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Explore every episode of the podcast The Leadership Locker

Dive into the complete episode list for The Leadership Locker. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
YT Music Test09 Feb 202400:02:04

Nothing to see here ... yet. Just testing some things

200. Wrap-up of The Leadership Locker17 Nov 202100:08:00

On this, the final episode of The Leadership Locker, Rich Cardona reflects on his journey and what the future will bring.

But don’t worry, we will be launching our new show right here on this feed on very soon.

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Personal Branding | Rich Cardona Media

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

YouTube

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Rocket Station

brooks@rocketstation.com

199. How a Podcast About NFTs is Changing Everything15 Nov 202100:12:12

On this episode of The Leadership Locker, Rich and his NFTs for Newbies co-host, Heather Parady, reflect on what they have learned as their podcast approaches 50,000 downloads.

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NFTs for Newbies

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Personal Branding | Rich Cardona Media

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How to connect with Heather Parady:

Website

Facebook

Twitter

Instagram

YouTube

LinkedIn

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

YouTube

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Rocket Station

brooks@rocketstation.com

198. Why You Don't Have Time for Your Goals12 Nov 202100:18:39

On this episode of The Leadership Locker, Rich talks about what may be holding you back from achieving your goals, including tips from former guests Pat Flynn and Brock Johnson.

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The Leadership Locker | Episode 10 | Why Superfans are More Important Than Followers and Likes with Pat Flynn

The Leadership Locker | Episode 182 | Why You Should be Making Instagram Reels with Brock Johnson

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Personal Branding | Rich Cardona Media

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

YouTube

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Rocket Station

brooks@rocketstation.com

197. Desire vs. Ambition10 Nov 202100:08:34

On this episode of The Leadership Locker, Rich talks about the difference between desire and ambition, and how to turn your desire into ambition.

Personal Branding | Rich Cardona Media

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

YouTube

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Rocket Station

brooks@rocketstation.com

196. Not-To-Do List08 Nov 202100:11:24

On this episode of The Leadership Locker, Rich talks about a system that a former commanding officer of his uses, a not-to-do list, where you focus on preventing the outcomes that you want to avoid.

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Personal Branding | Rich Cardona Media

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

YouTube

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Rocket Station

brooks@rocketstation.com

195. How to Tell What People Think About You05 Nov 202100:12:12

On this episode of The Leadership Locker, Rich talks about how to determine if your presence is bringing down those around you.

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Personal Branding | Rich Cardona Media

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

YouTube

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Rocket Station

brooks@rocketstation.com

194. How NLP Will Help You Be a Better Salesperson with Kody G03 Nov 202100:48:16

“Most times people are not buying it based on the product. They’re buying the person behind the product.” – Kody G

On this episode of The Leadership Locker, Rich talks with sales coach and Certified Neurolinguistic Programming Trainer, Kody G. Listen in as Rich and Kody discuss using NLP to be a better salesperson, recognizing when you’re getting sold, and Kody’s unique perspective on money.

Kody G owns an NLP training school where he trains and certifies people in Neurolinguistic Programming, Life & Success Coaching, Clinical Hypnotherapy and EFT. Formerly running an 8-figure sales team, his main focus was to not just teach sales strategy, but to teach the mindset of what it takes to be a 6- and 7-figure salesperson by dissecting what's happening on a sales call underneath the surface.

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Personal Branding | Rich Cardona Media

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00:09 – Introduction

04:02 – About Kody G

05:40 – How Kody got into NLP (Neuro-Linguistic Programming)

08:01 – How Kody got into sales coaching

11:12 – Kody’s framework for sales

15:00 – Taking charge in sales calls

16:02 – Recognizing when you’re getting sold

19:49 – How the mind works when making a purchase

27:31 – Listening and know when to close the deal

30:15 – The importance of confidence in sales

34:07 – Addressing ROI

37:25 – Changework

40:18 – Making people aware of how you can help with sounding pushy

42:41 – Kody’s relationship with money

46:23 – Where to find Kody online

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How to connect with Kody:

Instagram

Facebook

LinkedIn

Clubhouse

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

YouTube

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Rocket Station

brooks@rocketstation.com

193. How to Rebuild Your Brand After a Mid-Life Crisis01 Nov 202100:12:55

On this episode of The Leadership Locker, Rich discusses redefining yourself in the second act of your life.

