SEASON 3 - Ep5 - your weekly fix of video commerce newsVCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce worldCheckout our substack: https://estreamly.substack.com/About eStreamly: More content, lower engagement, tighter budgets - Does it reasonate? eStreamly empowers you to build a scalable video commerce ecosystem—turning every video and livestream into a shoppable moment across every channel that matters - web, ads, email, social, SMS and more. https://hubs.ly/Q02qJNmM0About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN #videocommerce news of the week #ecommerce #retail #vcommerce

SEASON 3 - Ep4 - your weekly fix of video commerce news

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce world

TikTok Shop Global Data - Live Christmas Turkey - Why Liveshopping is not mainstream in the West

Checkout our substack: https://estreamly.substack.com/

About eStreamly: More content, lower engagement, tighter budgets - Does it reasonate? eStreamly empowers you to build a scalable video commerce ecosystem—turning every video and livestream into a shoppable moment across every channel that matters - web, ads, email, social, SMS and more. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

#videocommerce news of the week #ecommerce #retail #vcommerce

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerceWith Lena Moriarty from eTail!Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletterAbout eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN#curated #videocommerce news of the week #ecommerce #retail Continue watching, chat with me, access discount and shop now.Explore the podcast

Welcome to the Live Ecommerce Podcast, where we delve into the world of video commerce, bringing you insights and discussions from experts in the field. In this week's episode, we are thrilled to have Ronald C. Pruett Jr. as our special guest.

Ron has a remarkable career in the world of consumer, digital entertainment, ecommerce, and direct response brand companies. He has founded, served as CEO, CMO, Board Director, and Advisor for several renowned companies, including As Seen on TV, Mercury Media, eDiets, Taste Buds Entertainment, and many more.

In this episode, we focus on Ron's extensive experience with Direct Response Television (DRTV), infomercials, and home shopping. We explore the similarities and differences between these channels and discuss how they are evolving in the current digital landscape. Ron highlights the importance of fun and entertaining content to the success of any videocommerce strategy.

We also delve into a recent post by Ronald, where he advises brands that want to grow at scale to go to TV. We discuss the effectiveness of TV advertising, how it’s evolving and its potential in reaching a wider audience.

Finally, we touch on the nuance of the US market and the importance of building a community. We explore the benefits and challenges of building on rented land versus owning your channel.

Join us for this insightful episode where we learn from Ronald's experience and expertise in the world of ecommerce and direct response brand companies.

About eStreamly: eStreamly is a Livestream & video shopping SaaS. Your video content is shoppable on your site, a blog, email, SMS, a 3rd party webpage, and now also shoppable on social media too (Instagram, Facebook, Youtube)! It's your data, your ecommerce. Each video become an extension of your ecommerce with in video checkout.

• Connect with Ronald C. Pruett, Jr. on linked https://www.linkedin.com/in/ronald-c-pruett-jr-98ba791/ or on his website: https://www.bostonassociates.com/
• Join the Live eCommerce private community: https://get.estreamly.com/community/
• Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

In this captivating episode of the Live eCommerce Podcast, we are joined by a leading authority in partnership marketing, Sven Radavics, co-founder of Intribe.co. Sven takes us on an insightful journey through the remarkable case study of Contour, a smaller brand that successfully secured a partnership with industry giant RedBull. Discover how Contour managed to bring value to this high-profile collaboration, defy odds and achieve extraordinary success. This conversation is a treasure trove of practical tips and insights for ecommerce and retail businesses seeking to leverage the power of marketing partnerships. Whether you’re a small brand aiming for big partnerships or an established retailer looking to enhance your strategies, there’s something for everyone in this enlightening discussion. Don’t miss out on these invaluable learnings!

About eStreamly: eStreamly is a Livestream & video shopping SaaS. Your video content is shoppable on your site, a blog, email, SMS, a 3rd party webpage, and now also shoppable on social media too (Instagram, Facebook, Youtube)! It's your data, your ecommerce. Each video become an extension of your ecommerce with in video checkout.

Connect with Sven on LinkedIn:https://www.linkedin.com/in/sradavics

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

Welcome to this episode of our podcast, where we sit down with industry leader Doug Weiss to discuss his extensive experience in both commerce and creators. Doug is a seasoned entrepreneur and former CEO of Deets, the groundbreaking platform that revolutionized the way we discover new restaurants.

In this episode, we dive deep into Doug's experience in the tech industry, specifically his role in creating the Creator Commerce and Commerce Platform Partnerships teams at Instagram. Doug shares how Facebook and Instagram recognized the need to push for commerce and how he helped lead several initiatives within the company to drive this vision forward.

As head of Creator Commerce, Doug developed a tailored approach to support creators on their ecommerce journey by simplifying the technology and providing education on how to sell. He discusses the challenges that creators face in monetizing their content and how his team worked to address these issues.

During our conversation, Doug Weiss also shared his perspective on why video has not yet taken off in the US and what needs to be done to capitalize on the opportunity. He believes that the US has been slow to adopt video as a primary mode of communication due to a lack of commerce driven content. However, he sees tremendous potential in the use of video for commerce and believes that the industry is finally catching up to the demand. Doug discusses the importance of creating a seamless user experience, providing value to both creators and consumers, and developing new content that will drive engagement and retention. He is optimistic about the future of video in the US and believes that it will play a crucial role in the growth and success of the ecommerce industry.

Whether you're an aspiring entrepreneur, a seasoned industry professional, or just curious about the future of commerce and creators, this episode is a must-listen. Join us as we learn from one of the most innovative and influential voices in the creator & tech world.

About eStreamly: eStreamly is a Livestream & video shopping SaaS. Your video content is shoppable on your site, a blog, email, SMS, a 3rd party webpage, and now also shoppable on social media too (Instagram, Facebook, Youtube)! It's your data, your ecommerce. Each video become an extension of your ecommerce with in video checkout. 

Connect with Doug on LinkedIn:https://www.linkedin.com/in/dpweiss/

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

In this episode of the live ecommerce podcast, retired Marine turned live shopping host Jim Fuhs takes us on a journey through his fascinating career and shares how he got into the world of livestreaming. Jim talks about his unique approach to live solving, rather than live selling, and how he applies this philosophy to his show on Amazon Live. He recounts his experience during Prime Day and the challenges he faced getting into the world of livestreaming, including budget constraints and equipment selection.

