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Explore every episode of the podcast The Korean Beauty Show Podcast

Dive into the complete episode list for The Korean Beauty Show Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
The Eye Patch Packaging Drama: What Actually Happened?08 oct. 202600:33:35

Fenty, Glow Recipe, Wonder Bath & Huda Beauty: Behind the Eye Patch Packaging Drama

Fenty Skin, Glow Recipe and Huda Beauty previewed eye patches in remarkably similar slicing dispensers within days of each other. But how did several major beauty brands end up using the same packaging and does a freshly sliced patch actually work better?

Host Lauren Lee explores the Korean packaging industry behind the viral launches, how suppliers develop innovations that multiple brands can use, and why Korean brand Wonder Bath was already selling its version before the international teasers appeared.

She also examines the conflicting public accounts about packaging exclusivity, explains the difference between a packaging manufacturer and a formulation lab, and considers what the packaging does (and doesn’t!) tell us about the products inside.

Plus, she investigates whether so-called "freshly sliced" patches outperform traditional hydrogel patches, what the “hot pour” process could mean for ingredient stability, and why freshly cut doesn’t mean freshly formulated.

Finally, Lauren revisits her concerns about grinding-style beauty packaging, weighs manufacturing waste against the packaging consumers discard, and explains what founders should consider before committing to a distinctive dispenser.

For full show notes and resources, visit:

https://stylestory.com.au/blogs/style-story/the-eye-patch-packaging-drama-what-actually-happened

For more episodes visit:

stylestory.com.au/blogs/podcast

Developing a Beauty Product in Korea?

Explore STYLE STORY’s packaging and manufacturing consultancy:
stylestory.com.au/pages/k-beauty-consultancy

Brands Mentioned in This Episode

  • Fenty Skin
  • Glow Recipe
  • Huda Beauty
  • Vitamasques
  • Wonder Bath

Connect with Lauren

Book a Consultation: stylestory.com.au/pages/k-beauty-consultancy

Instagram: instagram.com/lauren.kbeauty

TikTok: tiktok.com/@stylestory_kbeauty

Threads: threads.net/@lauren.kbeauty

YouTube: youtube.com/@thekoreanbeautyshowpodcast

Take a Korean style skin analysis: jellyko.com/pages/ai-skin-analysis

Shop Jelly Ko: jellyko.com

Shop Jelly Ko on YesStyle: yesstyle.com/en/jelly-ko/list.html/bpt.299_bid.331833

Affiliate Disclaimer:

Some links we share may be affiliate links. This means we may earn a small commission if you choose to purchase through them, at no extra cost to you. This helps to offset the cost of producing the show.

A Small Request

If you use insights, data or research from this episode in your own content, we ask that you kindly credit The Korean Beauty Show and tag us where possible. It helps others find the original source and supports the work that goes into producing these episodes.

See omnystudio.com/listener for privacy information.

The Business Behind Olive Young (Part 2)07 août 202600:27:23

Olive Young is more than Korea’s biggest beauty retailer. It is also a trend forecaster, data company, omnichannel platform and incubator for emerging K-Beauty brands.

In Part 2 of this special, Host Lauren Lee explores how Olive Young connects its physical stores, online platform, rapid delivery and live commerce to create a seamless discovery-led shopping experience. She also examines how its loyalty programme, consumer data and merchandising capabilities help the company identify trends and scale Korean beauty brands.

Plus, she looks at the more complicated side of Olive Young’s rise, including regulatory scrutiny over its supplier practices and the lawsuit involving a lifting mask sold under one of its in-house brands.

Finally, she breaks down Olive Young’s international expansion strategy, what went wrong with the launch of its dedicated US platform, the competition it faces from Amazon, Sephora and Ulta, and whether its platform model could support a successful return to China.

For full show notes and resources, visit:
Show Notes

Catch up on Part 1:
Part 1

Brands and Retailers Mentioned in This Episode

  • Olive Young
  • Amazon
  • Sephora
  • Ulta Beauty
  • YesStyle
  • Jelly Ko
  • Etude House 
  • Flower Knows

CONNECT WITH LAUREN: 

  • Book a Consultation
  • Instagram
  • TikTok
  • Threads
  • YouTube
  • Take a FREE Korean style skin analysis
  • Shop Jelly Ko
  • Shop Jelly Ko on YesStyle

Affiliate Disclaimer

Some links we share may be affiliate links. This means we may earn a small commission if you choose to purchase through them, at no extra cost to you. This helps to offset the cost of producing the show.

A Small Request

If you use insights, data or research from this episode in your own content, we ask that you kindly credit The Korean Beauty Show and tag us where possible. It helps others find the original source and supports the work that goes into producing these episodes.

See omnystudio.com/listener for privacy information.

The Business Behind Olive Young (Part 1)06 juil. 202600:18:51

Olive Young is now Korea’s biggest beauty retailer, but it wasn't always that way. In this episode, Lauren dives into the business story behind Olive Young's rise to dominance and explains why its success goes far beyond selling Korean skincare.

Learn how the company built an ecosystem that helped shape the modern K-Beauty industry, why Harvard Business School chose Olive Young as the subject of a case study, and what global retailers can learn from its approach to merchandising, supplier relationships and brand building.

Plus, Lauren explores why Olive Young's "beauty playground" concept resonated so strongly with Korean consumers, the role of Korea's OEM/ODM ecosystem in its success, and why supporting emerging brands has been central to the company's growth.

For full show notes and resources, visit:

stylestory.com.au/blogs/podcast

 

Brands Mentioned in This Episode

  • Olive Young
  • Missha
  • Etude House
  • Innisfree
  • Nature Republic
  • The Face Shop
  • Skin Food
  • TonyMoly
  • Rom&nd
  • Torriden

 

Connect with Lauren

Book a Consultation: stylestory.com.au/pages/k-beauty-consultancy

Instagram: instagram.com/lauren.kbeauty

TikTok: tiktok.com/@stylestory_kbeauty

Threads: threads.net/@lauren.kbeauty

YouTube: youtube.com/@thekoreanbeautyshowpodcast

 

Take a Korean style skin analysis: https://jellyko.com/pages/ai-skin-analysis

 

Shop Jelly Ko: jellyko.com

Affiliate Disclaimer

Some links we share may be affiliate links. This means we may earn a small commission if you choose to purchase through them, at no extra cost to you. This helps to offset the cost of producing the show.

 

A Small Request

 

If you use insights, data or research from this episode in your own content, we ask that you kindly credit The Korean Beauty Show and tag us where possible. It helps others find the original source and supports the work that goes into producing these episodes.

See omnystudio.com/listener for privacy information.

Olive Young Launched in the US and People Are P*ssed25 juin 202600:27:19

Lauren shares the latest K-Beauty industry news, including Olive Young’s much-anticipated US launch, why fans are frustrated with the brand and product lineup, Kendall Jenner becoming the face of Anua, and Korea’s regulators cracking down on Dr.G and Medicube’s advertising claims.Plus, Lauren shares her thoughts from the APAC Beauty Trends Report, what she’s been working on lately, and some of her favourite K-Beauty finds for June 2026. 

For full show notes and resources, visit: https://stylestory.com.au/blogs/style-story/olive-young-launched-in-the-us-and-people-are-p-ssed

For more podcast episodes: stylestory.com.au/blogs/podcast

K-Beauty News of the Month:

  • Olive Young USA Has Arrived. So Why Is Everyone Angry?
  • Kendall Jenner, Anua and the Celebrity Question in Korean Beauty 
  • Dr.G and Medicube Ordered to Suspend Advertising in Korea
  • APAC Beauty Is Moving Beyond Trends

What I've Been Up To lately 

Question of the Month: Do you recommend overnight sheet masks?

K-Beauty Product Recommendations of the Week

Connect with Lauren

Affiliate Disclaimer

Some links we share may be affiliate links. This means we may earn a small commission if you choose to purchase through them, at no extra cost to you. This helps to offset the cost of producing the show.

A Small Request

If you use insights, data or research from this episode in your own content, we ask that you kindly credit The Korean Beauty Show and tag us where possible. It helps others find the original source and supports the work that goes into creating these episodes.

See omnystudio.com/listener for privacy information.

