The Zero Distraction Cockpit: Making In-Cab Navigation Safer and Smarter with Dave Morris
Tuesday, October 27, 2026 • Duration 31:34
In " The Zero Distraction Cockpit: Making In-Cab Navigation Safer and Smarter", Joe Lynch speaks with Product Manager at Trimble, Dave Morris, about how AI voice control, truck-specific navigation, and precision gate-to-dock routing eliminate in-cab distractions and keep drivers safe.
About Dave Morris
Dave Morris is a Product Manager at Trimble with 10+ years focused on mobile experiences, including CoPilot. His background spans partner management, sales engineering, and product management, bringing a wealth of experience to mobile product development.
About Trimble
Trimble Transportation provides fleets with solutions to create a fully integrated supply chain. With an intelligent ecosystem of products and services, Trimble Transportation enables customers to embrace the rapid technological evolution of the industry and connect all aspects of transportation and logistics — trucks, drivers, back office, freight and assets. Trimble Transportation delivers an open, scalable platform to help customers make more informed decisions and maximize performance, visibility and safety.
Key Takeaways: The Zero Distraction Cockpit: Making In-Cab Navigation Safer and Smarter
In " The Zero Distraction Cockpit: Making In-Cab Navigation Safer and Smarter", Joe Lynch speaks with Product Manager at Trimble, Dave Morris, about how AI voice control, truck-specific navigation, and precision gate-to-dock routing eliminate in-cab distractions and keep drivers safe.
Elimination of Catastrophic Routing Errors: Unlike consumer GPS applications that treat heavy vehicles like passenger cars, Trimble CoPilot uses PC*MILER commercial navigation data tailored to specific vehicle dimensions, axle weight limits, and hazardous material restrictions—preventing bridge strikes, illegal detours, and reducing out-of-route mileage by up to 10%.
Hands-Free In-Cab Voice Control: The CoPilot Driver Assistant utilizes AI-powered natural language voice commands, allowing drivers to search for amenities, adjust routes, or check live weather and traffic without taking their hands off the wheel or eyes off the road.
Enhanced Driving Safety with Motion Lock: To eliminate distracted driving and keep drivers focused, physical touch interactions on the dashboard or tablet are locked while the vehicle is in motion.
Precision Gate-to-Dock Guidance: By using precise, geofenced commercial location data for over 6 million places, CoPilot guides drivers past generic street addresses directly through truck-specific entry gates and straight to exact dock doors, eliminating the delays that account for up to 80% of last-mile friction.
Single Source of Truth Between Cab and Back Office: Because CoPilot shares the same routing engine and data as back-office dispatch systems (PC*MILER), the exact miles planned by dispatch match the miles driven in the cab, resolving discrepancies in billing, fuel tax calculations, and driver pay.
Predictive Parking and Hours-of-Service Management: CoPilot leverages machine learning and real-time integrations to predict parking availability and alert drivers to safe rest options before their hours-of-service limits expire—or with a single tap of an emergency coffee cup button.
Hyperlocal Weather and Hazard Mitigation: The platform provides proactive alerts for upcoming traffic slowdowns, road closures, and severe weather conditions like high winds and low visibility, giving drivers and dispatchers the intelligence needed to re-plan routes safely.
Learn More About The Zero Distraction Cockpit: Making In-Cab Navigation Safer and Smarter
The High Cost of Wrong Turns: How Location Data Protects Freight Margins with Rishi Mehra
Thursday, October 22, 2026 • Duration 43:42
In " The High Cost of Wrong Turns: How Location Data Protects Freight Margins", Joe Lynch speaks with the VP, Product & Engineering of Trimble, Rishi Mehra, about how precision location data, commercial routing, and connected AI ecosystems protect fleet profitability and driver safety.
About Rishi Mehra
Rishi Mehra is the VP, Product & Engineering of Trimble. As VP, product and engineering, Rishi Mehra is primarily responsible for overseeing the company's technology, products and engineering in North America. Mehra has been with Trimble since 2014, and previously served as a senior product manager and director of web products for ALK Technologies (now a part of the Trimble family). In that role, he led the product management and go-to-market activity for all web solutions globally and helped establish the commercial transportation-focused web digital platform within the organization.
About Trimble
Trimble Transportation provides fleets with solutions to create a fully integrated supply chain. With an intelligent ecosystem of products and services, Trimble Transportation enables customers to embrace the rapid technological evolution of the industry and connect all aspects of transportation and logistics — trucks, drivers, back office, freight and assets. Trimble Transportation delivers an open, scalable platform to help customers make more informed decisions and maximize performance, visibility and safety.
Key Takeaways: The High Cost of Wrong Turns: How Location Data Protects Freight Margins
In " The High Cost of Wrong Turns: How Location Data Protects Freight Margins", Joe Lynch speaks with the VP, Product & Engineering of Trimble, Rishi Mehra, about how precision location data, commercial routing, and connected AI ecosystems protect fleet profitability and driver safety.