Jim also shares his insights into repurposing live video into clips and using them to build brand awareness by sharing them on different social media platforms. He emphasizes the importance of diversification and warns the audience about the potential dangers of relying solely on monetizing social media.

If you're interested in learning more about how to succeed in the world of livestreaming, this is a podcast episode you won't want to miss. Join Jim as he shares his wisdom, experience, and unique approach to live solving in this engaging and informative episode of the live ecommerce podcast.

About eStreamly: eStreamly is a Livestream & video shopping SaaS. Your video content is shoppable on your site, a blog, email, SMS, a 3rd party webpage, and now also shoppable on social media too (Instagram, Facebook, Youtube)! It's your data, your ecommerce. Each video become an extension of your ecommerce with in video checkout

Fuhsion Marketing (https://fuhsionmarketing.com)

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

In this episode, we speak with Joe Gagliese, co-founder of Viral Nation, an influencer marketing agency that has worked with some of the world's largest brands. Joe shares his journey into the creator economy and how he discovered the power of influencers in today's digital world.

Joe talks about the evolution of the creator economy and how it's shifted from a transactional relationship between brands and creators to creators becoming the enterprise themselves. He cautions content creators against venture money and starting their own product businesses and instead focuses on the importance of building their personal brand.

We also discuss the impact of technology and data on the creator-brand partnership and how Viral Nation technology will become a game-changer in the industry. Joe shares his insights on how leveraging data can take a creator's brand partnership to the next level, resulting in more effective campaigns and higher ROI for brands.

If you're interested in learning about the creator economy, influencer marketing, and how technology is transforming the industry, then this episode is for you. Joe's expertise and experience in the field provide a wealth of knowledge for anyone looking to navigate the world of social media and influencer marketing.

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

Viral Nation:

Linkedin: https://www.linkedin.com/company/viralnationinc

Joe Gagliese:

Linkedin: https://ca.linkedin.com/in/joegagliese

If you're an e-commerce business owner, you know that data is crucial for understanding your customers and making strategic decisions. But what about creativity? 

Special guest Chloe Thomas is a best-selling Author, International Speaker, and host of both the Award-winning eCommerce MasterPlan Podcast (https://ecommercemasterplan.com/podcast) and the Keep Optimising Podcast. She covers a wide range of topics related to ecommerce, including marketing, sales, customer service, technology, and more through expert guest conversation.

In this episode, we explore going back to basics in e-commerce. We also touch on integrated thinking, balancing data and creativity, overstock and inventory management, and video commerce. With changing privacy laws, relying solely on algorithms is no longer effective. Chloe suggests that businesses need to focus on creating compelling content to cut through the noise and competition. She notes that the industry is currently "shockingly bad" at creating videos and suggests that brands should focus on creating for different purposes, such as product explanations, company values, customer demos, and reviews. Balancing data and creativity can help you create compelling content that resonates with your customers and sets you apart from the competition. Chloe also discusses the current economic environment and the importance of sustainability in e-commerce.

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

Special guest Brittany Berger (https://www.brittanyberger.com) is a content marketing consultant and the creator of the Content Remix Method. She helps and teaches small businesses how to use content repurposing to get off the constant content treadmill and avoid content burnout.

Brittany talks about the advantages of reusing live shopping event videos for social media and marketing. We address the appropriate length for a live stream and the value of having a content strategy that focuses on results. We additionally cover social media burnout, the danger of content fatigue, and the role of automation in the generation and repurposing of information. Brittany shares her own experience with personal branding, as well as how it has affected her mental health. 

Join the Live eCommerce private community: https://get.estreamly.com/community

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

Special guest Ashley Scorpio is a seasoned digital strategist with a proven track record of driving significant growth for agencies, startups, and brands alike. With over a decade of experience in traditional and digital marketing, she is a performance marketing expert with a technical specialty in social media advertising with a focus on new customer acquisition. Over the course of her career, she has managed millions of dollars in digital ad spends that helped launch and scale household digitally native eCommerce brands and publicly traded SaaS companies.

This episode begins with an overview of Nicolas' and Ashley's experience and key takeaways from ShopTalk Vegas 2023. Then, Ashley discusses the importance of partnerships and collaborations in the eCommerce industry. She emphasizes that partnerships are about adding value, not extracting value, and aligning brand values is crucial for success. Ashley provides examples of successful partnerships and strategies for identifying potential partners, including taking stock of past and present partnerships and looking for untapped opportunities. She also discusses measuring the success of a partnership campaign and challenges facing eCommerce businesses when establishing partnerships.

Ashley shares strategies for promoting a livestream on social media and highlights the role of partnerships in business development and customer acquisition. She concludes by emphasizing the potential for untapped opportunities in collaborations beyond influencer marketing and the importance of nurturing relationships and raising each other up in the community.

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

Special guest Emma Tessler is the Founder + CEO of Ninety Five Media; a digital marketing agency that builds results-driven marketing strategies for scaling brands. She and her team help brands connect with ideal clients, build community, and convert audience members into paying customers. Learn more and connect with Emma at https://ninetyfivemedia.co, https://ninetyfivemedia.co/, or on Instagram @ninety.five.media.

Emma discusses content marketing and building strong connections with your audience. She explains the different definitions of live shopping, from in-app shopping to shopping from a social media post, and emphasizes the importance of converting viewers into paying customers. She also outlines the Ninety Five Media method, which involves setting goals, creating a strategy, executing that strategy, and analyzing data. She stresses the importance of data in marketing and explains why it is crucial to look at data on a weekly basis.

Emma also discusses the concept of content pillars, which include education, validation, and vulnerability. She explains how vulnerable content, which involves speaking about your brand journey and showing up as a human, can build deep connections with your audience. Additionally, Emma talks about the benefits of user-generated content (UGC) and working with influencers. She emphasizes the importance of building content around a goal and creating a 90-day marketing plan. Finally, Emma predicts that the future of marketing is video and discusses different approaches to building relationships with your audience, such as being authentic and relatable.

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

Does it feel like you’ve been spinning your wheels, trying to create engaging, entertaining, and impactful live video content, with little to no success? Are you tired of blindly following outdated advice, only to end up disappointed with the lackluster results? If any of this resonates, this episode is for you!

