The Kula Ring – Details, episodes & analysis

Podcast details

Technical and general information from the podcast's RSS feed.

The Kula Ring

Kula Partners

Business

Frequency: 1 episode/8d. Total Eps: 365

The Kula Ring is a podcast for manufacturing marketers who want to drive real growth inside complex B2B organizations. Hosted by Jeff White and Carman Pirie (Kula Partners), each episode features candid conversations with industry leaders centred on practical, field-tested ideas you can actually use. Expect smart takes on account-based marketing (ABM), sales + marketing alignment, demand generation, positioning, content and website strategy, and the realities of modern industrial buying. If you market to engineers, plant managers, procurement teams, or multi-stakeholder buying groups, this show is built for you. New episodes released weekly, subscribe to stay in the loop.

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Apple

Data updated on 04/07/2026

Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

🇨🇦 Canada - Marketing
14/04/2026
#50
🇨🇦 Canada - Marketing
30/03/2026
#43
🇨🇦 Canada - Marketing
11/03/2026
#87
🇨🇦 Canada - Marketing
10/03/2026
#30
🇨🇦 Canada - Marketing
06/02/2026
#79
🇨🇦 Canada - Marketing
05/02/2026
#49
🇨🇦 Canada - Marketing
02/02/2026
#48
🇨🇦 Canada - Marketing
01/02/2026
#38
🇨🇦 Canada - Marketing
20/07/2025
#86
🇨🇦 Canada - Marketing
19/07/2025
#56

Spotify

No recent rankings available

Shared links between episodes and podcasts

Links found in episode descriptions and other podcasts that share them.

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https://kulapartners.com/thekularing/troubleshooting-time-tips-for-manufacturing-content-success/
1 share
https://kulapartners.com/thekularing/a-manufacturing-brand-integration-playbook/
1 share
https://content.kulapartners.com/q3-25-digital-buying-enablement
1 share

https://www.youtube.com/watch?v=GjHic4hRwsw
1 share

RSS feed quality and score

Technical evaluation of the podcast's RSS feed quality and structure.

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RSS feed quality

To improve

Score global : 59%

Publication history

Monthly episode publishing history over the past years.

Year

Latest published episodes

Recent episodes with titles, durations, and descriptions.

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Dad Marketing: Why “2012 Facebook” Can Still Win in Family-Oriented Manufacturing

Episode 385

Tuesday, April 7, 2026 • Duration 24:12

What happens when a Gen Z marketer joins a legacy manufacturing company and throws out the modern social media playbook? In this episode, Lizzy Anderson of Hoosier Crane explains how she discovered that “cutting-edge” tactics weren’t resonating and why a return to simple, community-driven content worked better. From “2012 Facebook” style posts to highlighting local involvement and company values, Lizzy breaks down how manufacturing marketers can build trust, attract talent, and stay top-of-mind without overcomplicating their strategy. It’s a refreshing look at aligning marketing with audience reality, not trends.

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Building the Semiconductor Workforce of Tomorrow

Episode 384

Tuesday, March 31, 2026 • Duration 23:37

In this episode of The Kula Ring, Jeff White and Carman Pirie sit down with Paul Kelly, COO of NY Creates, to explore the future of semiconductor innovation and workforce development. Paul shares how NY Creates is enabling next-generation chip technology through global partnerships, supporting startups and industry leaders alike, and tackling one of the sector’s biggest challenges: building a skilled and diverse talent pipeline. From AI-driven manufacturing to advanced packaging and quantum technologies, this conversation offers a fascinating look at the forces shaping the semiconductor industry and the opportunities available to those entering it.

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Guerrilla Marketing Lessons for Manufacturing Marketers

Episode 383

Tuesday, March 24, 2026 • Duration 32:54

What happens when a guerrilla marketer enters the world of industrial manufacturing? In this episode of The Kula Ring, Jeff White and Carman Pirie are joined by Michael Garza, Marketing Specialist at Sanyo Denki America. Michael shares how his background in street team and experiential marketing, promoting concerts, festivals, and events, shaped his creative approach to B2B marketing. The conversation explores how unconventional thinking, experimentation, and community-focused marketing can bring fresh energy to manufacturing brands. From trade show giveaways to adapting messaging for different verticals, Michael explains why marketers should abandon “set it and forget it” thinking and instead focus on continuous learning, testing, and authentic engagement with their audiences.

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How Caterpillar Builds Social Media That Actually Resonates

Episode 382

Tuesday, March 17, 2026 • Duration 29:34

Caterpillar is one of the most recognizable industrial brands in the world; but even iconic brands face challenges when it comes to modern social media. In this episode of The Kula Ring, Jeff White and Carman Pirie are joined by Jenni Gritti, Senior Marketing Communications Consultant at Caterpillar, to explore how industrial brands can create social content that truly resonates. Jenni breaks down how Caterpillar approaches different audiences across platforms, why educational entertainment consistently outperforms promotional content, and how data and split testing guide every decision. The conversation also dives into AI’s growing impact on social media, the rise of “AI slop,” the importance of human authenticity, and why reuse and repurposing are not only acceptable—but essential. This episode is packed with practical insights for industrial marketers at any stage of maturity.

