The LiftKit Marketing Podcast – Details, episodes & analysis

Podcast details

Technical and general information from the podcast's RSS feed.

The LiftKit Marketing Podcast

John Hoeft

Business

Frequency: 1 episode/14d. Total Eps: 18

The LiftKit Marketing Podcast: Celebrating People and Great Work That Goes Unnoticed In every corner of the marketing world, someone is doing great work that no one sees, and we’re here to change that. Hosted by John Hoeft and Danielle Schermerhorn, the LiftKit Marketing Podcast spotlights marketers at all levels who are driving real results behind the scenes. We talk with agency owners, CMOs, freelancers, and in-house pros about the wins that didn’t make headlines but should have. No fluff, no guru talk, just smart, honest conversations about the work, the strategy, and the people behind the success. Recognition matters. Let’s give great marketing the spotlight it deserves.

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Apple

Data updated on 21/07/2026

Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

🇩🇪 Germany - Marketing
21/07/2026
#67
🇨🇦 Canada - Marketing
24/02/2026
#39
🇨🇦 Canada - Marketing
26/01/2026
#95
🇨🇦 Canada - Marketing
25/01/2026
#63

Spotify

No recent rankings available

Shared links between episodes and podcasts

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http://LiftKitMarketing.com
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RSS feed quality and score

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RSS feed quality

To improve

Score global : 42%

Publication history

Monthly episode publishing history over the past years.

Year

Latest published episodes

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Morten Revsbech: What Marketers Need to Know About Sales

Thursday, June 11, 2026 • Duration 42:37

Morten Revsbech started his career guarding the Queen of Denmark. Now he helps sales teams and business owners stop chasing the wrong leads and start closing more of the right ones. In this episode of the LiftKit Marketing Podcast, Morten joins John Hoeft and Danielle Schermerhorn to talk about why sales and marketing are still fighting each other, and what it actually takes to fix it.
Morten is a Sandler certified sales trainer and coach based in Tampa Bay, and he brings a no-fluff perspective on the sales process most marketers have never been handed.
In this episode you'll learn:

Why smarketing matters more now than ever in B2B
The Sandler 7-step sales methodology and what marketers can take from it
How to build a service level agreement between sales and marketing
Why 97% of salespeople never ask for referrals (and what that's costing you)
How agencies can build an outbound process that actually scales

Subscribe to the LiftKit Marketing Podcast and find more episodes, guest nominations, and resources at LiftKitMarketing.com.

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David Kirkdorffer, How LLMs Evaluate Your Brand

Season 1 · Episode 16

Wednesday, June 3, 2026 • Duration 53:55

Episode 16: What insights can AI provide about your brand when no one is watching? David Kirkdorffer, a leader in B2B growth marketing and a strategic advisor, joins John and Danielle to discuss why brand visibility in the AI era hinges less on technical optimization and more on the clarity, consistency, and narrative you've crafted across the internet over time. Covering everything from the buyer journey to the attribution mirage, David leverages over 20 years of B2B marketing expertise to engage in one of the most crucial discussions marketers need to have right now.

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Serena Christiansen, Learning and Development Strategist at ICW Group: Exiting out of Marketing

Season 1 · Episode 15

Wednesday, May 6, 2026 • Duration 49:09

In this episode, Serena Christianson tackles a question more marketers are asking than will admit: what do you do when marketing stops being the right fit? Serena shares why walking away from a career you invested in is not failure, how the sunk cost fallacy keeps talented people stuck, and why your winding, unconventional path is actually your biggest differentiator. She also delivers some of the most practical job search advice you will hear, from resume fonts that beat applicant tracking systems to networking strategies that open doors. A must-listen for marketers navigating a career pivot, a layoff, or just wondering if there is something better on the other side.

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AJ Kumar, Limitless Company & Guru Inc. - Are You The Next Big Media Company?

Season 1 · Episode 14

Tuesday, March 31, 2026 • Duration 52:00

AJ Kumar has spent 15 years helping founders, CEOs, and experts stop being their industry's best kept secret. As the founder of The Limitless Company and author of Guru Inc., he's built personal media companies for clients like Neil Patel, turned a wellness blog into a brand generating over 10 million in revenue, and co-founded the agency Single Grain.
In this episode of the LiftKit Marketing Podcast, John Hoeft and Danielle Schermerhorn sit down with AJ to talk about what it really takes to build a personal brand that drives business results.

In this episode you'll learn:
How to move up the "guru ladder" from generalist to recognized authority
Why AJ believes YouTube is becoming the new Hollywood
His ROAC framework for measuring the ROI of organic content
Why the smartest use of AI isn't automation, it's making yourself smarter
What companies like ClickUp are doing by hiring actors instead of paying influencers
How to find your content format and why perfect practice beats just showing up

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Mordy Orberstein, Head of Brand at SE Ranking - Does Your Website Even Matter Anymore?

