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Explore every episode of the podcast The Kirk + Kurtts Design Podcast

Dive into the complete episode list for The Kirk + Kurtts Design Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
Alex Center, Founder at CENTER, Design Director, Graphic Designer, Packaging & Branding, Part One17 Dec 202400:38:00

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In this episode, Kirk and Andy sit down with the brilliant Alex Center—Brooklyn-based designer, founder of the branding studio Center, and creative visionary behind some of today’s most iconic brands. From his early days designing for Vitamin Water to a decade-long tenure at Coca-Cola, Alex shares his unique journey of building brands that resonate—and yes, there’s even a story about 50 Cent dropping a “you spit hot fire” compliment!

Alex dives into his transition from in-house powerhouse to independent studio founder, giving a candid look into the value of in-house design work. While many designers chase agency dreams, Alex champions the versatility, speed, and breadth of working across all touchpoints of a brand. Whether it’s retail, packaging, or campaigns—Alex reminds us how being in-house shaped his holistic understanding of brands and prepared him to make waves with clients like Liquid Death, New Balance, Kinder Forge, and United Sodas of America.

The conversation heats up when Kirk and Andy unpack Alex’s latest masterpiece: Bero, a non-alcoholic beer brand co-founded with Hollywood’s own Tom Holland. From the elegant design details, iconic gold can tops, and tactile finishes to capturing the essence of premium British pub culture, Bero sets a new gold standard in branding. The team nerds out over the power of differentiation in crowded markets and how good design is both tactile and timeless.

Along the way, Alex shares stories of:

  • Breaking the “stigma” of in-house design and why it’s anything but boring.
  • The magic of working across multiple expressions of a single brand.
  • The delicate balance of “elevating, not alienating” in branding.
  • How heritage and modernity shape Bero’s standout look and feel.

Prepare to be inspired by Alex’s passion for brands, his unfiltered takes on design, and his knack for storytelling that makes every project personal. Whether you're a designer, marketer, or just someone who loves beautiful brands, this episode is packed with gems on design strategy, aesthetics, and pushing the creative envelope.

See more of Alex's work here: https://center.design/

Connect with Alex here:

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About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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Autumnal Beers & Jeers, Pumpkin Beer Review25 Nov 202400:40:23

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In this festive fall edition, hosts Kirk and Andy get together for their annual pumpkin-themed design review. With their signature wit and charm, the duo explores the bold, bizarre, and beautiful world of pumpkin-inspired product packaging and branding.

From Andy’s critique of a pumpkin-spiced spiked latte with questionable flavors but stellar design, to Kirk’s enthusiasm for non-alcoholic craft beers with spooky seasonal vibes, this episode is packed with insightful design breakdowns. Listen as they:

  • Celebrate standout packaging from brands like Go Brewing, Rogue, and Dunkin’s innovative spiked latte line.
  • Discuss the creative risks (or lack thereof) in the seasonal branding world.
  • Highlight clever typography, textures, and storytelling elements in limited-time packaging.

The conversation doesn’t stop at beverages! Kirk and Andy also reflect on what makes seasonal designs resonate emotionally with consumers, the importance of nostalgia in marketing, and the missed opportunities of brands playing it too safe.

Crack open your favorite fall drink (pumpkin or not) and join the fun! 🍂✨

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About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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Vic Lee, Artist. Muralist. Typographer. Mapmaker. Author. Speaker. Storyteller.27 Jun 202400:38:25

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In this episode, Kirk and Andy  welcome the multi-talented Vic Lee. Vic shares his incredible journey from a successful graphic designer to a renowned mural artist and storyteller. Hear about his creative process, the impact of life experiences, including a close brush with death, and his innovative travel-inspired artworks. Vic’s humor shines through as he discusses his stand-up comedy and unique lettering style. This episode is a blend of inspiration, humor, and heartfelt moments, offering valuable insights into the world of design and personal growth.

Connect with Vic:
https://www.linkedin.com/in/vicleelondon/

View Vic's work:
https://viclee.co.uk/viclee.co.uk/Vic_Lee.html

Support the show

About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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Laura Silverman, Connector of NA People, Places, & Products with Each Other Worldwide09 Jun 202400:43:14

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Join hosts Kirk and Andy as they chat with Laura Silverman, a mental health advocate and non-alcoholic beverage enthusiast. Laura shares her journey to sobriety at 24 and her passion for promoting sober living through her projects, Zero Proof Nation, Booze Free in DC, and the Sobriety Collective.

In this episode, Laura discusses the importance of non-alcoholic options in social settings, her favorite brands, and the evolution of the non-alcoholic beverage industry. She also highlights her work with NA Dossier and collaboration with Haley Jordan.

Tune in for an inspiring conversation about mental health, sobriety, and the growing world of non-alcoholic beverages.

Connect with Laura Silverman:

Support the show

About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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Amanda DeVries, RGD, Creative Director & Designer at Eye Candy Design, Instructor20 May 202400:47:24

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Join Kirk and Andy  for an engaging conversation with Amanda DeVries. Amanda, a former electrical engineer turned designer, shares her unique journey from the world of engineering to the creative realm of design.

Discover how Amanda's background in engineering influenced her design process and how her move to a farm sparked a passion for packaging design. With a focus on simplicity, elegance, and fun, Amanda's work stands out in the design community. Tune in to hear about the challenges she faced, the lessons learned, and her advice for aspiring designers.

This episode is filled with insights on the intersection of logic and creativity, the importance of niching down, and the joys of working on projects that merge technology and nature. Whether you're a designer, an engineer, or someone in between, this episode offers valuable takeaways and inspiration.