Get ready to learn from Nicole Rechtszaid, a livestream consultant specializing in influencer and brand marketing as well as short-form video and talent training. She is the founder of Ghost Agency, a women-owned creative agency in Los Angeles that provides scalable livestream and social media services to brands and influencers alike. While most agencies try to trap you into long-term deals for their benefit, they specialize in tailored consultation, transferring their skills and knowledge to avoid ongoing costs that minimize ROI.

In this episode, Nicole shares her valuable insights and experience to help listeners take their live shopping success to the next level. She discusses what a live streaming agency does and how to find the right person to host a live shopping event. She also shares steps to create a successful live ecommerce event like identifying the right host, creating an incentive for viewers to join the stream, designing a set, and fostering a sense of community.

Furthermore, Nicole also gives advice on how to protect your brand and audience from the dark side of live streaming. She offers up case studies of brands thriving on live components of platforms like TikTok and Twitch. Hear Nicole's opinions that differ from live shopping professionals. Don't miss out on this valuable episode that will take your content creation to the next level!

Join the Live eCommerce private community: https://get.estreamly.com/community/

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The US livestreaming market is expected to hit $25 billion by 2023. That's why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerceReceive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletterSeason 3: EP15Is the future of Commerce gaming? Netflix started to support short form video on the app to promote content Brand loyalty in an area of fast consumptionwith special guest Nico FaraAbout eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... . https://hubs.ly/Q02qJNmM0About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN#curated #videocommerce news of the week #ecommerce #retail

Special guest Ethan Kramer is the CEO and Founder of EK Creative. In two years, he's grown from a handful of clients to generating over 500 million in live shopping revenue while bootstrapping his agency from 0 to 3.5 million/year, all based on word of mouth and results.

This episode centers on live shopping video commerce and advertising strategies. Ethan emphasizes the importance of a holistic approach to advertising to acquire and engage customers. He also highlights the value of live shopping in building a relationship with customers and fostering a sense of community. Hear his valuable insights into the world of advertising, stressing the importance of consistency, education, and retargeting strategies.

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

The US livestreaming market is expected to hit $25 billion by 2023. That's why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.

Special guest Eric Melchor is Personalization Geek for OptiMonk. He has gone from 0-40,000 users in just a few years and have over 500 five-star ratings on Shopify. OptiMonk’s mission is to empower the average online business with Amazon-like personalization superpowers.

This episode discusses the changing consumer preferences and the importance of personalization for businesses. Eric explains that consumers appreciate personalization because it makes their lives better and they engage more with brands that provide it. Nicolas and Eric discuss the power of personalization in conversation and how it can lead to better communication and relationships. They also discuss the issue of annoying popups that disrupt the user experience and ways to increase average order value (AOV) on e-commerce websites. Free shipping is an important factor for customers, and it is important to strategically display important messages during the customer journey.

Live streaming and engagement with shoppers can be effective in increasing sales, as well as using product ratings and referrals. Finally, Eric shares his experience of being laid off three times in his career and how it impacted his life trajectory.

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

The US livestreaming market is expected to hit $25 billion by 2023. That's why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.

“People want to do business with people, and live shopping is just that.”

Special guest Carla Titus is a finance expert with over 15 years of combined corporate financial planning, analysis, strategy, and established online business consulting. She provides fractional CFO services and financial consulting to business owners. Her approach is to empower business owners to achieve financial clarity and peace of mind so that they can get back to what they enjoy. The priorities for her clients range from having cash in the bank, paying themselves, and having a long-term profitable business that allows them to build personal wealth.

Sign up for her newsletter here: www.wealthworthwithin.com.

She shares her insights on how to increase your profit and customer retention by rethinking your pricing strategies and planning proactively. Carla also talks about the potential downsides of not preparing your business for the unknowns and how to demystify your numbers to make informed financial decisions. She gives valuable tips on how to plan and project your business finances and prepare for profit and owner payments even in difficult periods. Carla also discusses the pricing strategy framework that has helped her clients increase profit margins and stay ahead of the competition in a competitive market. Additionally, she shares her ideas on how to incorporate retention strategies to help consumers feel connected to your brand and turn them into ambassadors. Carla also covers cost-effective marketing strategies and financial planning for the short and long term, along with the pros and cons of recurring income like subscriptions and buy now, pay later. She gives insights on the benefits of investing in customer retention and shares how she thinks through increasing profit by driving customer behavior and creating urgency. Tune in to gain a deeper understanding of how to plan for the unknowns and turn your customers into ambassadors!

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

The US livestreaming market is expected to hit $25 billion by 2023. That's why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.

Special guest Drasko Raicevic runs UpLevelMind.com, a coaching program and a podcast of the same name. His specialty is healing the human behind the entrepreneur so they can become better business owners. His UpLevel Mind method quickly and permanently eliminates the head trash and emotional blocks that stop entrepreneurs from becoming the leaders who can scale. As a result, his clients experience more of what matters to them: more profit, more freedom, and more fulfillment.

In this episode, we explore the internal struggles that hold us back from reaching our true potential. Learn how to overcome self-sabotage and align yourself with your highest, most authentic self, all while distinguishing between business problems and personal blocks. Discover what head trash is and how to shift your mindset from focusing on losses to gains. Uncover the difference between competency doubt and self-doubt and gain insights into unconventional ways to host a live event as an introvert. Don't miss this opportunity to gain a better understanding of misunderstood concepts like boundaries and to gain the tools you need to overcome your inner critic and move forward with live shopping events.

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

The US livestreaming market is expected to hit $25 billion by 2023. That's why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.

“If you need to see instant results, jump into ads.”

Which is most effective for your business: organic traffic with SEO or social media ads? Find out in this episode with special guest Brenton Thomas. He is an MBA graduate with 7+ years of paid search, paid social, organic social media, and SEO experience in both corporate and agency roles. He recently founded his own digital marketing agency, Twibi, working with clients across diverse industries to drive over $2 million in total revenue.

