Struggling to connect with potential borrowers on social without sounding like a pushy salesperson? In this episode of the Local Marketing Lab, Hannah McManus, Director of Marketing at Atlantic Bay Mortgage Group and host of the Lending Forward Podcast, reveals how authentic social media marketing for loan officers can transform your business. Hannah shares proven strategies for building genuine community connections that naturally lead to referrals and closed loans.

Topics discussed in this episode:

1️⃣ Build authentic relationships before selling mortgages

2️⃣ Leverage social media for connection, not promotion

3️⃣ Share real client stories instead of industry jargon

4️⃣ Get involved in local community events and volunteering

5️⃣ Host community events in your office space

• Connect with Hannah McManus on LinkedIn or on Instagram.
• Learn more about Atlantic Bay Mortgage.
• Subscribe to the Lending Forward Podcast.
• Watch the episode of the Lending Forward Podcast with Matthew Marx, CEO of Evocalize.

• BombBomb: Software for making and sending videos.
• Kyle Draper: Follow on LinkedIn for tips on video marketing.

Are you still chasing the same overworked real estate agents for referrals while your competitors dominate the market? In this episode of the Local Marketing Lab, Adam Smith, President of Colorado Real Estate Finance Group and mortgage coach, reveals unconventional strategies to build your mortgage referral network for lead gen. He breaks down why 90% of mortgage professionals failed during recent market shifts and shares the hidden referral sources that can transform your business.

Topics discussed in this episode:

1️⃣ Use AI for client avatar creation and content generation

2️⃣ Why volunteer work and community involvement drive business growth

3️⃣ Creative referral partner strategies beyond traditional sources

4️⃣ The importance of running with your “tribes” and shared interests

5️⃣ Why transparency and authenticity matter more than perfect marketing

• Connect with Adam Smith on LinkedIn.
• Learn more about Colorado Real Estate Finance Group.
• Check out Adam’s website justthetipscoaching.com to access his book, podcast, and daily tips.

• Check out The Art of Getting Shit Done by Chad Prio.
• The Purple Cow by Seth Godin.

Want to know the perfect recipe for business growth in today’s digital age? In this episode of the Local Marketing Lab, we dive deep with the SVP of Marketing at Emmy Squared Pizza, Sergio Pérez, who brings over 20 years of experience working with major restaurant brands like Church’s Chicken, Johnny Rockets, and Bojangles. This episode reveals how combining digital innovation with local marketing creates the perfect recipe for business growth across multiple locations.

Here are some topics discussed in the episode:

• Digital transformation strategies for multi-location businesses
• Leveraging technology to scale local marketing efforts
• Effective university and local partnerships
• Balancing national brand identity with local relevance
• Designing location-specific digital content strategies

• Connect with Sergio Pérez on LinkedIn.
• Find an Emmy Squared location near you.
• Or, order an Emmy Squared pizza from Gold Belly to have it shipped to you!

• Bojangles for their local marketing efforts and local charity work.

Can giving back to your community really drive explosive business growth? In this episode of the Local Marketing Lab, Carl Comeaux, CEO of Crust Pizza, reveals how his company grew from a few locations to 30 stores—with 15 more opening this year—by making community engagement their top priority.

Here are some topics discussed in the episode around putting your community first:

• Effective local marketing playbook for business growth
• Building lasting relationships with schools, churches, and local organizations
• Leveraging crisis situations to demonstrate community support
• Implementing systematic community outreach programs
• Developing franchise support systems for local marketing

• Connect with Carl Comeaux on LinkedIn.
• Find a Crust Pizza near you.

• Texas Roadhouse and Chick-fil-A for their amazing involvement in the community.

2025 is bringing major changes to lead generation compliance — are you ready? In this episode of the Local Marketing Lab, we sit down with Donnie Kenneth, VP of Marketing at Total Expert, who brings over 20 years of marketing experience across various industries. Donnie shares critical insights about the future of compliant lead generation, automation strategies that enhance rather than replace human connections, and how businesses can build lasting customer relationships while staying within regulatory boundaries.

Here are some topics discussed in the episode around compliant led generation:

• Automate marketing without losing authenticity
• Understanding and preparing for 2025 FCC compliance changes
• Effective customer journeys across multiple channels
• Strategies for long-term customer relationship building
• The importance of education in the customer journey

• Connect with Donnie Kenneth on LinkedIn.
• Learn more about Total Expert.
• Check out the new Evocalize integration with Total Expert and rebel iQ.

• Dart Bank — Small local bank doing an amazing job generating leads.

In this episode of the Local Marketing Lab, Avi Goren, co-founder and CEO of Marqii, shares insights from analyzing over 200,000 customer reviews across multiple restaurant brands. With experience spanning from local pizzerias to enterprise-level restaurant tech, Avi reveals how the right review response strategy can transform customer feedback into a powerful marketing asset.

Topics discussed in this episode:

1️⃣ Leverage menu data for improved local SEO performance

2️⃣ Scaling digital presence across multiple locations

3️⃣ Review response management and automation

4️⃣ Use review responses as a marketing and SEO tool

5️⃣ Techniques for turning negative reviews into business opportunities

• Connect with Avi Goren on LinkedIn.
• Learn more about Marqii.

• Gregorys Coffee (Featured success story, grew from 20 to 50+ locations)
• Breads Bakery (Example of category ownership)
• DIG (Growing brand, now 50+ locations)
• Polvos (Austin Tex-Mex spot)
• Levain Bakery (Mentioned for their customer support strategy)

In today's digital age, are you maximizing every channel to drive local business growth? In this episode of the Local Marketing Lab, Sai Alluri, co-founder and CEO of Momos, shares insights on multi-channel local marketing gained from his extensive experience in the restaurant tech space. Drawing from his work with over 5,000 restaurants across 10 countries, Sai reveals how businesses can create a powerful digital presence that converts online engagement into real-world revenue.

Topics discussed in this episode:

1️⃣ Optimize your Google Business Profile for maximum visibility

2️⃣ Leveraging social media platforms effectively for local business discovery

3️⃣ The modern customer journey from digital discovery to in-store visits

4️⃣ Measuring marketing ROI at the local level

5️⃣ Using customer feedback and surveys to drive business improvements

• Connect with Sai Alluri on LinkedIn.
• Learn more about Momos.

• Hopdoddy Burger Bar
• Baskin Robbins

Ever wondered how local businesses thrive in a world of big brands? The secret lies in community-driven marketing. In this episode of the Local Marketing Lab, Christin Marvin, a seasoned restaurant executive coach with nearly two decades of hospitality experience, shares invaluable insights on leveraging local connections for business growth. From fine dining to food halls, Christin unpacks strategies that turn community engagement into a powerful marketing tool.

