The Little Marketing Small Business Podcast – Details, episodes & analysis

Are you leaving money on the table by only focusing on new clients? 

In this episode, I dive into how small business owners can drive more profit by marketing to their existing customers. We talk about communication frequency, touchpoints you can use from emails to SMS to personal calls and why your current clients are often your hottest leads. 

Learn practical ways to stay top of mind, add value and turn past customers into repeat buyers.

Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here

Little Marketing - Australia's leading marketing consultancy for small business.

Contact Little Marketing

Send an email: ask@littlemarketing.com.au

Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

Feeling overwhelmed by social media for your small business? 

You’re not alone.

In this episode, I break down exactly how to make social media work for you, without the stress. 

We chat about picking the right platforms, creating content that actually connects and why engagement beats follower counts. 

Simple, practical and completely doable.

Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here

Little Marketing - Australia's leading marketing consultancy for small business.

Contact Little Marketing

Send an email: ask@littlemarketing.com.au

Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

Creating content doesn’t have to be overwhelming. 

In this episode, we break down how small businesses can produce marketing content that builds authority, trust and engagement, all while supporting your positioning and driving results in 2026.

Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here

Little Marketing - Australia's leading marketing consultancy for small business.

Contact Little Marketing

Send an email: ask@littlemarketing.com.au

Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

Ready to turn your marketing reset into action? 

This episode shows small business owners how to take their positioning and clarity from last week and build a simple, realistic marketing plan that’s easy to execute without overwhelm. 

Focus on consistency, structure and strategy for 2026.

Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here

Little Marketing - Australia's leading marketing consultancy for small business.

Contact Little Marketing

Send an email: ask@littlemarketing.com.au

Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

Start the year strong with your small business marketing. In this episode, we break down why January isn’t about starting over, it’s about resetting, refining, and recommitting to clarity, positioning and consistency. 
 
 Learn how to lay the foundation for a year of growth without overwhelm.

Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here

Little Marketing - Australia's leading marketing consultancy for small business.

Contact Little Marketing

Send an email: ask@littlemarketing.com.au

Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

The new year is here — is your marketing ready? 

In this episode, we walk you through how Australian small businesses can start 2026 strong: from clarifying your positioning and planning your marketing calendar, to showing up consistently and leveraging seasonal opportunities. 

Learn practical tips for combining quick wins and long-term strategies so your marketing finally drives results this year.

Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here

Little Marketing - Australia's leading marketing consultancy for small business.

Contact Little Marketing

Send an email: ask@littlemarketing.com.au

Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

Habit stacking isn’t just a productivity hack,  it’s one of the simplest ways to make your marketing consistent, sustainable, and part of your daily rhythm.

In this episode of the Little Marketing Podcast, we break down how small business owners can finally keep their marketing on track by pairing marketing activities with everyday habits. From posting on socials before opening your inbox, to writing SEO content while you heat up your lunch, habit stacking makes your marketing almost automatic.

We also explore how to use the Christmas and New Year period as a natural reset, a perfect time to build better routines, strengthen discipline, and set your marketing up for a stronger, more structured 2025.

If you struggle with consistency, rely on bursts of motivation, or constantly fall off the wagon with your marketing… this episode is here to change that.

Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here

Little Marketing - Australia's leading marketing consultancy for small business.

Contact Little Marketing

Send an email: ask@littlemarketing.com.au

Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

Consistency isn’t flashy, but it works.

In this episode of the Little Marketing Podcast, we unpack why consistency in your marketing message is one of the most powerful (and underrated) drivers of growth for small businesses. Using a real client story, we explore how staying clear on your positioning and showing up consistently over time can turn marketing from a frustrating expense into a long-term asset.

If you’ve ever felt like your marketing “isn’t working” or you’ve found yourself jumping from one tactic to the next, this episode is a reminder that clarity, focus and repetition are what truly cut through.

Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here

Little Marketing - Australia's leading marketing consultancy for small business.

Contact Little Marketing

Send an email: ask@littlemarketing.com.au

Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

Why does positioning matter for Australian small businesses and why is it even more critical heading into Christmas? 

In this episode, we break down what positioning really is, why so many businesses blend into the noise and how you can create a clear point of difference that builds trust, cuts through the competition and drives sales. 

Plus, we share practical tips on testing, reinforcing and communicating your positioning so your marketing works harder and smarter all year round.

Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here

Little Marketing - Australia's leading marketing consultancy for small business.

Contact Little Marketing

Send an email: ask@littlemarketing.com.au

Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

Christmas is around the corner and if you’re a small business, this is not the time to slow down.

 In this episode, I walk you through exactly how to market your small business in the lead-up to Christmas so you can maximise sales, enquiries and visibility.

We cover:
🎄 Why you need to start now, not in December
🎁 How to keep your message simple and consistent
🛍️ Small changes that can drastically improve conversions
✨ How to stay top-of-mind when your customers are overwhelmed
📅 And a proven week-by-week plan to finish the year strong

Whether you're a product or service-based business, this episode gives you clear, practical steps you can implement today without adding chaos to your plate.

Perfect for any small business wanting to make the most of the busiest buying period of the year.

Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here

Little Marketing - Australia's leading marketing consultancy for small business.

Contact Little Marketing

Send an email: ask@littlemarketing.com.au

Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.