Get tips on the creative elements of ads, plus defining your target audience with privacy limitations. Find out how (and why) to get clear on your goals and timeline. Uncover in what case to do a Facebook vs a Google ad, and how to spilt your budget. Learn about running ads on your own vs working with an expert. Determine how much money to put aside to drive an audience to a live shopping event and how to optimize your ad setup. Figure out what to do if you're not ready to spend on ads and want to try SEO instead. Gain an understanding of how Brenton advises brands on using paid ads to drive traffic for live events. Discover organic approaches to networking. Hear Brenton’s approach to NFTs and how he's implemented SEO keyword research to create targeted content.

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

The US livestreaming market is expected to hit $25 billion by 2023. That's why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.

Special guest Wyatt Harms is a leading industry expert in Live Shopping. He led BuzzFeed's go-to-market strategy for Live Shopping working with the United States' largest retailers, such as Amazon, Walmart and Target. He then went on to build Bambuser's publisher business. Now he runs the Video + Commerce newsletter and consults for Live Shopping tech companies and brands who want to lead in a video first era.

Learn how Wyatt got started in live commerce and the ways Buzzfeed and Amazon played a role in that. Hear Wyatt’s thoughts on whether live shopping is scaleable and the power of personalization through unique marketing experiences. Gain an understanding of how to bring a human touch to your marketing through live shopping. Find out what makes live content more successful in Asia and how we can apply that in the US. Uncover perspective on how consumers want to experience brands and conduct their research/pre-purchase journey. Discover where brands can see success and how to develop a custom playbook. Get tips on developing an effective strategy with creators and internal brand ambassadors.

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

The US livestreaming market is expected to hit $25 billion by 2023. That's why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.

Special guest Joe Pulizzi is the founder of multiple startups, including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX). He is the bestselling author of seven books including Content Inc. and Epic Content Marketing. Joe has two weekly podcasts, the motivational Content Inc. podcast and the content news and analysis show This Old Marketing with Robert Rose.

Hear about the audience first business approach to creating a product your true fans are already interested in (plus what to do if you have a product but no audience). Discover perspective on creating valuable, focused, ad niche content. Get tips on building a solid plan to turn your platform into a business and diversifying revenue in order to succeed. Gain an understanding of why it’s risky to build on rented land and encouragement to develop assets off the popular platforms (like TikTok). Find out what Joe has learned from web3 experiments, including loyalty programs, NFTs, and social tokens; and uncover his top lessons from the 2008 recession.

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

The US livestreaming market is expected to hit $25 billion by 2023. That's why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.

“You get people to trust you when you share vulnerably. Anytime you can let your personality come through, people will want to root for you”

Special guest Taylor Capuano is the cofounder of CAKES body (https://cakesbody.com/), a brand dedicated to creating alternatives to the traditional bra while supporting women’s health. CAKES was in the top 1% of Shopify stores launched in 2022, has donated thousands of dollars to women’s health causes, and is surrounded by a growing community of supportive women.

Tune in as Taylor shares her experience of using TikTok to make waves in the eCommerce world. She shares her experience with supporting a brand as a spokesperson on QVC, as well as insights on how to monetize and social sell, the importance of being the face of the company, and creating unique content. Hear her advice on building trust through authenticity, and the difference between TikTok and Instagram for marketing. Discover why she doesn’t script videos and how she’s approaching influencer partnerships. Learn about key formulas and frameworks, like The Trust Factor, The Hype Girl Strategy, and Commission Breath. Get ideas for turning this innovative approach into live shopping events that convert. Taylor's journey as a scrappy, female business owner is a testament to the power of social media for eCommerce entrepreneurs. This is a great episode if you’re interested in personifying your brand and feel ready and able to be nimble on social media.

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

“Being live is a high-pressure situation so you have to be prepared and ready for it.”

Special guest Sarah Williams is a seasoned on-air host and a leader in the quickly emerging, digital, shoppable livestreaming, space. In February 2021 she began a partnership with T3 Hair Tools as their spokesperson. In addition to representing T3 on various media channels including QVC, she has single-handedly built their shoppable livestreaming program and produces & hosts all of their broadcasts. Her unique and wholistic experience has garnered her acknowledgement from fellow industry leaders. Sarah was the on-air consultant for the first ever virtual Retail 10.10 Shopping Festival, in which 30 retailers participated. Including Guess, Macy’s and Longaberger. At Coresight Research’s Livestream Shopping pitch competition, Sarah was a judge alongside Guess CEO Carlos Alberini and Pharus Co-Founder Kenneth Harrell.

Learn the importance of preparation and authenticity as a brand spokesperson. Sarah explores creating your own opportunities and the challenges of being live. Get tips on how to start now to stay relevant and to consider the four pillars of successful streaming: consistency, improvement, humanization, and engagement. Hear how to build video hosting skills and develop trust with viewers. Gain perspective on how young artists can become a personality or creator via live events. Find out what Sarah believes to be the potential of shoppable livestreaming in the next 5 years.

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

The US livestreaming market is expected to hit $25 billion by 2023. That's why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.

Whitney investigates the various AI tools available for live commerce. The episode starts with an overview of the tools she's been researching and using, including what they are, how they work, and how they can be applied to business, specifically video shopping events. Whitney defines generative AI and large language models before providing examples from OpenAI, Google, and Facebook. Learn about the benefits and drawbacks of using tools such as ChatGPT, Quillbot, Copy.ai, and Jasper. Learn how they can help you save time (and possibly money) when conducting research, developing and executing marketing campaigns, and providing customer service. Learn how to use AI before, during, and after online shopping events. Learn how to improve your work quality, better understand your customers, and collaborate with your team.

Join the Live eCommerce private community: https://get.estreamly.com/community/

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VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerceReceive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletterSeason 3: EP14About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... . https://hubs.ly/Q02qJNmM0About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN#curated #videocommerce news of the week #ecommerce #retail

“SEO is for everybody and every stage of the game.”

When is the right time to focus on eCommerce SEO? Is it for everyone and every stage of business growth? Are you showing up for the keywords you want to show up for in search engines? This is what we explore with special guest Mariah Magazine, an SEO Visibility Strategist and Intuitive Marketing Expert for online business owners over at MariahMagazine.com. She’s a firm believer that showing up on Google and marketing your business doesn’t have to be as difficult & overwhelming as everyone makes it. Since 2015 she’s been helping clients increase their visibility and land amazing clients, customers, and opportunities without stressing about social media or paid ads. Check out her podcast: https://www.curiouslyguided.com.