Highlights:

  • Amanda's transition from electrical engineering to design
  • The impact of living on a farm on her packaging design career
  • The advantages of having an analytical background in creative fields
  • The importance of niching down and how it transformed Amanda's business
  • Insightful discussions on managing client expectations and effective communication

Connect with Amanda DeVries:

Support the show

About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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Daniel Quinones, Founder & Chief Execution Officer at Front Page Retail, Investor, Advisor30 Apr 202400:38:35

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Join us on a CPG rollercoaster through Florida with guest Daniel Quinones, founder of Front Page Retail. Daniel takes us on a journey from managing territories for brands like Nabisco and Coca-Cola's Topo Chico, to his company's success in helping brands dominate shelves with smart off-shelf placements and in-store demonstrations. We explore the vibrant Florida market, its unique demographics, and how Daniel's team of 27 navigates the dynamic CPG sector. We'll also dive into how luck, perseverance, and passion shape business success in this field, providing a candid look at growing and thriving in Florida's retail landscape.

Connect with Daniel here:
https://www.linkedin.com/in/dqfpr/

Learn more about Front Page Retail here:
http://www.frontpageretail.com/

Support the show

About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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Mike Rosado, Illustrator, Creative Director, Owner at MRC Brand Design. Host of The PENCIL PUSHERS Podcast. Founder of BURNY WILD'S23 Apr 202400:47:01

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In this episode, Kirk and Andy chat with Mike Rosado, the visionary behind MRC Studio and the innovative Burny Wild's brand. From crafting with pencils by day to rocking the drums by night, Mike shares his dynamic world of design and insights. Dive into a mix of wild tales, artistic insights, and entertainment. If you're all about pushing creative boundaries and embracing the unexpected, this episode’s blend of art, adventure, and genuine banter is your perfect match.

Learn more about MRC Studio here: https://mrcraleigh.com/

Connect with Mike here: https://www.linkedin.com/in/mikerosadomrc/

Learn more about Burny Wild's here: https://burnywilds.com/

Listen to the Pencil Pushers website here: https://pencilpusherspodcast.libsyn.com/

Support the show

About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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Becca Schepps, Creative Director & CPG Founder, Mortal Kombucha & Fortnight Collective14 Apr 202400:44:03

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Dive into the effervescent world of kombucha with Becca Schepps, Founder and Creative Director of Mortal Kombucha, on this episode of the Kirk and Kurtz Design Podcast. Discover how Becca's blend of bold creativity and entrepreneurial spirit transformed a playful idea into a thriving brand that challenges the norms of traditional beverage marketing. From explosive beginnings to navigating the complexities of consumer packaged goods, Becca's journey is a masterclass in branding and innovation. Tune in to uncover the secrets behind Mortal Kombucha’s success and get inspired to inject more creativity into your projects!

Learn more about Mortal Kombucha here: https://drinkmortal.com/

Connect with Becca: https://www.linkedin.com/in/bescka/

Support the show

About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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Michael Wilson: CPG Creative Director, Designer, Coppergate Design Company19 Mar 202400:36:31

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We're joined by Michael Wilson, the founder and CEO of Coppergate Design Company, who navigates the intersections of golf, design, and entrepreneurship with finesse. Dive into Michael's journey from high school art classes to leading his own design agency, exploring the roles of design in storytelling and consumer products, particularly within the golfing world. 

Michael shares his insights on the evolution from doodling skateboard deck graphics to mastering branding and packaging in the competitive CPG landscape. His experiences highlight the importance of understanding your audience and leveraging packaging design to tell compelling stories. This episode is a rich blend of industry secrets, personal anecdotes, and professional wisdom for design enthusiasts, golf aficionados, and aspiring entrepreneurs alike. Join us, Kirk Vaisola and Andy Kurtz, as we delve into the creative swing of Michael Wilson's world.

Connect with Michael here:
https://www.linkedin.com/in/mcalvinwilson/

View his work here:
https://www.coppergatedesign.com/

Support the show

About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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Pete Brennan, Vice President Innovation, Mattson, Natural Products Executive, Brand Strategist & Commercialization, Board Member at Naturally Network04 Mar 202400:34:28

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Join Kirk & Andy as they welcome Pete Brennan, VP of Innovation at Mattson, for a deep dive into the art of marketing brilliance. With over 20 years of friendship fueling the conversation, Kirk and Pete explore Pete's transformative journey in the marketing world, from his early days as a curious student to becoming a key player in brand management and innovation.

This episode offers an insider's look at Pete's ability to predict market trends and his role in redefining iconic brands to connect with new audiences. Through stories of collaboration and creativity, listeners will learn about the synergy between design and marketing and the impact of visionary strategies on consumer engagement.

Join us for a masterclass in branding, innovation, and the magic behind creating products that resonate with consumers. Pete's insights provide invaluable lessons for marketers, entrepreneurs, and anyone interested in the power of a well-crafted brand story.

Connect with Pete here:
https://www.linkedin.com/in/pete-brennan-7028345/

Support the show

About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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Austin, TX Visit and Podfest Report Bonus Episode26 Feb 202400:19:53

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Kirk and Andy dive into the second leg of Andy's adventure, where he swaps the neon lights of Las Vegas for the warm embrace of Austin, TX. After exploring the Fancy Foods Show, Andy catches up with Jamie Panzarella, friend of the pod. From a heartfelt home visit to celebrating the launch of Blue Zones Kitchen, this episode is all about the joy of reconnecting with old friends and making new ones in the creative and CPG worlds. Andy's stories from Austin to the PodFest in Orlando are a reminder of how personal connections and genuine conversations can turn professional journeys into personal ones. So, grab a comfy seat as we share laughs, insights, and the kind of stories that make you feel right at home.

