If you've ever felt confused, or like you're playing Pin the Tail on the Donkey when it comes to choosing your Facebook ad objectives - you're not alone!

In this episode, we're demystifying campaign objectives once and for all!

Here's what I'm spilling the tea on:

• The three crucial questions you MUST ask before setting up any ad campaign (and why the first one is an absolute game-changer)
• Why Facebook thinks I'm obsessed with sensory earphones and skincare (and what this means for your ads)
• The truth about why your 'Traffic' objective might be sabotaging your masterclass sign-ups
• My foolproof guide to choosing the right objective for your campaign goals (no more guesswork, promise!)

You'll learn how to approach your ad objectives like a true Lionhearted CEO, focusing on what really moves the needle in your campaigns.

Whether you're a total newbie to Facebook ads or looking to fine-tune your strategy, this episode will give you the confidence to choose the right objective every single time.

Ready to stop throwing money down the drain and start seeing real results from your Facebook ads? Top up that cuppa, and let's dive in!

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co

If you've ever felt like you're trying to spin plates while riding a unicycle when it comes to balancing motherhood and business - I can empathise! In this episode, I'm spilling the tea on how I (attempt to) run a thriving business while raising two daughters (and dealing with the occasional broken arm!).

Here's what I'm dishing up:

• The game-changing book that transformed how my husband and I divide household tasks (hint: it's not about 50/50, it's about ownership!)
• Why I've had to stop working with clients in the US (and how setting boundaries has saved my sanity)
• The systems and automations that keep my business running smoother than a well-oiled tea trolley
• How I've structured my work week to accommodate school runs, poorly kids, and everything in between

I'm no expert, but I'm sharing the practical strategies that have helped me to create a business that supports my life, not the other way around.

Whether you're a mum juggling toddlers and Zoom calls, have school age kids and are working with short days or older children who need endless taxiing around, this episode is packed with real-talk and actionable tips.

Ready to transform your work-life juggle from a chaotic circus act to a (mostly) graceful ballet? Grab your favourite biscuits, and let's dive in!

RESOURCE:

Fair Play, Eve Rodsky

Buy the Book: Click Here (UK)

Website: Click here

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co

Discover How to Create Powerful Custom and Interest-Based Audiences for Your Facebook and Instagram Ads

Struggling to get your Meta ads in front of the right eyes? You're not alone, lovely!

In this episode, we're diving deep into the nitty-gritty of creating effective ad audiences in Meta Ads Manager. Here's what you'll discover:

• The two-phase approach to building your perfect ad audience
• 5 types of custom audiences you need to set up for warm audience targeting
• How to create interest-based audiences that actually work (including my favourite interests to use right now)
• The truth about lookalike audiences (and why they might not be right for you)
• My golden rules for audience size and setup to maximize your ad performance

Whether you're new to Meta ads or looking to optimize your current strategy, this episode is packed with actionable tips to help you find and target your ideal clients.

Ready to transform your ad targeting from guesswork to strategy?

KEY LINKS:

Audience Builder Course - CLICK HERE FOR ALL THE INFO

If you enjoy the podcast, here are some ways you can continue the conversation:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co

Discover how to create a sold-out masterclass using Meta ads and the Superfan System for maximum conversions

Lovely listeners, are you ready to transform your September launch into a Taylor Swift-level event? Let's dive into my proven 5-step approach to creating a masterclass that not only fills seats but also seamlessly leads to sales!

Here's what you'll discover:

• Why starting your masterclass prep 3 months in advance is crucial for success
• How to create a golden thread from lead magnet to offer using the ROAR framework
• The secret to priming your audience with organic and paid content
• My ideal timeline for running masterclass ads (and why longer isn't always better)
• How to structure your masterclass to naturally lead to your paid offer

You'll learn how to turn your masterclass into a powerful client attraction tool, just like we did for a recent client who achieved a 35p cost per lead and over 2,200 attendees! Are you ready to say goodbye to launch anxiety and hello to a stress-free, high-converting event?

Tune in now, and let's set you up for a September launch that feels more like a celebration than a guessing game!

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to use ads to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get ‘The Client Cure’ 5 essential steps in creating ads that attract people EXCITED to buy from you!

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Discover Proven Instagram Strategies to Attract, Engage, and Convert New Followers into Loyal Superfans

Is your Instagram profile giving new followers the cold shoulder? Time to roll out the red carpet!

In this quick-fire episode of Lionhearted CEO, I'm sharing a game-changing strategy to transform your Instagram grid from 'meh' to magnetic for new followers.

Here's what you'll discover:

• The crucial mistake most businesses make with their Instagram grid (and how to fix it)
• Why your bio isn't enough to hook new followers (and what you need to do instead)
• The 9-post challenge: A simple strategy to make your profile irresistible to newcomers
• How to create content that speaks directly to cold audiences (without alienating your current followers)
• Quick tips to make your reels and live videos more accessible to first-time viewers

Plus, I'm sharing my top tips for welcoming new followers into your community and turning them into superfans.

Whether you're just starting out on Instagram or looking to level up your social media game, this episode is packed with actionable strategies you can implement today.

Ready to turn your Instagram profile into a superfan-generating machine? Tune in now and let's optimise your social media for explosive growth!

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to use ads to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get ‘The Client Cure’ 5 essential steps in creating ads that attract people EXCITED to buy from you!

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Discover How to Break Free from Being Your Own Growth Ceiling and Scale Your Service Business with Sustainable Strategies

Do you find yourself:

• Constantly juggling client work, barely finding time to breathe?
• Saying 'yes' to projects even when you're already swamped?
• Struggling to hand over tasks because 'no one does it quite like you'?
• Dreaming of scaling but can't see how when your calendar's already full?

If you're nodding along, you might be the bottleneck in your own business - and you're not alone, lovely!

In this open and honest episode of Lionhearted CEO, I'm pulling back the curtain on my six-month podcast break and sharing how I transformed from being the bottleneck in my business to embodying true CEO energy.

Here's what you'll discover:

• Why a successful service business doesn't always equal a scalable one (and how to change that)

• The real challenges of creating scalable offers when you're already at capacity

• My four-step plan for breaking free from being the limit to my own business growth

• How slowing down counterintuitively became the key to scaling up

• The game-changing mindset shifts that helped me step into my Lionhearted CEO role

Plus, I'm sharing my biggest takeaways from this transformative period, including why it's okay (and sometimes necessary) to completely restructure your business model.

Whether you're feeling trapped by your own success or ready to scale without sacrifice, this episode is your blueprint for sustainable growth.

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to use ads to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get ‘The Client Cure’ 5 essential steps in creating ads that attract people EXCITED to buy from you!

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Is the idea of an automated funnel tempting but you're wondering if it's REALLY all it's cracked up to be? You're not alone!

In this final episode of The Client Cure mini series, we're busting the myth of the 'set it and forget it' funnel and revealing how to create a client journey that's both scalable and deeply rooted in connection.

Here's what you'll discover:

• The hidden pitfalls of over-automation (and why it might be costing you clients)

• My 'Connection Ecosystem' approach to balancing tech and personal touch

• The three key areas to automate for maximum impact (and minimum overwhelm)

• How to maintain authentic relationships while scaling your business with Meta ads

Plus, I'm sharing my personal strategy for what I automate, what I plan, and what I do live - so you can create a system that feels good for both you and your clients.