Tune in to this episode and you just might get some wild results as quickly as 30 days like Mariah’s clients have achieved. Gain an understanding of how Google’s search engine works, such as the elements of long tail keywords and phrases. Hear Mariah break down what search bots do and explain the “golden crown of SEO data”. Find out why it's so important to consider the search intent and do keyword research before you implement. Learn the benefits and pitfalls of using AI tools, like ChatGPT, to create content. Uncover perspective other search engine indexes like Bing. Discover how to know if you’re on the right track with SEO and what conversion metrics you should track. Get tips on using video in your website strategy, such as using blog posts and YouTube.

Join the Live eCommerce private community: https://get.estreamly.com/community/

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“You're showing up in your content to add value to other people”

Special guest Hilary Billings (https://www.linkedin.com/in/hilarybillings/)is a popular viral video creator and strategist who grew from 0-400k followers on TikTok in 40 days. She is also the Co-Founder and CEO of Attentioneers (https://www.attentioneers.com/freecall), where she leads a creative agency to help clients grow revenue and reach through viral short-form videos. As a strategist, she has worked with a gamut of high-performing entrepreneurs, including billionaires, Victoria’s Secret models, and New York Times best-selling authors. A former Miss Nevada, journalist, on-camera host, and tv producer, Hilary has also worked with national traditional media outlets including USA Today, E! News, and Extra! Entertainment Television. A sought-after business speaker, she’s shared the stage with William Shatner and Bon Jovi. Her insights have been featured in Entrepreneur, Huffington Post, and Thrive Global.

The downside of becoming popular on social media is attracting trolls in the comment section. On this episode, Hilary shares the best way to deal with and disarm haters, plus the surprising opportunities they brand. If you’re afraid to put yourself out there, tune in to hear how to decide what’s right for your company - being the face of the brand or working with a professional on-camera host. Learn how to stay ground in creating connection and relatability with viewers so you can earn their attention and engagement. Discover how to protect yourself from negativity and make content that converts. Get tips on moderating a live audience while maintaining authenticity and spontaneity. Hear Hilary’s advice on crafting responses to comments that better support your brand. Find out how to leverage the algorithm by creating creative videos that people can’t stop watching. Uncover the secret to getting people into a live stream and keep them there, while teaching them how to talk to you in the comments. Gain an understanding of Hilary’s curiosity approach that builds an audience’s trust in the long run.

This episode is brought to you by CreatorsLegal.com.

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Join the Live eCommerce private community: https://get.estreamly.com/community/

In this episode, Whitney and Nicholas discuss the future of live eCommerce shopping in 2023. Plus, we also share our experience and thoughts about artificial intelligence (AI) tools, like ChatGPT and Descript. The conversation begins with a review of what we predicted for 2022, including what did and didn’t happen in the live streaming and digital marketing industries. For instance, we reflect on the role of women in business this past year and the potential for more funding for female-led businesses in the years to come. Hear our thoughts on recent challenges like inflation, tech industry layoffs, and global events. Then we delve into the impact of AI on content creation and consider the importance of being mindful of the risks and benefits of the trendy tools. We consider the pros of using AI services for customer service, as well as cons like the ethical implications. There’s a lot to consider as we end the year and transition into 2023!

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Jake Drake (https://www.jakedrake.tv/) is a multimedia producer based in San Diego, California. He has been directing and producing livestreams for over 10 years. Jake works with clients ranging from small startups to companies like Google, The Washington Post, and Pinterest. Through his work, Jake has generated over $6.1M in revenue for his clients.

In this episode, learn what a video hook is and why it’s important for watch time, and converting viewers. Hear examples of opening hooks that you can apply to your content and livestreams to grab attention. Uncover what influential Twitch streamers do well to engage their audience. Discover how to avoid coming across too salesy or manipulative on platforms like TikTok to make marketing a win-win for you and your viewers. Gain an understanding of how emotion plays a role in developing hooks. Find out what livestream developments Jake hopes for and predicts in 2023. Get ideas for making live videos based on current (and upcoming) trends, including “weird” content experiments you can use to stand out.

Join the Live eCommerce private community: https://get.estreamly.com/community/

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Michelle Thames is an award-winning blogger turned Online Business & Marketing Strategist who has helped catapult companies like multi-million-dollar beauty brand MIELLE Organics, from a startup to becoming a household name by leveraging organic social media and digital marketing strategies.

Learn how Michelle pivoted from health care to marketing, and what she did to support MIELLE Organics with their eCommerce strategy. Find out how going live was instrumental to marketing success and what types of campaigns help shoppers buy. Get encouraging tips on standing out amongst the competition in the market. Uncover the surprising benefits of attending local events and authentic connection with new people. Discover what organic social media means for a brand strategy and how collaboration is a powerful technique for small businesses. Gain an understanding of consistency and patience and how it helps an audience know, like, and trust your company. Hear Michelle’s marketing trend predictions for 2023 and how to evaluate what’s working (and what’s not).

Take Michelle’s advice: “Go live!” If you’re feeling unsure about this, keep listening because she offers a simple starting point that accounts for common concerns.

This episode is brought to you by CreatorsLegal.com.

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Brent Peterson is a serial entrepreneur and marketing professional with a passion for running. He co-founded Wagento and has a new adventure called ContentBasis. Brent is the host of the podcast Talk Commerce. He was born in Montana, and attended the University of Minnesota and Birmingham University without ever getting his degree.

Discover the place of video in eCommerce, some examples of content to create, and where Brent sees the technology going. Find out how to optimize the shopping cart on a website and the “headless” model that creates new ways to make purchases. Get tips on choosing the right eCommerce platform based on your needs, resources, and business size. Learn what digital store owners often overlook when it comes to choosing a platform. Uncover tips on getting a plan in place that considers the long term impact and receiving support from an agency. Hear Brent’s marketing tips and the power of testing what works. Gain an understanding of how community gives you insight into the customer journey and provides an opportunity for honest feedback.

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Nicolas and Whitney discuss why now is the right time to start live shopping as a brand/creator. Live events can amplify your visibility, dominate the search channel for your niche, create more social proof, and help you remain competitive. So what’s stopping you? Tune in if you need some convincing as we share our top takeaways from a year of recording with podcast guests.