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About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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Specialty Foods Association Winter Fancy Foods Special Report: Part One26 Feb 202400:34:47

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Join Kirk Visola and Andy Kurtts as they dish out the highlights from Andy's recent trip to the Fancy Foods Show in Las Vegas. With a backpack full of stories and a palette for design, Andy takes us through the bustling aisles of the show, sharing his favorite finds and the cool, quirky, and outright delicious products that caught his eye. From vibrant pickle dips that pop off the shelf to elegant tea tins that whisper sophistication, this episode is like a walking tour through a designer's dream pantry. Andy also gives us a peek behind the curtain of the specialty foods world, sharing insights from his panel participation and the buzz around the show floor. Whether you're a foodie, a design lover, or just in for a good story, this episode is packed with tasty tidbits and design delights that'll leave you hungry for more.

Brands discussed:

The Drinks Bakery: https://www.thedrinksbakery.com/
Papalote Salsa: https://papalotesalsa.com/
La Narval: https://lanarval.com/
Brook37 Tea: https://brook37.com/
Plucky Pickle Dip: https://www.pluckypickledip.com/

Support the show

About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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Lex Evan, Founder, CEO & Chef at LEXINGTON BAKES, Designer, Creative15 Nov 202400:48:32

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Join hosts Kirk and Andy in this deliciously inspiring episode! We welcome the audacious and innovative Lex Evan, founder, CEO, and chief of Lexington Bakes (LXB), an eco-conscious luxury dessert brand redefining nostalgic treats. With 15 years of experience leading design and strategy for global beauty and wellness giants, Lex has seamlessly blended their passion for storytelling, sustainability, and creativity into every bite of LXB's award-winning offerings.

Dive deep into Lex's journey from design school overachiever to CPG visionary as they share the unexpected path that led them from corporate design at Johnson & Johnson to establishing a premium dessert brand. Learn about the trials, triumphs, and lessons of building a startup, how ADHD shaped their creative process, and why supporting women and gender minority leaders is at the core of their mission.

Whether you're a design enthusiast, an aspiring entrepreneur, or just a fan of brownies, this episode is packed with insights on navigating ambiguity, balancing brand strategy with bold risks, and embracing the joy of creation. Plus, discover how Lex turned a casual Instagram post into a thriving business with a little hustle and a lot of heart.

Connect with Lex here:
https://www.linkedin.com/in/lexevan/


Buy some brownies here:
https://lexingtonbakes.com/

Support the show

About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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2023 Recap with Tommy Bosch, Senior Brand Designer at Bosch Studios and Michael Amaditz, Creative Director at Monterey Bay Aquarium19 Feb 202401:07:49

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Join Kirk and Andy as they take a deep dive into the world of design in 2023. This episode features an unfiltered analysis of the year's most talked-about rebrands, the impact of AI on design, and the quest for authenticity in branding. With special guests Tom Bosch and Mike Amaditz adding their expert insights, the crew explores everything from the controversy over major brand redesigns to the successful evolutions of iconic logos.

As they navigate through the complexities of design tools and the balance between creativity and accessibility, this episode promises a blend of professional critique and forward-looking predictions, . Tune in for a lively and informative discussion that captures the essence of design in 2023.

Connect with Tommy here:
https://www.linkedin.com/in/tomboschdesign/

Connect with Michael here:
https://www.linkedin.com/in/michaelamaditz/


Support the show

About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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Sadie Red Wing: Lakȟóta Graphic Designer, Professor and Advocate29 Jan 202400:38:12

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Discover a world where design intersects with indigenous heritage in our latest episode featuring Sadie Red Wing, an assistant professor at OCAD University and member of the Spirit Lake Dakota Nation. Sadie shares her inspiring journey, exploring the integration of her cultural roots with contemporary design practices.

In this captivating discussion, she delves into her experiences at NASA, her role in pioneering indigenous design education, and her aspirations for a more inclusive design world. Sadie’s insights shed light on the untapped potential of indigenous perspectives in modern branding and technology.

Join us for an episode that not only celebrates design but also underscores the importance of diversity and representation in the creative industry. Sadie’s story is a compelling call to action for recognizing and embracing indigenous voices in design.

See Sadie Red Wing's work at: https://www.sadieredwing.com/

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About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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Sari Kimbell: Reinvention Coach | Speaker | Author | Podcaster | Course Creator08 Jan 202400:31:02

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Join us for an insightful conversation with Sari Kimbell, a distinguished figure in the Consumer Packaged Goods (CPG) industry. In this episode, Sari, known for her extensive experience as a former Whole Foods buyer and an expert in the food sector, delves into the nuances of succeeding in the retail landscape and the art of entrepreneurial thinking.

Listeners will be treated to a journey through the intricacies of developing a food business, from the grassroots of farm-to-table movements to the high-stakes decisions of large retail environments. Sari's unique blend of personal anecdotes and professional expertise illuminates the path for aspiring entrepreneurs and industry veterans alike, highlighting the significance of perseverance, creative problem-solving, and the ever-important mindset shift needed to navigate the complex world of CPG.

Tune in to this episode for an engaging and enlightening exploration of the challenges, victories, and transformative experiences in the world of food business and design. It's an essential listen for anyone passionate about the confluence of design, business strategy, and the evolving food industry landscape.

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About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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Haylee Jordan: Creative Director, Co-Founder at Supercult20 Dec 202300:42:49

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With a strong focus on brand strategy, Haylee designs brands that stand out on the shelf and online. Haylee believes that design should create a connection, which is displayed through my elevated yet approachable aesthetic. She primarily works in the CPG space, designing better-for-you brands for emerging food, beverage, and wellness companies.