K-Beauty Is Growing Up: What That Means for 202618 févr. 202600:39:49

 

Lauren shares a global K-Beauty industry roundup spanning Australia, China, Germany, the U.S. and Canada, breaking down why 2026 marks a maturity shift for the category. This episode explores the major partnership signalling K-Beauty’s next phase, what happens when hype and expectations aren’t managed properly, and why trust is becoming the real currency of global growth.

For full show notes and resources, visit STYLE STORY 

Question of the Month

A listener asks: How strict are skincare expiration dates? Is two years past expiry too long? Why do products often last far beyond the printed date?

Products Mentioned in This Episode

  • SANA Nameraka Honpo Soy Milk Isoflavone Wrinkle Eye Cream
  • Aestura Retinoid Eye Serum
  • COSRX AHA BHA Vitamin C Booster Serum

Connect with Lauren

Take a Korean style skin analysis:
https://jellyko.com/pages/ai-skin-analysis

Book a Consultation:
stylestory.com.au/pages/k-beauty-consultancy 

Instagram: instagram.com/lauren.kbeauty
TikTok: tiktok.com/@stylestory_kbeauty
Threads: threads.net/@lauren.kbeauty
YouTube: youtube.com/@thekoreanbeautyshowpodcast 

Work with STYLE STORY:
stylestory.com.au/pages/contact-us 

Shop Jelly Ko:
jellyko.com 

Affiliate Disclaimer

Some links we share may be affiliate links. This means we may earn a small commission if you choose to purchase through them, at no extra cost to you. This helps to offset the cost of producing the show.

A Small Request

If you use insights, data or research from this episode in your own content, we ask that you kindly credit The Korean Beauty Show and tag us where possible. It helps others find the original source and supports the work that goes into creating these episodes.

See omnystudio.com/listener for privacy information.

Exposing the Worst K-Beauty Products I Tried in 202528 janv. 202600:26:20

Lauren shares the worst K-Beauty products and formats she personally tried in 2025 and explains why they failed in real-world use. This episode is a follow-through from the previous discussion on K-Beauty marketing trends that need to die in 2026, focusing on how hype, sensation and viral appeal often break down when products meet real skin.

For full show notes and resources, visit STYLE STORY 

This episode covers:

  • The positioning of grinding cleansing balms on social media versus actual use 
  • Cheilitis (inflammation of the lips) being linked to one of Korea (and Lauren’s) most beloved lip tints
  • Why “mineral” sunscreen marketing can be misleading and why it matters for those with sensitive skin and conditions like rosacea 
  • How K-Beauty marketing increasingly rewards spectacle and sensation over routine-friendly design

Lauren also explains why these experiences are not isolated product failures, but oftentimes symptoms of a broader K-Beauty marketing problem. In the last few years a lot of products have been optimised for novelty, texture shots and performance on short form social media rather than optimised for daily use.

This episode is not about shaming brands or people who might love the products but about understanding how skincare claims, formats and ingredient choices interact with real skin biology.

 

Products Mentioned in this Episode

Dr. Melaxin Eyephalt Cream

Grinding cleansing balms

Rom&nd lip tints

Some By Mi mineral sunscreen

 

Connect with Lauren

Take a Korean style skin analysis: https://jellyko.com/pages/ai-skin-analysis 

Book a Consultation: stylestory.com.au/pages/k-beauty-consultancy

Instagram: instagram.com/lauren.kbeauty

TikTok: tiktok.com/@stylestory_kbeauty

Threads: threads.net/@lauren.kbeauty

YouTube: youtube.com/@thekoreanbeautyshowpodcast

Work with STYLE STORY: stylestory.com.au/pages/contact-us

Shop Jelly Ko: jellyko.com

 

Affiliate Disclaimer

Some links we share may be affiliate links. This means we may earn a small commission if you choose to purchase through them, at no extra cost to you. This helps to offset the cost of producing the show. 

 

A Small Request If you use insights, details or research from this episode in your own content, we ask that you kindly credit The Korean Beauty Show and tag us where possible. It helps others find the original source and supports the work that goes into creating these episodes.

See omnystudio.com/listener for privacy information.

K-Beauty Marketing Trends That Need to Die in 202622 janv. 202600:32:50

K-Beauty marketing reached a breaking point in 2025. Scientific language became performance, clinical procedures were mimicked with cosmetics and skincare education was replaced by spectacle. In Episode 275 of The Korean Beauty Show podcast, K-Beauty expert and industry consultant Lauren Lee examines the K-Beauty marketing trends that need to die in 2026 and why they matter for consumer trust, regulation and skin health.

This episode covers:

  • How exosome skincare lost its scientific meaning and why Korean regulators intervened
  • Why topical PDRN marketing blurred the line between cosmetics and injectable treatments
  • The ongoing misuse of spicules marketed as “microneedling in a bottle”
  • How oversized skincare PR stunts promote overconsumption and environmental waste
  • Why skincare theatre and viral gimmicks undermine skincare education and credibility

Lauren also explains how misleading skincare marketing creates regulatory risk, confuses consumers and has the potential to damage long-term trust in the Korean beauty industry.

For full show notes and resources, visit: stylestory.com.au/blogs/podcast

Connect with Lauren

Affiliate Disclaimer

Some links we share may be affiliate links. This means we may earn a small commission if you choose to purchase through them, at no extra cost to you. This helps to offset the cost of producing the show. 

A Small Request If you use insights, frameworks or research from this episode in your own content, we ask that you kindly credit The Korean Beauty Show and tag us where possible. It helps others find the original source and supports the work that goes into creating these episodes.

See omnystudio.com/listener for privacy information.

Why Korea Banned ‘Exosome’ Skincare Ads and What It Means for the Industry13 nov. 202500:35:32

Exosomes are the hottest topic in K-Beauty right now and one of the most misunderstood. In this deep-dive episode, host Lauren Lee breaks down what exosomes actually are, how brands are using the term, what the regulations says, and why Korea’s MFDS has officially banned “exosome” claims in cosmetic ads from 2025.

Lauren also explains how this trend spread through clinics and TikTok, the difference between human-derived and plant or milk vesicles, and what regulators across the US, EU/UK, Australia and Korea are doing about it. Learn how to spot red-flag claims and separate hype from evidence in the next wave of regenerative skincare.

Access Full Show Notes: https://stylestory.com.au/blogs/podcast/why-korea-banned-exosome-skincare-ads-and-what-it-means-for-the-industry

CONNECT WITH US

BRIEF SUMMARY

  • What exosomes are vs how beauty marketing uses the term
  • Why exosomes are trending
  • Evidence so far and the limitations 
  • Human-derived vs plant / milk / synthetic vesicles
  • Regulation round-up
  • Takeaway: real science meets marketing hype

See omnystudio.com/listener for privacy information.

From Viral to Vulnerable: The Rom&nd Lip Tint Controversy Explained08 oct. 202500:37:19

Did one of Korea’s most-loved lip tints secretly torch thousands of customer's lips? In this week’s K-Beauty News Update, host Lauren Lee breaks down the Rom&nd Juicy Lip Tint scandal and what the brand is doing to manage it. 

Plus, we’re exploring how refill packs are changing the way we travel with skincare and the new stat proving Australia’s K-Beauty obsession and what it means for global trends. A listener wants tips for dry hands, fading stretch marks and affordable hair care that actually works.

Lauren also gives her honest reviews of the best Korean makeup fixers and how to find the perfect skin clinic if you're heading to Korea for treatments. 

Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/from-viral-to-vulnerable-the-rom-nd-lip-tint-controversy-explained

CONNECT WITH US
Book a K-Beauty Consultation for Your Business: stylestory.com.au/pages/k-beauty-consultancy
Instagram: instagram.com/lauren.kbeauty
TikTok: tiktok.com/@stylestory_kbeauty
Threads: threads.net/@lauren.kbeauty
Watch the Show on YouTube: youtube.com/@thekoreanbeautyshowpodcast
Shop Jelly Ko: jellyko.com.au
K-Beauty Newsletter: stylestory.com.au/pages/free-gift-signup
Product Finder Quiz: Find your perfect K-Beauty product

Products Mentioned in this Episode:

Recommendation of the Week:

 

All products recommended on the Korean Beauty Show podcast are selected by us. Some of our Show Notes may include affiliate links. If you buy something through one of these links we may earn an affiliate commission at no extra cost to you. These links helps us to offset the costs associated with producing, editing and distributing the podcast. 

