The Likeable Expert Podcast - Michael Katz

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Bear Necessities

Monday, September 22, 2025 • Duration 05:50

People like us – small professional service providers and independents – live in a word-of-mouth world.

Much of our marketing occurs informally and without warning as we move throughout the day.

Which means, as today's newsletter takes way too long getting around to explaining, you always need to be ready.

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Impersonal Personalization

Sunday, September 7, 2025 • Duration 05:03

Do you use much automation in your work?

Me too. It's pretty much a necessity for small firms and solos.

But at some point, too much of it defeats the purpose.

Today's newsletter explains.

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I Scream for Ice Cream

Tuesday, August 26, 2025 • Duration 03:46

Who's your perfect client?

If you said "everyone," today's newsletter is for you.

Nonobvious Pricing

Tuesday, August 12, 2025 • Duration 06:55

I never raise my fees.

Really? Okay, no, not exactly.

But sort of.

Read on for more. Read off for less.

Broken Newsletter Stats

Saturday, July 26, 2025 • Duration 06:52

This is issue #600. Only 400 more to go and you have my permission to unsubscribe.

Speaking of which, if you publish a newsletter, you've probably noticed the statistics made available by your email marketing vendor (MailChimp, etc.).

These can be fun to look at and, since they drop nicely into a spreadsheet, easy to take at face value.

Today's newsletter explains why that's not a good idea and largely beside the point anyway.

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The Sound of One Hand Marketing (7/11/25)

Monday, July 14, 2025 • Duration 05:19

Here's a little marketing secret for us small professional service providers and solos:

Consistency matters more than perfection.

And yet, lots (lots) of individuals and even small firms pause their marketing when things get busy.

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Shake It Up

Friday, June 27, 2025 • Duration 05:10

We humans do many things that seemingly serve little practical purpose (insert your own Congress joke here).

And yet, since that's a big part of what makes us human in the first place, taking deliberate steps to incorporate this kind of thing into your marketing it not a bad idea.

Today's newsletter explains.

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Should I Stay or Should I Go?

Monday, June 16, 2025 • Duration 06:28

Today's newsletter takes a look at a question that has plagued the working person since the beginning of time: Will they know I am lying if I take Friday as a sick day?

Ha, ha, I am kidding. They will definitely know.

Rather, I am speaking of this question: Should I stay in my job or go off and work for myself?

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Late Night Lessons

Wednesday, June 4, 2025 • Duration 06:07

It may seem logical to copy "the big guys" when putting together your own marketing approach.

After all, they are big and successful; they must know what they are doing, right?

Well, yes... but. What works for them doesn't usually work for us.

Today's newsletter explains...

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Artificial (Lack Of) Intelligence (5/16/25)

Monday, May 19, 2025 • Duration 06:27

Today's newsletter is about AI and the negative impact it is having on our collective ability to think and communicate.

Granted, it's a bit longer than usual. So if you want to be ironic, feel free to copy and paste it into ChatGPT for a summary.

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The Likeable Expert Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

The Likeable Expert Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other2

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other2