The Lead Magnets Podcast – Details, episodes & analysis

Podcast details

Technical and general information from the podcast's RSS feed.

The Lead Magnets Podcast

Julie Nichols Marketing

Business

Frequency: 1 episode/14d. Total Eps: 9

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Apple

Data updated on 14/07/2026

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https://julienicholsmarketing.com
9 shares
https://www.highcaliberbranding.com
9 shares
https://julienicholsmarketing.com/podcast
8 shares

https://www.amazon.com/dp/B09P3T1X8Q
1 share

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RSS feed quality

To improve

Score global : 48%

Publication history

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Winning at Trade Shows Without a Booth

Season 1 · Episode 9

Tuesday, September 10, 2024 • Duration 33:36

In this episode of the Lead Magnets podcast -- Trade Show Tips for Attendees -- marketing experts Julie Nichols and Dan Gershenson share their insider secrets for making the most of trade shows - even without having your own booth. Learn how to prepare effectively, maximize your time on the show floor, and follow up strategically to turn trade show connections into valuable business relationships. From scheduling smart appointments to leveraging technology like geofencing, discover practical tips to level up your trade show game and stand out from the crowd. Whether you're a trade show newbie or a seasoned pro looking to optimize your approach, this episode is packed with actionable advice to help you win at your next industry event.

Learn more about the podcast: ⁠⁠⁠https://julienicholsmarketing.com/podcastJulie Nichols Marketing - ⁠⁠⁠https://julienicholsmarketing.com⁠⁠⁠Caliber Brand Strategy - ⁠⁠⁠https://www.highcaliberbranding.com

#TradeShowTips #MarketingStrategy #NetworkingAdvice #BusinessGrowth #LeadMagnetsPodcast

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Maximizing Your Trade Show Exhibitor Experience

Season 1 · Episode 8

Tuesday, July 30, 2024 • Duration 34:42

Julie and Dan share top tips for maximizing your trade show exhibitor experience, including the before, during, and after the show. They share ideas to get more people to your booth, how to collect visitor contact info, best practices for follow-up, and more.

The lavalier microphone Julie mentioned in the episode - https://www.amazon.com/dp/B09P3T1X8Q

The Lead Magnets podcast is a show for business leaders who want clarity on their marketing direction to help them grow and scale their business to the next level. Co-hosts Julie Nichols, owner of Julie Nichols Marketing, and Dan Gershenson, owner of Caliber Brand Strategy + Content Marketing, are two fractional Chief Marketing Officers who lead marketing departments for small and medium-sized businesses who want to level the playing field and level up. Learn more about the podcast: ⁠⁠⁠https://julienicholsmarketing.com/podcast⁠⁠⁠ Julie Nichols Marketing - ⁠⁠⁠https://julienicholsmarketing.com⁠⁠⁠ Caliber Brand Strategy - ⁠⁠⁠https://www.highcaliberbranding.com

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The 90-Day Marketing Launch Plan

Season 1 · Episode 7

Monday, July 1, 2024 • Duration 29:44

Julie and Dan discuss what to do in the first 90 days with your marketing. Whether you're working with a marketing professional or doing it all yourself, this episode will help you plan the critical first 3 months of your marketing launch. The Lead Magnets podcast is a show for business leaders who want clarity on their marketing direction to help them grow and scale their business to the next level. Co-hosts Julie Nichols, owner of Julie Nichols Marketing, and Dan Gershenson, owner of Caliber Brand Strategy + Content Marketing, are two fractional Chief Marketing Officers who lead marketing departments for small and medium-sized businesses who want to level the playing field and level up. Learn more about the podcast: ⁠⁠⁠https://julienicholsmarketing.com/podcast⁠⁠⁠ Julie Nichols Marketing - ⁠⁠⁠https://julienicholsmarketing.com⁠⁠⁠ Caliber Brand Strategy - ⁠⁠⁠https://www.highcaliberbranding.com

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What should I budget for marketing?

Season 1 · Episode 6

Monday, June 24, 2024 • Duration 30:22

Julie and Dan talk about your marketing budget! They talk about how much it costs to start doing marketing for your small business and what the key points to consider when building your marketing budget. The Lead Magnets podcast is a show for business leaders who want clarity on their marketing direction to help them grow and scale their business to the next level. Co-hosts Julie Nichols, owner of Julie Nichols Marketing, and Dan Gershenson, owner of Caliber Brand Strategy + Content Marketing, are two fractional Chief Marketing Officers who lead marketing departments for small and medium-sized businesses who want to level the playing field and level up. Learn more about the podcast: ⁠⁠⁠https://julienicholsmarketing.com/podcast⁠⁠⁠ Julie Nichols Marketing - ⁠⁠⁠https://julienicholsmarketing.com⁠⁠⁠ Caliber Brand Strategy - ⁠⁠⁠https://www.highcaliberbranding.com

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When will my SEO start working?