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Personal Branding | Rich Cardona Media

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

YouTube

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Rocket Station

brooks@rocketstation.com

192. How Negativity Can Ruin Your Momentum29 Oct 202100:15:59

On this episode of The Leadership Locker, Rich talks about recognizing opportunity and capitalizing on momentum when we feel it.

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Personal Branding | Rich Cardona Media

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

YouTube

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Rocket Station

brooks@rocketstation.com

191. How to Make Your BIG Idea Irresistible with Tamsen Webster27 Oct 202100:41:48

“We’re not rational decision-makers, we’re rationalizing decision-makers.” – Tamsem Webster

On this episode of The Leadership Locker, Rich talks with author and message strategist, Tamsen Webster about turning your ideas into reality. Listen in as Rich and Tamsen discuss making big ideas irresistible, differentiating yourself from your competition, and answering the questions that are actually being asked, not the ones that you want people to ask.

Part strategist, part storyteller, part English-to-English translator, Tamsen Webster helps experts drive action with their ideas. Tamsen honed her trademark Red Thread approach in and for major organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with hundreds of individual founders, academics, and thought leaders. She's a former TEDx Executive Producer and current Idea Strategist. She's also author of Find Your Red Thread: Make Your Big Ideas Irresistible.

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Personal Branding | Rich Cardona Media

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Find Your Red Thread: Make Your Big Ideas Irresistible by Tamsem Webster

Conversational Case Worksheet

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  • 00:09 – Introduction
  • 04:41 – Turning ideas into reality
  • 09:36 – Socializing your ideas
  • 13:17 – Answering the questions that are actually being asked
  • 15:40 – Focusing where you want to focus
  • 19:39 – Making big ideas irresistible
  • 20:51 – Elevating the idea
  • 23:30 – Not being overly critical of yourself
  • 26:36 – Differentiating yourself from your competition
  • 31:33 – The ideas are already in you
  • 35:16 – Closing the gap between potential and reality
  • 38:36 – Where to find Tamsen online

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How to connect with Tamsen:

Website

Facebook

LinkedIn

Twitter

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

YouTube

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Rocket Station

brooks@rocketstation.com

190. The Struggle is Guaranteed25 Oct 202100:10:49

On this episode of The Leadership Locker, Rich talks about how success is not guaranteed, but the struggle is.

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Personal Branding | Rich Cardona Media

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

YouTube

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Rocket Station

brooks@rocketstation.com

189. No Asks for a Year22 Oct 202100:11:17

On this episode of The Leadership Locker, Rich dives deeper into a topic that was brought up in Episode 176 with Dorie Clark: not asking for favors from new network connections for a year.

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The Leadership Locker | Episode 176 | How to Play the Long Game with Dorie Clark

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Personal Branding | Rich Cardona Media

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

YouTube

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Rocket Station

brooks@rocketstation.com

188. How to Elevate Yourself as an Entrepreneur with Jake Kelfer20 Oct 202100:51:01

“If you’re aiming for a result that’s not in alignment with what your definition of success is, you’re not going to win.” – Jake Kelfer

On this episode of The Leadership Locker, Rich speaks with inspirational speaker and bestselling author Jake Kelfer. Listen in as Rich and Jake discuss networking, finding the right business coach, and how being busy is different than being productive.

Jake Kelfer is the bestselling author of Elevate Beyond and Elevate Your Network, as well as a motivational speaker and the founder of Professional Basketball Combine. His company, Professional Basketball Combine, provides NBA draft prospects an opportunity to raise their draft stock and achieve their dream of playing pro basketball through private workouts, combine testing and team interviews.

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Personal Branding | Rich Cardona Media

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Jake’s new book, The Elevated Entrepreneur

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  • 00:09 – Introduction
  • 02:49 – About Jake Kelfer
  • 06:34 – The pros and cons of business coaches
  • 09:32 – Finding the right business coach
  • 15:06 – Networking when you are starting a business
  • 17:10 – Networking virtually
  • 21:56 – What Jake learned while writing his book, The Elevated Entrepreneur
  • 26:43 – Defining success
  • 29:15 – Enjoying the process
  • 34:04 – Asking for help
  • 40:25 – Jake’s recent trip to Italy
  • 43:10 – “Busy is different than productive.”
  • 48:33 – Where to find Jake online

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How to connect with Jake:

Instagram

Twitter

LinkedIn

Website

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

YouTube

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Rocket Station

brooks@rocketstation.com

187. The Sunk Cost Fallacy18 Oct 202100:08:26

On this episode of The Leadership Locker, Rich talks about the tendency that some people have to continue doing something simply because they have already invested resources in it.