Ready to create a funnel that attracts clients while keeping you firmly in the driver's seat? This episode is your roadmap to scaling with soul!

Don't miss this chance to transform your Meta ads strategy into a client-attracting powerhouse that feels aligned with your values. Tune in now and let's put the personal back into your marketing funnel!

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to use ads to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get ‘The Client Cure’ 5 essential steps in creating ads that attract people EXCITED to buy from you!

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Are your offers more of a jumbled jigsaw than a clear path to success? Time to weave a golden thread (and I'll show you how!).

In this episode of The Client Cure, we're diving into the art of creating an offer stack so irresistible, your clients can't help but take the next step. Whether you have multiple offers or just one signature service, you'll learn how to guide your ideal clients seamlessly from your lead magnet to your core offer.

Here's what you'll discover:

• The 3 main stumbling blocks preventing your offers from converting (and how to fix them!)

• Why your lead magnet might be attracting the wrong crowd (and how to align it with your signature service)

• The delicate balance of nurturing vs selling (and when to do each)

• How to create a low-ticket offer that builds trust and primes clients for bigger investments

Plus, I'm sharing two simple changes you can implement right now to start seeing results in your funnel.

Ready to turn your offer stack into a client-attracting powerhouse? This episode is your blueprint for success!

Don't miss this chance to transform your Meta ads strategy and create a clear, logical progression that feels irresistible to your dream clients. Tune in now and let's weave that golden thread together!

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to use ads to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get ‘The Client Cure’ 5 essential steps in creating ads that attract people EXCITED to buy from you!

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Are you stuck in a content creation loop, speaking only to those who already know and love you? This "warm audience trap" could be sabotaging your Meta ads and stunting your business growth. In the 3rd episode of The Client Cure mini series, we're tackling the content strategy mistakes that keep you invisible to potential dream clients and showing you how to break free.

In this episode, you'll discover:

• How to create content that turns scrollers into superfans 🔥

• Why your 'nurturing' content might be your biggest business blocker

• The one question you MUST ask before hitting 'post' on any content

• My radio DJ trick for keeping your audience tuned in (literally!)

• How to strike the perfect balance between cold and warm content

Plus, I'll share the simple shift that'll have potential clients hanging on your every word (even if they've never heard of you before)!

Ready to create content that magnetizes your dream clients? Hit play now and let's turn up the volume on your organic reach! 🚀

P.S. Don't forget to subscribe so you don't miss tomorrow's episode on creating an irresistible offer stack!

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to use ads to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get ‘The Client Cure’ 5 essential steps in creating ads that attract people EXCITED to buy from you!

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co 

Ever created a lead magnet you thought was pure gold, only for totally random people to sign up? Don't worry, lovely - you're about to discover the Goldilocks secret to lead magnets that are juuust right!

In this episode of The Client Cure, we're diving into the art of creating lead magnets that make your Meta ads irresistible. You'll learn:

• Why your Instagram-approved freebie might be falling flat with cold audiences (and how to fix it!)
• The 3 golden questions to ask before creating any lead magnet
• How to position yourself as the go-to expert from the very first interaction
• The secret sauce to crafting lead magnets that convert strangers into superfans

Plus, I'm sharing my tried-and-tested strategies for creating freebies that'll have your ideal clients clicking 'subscribe' faster than you can say 'email list'!

Ready to turn your lead magnet from 'meh' to magnetic? Let's make some lead generation magic!

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to use ads to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get ‘The Client Cure’ 5 essential steps in creating ads that attract people EXCITED to buy from you!

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co 

Are you ready to supercharge your business with ads that actually get you clients?

Whether you're an ads newbie, you've had a go before with mixed results or you're running ads but are ready for even better results, I'm here to tell you that outrageously good results are within your reach.

To celebrate the new series of Lionhearted CEO, this is the first of a 5 part mini series called The Client Cure.

In this episode, I'm spilling the tea on how to create an ad strategy that's rooted in connection and guaranteed to attract your dream clients.

• Discover why overcomplicating your ads is costing you clients (and cash!)
• Learn the Superfan System that'll turn scrollers into loyal customers
• Master the art of creating ads that connect, not just sell
• Find out how to build a scalable ad strategy, even with a small budget

Ready to transform your business with ads that actually connect? Hit play now and let's get started on your journey to effective ads!

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co 

As the holiday season approaches, so many of my clients are starting to ask the same question: Should I be running ads over Christmas? And even more than that - what's my marketing/sales strategy in December to balance the desire the hibernate and slow down vs keep sales coming in and start January without a big dip in income. So in today's episode, we're diving into this seasonal dilemma and breaking it down into actionable strategies.

1. Why you need to break it down in to 3 distinct time periods.

• Optimizing Your Ads: Discover strategies to tweak your existing ads, lead magnets, or messaging to align with the holiday spirit.
• Tracking Performance: Keep an eye on key metrics like the cost per lead and the cost to reach 1,000 people (CPM). Learn when it's smart to pause ads and reallocate your budget for January.
• Surviving the Social Slowdown: Find out how to maintain a strong online presence when you'd rather be spending time with loved ones.
• During Christmas:
• Ads on Christmas Day: Should you be running ads on the big day itself? We share insights on this decision, emphasizing the potential benefits of staying active during this time when many people are glued to their phones.
• Golden Opportunities: Discover why the period between Christmas and New Year can offer some of the best lead costs and opportunities for audience growth and engagement.
• After Christmas:
• Navigating January: January can be a mixed bag. Understand why costs may remain high in the early New Year, especially for e-commerce businesses with January sales. Learn why this time can also be your best month for lead generation.
• Staying Relevant: Just like September, when everyone is launching, the key to success is keeping your message on point, being specific, and staying relevant to the time of year.

So, if you've been pondering whether to deck the halls with ads this holiday season, this episode is your ultimate guide to making informed decisions and leveraging effective advertising strategies during this festive period. Tune in now!

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or

Are you pouring money into Facebook ads and wondering if they're actually doing anything for your business? In this episode, we're diving deep into the world of ad metrics and the difference between what you see on the dashboard, an the actual business impact!

Here's what we're unpacking:

• The 5 key metrics in your Facebook ads dashboard you should be watching like a hawk
• Why a low cost per lead isn't always cause for celebration (and when it might be a red flag!)
• How to tell if your ads are attracting your dream clients or just tyre-kickers
• The often-overlooked business metrics that reveal your ads' true impact

You'll learn how to look beyond the flashy numbers in your ads dashboard and gauge whether your ads are genuinely moving the needle in your business.

Whether you're a total newbie to Facebook ads or looking to fine-tune your strategy, this episode will give you the confidence to assess your ad performance like a pro.

Ready to stop second-guessing your ad spend and start measuring what really matters?

Grab your favourite biscuits, and let's dive in!

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co

Love it or hate it, Black Friday is here to stay. As small businesses we have to decide if creating a Black Friday offer aligns with our services, values and marketing strategy. In this episode I walk you through I help clients make the decision to do an offer and the strategy I use to create Facebook Ads that generate BIG sales.

