Explore every episode of the podcast The Know Like & Trust Show with Britney Gardner: Authentic Automated Marketing

Questions and Answers for Building Your Know, Like & Trust Factor Through PR 1. How does Dina Behrman define PR and how does she convey its relevance to solo entrepreneurs and small business owners? She defines PR as leveraging other people’s platforms to share one’s story and expertise. She conveys its relevance to solopreneurs by ... Read more

The post Build Your Know, Like & Trust Factor Through PR with Dina Behrman appeared first on Content Strategy by Britney Gardner.

Repurposing Short-Form Content Into Long-Form Content Hey there, fellow service providers! A few weeks ago, I promised to discuss a slightly unconventional topic – transforming a library of short-form content into long-form pieces. While I usually focus on repurposing long-form content into shorter formats, this question emerged during the Social Search Summit, where I participated ... Read more

The post Short Form to Long Form: Maximizing Your Content Library for SEO Benefits appeared first on Content Strategy by Britney Gardner.

How To Create More Time For Your Life Without Compromising Your Business Your business should support your life, not the other way around. I’ve been spending quite a bit of time on non-content-related activities lately, like painting and gardening. I’m exploring acrylics, oil pastels, and mixed media on canvas, and I’m absolutely loving it. I ... Read more

The post Maximize Your Content: AI Tools for Smart Repurposing Strategies appeared first on Content Strategy by Britney Gardner.

Before I delve into this topic, let me say that I’ve discussed authority content before – three years ago, to be precise. And while I still stand by that episode on crafting an authority opinion, I believe it’s time to add to it. So let’s dive into building authority opinions, why we create them, and ... Read more

The post Authority Opinions: Building Authority & Impactful Content Creation appeared first on Content Strategy by Britney Gardner.

Ah, Random Acts of Content – or as it’s commonly known, Spray and Pray Posting. I’ve spent a fair amount of time discussing the absolute and utter perils of this approach–and this article won’t be a flip on that. In fact, the first pillar of the Uncommon Content framework emphasizes mapping out your content, which ... Read more

The post Random Acts of Content appeared first on Content Strategy by Britney Gardner.

Embracing Your ”Special Sauce”: Becoming a Category of One Are you tired of blending in with the crowd and ready to stand out in your own unique way? In a world filled with sameness, being a category of one allows you to carve your own niche and highlight the qualities that make you truly special. ... Read more

The post Creating a Category of One Brand Experience with Terrica Strozier appeared first on Content Strategy by Britney Gardner.

Thoughtful Content Repurposing Before we delve into the nitty-gritty of repurposing content, let’s be clear about one thing: there’s a downside to repurposing. And that’s exactly what we’re going to discuss today. Look, I’m all for repurposing content – in fact, my main offer is helping service providers like you utilize evergreen content in smart ... Read more

The post The Downside of Repurposing: Understanding the Pitfalls and Benefits for Micro Businesses appeared first on Content Strategy by Britney Gardner.

The Content Easy Button: For Those Who Believe in Their Work For soloish entrepreneurs and seasoned marketers alike, the struggle to effectively market our content can often be a thankless task. We believe in our ideas and the remarkable services we have to offer, and it’s natural to question why we should have to put ... Read more

The post The Content Easy Button appeared first on Content Strategy by Britney Gardner.

Unlocking Brand Visibility Through Consistent Personal Style Welcome to our blog post, where we delve into the quirky relationship between personal style and brand visibility. While it may be a seemingly insignificant factor, the power of consistency in personal style cannot be underestimated in enhancing brand recognition. Whether modifying accessories or switching up hairdos, maintaining ... Read more

The post Image Presentation in Content with Angela Foster appeared first on Content Strategy by Britney Gardner.

In the world of content creation, like much of creative work, there is often a divide between our aspirations for quality work and the actual skill level we possess. This disparity is known as The Taste Gap, coined by Ira Glass. While the taste gap can motivate us to improve our skills, it is The ... Read more

The post The Promotion Gap: Rethinking the Role of Content in Your Business appeared first on Content Strategy by Britney Gardner.