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Personal Branding | Rich Cardona Media

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

Email

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Rocket Station

brooks@rocketstation.com

186. Outgrow Your Circle15 Oct 202100:11:33

On this episode of The Leadership Locker, Rich talks about the importance of surrounding yourself with the right people.

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Personal Branding | Rich Cardona Media

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

Email

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Rocket Station

brooks@rocketstation.com

185. 5 Habits that Will Make You a Better Decision Maker13 Oct 202100:13:49

On this episode of The Leadership Locker, Rich Cardona talks about how to get rid of distractions and focus on what is important.

      

  1. Use pattern recognition.
  2. Reduce the amount of information you are ingesting.
  3. Determine the end-result and word backwards from there.
  4. Ask yourself what’s working? And what’s not?
  5. Take action.

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Personal Branding | Rich Cardona Media

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

Email

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Sick of doing $10 tasks? It's time for a Virtual Assistant

Rocket Station

brooks@rocketstation.com

184. Who's Walking Who11 Oct 202100:14:13

On this episode of The Leadership Locker, Rich talks about the importance of setting boundaries in business and in life.

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Personal Branding | Rich Cardona Media

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Connect with Rich:

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LinkedIn

Instagram

Facebook

Email

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Rocket Station

brooks@rocketstation.com

183. How to Overcome a Bad Day08 Oct 202100:15:38

On this episode of The Leadership Locker, Rich talks about a bad morning that he had recently, and how he was able to overcome it and turn his day around.

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Personal Branding | Rich Cardona Media

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

Email

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Rocket Station

brooks@rocketstation.com

182. Why You Should be Making Instagram Reels with Brock Johnson06 Oct 202100:55:47

“It all just boils down to building a relationship, truly on an individual level, with each of those new followers.” – Brock Johnson

On this episode of The Leadership Locker, Rich talks with Instagram expert Brock Johnson. Listen in as Rich and Brock discuss Instagram Reels, growing followers organically, and converting followers into clients.

Brock Johnson is the co-host of the Build Your Tribe podcast, an instructor of multiple online courses, and an online entrepreneur. He has helped thousands of entrepreneurs learn to use short video clips to connect and build their businesses.

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Personal Branding | Rich Cardona Media

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Build Your Tribe Podcast

InstaClubHub

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  • 00:09 – Introduction
  • 03:07 – About Brock
  • 05:10 – Working with family
  • 09:42 – How Brock became a social media expert
  • 13:33 – Student entrepreneurship
  • 16:42 – Why Instagram is important to businesses
  • 18:51 – How organic growth is still possible on Instagram
  • 22:30 – Instagram Reels
  • 24:55 – Repurposing content for Instagram
  • 30:55 – More on Instagram Reels
  • 37:01 – Creating a call to action
  • 38:16 – Going viral
  • 40:53 – Cover photos on Instagram Reels
  • 41:58 – 30 Days of Reels
  • 44:10 – Batching content
  • 48:35 – Converting followers into clients
  • 51:14 – Where to find Brock online
  • 54:22 – Rich’s closing thoughts

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How to connect with Brock:

Instagram

InstaClubHub

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

YouTube

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Rocket Station

brooks@rocketstation.com

181. How to Ask For a Raise04 Oct 202100:14:03

On this episode of The Leadership Locker, Rich talks about the top 5 things that you need to consider when asking for a raise.

  1. Know if you’ve crushed it or not.
  2. Who are you outperforming?
  3. What intangibles are you bring to the table?
  4. What are you doing that is consistent with moving the mission forward? Is it consistent with the core values of the company?
  5. Are you making your bosses life easier on a regular basis?

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Personal Branding | Rich Cardona Media

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

Email

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Rocket Station

brooks@rocketstation.com

180. Give Without Expectation01 Oct 202100:10:42

On this episode of The Leadership Locker, Rich talks about giving without the expectation of getting anything in return.

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Personal Branding | Rich Cardona Media

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

Email

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Rocket Station

brooks@rocketstation.com

179. Don’t Wait to Pivot with Brittany Krystle29 Sep 202100:55:23

“This biggest game changer for me with my brand, with my business, with everything that’s happened, has been my personal brand.” – Brittany Krystle

On this episode of The Leadership Locker – Rich talks with personal branding expert and podcast host Brittany Krystle about pivoting and developing your personal brand. Listen in as Rich and Brittany discuss content creation, choosing your lane, having your niche vs. going broad, and the power of being true to yourself.