Topics discussed in this episode:

1️⃣ Community partnerships for effective local marketing

2️⃣ Strategies for successful co-marketing

3️⃣ Aligning marketing content with the actual customer experience

4️⃣ Engaging customers at local events

5️⃣ Segmenting your audience for more targeted marketing

• Connect with Christin Marvin on LinkedIn.
• Check out Christin’s website to learn more about her solutions.
• Listen to an episode of the No Hesitations Restaurant Leadership Podcast.
• Listen to Eric Knott’s episode on the Local Marketing Lab podcast about being the mayor.

• Snooze AM Eatery
• Polidori Sausage
• First Watch
• Better Than Provisions
• Olivia (restaurant in Denver)
• Danny Meyer
• Golden Mill
• EatDenver

Can a simple photo of your meal help feed those in need and boost your restaurant’s bottom line? In this episode of the Local Marketing Lab, Andrew Glantz, founder and CEO of GiftAMeal, reveals how restaurants can achieve growth with social responsibility. Andrew shares innovative strategies that not only give back to the community but also drive customer loyalty and increase revenue.

Here are some topics discussed in the episode around increasing restaurant growth with social responsibility:

• How to implement a giving-back program in restaurants
• Impact of social responsibility on customer behavior and loyalty
• Integrating social impact initiatives with existing marketing efforts
• Communicate your brand’s social impact to customers
• Authenticity in corporate social responsibility efforts

• Connect with Andrew Glantz on LinkedIn.
• Learn more about GiftAMeal.

• Brands working with GiftAMeal: Lee’s Famous Recipe Chicken, Pizza Factory, Gong Cha bubble tea, Groucho’s Deli, HopCat, Sal’s Pizza, Starbird Chicken, Fuzzy’s, Taco Shop, Jimmy John’s, TGI Fridays, Andy’s Frozen Custard, and Scooters Coffee
• Integrations with GiftAMeal: Olo, Thanx, Lunchbox, Ovation, and Tattle

Are you ready to take your local marketing strategy to the next level? In this episode of the Local Marketing Lab, restaurant executive coach and author Monte Silva shares his powerful “create connect collaborate” approach to business growth. With over 25 years of hospitality experience, Monte unveils marketing tactics that have helped countless businesses thrive in the new economy.

Here are some topics discussed in the episode around “create connect collaborate”:

• Effective guerrilla marketing techniques for local businesses
• Importance of community engagement in marketing
• Balancing virtual and in-person marketing strategies
• Leverage personal branding to boost business success
• Product quality before heavy marketing investment

• Connect with Monte Silva on LinkedIn.
• Learn more about Monte Silva’s coaching services.
• Check out Monte’s book “Shift Happens: 7 Proven Strategies to Help Your Restaurant Crush the New Economy“.
• Listen to an episode of the Restaurant Success Club podcast.

• Shawn Walchef: Follow for great examples on how to tell your brand’s story.
• Christian Fischer: Helped Monte publish his book. Follow Christian to learn more about how he helps people write their own book!
• Maverick Theory: Consulting talent agency for restaurants.
• Josh Ashton: Canada’s Restaurant Guy, helped Monte launch his podcast.

In this episode of the Local Marketing Lab, we explore a crucial question: How can businesses stay top of mind in local markets? Erin Levzow, a marketing veteran with over 20 years of experience across brands like Museum of Ice Cream, Freebirds, and Wingstop, shares her insights. From digital strategies to community partnerships, Erin unpacks the essential tactics for dominating your local market and driving growth.

Key topics discussed in the episode:

• Effectively use digital marketing channels for local businesses
• Understanding your local audience and market
• Engaging content that resonates with local customers
• Leveraging partnerships with local organizations
• Data integration in enhancing customer communication

• Connect with Erin Levzow on LinkedIn.
• Learn more about Museum of Ice Cream.
• Follow Rev Ciancio for other content around restaurant marketing.

• Kendra Scott for a great partnership with Museum of Ice Cream.
• Book It program with Pizza Hut — excellent example of local marketing.
• Raising Canes for their field and local marketing team.

Are you leaving money on the table by overlooking catering opportunities? In this episode of the Local Marketing Lab, Kelly Grogan, co-founder of Crumbs, shares invaluable local catering strategies to grow your restaurant. With over 20 years of experience in the restaurant industry, Kelly unveils how catering can be a game-changer for local businesses, emphasizing the importance of community engagement and personalized marketing approaches.

Here are some topics discussed in the episode around local catering strategies:

• Create an effective catering menu that’s distinct from your regular offerings
• Packaging and presenting catering orders to maximize impact
• Leveraging existing customers to grow your catering business
• Building personal relationships with potential catering clients
• Use your restaurant’s physical space to promote catering services

• Connect with Kelly Grogan on LinkedIn.
• Learn more about Crumbs.

• Geoff Alexander and Gregg Majewski for examples on how to do catering right.
• McAllister’s Deli for their catering services and packaging.
• Sabrina Jenkins at PDQ Chicken for their catering services.
• Troy Hooper for hosting a pickleball tournament at Restaurant Leadership Conference.

Are you burning through your marketing budget without seeing mortgage leads? In this episode of the Local Marketing Lab, Drew Gillett, VP of Retail Marketing at Guild Mortgage, reveals what actually drives results in digital marketing for mortgage professionals. Drew shares battle-tested strategies from leading one of the nation’s top retail mortgage companies and explains why most digital marketing for mortgage fails before it even starts.

Here are some topics discussed in the episode around digital marketing for mortgage:

• Why video content is non-negotiable for local mortgage professionals
• Infrastructure needed before launching paid advertising campaigns
• Conduct a digital audit of your online presence and consistency
• Community engagement strategies that go beyond traditional real estate partnerships
• Examples of hyperlocal marketing that creates authentic connections

• Connect with Drew Gillett on LinkedIn.
• Learn more about Guild Mortgage.
• Check out Guild Mortgage on Instagram.

• Nike for their localized marathon ads in Mexico City

Are you ready to become the “mayor of the mile” in your local market? In this episode of the Local Marketing Lab, Sam Stanovich, Senior VP of Development and Alliances at Big Chicken, shares his recipe for dominating your local market. With over 25 years of hospitality experience, Sam dishes out practical strategies to transform your business into a community cornerstone.

Here are some topics discussed in the episode around being the mayor of the mile:

• Effective community engagement
• How to collaborate with local businesses for mutual benefit
• Leveraging chamber of commerce memberships
• The value of supporting local causes and charities
• Create impactful content without a big budget

• Connect with Sam Stanovich on LinkedIn.
• Find a Big Chicken location near you.
• Learn more about the ServSafe Alchohol program.
• Watch Tim Sweetman’s episode on the Local Marketing Lab.
• Check out RIP Medical Debt.