You can find her dreaming up my next trip, snacking on something tasty, drinking a drip coffee (with a splash of oat milk, please), and ogling brand design every single day.

Work:
https://www.studiosupercult.com/

LinkedIn:
linkedin.com/in/hayleejordan

Support the show

About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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Brandi Parker: Creative Sustainability | Brand-Level Sustainability Consultant | Fractional Sustainable Materials & Packaging Expert | Owner30 Nov 202300:44:43

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Join Kirk Visola and Andy Kurtts on the Kirk + Kurtts Design Podcast as they explore the world of sustainable packaging with Brandi Parker, a sustainability packaging concierge nerd and entrepreneur.

In this episode, Brandi shares her journey from art and music to sustainable packaging, highlighting the challenges and opportunities in making eco-friendly changes in the industry. Discover the evolution of materials like seaweed-based plastics and delve into the complex relationship between sustainability, profitability, and environmental impact. This enlightening discussion offers valuable insights for anyone interested in design, sustainability, and the future of packaging.

Connect with Brandi here: https://www.linkedin.com/in/brandi-parker-6a6667b/

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About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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Jessica Hess: Miniature Artist, Painter, & Photographer13 Nov 202300:48:42

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Join Kirk and Andy for a vibrant chat with artist Jess Hess. Dive into Jess's art journey from her early days to her time at RISD, and explore her unique take on art and design. From stunning murals to intricate miniatures, get inspired by Jess's creativity and passion in this insightful episode.

See Jessica's work here: http://www.jessicahess.com/

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About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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Limited by Design: How Top Brands Create Packaging FOMO06 Nov 202300:35:49

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🎨 Unwrap the secrets of standout shelves with Kirk and Andy in this design-driven episode! They dive into the art of limited edition packaging design, where brands become collectors' items and every product tells a bold story. 📚 Witness how New Holland and Athletic Brewing have mastered the craft, turning their packaging into coveted canvases that capture hearts and fly off shelves. 🚀 Kirk and Andy don't just chat about design - they dissect the daring, the delightful, and the downright clever strategies that make limited-time packaging a consumer magnet. 🧲

#PackagingInnovators

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About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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Chris Do, Creative Director, Design Strategist, Educator, Coach: Part Two28 Sep 202300:38:09

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Ready for round two with Chris Do? Dive into the season finale of the Kirk + Kurtts Design Podcast where we unpack the magic of right-brain thinking. Ever felt stuck in a design rut? Chris explains how tapping into this intuitive, holistic approach can be the game-changer in navigating our intricate world.

But it's not all brain waves and creativity—relationships take center stage too. We dive into why connections in the creative sphere are about more than just networking; they’re the heart and soul of groundbreaking projects.

Between the insights, don't miss out on the light-hearted exchanges and wit that only Kirk, Kurtts, and Chris can serve up. As we wrap up Season 2, join us for a finale filled with knowledge, laughter, and a peek into the future of design.

Learn more about Chris here:
https://thefutur.com/people/chris-do

Connect with Chris here:
https://www.linkedin.com/in/thechrisdo/

Support the show

About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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Chris Do, Creative Director, Design Strategist, Educator, Coach: Part One25 Sep 202300:43:14

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PART ONE: On this episode of the Kirk & Kurtts Design Podcast, we're joined by none other than Chris Do, a heavyweight in the design and branding game. If you've ever wondered how a personal feud could spawn an iconic car brand like Lamborghini, you'll want to hear this.

We also dive into Google's 10x rule—because in Silicon Valley, playing it safe is the riskiest move. And speaking of risks and rewards, we delve into the tricky terrain of packaging design. With consumers' attention spans shrinking, your product has a split second to make an impression on the shelf. Chris gives us the lowdown on how to do it right.

Ever think you're too introverted to take center stage? Chris Do's personal journey from behind-the-scenes to media frontman proves otherwise. We chat about the potent combination of storytelling and branding, particularly in the attention-scarce landscape we're navigating today.

Don't miss this thought-provoking conversation where we cover everything from crafting compelling narratives to standing out in an overcrowded market.

Learn more about Chris here:
https://thefutur.com/people/chris-do

Connect with Chris here:
https://www.linkedin.com/in/thechrisdo/

Support the show

About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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Barney Abramson, Award-winning designer and creative leader18 Sep 202300:47:06

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On this episode of the Kirk + Kurtts Design Podcast, we dive into the world of design with guest Barney Abramson. We kick off with the impact of fast-changing trends on branding and how social media is a game-changer. Then we dig into networking essentials for new designers, focusing on platforms like LinkedIn and Slack.

Barney also dishes on the mental toll the industry can take and shares tips for stress management. Tune in for a candid chat on design, networking, and mental well-being.

View Barney's work here:
https://barneyabramson.com/

Connect with Barney here:
https://www.linkedin.com/in/barneyabramson/

Support the show

About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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Samantha Fagan, Website Strategist and Developer, Web Design, UX/UI, and WordPress Expertise28 Oct 202400:54:40

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In this episode of the Kirk & Kurtts Design Podcast, Kirk and Andy chat with Sam Fagan, a "Swiss Army knife" of digital design and development. Sam’s skill set spans website design, HTML/CSS coding, WordPress development, project management, and copywriting. Beyond her technical expertise, she’s dedicated to helping small businesses and nonprofits turn customers into passionate fans by creating strategic, engaging digital experiences.

Sam shares her journey from New York to Arkansas, tracing her path through various roles that shaped her expertise, resilience, and love for storytelling.