Brittany Krystle is a personal branding and growth expert with almost a decade of experience in personal brand development and content strategy. She hosts the Beyond Influential podcast, where she has in-depth, “no fluff” conversations with the experts and industry influencers who get us to consume both on and offline, so you get actionable takeaways you can use to grow your own influence.

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Personal Branding | Rich Cardona Media

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Brittany’s podcast Beyond Influential

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  • 00:19 – Introduction
  • 05:10 – About Brittany
  • 05:52 – Personal branding
  • 07:45 – Brittany’s experience as a lawyer
  • 11:09 – Sunk cost fallacy
  • 13:40 – Pursuing what you’re passionate about
  • 16:45 – Brittany on Gary V’s personal brand
  • 19:59 – Creating content and choosing your lane
  • 23:07 – Content metrics
  • 28:39 – Pivoting with your content
  • 30:32 – Having your niche vs. going broad
  • 32:22 – Brittany’s motivation
  • 34:43 – The power of being true to yourself
  • 37:24 – Finding and creating content to share
  • 41:50 – Brittany’s podcast Beyond Influential
  • 52:59 -  Where to find Brittany online

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How to connect with Brittany:

Website

Facebook

Instagram

Twitter

LinkedIn

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

YouTube

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Rocket Station

brooks@rocketstation.com

178. Applied for a Job, and got REJECTED27 Sep 202100:10:56

On this episode of The Leadership Locker, Rich talks about a recent job offer that he received, and what he learned from the experience.

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Personal Branding | Rich Cardona Media

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

Email

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Rocket Station

brooks@rocketstation.com

177. What I Learned From Failing 75 Hard (3 Times)24 Sep 202100:12:53

On this episode of The Leadership Locker, Rich talks about why he failed the 75 Hard Challenge, and what he learned from the experience.

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75 Hard

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Personal Branding | Rich Cardona Media

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Connect with Rich:

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LinkedIn

Instagram

Facebook

Email

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Rocket Station

brooks@rocketstation.com

176. How to Play the Long Game with Dorie Clark22 Sep 202101:01:06

On this episode of The Leadership Locker, Rich talks with author and executive coach Dorie Clark. Listen in as Rich and Dorie discuss playing the long game, strategic patience, and the problem with trying to be everything to everyone.

Dorie Clark has been named one of the Top 50 business thinkers in the world by Thinkers50, and was recognized as the #1 Communication Coach in the world by the Marshall Goldsmith Leading Global Coaches Awards. Clark, a consultant and keynote speaker, teaches executive education at Duke University’s Fuqua School of Business and Columbia Business School, and she is the author of The Long Game, Entrepreneurial You, Reinventing You and Stand Out, which was named the #1 Leadership Book of the Year by Inc. magazine.

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Personal Branding | Rich Cardona Media

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The Long Game by Dorie Clark

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  • 00:09 – Introduction
  • 05:29 – “Everything takes longer than we want it to”
  • 07:18 – Trying to be everything to everyone
  • 10:18 – Spending your time with the right people
  • 13:31 – Setting the right goals
  • 18:12 – Strategic patience
  • 21:16 – The 20% Rule
  • 23:47 – Heads Up / Heads Down Framework
  • 30:56 – Content creation and social proof
  • 35:22 – Pay-to-play
  • 39:29 – Networking
  • 47:05 – Rethinking failure
  • 54:14 – How to know when to quit
  • 57:49 – How to connect with Dorie online
  • 59:20 – Rich’s closing thoughts

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How to connect with Dorie:

Website

Twitter

LinkedIn

YouTube

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

YouTube

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Rocket Station

brooks@rocketstation.com

175. Major Fail: Doing Less with More20 Sep 202100:12:18

On this episode of The Leadership Locker, Rich talks about the importance of being able to do more with less and why resourcefulness is so important to entrepreneurs.

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Personal Branding | Rich Cardona Media

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

Email

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Rocket Station

brooks@rocketstation.com

174. Why Winging it Never Works17 Sep 202100:09:39

On this episode of The Leadership Locker, Rich talks about why we often wing it, and why it is probably holding us back from greatness.