• The 3 questions I ask when I kick off conversations about Black Friday with my clients
• What to do if you're NOT doing a Black Friday offer
• Should you run Facebook ads for a Black Friday offer if you've never run them before?
• Steal my Facebook Ads strategy for Black Friday including the type of campaigns to run, audiences to target, images to use and numbers you need to be tracking
• The key to prepping my client Facebook ad accounts, including a behind the scenes look at one of my clients results
• My own Black Fri offer and an one-off way to work with me in 2024!

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co 

If you currently rely on organic social media to grow your business, and you feel like you are struggling to reach new people or it takes people a long time from when they find you to becoming a client, you might have fallen in to the 'warm audience trap'. It's an easy trap to slip in to (I've definitely been there!) but it can be easily fixed with some intentional action!

In this episode I share the 3 strategies I use to help clients move out of the warm audience trap (and prevent them from slipping back in!).

• What is the warm audience trap and how do you know if you've fallen in to it?
• Why most people fall in to it without realising until it's starting to impact their business.
• 3 strategies to use to move out of the the warm audience trap (for good!)

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co 

Your messaging is about so much more than what you post on Instagram. Creating content that attracts clients, builds trust and feels uniquely you is becoming more and more important to stand out and build a sustainable business - especially is you have an evergreen course that relies on your messaging rather than launch tactics.

This week I'm speaking to Rachel Pearson about attraction marketing and how to make your content stand out in a sea of generic messaging. I worked with Rachel over the summer and her approach totally blew my mind so I am thrilled to have her on the podcast to share her expertise and insight.

• The shift in buyers expectations since the pandemic and why this has shifted
• Your personality and values are key to building trust but how do you communicate that in your messaging?
• Why your messaging is so much more than your Instagram posts and how you can bring that to life
• One key action you can do today that will make your content more effective.
• Why your Q4 messaging is going to impact getting clients in Q1 and what you need to be doing right now.

Rachel is a Business & Marketing coach who’s on a mission to help impact-driven women to create success on your terms.

She helps her clients with authority positioning, messaging and aligned strategies so that they attract high-calibre clients on repeat, grow to those consistent high income months and create a business they’re excited to wake up to!

Rachel has 10+ years of experience in luxury marketing, including launching a airline (during the pandemic!). She’s also the Brand columnist for ‘Expert Profiles’ Business magazine.

Email: rachel@iamrachelpearson.com

Website: www.iamrachelpearson.com

Insta link: @rachelpearson.co

LinkedIn: iamrachelpearson

High ticket offer checklist - This in-depth guide gives you the steps to elevate your offer today. Plus, Rachel spills the insider knowledge and sharing the strategic pillars that enable her clients (and her) to sustainably attract high-level clients time after time. Dive in here: highticketoffer.iamrachelpearson.com

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence...

The online world is changing, and the way we operate and market our businesses is changing too! If you feel like you're caught up in the launch cycle, and rely heavily on methods that worked wonders a few years ago, but result in crickets now...listen up!

I'm going to be sharing insider info on how your marketing, both organic and paid, needs to change to respond to this shift. And how to make sure Evergreen actually works for you and your business. (And isn't just an automated version of your live launch method!)

Join me to find out how can we make sure you have genuinely engaged leads, discovering you AND buying, on repeat, reliably.

• Why it's so important to adapt to the changes in buyer behaviour we've seen over the past few years, without panicking and feeling like you're just throwing spaghetti at the wall!
• The inside scoop on Evergreen marketing that works, and Evergreen marketing that DOESN'T!
• How to escape exhaustion in your business and build a system that works for you, even when you're not there to turn the cogs
• How to design customer journeys that actually convert and allow your audience to build a relationship with you, not just feel bombarded by emails!
• Get the low-down on the model that I use with my clients to drive leads while building genuine connection and trust

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co 

Ever felt embarrassed to share your website link? Or noticed a disconnect between your social media presence and your website? Tune into this week's episode, as Website Designer Hannah joins me to discuss the power of creating unique and playful websites!

Whether you have a product or service-based business, having a future-focused design that shows personality and connects with your customers, is key. So, is now the right time for you to be revamping or relaunching your site!? Join me as I unlock the secrets to creating a space that compliments your social media efforts and successfully captures and converts paying customers.

• The importance of customer conversion and how to create joyful journeys that lead to seamless sales.
• The essential role copywriting and cohesive branding plays in your web design project.
• The key questions to answer on your website so your ideal clients feel confident you're the one for them.
• To price or not to price? Hannah answers the most common questions business owners struggle with when trying to DIY a web upgrade!
• Plus, Hannah's top tips for making sure your website reflects the ever-evolving nature of your business, so you're set up to scale.

Hannah is a web designer who helps creative entrepreneurs with warm hearts and contagious laughs, extend their larger-than-life personalities onto websites that are as unique as they are. Based in sunny Brighton, she specialises in Squarespace and Shopify and is known for her playful, and colourful designs that excite and engage their audiences.

Download her free checklist and fillable worksheet! Plus get a free example homepage wireframe - showing you exactly how to make your site pop!  https://www.shinyhappy.digital/lionhearted

To find out how Hannah can help you improve your existing website, you can find out about her Happify Your Website package here: https://shinyhappy.digital/happify

hannah@shinyhappy.digital

https://shinyhappy.digital

https://www.instagram.com/shinyhappy.digital/

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! 

If you follow me on Instagram, you might have seen that I went on a business retreat. I've had so many questions from people wanting to know what it was really like, I thought I'd do a podcast episode to spill the beans and give you a behind the scenes insight in to what it was really like.

Whether you want to go on a retreat, or if you are going to run one (or you're just interested!), this episode covers:

• Why I chose this Retreat (and how much it cost 😉)
• What I'll be looking for next time I book a Retreat.
• What exactly we did (work and fun!) - and why having two coaches was such a bonus.
• The 3 things I learnt from the Retreat that I'm trying to bring to my life now I'm home

LINKS:

Sam (Systems) - https://www.instagram.com/samwhizzz/

Coaches who ran the retreat:

Bec: https://www.instagram.com/_rebeccahaydon_/

Jen: https://www.instagram.com/jenniferolsson.co/

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co 

Creating a brand is about so much more than colours and logos. It's about creating something that feels authentic and true to who you are. It's about making your brand an extension of your personality, your core values, and deeply connects with your audience.

• Sophie's experience of working with Kayleigh including the process they followed and the impact it had on her business
• The importance of creating a personality-led brand that aligns with you and your values
• How important it is to develop a confident brand when transitioning from freelancer or side hustler to a CEO, and the critical role it can play in your mindset and business growth
• The unconventional questions Kayleigh uses to dig to the root of your personality, story and brand mission
• Why bringing your brand to life, and using it consistently, can release time and headspace every single day

Kayleigh is an independent brand specialist and design guru, on a mission to help go-getting female founders create personality filled brands and thriving businesses

From game-changing workshops to bespoke design packages and VIP days, Kayleigh works her magic to help her clients level up their branding game with confidence. She's all about creating powerful, personality-led brands that are aligned with her clients' core values and vision in mind.