Consumer GPS vs. Commercial Reality Creates Costly Risks: Standard consumer navigation apps lack commercial vehicle intelligence—such as bridge clearances, weight restrictions, hazmat regulations, and turn-radius constraints. Using non-commercial apps leads to expensive bridge strikes, fines, off-route detours, and severe brand liability for shippers, carriers, and brokers.
REPOST: The TRAFFIX Report: The Strategic Forecast for North American Freight with Alex Fuller
Tuesday, October 20, 2026 • Duration 50:06
In "The TRAFFIX Report: The Strategic Forecast for North American Freight" Joe Lynch and Alex Fuller, Sr. Director of Revenue Management & Solutions at TRAFFIX, discuss the end of the freight recession and how rising rates, nearshoring, and market volatility are reshaping North American supply chains.
About Alex Fuller
Alex Fuller, Sr. Director of Revenue Management & Solutions at TRAFFIX, focuses on understanding market trends and helping customers grow through customized supply chain solutions, technology, and AI integration. Passionate about supply chains and business growth, Alex earned his undergraduate degree in Supply Chain Management from BYU before beginning his career with a CPG company managing imports from China and distribution across the United States. He later completed his MBA at the University of Virginia and went on to build extensive industry experience with UPS and UPS Supply Chain Solutions prior to joining TRAFFIX. Outside of work, Alex is a former professional triathlete and recently completed the Boston Marathon, reflecting the same discipline and endurance he brings to his professional career.
About TRAFFIX
TRAFFIX is a leading North American 3PL that has been delivering customized supply chain solutions since 1979. With a customer-first approach, TRAFFIX partners with shippers to create flexible, scalable logistics strategies tailored to their unique business needs. The company offers a full suite of services, including truckload, flatbed, intermodal, drayage, expedited, LTL, managed transportation, and specialized government solutions. Backed by experienced logistics experts, TRAFFIX provides real-time visibility, optimized freight management, and agile solutions that help customers adapt to changing market demands. With U.S. headquarters in Chicago, IL, TRAFFIX employs more than 840 logistics professionals across the United States, Canada, and Mexico, helping businesses improve supply chain performance through customized supply chain optimization.
Key Takeaways: The TRAFFIX Report: The Strategic Forecast for North American Freight
The Logisyn Analysis: What Will Reshape Freight Sectors Next with John Manners-Bell
Thursday, October 15, 2026 • Duration 51:57
In " The Logisyn Analysis: What Will Reshape Freight Sectors Next", Joe Lynch speaks with Chief Executive of Ti, John Manners-Bell about how geopolitical fragmentation, artificial intelligence, nearshoring, and evolving security risks are reshaping the future of global freight sectors.
About John Manners-Bell
Prof John Manners-Bell is Chief Executive of Ti, Honorary Visiting Professor at the London Metropolitan University's Guildhall Faculty of Business and Law and an adviser to the World Economic Forum. He has over 25 years' experience working in and analysing the global logistics sector. John started his working life as an operations manager of a logistics company based in the UK. Prior to establishing Ti in 2002, he worked as an analyst in consultancies specialising in international trade, transport and logistics. He also spent a number of years as a manager of UPS, in a strategic marketing and communications role. John holds an MSc in Transport Planning and Management from University of Westminster and is an Associate of King's College London where he studied Classics and Theology. He is a Fellow of the UK Chartered Institute of Logistics and Transport and former Chair of the Supply Chain and Logistics Global Advisory Council of the World Economic Forum. He has also advised the European Commission Directorate-General for Energy and Transport. He has written three books on the industry – 'Global Logistics Strategies: Delivering the Goods', 'Supply Chain Risk: Understanding Emerging Threats to Global Supply Chains' and 'Logistics and Supply Chains in Emerging Markets'. His second book, 'Supply Chain Risk' won the Mention Speciale ACA-Bruel Prize for supply chain literature in 2014.
About Ti
Ti is one of the world's leading providers of expert research and analysis dedicated to the global logistics industry. Utilising the expertise of professionals with many years of experience in the mail, express and logistics industry, Transport Intelligence has developed a range of market leading web-based products, reports, profiles and services used by all the world's leading logistics suppliers, consultancies and banks as well as many users of logistics services.
Unlocking Fleet Superpowers: The Power of the Trimble Ecosystem with Pat Gaskins and Matt Ruth
Tuesday, October 13, 2026 • Duration 36:16
In " Unlocking Fleet Superpowers: The Power of the Trimble Ecosystem", Joe Lynch speaks with General Manager of Corcentric's Fleet Services, Pat Gaskins and Vice President of Implementation at ISAAC, Matt Ruth about how integrating in-cab telematics and automated billing with the Trimble ecosystem eliminates operational friction, optimizes fleet utilization, and boosts profitability.
About Pat Gaskins
Pat Gaskins is General Manager of Corcentric's Fleet Services, overseeing both sales and operations for fleet offerings. Pat and his Fleet Solutions leadership team have successfully executed strategies to drive profitable growth tied to our Private Fleet & Carrier GPO, Capital Equipment, and Remarketing solutions. Pat joined Corcentric in 2010, bringing more than 30 years of experience as a financial services professional into the transportation industry. Previously, he held leadership positions with GE Capital, PHH Arvil, and TCF Equipment Finance, among others.