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Personal Branding | Rich Cardona Media

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

Email

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Rocket Station

brooks@rocketstation.com

173. 70K to 7 Figures with Jaime Villalovos15 Sep 202100:55:07

“When you’re focused on where you’re at, the law of attraction states that you’ll stay where you’re at.” – Jaime Villalovos

On this episode of The Leadership Locker, Rich talks with the founder and CEO of Revolution Financial Management, Jaime Villalovos, as she shares her amazing life story. Listen in as Rich and Jaime discuss personal growth, gender bias, and Jaime’s relationship with her mentor, Ed Mylett.

Jaime Villalovos and her husband Shawn created Revolution Financial Management in order to revolutionize the industry and help families around the country develop their financial literacy. For more than 20 years they have supported thousands of families in bettering their financial positions, and they are now an organization comprised of approximately 3,600 associates with over 100 offices in more than 30 states and Canada.

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Personal Branding | Rich Cardona Media

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  • 00:09 – Introduction
  • 03:32 – Jaime’s upbringing
  • 08:48 – Jaime’s move to California
  • 10:24 – Jaime’s decision to not finish school
  • 12:17 – Gender bias in corporate America
  • 14:41 – Jaime’s journey to financial freedom
  • 26:51 – Having a positive influence
  • 30:54 – Business plans and motivation
  • 32:20 – Jaime’s advice for female entrepreneurs
  • 38:49 – Personal growth
  • 43:29 – Jaime’s mentor, Ed Mylett
  • 49:13 – Jaime’s upcoming book
  • 52:23 – How to find Jaime online
  • 53:13 – Rich’s closing thoughts

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How to connect with Jaime:

LinkedIn

Instagram

YouTube

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

YouTube

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Rocket Station

brooks@rocketstation.com

172. How to Stop Running Out of Content Ideas13 Sep 202100:10:32

On this episode of The Leadership Locker, Rich talks about using social media to make sure that you never run out of ideas for your content.

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Personal Branding | Rich Cardona Media

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

Email

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Rocket Station

brooks@rocketstation.com

171. Why We Are Afraid of What We Want10 Sep 202100:13:11

On this episode of The Leadership Locker, Rich talks about the narratives that people tell themselves that keep them from going after what they want, and what they can do to overcome them.

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Personal Branding | Rich Cardona Media

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

Email

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Rocket Station

brooks@rocketstation.com

170. How Human Behavior plays out in Entrepreneurship with Gianna Biscontini08 Sep 202100:48:57

.“It’s not up to leaders to reach into the hole and pull people out. It’s up to leaders, and to anybody who wants to help, to back into that dark cave with that person and just sit there.” – Gianna Biscontini

On this episode of The Leadership Locker, Rich talks with the founder of W3RKWELL, Gianna Biscontini. Listen in as rich and Gianna discuss behavioral science, toxic positivity, self-care, and dealing with the stress of entrepreneurship.

Gianna Biscontini is a certified behavioral analyst and is the founder W3RKWELL, an analytics agency comprised of board-certified behavior analysts, experienced change agents, and inspired social scientists focused on solving your corporate culture issues from their roots.

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Personal Branding | Rich Cardona Media

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  • 00:09 – Introduction
  • 04:19 – What is a behavioral scientist?
  • 07:16 – Gianna’s approach to behavioral science
  • 09:42 – Behavioral science and business
  • 14:37 – Dealing with the stress of entrepreneurship
  • 18:19 – The importance of stillness
  • 20:46 – Hitting rock bottom
  • 26:10 – The dangers of rewarding the hustle
  • 32:37 – “Projecting self-care is no self-care”
  • 38:15 – Gender stereotype and self-care
  • 41:53 – The power of saying “No”
  • 43:59 – Toxic positivity
  • 46:43 – Where to find Gianna online
  • 47:11 – Rich’s closing thoughts

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How to connect with Gianna:

GiannaBiscontini.com

W3RKWELL.com

LinkedIn

Instagram

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

YouTube

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Rocket Station

brooks@rocketstation.com

169. Supplement Free September!06 Sep 202100:10:36

On this episode of The Leadership Locker, Rich Cardona talks about getting back to basics, and why he is not taking any supplements this month.

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Personal Branding | Rich Cardona Media

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

Email

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Rocket Station

brooks@rocketstation.com

168. You Will Not Finish That Course You Bought03 Sep 202100:08:33

On this episode of The Leadership Locker, Rich talks about online courses, short cuts, and why knowledge acquired is not the same as knowledge applied.