• CJ from Dog Haus for fun competition of hot dogs vs chicken.
• Firehouse Subs for their great involvement in the community.
• Jeff Mauro, the Sandwich King, for advice on persistence when it comes to video content.
• Zack Oates from Ovation for sponsoring the dog vs chicken showdown.
• Shawn Walchef for encouraging video content on social.

How can local businesses effectively manage their online and offline reputation? In this episode of the Local Marketing Lab, Shereen Qumsieh, co-founder and CEO of Akira, shares her insights on mastering reputation management for local businesses. With over 20 years of experience in the tech space, Shereen dives into the critical aspects of turning data into actionable insights, responding to customer feedback, and maintaining accurate business listings.

Here are some topics discussed in the episode around mastering your online and offline reputation:

• Present data as actionable insights rather than overwhelming numbers
• Responding to both positive and negative online reviews
• Soliciting direct customer feedback before it becomes an online review
• The “Goldilocks zone” for Google reviews and why it matters
• Accurate business listings in online reputation

• Connect with Shereen Qumsieh on LinkedIn.
• Learn more about Akira.

• Michael Beck from Popcorn GTM.

What makes a restaurant (or business) unforgettable? In this episode of the Local Marketing Lab, Christian Fischer, a seasoned chef and hospitality expert with over 35 years of experience, shares insights on how to improve customer experience with authentic hospitality. From his journey as a French-trained chef to becoming a consultant and author, Christian unveils the secrets behind creating memorable dining experiences that keep customers coming back.

Here are some topics discussed in the episode around how to improve customer experience with authentic hospitality:

• Create authentic dining experiences that resonate with customers
• Importance of specialization in menu design and restaurant concept
• Turning culinary skills into diverse business opportunities
• The value of staying true to your roots and background in business
• Adapt to changing customer expectations in the hospitality industry

• Connect with Christian Fischer on LinkedIn or on his website.
• Check out the Disruptive Chef Entrepreneur Podcast.
• Listen to the episode with Chef Adam Lamb.
• Learn more about the Culinary Executive Mastermind.
• If you want to write a book, take Christian’s course.

• Jason Berkowitz for hilarious and amazing stories.

Are you struggling to balance value offerings with premium items in your restaurant? In this episode of the Local Marketing Lab, Rev Ciancio, a 20-year veteran of the restaurant industry and head of revenue marketing at Branded Strategic Hospitality, reveals the power of the barbell marketing strategy for restaurant growth. Rev shares invaluable insights on leveraging technology, enhancing customer experience, and implementing innovative marketing tactics to drive revenue in today’s competitive landscape.

Here are some topics discussed in the episode:

• Implementation of a successful barbell marketing strategy
• Effective use of gated WiFi for customer data acquisition
• Comprehensive restaurant tech
• Personalization in customer interactions
• Tips for increasing customer lifetime value (LTV) and average order value (AOV)

• Connect with Rev Ciancio on LinkedIn.
• Check out Rev’s restaurant, Handcraft Burgers and Bew.
• Learn more about Branded Hospitality Ventures and Yeah! Management.
• Sign up for Rev’s weekly newsletter.

• Gregg Majewski for his marketing expertise.
• Condado Tacos for their marketing targeting.
• Ferazzoli’s Italian Kitchen for excellent customer experience.

• VivaSpot – gated Wifi
• Toast – POS (Point of Sale)
• MailChimp – email and CRM
• Bikky – CDP (Customer Data Platform)
• Marqii – online listings and reputation management
• Ovation – guest feedback
• Spendgo – customer loyalty
• Guru Club – reward customers for posting on Instagram
• Byte – ordering kiosks

Are you struggling to stand out on social media amidst the constant noise and competition? In this episode of the Local Marketing Lab, Jonny Fowler, VP of Business Development at American Financial Network, shares his proven strategies to master social media through organic growth and powerful local impact.

Jonny, a 25-year veteran in the mortgage industry, has cracked the code on leveraging social platforms to build an engaged following and drive real business results. In this value-packed conversation, he reveals the secrets to creating content that the algorithms love, building meaningful connections within your local community, and overcoming common fears that hold people back from social media success.

Here are some topics discussed in the episode around how to master social media:

• How to create compelling, organic social media content
• Leveraging local businesses in your marketing efforts
• Importance of consistency in social media posting
• Overcoming fear and self-doubt in content creation
• Power of short-form video content

• Connect with Jonny Fowler on LinkedIn.
• Learn more about American Financial Network.
• Follow Gary Vaynerchuk for expert social media tips.

• Listen to Get involved. Engage locally. Be the Mayor. with Eric Knott, COO at PDQ Restaurants.
• Frank Gray and Brian Stevens for teaching Jonny how to “do video”.
• Tony Robbins for pushing others to overcome their fears.
• Dan Habib for excellent video content around real estate, mortgage, and crypto.

In this episode of the Local Marketing Lab, we explore the powerful connection between effective training, exceptional hospitality, and repeat customers with Jason Berkowitz, a hospitality veteran and founder of Arrow Up Training. With over two decades of experience spanning more than 50 restaurant openings, Jason shares invaluable insights on how businesses can boost repeat customers with training and create memorable guest experiences. His unique blend of psychology-backed management techniques and creative problem-solving offers a fresh perspective on cultivating customer loyalty in the hospitality industry and beyond.

Here are some topics discussed in the episode:

• The difference between service and hospitality
• Strategies for implementing effective training programs
• Tips for improving order accuracy in takeout and delivery
• Methods to enhance employee retention and satisfaction
• Building strong relationships with guests

• Connect with Jason Berkowitz on LinkedIn.
• Learn more about Arrow Up Training.

• Follow Shawn Walchef and Troy Hooper on LinkedIn for tips on digital hospitality.
• Check out Tocaya Organica, modern Mexican food with locations in Arizona and California.
• Ronan for excellent marketing, training, and hospitality.

Can you transform your local business in 90 days or less? In this episode of the Local Marketing Lab, Amber Martinez, Brand President and Operating Partner at JEM Wellness Brands, reveals how she’s done just that throughout her 25-year career in the fitness-wellness industry. She unpacks powerful strategies to transform your local business through grassroots marketing, community engagement, and innovative partnerships.