Understanding search intent and levels of awareness in content creation isn’t the first thing that comes to mind when most sit down to create content! Have you ever thought about the search intent of your audience when crafting your content?  Here’s the deal. I’m a fan of long-form content. BUT, according to Ahrefs, 90% of ... Read more

The post The Impact of Search Intent on Building Know, Like, and Trust in Online Relationships appeared first on Content Strategy by Britney Gardner.

Shifting SEO Perspective: Prioritizing Valuable Content for Small Service Providers Running a very small service business comes with its own unique challenges. Limited resources and intense competition mean that you need to make every move count. One strategy that can give you a competitive edge is maximizing information gain. In this article, we will explore ... Read more

The post The New Future of SEO: Information Gain for Small Businesses appeared first on Content Strategy by Britney Gardner.

In today’s fast-paced digital world, creativity and storytelling have become essential tools for marketers, writers, and entrepreneurs to captivate their audience. From harnessing a potent premise for creativity and curiosity to embracing the power of storytelling in online marketing, these we explore the strategies that can elevate your content and set you apart from the ... Read more

The post Storytelling: Connecting with Your Audience in a Noisy World with Jay Acunzo appeared first on Content Strategy by Britney Gardner.

We’re diving into the turbulent waters of content creation, where the waves of overwhelm crash incessantly against the shores of creativity. It’s a wild ride, with social media platforms demanding a never-ending stream of content–much like my five-year-old’s incessant requests for snacks. That said, there’s no reason to own that overwhelm as we explore the ... Read more

The post Overwhelmed by Content Creation? Tips for Regaining Control and Balance appeared first on Content Strategy by Britney Gardner.

Revolutionizing List Building: Breaking Myths and Embracing Reality Welcome, content rebels! If you’re tired of meaningless marketing rituals and eager to connect more effectively with your online audience, then you’ve come to the right place. In this blog post, we’ll be cracking the code of effective list building. But hold on, we’re not going to ... Read more

The post The Internet Personalities Are Lying To Us (About How To Build Your List) appeared first on Content Strategy by Britney Gardner.

Making Sense of Bad Podcast Pitches: Learning, Creating Better, and Marketing Ploys Have you ever received a bad podcast pitch? You’re not alone. In fact, it has become such a common occurrence that it has turned into an unwanted daily routine for many of us. But instead of just ranting about it on social media, ... Read more

The post Content Lessons from the Trenches: Insights from Enduring Bad Podcast Pitches appeared first on Content Strategy by Britney Gardner.

The Power of Core Values in Building Strong Referrals and Business Relationships In our fast-paced world, shared core values often take a backseat when forming relationships, both personal and professional. However, these values play a vital role in establishing long-lasting and effective connections. Acting as a compass, core values guide our decisions and actions, becoming ... Read more

The post Thoughtful Networking with Cara Steinmann appeared first on Content Strategy by Britney Gardner.

Creating a Complete Content Plan for Service Providers In the world of service providers, staying ahead is no longer just about offering the best services–you have to market your services just as well as provide them. It’s also about adding value to the client’s journey through engaging, informative, and relevant content. The process of organizing ... Read more

The post A Step-by-Step Content Plan for Service Providers: From Buzz to Action appeared first on Content Strategy by Britney Gardner.

What is Uncommon Content? Uncommon Content is a way of approaching content marketing specifically for online service providers–that is, those who engage with (and ultimately land) clients online. How a solo-ish service business approaches creating content online doesn’t fall within the typical content marketing audiences–we’re not content creators of the influencer persuasion, and we’re not ... Read more

The post What Is Uncommon Content? appeared first on Content Strategy by Britney Gardner.

Are you tired of playing by the rules of SEO and social media algorithms? Do you want to build genuine relationships with your clients through your content? Then, welcome to a space dedicated to making the most out of your content and say hello to content optimization. In this blog post, we will be guided ... Read more

The post Ins & Outs of Content Optimization with Zoe Hawkins appeared first on Content Strategy by Britney Gardner.