In this episode, you’ll hear summaries of expert advice on topics like live streaming production, online sales techniques, content marketing, and email newsletters. Learn how to prioritize your community and win together via co-creation via a personal, human connection. Discover ways to engage your live audience and digital customers without being too transactional or salesy. Get tips on cutting through the noise to connect with consumers by adding value and being genuinely kind in your marketing. Find out how live streaming can increase your support and build more trust in your brand. Uncover ways to produce content consistently and confidently experiment with new styles to figure out what works. Gain an understanding of how to create engagement in your live shows and private community.

Episodes referenced:

• Episode 53 - The Value of Livestreaming and Podcasting with Russ Johns
• Episode 49 - Serving Your Audience To Build A Valuable Brand with Cristina Cortes:
• Episode 48 - The Content First Approach with John Roman
• Episode 47 - Clear, Concise, and Correct Copy with Aimée Lopez: connect with your consumer
• Episode 46 - The Power of Conscious Co-Creation with Marci Zaroff
• Episode 40 - Skyrocket Conversions with Brand Scaling Frameworks from Chase Clymer
• Episode 43 - How to Be a Good Livestreamer with Dr. ELO
• Episode 32 - Adding a Human Touch to eCommerce Using AI with Valon Xhafa
• Episode 34 - Selling As A Life Skill with Patti Reilly
• Episode 39 - Creating The Best Customer Experience with Irina Poddubnaia
• Episode 28 - Using Email Newsletters To Drive Traffic Your Live Events with Meera Kothand
• Episode 26 - Engage Your Online Community with Carrie Melissa Jones
• Episode 20 - Embracing The Messy: Sales & Marketing Insights with Marcus Sheridan
• Episode 16 - Make Your Livestreams Binge-Worthy with Tracy Hazzard
• Episode 12 - The Future of Live Content & Virtual Events with Brian Fanzo

Interested in being a guest? Send in your pitch here: https://forms.gle/2dUcyCqRgmqdivuTA

Join our private community: https://get.estreamly.com/community/

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“QVC and HSN are the original influencers”

Special guest Matt Hodlofski has over 25 years of eCommerce experience within product marketing and sales. He's worked as a writer, producer and show creator at QVC and has spent the last 14 years as a partner at e6 marketing.

On this episode, hear about the evolution of live shopping and video commerce. Uncover what the girlfriend to girlfriend sales approach is all about. Learn how different generations shop online and engage customers who are on the fence about purchases. Find out how platforms like HSN and QVC are influenced by short form video content and other digital format developments to stay current and up to date. Discover the differences between trained on-camera hosts and influencers who sell on live streams, such as using consumer product blueprints. Get tips on entertaining and educating, and how storytelling can be weaved into brand promotion. Gain an understanding of the pros and cons of appearing on HSN and QVC, and how someone like Matt can take your brand from point A to point B.

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

“Make sure you're seen as someone who cares”

Our special guest Russ Johns is a content creator and technology enthusiast. He is certified in Dubb training, livestreaming, and podcasting. Russ believes that everyone has something valuable to share with the world, and he enjoys helping people find their voices and share their messages. When he's not creating content or helping others create theirs, Russ can be found exploring new technologies or spending time with his family.

Find out how Russ uses Dubb to build engagement, communicate with podcast guests, and create funnels. Get tips on offering value during your outreach and go the extra mile to build relationships. Uncover the advantages of live streaming over podcasting, and how to engage a live audience. Hear Russ’ tactics for creating memorable, interactive experiences with his community. Gain an understanding of the journey of a business podcast and how to avoid treating it as just another task. Learn Russ’ perspective on why it’s time to shift to a different online/social media model. Discover the art and science of marketing to create superfans who are involved with your professional mission.

This episode is brought to you by CreatorsLegal.com.

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

This episode is brought to you by CreatorsLegal.com.

Special guest Greg Writer has over 35 years of experience in corporate finance, capital formation, executive level management, mergers & acquisitions, software development, licensing & distribution, and sales & marketing. He is often referred to as “The Entrepreneur’s Best Friend” because he helps them raise capital, market their businesses, and ring the cash register.

Learn how Greg navigates the complexities of the legal side of eCommerce. Get a perspective on product sourcing and fulfillment when working with creators. Hear about the “middle class” of influencers and how they can become more successful. Find out what Greg learned from working with celebrities on their online stores and drop-shipping. Gain an understanding of what prevents creators from doing more in the eCommerce space and how to build a better, optimized model.

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerceReceive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletterSeason 3: EP13Google add videos to shopping CarouselAmazon Prime Video makes its show shoppableAttention & liveshopping: passive vs active shopper behaviors and what it means to sales and viewing mediumAbout eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... . https://hubs.ly/Q02qJNmM0About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN#curated #videocommerce news of the week #ecommerce #retail

Special guest Eric Farber is Founder and CEO of CreatorsLegal.com, a former entertainment lawyer for over 20 years, and author of the Case for Culture, bestselling book discussing growing your company through a great culture.

Uncover his perspective on how to be more professional and legally protect your content. Hear about Eric’s background and how he got started supporting content creators with legal support. Learn how being detail-oriented as a company created a better client experience, all the way down to coffee service. Discover Eric’s advice on protecting your content as a brand and an influencer, including the importance of contracts. Get tips to ensure that you’re covered all the bases in collaboration amongst everyone involved. Find out what he recommends for live streamers to avoid problems (like licensing material), especially when they’re sponsored shopping events. Gain an understanding of copyright laws and FTC regulations, and how this differs from country to country.

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

eStreamly is passionate about diversity, equity, and inclusion in technology, which includes leveling the playing field for all genders. That’s why today’s special 50th episode features the company’s female co-founder Smitha Kommareddi as well as this show’s co-host Whitney Lauritsen. Uncover ideas for shrinking the gender gap, overcoming bias, and clearing the path forward for more representation.

Hear about Smitha’s background in technology and the challenges she faced being the only woman in the room. Learn how she became her own boss with a firm and how that lead to co-founding eStreamly’s live streaming platform with Nicolas. Find out what advice Smitha has for young girls who are pursuing a STEAM career and where to find opportunities in traditionally male-dominated fields.