Email: kayleigh@lloyd-creative.co.uk

Website: kayleigh@lloyd-creative.co.uk

Insta link: https://www.instagram.com/klloydcreative/

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co 

For me, growing a team (or 'outsourcing') has been one of the trickiest parts of growing my business. I've struggled to find guidance or insight in to how other people have done it and so have done a lot of trial and error to understand the type of support that I, and my business, need. With the aim of having more open conversations about growing a team and sharing what I've learnt so far, in this episode I share the mistakes I've made and the light bulb moments that have helped me start to get it right!

• You know you need help in your business - is the first person you need a VA?
• Working out what to do if the support you're getting doesn't make your life easier
• How to know when you need specialist help vs generalist help
• Stop trying to be 'well rounded' and lean in to the things you love - the 'star' analogy that changed my entire approach.
• Finding the right people to work with and the questions you need to ask.
• The one piece of advice I'd give everyone growing a team (or wanting to!).

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co 

As a 'CEO with a cycle' I definitely notice that my hormones impact how I work, what I want to work on and the mindset I show up for myself and my business. Ever since 2017 when I started tracking my cycle in a bid to get pregnant, I've been interested and aware of my cycle, but honestly, I've never quite worked out how to create a business or life that changes in relation to which phase I'm in.

But in an effort to avoid the burnout cycle and to feel like I have the time and energy freedom to rest when my body is telling me to (rather than just pushing through!) it's something I've been interested in taking more seriously.

In this episode with Jacqueline Renee - a 'cycle sync coach' and founder of Menstrual Mogul, joins me to talk through the basics of the menstrual cycle and discuss all my questions about how it works in reality and how to integrate it in your life, without it becoming another thing on your to-do list!

• Back to basics - the 4 phases of your cycle & your business superpowers in each one - and what to avoid!
• How do you juggle the needs or demands of your clients/business/life/kids etc with honouring the phase of your cycle you're in?
• Why do I feel more imposter syndrome & doubts with PMT? How your mindset can be influenced by your cycle phase.
• What if you don't have a predictable cycle or are on birth control?
• What is a first step to take if you want to start using your cycle to influence how your run your business or life?

Jacqueline is a Cycle Sync coach for female entrepreneurs and not your average women. As a 10 year vet in the online space she realized the secret to building a sustainable business and avoiding burn out is by prioritizing our hormones and making our cycle the main character. Jacqueline prides herself on educating women in a way that never makes them feel like they are in a classroom or doctors office so that the information can trickle down to all generations of females!

Email: Menstrualmogul@gmail.com

Website; www.menstrualmogul.com

Insta link: https://www.instagram.com/menstrualmogul/

Tiktok @menstrualmogul

Podcast: https://www.menstrualmogul.com/podcast

Fix your period - https://www.amazon.co.uk/Fix-Your-Period-Bloating-Moodiness/dp/0062937324

Stardust app - https://stardust.app/

Nuna app - https://www.nuna.ai/

28 app - https://28.co/

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical...

Ever pondered whether you should add a low-ticket offer to your customer journey but not quite sure if it's more effort than it's worth, if it will attract the right people, or even just how to get it running so it sells without much input from you?

This week, we're diving straight into that very topic— low ticket offers, using ads to sell them and whether it's a brilliant idea or best avoided for your business.

• Understanding Low-Ticket Offers: What exactly is a low-ticket offer, how it fits into your sales strategy, and why it could be a profitable addition to your business model.
• Strategies to Sell Low-Ticket Offers: 3 methods to sell low-ticket offers, including organically, using a Self Liquidating Ads Funnel (or SLO) and using the offer as part of a Lead Gen ad funnel - and the pro's & cons of each.
• What Influences the Success of a Low-Ticket offer Funnel: The key factors that can make or break the success of your low-ticket offer funnel, such as pricing strategies, offer & sales page testing as well as messaging, especially if you have fallen in to the 'warm audience trap'.
• Common Mistakes to Avoid: The common pitfalls and errors clients often encounter when trying to sell low-ticket offers, and how to avoid them.

So, if you've been mulling over the idea of low-ticket offers, consider this your friendly nudge to give this episode a listen.

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co 

Are you ready to sprinkle some magic on your business with a low-cost offer that your audience will gobble up faster than the last biscuit in the tin? In this episode, we're diving into the delicious world of low-cost offers that pack a serious punch!

Here's what I'm sharing:

• What exactly is a 'low-cost' offer (and why £7, £9, and £27 are your new lucky numbers)
• The crucial difference between 'low-cost' and 'low-value' (and how to avoid this common pitfall)
• Where to find inspiration for your next irresistible offer (hint: it's not just about what you think they need!)
• My recipe for creating a customer journey that sells your offer on autopilot

You'll learn how to whip up a low-cost offer that's as tempting as a freshly baked scone and as valuable as your gran's secret recipe. Whether you're just starting out or looking to add some extra flavour to your existing menu of services, this episode will give you the confidence to create offers that fly off the shelves.

Ready to turn your low-cost offer from bland to grand? Pop the kettle on, grab your favourite biscuits, and let's get cooking!

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co

It's time for a behind the scenes episode! Since I re-branded & relaunched my business back in June, there have been a lot of changes behind the scenes and I know that sometimes, hearing what other people are testing, experiencing and struggling with is just as useful as a new 'strategy' - so I wanted to share it with you!

• The 'post-launch' burnout which was a big lightbulb moment (or painful learning curve depending on your viewpoint!)
• What stripping back to the bare minimum taught me and how I'm making changes to stop doing the things I was able to drop
• The 5 things I've changed in the last 3 months including:
• outsourcing Instagram & working on my messaging with Rachel Pearson
• testing new lead magnets using Ads & using my £15/day Facebook Ad funnel
• looking at my boundaries with clients
• evolving my email sequences to stop the reliance on Instagram
• batching the podcast to stop my resenting the time it takes
• 2 things I'm focusing on having in place before Xmas to truly move towards more time & energy freedom

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co 

My own personal experience, and that of so many of my clients, is that starting, building and running a business and navigating motherhood are so intertwined. It's both the reason we want the flexibility and also the biggest challenge to achieving a version of success that makes it all worthwhile.

Suzy Olivier is committed to rewriting the narrative around what it takes to achieve success as a mother, so you can design your life and business to experience genuine success on every level - which meant she was the perfect person to have on the podcast to discuss this topic.

• Breaking the 'I'll take any money' mindset that often comes with starting a business when there's a baby in the house.
• The emotional weight of treating your business like it's another child—and how to mentally separate the two.
• How to roll with life's curveballs—like another little one on the way or a big move—while still keeping your business afloat.
• The non-negotiable role of boundaries and why we both admit to skirting them occasionally. 😅
• Identifying what tasks suck the joy out of you, and outsourcing them—be it in your home or your business.
• Scaling beyond £5k months without hitting burnout. 🚀

Suzy is a certified business coach, serial entrepreneur of over 16 years, military wife, and mother of 3. She combines all that lived in first-hand experience and expertise with her unrelenting optimism and overwhelming passion to help women realise their amazing potential and build the business & life of their dreams and genuinely enjoy the process without sacrificing time with their precious family.

If you want to find out more about Suzy, Instagram is the best place to find her https://www.instagram.com/mothersofenterprise/

If you'd like to book a free call with Suzy: https://academy.mothersofenterprise.com/time-money-call

Website: https://www.mothersofenterprise.com/

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or

In today's episode, we're diving deep into the common misconceptions about email lists and the reality of how to truly convert subscribers into clients. If you've ever felt that despite growing your email list, you're not seeing a steady stream of clients, this episode is for you.

