and for making this series possible. FreshBooks is a beautifully designed accounting software that makes it easy to create and send invoices, to track time and to manage your incoming and outgoing money. I recommend trying it out for yourself by making use of the free 30 day trial offered to listeners of this podcast – just visit https://freshbooks.com/logogeek – and enter Logo Geek in the ‘how did you hear about us’ section.

Instagram has become a popular method for designers to find inspiration for logo design, however, did you know that by being active on the platform you can also attract clients?

But what do you need to do to increase engagement on Instagram? How do you grow your following to attract potential clients? What tools can you use? How do you use hashtags? So many questions!

In this episode Ian Paget chats with the founder of Logo Inspirations, Jonathan Rudolph to find out what’s been successful for him. We learn how he grew his Instagram following to 600,000+, whilst also making a passive income of over $5000+ a month.

We also discover how Jonathan started Logo Inspirations, how he fits it around a full time job.

I’d like to thank FreshBooks for sponsoring this episode, and for making this series possible. FreshBooks is a beautifully designed accounting software that makes it easy to create and send invoices, to track time and to manage your incoming and outgoing money. I recommend trying it out for yourself by making use of the free 30 day trial offered to listeners of this podcast – just visit https://freshbooks.com/logogeek – and enter Logo Geek in the ‘how did you hear about us’ section.

In this interview Ian Paget speaks with Identity designer Ben Loiz to learn from his 18 years experience.

We speak about Bens early life that lead him to start his own studio, his hands-on logo design process, the files he sends, the importance of work life balance (with tips), how he networks to attract big named clients such as Nike and CocaCola, and how he’s able to use photography to present and elevate the quality of his identity design work.

Show notes for this episode can be found here: https://logogeek.uk/podcast/ben-loiz/

I’d like to thank FreshBooks for sponsoring this episode, and for making this series possible. FreshBooks is a beautifully designed accounting software that makes it easy to create and send invoices, to track time and to manage your incoming and outgoing money. I recommend trying it out for yourself by making use of the free 30 day trial offered to listeners of this podcast – just visit https://freshbooks.com/logogeek – and enter Logo Geek in the ‘how did you hear about us’ section.

What is a mood board, how do you create one and how can they be used to improve your logo design process and client communication? In this podcast, Ian Paget chats with Mariah Althoff, a freelance brand identity designer, to find out.

We also learn how Mariah started her business, and how she’s created a number of clever sales funnels that include Training Courses, Pinterest and Email Marketing.

Show notes for this episode can be found at https://logogeek.uk/2.6

I’d like to thank FreshBooks for sponsoring this episode, and for making this series possible. It’s a beautifully designed accounting software that makes it easy to create and send invoices, to track time and to manage your incoming and outgoing money. I recommend trying it out for yourself by making use of the free 30 day trial offered to listeners of this podcast – just enter Logo Geek in the ‘how did you hear about us’ section.

As a designer you need a personal brand. But what name should you use? How do you design your own logo? Do you need a website and what should be on it? In this episode Ian Paget of Logo Geek chats with Jacob Cass to find out. We learn how Jacobs been able to travel the world whilst working as a freelance designer, how he designs a logo, and how he makes a passive income from affiliate marketing.

Jacob Cass is a logo, brand and web designer best known for his blog and business, Just Creative.

Show notes for this episode can be found here: https://logogeek.uk/podcast/creating-a-personal-brand/

I’d like to thank FreshBooks for sponsoring this episode, and for making this series possible. It’s a beautifully designed accounting software that makes it easy to create and send invoices, to track time and to manage your incoming and outgoing money. I recommend trying it out for yourself by making use of the free 30 day trial offered to listeners of this podcast – just enter Logo Geek in the ‘how did you hear about us’ section.

Can sharing tips and tutorials on YouTube attract logo design clients? Yes. In this weeks podcast Ian Paget chats with Will Paterson who has been able to just that.

We learn how Will started his YouTube channel, the tools and software used, and how he’s able to manage his time to create consistent content, whilst also taking on client design projects too. We also deep dive into his logo design and hand lettering process.

Will Paterson is a well-known logo designer and hand lettering artist specialising in logotype design. He’s best know for his YouTube channel, where he shares weekly tips and advice for designers, which has grown to a following of over 234,000 subscribers.