From Rock Stars to Storytelling: the Relationship Between Social Media & Content Marketing Are you confused about the difference between content marketing and social media? You’re not alone! Although these terms are often used interchangeably, they actually have distinct characteristics and serve different purposes. In this blog post, we will first talk about what content ... Read more

The post What is Content? appeared first on Content Strategy by Britney Gardner.

Are you tired of drowning your big, brand messages in the sea of automated content? Are you ready to establish an online presence and build worthwhile relationships with clients? If so, then this blog post is for you. We understand the frustration of being constantly told what to do in your business, but not receiving ... Read more

The post Committing to Consistent Content: What It Takes to Show Up for Your Audience appeared first on Content Strategy by Britney Gardner.

In today’s digital landscape, search engine optimization (SEO) has become synonymous with online visibility and customer reach. While many small business owners may feel intimidated by SEO, it is crucial for them to embrace this concept to thrive in the competitive online marketplace. While search engines like Google dominate our understanding of SEO, we often ... Read more

The post The Ultimate Guide to Pinterest SEO for Small Businesses appeared first on Content Strategy by Britney Gardner.

Mastering Thought Leadership: AI Strategies for Success In this fast-paced age of artificial intelligence, thought leadership has become more important than ever. But what exactly is thought leadership? And how can you establish yourself as a leader in your field? In this blog, we’ll dive deep into the concept of thought leadership and explore the ... Read more

The post Thought Leadership: AI Strategies for Success appeared first on Content Strategy by Britney Gardner.

Be The Rooster In Marketing The phrase “Be the rooster in marketing” is an analogy that highlights the importance of taking charge and leading in your marketing efforts. This concept is the precursor to the idea of building an audience of thinkers and creating sustainable, measurable content for solo-ish online businesses. Being the rooster came ... Read more

The post Building an Audience of Thinkers: Why It Matters and How to Do It appeared first on Content Strategy by Britney Gardner.

Small, solo-ish businesses have a unique challenge when it comes to LinkedIn. While not the corporate playground it once was, it works differently for micro businesses than it does for those working in a job. Building Connections on LinkedIn LinkedIn, the ultimate hub for professional connections, is your playground for networking and fostering professional relationships. ... Read more

The post LinkedIn: The Art of Building Connections from Tania Bhattacharya #248 appeared first on Content Strategy by Britney Gardner.

2023 isn’t showing up with a “business as usual” vibe. A handful of years after the work remote world began, a season after quiet quitting, and the world of doing business online has exploded. With it, many changes in how people hire services and skills online abound. With more and more industries being served by ... Read more

The post Moving from ‘Nice to Have’ to ‘Must Have’ #247 appeared first on Content Strategy by Britney Gardner.

We’re going to delve into the timeless concept of under-promising and over-delivering, examining its significance through the lens of building Know, Like, and Trust. Join us as we uncover the power of setting expectations, the role of content as a filter, and the art of finding balance in exceeding client expectations sustainably. Setting Expectations: A ... Read more

The post Under Promise, Over Deliver: The Know, Like, and Trust Factor appeared first on Content Strategy by Britney Gardner.

Are you struggling to make your content stand out among a sea of sameness? Do you yearn for your brand to shine like a badass with a personality that captivates your audience? Well, it’s high time you discover your voice and craft a brand voice guide to steer your content creation game like a boss. ... Read more

The post Finding Your Voice: The Process of Standing Out in a Sea of Sameness #245 appeared first on Content Strategy by Britney Gardner.

Every business out there needs content. Whether for your website, blog, or social media, content marketing is how you attract potential customers and keep existing ones engaged. The process is how you move strangers into true believers–those 1000 true fans every business strives for. The question is, what separates good content from great content? In ... Read more

The post The Difference Between Good and Great Content #244 appeared first on Content Strategy by Britney Gardner.