1. The Myth of the 'Steady Stream'

• The misconception about committing to email list growth equating to a consistent client influx.
• The pitfalls of solely relying on ad campaigns and regular emails.

2. Three Pillars of Email Conversion Success:

• Maximising the Impact: Learn how to get the most out of every resource and piece of content you produce. Remember Episode 5? We're building on that!
• The importance of downloading rates and creating engagement from the start.
• Curating a Personal Journey: Discover how to make your subscribers feel connected, known, and valued.
• The overlooked treasure of welcome sequences and their potential impact.
• Decreasing the Conversion Time: Accelerate the journey from subscriber to client. Are you utilizing segmentation?
• The transformative power of segmenting and focusing on active subscribers.

3. Real-life Case Studies:

• How tweaking email sequences can drastically improve engagement rates.
• Harnessing the power of podcasts and integrating them into the subscriber's journey.

4. Practical Action Steps:

• How to keep your email content fresh, relevant, and targeted.
• Strategies for segmenting your audience and providing exclusive opportunities.

• Episode 5: Creating a Lead Magnet that Attracts Ideal Clients

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co 

I asked Hannah to be on the podcast because I spent a day with her back in April and the work we did on my strengths and how they influence the way I run my business has had a big impact on decisions I've made since, including stopping my successful group programme.

Hannah is a 'Strengths based coach' and uses the Clifton Strengths test to inform the way she works with clients. You don't need to have done (or even heard of!) the test to get a lot from the episode.

• What is the Clifton Strengths test and why is it different to other tests?
• How your strengths can have a 'shadow side' and the impact this can have
• Examples from our own profiles, including the reasons I restarted the podcast, why I 'failed' at having a VA for so long and how Hannah's people pleasing was the key to consistency.
• How understanding my strengths has shaped recent decisions I've made to grow my business
• The impact of not using your strengths on your business and your health.

Hannah Miller is a proud teacher by trade and she's been involved in leading three start-ups, including her current business. She is what you call a “Strengths-Based Coach” which is NOTHING to do with weightlifting and everything to do with personality and preferences. She has been trained to give her clients the tools to really get to know themselves, what they do best, what their contribution is, essentially, what their STRENGTHS are so that they are armed to make the right decisions and build a life that works for them.

Website: hellosidekick.co

Insta: @hellohannahmiller

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co 

The summer holidays and how to navigate the change in routine, kids at home, more people away and the inevitable (or perhaps not!) dip in income has been a hot topic of conversation for Sophie with her friends, in her mastermind, with her coach and for clients for the past few months. In this episode, she opens up those important conversations and how they have shaped the way she looks at the summer and the impact on her business, and life.

• Current situ - where Sophie is at with the summer holidays at the moment
• How seasons of life and business impact summer holiday decisions
• Triggering conversations and judgement
• Ideas on structuring your business around the summer holidays
• 'Will I regret working?' vs 'I don't want to spend 7 days a week with my kids'
• Reviewing & planning for next year (already!)

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co 

🌟 Ready to uncover the mindset shifts that can skyrocket your business growth? 🌟

In this episode of LionHearted Marketing, Sophie teams up with her mindset and strategy coach, Rebecca 'Bec' Haydon, to dissect the entangled world of money mindset, feeling safe in your business, and the hurdles that keep you stuck from reaching your next financial level - at any level.

💡 Money Mindset: How your money mindset could be impacting your business? We particularly focus on feeling comfortable but you're not seeing the growth you want. Plus, Bec shares an exercise to do to identify where your money mindset beliefs come from and how to let them go.

💡 Trust, safety & comfort: What does 'feeling safe' in your business feel like? How do you learn to trust yourself and your decisions? How to create 'energetic minimums' to allow yourself to hold more money.

💡 Strategy and Mindset: They go hand in hand and as we grow, we can focus on new strategies but not up level our mindset. We talk about what that feels like and how to move through the discomfort and make the next level 'normal'.

💡 Bec's business growth: Bec shares how she has grown her £20k+/m business primarily using Instagram. She has recently launched a membership and talks about how that has prompted her to look at her strategies and it starting to use Facebook ads.

💡 Top 3 Takeaways: Sophie shares the three pivotal lessons she's learned from Bec that have impacted her business growth.

🔥 Whether you're feeling stuck or striving to reach a new financial milestone, this episode is jam-packed with transformative insights and actionable advice.

Rebecca is a Mindset Coach and Business Mentor, with a Masters in Hypnotherapy and NLP & Keynote Speaking. She guides her clients to rewire their subconscious thoughts and create powerful behavioural changes so that they can reach their most mind blowing visions and goals.

Her real passion, specialisation and focus is helping ambitious female entrepreneurs grow their business to multiple 5-figure months with so much ease, unlocking their highest level performance, build massive self-trust and step into the identity of the woman who is living a life full of experiences with regular travel and running a business that actually feels sustainable and safe.

Website: www.rebeccahaydon.com

Insta link: @_rebeccahaydon_

Podcast : https://pod.link/1500633637

CEI Quiz :

Find out what YOUR unique profile is so that you can operate your business based on you. https://www.rebeccahaydon.com/cei-quiz-sign-up

Membership :

The exclusive monthly membership for high-achieving entrepreneurs ready to achieve success and unlock their business growth through mindset work and hypnotherapy: https://www.rebeccahaydon.com/higher-self-society

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free...

In today's show, we're diving deep into the world of lead magnets and uncovering the leaks that might be hindering your success. Join Sophie as she explores three crucial leaks and how to fix them to supercharge your marketing strategy.

💧 Leak 1: Crafting the Perfect Message Sophie shares her expert insights on tailoring your lead magnet messaging to attract your ideal clients when using Facebook and Instagram (Meta) ads. Learn how to avoid the common mistake of having a vague lead magnet that doesn't resonate with your target audience.

💧 Leak 2: Going Beyond the List Having ideal clients on your email list is just the beginning. Discover powerful strategies to increase the likelihood of lead magnet downloads and create a warm welcome sequence that brings them into your world and provides valuable data about their interests.

💧 Leak 3: Testing and Next Level Strategies Before diving into advanced tactics like using Meta ads for Masterclasses and low-ticket courses, it's essential to organically test your approach. Sophie reveals the strategy to ensure you don't leak money and set yourself up for success.

Don't miss this opportunity to plug the leaks in your lead magnet journey and take your marketing to the next level. 🦁

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co 

Former BBC news correspondent and author turned Storytelling and messaging mentor Colette McBeth joins Sophie in this episode all about how to effectively use storytelling to connect and convert clients in a way that feels easy, aligned and empowering.

Here's what you can expect from this episode:

💡 Discover why storytelling is essential for building connection and engaging your audience. 

💡 Uncover the power of your own story and how to incorporate it into your messaging. 

💡 Learn how to craft relatable stories that resonate with your ideal clients that are 'brain friendly' and so much easier than content pillars. 

💡 Find out how to make your offers and services more desirable through storytelling.

Plus, we talk about: 

🦁 Ads vs organic - do you need both?

🦁 Behind the scenes: How Colette has used ads to grow her business (inc when she thought she'd lost £5k!).