Here are some topics discussed in the episode around transforming your local business:

• Consistent messaging across multiple marketing channels
• Humanizing your brand through social media and community engagement
• Low-cost, high-impact local marketing tactics for immediate implementation
• Turn existing customers into powerful brand advocates
• Techniques for building strategic local business partnerships

• Connect with Amber Martinez on LinkedIn.
• Learn more about JEM Wellness Brands.
• Find a Crunch fitness location near you.
• Watch the episode with Allison Rand from YouFit Gyms.

• Jamie Esslinger and Emily Gentry on the JEM Wellness marketing team.
• Whole Foods for great community involvement and local partnership.

Are you tired of lackluster loyalty programs that fail to boost customer spending? In this episode of the Local Marketing Lab, Matt Smolin, co-founder and CEO of Hang, reveals how next-gen loyalty programs are revolutionizing customer engagement. With a background in finance and a passion for problem-solving, Matt shares groundbreaking insights on creating loyalty experiences that drive real results, including the potential for 3X higher customer spend.

Here are some topics discussed in the episode around next-gen loyalty programs:

• The limitations of traditional, points-based loyalty programs
• How to create engaging, gamified loyalty experiences
• The importance of personalization
• Strategies for connecting loyalty across multiple channels
• Using machine learning to optimize rewards and offers

• Connect with Matt Smolin on LinkedIn.
• Learn more about Hang, a brand loyalty and membership platform.

• Boba Guys, Roam Burgers, and Ulta Beauty for their successful loyalty programs.

Ever wondered what it takes to become a true hospitality hero in today’s dynamic market? In this episode of the Local Marketing Lab, Michael Beck, co-founder and CRO of Popcorn GTM, shares his 30-year journey through the hospitality industry. With a unique blend of culinary expertise and technology, Michael unpacks innovative strategies for driving local growth and building authentic connections in the restaurant world. From AI-powered customer feedback analysis to creative community engagement, this episode is packed with actionable insights for becoming a hospitality hero.

Here are some topics discussed in the episode around driving local growth as a hospitality hero:

• The importance of community building in B2B and B2C marketing
• Leverage AI for practical marketing applications in restaurants
• Innovative ways to use NFTs and digital assets for brand engagement
• The power of authenticity and shared values in marketing
• Balancing technology and human touch in hospitality marketing

• Connect with Michael Beck on LinkedIn.
• Learn more about Popcorn GTM.
• Listen to an episode of Morning, Sam. Morning, Ralph.

• Zack Oates, CEO of Ovation
• Shawn Walchef, Owner of Cali BBQ
• Jeremy Julian, Host of the Restaurant Technology Guys Podcast
• Ashwin Kumlani, CEO of JUICER
• Devour, online ordering platform with NFTs

In today’s fast-paced digital world, how can mortgage professionals stand out in their local markets? This episode of the Local Marketing Lab features Jarrett Stanley, the award-winning CMO of Nationwide Mortgage Bankers, who shares his two decades of experience in crafting meaningful local connections. From innovative lead capture techniques to long-term relationship-building strategies, Jarrett unveils the secrets to dominating your local mortgage market.

Here are some topics discussed in the episode around building meaningful local connections:

• Strategies for building meaningful local connections
• Providing value beyond just selling mortgages
• Leverage technology to streamline lead capture and nurturing
• Staying compliant with new FCC/TCPA regulations
• Tips for creating authentic, value-driven marketing content

• Connect with Jarrett Stanley on LinkedIn.
• Learn more about Nationwide Mortgage Bankers.
• Check out the new FCC updates regarding the TCPA rules for lead generation.
• Watch the FCC webinar with Eric Troutman.

• Toby Harris, co-founder at Movement Mortgage
• Gary Vaynerchuk: Follow for great marketing tips and advice
• Shant Banosian, mortgage broker at Guaranteed Rate
• Rob Jayne, chief production manager at Nationwide Mortgage Bankers

Are you struggling to generate consistent leads? In this episode of the Local Marketing Lab, Mandy Philips, Branch Manager at Omega Mortgage Group, reveals how video marketing for loan officers transformed her business. Mandy shares her proven strategies for building a social media following and turning followers into clients.

Here are some topics discussed in the episode around video marketing for loan officers:

• Overcome the fear of getting started with video content
• The “5-video batch method” for consistent content creation
• Repurpose content across multiple social platforms
• The power of Q&A videos
• Cross-collaboration with local businesses

• Connect with Mandy Philips on LinkedIn.
• Learn more about Omega Mortgage Group.
• Follow Many on TikTok, Instagram, Facebook, or YouTube.

• Scott Bentley for amazing mortgage video content on TikTok.

Discover how creating consistent content to drive social engagement can transform your local marketing strategy. In this episode of the Local Marketing Lab, Dustin Owen, Vice President of East Division Sales at Waterstone Mortgage and host of the Loan Officer Podcast, shares his wealth of knowledge in the mortgage industry. With over 20 years of experience, Dustin reveals how content creation and social engagement have been pivotal in building strong client relationships and driving business growth. His insights offer a fresh perspective on leveraging digital strategies to enhance local marketing efforts in the competitive mortgage space.

Topics discussed in this episode:

• Leveraging your circle of influence for business growth
• Effective strategies for online networking and personal branding
• Creating consistent, valuable content
• Utilizing CRM systems for managing client relationships and marketing efforts
• Building trust through an authentic online presence

• Connect with Dustin Owen on LinkedIn.
• Learn more about Waterstone Mortgage.
• Check out The Loan Officer Podcast and the loan officer coaching community.

• Rocket Mortgage
• Use the Scotsman Guide to find loan originators.
• Follow Jordan Nutter from NFM Lending for ideas to generate leads on TikTok.
• Check out Jennifer Beeston from Guaranteed Rate for excellent YouTube content.
• Follow Amir Syed for TikTok content and his coaching company.

Have you ever wondered why most restaurant customers never return after their first visit? It’s a staggering reality that around 70% of diners are one-time visitors, severely impacting profitability and growth. In this episode of the Local Marketing Lab, Hamed Mazrouei, CEO of Milagro, Utiliko, and Vivant, unveils the secret to boosting profits: delivering a VIP customer experience through data-driven personalization.

Here are some topics discussed in the episode around delivering a VIP customer experience:

• The importance of customer retention for restaurant profitability and overcoming thin margins
• Strategies for effective communication with customers, including personalization and VIP treatment
• The role of technology in streamlining operations and enabling better customer experiences
• The value of customer data for targeted marketing and communication
• The significance of basic elements like recognizing and using customers’ names

• Connect with Hamed Mazrouei on LinkedIn.
• Learn more about Milagro.
• Check out Vivant and Utiliko.

• Stake 48 — providing a VIP experience for Hamed.