The discussion dives deep into mentorship. Sam reflects on her own challenges finding guidance early in her career and her commitment to now mentor others. Kirk and Andy emphasize the importance of mentorship within creative industries, noting the need for role models who understand both creative and business perspectives.

Packed with humor, wisdom, and advice, this episode offers insights for anyone navigating design, development, or digital branding. Tune in to learn how embracing curiosity and storytelling can transform your work—and your approach to life.

Connect with Sam here:
https://www.linkedin.com/in/samanthafagan/ https://www.linkedin.com/in/samanthafagan/

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About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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Press Checks: What they are and why designers do them!31 Aug 202300:31:34

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In this episode of the Kirk and Kurtts Design Podcast, Kirk and Andy discuss the process of press checking in printing. They share their experiences visiting a large scale print facility, the impressive machinery and efficiency they witnessed, and the importance of press checks in ensuring the accuracy and quality of printed materials. 

They also touch on the differences between offset printing and digital printing, and the challenges and details involved in the press checking process. 

Tune in to learn more about the behind-the-scenes of printing and the role of press checks in the design industry.

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About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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Gage Mitchell, Founder (CEO) & Creative Director Modern Species, Sustainability, B Corp Certified21 Aug 202300:48:38

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In this episode of the Kirk and Kurtts Design Podcast, hosts Kirk Visola and Andy Kurtts chat with special guest Gage Mitchell, founder of Modern Species. They discuss the fear of failure and the importance of taking action and trying new things. They also touch upon building communities and the challenges of holding people accountable and staying focused on a common goal. Tune in for an insightful and engaging conversation.

Connect with Gage:
https://www.linkedin.com/in/gagemitchell/

See Gage's work:
https://modernspecies.com/

Listen to Gage's Podcast, Evolve CPG:
https://podcasts.apple.com/us/podcast/brands-for-a-better-world-by-evolve-cpg/id1550818489

Support the show

About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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The Amazing AJ Visola, LA based storyboard artist & illustrator19 Jul 202300:39:39

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What an honor it was for us to land this guest. AJ Visola is an up and coming storyboard artist and illustrator based in LA California, who just happens to be Kirk's kid.

This podcast gets into their origin story, what they are learning at their school for Autistic people Exceptional Minds, and what their plans are for the future.

It's always a fun conversation. And, Andy and Kirk can say that they knew AJ before they became rich and famous.

AJ's social here: LinkedIn

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About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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Brand Design Authenticity28 Jun 202300:37:38

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We are back and flying solo, well duo, this episode. 

On this show, we talk about brand authenticity. What it is, how it works in the every day world, and how people can see right through a disingenuous brand. So, brush off your corporate PRIDE logos and polos, and get ready for a fun ride. 

As always, be sure to catch up with us on previous podcasts, and thank you for listening. 

Support the show

About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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Nikita Prokhorov and the importance of self initiated design projects06 Jun 202300:45:47

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Our very good friend Nikita Prokhorov stops back by to chat with us about all things design.

On the show, we discuss Nikita's "36 Days of Type" entries, the importance of doing self initiated projects and sharing (or not sharing) sketches with clients. We also get a peek into Kirk's 30 Day's of Type project.

See Nikita's work here: https://www.nikitaprokhorov.com/

Learn more about 36 Days of Type here: https://www.36daysoftype.com/2023-edition/

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About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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David Ziegler-Voll, Head of Brand & Creative at Flexcar23 May 202300:49:32

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In this episode of the Kirk and Kurtts Design podcast, Kirk and Andy are joined by special guest David Ziegler-Voll, a veteran of the in-house creative industry. They discuss the importance of good design principles, the role of in-house design teams, the value of trust, and the challenges of designing for specific communities. They also touch on the evolution of in-house design teams over the years. Overall, the conversation highlights the power of good design and the importance of fostering a creative, collaborative team environment.

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About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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Kirk has a Job with Fish Friends at the Monterey Bay Aquarium01 May 202300:43:09

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On this episode, Andy and Kirk speak with...Kirk.

Kirk details his new job of working at the Monterey Bay Aquarium as a Sr. Brand Designer. And, as you might guess, it's otterly amazing.

Learn more about MBA at montereybayaquarium.com

Support the show

About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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Meghan Martin, Branding and Packaging, Co-Founder Here + Now Creative Co.16 Apr 202300:47:54

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In this episode of the Kirk and Kurtts, we talk with guest Meghan Martin, co-founder of Here and Now Studios.

We discuss the importance of trust between clients and designers, ways to support female-led brands, and the value of investing in quality design. Meghan also shares insights into her design process and current projects, including a major brand she has been working with from start to finish.

Tune in for a lively discussion on all things design and creativity.

Connect with Meghan here.
https://www.linkedin.com/in/meghan-martin-here-and-now/

View her studios work here.
http://hereandnowcreative.co/

Support the show

About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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Cristina Donado Carbó, founder of Wagon Design Studio, Graphic designer & publicist02 Apr 202300:41:08

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In this episode, Kirk and Andy interview Cristina Donado, the founder of Wagon Design Studio. Cristina shares her journey of starting her own business, the challenges she faced, and how having a supportive team played and plays a crucial role in her success. The conversation also touches upon the importance of being bilingual in the design industry, and how being kind and empathetic towards people can go a long way.

Connect with Cristina here:
LinkedIn - https://www.linkedin.com/in/cristina-donado-carb%C3%B3-471b4a90/

View her and her team's work here:
https://www.wagondesignstudio.com/

Support the show

About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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EXPO WEST: Where Kirk Met Andy & discuss designs from the show22 Mar 202300:52:28

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In this podcast episode, Kirk and Andy discuss their experiences attending Expo West. We talk about the different brands we saw and which ones stood out to us for their unique or innovative booths and products. We also touch on the challenges facing smaller brands in the natural products industry and the importance of community and support.