About Matt Ruth
Matt Ruth is the Vice President of Implementation at ISAAC. Matt started his career working in transportation immediately upon graduating from college and has served in a wide variety of operational, technology, and leadership roles. He has gained a wealth of experience over the past 25+ years, largely invested at TMW systems and Trimble Transportation in senior management roles, leading teams responsible for managing the most complex transportation technology implementations. Matt has thus developed a unique ability to provide practical solutions to an otherwise complex and fragmented ecosystem of supply chain technology solution providers.
About Trimble
Trimble Transportation provides fleets with solutions to create a fully integrated supply chain. With an intelligent ecosystem of products and services, Trimble Transportation enables customers to embrace the rapid technological evolution of the industry and connect all aspects of transportation and logistics — trucks, drivers, back office, freight and assets. Trimble Transportation delivers an open, scalable platform to help customers make more informed decisions and maximize performance, visibility and safety.
The P44 and LSP44 Story with Jett McCandless
Friday, October 9, 2026 • Duration 01:02:00
In " The P44 and LSP44 Story", Joe Lynch speaks with Founder and CEO of project44 and LSP44, Jett McCandless, about how project44 and LSP44 are split to serve shippers and service providers through AI agents, global connectivity, and API infrastructure.
About Jett McCandless
Jett McCandless has spent 25 years inside the global supply chain, running it, not studying it. He started on the dock and in dispatch at YRC Freight, helped scale GlobalTranz past $2 billion in revenue, then founded Metafora, an Inc. 500 advisory firm. In 2014, he founded project44 on a simple bet: enterprises don't need another dashboard, they need one operating truth of their entire network. That bet became the world's largest real-time logistics data graph, trusted by 1,300+ leading brands moving over a billion shipments a year across 190+ countries. In 2026, Jett launched LSP44, AI-native agent and API infrastructure built for logistics service providers (brokers, carriers, 3PLs, forwarders). It automates exceptions, procurement, and documents, built on data spanning 280,000+ carriers. Jett leads both companies as Founder and CEO.
About LSP44
LSP44 is the AI-native agent and API Infrastructure business for logistics service providers. Built on the world's largest logistics data graph and carrier network, LSP44 gives 3PLs, freight forwarders, and brokers the AI agents, carrier infrastructure, and developer capabilities to embed intelligence directly into their own products and workflows. LSP44 is profitable and headquartered in Chicago. Learn more at LSP44.ai.
About Project44
project44 is the Decision Intelligence Platform for the modern supply chain. Its context-based AI transforms fragmented logistics management into unified intelligence, bringing certainty to global supply chain operations. With intelligent transportation management, end-to-end visibility, yard management and last mile solutions, and a preferred carrier network of 282,000 carriers, project44 connects over 1.5 billion shipments annually for over 1,000 leading brands in manufacturing, automotive, retail, life sciences, food and beverage, CPG, and oil, chemical and gas. Learn more at project44.com.
Reinventing Fleet Efficiency: Cutting Friction in Maintenance, Routing, and Dispatch with Michael Kornhauser
Tuesday, October 6, 2026 • Duration 49:37
In "Reinventing Fleet Efficiency: Cutting Friction in Maintenance, Routing, and Dispatch", Joe Lynch speaks with sector vice president of Trimble, Michael Kornhauser, about how integrated ecosystems, agentic AI, and smart routing technologies eliminate back-office friction and boost fleet performance across modern transportation networks.
About Michael Kornhauser
Michael Kornhauser is sector vice president of Trimble, leading Transportation & Logistics in North America. With more than 20 years in various leadership roles, Michael has proven to be an astute and dynamic leader with deep industry understanding and passion for delivering superior customer value. Kornhauser, along with Dan Popkin, established the European operations and development of the successful CoPilot business and guided the ALK Technologies business integration into Trimble. Under his leadership, Trimble's mapping solutions have become highly recognized and respected throughout the North American trucking and rail industries. He studied at Trinity College, where he received a research grant from NASA and graduated with a Bachelor of Science degree in computer engineering.
About Trimble
Trimble Transportation provides fleets with solutions to create a fully integrated supply chain. With an intelligent ecosystem of products and services, Trimble Transportation enables customers to embrace the rapid technological evolution of the industry and connect all aspects of transportation and logistics — trucks, drivers, back office, freight and assets. Trimble Transportation delivers an open, scalable platform to help customers make more informed decisions and maximize performance, visibility and safety.
Key Takeaways: Reinventing Fleet Efficiency: Cutting Friction in Maintenance, Routing, and Dispatch
In "Reinventing Fleet Efficiency: Cutting Friction in Maintenance, Routing, and Dispatch", Joe Lynch speaks with sector vice president of Trimble, Michael Kornhauser, about how integrated ecosystems, agentic AI, and smart routing technologies eliminate back-office friction and boost fleet performance across modern transportation networks.