As a content creator, you know that the internet is a vast and sprawling place. It can be tempting to cast a wide net and try to appeal to as many people as possible. However, it’s important to remember that not every person or business is a good fit for you. That’s where boundaries come ... Read more

The post Use Content Marketing To Create Boundaries With Your Clients #243 appeared first on Content Strategy by Britney Gardner.

If you are looking for ways to overcome these feelings of imposter syndrome or feeling hesitant about how to deal with your clients’ negative emotions and imposter syndrome, look no further. Joanna Lindenbaum is here to provide practical, tried-and-tested strategies for managing these challenging emotions. As the driving force behind the Applied Depth Institute and ... Read more

The post Conquer Your Fears & Boost Your Business with Joanna Lindenbaum #242 appeared first on Content Strategy by Britney Gardner.

Introduction to All the Content Feels series The All the Content Feels series aims to help entrepreneurs overcome the emotional blocks that prevent them from creating consistent, impactful, and results-driven content marketing. By tackling various issues affecting content consistency, the series will delve into different strategies and insights entrepreneurs can employ to maintain a steady ... Read more

The post Creating Impactful Content: How to Tackle Emotional Roadblocks #241 appeared first on Content Strategy by Britney Gardner.

If your Instagram game needs a boost AND you’re ready to say goodbye to the Instagram hustle, it’s time to consider a static 9-grid strategy. Not only is it visually stunning, but it can also increase engagement and drive traffic to your brand since you’re no longer posting regularly to the Instagram feed, but to ... Read more

The post Nailing Your Static 9-Grid Instagram Strategy: A Guide to Showcasing Your Brand #240 appeared first on Content Strategy by Britney Gardner.

Are you tired of your content falling flat? Feeling like you’re always one step behind your competitors who have a widespread web presence? It’s time to shake things up with a content sprint! Say goodbye to playing catch-up and hello to turbocharged content creation. The big idea: These babies will have your back when it ... Read more

The post The Power of Content Sprints for Elevated Online Businesses #239 appeared first on Content Strategy by Britney Gardner.

Debunking Financial Myths Time to cut through the noise, separate fact from fiction, and get savvy about business investments. No more falling for false notions, folks! It’s time to make informed decisions and set ourselves up for success. Don’t let these misconceptions lead you astray from your goals. Debunking these myths is key to smart ... Read more

The post Debunking Financial Myths for Business Growth with Carla Titus #238 appeared first on Content Strategy by Britney Gardner.

Introduction: What is the content creation hamster wheel? The content creation hamster wheel is exactly what it sounds like. It’s you, the hamster, thinking that if you create just one more piece of content you’ll get somewhere. And then you keep going and going, spinning around on a wheel and never making it anywhere, feeling ... Read more

The post How To Avoid The Hamster Wheel Of Content Creation #237 appeared first on Content Strategy by Britney Gardner.

Unlock The Power Of AI Content Generation: Review of 6 Popular AI Tools AI-based content creation tools are slowly making their way into marketing world, and marketers are using them to produce blog posts, social media posts, email copy, and more with a touch of a button. Or, at least, that’s the promise of these ... Read more

The post Harness AI for Content Creation: Musings and Reviews of Generative AI Content Tools #236 appeared first on Content Strategy by Britney Gardner.

The Power of Omnichannel SEO: Mastering Your Marketing Are you looking for ways to master your marketing game? If yes, then you need to understand the power of omnichannel SEO. In today’s digital world, businesses that are not adapting fast enough are becoming marginalized. The rise of omnichannel marketing is the ultimate way to put ... Read more

The post The Power of Omnichannel SEO: Mastering Your Marketing #235 appeared first on Content Strategy by Britney Gardner.

Struggling to keep up with the grueling content creation process, a savvy online business owner turns to Evergreen Content Marketing in an effort to build trust and authority with their audience, while freeing up time to actually live their life. “Evergreen content marketing is often confused with content marketing. So we’re going to talk about ... Read more

The post A Complete Guide to Crafting Engaging Evergreen Content #234 appeared first on Content Strategy by Britney Gardner.