Check the show notes below for the brands we mention in the episode.

10:33
https://www.biarte.com

11:56 
http://www.pozole.com

15:18
www.chamberlaincoffee.com

16:09
https://jibbycoffee.com/

17:25
https://flowerheadtea.com/

19:21
https://www.wavy-wonders.com/

24:13
https://www.drinklocalweather.com/

27:27
https://hotpotqueen.com/

29:35
https://bellybrainfoods.com/

32:06
https://us.threespiritdrinks.com/

33:44
https://www.withcococktails.com/

35:15
https://avecdrinks.com/

45:08
https://www.bolani.co/

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About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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Fred Hart, Creative Consultant & Design Strategist at Hart Brands, Advisor, Mentor30 Sep 202400:51:40

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Kicking off Season 4 of the K+K show!!!

In this episode we welcome Fred Hart, a dynamic designer, strategist, and sneaker aficionado who recently went on his own after nine years at the helm of Interact. Fresh off a major life transition and celebrating his child's first birthday, Fred sits down with Kirk and Andy K, to dive into a conversation packed with creativity, culture, and career reflections.

Fred’s journey into design started with a love for sneakers and basketball, growing up in Hawaii and inspired by the likes of Jordan, Garnett, and Iverson. From sneaker sketches in notebooks to studying architecture, visual communications, and eventually finding his niche in packaging design, Fred shares how his passion evolved into a flourishing career. The episode is peppered with sneaker talk, from favorite Reebok and Nike designs to the cultural impact of footwear on art and identity.

The conversation also touches on the challenges and joys of navigating the creative world. Fred, with his wealth of experience, discusses how building strong relationships with clients can make all the difference in design projects. He reflects on the strategic side of design—understanding what clients need beyond just visuals—and how aligning design with business objectives is crucial for success. Kirk and Andy add their own perspectives on the design industry, from working with challenging clients to developing genuine business relationships built on mutual respect and trust.

This episode is more than just design talk; it’s about life, relationships, and how design connects to larger business challenges. Fred emphasizes the importance of staying authentic to oneself while understanding the client’s world and how a strategy-led approach to design can be a game-changer.

Listen in as Fred Hart drops insights on creativity, business strategy, and the journey from sneakers to brand strategy. Get ready for laughs, deep dives, and a refreshing take on what it means to truly love what you do.

Connect with Fred here:
https://www.linkedin.com/in/fredwhart/

Support the show

About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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Jake Deleon, founder, Fila Manila & FoundersHeritage.org23 Feb 202300:38:31

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This week Kirk & Kurtts are joined by Jake from Fila Manila as he dives into his story of being a first-generation Filipino American entrepreneur and business owner. Hear about his startup experience as a former founder, his experience living in DC and his mission to raise up Filipino culture. Jake discusses the unique twist he adds to the market using love and heritage from Filipino culture.

Jake is also starting a new initiative, Founder's Heritage, which provides transparency to customers who are looking for authentic and minority-owned products. Jake also talks about the importance of founders owning a significant portion of their company before raising money and provides helpful tips and advice on avoiding common printing mistakes.

Tune in to this unique episode to gain insight into the entrepreneurial and Filipino American experience!

Connect with Jake:
https://www.linkedin.com/in/jacobcdeleon/

Learn more about Fila Manila:
https://filamanila.com/

Learn More about Founder's Heritage:
https://www.foundersheritage.org/

Support the show

About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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Jena Garlinghouse, Co-Founder, Herefor Studio10 Feb 202300:43:55

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In this episode Kirk & Kurtts are joined by special guest, Jena Garlinghouse. She's the Co-founder, Client Director for Herefor Studio, and they dive into topics such as client services, relationships, business strategies, and the evolution of brand design. 

Jena shares her approach to creating brand worlds, decoupling brands from logos, and her mind set when it comes to working with clients. Get inspired and learn more about the art of branding by tuning in and joining the conversation.

Learn more about Herefor Studio here:
Herefore Studio (http://hereforstudio.com/)

Connect with Jena here:
Jena Garlinghouse (https://www.linkedin.com/in/jenagarlinghouse/)

Support the show

About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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Roxanne Bradley-Tate, Independent Art Director, Graphic Designer, & Illustrator24 Jan 202300:48:13

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Join Kirk & Kurtts as they sit down with designer & illustrator Roxanne Bradley-Tate. From her early beginnings in art school to her current work in creating design with impact, Roxanne shares her insights and experiences in the world of design. Get a behind-the-scenes look at her creative process and learn about the challenges and triumphs of being a successful designer working with some of the largest brands. Don't miss this inspiring conversation with one of the most innovative minds in the field of design.

See Roxanne's work here:
https://www.roxannebradleytate.com/

Connect with Roxanne on LinkedIn:
https://www.linkedin.com/in/roxannebradley/

Support the show

About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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Max Wastler, Builder of Brands, Products & Stories - Part 219 Jan 202300:27:21

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Part 2 of Kirk & Kurtts' conversation with the amazing Max Wastler.

We continue chatting with Max about life and business.

Connect with Max:
Max Waster on LinkedIn (https://www.linkedin.com/in/maxwastler/)

Support the show

About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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Max Wastler, Builder of Brands, Products & Stories - Part 111 Jan 202300:41:33

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This week Kirk & Kurtts are chatting with renaissance man Max Wastler.

Andy has been following Max for over a decade now and his writings and advice on his blog, All Plaid Out, helped him navigate the world of finding your own style while working in-house at a corporate job.