🦁 Where to start if you want to use the power of stories in your business

Colette McBeth is the trusted storytelling and messaging mentor to 100s of women who want to reach more people, more powerfully without ever pretending to be someone they're not.

She's also the author of 4 thrillers that have been published all over the world and she spent 10 years as a BBC TV news and political correspondent.

Facebook Group: https://www.facebook.com/groups/bigvisibilitylounge

Instagram: www.instagram.com/colettemcbethstorytelling

Core story blueprint: https://colette-mcbeth.mykajabi.com/the-story-club

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co 

Ready to uncover the secrets of creating joyful, repeatable customer journeys that consistently convert new clients? Well, you're in for a treat!

In this week's episode, we're diving deep into the power of customer journeys and the practical strategies you can implement to take your marketing, and business, to the next level.

🔎 Gain Clarity: Discover how to analyze your existing marketing and identify the gaps and missed opportunities in your customer journey.

🚀 Small Changes, Big Impact: Learn how making relatively small adjustments can have a significant long-term effect on your business growth.

💡 Flip the Funnel: Explore a fresh perspective on your marketing funnel and see how viewing it as a customer journey can revolutionize your approach.

💌 The Art of Connection: Understand the importance of nurturing your leads and building meaningful connections at every step of the customer journey.

📈 Predictability & Reliability: Find out how data, automations, and Facebook ads can make your customer journey more predictable, enjoyable, and ultimately, more successful.

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co 

I love recording episodes with people I have worked with and if you've listened to episode 1, you'll know that working with Gemma has had a big impact on my business over the last year.

Gemma is an expert in helping service providers create world class group programmes and enrol into them month on month (aka 'evergreen) so they can scale their business, without burning out.

In this episode I really wanted to explore the key elements moving from working with clients 1:1 to creating a successful evergreen group programme.

We cover:

• Is a group programme right for you?
• The number 1 thing you need to do if you want to successfully grow a group programme
• Gemma's experience of using Ads to grow her business, including her Ad costs for an online event where she made £50k
• The impact my group programme, Bloom, has had on my business as well as why I'm pausing it.

This episode is for you if you have been pondering whether you should be starting a group programme, have already got one and are struggling to get clients signed up or get them the results you know are possible or even if you have a lower priced membership or currently run a launch model and are struggling with the burnout of endless launches!

Gemma is an expert in helping service-providers transition from a fully-booked 1-1 service into a group programme they can enrol into month on month without launching.

As a former teacher, Gemma geeks out on curriculum design and helps her clients design world-class learner experiences so they can get results, without all the 1-1 time.

With her strong background in email marketing and sales without launching, Gemma’s approach to marketing is relationship-focussed so you can make money without any of the manipulative ‘buy now’ pressure.

If you want to find out more about Gemma, the best place is:

In her Facebook group: Gemma Gilbert’s Scaling With Group Programmes (prev. Mummy's Got Clients)

Or download her free guide: How To Fill Your High-Ticket Group Programme Without Launching

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on 

Are you feeling the summer slump in your business? Worried about keeping those sales flowing while you're busy juggling work and family time? In this episode, I'm sharing my cheeky little challenge that's keeping me focused (and my bank account happy) during the school holidays.

Here's what we're chatting about today:

- The accidental holiday sales boost that sparked my 42 in 42 challenge

- A sneak peek into my business model (because who doesn't love a bit of behind-the-scenes gossip?)

- How to leverage what you've already got to keep those sales rolling in

- My secret weapon for hitting sales goals without chaining yourself to your desk

- Why I'm already plotting to take all of December off (yes, really!)

You'll learn how to approach your summer strategy like a true Lionhearted CEO, mixing the right elements to create a business that works for you, not the other way around. Whether you're a seasoned pro or just dipping your toes into the world of passive income, this episode will give you the confidence to create a summer sales plan that's both delicious and profitable.

Ready to turn your summer from fizzle to sizzle? Grab your sun hat, pour yourself a cool drink, and let's dive in!

Keep your eyes peeled for my upcoming mastermind launch in September:

To get secret bonuses, join the waitlist here: https://sophiegriffiths.co/mastermind-waitlist

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co

This is an episode with me, Sophie, spilling the beans on the 3 big moves I've made in my business in the 3 months since I last released an episode.

The last few months have been a time of big change, personally and in my business, and I can't wait to share some of what's been going on.

Big Move 1: Rebrand my entire business (including business name!). How did it come about? Why couldn't I just evolve the previous brand? Who has helped me?

Big Move 2: Big changes to my services. Stopping my very successful group programme (Bloom). Being guided my client requests. Overhauling my services just 1 week before relaunching my new website.

Big Move 3: Investing in support (big time!). What I've invested in. What I'd invest in again - and what I wouldn't. My plan for the next 6 months.

Join me every Tuesday for more LionHearted marketing to help you navigate those big moves, stay focused on your goals and ultimately, take your business to the next level.

Previous podcast episode talking through my tricky 2022, an ADHD diagnosis and how I rebuilt my business from scratch - Episode Details

For my rebrand I've worked with, and highly recommend:

Graphic Designer: Kayleigh Lloyd - lloydcreative.co.uk

Website Designer: Hannah - shinyhappy.digital

Website Copywriter: Sarah Ellis - sarahelliswrites.co.uk

Hester Barnes Brand Photograher: hesterbarnesphotography.com

Dubsado: Toyah Wilcox: thebusinessbean.com

The coaches that have made a huge difference to my business are:

Mindset Coach: Bec Haydon - rebeccahaydon.com

Evergreen Programme Coach: Gemma Gilbert - gemmagilbert.com

Messaging & Storytelling Coach: Colette McBeth

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast...

In the 3rd and final episode of the Branding mini series, Helen and I talk about visual branding. This isn’t an episode that is going to tell you how to create a great social media graphic or what fonts to use. This is much more about how we convey our brand to potential clients, from messaging and the language we use to the feel our brand invokes when people look at our social media and website.

If you’ve always ‘made do’ with a simple logo, brand colours and some social media templates, but it’s starting to feel a bit disconnected and like it doesn’t represent your business, or you spend hours on Canva trying to make things ‘work’ and want to develop a more cohesive brand look and voice - this episode is for you!

• Why branding is more than a font, colours and a logo (and what is really needs to include)
• When to invest in support with branding (and not to)
• The issue with using Canva for your branding
• How having a clear brand can decrease your mental load and increase your sales
• The ways your brand can attract dream clients (and repel ‘less than ideal’ clients!)

Domestika course: Click here

Instagram: @mum_folk

Website: Mumfolk.com

Helen is a Brand Strategist, Creative Director and Founder of Mumfolk Studio - a Branding Agency for mums with creative, fashion & lifestyle businesses looking to stand out and make an impact. She’s designed for brands such as Whistles, The Bodyshop & Nobody’s Child before setting up her own studio in 2017 after having her first child. She helps mums in business gain brand clarity, magnetise the right clients and customers and build brand momentum. She’s also a Coach & Mentor for Brand Designers and featured Instructor & course collaborator for global teaching platform Domestika.

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or

The second in our 3-part branding series, this episode delves in to personal brands with Rachel Pearson. Whether you think you do or not, you have probably created a personal brand whilst growing your business and this episode is all about being more intentional about how you develop and use it to grow your business.