Then gain a deeper understanding of Whitney’s background, including how she became a full-time content creator. She shares how tech and being an early adopter has played a role in her podcasting career and interest in web3. Discover her tips for parents with children who want to be influencers.

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

“What really gets a buyer interested is understanding how a product helps them get where they need to go… Always remember that there's a person on the other side of the screen.”

Special guest Cristina Cortes https://ccortes636.wixsite.com/cristinaalid coaches nano-influencers and small business owners on how to monetize their Instagram and TikTok to build their personal brand and business. She teaches content creation, how to generate leads, how to be authentically you online, and how to create your content strategy that supports your business goals. Find her on TikTok and IG @cristinaacortess

Discover how to better understand, nurture, and serve your social media audience through comments, DMs, and polls. Learn the benefits of an email list and sending newsletters for creators and business owners. Get tips on deciding what content to create in your videos and text-based content (and how to make it valuable). Find out how to promote products without coming across too salesy. Uncover the surprising benefits for companies collaborating with nano-influencers, especially those who have engaged, niche communities, and where to find the right partner. Hear tips on optimizing content to attract consumers and clients. Gain an understanding of making a live shopping event a win-win for an influencer/host and the company behind the products.

Please fill out eStreamly’s survey about selling on social: https://forms.gle/Sw7iz95nGaWwy2wk6

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

“When you have content that performs well, do it again.”

Special guest John Roman led several successful sales organizations in the telecommunications and software space for almost a decade. Then, he began investing in companies predominately in the eCommerce arena, including BattlBox, where he now serves as Chief Executive Officer. On this episode, hear the story of BattlBox and how the subscription box company leads with content first approach (and community second). Discover how John became part of a Netflix series to take video to the next level. Learn about what social media platforms the brand prioritizes and how that’s evolved. Find out how BattlBox repurposes content into short-form videos. Get tips on working with influencers to promote products and what content performs best today. Uncover perspective on where to prioritize your advertising budget. Gain an understanding of how to evolve with the times and how to benefit from your community involvement.

Check out his blog for a look inside the minds of the best and brightest in the eCommerce industry: https://onlinequeso.com/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Is it true that nobody reads business copywriting? We don’t think so, which is why we’re exploring the power of words and their impact on eCommerce and retail. Special guest Aimée Lopez is a retail copywriter and strategist with 26 years of retail experience. The owner of Copy Unleashed uses persuasive tactics based on consumer behavioral psychology to turn passersby into customers by using powerful words. Discover the surprising impact of poor or unclear product descriptions and learn how to make them clear, concise, and correct. Get tips on optimizing your descriptions, website copy, and beyond based on the psychology of customers. Learn how to make your content and marketing more accessible through tools like ALT tags, captions, and website plugins. Explore Aimée’s viewpoint on the advantages of AI writing assistance as a gateway for small business owners and marginalized entrepreneurs. Gain an understanding of how to craft recording scripts or outlines and video descriptions optimized for SEO and Google’s E-A-T. Hear how Aimée works to create copy that can be translated into different languages, even when countries have different rules about word usage.

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

“Through the lens of design, we can change the world.”

Special guest Marci Zaroff is an ECOLIFESTYLE PIONEER. As the Founder and CEO of ECOFASHION CORP, Marci coined the term “ECOfashion” in 1995 and is an internationally-recognized ECOlifestyle expert, educator, innovator, serial entrepreneur, and Author of “ECOrenaissance: Co-Creating A Stylish, Sexy, and Sustainable World,” (Simon & Schuster.) Founder/CEO of ECOfashion Corp—a “Greenhouse of Brands”—including B2B turnkey sustainable fashion and home manufacturer METAwear, regenerative/organic cotton farm project RESET, affordable, size-inclusive, QVC/mass market organic lifestyle brands Farm to Home and Seed to Style, and new D2C (e)co-creation retail platform, YES AND. Also, the Founder of Under the Canopy, Producer of “THREAD Documentary I Driving Fashion Forward,” and Co-Founder of Good Catch, BeyondBrands, and The Institute for Integrative Nutrition, Marci has been instrumental in driving authenticity, environmental leadership & social justice worldwide for over three decades. Board Member of the Textile Exchange and Organic Center/Organic Trade Association, and recipient of countless awards, she’s also featured in the book “ECO AMAZONS: 20 Women Who Are Transforming the World” and a Henry Crown Fellow of The Aspen Institute. @marcizaroff.

Hear about Marci’s experience with QVC and USNow.com, what it took to work with them, and her key takeaways from that partnership. Find out why she’s known as the Martha Stewart of an eco-lifestyle and how that helped her become an icon in the sustainable fashion field. Discover the key that unlocks success today. Learn how she pivoted from being in the studio to producing live streams at home. Get tips for your shopping event and the benefits of recording from your home. Uncover her tips for overcoming challenges like engaging with your audience. Gain an understanding of the importance of co-creating and telling stories with partners in alignment with your brand. Receive advice for selling as a startup or small online business.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist



Get marketing best practices here: https://try.estreamly.com/marketingbestpractices

Special guest Damian Skoczylas joins to discuss the next frontier of the attention economy. He is an entertainment and media executive born in traditional Hollywood merged with the emerging digital entertainment landscape, focusing on branded entertainment, creative dealmaking, marketing, and representation of top-tier digital-native talent.

Hear how the talent industry has evolved over time as digital content has evolved and how it compares to traditional entertainment. Find out what Damian thinks of the future of multichannel networks and their place in live-streaming. Uncover your perspective on working with talent and how to balance your budget. Get tips on finding the right creator for your live event campaign. Learn about accessing data from live shopping. Gain an understanding of how to get started in the streaming space. Discover Damian’s top advice for brands and talent to achieve the best results and delight customers.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Special guest Carmen Muley is a livestreaming pioneer. She is CEO at FREIM Studio, which is everything livestreaming & live shopping. From strategy to training, to production & execution as well as sourcing, training & management of KOLs. She is also the Founder & CEO at Izzy Agency. Her background is in live and social commerce for brands, eCommerce companies and digital marketing agencies that want to learn about the latest trends & strategies.