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Stop Competing, Start Creating: Why Category Creators Must Redefine the Problem (and Not Just the Solution)

Episode 381

Tuesday, March 10, 2026 • Duration 31:39

What happens when your company not only builds a better product, but creates a whole new category? In this episode of The Kula Ring, Jeff White and Carman Pirie speak with Florian Neugue, Regional Marketing Manager for North America at A-Safe. Florian explains how A-Safe pioneered polymer safety barriers that flex and return, replacing traditional steel barriers in industrial facilities. The conversation explores the power of category design in manufacturing markets. Florian outlines why redefining the problem is the first step to building a new category, how marketers must balance education with demand capture, and why patience is critical when shaping how buyers think about safety solutions. From forklift safety and operational costs to market maturity frameworks and industry standards, this episode offers a practical look at how category creators build long-term market leadership.

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The NDA Problem: How to Market What You Can't Show in Manufacturing

Episode 380

Tuesday, March 3, 2026 • Duration 26:50

How do you market a company that can’t always show what it makes? In this episode of The Kula Ring, Alex Dove, Senior Marketing & Communications Specialist at August Electronics, shares her unconventional path from sales into manufacturing marketing. With a background in textiles, furniture, and drapery manufacturing, Alex brings both inside and outside sales experience to her role, blending data-driven thinking with deep relationship building. Alex explains how August Electronics, a low-to-mid volume contract electronics manufacturer based in Alberta, markets partnership over product in a horizontally aligned industry. She discusses navigating NDAs, marketing capabilities instead of finished goods, aligning marketing and sales around shared KPIs, and proving service through video and transparency. The conversation also explores long-term brand building vs. short-term revenue pressure, what sales often misunderstands about marketing, and why curiosity and operational knowledge are essential for success in manufacturing marketing.

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Diagnostic Thought Leadership: Turning Assessments into Revenue Engines

Episode 379

Tuesday, February 24, 2026 • Duration 32:41

In this episode of The Kula Ring, Jeff White and Carman Pirie welcome Maeve Ferguson, founder of Maeve Ferguson Consulting, to explore the power of diagnostic thought leadership. Maeve shares how sophisticated assessments go far beyond traditional quiz funnels, acting as intelligent routing engines that personalize messaging, qualify leads, and optimize sales conversations. From collapsing long B2B sales cycles to filtering out unqualified prospects, Maeve explains how diagnostics serve as both a value-delivery mechanism and a powerful data play. The conversation dives into lead classification systems, personalization at scale, and how agentic AI is transforming marketing infrastructure. For manufacturers navigating complex buying journeys, this episode reveals how diagnostic experiences can increase close rates, accelerate sales conversations, and build deeper trust with prospects.

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AI-Enabled Humanoid Robotics and the Future of Manufacturing

Episode 378

Tuesday, February 17, 2026 • Duration 35:40

In this episode of The Kula Ring, Jeff White and Carman Pirie sit down with David Kilzer, founder and principal of Strategic Transformation Advisors, to explore the convergence of artificial intelligence and advanced humanoid robotics. Drawing on more than 50 years of experience in automation, David shares why this technological shift may dwarf previous revolutions like the internet and smartphones. The conversation dives into what makes AI-enabled humanoid robots fundamentally different from traditional industrial automation, why change management and human readiness are critical to success, and how manufacturers can begin preparing today. David introduces the concept of the “Humanoid Readiness Quotient,” a framework to help organizations assess their preparedness for this emerging era. The discussion also explores open-source robot operating systems, the importance of data infrastructure, and the competitive implications of dramatically lower operating costs. This episode is a forward-looking, practical guide for manufacturing leaders who want to navigate and capitalize on the coming transformation. To hear more from David on this fascinating topic, please give his Tedx talk a look, you can find that here.

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Building the 'Picks and Shovels' of the AI Gold Rush

Episode 377

Tuesday, February 10, 2026 • Duration 34:57

What happens when a manufacturing company applies startup thinking to one of the most conservative industrial sectors? In this episode of The Kula Ring, Jeff White and Carman Pirie are joined by Preston Wickersham, Director of Content Marketing at Giga Energy, to explore how vertically integrated manufacturing, founder-led storytelling, and “dogfooding” industrial equipment are reshaping electrical infrastructure and AI data centers. Preston shares Giga Energy’s origin story, their role in powering the AI boom, and what marketers can learn from bringing SaaS-style thinking into heavy manufacturing.

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From Trade Shows to Micro Events: How Deep Trekker Builds Demand Through Experience

Episode 376

Tuesday, February 3, 2026 • Duration 28:16

In this episode of The Kula Ring, Jeff White and Carman Pirie sit down with Cody Warner, Commercial Vice President and Board Member at Deep Trekker, to explore how the company evolved its go-to-market strategy as both the market and its customers matured. Cody shares Deep Trekker’s journey from hustling at trade shows with water tanks and on-the-floor sales to building highly targeted micro events focused on real-world demonstrations, training, and education. The conversation dives into digital thought leadership, customer-led case studies, community building, and why experiential marketing can outperform traditional trade shows, especially in complex B2B, B2G, and defense markets.

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The Kula Ring – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

The Kula Ring – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other6

Youtube1

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other6

Youtube1