In this episode of the Local Marketing Lab, Michael Ungaro, CEO of San Pedro Fish Market, shares his journey of transforming a small family-owned seafood shop into a $30 million restaurant empire. With over 40 years of industry experience, he unveils innovative local marketing tactics to boost sales, emphasizing the power of storytelling, community involvement, and adaptability in driving business growth.

Here are some topics discussed in the episode around local marketing tactics to boost sales:

• The power of storytelling and building a brand identity to connect with customers
• Creative local marketing tactics like direct mail, community involvement, and business partnerships
• Adapting operations and pivoting the business model during challenging times
• Leveraging PR, social media, and a web series to amplify the brand story
• Overcoming the “big corporation” perception as a local, family-owned business

• Connect with Michael Ungaro on LinkedIn.
• Learn more about San Pedro Fish Market.
• Check out King of Fish.
• Stop by Brouwerij West brewery.
• Order a tray of shrimp from San Pedro Fish Market on GoldBelly.

• Port of Los Angeles Lobster Fest
• Toast and me&u for allowing San Pedro Fish Market to succeed with their restaurant reservations and ordering.
• Shawn Walchef for great video content and telling stories about your brand.

In this episode of the Local Marketing Lab, Allison Rand, VP of Marketing at YouFit Gyms, reveals the surprising power of embracing imperfect, authentic user-generated content to supercharge your marketing. With over 20 years of experience in the fitness industry, Allison shares strategies that prove user-generated content boosts performance far better than highly-produced, polished creative. Prepare for an eye-opening discussion on fostering community connections, continuous testing, and prioritizing relatability over flawlessness.

Here are some topics discussed in the episode around how user-generated content boosts performance:

• The importance of prioritizing authenticity and user-generated content in marketing campaigns.
• Strategies for building connections and establishing a strong local presence within communities.
• Tips for continuous testing and optimization to improve performance and drive growth.
• Insights into leveraging local listings and content for better local SEO.
• The role of mental health and wellness in fitness marketing campaigns.

• Connect with Allison Rand on LinkedIn.
• Learn more about YouFit Gyms.
• Watch YouFit’s 80’s inspired commercial.
• Try out Meta’s Advantage Plus ads.

• Discovery Network
• VIDA Fitness

Struggling to cut through the noise in your local market? In this episode of the Local Marketing Lab, award-winning mortgage professional Tracie Schmidt shares battle-tested tips from a mortgage pro for standing out. With over 20 years of experience, Tracie reveals how she went from a top-performing loan officer to a local marketing powerhouse. Discover the strategies that earned her industry recognition and a loyal following.

Here are some topics or tips from a mortgage pro to make sure you get noticed:

• The importance of building a personal brand and staying visible in your local market.
• Strategies for creating engaging, authentic content on social media.
• Tips for highlighting local businesses and building relationships within the community.
• Benefits of seeking guidance and coaching from industry experts.
• The value of providing valuable resources, like home buying guides, to potential clients.

• Connect with Tracie Schmidt on LinkedIn.
• Learn more about Supreme Lending.
• Check out the Schmidt Team.
• Watch Tracie’s video about waiting for interest rates to drop.

• Krish Dhokia from Kind Lending — Check out his episode on the Local Marketing Lab.

Real estate is a dynamic industry with its fair share of challenges, from fluctuating interest rates to market downturns. In this episode of the Local Marketing Lab, Rick Haase, President at United Real Estate and Chief Operating Officer at United Real Estate Group, reveals the three keys that propelled his brokerage from the 139th largest in the country to the 6th largest in just five years – proving that you can achieve real estate success in any market.

Here are some topics discussed in the episode around real estate success in any market:

• The importance of having a clear mission focused on improving agents’ success
• The value of nurturing leads effectively, considering the long buying cycles in real estate
• Tactics for generating high-quality, cost-effective first-party leads for agents
• Strategies for daily prospecting and growing new connections
• Ways for providing comprehensive training and education to agents

• Connect with Rick Haase on LinkedIn.
• Learn more about United Real Estate.

• Check out Orchestra New England.
• Watch “the relative size of planets” on YouTube.

If you’re feeling overwhelmed with the challenge of getting your local marketing to connect with new audiences and engage your community, then you are not alone! In this episode of the Local Marketing Lab, Dan Sokolik, VP of Marketing at Lee’s Famous Recipe Chicken, shares his diverse experience working with major QSR brands like Subway, Domino’s, and McDonald’s. With a background spanning the agency, corporate, and franchise sides, Dan offers a unique perspective on blending the right local marketing tools for franchisees and multi-unit operators.

Here are some topics discussed in the episode around local marketing tools for franchisees:

• The role of direct mail, paid social, apps, and loyalty in a local marketing mix
• Building the right local marketing tools and partnerships for franchisee success
• Leveraging user-generated content and cause marketing for engagement
• Effective local marketing approaches for brands in rural/small-town markets
• Challenges of getting buy-in for digital marketing from veteran franchisees

• Connect with Dan Sokolik on LinkedIn.
• Find a Lee’s Famous Recipe Chicken near you.
• Learn more about GiftAMeal and how you can get involved.

• Kim Freer — CMO at Raising Canes, great example of grassroots and local marketing.
• Firehouse Subs — Being engaged in their communities and local neighborhoods.

Want to boost community engagement and increase brand advocacy? In this episode of the Local Marketing Lab, Elaine Patel, Director of Local Store Marketing at FAT Brands, unveils a powerful secret local marketing weapon — brand ambassadors. With over 20 years of experience working with major brands, Elaine shares game-changing strategies that have propelled FAT Brands’ success across 2,300+ locations.

Here are some topics discussed in the episode around your secret local marketing weapon, brand ambassadors:

• Empowering and equipping front-line employees as brand ambassadors for local marketing
• Best practices for supporting and motivating brand ambassadors
• Benefits of celebrating “local heroes” like teachers, firefighters, and nurses for building brand awareness and community connections
• Strategies for building consistent, long-term relationships with the local community
• The role of social media and user-generated content in amplifying local marketing efforts

• Connect with Elaine Patel on LinkedIn.
• Learn more about FAT Brands.

• Check out some of FAT Brands’ franchises like Fatburger, Johnny Rockets, Pretzelmaker, and Fazoli’s.
• Learn more about Career Sparks.

In today’s competitive landscape, providing an exceptional customer experience is crucial for businesses to thrive. In this episode of the Local Marketing Lab, Matt Wampler, an award-winning former franchisee turned tech founder of ClearCOGS, shares tips to prioritize the customer experience for driving growth.