The New Supply Chain Era with Nate Shutes
Friday, October 2, 2026 • Duration 01:00:59
In "The New Supply Chain Era", Joe Lynch speaks with Founder of Ballast and Head of Strategy for LogistiVIEW, Nate Shutes, about how the evolving landscape of AI, fractional leadership, and community support are shaping the future for supply chain entrepreneurs.
About Nate Shutes
Nate Shutes has 25+ years of supply chain and logistics leadership spanning Fortune 500 companies to mid-market, founder-led businesses. He is the Founder of Ballast, the private peer group for supply chain entrepreneurs and Head of Strategy for LogistiVIEW, the leading Warehouse Orchestration Software platform for complex fulfillment operations. He is a Lean Six Sigma Black Belt and holds a BS in Transportation & Logistics from UW-Superior and an MBA from the University of St. Thomas.
About Ballast
Ballast is a private peer group and mastermind for supply chain and logistics entrepreneurs. Supply chain entrepreneurship is hard. But you don't have to do it alone. Join Ballast.
About LogistiVIEW
LogistiVIEW is a leading SaaS provider in the emerging Warehouse Orchestration Software space. Our WOS is the neutral decision layer between your WMS, ERP, robotics platforms and people that optimizes fulfillment operations.
Key Takeaways: The New Supply Chain Era
In "The New Supply Chain Era", Joe Lynch speaks with Founder of Ballast and Head of Strategy for LogistiVIEW, Nate Shutes, about how the evolving landscape of AI, fractional leadership, and community support are shaping the future for supply chain entrepreneurs.
Community and Support for Bootstrapped Founders (Ballast): Nate Shutes created Ballast, a private, paid mastermind group designed specifically for supply chain and logistics entrepreneurs. It gives bootstrapped founders a confidential, supportive space to discuss the hidden, high-stress realities of entrepreneurship—such as cash-flow limits and payroll risks—rather than just social media highlights.
REPOST: OCM: The New Standard for Global Imports with Century's Jim McCullen
Wednesday, September 30, 2026 • Duration 01:04:02
In "OCM: The New Standard for Global Imports with Century's Jim McCullen", Joe Lynch and Jim McCullen, Chief Technology Officer at Century Supply Chain Solutions, discuss how Origin Cargo Management provides the upstream visibility and tactical control necessary to optimize global supply chains before goods ever leave the factory.
About Jim McCullen
Jim McCullen serves as Chief Technology Officer at Century Supply Chain Solutions, bringing over 30 years of deep expertise in logistics technology, digital transformation, and innovation. He leads global technology teams that pioneer Century's proprietary VIZIV platform, an end-to-end supply chain technology platform designed to manage every aspect of operations with precision, visibility, and scalability. By transforming complex global supply chains into efficient, data-driven ecosystems, VIZIV empowers smarter decisions, anticipates disruptions, and unlocks precision visibility and efficiency. Jim is shaping the future of logistics through decades of hands-on leadership and a visionary approach to human-AI partnership and scalable integrations. His forward-thinking strategy strengthens Century's technological leadership, propels enduring innovation, and positions the company for competitive advantage in an increasingly dynamic world.
About Century Supply Chain Solutions
Century Supply Chain Solutions is a tech-enabled global logistics provider with operations across more than 70 countries. Delivering end-to-end supply chain solutions across ocean, air, ground, and warehousing, Century is supported by a strong physical presence at key origin and destination markets. At the core of Century's offering is Origin Cargo Management (OCM), a comprehensive, upstream solution that manages the flow of goods from purchase order issuance through supplier coordination and origin execution. By working directly with suppliers, carriers, and partners at origin, Century ensures shipments are compliant, optimized, and ready for efficient global transport before they leave the factory. Century's proprietary platform, VIZIV® is powered by predictive AI and provides real-time visibility and optimization across supply chains. Combined with decades of expertise and boots-on-the-ground support, Century helps optimize performance, manage risk, and keep supply chains a step ahead in a dynamic global market.
Future-Proofing Warehouses Against Real Estate and Labor Crunches with Adam Brown
Wednesday, September 23, 2026 • Duration 01:01:12
In "Future-Proofing Warehouses Against Real Estate and Labor Crunches", Joe Lynch speaks with Senior Director, Market Intelligence at Dematic, Adam Brown, about how automation, software, and high-density storage solve the industry's toughest labor shortages and space constraints.
About Adam Brown
Adam Brown is a seasoned supply chain and automation leader with more than two decades of experience in material handling, warehouse execution and industrial automation. Throughout his career, he has held leadership, sales, engineering, service and market development roles at Dematic, SSI Schaefer, Transbotics Corporation, Symtx and Williams Technologies. This diverse background has given him a unique perspective on the evolution of supply chain technology and customer-centric automation solutions. Today, Adam is part of Dematic's Global Strategy and Go-to-Market organization, where he leads Market Research and Corporate Development. He focuses on supply chain challenges, industrial automation and robotics. His work examines how big data, artificial intelligence and emerging technologies are reshaping warehouse execution and material handling operations. Adam earned a Bachelor of Science in Information Technology from the University of Phoenix and is recognized for combining deep technical expertise with strategic business insight to drive innovation, operational excellence and customer success.