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Personal Branding | Rich Cardona Media

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

Email

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Rocket Station

brooks@rocketstation.com

167. Being a Black Sheep and Winning with Chris Do01 Sep 202100:51:31

“If you have a company and you have employees, you’re already a teacher.” – Chris Do

On this episode of The Leadership Locker, Rich talks with the CEO and founder of The Futur, Chris Do. Listen in as Rich and Chris discuss being a first-generation American, the fear of success, the power of role playing, and understanding business as a creative.

Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love.

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Personal Branding | Rich Cardona Media

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The Futur Pro Group

Chris Do on YouTube

Pocket Full of Do by Chris Do

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  • 00:09 – Introduction
  • 05:53 – Being a first-generation American
  • 11:07 – Entrepreneurship and teaching
  • 16:31 – Chris’ advice for new entrepreneurs
  • 20:13 – Being an introvert
  • 24:15 – The fear of success
  • 32:11 – The power of role playing
  • 36:18 – Turning down work as a new entrepreneur
  • 39:47 – Having confidence while negotiating
  • 41:23 – Understanding business as a creative
  • 48:13 – How to get in touch with Chris online
  • 49:32 – Rich’s closing thoughts

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How to connect with Chris:

thefutur.com

Instagram

Twitter

Facebook

LinkedIn

YouTube

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

YouTube

-----

Rocket Station

brooks@rocketstation.com

166. Providing Value is the Baseline30 Aug 202100:08:02

On this episode of The Leadership Locker, Rich talks about how to not just provide value for your clients, but to exceed their expectations, and how that will separate you from the competition.

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Personal Branding | Rich Cardona Media

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

Email

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Rocket Station

brooks@rocketstation.com

165. The Law of Attraction with Michael Losier27 Aug 202100:51:03

“The universe isn’t testing you. It’s matching you.” – Michael Losier

On this episode of The Leadership Locker, Rich talks with author Michael Losier about his book The Law of Attraction. Listen in as Rich and Michael discuss how the law of attraction works, how to deal with negative people, procrastination, and the importance of focusing on what did happen, rather than what didn’t happen.

Michael Losier is a Canadian Law of Attraction trainer and teacher, and is the author of the books Law of Attraction and Law of Connection. Seeking a career as a public speaker and motivational trainer, Losier was advised to write a book, and Law of Attraction was the result. Losier also appeared on Oprah Winfrey's show four times as part of her Soul Series.

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Personal Branding | Rich Cardona Media

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  • 00:09 – Introduction
  • 04:22 – About Michael
  • 06:20 – Michael’s experience wit the law of attraction
  • 14:06 – Procrastination
  • 20:36 – How the law of attraction works
  • 30:57 – “Don’t focus on what didn’t happen. Focus on what did happen.”
  • 36:29 – How to deal with negative people
  • 40:52 – “Behind every complaint is a request.”
  • 42:37 – The law of attraction and children
  • 45:02 – Becoming less negative vs. becoming more positive
  • 47:49 – Where to find Michael online
  • 49:06 – Rich’s closing thoughts

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Personal Branding | Rich Cardona Media

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How to connect with Michael:

Website

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

YouTube

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Rocket Station

brooks@rocketstation.com

164. The Question All Prospects Should Ask25 Aug 202100:07:13

On this episode of The Leadership Locker, Rich talks about an important and insightful question that he was asked while speaking to a prospective client.

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Personal Branding | Rich Cardona Media

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Connect with Rich:

Website

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Rocket Station

brooks@rocketstation.com

163. How to Start Your Own Mastermind23 Aug 202100:15:57

On this episode of The Leadership Locker, Rich talks about the steps to take to create a mastermind group.

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Personal Branding | Rich Cardona Media

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1. Identify the right people for the group

2. Schedule the first meeting

3. Have the initial call

a. Record the call

b. Determine the moderator

c. Identify why your there, what your goal is, and what your biggest issue to solve is

d. Ask clarifying questions

4. Determine the structure of the group

5. Create and share a goal sheet

6. Determine a revisitation date

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Rocket Station

brooks@rocketstation.com

162. Time or Money: What Do You Have More Of?20 Aug 202100:10:40

On this episode of The Leadership Locker, Rich talks about determining what tasks you should being doing yourself and what you need to delegate, so that you don’t waste your most valuable resource: time.