See omnystudio.com/listener for privacy information.

How K-Beauty is Transforming Professional Beauty (Expo Recap)09 sept. 202500:31:18

K-Beauty is no longer niche; in fact, it’s becoming a must-have toolkit for beauty industry professionals, from aesthetic doctors to dermal therapists. In episode 272 of the Korean Beauty Show podcast, Lauren Lee shares key insights from Australia’s biggest professional beauty expo, including:

  • Why exosomes are everywhere (and what you really need to know)
  • How professionals are adopting K-Beauty systems, not just products
  • The rise of scalp care and the “skinification” of hair
  • The Korean Lash Lift and what sets it apart

For full show notes and resources, visit STYLE STORY. 

Products Mentioned in this Episode:

CONNECT WITH LAUREN 

Book a K-Beauty Consultation: stylestory.com.au/pages/k-beauty-consultancy
Instagram: instagram.com/lauren.kbeauty
TikTok: tiktok.com/@stylestory_kbeauty
Threads: threads.net/@lauren.kbeauty
YouTube: youtube.com/@thekoreanbeautyshowpodcast
Shop Jelly Ko: jellyko.com.au
Take Our Skin Quiz: https://jellyko.com/tools/perfect-product-finder/which-jelly-ko-product-is-perfect-for-me#/

Get a Free Skin Analysis: https://jellyko.com/pages/ai-skin-analysis

See omnystudio.com/listener for privacy information.

Korea’s Biggest Beauty Retailer Just Got Sued... and Lost05 août 202500:34:54

From lawsuits and mass brand closures to global expansions and lip product fails - on episode 271 of the Korean Beauty Show, we're breaking down what’s really happening in the Korean beauty industry in July 2025.

Access Full Show Notes for this Episode Here 

CONNECT WITH LAUREN

Book a Consultation: https://stylestory.com.au/pages/k-beauty-consultancy
Watch the Show on YouTube: https://www.youtube.com/@thekoreanbeautyshowpodcast
Follow me on Threads: https://www.threads.net/@lauren.kbeauty
My Instagram: http://www.instagram.com/lauren.kbeauty
Shop K-Beauty: http://www.stylestory.com.au/
Shop Jelly Ko: http://www.jellyko.com.au/
Follow us on TikTok: https://www.tiktok.com/@stylestory_kbeauty
Stay up to date with K-Beauty: https://stylestory.com.au/pages/free-gift-signup
Take the K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/

K-Beauty News Headlines

  1. Olive Young Loses Major Infringement Lawsuit
  2. 8,831 K-Beauty Brands Closed in 2024 
  3. Kolmar Korea Opens Huge US Factory to Avoid Tariffs
  4. Aestura Expands to Sephora in Australia and Canada

Question of the Week: Best Exfoliants for Dry, Sensitive Skin

Products Mentioned: 

One Must, One Meh, One Miss: Lip Product Reviews

Products Mentioned 

Watch Recommendation:

  • Dear Hongrang (Netflix)

Some of the links in this post may be affiliate links. This means that if you click through and make a purchase, I may earn a small commission at no extra cost to you. Your support helps keep The Korean Beauty Show running. Thank you!

See omnystudio.com/listener for privacy information.

The K-Beauty Brand That Grew Its Own Damn Centella21 juil. 202500:33:52

What kind of brand shuts down its entire production line for 72 hours just to ferment a single ingredient? In episode 270 of the Korean Beauty Show podcast, we’re sitting down with Mixsoon, a K-Beauty brand that stands out for all the right reasons. 

In an industry built on speed, duplication and sometimes more hype than integrity, this brand is doing things differently, from farming its own Centella on Jeju Island to rejecting fear-based clean beauty narratives. 

 

Access Full Show Notes for this Episode: Here 

 

CONNECT WITH MIXSOON 

Instagram: https://www.instagram.com/mixsoon_intl/

Korean Site: https://mixsoon.co.kr/

US Site: https://mixsoon.us/

Customer Service: global_cs@mixsoon.us

 

CONNECT WITH LAUREN

Book a Consultation: https://stylestory.com.au/pages/k-beauty-consultancy
Watch the Show on YouTube: https://www.youtube.com/@thekoreanbeautyshowpodcast
Follow me on Threads: https://www.threads.net/@lauren.kbeauty
My Instagram: http://www.instagram.com/lauren.kbeauty
Shop K-Beauty: http://www.stylestory.com.au/
Shop Jelly Ko: http://www.jellyko.com.au/
Follow us on TikTok: https://www.tiktok.com/@stylestory_kbeauty
Stay up to date with K-Beauty: https://stylestory.com.au/pages/free-gift-signup
Take the K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/

 

EPISODE SUMMARY

Lauren sits down with Mina from Mixsoon to discuss: 

  • The founder’s beginnings as a distributor and how the brand “Mixsoon” was  born 
  • How Mixsoon approaches both formulation and fermentation
  • Growing their own Centella asiatica on a farm in Jeju Island 
  • How the brand went from insider favourite to international “cult” brand 
  • How they built a “clean beauty” brand without fear mongering 
  • How the brand continues  to grow and survivor in the face of so many competitors shutting their doors 
  • How their collaboration with Korean boy band Enhyphen came about 
  • What’s next for Mixsoon

See omnystudio.com/listener for privacy information.

In-Cosmetics Korea 2025: The Skincare Ingredients Everyone’s Talking About10 juil. 202500:29:43

In Episode 269 of The Korean Beauty Show, host Lauren Lee takes you behind the scenes at in-cosmetics Korea 2025 to uncover the latest ingredient trends. From marine sponge microneedling to fermented collagen and high-performance sunscreen tech, Lauren breaks down what was real, what was marketing fluff and what might end up in your next favorite beauty product.This episode also touches on the future of beauty R&D, insights from STYLE STORY’s consultancy arm and what today’s expo floor says about tomorrow’s skincare shelf.

 

Access Full Show Notes for this Episode here 

 

CONNECT WITH LAUREN

Book a Consultation: https://stylestory.com.au/pages/k-beauty-consultancy
Watch the Show on YouTube: https://www.youtube.com/@thekoreanbeautyshowpodcast
Follow me on Threads: https://www.threads.net/@lauren.kbeauty
My Instagram: http://www.instagram.com/lauren.kbeauty
Shop K-Beauty: http://www.stylestory.com.au/
Shop Jelly Ko: http://www.jellyko.com.au/
Follow us on TikTok: https://www.tiktok.com/@stylestory_kbeauty
Stay up to date with K-Beauty: https://stylestory.com.au/pages/free-gift-signup
Take the K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/

 

In This Episode We Cover: 

Spicules: Marine sponge microneedles pitched as natural micro-exfoliators

Exosomes: Stem cell-derived delivery agents with murky regulatory status

Trending Functional Oils: Armorpheus, green coffee, ginseng, yuja, vetiver

Vitamin K2: The “age killer” for vascular health and eye rejuvenation

Astaxanthin LQ: Ultra-potent antioxidant (with a luxury price tag)

Collagen & Inner Beauty: The science behind ingestible collagen and more

Liposomes: Smarter, cleaner delivery systems with Korean-led R&D

Next-Gen UV Filters: Microencapsulation, enzyme-enhanced SPF and more

Biotech Formulation Trends: How delivery systems and functional actives are converging

STYLE STORY's K-Beauty Consultancy: How Lauren works with biotech startups and ingredient developers in the beauty space

See omnystudio.com/listener for privacy information.

K-Beauty's $435 Million Deal: What It Means for the Industry!18 juin 202500:27:51

In Episode 268 of The Korean Beauty Show, host Lauren Lee dives into the latest updates from the K-beauty world. This episode covers the shifting retail trends in Korea, the rise of convenience stores as beauty destinations, and the $435 million acquisition of Round Lab by Goodai Global. Plus, we explore the growing trend of dermacosmetics and the exciting news of Jelly Ko’s official launch in the UAE. Tune in for insights on what's shaping the future of K-beauty!