About Dematic
Dematic delivers intelligent automation solutions for the supply chain that adapt to change, maximize productivity and capacity, reduce risk and create lasting competitive advantage. Drawing on the combined expertise of more than 10,000 employees worldwide, Dematic develops, implements and supports operations featuring advanced technologies and software. With consulting, research, engineering, manufacturing and service centers in over 26 countries, Dematic is a trusted partner for distributors, warehouses and manufacturers globally. Headquartered in Atlanta, Dematic is a member of KION, the Supply Chain Solutions Company.
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The Logistics of Logistics, a podcast by Joe Lynch: Transportation, Logistics Podcaster - Stats, Episodes and Rankings - My Podcast Data
PC*Miler Serves as the Industry's Financial Currency: Celebrating its 40th annual release, PC*Miler acts as the foundational standard for contracting freight, billing, and driver settlements. It provides precise baseline mileage that ensures carriers, shippers, and brokers operate on agreed-upon data so that no party suffers financial loss.
Precision Routing Prevents Margin Leakage: In a tight freight economy with razor-thin margins, small deviations—such as a 10-mile detour or unapproved toll roads—rapidly destroy fleet profitability. Precise commercial mileage and batch processing allow fleets to balance the shortest versus cheapest routes, control driver fuel stops, and eliminate hidden costs.
Solving the "Final 500 Feet" and Dock-Level Navigation: Standard GPS stops at the street address, but Trimble Places covers over 6 million locations with precise dock-level navigation. Directing drivers to exact gate entrances and specialized docks (e.g., distinguishing refrigerated from general-purpose doors) eliminates facility delays, yard congestion, and accidents where they occur most.
Transitioning from Static Maps to an AI Mapping Engine: Mapping is evolving from passive screen graphics into an active, intelligent engine. Integrating mapping data with conversational AI (such as CoPilot Driver Assistant) enables hands-free voice assistance that calculates rest breaks in real time without distracting the driver.
Connected Ecosystems Drive Intelligent Automation: Purpose-built AI tools like Trimble's ArcAgent rely on a connected platform to eliminate administrative friction—such as pulling missing cost or delivery facts for incomplete loads. By restricting AI to verifiable network data with human oversight, systems operate with zero hallucination and strict safety guardrails.
End-to-End Visibility and Vetted Parking Protect Drivers and Assets: Combining in-cab navigation with low-level trailer and pallet tracking provides back-office visibility and immediate alerts for route deviations to combat cargo theft. Furthermore, integrations with networks like Truck Parking Club and Engine give drivers safe, pre-vetted parking and lodging reservations with a single click.
Learn More About The High Cost of Wrong Turns: How Location Data Protects Freight Margins
In "The TRAFFIX Report: The Strategic Forecast for North American Freight" Joe Lynch and Alex Fuller, Sr. Director of Revenue Management & Solutions at TRAFFIX, discuss the end of the freight recession and how rising rates, nearshoring, and market volatility are reshaping North American supply chains.
The 2026 Market Inflection: Following a brutal, multi-year freight recession post-COVID, the North American freight market has officially turned. As of mid-2026, contract rates have climbed 10% year-over-year, while spot rates have exploded by 40%.
The Tariff & Pull-Ahead Wrench: Volatility in 2025 trade policies forced shippers to radically alter inventory strategies. Many pulled massive volumes ahead to beat tariffs, briefly spiking intermodal demand, before aggressively pivoting back to lean, just-in-time supply chains.
Fuel Cracking the Budget Dam: Skyrocketing diesel rates in early 2026 acted as a major catalyst for rate hikes. Unlike previous years where carriers absorbed fuel spikes, tight capacity means these costs are hitting shippers directly, forcing corporate CFOs to expand logistics budgets.
The Nearshoring Reality: Shorter, responsive supply chains are replacing long-distance sourcing. A massive wave of nearshoring to Mexico is underway, trading complex ocean freight for direct, highly automated cross-border trucking networks.
Immediate Capacity Threats (Q2 2026): Roadside inspection events like DOT Week, combined with driver pullbacks over Memorial Day weekend, are actively squeezing summer capacity. Spot rates are projected to remain highly elevated for the next 9 to 12 months as a result of these seasonal disruptions.
The Death of the Annual RFQ: High market volatility means annual freight bids are breaking down. Savvy shippers are shifting to agile 3-month and 6-month mini-bids, allowing 3PLs to price lanes accurately without adding heavy risk premiums to the rates.
TRAFFIX Corporate Profile: Established in 1979, TRAFFIX is a premier North American 3PL operating across the US, Canada, and Mexico. As an asset-light partner, they leverage mid-market agility, cross-border expertise, and on-demand warehousing to protect shipper capacity in volatile cycles.