Season 1 · Episode 5

Monday, June 17, 2024 • Duration 28:36

Julie and Dan talk about SEO -- search engine optimization! How long you should expect it will take to work, best practices for optimizing your blogs and website, and what NOT to do when trying to rank in Google. The Lead Magnets podcast is a show for business leaders who want clarity on their marketing direction to help them grow and scale their business to the next level. Co-hosts Julie Nichols, owner of Julie Nichols Marketing, and Dan Gershenson, owner of Caliber Brand Strategy + Content Marketing, are two fractional Chief Marketing Officers who lead marketing departments for small and medium-sized businesses who want to level the playing field and level up. Learn more about the podcast: ⁠⁠⁠https://julienicholsmarketing.com/podcast⁠⁠⁠ Julie Nichols Marketing - ⁠⁠⁠https://julienicholsmarketing.com⁠⁠⁠ Caliber Brand Strategy - ⁠⁠⁠https://www.highcaliberbranding.com

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How to optimize your LinkedIn profile

Season 1 · Episode 4

Monday, June 10, 2024 • Duration 38:54

Julie and Dan discuss optimizing your LinkedIn profile, going section by section, and offering tips and advice on how to make it stand out. The Lead Magnets podcast is a show for business leaders who want clarity on their marketing direction to help them grow and scale their business to the next level. Co-hosts Julie Nichols, owner of Julie Nichols Marketing, and Dan Gershenson, owner of Caliber Brand Strategy + Content Marketing, are two fractional Chief Marketing Officers who lead marketing departments for small and medium-sized businesses who want to level the playing field and level up. Learn more about the podcast: ⁠⁠⁠https://julienicholsmarketing.com/podcast⁠⁠⁠ Julie Nichols Marketing - ⁠⁠⁠https://julienicholsmarketing.com⁠⁠⁠ Caliber Brand Strategy - ⁠⁠⁠https://www.highcaliberbranding.com

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Why you need an email list

Season 1 · Episode 1

Monday, June 3, 2024 • Duration 24:41

Julie and Dan discuss why it's so important to build an email list to reach prospective buyers and current customers. The Lead Magnets podcast is a show for business leaders who want clarity on their marketing direction to help them grow and scale their business to the next level. Co-hosts Julie Nichols, owner of Julie Nichols Marketing, and Dan Gershenson, owner of Caliber Brand Strategy + Content Marketing, are two fractional Chief Marketing Officers who lead marketing departments for small and medium-sized businesses who want to level the playing field and level up. Learn more about the podcast: ⁠⁠⁠https://julienicholsmarketing.com/podcast⁠⁠⁠ Julie Nichols Marketing - ⁠⁠⁠https://julienicholsmarketing.com⁠⁠⁠ Caliber Brand Strategy - ⁠⁠⁠https://www.highcaliberbranding.com

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Do I have to be on all the social media channels?

Season 1 · Episode 2

Monday, May 27, 2024 • Duration 24:35

Julie and Dan talk about social media for small businesses, including how to determine which channels your business should be using and how to optimize your social media posts. The Lead Magnets podcast is a show for business leaders who want clarity on their marketing direction to help them grow and scale their business to the next level. Co-hosts Julie Nichols, owner of Julie Nichols Marketing, and Dan Gershenson, owner of Caliber Brand Strategy + Content Marketing, are two fractional Chief Marketing Officers who lead marketing departments for small and medium-sized businesses who want to level the playing field and level up. Learn more about the podcast: ⁠https://julienicholsmarketing.com/podcast⁠ Julie Nichols Marketing - ⁠https://julienicholsmarketing.com⁠ Caliber Brand Strategy - ⁠https://www.highcaliberbranding.com

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What is a Fractional CMO?

Season 1 · Episode 1

Friday, May 17, 2024 • Duration 28:22

Julie and Dan are two fractional CMOs who share insights on small business marketing. In our premiere episode, we talk about what a fractional CMO does and how it can help your small business to uplevel your marketing on a budget.

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The Lead Magnets Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

The Lead Magnets Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other4

Amazon1

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Other4

Amazon1

Apple Podcasts

Spotify