Episode 13

Sunday, February 22, 2026 • Duration 01:00:31

Episode 13: In this episode, Mordy Oberstein, Head of Brand at SE Ranking, tackles the questions every marketer is asking right now: Does your website even matter, and is SEO dead? Mordy shares why brand identity is the step most companies skip, why that one gap breaks everything else, and what LLM visibility actually means for how your brand shows up in an AI-driven world. He also breaks down the real role of your website when AI is answering questions before anyone clicks. A must-listen for brand leaders and marketers rethinking where to place their bets in search and beyond.

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Levi Worts: Output vs. Outcomes - AI Traps to Avoid

Saturday, February 7, 2026 • Duration 51:52

On this episode of the LiftKit Marketing Podcast, we sit down with Levi Worts, Senior AI Marketing Strategist at SUSE, to unpack what happens when AI moves from a productivity tool to a leadership challenge. Levi shares why the push for “10x output” often leads to burnout, how output and outcomes are frequently confused, and where organizations are getting AI wrong today.

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Dave Glaza, Retail Media and Agency Growth with Focus

Season 1 · Episode 11

Sunday, January 25, 2026 • Duration 43:03

The LiftKit Marketing Podcast introduces the hosts and guests, discusses the impact of Dry January on alcohol consumption trends, explores the influence of these trends on marketing, and delves into the role, strengths, and strategies of Digits in retail media. The conversation also covers audience targeting and Dave Glaza's journey into marketing. The conversation covers Dave Glaza's career journey at Target, transition to entrepreneurship, first client experience, future of Digits, Amazon's retail innovations, expansion into grocery and C-stores, marketing advice for brands, lessons in entrepreneurship, adoption of AI in marketing, alternate career paths, recognition for marketing work, contact information, and conclusion.

Takeaways

Dry January's impact on alcohol consumption trends
The role of retail media in adapting to changing alcohol consumption trends Career progression at Target
Transition from corporate job to entrepreneurship
Reasons for transitioning to entrepreneurship
Challenges and motivations of entrepreneurship
First client experience
Pitching services and early business growth
Focus on specialization and niche
Excitement for future growth
Impact of Amazon's retail innovations
Challenges and opportunities in the industry
Expansion into grocery and C-stores
Service offerings and tech support in the market
Importance of marketing budgeting
Challenges of paid visibility
Turning point in entrepreneurship
Employee-centric vision and agency growth
Adoption of AI in marketing
Staying relevant and adapting to new tools
Interest in alternate career paths
Passion for woodworking and sports podcasting
Recognition for local marketing work
Support for local businesses
Preferred contact method
Appreciation for the interview opportunity

Chapters

00:00 Introduction to LiftKit Marketing Podcast

Jessica Graeser, VP of Marketing at NinjaCat - How Top Marketers use AI

Episode 10

Sunday, January 4, 2026 • Duration 45:32

In this episode, we sit down with Jessica Graeser, VP of Marketing at NinjaCat, to explore the intersection of data, AI, creativity, and what it takes to build and scale a high-performance B2B marketing engine. Jessica shares her unconventional journey into marketing, from art history major to leading strategic marketing at a fast-growing SaaS company. She breaks down how NinjaCat evolved from a reporting tool for agencies into a powerful AI-enabled marketing analytics platform serving both agencies and enterprise brands. We also dig into: Why inbound vs. outbound is a false choice How to really use data to drive pipeline (not just dashboards for dashboards' sake) The pitfalls of AI SDRs (and why one attempt totally flopped) Lessons from building a podcast that’s lasted 100+ episodes NinjaCat’s unique company culture, 4-day work week, and fully remote team Why curiosity, strategy, and synthesis are the new superpowers for marketers Whether you’re leading a lean marketing team, building your tech stack, or wondering how to stand out in a noisy B2B world — Jessica offers smart, battle-tested insights you can put into play today.

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Stephen Pruitt: Will AI Kill Creative Agencies?

Sunday, November 23, 2025 • Duration 45:49

In this episode of the LiftKit Marketing Podcast, we sit down with Stephen Pruitt, Principal at Mountain View Group, to explore the powerful intersection of creativity, strategy, and empathy in agency leadership. With roots in filmmaking and a career that spans award-winning work with global brands like Coca-Cola, UPS, and GE Healthcare, Stephen shares how he transitioned from directing television to running a thriving creative agency. We dive into the rise of AI in creative workflows, how to build a people-first agency culture, and why internal communications is one of the most overlooked growth levers for large organizations. If you're a marketer, agency leader, or creative professional navigating change, this conversation offers both inspiration and actionable insight.

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Michael McBride: Secrets E-Com Brands Need for AI

Sunday, November 23, 2025 • Duration 32:24

From Retail Floor to Digital Commerce Powerhouse. Michael McBride on Building Agencies, AI Readiness and Brand Innovation In this episode of the LiftKit Marketing Podcast, host John Hoeft sits down with Michael McBride, Founder and CEO of Atelier Commerce, for a wide-ranging conversation on the evolution of digital commerce, building a full-service agency from scratch, and preparing brands for the AI-driven future of marketing.

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The LiftKit Marketing Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

The LiftKit Marketing Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other1

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other1