Quotables: Unlock the Secret to Boosting Your Audience’s Trust Do you ever feel like no matter how hard you work, you just can’t seem to build trust with your audience online? It’s a common frustration that many course creators and content marketers share. But thankfully, there is a way to authentically automate your marketing and ... Read more

The post Building Trust with Your Audience: How Content Creates Connections with Jeremy Enns #233 appeared first on Content Strategy by Britney Gardner.

Crafting the Perfect Content Strategy: A Step-by-Step Guide Content strategy is often misunderstood as a plan for writing content. Yes, content creation is one of its many jobs. Its primary job, however, is designing how content will be created and why it exists in the first place. As the great Sun Tzu famously said, “Tactics ... Read more

The post Strategic Content Planning For Multi-Six Figure Online Businesses #232 appeared first on Content Strategy by Britney Gardner.

Moving Beyond Virality + Short-Term Success: You Have To Show Up Viral content seems to be the holy grail if you follow the Instagram or TikTok crowd. It gives you a whole lotta good feels, right! People like you! But this type of content rarely leads to business success–some of my most-viral content not only ... Read more

The post Moving Beyond Virality To Long-Term Content Marketing Success #231 appeared first on Content Strategy by Britney Gardner.

Be the expert in your specialized niche and become a thought leader with Natalie’s tried-and-true business models. “When you specialize your niche and narrow down, we need to be repelling a whole lot of people. When you start attracting your ideal client, everything becomes easier, and it makes you extremely referable because you are the ... Read more

The post Discovering Your Specialized Niche with Natalie Eckdahl #230 appeared first on Content Strategy by Britney Gardner.

When an overwhelmed online business owner attempts to balance content creation and marketing with living their life, they find an unlikely solution in utilizing social media scheduling tools, batching tasks, and repurposing content to build a personality-driven marketing machine. Here’s what I cover: Listen to this episode on: Apple Podcasts | Spotify | Stitcher | Google ... Read more

The post Time-Saving Social Media Tactics as a Busy Entrepreneur #229 appeared first on Content Strategy by Britney Gardner.

An ambitious online entrepreneur sets out to end their social media busy work for good but quickly discovers that the only way to do so is to master a strategic approach to content creation, balancing their own lifestyle with their desired ROI. “With the right approach, social media does not have to feel like busy ... Read more

The post End Social Media Busywork for Good: Create a Sustainable Content Strategy appeared first on Content Strategy by Britney Gardner.

It’s a noisy world–and you’ve got to cut through that noise to get noticed. What’s the point in creating content that nobody reads or watches? How long will you keep up your content creation journey if you don’t see results? Using curiosity and tension in your content is one of the best ways to ensure ... Read more

The post How to Use Open Loops In Your Content #227 appeared first on Content Strategy by Britney Gardner.

After clients asked about tangible results from short-form content marketing, Julia McCoy set out on a year-long study, only to discover the ironic truth of the short-format and long-format content debate. Her goal: to find the most effective and sustainable way to authentically automate her marketing. She’s sharing the results with a year of data ... Read more

The post Short-Form Content Shorting Your Business? Julia McCoy Shares Data appeared first on Content Strategy by Britney Gardner.

In this podcast episode, an experienced course creator shares their journey and wisdom of bridging the trust gap with a robust, prolific, and targeted content plan to authentically automate their marketing and by using content to train their audience. You will learn: Listen to this episode on: Apple Podcasts | Spotify | Stitcher | Google Play ... Read more

The post The Reality of Social Media Marketing: Training Your Audience to Think with Depth #225 appeared first on Content Strategy by Britney Gardner.

This week on the podcast, we are continuing our coverage of common mistakes established businesses make in and around content planning–and this week we’re talking about consistent content and the huge downfall of not committing to a nurture content plan. Real talk: consistency is a choice. Most will agree the average entrepreneur knows they “should” ... Read more

The post Ghosting Your Audience: Why Consistency is a Choice appeared first on Content Strategy by Britney Gardner.