CONNECT WITH LAUREN

K-Beauty News

  • K-Beauty Retail: Convenience Stores as Beauty Hotspots
  • Big M&A News in K-Beauty
  • Dermacosmetics: The Next Big Trend
  • Jelly Ko Launches in the UAE

Question of the Week: Seoul Beauty TourA listener asks for recommendations while attending the Cosmobeauty Expo in Seoul. Lauren shares her must-do spots, including Myeong-Dong, Seongsu-dong and Hongdae, plus tips for a unique K-beauty experience.

Recommendation of the Month – Our Mid-Year SaleUntil June 30, enjoy 25% off all products with the code EOFYS. Don’t miss out on our hero product, Bubble Tea Steam Cream, available in a refill version for extra savings.

See omnystudio.com/listener for privacy information.

Plastic Surgery in Korea – What Foreigners Need to Know22 mai 202500:43:25

In Part 2 of Lauren’s interview with beauty concierge Jennifer Seo, from Aneue Concierge, the two dive into the surgical side of Korea’s booming beauty industry. From cultural attitudes to surgery to what really happens behind the scenes at a Korean clinic, this is your go-to guide for medical tourism in Korea.If you’ve ever considered getting a procedure done in Seoul - or just wanted to know what Korean celebrities are really doing to look so flawless - this episode is for you.

Access Full Show Notes: Here 

🎧 Catch up on Part 1 if you missed it for Jennifer’s insights into Korean skincare, booster treatments & stem cells: Here 

CONNECT WITH LAUREN  

CONNECT WITH JENNIFER

Jennifer works with a trusted network of Korean doctors and clinics, offering international patients in-depth consultations, translation help, and full concierge support.
📍 Aneue Concierge and Instagram 

EPISODE SUMMARY

In Part 2, Lauren & Jennifer break down:

  • What makes the Korean approach to plastic surgery different
  • The most in-demand procedures for international clients 
  • Why factory-style clinics are common (and how to avoid the wrong ones)
  • How much downtime you’ll really need for treatments like Thermage, Ulthera, and Botox
  • Red flags when picking a provider (and what you should always ask)
  • Why working with a concierge service can save you time, stress & money

💬 Kind Reminder

Creating each episode of The Korean Beauty Show takes a lot of research, time and energy. If you share or repurpose any of the insights from the show whether in posts, articles or videos I’d really appreciate it if you could credit the source. A quick mention or tag means the world and helps support the work that goes into producing these episodes.

Thank you! 💖🎙️

HAVE A QUESTION FOR THE SHOW?

Send Lauren a DM at @lauren_kbeauty or email us at admin@stylestory.com.au

Work With Lauren
If you're ready to scale your business with Korean products, practices or techniques, Lauren offers one-on-one consulting, strategy support and product development through her K-Beauty Consultancy. Book a session via STYLE STORY.

Don’t Forget:
Subscribe, leave a review and share this episode with your skincare bestie. It helps new listeners find the show.

See omnystudio.com/listener for privacy information.

Korean Medical Tourism & Stem Cell Beauty Secrets with Jennifer Seo – Part 115 mai 202500:40:19

This week on the Korean Beauty Show podcast, Lauren sits down with Jennifer Seo, a former Wall Street exec turned beauty and wellness concierge, who now helps international clients travel to Korea for cutting-edge skin treatments, medical checkups, aesthetic procedures and more.

From stem cell therapy to booster injections and Korea’s famous full-body medical exams, Part 1 of our chat dives deep into the non-surgical side of Korean beauty treatments and why Korea is becoming the destination of choice for skincare-savvy globetrotters.

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Episode Summary:

In Part 1 of this discussion, Lauren sits down with Jennifer Seo, founder of premium wellness and beauty travel concierge service, Aneue Concierge, to discuss:

  • How Jennifer turned a personal passion for skincare into a full-time business
  • Why international clients are flying to Korea for dermatology & non-invasive procedures
  • The appeal of Korea’s affordable and innovative treatments
  • What makes stem cell therapy so effective (and why it’s not common in the West)
  • The growing demand for Rejuran, exosomes, and Chanel boosters
  • Korea’s world-class health screening system and how it compares to the US & Australia

This episode is a must-listen for:

  • Beauty and wellness travelers
  • Curious skincare lovers
  • Anyone considering non-surgical treatments in Korea

Stay tuned for Part 2, where we go deep into the world of plastic surgery, red flags to avoid, and how Jennifer's team supports international patients through it all.

🔗 Learn more about Jennifer:

💬 Kind Reminder
Creating each episode of The Korean Beauty Show takes a lot of research, time and energy. If you share or repurpose any of the insights from the show whether in posts, articles, or videos, I’d really appreciate it if you could credit the source. A quick mention or tag means the world and helps support the work that goes into producing these episodes. Thank you! 💖🎙️

Let’s Chat:
DM Lauren on Instagram @lauren_kbeauty or join the convo in The Korean Beauty Show Podcast Chat on Facebook.

Work With Lauren
If you're ready to scale your business with Korean skincare, Lauren offers one-on-one consulting, strategy support, and product development through her K-Beauty Consultancy. Book a session via STYLE STORY.

Don’t Forget:
Subscribe, leave a review, and share this episode with your skincare bestie. It helps new listeners find the show!

See omnystudio.com/listener for privacy information.

Sunscreen Panic, Innisfree's Downfall & a Legal Win for Beauty of Joseon01 mai 202500:36:46

On this episode of the on The Korean Beauty Show Podcast, host Lauren Lee - founder of K-Beauty Consultancy STYLE STORY and beauty brand Jelly Ko - spills the tea on everything shaking up the Korean beauty world globally - from the biggest K-Beauty news stories, to listener Q&As, a behind-the-scenes brand update and Lauren’s no-filter product reviews in our brand new segment One Must, One Meh, One Miss.

ACCESS FULL SHOW NOTES FOR THIS EPISODE: Here 

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In This Episode:

K-Beauty News Updates 

  1. K-Beauty’s ₩40 Billion War Chest
  2. SPF Stockpiling in the U.S.
  3. Cosmax Sparks Industry Debate
  4. Innisfree's Downfall: How Things Are Going from Bad to Worse Post-Rebrand 
  5. Beauty of Joseon Wins Trademark Battle in India

Question of the Week: SOS for Dry, Damaged Skin
A listener asks for help with barrier repair after a skincare reaction. Lauren shares her top product picks. 

New Segment – One Must, One Meh, One Miss
Lauren debuts a new review segment where she shares one must, one meh and one miss Korean beauty product. 

8. Behind the Scenes at Jelly Ko: Best & Worst
Lauren keeps it real with an update on the highs and lows from inside Jelly Ko HQ.

Let’s Chat:

Are you stocking up on sunscreen? Still loyal to Innisfree? Have thoughts on Cosmax’s move?

DM Lauren on Instagram @lauren_kbeauty or join the convo in The Korean Beauty Show Podcast Chat on Facebook.

Work With Lauren
If you're ready to scale your business with Korean skincare, Lauren offers one-on-one consulting, strategy support, and product development through her K-Beauty Consultancy. Book a session via STYLE STORY.

Don’t Forget:
Subscribe, leave a review, and share this episode with your skincare bestie. It helps new listeners find the show!

See omnystudio.com/listener for privacy information.

The Pros and Cons of Korean Beauty Abroad – What Foreigners Love (and Don't Love) About K-Beauty in 202516 avr. 202500:38:28

K-Beauty has officially gone global—but what do international consumers really think about it? In this episode, we explore the strengths and growing pains of Korean beauty through the eyes of a global audience. From its innovative ingredients and luxurious textures to the confusing product overload, “whitening” language mishaps, and cultural disconnects—this is a candid look at what’s working, what’s not, and what needs to evolve in 2025.

We’ll break down:

  • Why foreigners are obsessed with K-Beauty’s gentle, results-driven formulas
  • The backlash against overwhelming routines and cutesy packaging
  • How language and cultural nuance impact global perception
  • What Korean brands must adapt to stay relevant internationally

Whether you’re a skincare enthusiast, beauty founder, or K-Beauty fan navigating the global market—this episode is your guide to understanding the real pros and cons of the Second Wave of K-Beauty.

Tune in to cut through the gloss and get real about K-Beauty abroad.

