You might be looking at the title of this podcast and thinking "What the heck is a thin theme website?" Ah… great question, and one that will be answered by the master, Rich himself, on the podcast today. Basically think of it like this: would you rather run a marathon if you weighed 480 pounds… or 180 pounds? Well, your website is probably the internet version of a 480 pound marathon runner, and that's no bueno. For Google, for your website visitors… it's just all around bad.

t's Monday, which means it's time for the latest installment of our 5 ways to Monday series… let me ask you this: are your print ads getting a little stale? Are results lagging? Maybe you need to put some pep in your print ads. Today Rich is going to give you a quick overview of what it takes to INTERRUPT people in advertising, and then he'll show you FIVE ways to make it happen.

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we talk about Facebook. Okay so you've heard Rich talk about Facebook on the podcast… about a million times. And for good reason! It's a really great way to get in front of… well, just about every prospect you could ever hope to sell something to. On today's showcase, we take you step by step through what Facebook is, what it does, and different ways you can use it. Rich calls it the Swiss Army Knife of social media. Let's make sure you use every tool it offers.

Another Monday means it's time for another installment of our "5 Ways To Monday" series… There are a few building blocks of the Level 10 philosophy that just never change… that you can take to the bank. Identity, Engaging Content, and Farming are three that come to mind. And also Diggable content. Yes, you have to have interesting, relevant ENGAGING content… on your site, in your ads… anywhere you are marketing. But the key is to make sure that people actually SEE it. That's what DIggable content is all about--making sure your awesome content is seen.

Rich talks about a Level 10 client that had a business so bad that the owner developed stress-induced shingles…He got so sick, literally, of sucking, that he vowed to turn things around!

Here are Grant's Details:

Grant Mazmanian
The Pinnacle Group
PinnacleGroupUSA.com
800-461-9995
grantm@pinnaclegroupusa.com

Today Rich gives you five ways to give back to your community.

On this Sunday Episode, Rich tackles the topic of Righteous Anger

The 5th Volume of the Level 10 Contractor Daily Podcast Highlight Show for 2023!

Rich talks with Steve Rennenkamp from Energy Swing Windows about Creating a Culture of customer respect.

Rich talks about what he calls "hopper systems." That's a systematic way to reach out to your customer base and ask for more business.

Today's episode is a case study from one of Rich's old favorite clients, Horizon Services - focusing on their journey of growth through radio advertising.

Rich Talks with Caleb Nelson from Destination Motivation about Experiential buying.

Rich Mentions previous episodes:

With Caleb Nelson

Club Memberships for Roofers

Want to become an influencer in your market? Rich has 5 Ways for you to do Just that!

It·s another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.

Rich talks about the Phrase "Love the Sinner, Hate the Sin". Can you REALLY do that?

On this Topic Showcase we are talking Offers. From discounts to educational material to running contests, offers can be a great way to move a prospect along in the buying cycle.

Rich talks about How to use your brain instead of your checkbook to generate leads!

On this TBT Rich comes up with some Thought Provoking (and Fun) ideas on how a local Donut Shop can take on Krispy Kreme. Listen to get some great ideas to challenge and grow your own business!

Rich covers the advantages to radio advertising… and growing your company with consistency and frequency of advertising.

Rich wants you to see this to your SEO company: Show Me Your Plan!

Today's 5 Ways to Monday is all about leveraging your Company's Core Values in your culture and marketing.

Teenagers and young adults are simply "opting out" of religion at alarming rates… which leads Rich to tackle the question--what can we do about it?

The 4th Installment of the Level 10 Contractor Podcast Highlight Show for 2023!

Rich talks about a PPC campaign he did for a client that worked--except they couldn't convert the leads into sales… so I guess you could say… it DID NOT work. But the real moral of this story isn't about Pay per click at all--it's about BRANDING!

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run.This week, it's all about Fun! Specifically, it's a challenge to you to find ways to make doing business with your company more exciting and pleasurable! It's not only possible, it might actually be a big competitive advantage for you.

On this Throwback Thursday, it's all about finding ways to make the way you present yourself to the marketplace look bigger, better, cooler, brighter, and more interesting.

Today's episode is about getting outside the box and doing things a little differently. Plus, you can hear the ad that "made peoples ears bleed"!

Rich is going to explore the importance of your phone number in advertising. Is it important? How much to pay for one? Where do I find a good one? All answered on this episode.

Today Rich is talking about CONTENT, and specifically, how to make it more interesting, engaging, relevant, and AWESOME!

Here are links to Past Headline Episodes:

1075 Writing Like People Think

1236 Headline Starters 1 

1243 Headline Starters 2

1217 Topic Showcase on Headlines

Rich talks about Beliefs, Abilities, Motivation and Limitations on this Sunday Episode

On today's showcase we highlight financing and how to use it.

Shugarman's Bath went from From Zero to $14M in 3 Years. How did they do it? Rich asks Chase Shugarman today!

On This TBT, Rich highlights a biography of the late Larry H. Miller - Former owner of the Utah Jazz Team, and some things you can learn from his life.

Rich shares on Identity and telling your story at the Pella Window Conference in Ft. Worth Texas, 2023

How do you get your prospects to fall in love with you (before you ever set foot in their home)? Rich explains how you can do it in your business.

Have you ever bought leads from Home Advisor or Modernize or similar companies? How'd it go? If you're like most companies--not all that well. But there is a small group of contractors out there who have cracked the code and are making money hand over fist from what Rich calls "aggregated" leads… and in this episode, he covers both the pros and cons of pursuing them… and if you do, how to capitalize.

Rich gives you 5 Ways to price condition your customers so you don't hit them with 'sticker shock' when they meet with your sales person in their home!

Today Rich looks at the idea that things always seem to be difficult.

The 3rd volume of the Level 10 Contractor Podcast Highlight Show in 2023 - Giving you the best moments from the past couple weeks!

Justin Bartley is back on the Level 10 Contractor Daily Podcast, talking about his company Next Door and Window and how they get amazing repeat and referral business.

Resource:

Click to Reach out to Justin via email

Rich reviews and highlights ads from marketing pioneer Claude Hopkins.

Today is about Self Awareness… and how it's a vital trait in the Level 10 Ethos. Rich talks about a roofing company that severely LACKED self awareness… and as a result, made a major, major mistake.

Rich gives you some questions you can use to quiz your radio and TV reps to find out if they're really in it to help you… or if they're just in it to pad their own pockets.

How do you make your website more google Friendly? You need to make it MORE Diggable. What is diggability? You'll learn today with Rich's 5 tips for you and your website.

Rich gives his thoughts about "Setting Boundaries"... and caring for others who aren't "the easiest to care for"

On this Topic Showcase we talk about squeezing every lead you can from a job site, specifically from the neighbors. We're talking proximity marketing strategies!

It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we dig deep into the archives for a webinar Rich did on Canvassing in 2013. The information is still good… he covers why traditional canvassing approaches can be problematic, and three different ways to approach it that might be better and more effective. If you have any interest in knocking doors, this is the podcast for you.

Rich gives you the low down on Brand Ambassadors. Don't have one yet in your business? Listen to find out why you should!

On this TBT Rich Gives you several more "Headline starters" for when you can't think of anything to write for your marketing.