Hear perspectives on the latest rumors about live shopping. Learn about Carmen’s experience as a host in China for the first ever Aliexpress 11/11 (Single's Day) shopping festival for Spain and LATAM back in 2016. Discover why marketing is vital to the success of a live shopping event. Find out the differences between livestreaming in China, UK, the US and Latin markets. Get tips on setting expectations for sales and results from a live event. Gain an understanding of how to select an effective host. Uncover Carmen’s three steps for success to get results and get encouragement if you’re feeling hesitant about doing shopping events.

Feeling inspired by this episode? Sign up for Get Live Ready for the Holidays, which is a FREE 3-month long livestream shopping program.

We also have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Dr. Efrain Lopez (aka Dr. ELO) is a Doctor of Management, livestreaming strategist, researcher, and consultant for Be.Live. He live streams on Tuesdays at 4 pm EST on the Be.Live platforms. You can find Dr. ELO multi-streaming on YouTube, Facebook, and LinkedIn on Wednesdays at 6 pm EST.

Hear how he handles unexpected issues during a live stream and what he does to prepare for bad tech days. Get tips on starting out with live events and how to learn how to be good at hosting. Learn about building a live audience using consistency. Discover tips on getting to know your audience so you can optimize your streams and understand their pain points. Uncover the difference between selling, showcasing, and giving value to viewers. Find out what Dr. ELO expects for the future of live commerce and how he stays relevant with trends within online sales. Gain an understanding of how to get started and struct your streams, plus the benefits of going live every day.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

The US livestreaming market is expected to hit $25 billion by 2023. That's why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.

Whitney and Nicolas discuss a popular article from eCommerce Nation and share their advice on maximizing TikTok, Instagram, Facebook, LinkedIn, Twitter, and new apps like BeReal.

Learn how eCommerce buyers are influenced by social media and use it to discover what to buy. Discover ways to take full advantage of the most popular social networks. Gain an understanding of where your ideal audience is spending their time and what they like most on each platform. Find out how to reach your target market and get tips on gaining visibility through optimized content. Uncover the latest ways to interact with consumers, so you can improve your products and marketing. Hear how digital media has changed the way consumers behave towards brands.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

The US livestreaming market is expected to hit $25 billion by 2023. That's why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerceReceive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletterSeason 3: EP12ChatGpt and Shopify PartnershipQVC pushing toward CelebritiesIs liveshopping a passive shopping experience?Meta Edit new app With Lena Moriarty from etail! About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... . https://hubs.ly/Q02qJNmM0About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN#curated #videocommerce news of the week #ecommerce #retail

“Be where today's shopper is and tomorrow's shopper is going to be”

Special guest Joshua Kreitzer is Founder & CEO of Channel Bakers, a global agency that serves as a "one-stop shop" for eCommerce, advertising, branded story telling and analytics. The team drives incremental growth for brands large and small on Amazon and other online retailers like Amazon, Walmart, Target and Tesco

Josh is a 20-year technology marketing veteran and among the pioneers transforming digital advertising. Since 2015, Josh has scaled Channel Bakers from startup to a fully independent global retail media agency with five offices around the world and more than 200 employees. In the process, Channel Bakers has garnered international awards for its agency culture, along with positioning countless CPG product brands on platforms such as Amazon.

Hear what Josh thought about Amazon Prime Day 2022 and how it was different that previous years. Find out why he’s becoming more interested in live streaming creators. Discover the magic sauce that make a product video stand out. Gain an understanding of creating an emotional attachment to potential buyers through reinventing your content. Learn how to think through what you want to say in your videos and how to stay top of mind with shoppers. Get tips on using platforms like TikTok to benefit from modern product discovery and customer decision making.

Article referenced by Nicolas: https://www.marketplacepulse.com/articles/prime-day-is-social-commerce

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

“eCommerce is math and metrics don’t exist in a bubble”

Chase Clymer is the Co-founder at Electric Eye where he and his team create Shopify-powered sales machines from strategic design, development, and marketing decisions. He is also the host of Honest Ecommerce, a weekly podcast where we provide online store owners with honest, actionable advice to increase their sales and grow their business.

Find out why Chase doesn’t recommend offering coupon codes. Get tips on communicating with your business team and customers to create more clarity and reduce issues. Learn about Chase’s mathematical sales equation (his Brand Scaling Framework) and how it can improve KPI amongst privacy changes. Hear his perspective on optimizing conversation rates and how brands can maximize reach via video content. Discover the factors that enable you to increase Average Order Value (AOV). Uncover advice on cross selling with partners and the benefits of leading with value.

We also touch upon the importance of prepping for winter holiday sales. Gain tactical suggestions for getting ready for big days like Black Friday and gift shopping. eStreamly is launching a livestream shopping program to support your journey. With this program you will have support you, and we are partnering with expert in ads, training, finding the right host. Learn more by emailing hello@estreamly.com

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices

Let’s talk about fulfillment for a change. Why? Because you can have the greatest show on the planet, but if your customer has to wait 4 weeks for his orders without communication, it’s going to create issues. Tune in to find out how setting shipment expectations can make or break a business. After all, customer support is still marketing and staying human pays.

Today’s guest Irina Poddubnaia is a SAAS founder and a business consultant who specializes in Operations and Processes Optimization. Irina has a lot of experience in eCommerce over 8 years with its different challenges and obstacles, from running a fulfillment center in China where she was living for over 2 years to launching her own software @TrackMage.

@TrackMage allows eCommerce stores to have 5-10% extra sales by simplifying the customer experience. It allows them to track their products on the platform and do the upsell then automatic follow-ups for reviews. Download Irina’s free ebook, How To Make 5-10% Extra Sales On Autopilot Without Increasing Your Ad Spend Or Hiring More Staff: https://trackmage.com/flywheel-extra-sales/.

Learn how to create the best post-purchase experience for customers and get extra sales from existing customers. Discover what makes for a great sales journey and how to effectively communicate to get the attention you want. Get tips on managing expectations on all ends of fulfillment. Gain an understanding of when a customer needs your empathy and how to manage the time and money it takes to offer quality support. Uncover tips on offering effective product tracking and developing automated messaging. Hear about overcoming points of friction as a small business throughout the entire eCommerce fulfillment process.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

The US livestreaming market is expected to hit $25 billion by 2023. That’s why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.