Access Full Show Notes for this Episode: Here 

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EPISODE SUMMARY The Rise of the “Second Wave” of K-BeautyThe Advantages of K-Beauty Abroad 

  1. It’s affordable but effective 
  2. Gentle, proactive skincare
  3. Natural / “clean” beauty with heritage ingredients 
  4. Constant innovation 

The Challenges of K-Beauty Abroad 

  1. Hyperconsumerism + Waste 
  2. Issues with Diversity and Inclusion 
  3. Trends move too fast 
  4. Ingredient Transparency & Education
  5. Perception of “Cheapness” Despite Quality
  6. The Blessing and Curse of Too Much Choice
  7. Lack of Instant Gratification

Final Thoughts

See omnystudio.com/listener for privacy information.

K-Beauty's Trillion Won Club30 mars 202500:24:59

Korean beauty has a new member of the trillion won club; "Korean skincare" is the most trending term by increase in popularity in 2025; and we've got a new crop of K-Beauty brand ambassadors this year. Lauren answers a listener's question about the crossover between snail mucin and dust mite allergies. Plus, a recommendation for a Korean sunscreen to try if you're sensitive or rosacea prone. Tune in for all this and more on episode 263 of the Korean Beauty Show podcast. 

 

Access Full Show Notes: Here

 

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K-Beauty News 

  • The Newest Member of K-Beauty's Trillion Won Club
  • K-Beauty's Newest 2025 Brand Ambassadors
  • Top Skincare Products by Increase in Popularity 

 

Question of the Week: Snail Mucin and Dust Mite Allergy 

 

K-Beauty Products to Try: Aestura Derma UV365 Barrier Hydro Mineral Sunscreen

 

Recommendation of the Week: UV Face Masks 

 

See omnystudio.com/listener for privacy information.

Sensory Beauty Trend18 mars 202500:15:27

Skincare is in its sensory beauty era. On episode 262 Lauren explores how the colour, scent, texture and feel of beauty products is coming to the fore in 2025, shaping social media, consumer preferences and brand product developments. 

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Episode Summary 

There is a growing body of literature examining the importance of sensory perception when it comes to beauty products.  

Access Full Show Notes for this Episode: Here 

Products Mentioned in this Episode:

 

 All products recommended on the Korean Beauty Show podcast are selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast.

See omnystudio.com/listener for privacy information.

Olive Young Announces US Expansion03 mars 202500:32:35

There’s a lot going on in the K-Beauty-sphere right now; Olive Young is expanding to the US, Aestura is launching at Sephora and multiple global beauty brands are exiting the Korean market due to increasingly tough competition in the domestic market. Plus, what are the cultural attitudes about plastic surgery in Korea and just how common is it? All these and more answered in this episode. 

Access Full Show Notes for this Episode: Here 

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K-Beauty News

  • Olive Young expanding to the US 
  • New research from Amore Pacific into aged ginseng 
  • L’Oreal Has Made Another K-Beauty Investment 
  • 3 Global Beauty Brands are exiting the Korean market
  • Aestura is Launching at Sephora in the US 

Question of the Week: What are the cultural attitudes about plastic surgery? How common in plastic surgery in Korea?

K-Beauty To Try 

Hera Sensual Nude Gloss

Recommendation of the Week 

 

  • Korean Pharmacy Finds

See omnystudio.com/listener for privacy information.

Most Popular Korean Hair Care14 févr. 202500:36:52

If you’re keen to learn more about the most popular Korean hair care products plus some interesting facts about the domestic hair care industry in Korea, then stick around. On this episode, we’re covering the hottest products, some categories you might not have heard of plus a few surprising things you may not know about Korea’s hair care industry. 



CONNECT WITH ME 

Book a Consultation 

Watch the Show on YouTube

Follow me on Threads

Instagram

Jelly Ko

Follow us on TikTok 

Stay up to date with the latest K-Beauty

Find Your Perfect K-Beauty Product Quiz


K-BEAUTY DISCOUNTS FOR KBS Followers:

  • YESSTYLE - Use Code KBS2020
  • Jelly Ko - Use Code KBS2020 for 10% off your first order 

 

Access Full Show Notes for this Episode: Here 

 

Products Mentioned in this Episode 

Beyond Argan Therapy Repairing Shampoo 

Unove Deep Damage Repair Shampoo 

107 Scalp Purifying Microbiome Shampoo 

Manyo Factory Bioxyl Anti Hair Loss Shampoo  (save 5% with code KBS2020)

Dr Groot Density Intensive Care Hair Strengthening Shampoo

Longtake Intensive Shampoo 

Healing Bird Treatment Deep Moisture

Miseenscene Salon 10 Professional Cica Protein Treatment

Steam Base Tea Tree Scalp Water Scaler

Aromatica Rosemary Root Enhancer

Unove Silk Oil Essence

Longtake Sandalwood Intensive Hair Oil 

Unove Water Essence Mist

Cha Hong Fix Volume Hair Spray 

Etude Pang Pang Hair Shadow (save 5% with code KBS2020) 

Moremo Keratin Hair Color

See omnystudio.com/listener for privacy information.

Korean beauty products without hyaluronic acid29 janv. 202500:21:14

Welcome back to another year of K-Beauty! We’re kicking off 2025 with a round-up of everything that’s bene happening in Korea over the holidays. We’ve had multiple mergers and acquisitions, K-Beauty exports have officially surpassed the US $10 billion mark. Plus, we’re answering a listener’s question about the elusive Korean beauty products that don’t contain hyaluronic acid. Lauren shares her recommendations for some makeup brushes to add to your collection and a new K-drama to add to your list. 


CONNECT WITH ME  Book a Consultation Watch the Show on YouTube Follow me on ThreadsMy InstagramShop KbeautyShop Jelly Ko Follow us on TikTok Stay up to date with the latest K-BeautyFind Your Perfect K-Beauty Product Quiz

K-Beauty News Headlines

 

K-Beauty News: Korean Beauty Mergers & Acquisitions

  • Manyo Factory acquired by K & L Partners
  • Dr G acquired by L’Oreal 

 

K-Beauty News: K-Beauty Exports Surpass $10 billion USD for the first time



Question of the Week: What are some Korean beauty products without hyaluronic acid in them?

Products mentioned:

K-Beauty Products to Try: Picasso makeup brushes 

Recommendation of the Week: Drama “When the Phone Rings”

See omnystudio.com/listener for privacy information.

2025 Korean Beauty Trend Forecast Part 2: Products & Tech14 janv. 202500:24:36

Which beauty products and technology are we going to be seeing in 2025? On this episode, K-Beauty expert Lauren Lee is sharing part 2 of her predictions for the Korean beauty trends we’re going to be seeing more of in 2025. If you missed part 1, tune in here. 

 

ACCESS FULL SHOW NOTES: Here


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2025 Korean Beauty Trend Forecast Part 2: AI (Artificial Intelligence) & AR (Augmented Reality) 

Technology Mentioned:

2025 Korean Beauty Trend Forecast Part 2: Milky Toners / Essences 

Products Mentioned:

2025 Korean Beauty Trend Forecast Part 2: Sunscreens 

Products Mentioned:

2025 Korean Beauty Trend Forecast Part 2: Beauty Devices 

Products Mentioned:

2025 Korean Beauty Trend Forecast Part 2: Injectables

Products Mentioned:

  • Rejuran

  • Rejuran Healer 

  • Rejuran S 

  • Letybo 

  • Daewoong’s Nuceiva

 

All products recommended on the Korean Beauty Show podcast are selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast. 

See omnystudio.com/listener for privacy information.

2025 Korean Beauty Trend Forecast Part 1: Ingredients07 janv. 202500:25:30

Which Korean skincare ingredients are we going to be seeing in 2025? On today’s episode, K-Beauty expert Lauren Lee is sharing part 1 of her predictions for the Korean beauty trends we’re going to be seeing more of in 2025. 

 

Access Full Show Notes for this Episode: Here 


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EPISODE SUMMARY 

  1. Trends we will see but won't be covering on this episode 
  2. Exosomes

  3. PDRN

  4. Ectoin

  5. Heartleaf

  6. Peptides 

  7. Retinol 

  8. A word of caution  

Products and Brands Mentioned in this Episode: 

 

All products recommended on the Korean Beauty Show podcast are selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast. 

 

See omnystudio.com/listener for privacy information.