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Personal Branding | Rich Cardona Media

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Connect with Rich:

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Rocket Station

brooks@rocketstation.com

161. How to Go to Conferences Again with Heather Parady and Gregg Clunis18 Aug 202100:36:21

On this episode of The Leadership Locker, recorded at Podcast Movement 2021 in Nashville, Rich talks with podcast hosts Heather Parady and Gregg Clunis about their different approaches to the conference, how to make connections, energy management, and FOMO.

Heather Parady is a podcast host based out of Atlanta, GA. She hosts the Unconventional Leaders and Happy Brain podcasts. Gregg Clunis is a content creator and entrepreneur. He is the founder of Tiny Ventures, LLC, where he is focused on creating the education, tools, and resources to help everyday people improve their lives. He's the host of Tiny Leaps, Big Changes.

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Personal Branding | Rich Cardona Media

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  • 00:09 – Introduction
  • 09:00 – Rich’s approach to the conference
  • 10:30 – Heather’s approach to the conference
  • 12:59 – The right way to make connections
  • 15:41 – What Rich would have done differently
  • 16:49 – What Heather would have done differently
  • 18:14 – Greg’s approach to the conference
  • 23:17 – Heather on energy management at a conference
  • 25:42 – FOMO
  • 28:20 – Gregg on energy management
  • 30:55 – Advice for conference attendees
  • 33:35 – Where to find Heather and Gregg online
  • 34:03 – Rich’s closing thoughts

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Podcast Movement

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Podcasts

Unconventional Leaders

Happy Brain

Tiny Leaps, Big Changes

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Tiny Leaps, Big Changes: Everyday Strategies to Accomplish More, Crush Your Goals, and Create the Life You Want by Gregg Clunis

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How to connect with Heather:

Website

Instagram

Twitter

Facebook

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How to connect with Gregg:

Website

Instagram

Twitter

Facebook

YouTube

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Connect with Rich:

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LinkedIn

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Facebook

YouTube

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Rocket Station

brooks@rocketstation.com

160. One Thing You Cannot Google16 Aug 202100:08:40

On this episode of The Leadership Locker, Rich discusses why you can only Google ‘what to know’, not ‘who you need to know’.

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Personal Branding | Rich Cardona Media

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Podcast Movement

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Connect with Rich:

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LinkedIn

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Facebook

-----

Rocket Station

brooks@rocketstation.com

159. How to Communicate Better Than Everyone13 Aug 202100:11:01

On this episode of The Leadership Locker, Rich talks about the questions that you need to ask yourself to make sure that you are communicating properly.

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Personal Branding | Rich Cardona Media

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Connect with Rich:

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Rocket Station

brooks@rocketstation.com

158. How to Build a Network in a New Industry with Travis Chappell11 Aug 202100:40:09

“There is true freedom when you’re truly committed to something, because there’s no decisions to be made.” - Travis Chappell

On this episode of The Leadership Locker, Rich talks with Guestio creator and founder Travis Chappell about networking and podcasting. Listen in as Rich and Travis discuss dealing with rejection, the power of confidence, and why there is freedom I commitment.

Travis Chappell is a direct sales consultant, real estate investor, and professional connector. He is the creator and host of Build Your Network, a top-rated business podcast dedicated to helping entrepreneurs cultivate genuine relationships, grow their inner circle, and leverage a powerful network the right way. He is also the creator and founder of Guestio, an app that allows podcast hosts and guests to connect with each other.

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Personal Branding | Rich Cardona Media

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  • 00:08 – Introduction
  • 07:03 – Travis’ history in sales
  • 08:27 – Dealing with rejection
  • 10:44 – Travis’ experience growing up in a closed religious community
  • 12:54 – Travis’ networking podcast
  • 14:01 – Self-awareness and success
  • 20:23 – The benefits of podcasting
  • 21:22 – Patience and podcasting
  • 26:30 – Why there is freedom in commitment
  • 28:30 – The power of confidence
  • 30:26 – Networking and podcasting
  • 34:18 – Guestio
  • 38:19 – Where to find Travis online
  • 38:51 – Rich’s closing thoughts

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How to connect with Travis:

Website

Facebook

Instagram

Twitter

Spotify

Apple Podcasts

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Connect with Rich:

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LinkedIn

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Facebook

YouTube

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Rocket Station

brooks@rocketstation.com

157. How to Be Inefficient (And Not Care)09 Aug 202100:07:24

On this episode of The Leadership Locker, Rich talks about why you have to be a disaster before you become a master, and why embracing that fact will help bring you closer to mastery.