Learn More About The TRAFFIX Report: The Strategic Forecast for North American Freight
Key Takeaways: The Logisyn Analysis: What Will Reshape Freight Sectors Next
In " The Logisyn Analysis: What Will Reshape Freight Sectors Next", Joe Lynch speaks with Chief Executive of Ti, John Manners-Bell about how geopolitical fragmentation, artificial intelligence, nearshoring, and evolving security risks are reshaping the future of global freight sectors.
Global Fragmentation & Geopolitical Shifts: Global supply chains are transitioning away from decades of free trade and globalization toward fragmenting markets, protectionism, and nationalist policies reminiscent of the mid-20th century.
Reconfiguration of Asian & Ocean Freight Trade: Shifting trade policies and tariffs (such as US-China dynamics) are redirecting manufacturing and trade flows from China into ASEAN countries (e.g., Vietnam, Indonesia) and Mexico, leading to circumvention of tariffs and changing global import ports.
Emergence of Cross-Border Opportunities & Risks: Reshoring and nearshoring to Mexico offer huge cross-border freight opportunities, but companies face infrastructure bottlenecks, severe cargo theft, and security challenges that often require transloading or armed escorts.
Cybersecurity & Rising Cargo Theft: Freight fraud and cargo theft have evolved from opportunistic crimes to highly sophisticated cyber-enabled physical operations, driving shippers toward larger, better-funded logistics providers capable of making massive security investments.
Economic Pressures Outweighing Sustainability: Economic headwinds, rising operational costs (like diesel), and geopolitical disruptions have forced companies to temporarily reprioritize bottom-line profitability and capital survival over environmental/sustainability initiatives.
Impact of AI on Freight Brokerage Margins: Freight brokerages leveraging AI-driven automation operate on dramatically lower gross margins due to reduced headcount, driving rapid consolidation across the market and pushing smaller players to adapt.
Labor Shortages, Warehousing Tech, and Future Talent: Addressing warehouse real estate costs and truck driver shortages requires increased automation and capital investment; however, heavy reliance on technology raises concerns about where the industry's future managers and leaders will develop as entry-level positions disappear.
Learn More About The Logisyn Analysis: What Will Reshape Freight Sectors Next
Corcentric is a leading global provider of best-in-class procurement and finance solutions. We offer a unique combination of technology and payment solutions complemented by robust advisory and managed services. Corcentric reduces stress and increases savings for procurement and finance business leaders by forming a strategic partnership to diagnose pain points and deliver tailor-made solutions for their unique challenges. For more than two decades, we've been a trusted partner who delivers proven results. To learn more, please visit www.corcentric.com.
About ISAAC Instruments
ISAAC offers in-cab technology that goes far beyond ELDs. We partner with trucking companies to simplify the life of drivers and keep the wheels turning. We provide a reliable, comprehensive open platform that allows fleets to integrate all of their business apps on a single device. Our real-time, in-cab coaching supports eco-driving for unparalleled fuel savings and safer highways, while artificial intelligence (AI) technology empowers informed decision-making. ISAAC is the market leader in Canada and has a rapidly growing presence among top-performing fleets across the United States.
Key Takeaways: Unlocking Fleet Superpowers: The Power of the Trimble Ecosystem
In " Unlocking Fleet Superpowers: The Power of the Trimble Ecosystem", Joe Lynch speaks with General Manager of Corcentric's Fleet Services, Pat Gaskins and Vice President of Implementation at ISAAC, Matt Ruth about how integrating in-cab telematics and automated billing with the Trimble ecosystem eliminates operational friction, optimizes fleet utilization, and boosts profitability.
Eliminating Back-Office Friction via Direct Billing Integration: Corcentric automates North American billing and receivables for major manufacturers like Daimler North America, auto-populating repair orders and invoices directly into Trimble's TMT system to eliminate paper processing, keypunching errors, and administrative noise.
Simplifying the Driver Experience with Predictive Workflows: ISAAC Instruments leverages load and route planning data from Trimble TMS to deliver a predictive, step-by-step workflow on in-cab tablets—automating turn-by-turn navigation, geofenced arrival calls, and document scanning so drivers focus on driving rather than manual data entry.
Protecting Margins through Preventive and Predictive Maintenance: By capturing VMRS-coded shop data from Trimble TMT along with real-time telematics fault codes and eDVIR reports, fleets can identify recurring part failures, flag high-risk trucks before they break down on the road, and reduce costly multi-day downtime.
Strategic Fleet Optimization and Lowering Total Cost of Ownership: Combining telematics utilization metrics with Corcentric's financial, purchasing, and remarketing programs enables fleet leaders, procurement, and finance teams to make data-driven decisions on asset lifecycles, financing structures, and right-sizing fleet counts to avoid over-fleeting.
Safety Coaching and Fuel Efficiency Interconnection: ISAAC's in-cab real-time coaching, AI, and camera technology monitor driving habits like over-acceleration and hard braking; improving driver efficiency directly translates into both safer operations and significant fuel savings—where a 0.5 MPG gain can save $7,000 per truck annually.