2024’s Most Popular Korean Makeup31 déc. 202400:33:06

Which makeup products captured the attention of Koreans in 2024? Stick around to find out. On this episode, Korean beauty expert Lauren Lee is covering the most popular Korean makeup products of the year, from foundations, to cushions, concealers, lipsticks, highlighters and more. These are the products people couldn’t get enough of. 

 

ACCESS FULL SHOW NOTES FOR THIS EPISODE: https://stylestory.com.au/blogs/style-story/2024-s-most-popular-korean-makeup


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PRODUCTS MENTIONED IN THIS EPISODE: 

Foundations 

Powders

Concealers

Makeup Base: Yunjac Skin Perfecting Protective Base Prep 

BB Products

Lip Products

Eye & Brow Products

Blushes 

Contour & Highlight 

 

All products recommended on the Korean Beauty Show podcast are selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast. 

 

See omnystudio.com/listener for privacy information.

Most Popular Korean Skincare Products in 202424 déc. 202400:30:13

What were the most popular Korean beauty products of 2024? If you’re keen to find out which products, ingredients, categories and trends topped the charts in Korea this year then stick around because on today’s episode Lauren is rounding them up!

 

Access Full Show Notes for the Episode Here 


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Biggest Skincare Trends of 2024:

  1. Spicule Skincare

  2. Clean Beauty 

  3. Toner Pads 

  4. Hydrating essences

  5. Anti-aging essences

  6. Pore creams

Biggest Ingredient Trends:

  1. Retinol 

  2. Glutathione

  3. PDRN

  4. Peptides 

Most Popular Lines 

  1. Aestura’s Atobarrier 365 line

  2. Manyo’s Pantetoin line and Bifida Biome line

Most Popular Korean Cleansing Oils in 2024

Most Popular Korean Essences in 2024

Most Popular Korean Serums & Ampoules in 2024 

Most Popular Korean Toners in 2024

Most Popular Korean Toner Pads in 2024 

Most Popular Korean Lotions in 2024 

Most Popular Korean Moisturizers and Creams in 2024 

Most Popular Korean Mists in 2024 

Most Popular Korean Sunscreen in 2024

Round Lab Birch Sap Sunscreen 

Most Popular Korean Eye Creams in2 024 

Most Popular Spicule Skincare: VT Reedle Shot

Most Popular Peptide Product: Cosrx The Peptide Skin Booster Serum 

 

All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast. 

 

See omnystudio.com/listener for privacy information.

Can Beauty Products Exist Independently of Beauty Standards?15 déc. 202400:28:50

On today’s episode we’re covering all the latest Korean beauty news headlines - Korea’s domestic cosmetics market reaching new heights, the top trends at Cosmoprof Asia, the small dose cosmetics trend and how social media created the beauty industry’s newest dialect. Plus, Lauren answers a listener’s question about beauty standards, and shares her recommendation for Korean makeup cushions to try, plus a selection of K-Beauty products for babies and kids.  

 

Access Full Show Notes for this Episode Here


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News Headlines:

  1. Korea’s Domestic Cosmetics Market Reaches New Heights 

  2. Top Trends at Cosmoprof Asia

  3. Small Dose Cosmetics 

  4. How Social Media Created Beauty’s New Dialect

 

Question of the Week: Can beauty products exist independently of beauty standards, and how do you see this dynamic playing out differently between Korean and Western beauty markets?

 

K-Beauty Products to Try

Products Mentioned: 

 

RECOMMENDATION OF THE WEEK: Atopalm for babies & kids

 

All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast. 

 

See omnystudio.com/listener for privacy information.

Best and Worst of Laneige11 déc. 202400:20:05

Tune in for a fun new segment where we “rate” the best and worst of Korean skincare. On today’s episode, Lauren is sharing the best and worst of cult K-Beauty Laneige, offering her insights as a distributor of Laneige products for over 10 years. Which products did customers love and which ended in tears for everyone? Tune in to find out. 


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Products Mentioned in this Episode

 

All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast.

 

See omnystudio.com/listener for privacy information.

Beauty Dupes Making Headlines in Korea25 nov. 202400:24:29

2024 is officially the year of the dupe in Korea! Lauren rounds up the skincare and makeup products making headlines, plus a look at which Korean beauty products hit the top of the charts in the US recently. We’re answering a listener’s question about gua sha, sharing a product recommendation for acne prone skin and a Korean movie to add to your watch list. 

 

Full Show Notes Are Available Here

 

CONNECT WITH ME  

 

K-Beauty News Headlines 

 

Skincare & Makeup Dupes are exploding in popularity in Korea

Products Mentioned: 

  • Son & Park Arti Spread Color Balm

  • Chanel Lip & Cheek Balm 

  • Holika Holika eyeshadow 

  • Dior Loose Blush

  • BECHIC Makeup Spatula 

  • Picasso Makeup Spatula

  • Plu Cica Booster Reedle Shot 

  • VT Reedle Shot

  • Daiso Pudding Pots 

  • Fwee Pudding Pots 

Data: 헤럴드경제 

 

Previous Korean Beauty Show Podcast Episodes on Dupes:

 

Top Selling Korean Beauty Products on Amazon for Q3 2024

Products Mentioned:

Data: MarketDefense x Beauty Matter 

 

Jelly Ko is now available at eCosmetics

Shop: Jelly Ko Collection 

 

Cleanical Beauty Panel 

Join me and other industry experts on the 27th of November for an online panel on the rise of cleanical beauty: “Coming clean: Science, Transparency & the Rise of 'Cleanical' Beauty”

Register Here

 

Question of the Week: “Hi Lauren I just wanted to say that I love your podcast. I listen to it on my day off each week as my chill moment. I wanted to ask what you think of Gua sha and if you think it helps your skin” 

 

 

K-Beauty to Try: Ciracle Red Spot Cream

 

Recommendation of the Week:  Korean Film “Uprising” (전,란; lit. War and Revolt) 



All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast.

 

See omnystudio.com/listener for privacy information.

Trending Korean Makeup - Worth It or Not?13 nov. 202400:24:14

When it comes to viral trending Korean makeup it can be hard to know which ones are worth the hype and which are all hot air. Luckily for you, I’ve tried and tested the top trending products and today we're going to sort the good from the bad for you. 

Tune in if you don't want to waste a single dollar more on over-hyped products that don't do what they say. 

 

Access Full Show Notes: Here 

 

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Products Mentioned in this Episode 

 

All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast. 

See omnystudio.com/listener for privacy information.

K-Beauty vs Top Trending Global Beauty01 nov. 202400:24:56

Korea has officially surpassed France as the top exporter of beauty products to the US. But how do Korean beauty brands differ from global beauty brands? Lauren takes a look at the data and offers her thoughts as an industry veteran. Plus, stick around if you’re keen to hear which Korean foundation to try, plus a recommendation for an expert who breaks down the science behind your favourite Korean skin care products.  

Access Full Show Notes: Here 

 

CONNECT WITH ME 

K-Beauty News

  • Korea surpasses France as the top exporter of beauty products to the US this year:

  • Gelato Glaze Lip Mask wins Prevention Best of Beauty Award 

Question of the Week: How do Korean beauty brands differ from those that are supposed to be the best in the world? 

K-Beauty to Try:

Product mentioned:

Recommendation of the Week

 Dr Rachel Ho

See omnystudio.com/listener for privacy information.

Is Korean Beauty Natural?17 oct. 202400:29:30

We’re answering one of the most Googled questions about Korean beauty. Lauren discusses the current regulatory framework for a product to become certified in Korea as “natural” or “organic”, and why the industry has pushed for the system to be abolished. And are natural beauty products actually better? Tune in for the discussion. 

Access Full Show Notes for this Episode: Here

 

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EPISODE SUMMARY 

  • Natural and Organic Cosmetics: The Cosmetic Regulatory Framework in Korea 
  • How brands and products become certified as “natural” and/or “organic” in Korea 
  • Why the Korean beauty industry isn’t happy with the current regime 
  • Proposed changes in 2024 and future of the natural / organic industry 
  • Is Natural Beauty better?
  • Issues with the natural beauty category 

See omnystudio.com/listener for privacy information.