Listen in as Max shares how he came about loving retail and design (both are in his blood). He also shares his perspective on timeless style and pieces, americana, among other things.

This is Part One - the fun continues in Part Two!

Learn more about Max:
Max Wastler on LinkedIn (https://www.linkedin.com/in/maxwastler/
___________

Support the show

About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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Adam (Packaging Pastor) Peek, Evangelist for the packaging industry, SVP @ Meyers04 Jan 202300:51:05

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On this episode, Kirk was joined by Adam Peek, the Packaging Pastor.

Adam talks about trends he sees in the packaging field, why his rap name was "Kandy Kane" when he was younger, about coaching his kid (and business partner) AJ's basketball team, and the constant flux of packaging standards that are continually being updated and maintained.

From his site: Adam Peek is a father of 5, husband of 1. He is also the host of the People of Packaging podcast and a VP at Meyers Printing. His passion for changing the world has also led him to be a sustainability consultant, sales trainer, global keynote speaker/preacher, soon to be Children’s Book author…and a part time rapper.

He is also the owner of Weenus Lube with his son AJ. Go there and by a tube, and keep your weenus lubed. weenuslube.com

Go to his site and see all of his contact information there. packagingpastor.com

As always, the conversation was as entertaining as it was informative.

___________

About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Show a little love. Share the podcast with those who may benefit. Or, send us a coffee.

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About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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Evelio Mattos, How to Use AI to Support your Designs16 Dec 202200:53:14

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What can we say about Evelio Mattos? Other than, he is one of the most talented packaging structure designers out there. Aside from being a great person, he is always on top of his game in regards to technology and staying current.

And in this episode, Evelio welcomes Kirk and Andy into the world of AI. And oh boy, is it a deep dive into Alice's Rabbit Hole.

It's a great discussion with a ton of insight into how it's changing the art and design game. Not only is it a bit scary, but very uplifting and hopeful as well.

Enjoy.

Please connect with Evelio:
 
LinkedIn
linkedin.com/in/eveliomattos
linkedin.com/company/packaging-ai

Online
 PackageDesignUnboxd.com  



_______________________

About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Support the show

Support the show

About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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Paul Voge, Co-Founder of Aura Bora05 Dec 202200:47:03

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If you haven't had Aura Bora™ Herbal Sparkling Water, then you are missing out. Well, you definitely won't miss out on this stellar interview with co-founder Paul Voge (even though we really wanted Maddie Voge. Just jokes) as he details how Aura Bora got off the ground.

Aura Bora has some of the best flavors and artwork on the shelf out there in the sparkling water space. We break down the packaging as usual, but we also get to hear how this brand came about.

"We took matters into our own hands. After years of flavor testing, ingredient sourcing, and carbonation tweaking, Aura Bora was born!" -Aura Bora Website

Give the podcast a listen, and go try the product: http://www.aurabora.com

And, like on every can, here is a haiku for you to enjoy:

Sparkling Yum Yum
We were not forced to say that
Try Aura Bora

_______________________

About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Support the show

Support the show

About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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Justin & Kat Jackson, Creative Directors & Designers at Wilder&23 Nov 202200:50:38

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Justin and Kat of Wilder& graced us with their presence on our podcast. It was truly a treat having them on. Their origin story, or as Justin would call it "The birth of an MCU villain", is one that is as unique as it is entertaining.

Their approach is very open, and their chemistry is undeniable. From their site: "Throughout the years, they’ve (Justin and Kat) gained extensive professional experience at a variety of advertising firms, marketing companies and design studios. And now, they’ve come together to share their collective knowledge, crafting unique brand experiences that are equal parts thoughtful, modern and playful."

And when you see their work on http://www.wilderand.com you can witness that modern playfulness firsthand.

________________________________

About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Support the show

Support the show

About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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The Great Pumpkin Beer Review Part 213 Nov 202200:51:56

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Well, we did it again. We decided to partake in Andy's love of pumpkin beer and do another tasting/packaging design critique of various pumpkin deliciousness. We also interject with various pumpkin facts along the way.

Pumpkin beer has a long history and Andy breaks down why he loves, not only the beer, but the process in how and why pumpkin beer was made. And, as usualy, Kirk trust Andy and just goes along with it. Andy is going to convert Kirk, slowly but surely, into being a pumpkin beer (cider) lover.

These are the beers (and cider):
Harpoon-Dunkin' Pumpkin (15:52)
https://www.harpoonbrewery.com/beer/dunkin-pumpkin/`

Southern Tier Warlock Imperial Pumpkin Stout (20:23)
https://stbcbeer.com/beers/warlock-imperial-stout/

Sycamore Brewing Pumpkin Latte Blonde (24:36)
https://www.sycamorebrew.com/pumpkin-latte-blonde

ACE Limited Release Craft Cider (32:46)
https://shop.acecider.com/our-ciders/ace-pumpkin

The Fear by Flying Dog (40:20)
https://www.flyingdog.com/beers/the-fear/

Voodoo Ranger - Atomic Pumpkin (45:49)
https://www.newbelgium.com/beer/voodoo-ranger-atomic-pumpkin/

________________________________

About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermil

Support the show

About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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Amber Walls, Senior Director, Global Standards at GS1 US16 Sep 202400:41:44

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Join hosts Kirk Visola, founder of Mind the Font, and Andy Kurtts, founder of Buttermilk Creative, sit down with barcode enthusiast Amber Walls from GS1 US. Amber dives into the fascinating world of barcodes, discussing their vital role in retail, packaging, and supply chains.