Here are some topics discussed in the episode around how to prioritize the customer experience:

• The importance of building in public and sharing behind-the-scenes stories
• Prioritizing exceptional execution and customer experience over excessive marketing
• The power of authentic storytelling and transparency in modern marketing
• Leveraging data and automation to enhance local marketing efforts
• The evolution of marketing from overly polished campaigns to real, relatable content

• Connect with Matt Wampler on LinkedIn.
• Learn more about ClearCOGS.
• Listen to Eric Knott’s episode on the Local Marketing Lab: Be the Mayor.
• Check out ClearCOGS’ integration on Toast.

• Shawn Walchef, Founder of Cali BBQ — Great person to follow when it comes to posting authentic content on social media and telling stories.
• Jimmy John’s — Their playbook for helping Matt be successful as a franchisee.
• Other great people to follow on social media who are posting great content:
• Nabeel, CEO of Lunchbox
• Ashwin, CEO of JUICER
• Andrew Simmons, CEO of Mama Romana’s Pizza
• Charlie Eblen, founder of Single Tree BBQ
• Paul Tran, director of franchising at Hot Palette America

In this episode of the Local Marketing Lab, Alec Hanson, the Chief Marketing Officer at loanDepot, shares his valuable insights on the power of consistency and authenticity in content creation for local growth. With over 20 years of experience in the mortgage industry, Alec unpacks proven strategies for local growth that have helped him and countless others achieve explosive business growth through content marketing. Alec also shares candid insights on overcoming excuses and embracing change, inspiring you to leverage new marketing channels for increased influence and local growth.

Here are some topics discussed in the episode around proven strategies for local growth:

• The role of consistency and vulnerability in building trust and relationships with your audience
• How to find your unique voice and authentic style in content creation
• The importance of embracing new marketing channels and tactics
• Learning from successful content creators and industry leaders
• Real-life examples and success stories of content creators who’ve achieved explosive business growth

• Follow Alec Hanson on LinkedIn.
• Learn more about loanDepot.
• Listen to the Modern Lending podcast.
• Check out Alec’s books: “Bypassed” and “Modern Lending Playbook“.

• Gary Vee – His content is always a treasure trove of marketing wisdom.
• Chris Do – A master marketer.
• Anthony Hsieh – Founder of loanDepot; serve customers the way they want to be served.

Are you struggling to stand out in an overcrowded mortgage market where everyone claims to have “great rates” and “excellent service”? In this episode of the Local Marketing Lab, Eric Mitchell, Chief Revenue Officer at Client Direct Mortgage, reveals how to transform your approach and become a truly valuable mortgage partner. Eric shares game-changing strategies that helped him break free from traditional methods and build a thriving mortgage business through strategic partnerships.

Here are some topics discussed in the episode:

• Generate leads through strategic partnerships with attorneys and other professionals
• Why traditional cold-calling of realtors is ineffective in today’s market
• Differentiating yourself beyond “price, product, and service”
• Leverage free credit repair services as a value proposition
• The power of focusing on your “why” rather than just chasing money

• Connect with Eric Mitchell on LinkedIn.
• Learn more about DiscountMortgage.AI.
• Check out Client Direct Mortgage.
• View Eric’s book, “The WHY of MONEY: How to Get Out of Your Own Way & Finally Earn What You Deserve“.

In this illuminating episode of the Local Marketing Lab, mortgage industry veteran Brian Vieaux shares a fresh perspective on how loan officers can effectively reach and nurture the next generation of homebuyers. With over 34 years of experience and as the COO of FinLocker, Brian offers a wealth of insights on mortgage marketing and how the industry is changing. Learn tips and strategies to foster local connections and build credibility in your community.

Here are some topics discussed in the episode around mortgage marketing:

• Strategies for reaching and nurturing early-journey, first-time homebuyers
• The role of local loan officers as trusted financial educators
• Leveraging social media and podcasting to build a personal brand
• Repurposing long-form content for maximum impact
• The value of a collaborative, abundance-driven mindset

• Connect with Brian Vieaux on LinkedIn.
• Learn more about FinLocker.
• Check out Brian’s book, “Rethink Everything You “Know” About Being A Next Gen Loan Officer“.
• Check out “Rethink Everything: You “Know” About Social Media” by Kyle Draper.
• Listen to an episode of The Loan Officer Podcast.

• Dustin Owen from The Loan Officer Podcast.
• Learn more about Downtown Boxing Gym in Detroit.

In this eye-opening episode of the Local Marketing Lab, Heather Cox, the owner and operator of Heather Cox Codes, reveals how to crush local digital marketing with AI. With over 15 years of experience in the industry, Heather shares her proven strategies for leveraging AI-powered tools to streamline content creation, optimize local SEO, and stand out in a crowded digital landscape.

Here are some topics discussed in the episode around local digital marketing with AI:

• Leverage Google My Business as a social media platform
• Incorporate customer-centric keywords into local content
• Use AI tools like Canva, CapCut, and custom ChatGPT prompts
• Importance of video content and authenticity in local marketing
• Connect with customers through unique personal branding

• Connect with Heather Cox on LinkedIn.
• Learn more about Heather Cox Codes.
• Listen to an episode of Into the Black.
• AI and design tools: CapCut, ChatGPT, Canva, MotionLeap, Videoleap, Beatleap, and Gencraft.

• Dean LaBay — The cost of inaction

In this episode of the Local Marketing Lab, Ben Fox, the President of ProNexis and head of Customer Experience at Five Star Franchising shares his expertise on the power of localized content and creative in driving local business growth. With experience in sales, marketing, and customer experience across multiple industries, Ben offers a fresh perspective on how businesses can differentiate themselves and outperform their competitors in today’s digital landscape.

Here are some topics discussed in the episode around localized content and creative:

• Strategies for creating authentic, value-driven content that positions your business as a trusted resource
• The role of social media and community groups in building local brand awareness
• Sharing behind-the-scenes processes and expertise with your audience
• The importance of customer experience in complementing marketing efforts
• Tracking and optimizing localized content and creative through A/B testing and data analysis

• Connect with Ben Fox on LinkedIn.
• Learn more about ProNexis.
• Learn more about Five Star Franchising.
• Learn more about Five Star Marketing Service.
• Watch a webinar about the recent FCC changes for lead gen.

• Rehrig Pacific — supply chain solution that Ben previously worked at.
• Scott Abbott — founder of ProNexis.
• Spaulding Decon — a biohazard cleanup company with amazing lead generation content.
• Blue Bell ice cream and Tillamook.
• Check out Five Star Franchising’s brands: Bio-One, Bath Solutions, Gotcha Covered, Mosquito Shield, 1-800 Packouts and 1-800 Textiles.