Microneedling in a Bottle - Scam?09 oct. 202400:28:04

On this episode, we’re covering the MFDS’s latest crackdown on skincare products claiming to offer “microneedling in a bottle”. Plus, one of our listeners requested a Korean swap for Glow Recipe’s Niacinamide Dew Drops, which we’re answering. Lauren discusses why Jelly Ko has launched 3 skin care refills in 2024 and she introduces her Autumn/Winter K-beauty skincare routine recommendations. 

 

Access Full Show Notes: Here


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K-Beauty News: Microneedling in a Bottle - Scam? 

Cosmetics claiming to have "microneedling" capabilities might be the latest TikTok craze but as it turns out they’re also a scam that’s been the subject of action by Korea’s Ministry of Food & Drug Safety ("MFDS"). 

Tune in for the full discussion. 

Question of the Week:  Is there a Korean dupe for Glow Recipe’s Niacinamide Dew Drops? 

Product discussed: Jung Sae Mool Essential Mool Cream 

New Product Releases 

Tune in for the discussion on why we’re focusing on refills 

Recommendation of the Week: Autumn/Winter K-beauty skincare routine recommendations

Products mentioned: 

    1. Essence / Toner: Dewy Glaze Toner  
    2. Serums: 
        1. Oil: Equlib Le Noir Face Oil
        2. Moisturiser: 
            1. Occlusive:
              1. Avene Cicalfate

            See omnystudio.com/listener for privacy information.

            How I Built My K-Beauty Businesses03 oct. 202400:35:12

            On this episode, Lauren shares an interview she did with KoreaProduct Post, covering everything from her journey from law to entrepreneurship to how she built her Korean beauty businesses. She reveals some of the challenges she faced along the way, how K-Beauty has impacted global markets and strategies for penetrating international markets.  Plus, what’s next for the Korean beauty industry? 


            CONNECT WITH ME

            EPISODE SUMMARY

              • From Law to K-Beauty: An Unexpected Path
              • Building a K-Beauty Empire
            • K-Beauty Fan Following
            • The Trends 
            • Competition in the market 
            • Looking ahead
            • Wrap up 

            Watch the Episode: On YouTube 

            See omnystudio.com/listener for privacy information.

            Dodgy K-Beauty Marketing Tactics28 août 202400:25:05

            In 2024, there are more than a few dodgy K-Beauty marketing tactics doing the rounds. Thanks to the rise of social media we are seeing more brands and advertisers trying to create a viral moment for their product, leading some to rely on questionable marketing tactics to do so. On this episode, we're covering "those" glass skin ads, deceptive and misleading advertising claims, brands infiltrating online communities to plant reviews and hype products, plus brands and retailers advertising & selling sunscreens in countries where the products aren't legally compliant. 

            Access Full Show Notes: Here 

            CONNECT WITH ME

            EPISODE SUMMARY

            1. Glass Skin Ads 
            2. Brands Covertly Infiltrating Online Communities to Advertise Products 
            3. Deceptive and Unfair Marketing Claims 
            4. Advertising Sunscreens in Countries Where the Products Don't Meet Local Regulations 

            Access Full Show Notes for this Episode here

            See omnystudio.com/listener for privacy information.

            The Business of K-Beauty14 août 202400:26:32

            On this episode, we’re chatting the business of K-Beauty with a look behind the scenes of one of Korea’s largest conglomerates, Shinsegae, who has just announced that it has acquired Gen-Z brand AMUSE. Plus, while we’re on the topic of Korean beauty businesses, Lauren does an explainer of exactly what’s going on over at STYLE STORY at Jelly Ko. 


            CONNECT WITH ME

            Access Full Show Notes for this Episode here

            K-Beauty News Headlines

            • Shinsegae Acquires AMUSE 
              • What this means for the Shingsegae portfolio 
              • How this acquisition is different from past brand acquisitions 
              • What this tells us about global expansion plans among Korea’s top conglomerates 
            • Update on What’s Going On at STYLE STORY and Jelly Ko 

            Recommendation of the Week:  ZEROID Derma Shield Cream MD 50g SPF50+ PA++++

            See omnystudio.com/listener for privacy information.

            Top K-Beauty Trends at the Cosmo Beauty Expo12 juin 202400:39:51

            If you’re curious about what goes on at a K-Beauty expo in Korea then don’t miss this episode. Lauren covers what’s trending in K-Beauty in 2024 for devices, ingredients, skin and hair care, plus who would benefit the most from attending this expo. 


            CONNECT WITH ME

            Access Full Show Notes for this Episode Here: https://stylestory.com.au/blogs/podcast/top-k-beauty-trends-at-the-cosmo-beauty-expo

            Topics Covered in this Expo 

            • At Home Beauty Devices
            • Nail salon tech 
            • Pimple Patches
            • Pad style products  
            • Diet pills and systems
            • Custom skincare 
            • Top Trending Ingredients 
            • Hair and scalp care 
            • K-Beauty Brands attending the Expo 
            • Who would I recommend the Cosmo Beauty Expo to?

            See omnystudio.com/listener for privacy information.

            Best Glass Skin Products in 202425 mars 202400:37:36

            If you're searching for the best K-Beauty products to guarantee the glass skin glow in 2024 you're in the right place. Let's take a look at some of the tried and tested favourites and their more modern counterparts!

             

            Access Full Show Notes: https://stylestory.com.au/blogs/style-story/best-glass-skin-products-in-2024

             

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            Best Glass Skin Products in 2024 - the Essence

            Products mentioned: 

             

            Best Glass Skin Products in 2024 - the Toner

            Product mentioned:

             

            Best Glass Skin Products in 2024 - the Clay Masks

            Product mentioned:

             

            Best Glass Skin Products in 2024 - the Serum 

            Product mentioned: 

             

            Best Glass Skin Products in 2024 - The Moisturiser

            Product mentioned:  

            See omnystudio.com/listener for privacy information.

            Sephora Pulls Out of Korea20 mars 202400:20:55

            In this week’s news headlines we’ve got a new beauty buzzword for 2024 and which popular international retailer is pulling out of Korea and why? Stick around to find out on episode 242 of the Korean Beauty Show podcast. 

             

            Access Full Show Notes: https://stylestory.com.au/blogs/podcast/sephora-pulls-out-of-korea


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            K-Beauty News

            • Sephora Pulls Out of Korea 
            • "Peptide" is a Keyword for the Beauty Industry in 2024

             

            Question of the Week: Do the melting collagen masks really work? New Korean Beauty Product Reviews

            Recommendation of the Week:

            If you've been searching for Jelly Ko's 3 most popular products - our sleeping mask, moisturiser and toner - you'll notice they're out of stock. We've been overwhelmed by orders after our mask took home the Best of Beauty Awards last year. 

            Sign up for the notifications to be notified when the products are back in stock so you don't miss out on them!

            See omnystudio.com/listener for privacy information.

            Korean Beauty Products You May Not Have Heard Of11 mars 202400:28:31

            From makeup spatulas, to sun patches, tone creams, aegyosal pens and more, on this episode of the Korean Beauty Show podcast we’re doing a round up of some of the Korean beauty products you may not have heard of before. 

            Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/korean-beauty-products-you-may-not-have-heard-of


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            Access Full Show Notes: https://stylestory.com.au/blogs/podcast/korean-beauty-products-you-may-not-have-heard-of



            Korean Beauty products you may not have heard of: Makeup Spatulas 

             

            Products mentioned: Makeup Spatula 

             

            Korean Beauty products you may not have heard of: Tone Up Creams

             

            Product mentioned: Heimish Artless Glow Base 

            Korean Beauty products you may not have heard of: Hair coloured powders 

             

            Korean Beauty products you may not have heard of: Cushion foundations 

             

            Korean Beauty products you may not have heard of: Aegyosal pens (애교살) 

             

            Korean beauty products you may not have heard of: Circle coloured contact lens

             

            Korean beauty products you may not have heard of: Gommage peeling gels 

            Product Mentioned: Beauty of Joseon Apricot Peeling Gel 


            Korean beauty products you may not have heard of: Adhesive sun patches

            See omnystudio.com/listener for privacy information.

            Is This Popular Korean Toner Breaking Me Out?04 mars 202400:15:43

            As the popularity of Korean beauty continues to grow overseas so too does the popularity of Korean ingredients. Which 3 are taking off overseas? Tune into find out. Plus, we’re discussing a popular K-Beauty toner that’s breaking a lot of people out, the best Korean Vitamin C serums and more. 