Prioritizing Driver Retention and Safety Culture: In an environment facing driver shortages and heightened legal liability, creating a safe, tech-enabled, and streamlined cab environment boosts driver satisfaction and uptime while protecting carriers against catastrophic nuclear verdicts.
The Power of Open Ecosystems and Interoperability: Because no single technology vendor can solve every supply chain challenge alone, seamless interoperability between open platforms (Trimble, ISAAC, and Corcentric) allows data to flow effortlessly between the cab, TMS, maintenance, and finance back-office—solving operational challenges at the seams.
Learn More About Unlocking Fleet Superpowers: The Power of the Trimble Ecosystem
In " The P44 and LSP44 Story", Joe Lynch speaks with Founder and CEO of project44 and LSP44, Jett McCandless, about how project44 and LSP44 are split to serve shippers and service providers through AI agents, global connectivity, and API infrastructure.
Strategic Brand & Operational Split: project44 separated its operations into two distinct entities—project44 remains focused on Global 2000 shippers, while LSP44 caters specifically to 3PLs, freight forwarders, and brokers to match their faster operational cadences and unique technology needs.
AI-Native & API Infrastructure: LSP44 provides AI-native agent and API infrastructure built on a network covering 282,000 carriers across 190+ countries and territories, backed by over $1 billion in platform investment.
Combining APIs with AI Agents: While APIs handle direct system-to-system connections, AI agents bridge operational gaps, correct missing data, and interface with carriers when APIs aren't available, driving high data accuracy and automation.
Evolution Beyond Passive Visibility: Supply chain tracking has shifted from passive "little V" transportation tracking to "big V" inventory-in-motion, allowing companies to automate workflows and drive insights across all global modes.
Consolidation for Global Scale & AI Talent: project44 established its ocean visibility capabilities and AI expertise by acquiring top market players Ocean Insights for data quality and ClearMetal for machine learning talent.
Connectivity Quality as the Core Benchmark: Connectivity quality is the single most critical metric for supply chain maturity, serving as the necessary foundation to achieve broader logistics, financial, and operational goals.
Market Consolidation & Margin Dynamics: AI and API integration will divide logistics service providers into winners and losers, allowing tech-forward LSPs to expand net margins, lower operational costs, and execute transactions faster.
Mission and Integrated Ecosystem Strategy: Trimble Transportation connects shippers, carriers, 3PLs, and back-office operations into a shared data ecosystem. By democratizing data and eliminating operational silos across point systems, Trimble helps fleets break friction, streamline workflows, and make informed decisions faster.
Navigating Market Headwinds with High-ROI Tech: Fleets face intense pressures, including soaring fuel costs, non-fuel operating inflation, skyrocketing insurance premiums from nuclear verdicts, driver retention challenges, and cargo theft. While Trimble cannot control external fuel prices, its fuel optimization and routing tools generate immediate ROI by eliminating out-of-route miles, identifying the most cost-effective fueling stops, and ensuring proper toll reconciliation.
In-Cab Safety and Driver Experience: Moving beyond traditional turn-by-turn navigation, tools like CoPilot Driver Assistant serve as voice-driven, in-cab safety co-pilots. By automatically alerting drivers to rollover risks, high-wind zones, low bridges, and traffic slowdowns—and integrating tools to easily book safe truck parking or discounted hotels—Trimble reduces driver stress and boosts retention.
Evolving Routing and Dispatch: Commemorating version 40 of PC*Miler, Trimble continues to advance transportation mapping from basic distance calculation and rate reconciliation to intelligent route orchestration. Systems like Appian Fleet Assistant leverage AI to build complex, multi-stop route plans for private fleets in seconds rather than hours.
TMS Modernization Without "Rip and Replace": Rather than forcing fleets to undergo risky, high-cost platform overhauls, Trimble updates its core TMS products (such as TMW.Suite, TruckMate, Innovative, and Fuel Dispatch) with browser-based interfaces, enterprise security, and AI integrations directly into existing product stacks.
Agentic Back-Office Automation: Built with strict European privacy (GDPR) standards and full human-in-the-loop auditability, the new Trimble Arc Agent automates administrative tasks. Users can build custom, no-code operational skills in minutes to handle currency updates, contract reporting, or order entry.
Yard Management and AI Fleet Maintenance: To reduce dock detention and facility delays, Trimble Dock & Yard unifies arrival tracking, appointment planning, and trailer visibility into a single record. Furthermore, TMT Fleet Maintenance AI Invoice Scanning batch-processes up to 100 vendor PDF invoices at once—saving thousands of administrative minutes—while automated systems like Road Call streamline emergency breakdown responses.
Learn More About Reinventing Fleet Efficiency: Cutting Friction in Maintenance, Routing, and Dispatch
Refound Advisory and Fractional Executive Leadership: Through his fractional consulting firm, Refound Advisory, Shutes embeds directly within supply chain companies to offer hands-on operational leadership, strategic guidance, and culture alignment for scaling businesses that need executive help beyond community advice.