We’re not talking about becoming an Influencer. We’re not talking about having to share every detail of your life - in fact we actually talk about sharing less but it having more impact. It’s a great episode to think about your business as a whole and how your personal brand is infused in to every element (so you may as well make it intentional!)

• What is a personal brand and do all businesses need one?
• 3 ways to start using your personal brand in your business (especially your marketing)
• Why Sophie has really bright colours for her branding (hint: it’s relate to personal brand!)
• How you interact with your clients or your customer service policy is linked to your personal brand
• How to get clear on your personal brand and using it in your business.

Website: https://iamrachelpearson.com

Instagram: @rachelpearson.co

LinkedIn: Rachel Pearson

Rachel is an ex luxury marketing executive, agency owner and now accredited Business coach and mentor. 

Having launched multiple brands from conception to market in her 15-year career (hands down her best project so far has been launching a luxury airline with the team behind UBER…in a pandemic.), she knows that the quickest way to growth and fulfillment in business is by staying true to your values and yourself. 

Rachel passionately believes that there’s no ‘right’ way to build your business and works with women who are ready to do things their own way.  

She now focuses on helping coaches, consultants and service providers to stand out online with authority positioning, messaging and aligned sales so that they can attract high-value clients and sustainably grow their business.

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got...

In the first in a 3-part branding series, I speak to Vicki Knights about branding photoshoots and how you can make the most of them - even if you haven’t had a professional photo taken since your wedding day!

Vicki is a brilliant guest and we talk about common concerns and questions about branding photoshoots (including what to do if you’re worried about a double chin like I was!) as well as the beliefs and fears lots of us have about being visible in our business and how that can hold you back (and what to do it about!).

• Why you need to show your face in your business (yes, even if you have a product business)
• How to overcome your concerns/ fears about the shoot
• Being more visible in our business and how professional photos can help
• Finding the right branding photographer for you
• How to prepare for a branding shoot
• What to do with your photos once you have them

Free guide: 8 ways to get visible in your business with confidence

Instagram: @vickiknights.branding

Website: vickiknights.co.uk

Vicki Knights is a visibility strategist and one of the UK's leading branding photographers. With well over a decade of experience, she has helped hundreds of entrepreneurs to show up with confidence with her magnetic brand photography, 121 training and her Visibility Retreat. Her work has been featured in publications around the world including Vanity Fair, Cosmopolitan, Forbes, The Telegraph and The Guardian.

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co Email me here: hello@sophiegriffiths.co

This episode is a really honest chat between Ceri and Sophie about making money, feeling successful and how motherhood and our identity is wrapped up in it all. We talk about hustle culture, the impact of taking on other peoples goals (and not even realising it!), the push and pull of motherhood and running a business and how we have both been impacted by our corporate jobs when looking at how much we ‘should’ be earning.

• Redefining what success looks like - and why that’s not always easy to do
• Fighting against or succumbing to seasonality of business and your life
• Guilt around not wanting to push harder in your business vs guilt for wanting to push harder and not having the time/space to do it
• The importance of fact checking what you see on social media and your own business

Ceri left a 12 year career in business development to embark on two big roles. Becoming a mother & launching a business. 

A serial entrepreneur Ceri has started, scaled, raised investment and taken a business to sale.

Her experiences as a female founder led her to launch a non-profit business accelerator that helps more mums to start and grow a business. 

She coaches female founders to find ways to earn consistently in their businesses and regularly consults, creating strategy for corporate clients.

Ceri has been featured in Grazia, Stylist, BBC News, BBC Radio 4 & Channel 5. Last year she was named one of the top 100 social entrepreneurs worldwide by Pioneers Post.

All info about Ceri and her projects can be found here https://cerigillettcoaching.com 

And you can follow Ceri here: @cerigilletcoaching

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co 

Managing my finances as a small business was a big adjustment for me both practically (saving for my tax!) and mentally (you mean the price I charge isn’t the money I actually make?!). I had SO many questions when I started and couldn’t find anywhere to tell me exactly what to do, step by step. So in this episode that is what Anastasia and I try to do. We’ve gone back to basics and talk about all the really important things you need to know about your finances, especially in those first few years.

• We answer common questions like:
• Do I need a business bank account?
• Is a spreadsheet ok or do I need software like Xero? 
• What is the difference between bookkeeping and accounting?
• When do I need to invest in a bookkeeper or accountant?
• We also cover:
• Why is it important to know your business numbers, especially with the current climate,
• A simple system for receipts 
• What are tax-deductible expenses (and what aren’t!)
• When should you be a sole trader vs a limited company (and what impact that has on you and your business)
• Using Profit first to structure your finances

NOTE: This podcast was recorded in Summer 2022 and some of the specific tax thresholds or other information may have changed since the recording. We’d always advise you get specific advice about your financial situation from an accountant at the point you need it.

Get the ‘5 step method to get you in control of your business finances’

Profit first book - Click here

Website: www.hummingbird-finance.co.uk

Instagram: @hummingbird_finance

Anastasia is an ICAEW chartered accountant with over 8 year’s experience in the finance industry. After working her way up, the corporate ladder she left to start Hummingbi rd Finance with the aim of helping small female-led businesses with accounting and boo kkeeping so they could focus more on what they do best to grow and achieve success. Anastasia’s core values are approachability, trust, communication, and enthusiasm. Sh e’s super passionate about helping women entrepreneurs feel empowered about their fina nces at whatever stage of business they are in. Outside of finance, you’ll find Anastasia relaxing in the evenings with a glass of win e, watching the sunset or a trashy Netflix series. She also loves to travel the world but nothing will feel more like home to her than walks in the Devon countryside with h er dog Tucker!

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! 

If a potential customer landed directly on a product page on your website without going through the home page or collection page - would they understand your whole brand as well as see the specific product? In this episode we are focusing on really practical tips for ecommerce businesses looking to improve their conversion rate and make their product pages work a lot harder for them. 

Note: If you don’t have a Shopify website, this episode is still packed full of tips and suggestions about how to create a page customers will want to buy from so it’s still worth a listen. 

What is Shopify 2.0 and do I really need to switch to it? 

Why are product pages so important?  

What should I be including on a Product page?

How can I update my product pages to boost sales at key points in the year?

Judge Me app for reviews on Shopify: https://judge.me/

Website: www.theecommerceassistant.com

Social media links: www.instagram.com/theecommerceassistant

Sign up to hear about online courses launching Spring 2023: Sign up 

Get help from Elle: Book a call

Elle founded The Ecommerce Assistant to help busy brand owners make more sales online, by teaching them how to use Shopify + Klaviyo to their full potential.

Having spent over 11 years working in ecommerce, within small and big brands, her superpower is showing independent businesses how to get the most out of their online shop and to maximise their ecommerce sales. She offers a mixture of consultancy, training and done-for-you services to help more people have a successful online store.

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on 

If you are fed up with the Instagram algorithm or are looking for new ways to bring new customers into your world, this episode about Pinterest is for you! Sophie chats to Faye Strange, Pinterest expert, about why everyone is talking about Pinterest and how it can help small businesses get in front of their ideal audience (without any dancing!). 