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Personal Branding | Rich Cardona Media

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Connect with Rich:

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Facebook

-----

Rocket Station

brooks@rocketstation.com

156. How to Get Coached by Influencers for Free06 Aug 202100:18:41

On this episode of The Leadership Locker, Rich talks about how to gain access to influencers, and gives a real-life example of how he has been able to do so.

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Personal Branding | Rich Cardona Media

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Connect with Rich:

Website

LinkedIn

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Facebook

-----

Rocket Station

brooks@rocketstation.com

155. How a Team of VAs Will Transform Your Business (And Give You Time Back) with Dennis Yu04 Aug 202101:01:53

“The bigger your audience becomes, the more you have to delegate to other people.” – Dennis Yu

On this episode of The Leadership Locker, Rich talks with digital marketing and personal brand expert Dennis Yu about how outsourcing can help take your business to the next level. Listen in as Rich and Dennis discuss finding help overseas, task libraries, and apprenticeship. They also discuss delegating your social media, and Dennis’ Dollar-a-Day Facebook Ad strategy.

Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults. He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News and is co-author of Facebook Nation – a textbook taught in over 700 colleges and universities.

He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo. He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as London School of Economics.

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Personal Branding | Rich Cardona Media

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  • 00:09 – Introduction
  • 04:20 – Outsourcing overseas
  • 08:59 – Dennis’ task library and checklists
  • 13:01 – Documenting your processes
  • 14:59 – Handing off minor tasks to a VA so that you can focus on the important stuff
  • 26:48 – The value of creating reusable social media content
  • 28:25 – Delegation and apprenticeship
  • 31:53 – Delegating your social media
  • 37:05 – Facebook ads
  • 51:54 – YouTube Shorts and other short-form content
  • 57:19 – Where to find Dennis online

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How to connect with Dennis:

LinkedIn

Instagram

Facebook

Website

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

YouTube

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Rocket Station

brooks@rocketstation.com

154. The Marketplace Doesn’t Need You02 Aug 202100:06:15

On this episode of The Leadership Locker, Rich talks about how to avoid becoming just another commodity in the marketplace.

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Personal Branding | Rich Cardona Media

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Connect with Rich:

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-----

Rocket Station

brooks@rocketstation.com

153. How to Get Prospect Objections Early30 Jul 202100:08:43

On this episode of The Leadership Locker, Rich talks about the importance of understanding and discussing any possible objections that a potential client may have as early as possible.

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Personal Branding | Rich Cardona Media

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Connect with Rich:

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Facebook

-----

Rocket Station

brooks@rocketstation.com

152. How to Understand the Significance of Brand Strategy with Melinda Livsey28 Jul 202100:53:09

On this episode of The Leadership Locker, Rich talks with Marks & Maker founder Melinda Livsey about brand strategy. Listen in as Rich and Melinda discuss Melinda’s approach to brand strategy, adjusting your strategy, what you can do to help your clients trust you more, and the importance of having a growth mindset.

As the founder and creative director of Marks & Maker, Melinda Livsey unites eight years of professional design experience with a penchant for thoughtful customer service. Melinda’s experience with notable names like Oakley, Paramount Pictures and Loot Crate, coupled with her passion for creative thinkers and entrepreneurs, creates the perfect cocktail of impeccable workmanship, exceptional brands and happy clientele. Melinda has worked as an in-house and freelance designer for various companies and now specializes in brand identity at her studio, Marks & Maker.

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Personal Branding | Rich Cardona Media

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  • 00:09 – Introduction
  • 06:53 – What is brand strategy?
  • 08:57 – Melinda’s approach to brand strategy
  • 11:58 – People who don’t believe they need a brand strategy
  • 15:35 – Course correction
  • 23:41 – Melinda’s pivot to becoming a brand strategist
  • 31:04 – Why you shouldn’t try to convince your clients
  • 34:33 – How to approach clients without a portfolio
  • 40:50 – How to help your clients trust you
  • 44:12 – How educating others has helped Melinda
  • 46:30 – Growth mindset
  • 49:55 – Where to find Melinda online
  • 51:10 – Rich’s closing thoughts

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Stories That Stick by Kindra Hall

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How to connect with Melinda:

Instagram

Twitter

Behance

LinkedIn

Marks and Makers

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

YouTube

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Rocket Station

brooks@rocketstation.com

© My Podcast Data · Independent project · Data from Apple & Spotify