Amber shares her unique journey into the world of barcodes, starting at a Cornhole game during a digital coupon conference — because who knew Cornhole could lead to a career in barcodes? Amber explains her role at GS1 US, where she works with businesses worldwide to streamline identification and barcode technologies. She also shares quirky anecdotes about her personal collection of barcode-themed items, even joking about barcode tattoos!

Listeners are taken on a journey through the history and future of barcodes. Amber talks about how barcode technology has evolved from the 1960s and 1970s to today, remaining an essential part of modern retail. Whether you’re shopping in a store or ordering online, barcodes play a critical part in everything that goes on the shelf. The trio also touches on how barcodes will continue to impact industries, with a particular focus on 2D scanning technology and the future potential of QR codes.

Amber’s passion shines through when she reveals her admiration for the early innovators of barcode technology, comparing them to the founding fathers of the system we rely on today. The episode wraps up with discussions on the technical aspects of barcodes, the importance of UPCs (Universal Product Codes), and some fun insights into how packaging design and barcodes come together in real-world applications. Kirk and Andy chime in with their own experiences dealing with barcode creation for their clients, adding a practical perspective to the conversation.

Whether you’re a design pro, a tech enthusiast, or just someone who’s curious about the little black-and-white lines on everything you buy, this episode delivers a perfect blend of humor, insight, and technical expertise.

Tune in for a deep dive into the world of barcodes and stay for the laughs as Kirk, Andy, and Amber decode the hidden complexities behind the everyday technology that keeps retail running smoothly.

Connect with Amber here:
https://www.linkedin.com/in/amber-walls-94594b1ab/

Learn about GS1 US:

Support the show

About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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Chad Cheek, Chief Creative Officer at Elephant In The Room + Founder, Chief Curator at Artarie + Adjunct Professor at UNCSA04 Nov 202200:49:02

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Chad Cheek. The man who just decided one day to get into running a successful design agency. Well, it's not quite that simple. Chad breaks it down in an easily digestible way for us to understand.

This conversation goes deep on so many levels, yet the most important thing that we got from this (other than Chad being an amazing person), was that "great work solves all problems."

And, you know, he's kind of right.

It's a great listen and we really can't thank Chad enough for coming on and ending Season One on such a high note.

Chad's Agency:
elephantintheroom.com

Enjoy y'all!

Catch up on all episodes here: https://kirkkurtts.buzzsprout.com

About Kirk and Andy

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work at http://www.mindthefont.com.

Andy Kurtts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work at http://www.buttermillkcreative.com

Support the show

Support the show

About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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StartUp CPG's Shelfie Review: The Best Brand Design of 202230 Sep 202200:22:05

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StartUp CPG is where Andy and Kirk met, and how they began their podcasting venture. It's a great company and they help young CPG brands succeed.  They  give young brands the opportunity to shine, elevate it to decision-makers who matter, and connect them to those who have done it before.

Every year, StartUp CPG does their annual Shelfie Awards where they recognize some of the best startups in the business. Kirk & Kurtts was in charge of judging the best brands, and we had four finalist. 

Tend Prenatal:
Tend believes that nourishment comes from food, not a lab. They're taking a pass on the synthetic stuff and going back to Mother Nature.
https://tendprenatal.com

Coyotas Tortillas:
Coyotas are a delicacy named for their coyote brown color and given a feminine spelling to signify the women who created them.
https://eatcoyotas.com/

Uproot Teas:
Single origin & whole leaf teas, straight from farms to your door. Rooted in taste + transparency.
https://uprootteas.com/

Damn Right Cocktails:
For a start, up to 5% of our profits go to creating equal access to education and opportunity in your local and global community. Because a good life starts with a great education.
https://www.damnrightcocktails.com/

And, just a reminder that StartUp CPG will do everything in their power to help any brand working for a better food system.  Visit their website and sign up for their slack channel at StartUpCPG.com

Enjoy y'all!

Catch up on all episodes here: https://kirkkurtts.buzzsprout.com

About Kirk and Andy

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work at http://www.mindthefont.com.

Andy Kurtts is the Creative Director and Founder of

Support the show

About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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Brad Stephens, Creative Director at PBS North Carolina29 Sep 202200:45:53

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This episode goes back to some nostalgia for us as we talk to the Creative Director of North Carolina's PBS affiliate, Brad Stephens. Brad details his journey as a creative, but also what it's like to hang out with Pirates...oh yeah.

It's a wild and fun journey hearing Brad's experience. Give it a listen.

And check out Brad's work here:

IG: iambrad.com

Enjoy y'all!

Catch up on all episodes here: https://kirkkurtts.buzzsprout.com

About Kirk and Andy

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work at http://www.mindthefont.com.

Andy Kurtts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work at http://www.buttermillkcreative.com

Support the show

Support the show

About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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Selma Makui, Brand Identity Designer, Graphic Designer, Brand Consultant01 Sep 202200:38:29

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Selma Makuii is an amazing Brand Identity Designer and she was kind enough to join us from Iran. Yes, Iran. The former teacher turned designer details her journey as to how she got there.

Now, keep in mind, most people don't just decide to become a designer, but her background in photography, as well as her innate talent, has propelled her into elite Brand Identity Designer status.

You can view Selma's work here:

IG: https://www.instagram.com/selmamakuii/?hl=en
LinkedIn: https://www.linkedin.com/in/selma-makuii/

Enjoy y'all!

Catch up on all episodes here: https://kirkkurtts.buzzsprout.com

About Kirk and Andy

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work at http://www.mindthefont.com.

Andy Kurtts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work at http://www.buttermillkcreative.com

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Support the show

About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

Show a little love. Share the podcast with those who may benefit. Or, send us a coffee:
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