• What is Pinterest and what are the concepts I need to get my head around?
• What content do you need for Pinterest  and how much do you need to be creating? 
• How is Pinterest different to Insta/Facebook/TikTok? 
• Why would I invest time and resources in Pinterest? 
• Key Pinterest strategies to get you started

Faye Strange is a Pinterest expert who helps inspiring service-based businesses who have educational content to share, reach more of their target audience and increase their revenue through Pinterest marketing.

Free 2023 Pinning Plan: www.strangesocial.com/plan

Evergreen Marketing Club: www.strangesocial.com/emc

Pin-perfect in 4 weeks course: Find out more

Social media links:  

https://www.pinterest.co.uk/strangesocial/ 

https://www.instagram.com/fayestrange_social/ 

https://www.linkedin.com/in/fayestrange/

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co 

It’s been 6 months since the end of season 1 of the podcast and in that time there have been some big changes in my business. I wanted to kick of season 2 with a glimpse behind the scenes at what 2022 was like for me and my business to share some of the big learnings I had which you might relate to!

1) Why I totally changed a business that gave me flexibility and consistent income.

2) What drove me to apply for a corporate job over the summer

3) What I wanted to do after my group programme launched for the first time (and luckily my coach stopped me doing!)

4) How it’s all working now and the brand new way to work with me 1:1

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co 

In this episode, I talk to Angela about 7 key ways to increase your conversion rate on your website. Website optimisation is often one of the biggest ‘holes’ in clients funnels when I start working with them, so it might not be quick and easy - but it is SO important., and even more so if you are spending money on Facebook Ads sending people to your website! We talk about tips for service based businesses as well as ecom!

• What ‘website optimisation’ is and why you need to care
• The easy change you can make to get people to click your buttons!
• The reason your website is probably loading slowly (and why is matters)
• The simple steps you can take which will make the biggest difference.

Link to Angela's free guide: Click here

Tools:

Speed measuring websites:

Pingdom: https://tools.pingdom.com/

GT Metrix: https://gtmetrix.com/

Image compression tools:

Offline: https://tinypng.com/

WordPress specific plugins:

Smush: https://en-gb.wordpress.org/plugins/wp-smushit/

ShortPixel:https://en-gb.wordpress.org/plugins/shortpixel-image-optimiser/

INTRODUCING ANGELA:

Angela is a web designer and developer who specialises in WordPress websites. Not only does she design websites for new businesses, but she also helps those who already have a website that needs development work. Prior to retraining as a professional web designer 5 years ago, she worked as a commercial buyer for leading High Street retailers, meaning she's passionate about customer service and maximising websites to make as much money as they can.

Website https://abwebdesigns.co.uk

Book a free discovery call: https://abwebdesigns.co.uk/contact/

Social media links:  https://www.instagram.com/abwebdesignsuk/

 https://www.linkedin.com/in/angela-bamford/

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build &...

In this episode, we're diving into the three key strategies that my most successful clients share – and spoiler alert, it's not about having the biggest ad budget!

Here's what we're roaring about today:

🦁 Knowing Your Client's Journey: Discover why understanding how your clients actually buy from you is a game-changer for your marketing strategy.

🦁 Playing the Long Game: Learn why investing in a long-term, strategic approach to building your business ecosystem is crucial for sustainable success.

🦁 The Power of Truly Scalable Offers: Uncover the secret to creating offers that can handle explosive growth without burning you out.

I'm sharing real-life examples from my incredible clients, including:

• How we transformed a client's Instagram-driven business into a consistent, ad-powered revenue machine
• The step-by-step journey of building a digital product suite that's already seeing massive success
• How one client is generating £10,000 monthly from a single £97 offer (yes, really!)

Whether you're just starting to dip your toes into the world of ads or you're ready to take your existing strategy to the next level, this episode is packed with actionable insights to help you become the Lionhearted CEO you're meant to be.

Ready to stop being the bottleneck in your business and start roaring louder than ever? Pop on those headphones and let's dive in!

MASTERMIND:

Ready to create an ads powered business? I've got something brewing that you won't want to miss! Keep your eyes peeled for details about my upcoming mastermind launching in September. It's perfect for ambitious women ready to create an ads-powered business that's intentional, strategic, and truly scalable. Click here to join the waitlist.

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co

In this episode, I talk about the 3 ways you can use Facebook Ads over the summer to keep your audience warm and give yourself the best chance of having a strong September.

In this episode I cover:

1) Why boosting a post is something I recommend in some situations - summer being one of them.

2) How to boost a post and get the best results

3) Using a traffic Ad to get good quality leads on to your website (and why you need to optimise for landing page views NOT link clicks)

4) The two options you have to grow you email list using Ads. The pros and cons and who should be using each of the methods.

In this episode I talk about the option to book a power hour with me, however I am no longer offering these so click here instead to find out about the other ways you can work with me.

Links:

How to install the pixel: click here

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co 

When I read this Instagram post on Lucy's grid, it reminded me so much of how I felt about my business last year, I knew I had to have her on the podcast. It said:

“I had a business that was making me good money but I was often working evenings and weekends and my 'created for flexibility' business was making me stressed and distracted when I was with my family and friends. Also I didn't love what I was doing and questioned it all the time.

It took me a while to realise that this isn't success and what I wanted was possible and something I was allowed to have (hands up if you're telling yourself stories about how you're lucky with what you've got and if you were different it would all be OK)”

Todays episode is for anyone who has wondered if running your only business was really this hard, if you really need to be available 24/7 or of you wonder if it's worth the impact on your mental health.

Lucy and Sophie chat about their own experiences and Lucy shares 3 strategies she uses with her clients to help them make positive changes to their lives and businesses.

Lucy is a business coach who helps women achieve their dream job by creating or adapting their business. Her coaching focuses on reconnecting with yourself, understand how you work and what you want, and then creating clear strategies to grow your aligned business.

WEBSITE: www.lucyharveycoaching.com

INSTAGRAM: @lucyharveycoaching

Free Discovery Call: Click here to book

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co 

The third and final episode of the Get Set for Summer series! In this episode I share both my own and my clients experience of September, and how it can be a key indicator for the rest of the year.

It might feel too early start thinking about September but, as I explain in the episode, a strong September is really key for both ecom and service based businesses.

In this episode I cover:

1) My number 1 tip that I recommend to have the BEST start to September.

2) How to work out what you need to be focusing on in the first few weeks after the school holidays

3) Why the P.M.T Approach (focusing on the right people, with the right message, at the right time) is even more important in the period from Sept - Jan.

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co 

Automating elements of your business so you only have to do them once is a GAME CHANGER! And it won't just help you in August either, once they are set up, they just keep on running.

But with less than 5 weeks until the school holidays, you need to focus on the automations that are going to make the biggest difference to you and your business - and that depends on your goal for the summer.

In this episode I talk through the key automations (and focus areas) for 3 of the most common summer business goals:

1) You want to maintain or drive sales

2) You want to build a warm audience for September

3) You want to stop your business for August

This is a really practical episode so grab a pen and paper and map out your key actions and think about how you can do them little by little over the next few weeks.

NB: the workshop mentioned in the episode has now happened. Join the email list to get updates on future workshops.

Other links:

I mention ep16 is BRILLIANT for getting some idea what to write in your welcome sequence, listen here (or scroll back to that episode!)

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

Got questions?

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co