Warehouse Orchestration with LogistiVIEW: As part of his fractional work, Shutes collaborates closely with founder Seth Patin at LogistiVIEW, a SaaS provider offering a Warehouse Orchestration System (WOS) that acts as a neutral decision layer unifying a company's WMS, ERP, robotics, and human workforce.
The Role of Dual-Perspective Experience: Shutes emphasizes the value of having worked on both the 3PL/technology provider side (such as his 12 years at C.H. Robinson) and the shipper/brand side (at companies like Sleep Number and Bludot). Understanding both perspectives helps leaders avoid mistaking logistics as the sole driver when it is actually part of a larger, integrated supply chain.
AI Strategy Over Automated Fixes: Throwing AI at an inefficient or broken process will only yield a "fancy broken process." To capture real value, supply chain leaders must address underlying process bottlenecks first, target low-level repetitive data tasks, and use AI as a strategic thought partner rather than a magical quick fix.
Navigating the "Ethical Crumple Zone" & Security Risks: While AI speeds up workflows, human oversight remains critical—a boundary known as the "ethical crumple zone." Additionally, concerns around corporate data privacy, information leaks, and rogue AI agents are driving renewed interest in hybrid or on-premises tech setups as potential security moats.
The Vulnerability of "Wrapper" Tech Companies: Startups built purely as UI wrappers around third-party AI platforms (without proprietary underlying code) face major existential risks. They lack control over fluctuating token/API subscription costs and can easily be rendered obsolete whenever base model providers launch identical built-in features.
Key Takeaways: OCM: The New Standard for Global Imports
In "OCM: The New Standard for Global Imports with Century's Jim McCullen", Joe Lynch and Jim McCullen, Chief Technology Officer at Century Supply Chain Solutions, discuss how Origin Cargo Management provides the upstream visibility and tactical control necessary to optimize global supply chains before goods ever leave the factory.
OCM as the Global Orchestrator: Jim defines Origin Cargo Management as the "middleman" between thousands of global vendors and transportation providers, ensuring supply chains are optimized before goods even leave the factory.
Solving the "Goldilocks" Inventory Dilemma: OCM provides the precision needed to keep inventory lean—avoiding the high costs of overstocking while ensuring products are available exactly when the consumer demands them.
The Power of "Automation Exhaust": Using the VIZIV® platform, Century captures data from AI routing engines. This "exhaust" allows for deep scenario planning and smarter decision-making based on trusted, cleansed data.
Tactical Agility via "Vibe" Technology: Century's Vibe system allows importers to instantly "flip a switch" to halt or divert cargo during disruptions (like tariff changes or port fires), replacing manual chaos with automated control.
Direct Cost Savings & ROI: Century drives value by consolidating smaller shipments into full containers (CFS-CY) to eliminate "shipping air" and utilizes duty reduction programs to strip inland origin costs from taxable goods.
Giving Logistics Teams "Superpowers": By providing a single source of truth, OCM shifts logistics teams from "messy execution" and manual tracking to a proactive, consultative role backed by certified performance facts.
Upstream Action for Downstream Gain: The most impactful supply chain decisions happen at the origin. By managing the "black hole" of vendor bookings and factory compliance, Century ensures a smoother, more predictable journey to the final destination.
Learn More About OCM: The New Standard for Global Imports
Key Takeaways: Future-Proofing Warehouses Against Real Estate and Labor Crunches
In "Future-Proofing Warehouses Against Real Estate and Labor Crunches", Joe Lynch speaks with Senior Director, Market Intelligence at Dematic, Adam Brown, about how automation, software, and high-density storage solve the industry's toughest labor shortages and space constraints.
De-risking the Labor Crisis: Dematic replaces physically demanding, high-turnover manual roles with AMRs, AGVs, and Goods-to-Person systems—shifting workers to safer supervisory tasks and insulating operations from labor shortages.
Vertical Footprint Optimization: By deploying high-density AS/RS, pallet shuttles, and AutoStore™ integrations, Dematic enables facilities to quadruple inventory capacity vertically without taking on costly new real estate.
Scalable Peak-Demand Management: Modular automation (like the Multishuttle®) combined with AI picking allows fulfillment networks to dynamically absorb massive order surges without structural redesigns or operational backlogs.
Single-Brain Software Integration: Unified execution platforms (e.g., Dematic Command Center) eliminate disconnected software silos, transforming disparate hardware into a single, self-optimizing operational brain.
Flawless Execution & Reverse Logistics Reduction: Automated order sequencing, dynamic buffering, and high-speed sorting strip human error out of picking and packing, drastically curbing the heavy costs of returns and mis-picks.
Comprehensive End-to-End Orchestration: Dematic solves warehouse challenges holistically—unifying hardware, software, and dynamic workflows rather than relying on point-solution quick fixes.
Protection of Customer Trust & Margins: Accelerating order-to-door delivery while eliminating fulfillment errors directly preserves brand reputation and safeguards profit margins.
Learn More About Future-Proofing Warehouses Against Real Estate and Labor Crunches