In this episode of the Local Marketing Lab, Nabeel 🦄 Alamgir, the founder and CEO of Lunchbox, shares his entrepreneurial journey and invaluable strategies for building a loyal local following for restaurants. With over 15 years of experience in the restaurant industry, Nabeel’s expertise shines through as he unveils the secrets to making customers feel like regulars.

Here are some topics discussed in the episode around making customers feel like regulars:

• Community engagement and local marketing for restaurants
• Strategies for converting dine-in and third-party customers to a restaurant’s digital channels
• Examples of effective marketing campaigns from other brands
• Tips for making customers feel like regulars and part of an exclusive community
• The role of storytelling and local narratives

• Connect with Nabeel 🦄 on LinkedIn.
• Learn more about Lunchbox.
• Check out Bareburger and find a location near you.

• Dunkin’ Donuts for their marketing campaign with Ben Affleck
• Clean Juice for innovating with their subscription service.
• Walk On’s for their great in-store experience and connections
• Geoff Alexander, CEO of Wow Bao, for leading the industry.

In this insightful episode of the Local Marketing Lab, Gregg Majewski, CEO of Craveworthy Brands, shares his expertise and invaluable lessons from over 25 years in the restaurant industry. To make your brand memorable, Gregg unveils powerful strategies that have proven instrumental in driving local growth and customer loyalty.

Here are some topics discussed in the episode around craveworthy marketing:

• Sample your product and get it into customers’ hands
• Strategies for consistently reaching local businesses and households
• Listen to customer feedback and incorporate their preferences into your offering
• Identify and community your brand’s unique value proposition
• Ways to embed your brand in the community with partnerships and events

• Connect with Gregg Majewski on LinkedIn.
• Check out Craveworthy Brands and some of their amazing restaurant brands.
• Listen or watch Geoff Alexander’s episode on the Local Marketing Lab.
• Learn more about the Organization for Autism Research.

• Shawn Walchef — great example of posting authentic videos on social.

In this episode of the Local Marketing Lab, Olga Lopategui, an expert in restaurant loyalty and rewards programs, shares valuable insights on the importance of localized marketing strategies and personalization for brand loyalty. With over 15 years of experience working with renowned brands like Pizza Hut and TGI Fridays, Olga’s expertise sheds light on the evolving landscape of personalized messaging and the impact it has on driving repeat business in the restaurant industry. Whether you’re seeking to optimize digital marketing channels, launch effective loyalty programs, or manage online reviews, Olga’s insights offer actionable steps for enhancing your marketing strategies and customer engagement.

Here are some topics discussed in the episode around localization and personalization for brand loyalty:

• Localized marketing strategies to boost customer engagement and loyalty
• Tailor your marketing efforts to individual customers that goes beyond basic localization
• Leverage localized events to boost customer engagement and drive loyalty
• Effective strategies to keep customers coming in with weather-based promotions
• Use technology to streamline targeted offers

• Connect with Olga Lopategui on LinkedIn.
• Learn more about Restaurant Loyalty Specialists.
• Watch Olga’s episode on the Restaurant Technology Guys podcast.

• Smokey Mo’s — Building their audience with law enforcement.
• El Pollo Loco — The evolution of their loyalty program.
• Dave’s Hot Chicken — A phenomenal job with their marketing and loyalty program.

In this episode of the Local Marketing Lab, Tim Sweetman shares his journey from working at Chick-fil-A to becoming a successful owner and operator, emphasizing the pivotal role of personalized customer experiences in driving local growth. He delves into the transformative power of hospitality excellence and small gestures, highlighting the impact of creating magical moments for customers.

Here are some topics discussed in the episode about hospitality excellence:

• Creating memorable guest experiences through personal touches
• Focus on hospitality fundamentals (good food, service, environment)
• Inviting top guests to special events
• Making big community impacts with small budgets
• Going above and beyond with hospitality excellence

• Connect with Tim Sweetman on LinkedIn.
• Check out Tim’s Tension Podcast.
• Find a Chick-fil-A location near you.

• Read Unreasonable Hospitality by Will Guidara.
• Learn more about RIP Medical Debt.
• Watch Paul Tran’s episode on the Tension Podcast.

In this episode of the Local Marketing Lab, we go behind the scenes with Ashwin Kamlani, the revolutionary co-founder of JUICER, to uncover game-changing insights around the art and science of restaurant pricing. Learn how adopting a data-driven pricing strategy powered by location-based competitive intelligence enables restaurants to make smarter decisions that drive higher revenue. We dive into how JUICER leverages advanced technology to provide customized analysis and pricing recommendations tailored to each restaurant’s local market trends and individual menu dynamics.

Here are some topics discussed in the episode around the science of restaurant pricing:

• Discover effective data-driven pricing strategies tailored for restaurants.
• Gain insights into competitive intelligence for analyzing restaurant pricing.
• Embrace the importance of a customer-centric mindset in business for lasting success.
• Uncover the art of leveraging transparency to engage your audience authentically.

• Connect with Ashwin Kamlani on LinkedIn.
• Learn more about JUICER.
• Listen to our other episode with Carl Orsbourn, COO at JUICER around data-driven decisions for boosting your local marketing.

• Drew Patterson — Co-Founder of JUICER
• Dan Shapero — COO of LinkedIn for inspiring Ashwin to share his own stories on social media.
• Bartaco — A JUICER customer who is seeing massive incremental revenue with dynamic pricing on third-party channels.

In this episode of the Local Marketing Lab, Cai Palmiter, the VP of Marketing at JINYA, shares her marketing prowess and secret sauce for fueling local growth. With over two decades of experience in the restaurant and hospitality industry, Cai unveils a treasure trove of insights on how businesses can rev up their local presence, forge unbreakable community bonds, and craft unforgettable marketing campaigns that leave competitors in the dust.

Here are some topics discussed in the episode around fueling local growth:

• Importance of maintaining accurate and consistent online listings across multiple platforms.
• Strategies for leveraging social media to create buzz and promote new offerings or promotions.
• Ideas for engaging with the local community through events, partnerships, and charitable initiatives.
• Tips for creating unique and memorable marketing campaigns that stand out from competitors.
• Insights into developing effective loyalty programs and mobile apps to drive customer retention.

• Connect with Cai Palmiter on LinkedIn.
• Find a JINYA Ramen Bar near you.
• Check out how YEXT makes it easy to manage your online listings.

• Wendy’s, Jack in the Box, and White Castle — for great marketing efforts.
• Crumbl for sprouting everywhere and really taking off.
• Duck Donuts for their social media presence and creating personal experiences.