Show notes for this episode can be found here: https://logogeek.uk/podcast/youtube-lettering-logos/

This podcast has been sponsored by FreshBooks. For a free 30 day trial visit freshbooks.com/logogeek

Have you ever analysed a logo design in detail so that you can really understand why design decisions were made? What if you did that with logo designs from graphic design masters, such as Paul Rand? What could you learn by doing so?.

This week Ian Paget chats with Melinda Livsey to find out why she started to study logo designs from the masters and what she’s learned. We also discuss her logo design process and how she’s been able to reduce the time spent on projects by half, whilst increasing her prices too simply by implementing core strategy sessions as part of her design services. Melinda is the founder and Creative Director of her own branding agency, Marks & Maker.

Show notes can be found here: https://logogeek.uk/podcast/studying-design-masters/ 

Books & resources mentioned include:

• The Power of Limits: Proportional Harmonies in Nature, Art and Architecture
• Creative Strategy and the Business of Design
• 101 Things I Learned In Business School
• Core Strategy Kit
• Futur Pro Group

To listen to more episodes visit https://logogeek.uk/podcast/ 

What is branding and why does it matter? What steps do you need to take to build a brand? What makes a great logo, and how can you use social proof to attract clients? We answer these questions and more in this interview with branding guru David Brier. David is an award-winning veteran in branding, rebrands, design and brand strategy, having received over 330 international industry recognitions for his work. He’s also the author of a newly released book, Brand Intervention.

To listen to this episode and more visit: logogeek.uk/podcast

To learn more about David visit: risingabovethenoise.com

Thank you to FreshBooks who have sponsored this podcast. For a free 30 day trial, just visit freshbooks.com/logogeek

Why is strategy important when designing a logo? How can you use strategy as part of your design process? In this episode branding expert and thought leader Marty Neumeier answers these questions, as well as explaining in detail how to test a trademark design before releasing it to the public.

Marty is the Director of Transformation at Liquid Agency, and in the author of some of the very best books on branding and design including; Brand Gap, Zag and Brand Flip.

Show notes for this episode can be found here: https://logogeek.uk/podcast/using-strategy-in-logo-design/

This episode of the podcast is sponsored by Freshbooks. Try it today for a free, unrestricted 30 day Trial.

What is branding, and how do you go about starting a brand identity design project? In this weeks episode Ian Paget chats with the author of Designing Brand Identity, Alina Wheeler. In this episode we deep dive into the steps that need to be taken to rebrand a business from start to finish. We also discuss her book, which is now on its 5th edition.

Show notes for this episode can be found at logogeek.uk/podcast10

To view more episodes and to subscribe visit logogeek.uk/podcast

Martin Huntbach is the co-founder Jammy Digital, a content writing agency in the UK. Martin also co-authored the best-selling book, Content Fortress and has spoken about content marketing on stages across the country. After winning the Best Business Blog Award in 2018, he’s made it his mission to help as many businesses as possible to attract their ideal clients using content.

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!

View show notes here: https://logogeek.uk/podcast/content-marketing-fortress

Do you spend all your time searching for clients, attending events and cold calling? What if there was a better way to do this, and instead have potential customers simply find you when they need your logo design services? Search Engine Optimisation (SEO) is the solution.

In this episode Ian Paget interviews freelance content marketeer, and SEO expert Ryan Robinson who shares actionable information that you can use now to start getting your design portfolio in the hands of real clients around the world!

Show notes for this episode can be found here: https://logogeek.uk/podcast/online-marketing-for-designers/

Want to listen to more epsiodes like this? https://logogeek.uk/podcast/

Have you ever dreamed of creating your own graphic design business but have no idea where to start? In this episode Ian Paget of Logo Geek chats with Kyle Courtright, who in 2013 ditched his 9 to 5 job to start the business of his dreams, Courtright designs. We find out how Kyle kickstarted his logo design business, how he’s attracted clients, and we also talk about an exciting new logo design awards site founded by Kyle, Logo Wave...

Show notes for this episode can be found here: https://logogeek.uk/podcast/start-a-logo-design-business/

To listen to more episodes like this visit: https://logogeek.uk/podcast/

Enter Logo Wave

Do you want to work for a top brand design agency but not sure what it takes? In this episode Ian Paget chats with Simon Manchipp, one of the founders of the hugely successful branding design agency 'Someone' to find out. We discuss the best design portfolios, common CV mistakes and much more.

Show notes for this episode can be found here: https://logogeek.uk/podcast/work-for-a-design-agency/