            Access Full Show Notes: https://stylestory.com.au/blogs/podcast/is-this-popular-korean-toner-breaking-me-out


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            K-Beauty News

            • Popularity of Korean Ingredients Grows Overseas 
            • Lauren quoted in Elle Magazine’s Round Up of the Best Korean Vitamin C Serums 

            Question of the Week: Could Anua Heartleaf Soothing Toner have broken me out?Korean Beauty Product Reviews

            Jelly Ko Cherry Blossom Sleeping Mask:

            "This mask smells heavenly. I love the texture and feel of it on my face. I'm skeptical of products like this but this one has actually made a difference and given me the results I am hoping for. It makes skin look plump, hydrated and moisturized the next day. Highly recommend!"

            See omnystudio.com/listener for privacy information.

            Best K-Beauty Makeup Dupes in 202428 févr. 202400:29:11

            If you’re a fan of beauty dupes and swaps then stick around for today’s episode because we’re doing a round-up of some of the best Korean beauty dupes and swaps for popular makeup products in 2024. 

            Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/best-k-beauty-makeup-dupes-in-2024

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            If you like the show and want to support us you can buy your korean beauty products from us on stylestory.com.au, jellyko.com or on Amazon 

            Best Korean Beauty Makeup Dupes in 2024 

            1. Dior Addict Lip Maximizer Gloss in #002 Opal > Rom&nd Glasting Water Gloss in shade #00 Meteor Track
            2. Rare Beauty Soft Pinch Liquid Blush Bliss > Apieu Juicy Pang Blusher in PK03 Guava
            3. Glow Recipe Sunscreen > Heimish Artless Glow Base
            4. Huda Beauty Easy Bake Loose Powder > Innisfree No Sebum Mineral Powder
            5. IT Cosmetics CC+ Cream Oil-Free Matte with SPF 40> Missha M Perfect Cover BB Cream
            6. Charlotte Tilbury Lipstick, Pillow Talk > Peripera Ink Velvet in Bouquet Nude 
            7. Fenty Beauty Poutsicle Hydrating Lip Stain in Mai Type > Romand Dewyful Water Tint in 06 Thulian
            8. Rare Beauty Warm Wishes Effortless Bronzer Stick > Etude House Play 101 Stick Contour Duo

            Also mentioned: Too Cool for School Art Class by Rodin.  

            See omnystudio.com/listener for privacy information.

            Personalization is 2024's Leading Trend in Korea19 févr. 202400:30:38

            The Korean beauty industry is responsible for launching many of the top trending innovations in the global beauty industry for the last 15 years. This year's biggest trend so far is personalization. From colour analysis, to MBTI and made-for-you foundations, it seems everyone in Korea wants skincare, beauty and even makeup that's personally tailored to them. 

            But is the latest personalization trend going to stick around or are there too many barriers for most brands looking to jump on it? Lauren discusses on episode 238 of the Korean Beauty Show podcast.  

            Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/personalization-is-2024s-leading-trend-in-korea


            Is Korea’s Personalization Trend A Fad or Lasting Trend?

            Based on an interview I did with Cosmetics Design Asia, I'm sharing my thoughts on this trend and whether we're likely to see this trend spread.  

            Question of the Week: What are the popular treatments in Korea at the moment?

            • Rejuran 
            • HIFU 


            Why Did You Buy This K-Beauty Product?

             

            Recommendation of the Week: Doctor Slump 

            • New K-drama on Netflix starring Park Hyung Sik and Park Shin Hye

            See omnystudio.com/listener for privacy information.

            Korean Skincare Valentines Day Special13 févr. 202400:28:53

            Whether you're planning to spend the day solo, with girlfriends (#GalentinesDay) or loved up with your favourite person, there's one thing I know for sure: that there's no shame in feeling and looking your best on Valentines Day. 

            So sit back, grab a wine or a box of choccies and throw one of these Korean skincare products on! We're doing our bit by offering you 14% off these pampering faves exclusively at STYLE STORY. 

             

            Access Full Show Notes: https://stylestory.com.au/blogs/podcast/korean-skincare-valentines-day-special

             

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            PRODUCTS MENTIONED IN THIS EPISODE 

              

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            Best K-Beauty Skincare Dupes in 202405 févr. 202400:26:56

            In 2024, many K-Beauty products have a cult following and for good reason – not only do they deliver fantastic results, they are beautifully packaged, contain stellar ingredients and are reasonably pricedBut some K-Beauty products also contain similar ingredients or perform similarly to more expensive skincare products. If you’re looking to save some money this year  (#costofliving crisis!) check out our list of Korean beauty product dupes and swaps for products that perform similarly to more expensive ones. 

            Access Full Show Notes: https://stylestory.com.au/blogs/podcast/best-k-beauty-skincare-dupes-in-2024


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            EPISODE SUMMARY 

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            Don't Buy a Korean Beauty Device Without Listening to This30 janv. 202400:23:57

            Thinking about pulling the trigger on an expensive new K-Beauty device? Tune into this episode first. We’re looking at the latest research, plus answering a listener’s question about why makeup in Korea is so much cheaper and higher quality than other popular options. 

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            K-Beauty News

            Question of the Week: “Can you explain why makeup is so much higher quality and cheaper in Korea? I'm in perth and ITS JUST NOT THE SAME?”

            Product Testing Opportunities: Available at the moment via Jelly Ko's Instagram 

            New K-Beauty Reviews

            Recommendation of the Week - Singles Inferno 3 

            See omnystudio.com/listener for privacy information.

            Celebs Favourite Korean beauty products, tips and tricks17 janv. 202400:14:52

            On episode 234, we covering celebrities favourite Korean beauty products, tips and tricks. From Queen Letizia of Spain to Jisoo from Black Pink it's safe to say that K-Beauty has pretty wide appeal. And when it comes to how to get the most of out our your products some celebs have wackier tips than others. Tune into find out.

             

            Access Full Show Notes: https://stylestory.com.au/blogs/podcast/celebs-favourite-korean-beauty-products-tips-and-tricks

             

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            CELEBS COVERED:

            • Em Rata
            • Justin Bieber
            • Jessica Jung 
            • Jisoo
            • Suzy
            • Irene Kim

            See omnystudio.com/listener for privacy information.

            Learn the Basics of Korean Medicinal Herbs11 janv. 202400:29:26

            Ep 233 - Learn the Basics of Korean Medicinal Herbs 

            Lauren answers a listener’s question about the best place to learn about traditional Korean medicinal herbs and skincare in Korea. Plus, Laneige has a new global brand ambassador and several Korean beauty brands have announced price rises to start the new year. Real customers review products from APLB, COSRX and Jelly Ko. 

             

            Access Full Show Notes

             

            CONNECT WITH ME

            K-Beauty News Headlines

            1. Sydney Sweeney Selected as Laneige’s New Global Ambassador
            2. Price of Korean Beauty Products Rising Again in 2024 

            Question of the Week:

            “Hello Lauren :) it might be off topic from what you usually talk about but in regards to wanting to learn more about medicinal herbs or on skincare in Seoul. Do you know of any institutes or one month programs for beginners by any chance? Thank you”

            • Take a look at the Show Notes for full details 

            New K-Beauty Products on STYLE STORY 

            New K-Beauty Reviews

            Recommendation of the Week - Mixsoon Centella Asiatica Extract 

            See omnystudio.com/listener for privacy information.

            Which Skin Clinic Should I Go To in Seoul?04 janv. 202400:15:38

            Wondering which skin clinic you should go to while visiting Seoul? On this episode Lauren is giving her recommendations about how to pick the right clinic for you. 

             

            Access Full Show Notes: https://stylestory.com.au/blogs/podcast/which-skin-clinic-should-i-go-to-in-seoul

             

            CONNECT WITH ME

            My Instagram: www.instagram.com/lauren.kbeauty

            Shop Kbeauty: www.stylestory.com.au

            TikTok: https://www.tiktok.com/@stylestory_kbeauty

            Jelly Ko’s IG: www.instagram.com/jellyko_official

            Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup

            Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/

             

            If you enjoyed this episode, please share it with a friend! 

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