In this captivating episode of the Local Marketing Lab, Michelle Denogean, the Chief Marketing Officer at Side — a brokerage platform for independent real estate agents — delves into her rich 20-year marketing journey across diverse industries. With a strong emphasis on staying top of mind, Michelle unpacks the critical role of mastering your community, deeply understanding the local market, and adopting a tailored marketing strategy for real estate success. She underscores the value of positioning oneself as a local authority, pointing out that everything in real estate is hyper-local, down to the specific neighborhood.

Here are some topics discussed in the episode:

• Tips for nurturing potential clients over time and staying top of mind before a transaction
• Ideas for fun local events to host (e.g. DJ camp for kids)
• Using social media to extend event reach and relationships
• How to consistently produce valuable local resources

• Connect with Michelle Denogean on LinkedIn.
• Learn more about Side and how they’re helping real estate agents.
• Listen and check out Side’s podcast Own It.
• Follow Side on Instagram.

• Eric Knott, COO at PDQ Chicken — Listen or watch his episode about “being the mayor”.
• Melissa Sophia from Avenue Home Collective for great ideas to get the community involved like DJ camp.

What if the key to mortgage success was simply having the right conversations with the right people? In this episode of the Local Marketing Lab, Steve Kyles, partner at Mortgage Marketing Animals and host of the Loan Officer Leadership Podcast, reveals the data-driven approach that’s transforming mortgage professionals’ results. Steve breaks down exactly why most loan officers struggle despite working hard and shares the precise formula for consistent mortgage success in today’s market.

Topics discussed in this episode:

1️⃣ How to generate 8+ deals monthly through consistent outbound contact

2️⃣ Identify truly qualified real estate agent partners

3️⃣ Powerful scripts for asking for business that increase referral rates

4️⃣ Three-step priority system for creating a sustainable work routine

5️⃣ Using modern technology to boost conversion rates by 15%

• Connect with Steve Kyles on LinkedIn.
• Learn more about Success Mortgage Partners.
• Listen to an episode of the Loan Officer Leadership Podcast.
• Check out Mortgage Marketing Animals.

• Carl White — Partner at Mortgage Marketing Animals
• Covve — Export phone numbers from your phone as a CSV file

In this episode of The Local Marketing Lab, Andy Nguyen, the co-founder of Happy Hours Group and owner of over 25 restaurant concepts, shares his unconventional journey in the restaurant industry and his success in driving growth with unforgettable experiences. Through his partnerships with influential figures like rapper Bun B and his ability to tap into social media trends, Andy provides valuable insights into networking, staying ahead in the social media game, and driving traffic and awareness.

His experience and creative approach to marketing, influenced by his background in art and fashion, make this episode a must-listen for entrepreneurs and business owners looking to harness the power of experiences and partnerships for brand growth.

Here are some topics discussed in the episode around driving growth with unforgettable experiences:

• The power of creative partnerships
• Designing engaging brand experiences
• Failing forward to accelerate growth
• The importance of social media
• Continually evolving your marketing

• Connect with Andy Nguyen on LinkedIn.
• Learn more about the various restaurant concepts Andy co-founded:
• Bored and Hungry
• Trill Burgers
• Matte Black Coffee
• Check out Andy’s marketing agency, Happy Hours Group.

• Josh Vides for his amazing artistic style and designing Matte Black Coffee.
• Watch Paul Tran’s episode on the Local Marketing Lab.
• Bun B for his collaboration and relationships as Andy’s business partner.
• Viet Nguyen, owner of Key Concepts, for how he’s shifting the Vietnamese food community in Orange County.

Our guest on this episode of The Local Marketing Lab, is Adam Golomb, CEO of the restaurant chain Primanti Brothers. Adam shares tips for multiplying your marketing impact and emphasizes the significance of creating genuine connections with customers through local marketing. He shares insights about Primanti’s unique approach, including their humorous interactions with guests and their focus on empowering general managers to execute successful initiatives within their communities.

Here are some topics discussed in the episode around multiplying your marketing impact:

• Maximize customer engagement through local marketing strategies
• Make a difference in the community with dine-and-donate programs
• Elevate your restaurant’s visibility through digital advertising
• Equip GMs with the tools for impactful local marketing
• Harness the benefits of quick reactions for business success

• Connect with Adam Golomb on LinkedIn.
• Find a Primanti Brothers location near you.
• Learn more about Adam’s previous employers: Eat’n Park Hospitality Group and Giant Eagle.

• Texas Roadhouse — They treat their general managers as a partner in the business, rather than just franchisees.
• Julie Wade from Taziki’s Mediterranean Cafe — For connecting with Adam and sharing her advice. Listen to her episode of the Local Marketing Lab here.

In this episode of The Local Marketing Lab, Justin is joined by restaurant marketing expert Matt Plapp, CEO of America’s Best Restaurants. With over 20 years of experience working with local restaurants, Matt shares tips for meaningful customer engagement both online and in-store.

Here are some topics discussed in the episode around tips for meaningful customer engagement:

• The power of community-focused social media content
• Tips for what to post on your business’s social media pages
• Automate messaging workflows to collect customer data and send offers
• Meaningful in-store customer engagement
• Examples of restaurants that do social media well and those that don’t

• Connect with Matt Plapp on LinkedIn or check out his website.
• Learn more about America’s Best Restaurants.
• Check out Matt’s podcasts:
• MPTV
• Restaurant Expert Roundup
• Own Their Phones
• Restaurant Marketing Secrets

• Hofbrauhaus Buffalo — Super fun brand + helping Matt replicate their success across other restaurants
• Gary Vee (Vaynerchuck) — Helping businesses keep it simple and do those things over and over
• Red Bull — Great example of a brand that does social media well
• Primanti Brothers — Fun brand with great social media and engaging content
• Louie’s Waffle House — Restaurant near Chicago with good community involvement
• Little Italy Ristorante — Amazing video content that involves the community

Joining us in this episode of The Local Marketing Lab is Tony Adams, an entrepreneur with over 20 years of experience across industries like restaurants, real estate, and more. He shares his insights on how to enhance the customer journey with digital marketing tools.

Whether launching a new marketing strategy or looking to boost existing efforts, Tony offers tactical advice to help local businesses attract and retain more customers in the digital space. Tune in now to explore how leading with digital enhances that all-important customer journey.

Here are some topics discussed in the episode around digital marketing tools to enhance the customer journey:

• Make your business easy to find online
• Use remarketing to re-engage past site visitors
• Understand the full customer journey to their purchase
• Leverage digital marketing tools to unify your online presence
• Start small with quick website updates

• Connect with Tony Adams on LinkedIn.
• Learn more about Area 15 Ventures.
• Find a Port of Subs or Daddy’s Chicken Shack location near you.
• Try out Google Search Console and Google Analytics.

• Crumbl – Fantastic brand with a great website, app, and in-store experience.